Video conferencing software enables online communication for audio meetings, video meetings, and seminars, with built-in features such as chat, screen sharing, and recording. These applications are implemented to enable long-distance or international communication, enhance collaboration, and reduce travel costs. Employees at every level within an organization can use video conferencing tools to host or attend virtual meetings with fellow employees, company partners, or customers, no matter where the attendees are physically located.
The best video conferencing software eliminates the need for in-person attendance in both quick scrums and important meetings, adding convenience to daily schedules for everyone involved. This improves client relationships and ensures open and consistent communication between teams. Some video conferencing systems offer integrations with marketing automation software and customer relationship management (CRM) software to sync critical business data into relevant conferences and allow for streamlined follow-up communications and updates to contact accounts.
To qualify for inclusion in the Video Conferencing category, a product must:
Provide online video and audio communication between two or more parties
Allow video conference hosts to modify specifications and invite guests to meetings
Offer features like screen sharing and chat within individual conferences
Offer recording capabilities for future references or presentations
