What is Subscription Management Software?

Subscriptions are an increasingly common sales approach with thousands of mobile apps, online services, and other solutions inviting customers to establish an extended period of consistent service, rather than paying for each interaction. To make these long-term relationships more appealing, businesses often offer additional savings or supplementary items for customers who subscribe. Along with offering subscription packages, businesses must deliver agreed upon products or services while charging predetermined amounts at the correct intervals. Subscription management tools assist with recurring payments—as well as the creation and fulfillment of subscription contracts—so companies can run effective subscription models with minimal legwork. Subscription services can make customer support, customer retention, and the billing and invoicing process more complicated. The platforms in this category provide various tools that help manage these relationships and create winning subscription plans for a diverse customer base. The data gathered by these platforms can help employees track customers who signed up for subscriptions, the plans they signed up for, and other valuable information related to their accounts. Administrators can quickly reference these platforms if customers have multiple subscriptions, trial periods, or special offers tied to their contracts and use this information to make strategic decisions. Finally, administrators help ensure automated payments are collected, and the appropriate solutions are delivered. These modern platforms enable businesses across diverse industries to adopt a subscription model for their products or services, as well as assist businesses with existing subscription plans to streamline their processes so they can deliver improved results for the organization and its customers. Key Benefits of Subscription Management Software Stores and organizes customer information and data related to subscription services Establishes and executes automated payments tied to continuous plans Assists with account discounts and upgrades Manages customer churn once plans are cancelled or come to an end Creates opportunities for upselling and plan renewals

Why Use Subscription Management Software?

If a business runs an app, e-commerce store, delivery service, or other platform that draws loyal customers, a subscription model or a subscriber option can boost revenue numbers and service delivery agents. A subscription manager can turn this idea into a reality, allowing users to easily implement subscription options into their payment gateways. When customers sign up for products or services, they can become subscribers and have their bank card information put on file to avoid entering it again later. Once a preferred pricing plan is selected, subscribers can choose to automate their subscription payments for a set or indefinite period of time. As a subscriber base grows, sales and fulfillment teams can monitor these accounts using the subscription management platform. This ensures companies accurately charge customers and customers receive the correct services. These platforms generate a new source of revenue and extend the customer lifecycle for many users, but they can also provide actionable data for marketing campaigns. As customers progress through their subscription terms, there are extensive opportunities for follow-ups, upsells, renewals, or offers related to additional products and services. Marketing and outreach teams can easily view information about subscribers and their plans so they can choose the optimal moments to reach out with special offers or product tips and collect feedback in the process. These personalized interactions can help minimize churn rates, while increasing revenue and customer engagement. Along the way, these platforms can minimize the stress of manual processes and ensure the timely, successful delivery of products and services to customers. Recurring revenue models like subscriptions are more prevalent now; this specialized software lets businesses of any size succeed.

Who Uses Subscription Management Software?

Based on user reviews for the platforms in this category, there are a wide range of common use cases. From mapping out the right subscription plan to handling financials related to these accounts, a number of moving parts are involved with modern subscription models. Anyone involved in this process can benefit from accessing and utilizing these tools. The following are common use cases for modern organizations. Product and IT teams — Before a customer can purchase a subscription online, the option must be available to them. These products typically offer integrations with e-commerce software and payment gateways to create a fully operational customer portals that allow users to easily purchase subscriptions. In many cases, these online stores are moderated by product and IT specialists or web development teams. Subscription management platforms help individuals establish subscription plans and integrate them into websites, online stores, and checkout pages, offering customers an easy way to learn about and choose the plans that work best for them. If there are technical issues or an update to a plan, these experts leverage the platform to make necessary changes and ensure a smooth experience for customers and internal teams. Customer success and customer service — When customers purchase a subscription, issues and questions might arise during the customer journey. Depending on the size of the company, customers might upgrade or downgrade their subscription at any time; renewals and cancellations could be a daily occurrence. Customer support professionals might be the first point of contact for customers, through technical support lines, online chat windows, or similar channels. These experts leverage subscription management platforms to discuss account information, subscription details, and make requested changes with customers. Seamless access to information on these platforms allows subscription service teams to handle matters without escalating or redirecting customer interactions. It is important for businesses to consider how customer service and success will be handled, and give employees the right tools to perform these functions. Subscription management platforms help employees perform their jobs and maximize customer satisfaction, retention, and revenue along the way. Account managers — Depending on the size and scope of a subscriber base, there might be a benefit in assigning account managers to specific accounts to help guide consumers’ experiences and ensure they get the most out of a product or service. Account managers must have access to subscription details and the customers who signed up for different plans, along with the ability to modify accounts. These specialized platforms can quickly become an asset in the daily functions of account managers who handle important subscriber accounts.

Subscription Management Software with Services Capabilities

Recurly

Recurly is a subscription management and recurring billing platform designed to assist businesses in optimizing revenue, minimizing churn, and expanding their operations on a global scale. This versatile solution caters to a diverse range of industries, including streaming services, e-commerce, publishing, software as a service (SaaS) and many more. Renowned brands such as Twitch, Paramount+, and Nuuly, leverage Recurly to seamlessly launch, acquire, and manage subscriptions across international markets. The platform offers a comprehensive suite of products that address the multifaceted needs of subscription-based businesses. Key features include automated subscription billing and plan management, global payment orchestration, subscriber lifecycle and churn management tools, as well as Shopify subscription management. Additionally, Recurly provides automated revenue recognition and compliance solutions, adhering to standards such as ASC 606 and IFRS 15. These functionalities are essential for businesses navigating the complexities of subscription models in today's competitive landscape. Subscription businesses often encounter a variety of challenges, including failed payments, escalating acquisition costs, intricate pricing structures, and compliance requirements across different jurisdictions. Recurly addresses these issues by offering no-code tools that enable users to create subscriber journeys quickly and efficiently. With over 15 years of industry experience, Recurly empowers businesses to stop churn through predictive cancellation flows, optimize checkout processes, and automate compliance tasks, allowing them to focus on growth without the burden of operational complexities. The platform's capabilities extend to real-time reporting and analytics, providing businesses with valuable insights into their subscriber base and payment performance. With over 100 million subscribers and more than $12 billion in payment volume processed annually, Recurly is equipped to handle high-demand scenarios and facilitate the launch of new subscriptions across borders. Its extensive integrations with tools such as NetSuite, Salesforce, and Avalara, along with support for over 30 payment gateways and 140 currencies, further enhance its appeal to businesses looking to scale efficiently. Recurly also prioritizes the subscriber experience by offering features like pricing segmentation, intelligent retries to combat involuntary churn, and customized dunning campaigns tailored to specific industries. By automating these processes, businesses can maintain a strong connection with their subscribers while minimizing friction in the billing experience. With Recurly, organizations can confidently navigate the complexities of subscription management and position themselves for sustained growth in an increasingly competitive market.

Average Rating: 4.1/5.0

Total Reviews: 223

How Do G2 Users Rate Recurly?

Has the product been a good partner in doing business?: 8.1/10 (Category avg: 8.9/10)
Renewals: 8.5/10 (Category avg: 8.7/10)
Optimization: 7.3/10 (Category avg: 8.2/10)
Payments: 8.2/10 (Category avg: 8.5/10)

Who Is the Company Behind Recurly?

Seller: Recurly
Company Website:
Year Founded: 2009
HQ Location: San Francisco, CA
Twitter: @recurly
3,510 Twitter followers
LinkedIn® Page: www.linkedin.com
1,091 employees on LinkedIn®

Who Uses This Product?

Who Uses This: CEO, Account Manager
Top Industries: Computer Software, Information Technology and Services
Company Size: 53% Small, 40% Medium

What Do G2 Reviewers Say About Recurly?

AI-generated summary from verified user reviews

Pros

Users appreciate the quick and helpful customer support of Recurly, enhancing their experience with prompt resolutions.
Users appreciate the seamless subscription management of Recurly, benefiting from efficient refunds and robust security features.
Users find Recurly to be incredibly easy to use, appreciating its intuitive design and reliable performance.
Users appreciate the efficient billing management of Recurly, which simplifies refunds, cancellations, and invoicing with ease.
Users value the easy integrations with various systems, significantly simplifying their subscription management and operations.

Cons

Users find poor reporting in Recurly, facing challenges with acquisition flow and limited options for analytics.
Users face access limitations with Recurly, such as frequent logouts and challenges in handling price localization.
Users express frustration with limited customization options, leading to dependency on technical personnel for optimal use.
Users face significant billing issues with Recurly, struggling with complex configurations and inadequate customer support.
Users experience limited functionality with Recurly, particularly in issuing credits and requiring technical knowledge for operation.

What Are Recent G2 Reviews of Recurly?

"Consistently Positive Experience with Recurly and Outstanding Support"

Rating: 5.0/5.0 stars

— Laura C.

Product	Best for	User Review
Chargebee 4.4/5(1,003)	Multi-gateway subscription billing with dunning automation	"Long term Happy Customer"
Recurly 4.1/5(225)	Automated dunning and revenue recovery workflows	"Recurly Streamlines Billing with a More Consistent Client Experience"
Agentforce Revenue... 4.2/5(1,686)	Salesforce-native quote-to-cash with subscription renewals	"Great Commercial Flexibility and Scale, Best Unlocked by More Modular Licensing"
Sage Intacct 4.3/5(4,518)	Salesforce-native contract billing and ASC-606 recognition	"User-Friendly Accounting with Seamless Integrations"
Paddle 4.5/5(240)	Global SaaS billing with merchant-of-record tax compliance	"Paddle makes the hard, boring stuff easy"
Stripe Billing 4.4/5(142)	API-first recurring billing with developer-grade documentation	"Amazing developer experience, but the pricing stings"
Zoho Billing 4.4/5(45)	Recurring billing inside Zoho One suite	"Customizable Plans and Stellar Support with Zoho Billing"
Patreon 4.2/5(63)	Recurring creator support with tiered membership rewards	"Easy to Use and Great for Bringing Communities Together"
Maxio 4.3/5(832)	SaaS revenue recognition with subscription billing automation	"Fast Billing Insights with an Easy Dashboard and Automated Recurring Billing"

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