Best Social Media Management Tools

How Many Social Media Management Tools Products Does G2 Track?

Total Products under this Category: 1,164

Category Stats (Nov 2026)

  • Average Rating: 4.55/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Marketing 360 (+0.65%) - Among all products in this category, Marketing 360 recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Social Media Management Tools Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 122,600+ Authentic Reviews
  • 1,164+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Social Media Management Tools

G2 Grid® for Social Media Management Tools plotting products by satisfaction and market presence

Highlighted products: Hootsuite, HubSpot Marketing Hub, Sprout Social, Zoho Social, SOCi, Birdeye, Planable, and Vista Social.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-mgmt/grids.json?focus%5B%5D=hootsuite&focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=sprout-social&focus%5B%5D=zoho-social&focus%5B%5D=soci&focus%5B%5D=birdeye&focus%5B%5D=planable&focus%5B%5D=vista-social&segment=all)

Hootsuite

Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features > Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. > Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. > Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. > Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box.

Average Rating: 4.3/5.0

Total Reviews: 7,707

How Do G2 Users Rate Hootsuite?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.1/10)
  • Social Publishing: 8.9/10 (Category avg: 9.2/10)
  • Campaign Optimization: 8.2/10 (Category avg: 8.7/10)
  • Social Analytics: 8.1/10 (Category avg: 8.7/10)

Who Is the Company Behind Hootsuite?

  • Seller: Hootsuite
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Vancouver, BC
  • LinkedIn® Page: www.linkedin.com
    1,754 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Marketing Manager
  • Top Industries: Marketing and Advertising, Non-Profit Organization Management
  • Company Size: 59% Small, 29% Medium

What Do G2 Reviewers Say About Hootsuite?

AI-generated summary from verified user reviews

Pros
  • Users find the interface intuitive and easy to navigate, helping them manage daily work with minimal effort.
  • Users like the easy, flexible scheduling that lets them plan posts ahead and automate publishing, saving time and manual effort.
  • Users like managing multiple social accounts and channels from one centralized dashboard, keeping their work and content together.
  • Users appreciate extensive analytics and clear performance insights that help them track engagement and refine content.
  • Users like how scheduling and managing social media saves time and reduces manual work across platforms.
Cons
  • Users say subscription costs are high, especially for small businesses and when adding accounts or seats.
  • Users say analytics lack depth and useful metrics, offer limited customization, and can be hard to understand or incomplete.
  • Users say social accounts disconnect unexpectedly, disrupting scheduled posts and requiring tedious reconnection.
  • Users find advanced features locked behind higher-priced plans or paid add-ons, limiting access to analytics, collaboration, and other capabilities.
  • Users find tagging people, brands, and accounts difficult, unreliable, or limited, especially across social platforms.

What Are Recent G2 Reviews of Hootsuite?

What Are G2 Users Discussing About Hootsuite?

HubSpot Marketing Hub

Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform. Key Capabilities: Unified Data Architecture: Marketing Hub stores all marketing tools and customer data on one platform. This eliminates data silos and provides complete customer context for personalized marketing at scale. Time Efficiency: Marketers save time previously spent switching between applications, reconciling data across systems, and troubleshooting integration issues that plague multi-tool marketing stacks. Smart CRM Integration: Because Marketing Hub operates as part of the HubSpot CRM platform rather than as a standalone tool, customer information, interaction history, and engagement data remain accessible within the marketing workflow without manual data transfer. Sales-Marketing Alignment: With the complete HubSpot CRM platform, marketing and sales teams work in alignment. Unified reporting ties marketing activities to revenue, proving ROI. Marketing Hub vs. Alternatives: Unlike individual marketing tools requiring manual integration and data transfer, Marketing Hub provides a native connection between email marketing, landing pages, social media management, and data analytics. This eliminates integration complexity and data sync challenges that fragment marketing operations. Marketing Hub delivers powerful capabilities without requiring extensive training, dedicated administrators, or technical implementation teams that complex enterprise platforms demand. Teams can adopt and use the system quickly, focusing on execution rather than software management. Who Should Use Marketing Hub: Marketing Hub serves marketing teams experiencing productivity loss from tool fragmentation, marketers requiring complete customer context for effective personalization, and organizations needing to demonstrate clear marketing ROI. The platform scales from small marketing teams to enterprise organizations without proportional increases in system complexity. Outcome: Marketing Hub enables marketers to save valuable time, provide personalized experiences that attract and convert the right customers at scale, and keep data at the center of everything they do– all while scaling their company, not complexity.

Average Rating: 4.4/5.0

Total Reviews: 15,396

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How Do G2 Users Rate HubSpot Marketing Hub?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
  • Social Publishing: 8.6/10 (Category avg: 9.2/10)
  • Campaign Optimization: 8.4/10 (Category avg: 8.7/10)
  • Social Analytics: 8.2/10 (Category avg: 8.7/10)

Who Is the Company Behind HubSpot Marketing Hub?

  • Seller: HubSpot
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Cambridge, Massachusetts, United States
  • LinkedIn® Page: www.linkedin.com
    17,628 employees on LinkedIn®
  • Ownership: NYSE:HUBS

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Coordinator
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 51% Small, 41% Medium

What Do G2 Reviewers Say About HubSpot Marketing Hub?

AI-generated summary from verified user reviews

Pros
  • Users find the interface intuitive and easy to navigate, helping them learn and use the platform with ease.
  • Users value the broad range of marketing tools in one platform, helping them manage connected work without switching between systems.
  • Users value clear reporting and campaign insights that help them track results and see what's working.
  • Users value powerful marketing automation for streamlining campaigns, workflows, and repetitive tasks across outreach, data, and follow-ups.
  • Users find setup and implementation straightforward, helping them get started quickly with little onboarding.
Cons
  • Users find the platform complex and say its advanced features and workflows take time to learn and use effectively.
  • Users find the pricing expensive, especially for smaller businesses and teams with limited budgets.
  • Users find useful features, including automation, reporting, and customization, locked behind higher-priced tiers or add-ons.
  • Users say navigation can be confusing, and tools and settings can be hard to find.
  • Users find customization limited across tools, layouts, fields, and workflows, with advanced changes often requiring coding or workarounds.

What Are Recent G2 Reviews of HubSpot Marketing Hub?

What Are G2 Users Discussing About HubSpot Marketing Hub?

Sprout Social

Sprout Social is a comprehensive social intelligence solution designed to turn insights into action to drive smarter, faster business impact. The AI-Powered Social Intelligence platform caters to tens of thousands of organizations, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. Sprout Social offers a suite of solutions for marketing teams, social media managers, communications executives, customer care teams, data and analytics experts and business leaders to optimize their strategies with critical social insights. With its user-friendly interface and robust capabilities, Sprout Social is particularly beneficial for teams looking to deliver predictive media intelligence, full-funnel social optimization, scalable social support, and authentic brand amplification. Powered by Trellis, our agentic AI, Sprout reveals hidden patterns and sharpens every social insight into a clear picture of where to take your strategy next. Key capabilities of Sprout Social include advanced publishing, social customer care, social listening and in-depth analytics. Publishing allows users to schedule and manage posts across Facebook, Instagram, Bluesky, LinkedIn, and more, ensuring consistent messaging and team collaboration to maximize audience reach. Social customer care allows businesses to power scalable and secure care workflows to drive customer satisfaction. Social Listening enables businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Analytics offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. The platform is underpinned by enterprise-grade security, compliance, and permissions, built for the largest, most complex organizations in the world and an extensive ecosystem of integrations and APIs to weave Social Intelligence into the tools your teams already use. Together, these products operationalize intelligence across your entire workflow, ensuring your organization moves on data rather than just collecting it. Built for rapid deployment and immediate adoption, Sprout eliminates the months of configuration required by traditional suites, allowing you to turn social signals into business action on day one. Overall, Sprout Social serves as a vital tool for businesses aiming to leverage social media insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social intelligence landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes. With 3,500+ reviews and a #1 placement in 60+ G2 reports, Sprout Social is a platform that is trusted by companies like Atlassian, Canva and HP.

Average Rating: 4.4/5.0

Total Reviews: 7,529

How Do G2 Users Rate Sprout Social?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
  • Social Publishing: 9.0/10 (Category avg: 9.2/10)
  • Campaign Optimization: 8.1/10 (Category avg: 8.7/10)
  • Social Analytics: 8.6/10 (Category avg: 8.7/10)

Who Is the Company Behind Sprout Social?

  • Seller: Sprout Social
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Chicago, IL
  • LinkedIn® Page: www.linkedin.com
    1,597 employees on LinkedIn®
  • Ownership: NASDAQ: SPT

Who Uses This Product?

  • Who Uses This: Social Media Manager, Marketing Manager
  • Top Industries: Marketing and Advertising, Non-Profit Organization Management
  • Company Size: 43% Small, 35% Medium

What Do G2 Reviewers Say About Sprout Social?

AI-generated summary from verified user reviews

Pros
  • Users find Sprout Social easy to use, streamlining social media management across platforms efficiently and intuitively.
  • Users appreciate the ease of post scheduling with Sprout Social, enhancing social media management and response efficiency.
  • Users appreciate the easy scheduling capabilities of Sprout Social, enhancing efficiency in managing multiple social media platforms.
  • Users appreciate the intuitive analytics and reporting in Sprout Social, which streamline social media management.
  • Users appreciate the centralized management of Sprout Social, streamlining communication and improving response efficiency in one platform.
Cons
  • Users are frustrated by the missing features in Sprout Social, particularly in the mobile app's functionality and reporting options.
  • Users find the limited features of Sprout Social restrictive, particularly in reporting and account management capabilities.
  • Users find the expensive pricing limiting for multiple accounts, impacting their ability to manage various clients effectively.
  • Users find that improvement is needed in case accuracy and filtering, impacting overall efficiency and usability.
  • Users note the high pricing of Sprout Social limits accessibility and necessitates consideration of better pricing tiers.

What Are Recent G2 Reviews of Sprout Social?

What Are G2 Users Discussing About Sprout Social?

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Zoho Social

Zoho Social is an all-in-one social media management software designed for businesses of all sizes and agencies. It enables you to schedule and publish social media posts, manage conversations—including direct messages, comments, and mentions—across multiple channels, monitor keywords, competitors, and hashtags, generate reports, and more—all from a single platform. Supported channels: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter), Bluesky, TikTok, WhatsApp, and Telegram. Key Features: Scheduling & publishing for seamless content planning Unified conversation management to stay on top of messages and interactions Social media analytics for data-driven insights A social media calendar to visualize and organize posts Team collaboration for effortless workflow management Zia, Zoho’s in-house AI, for generating content, hashtags, captions, and more Available as both a web and mobile app, Zoho Social ensures you can manage your social media anytime, anywhere. It offers four editions for businesses and two for agencies—explore our detailed pricing and plans to find the best fit. A free edition and a free trial are also available to help you get started with ease. Seamless Integrations: Zoho Social connects with Zoho CRM for sales and Zoho Desk for customer support, streamlining your business operations. About Zoho: Zoho Social is a product of Zoho Corporation Private Limited, a company with over 27 years of experience in building business software. Zoho offers a suite of 50+ applications covering sales, marketing, customer support, finance, collaboration, workplace productivity, messaging, security, development, and more. With 100 million+ customers worldwide, Zoho is committed to privacy, transparency, and delivering software that businesses can trust.

Average Rating: 4.6/5.0

Total Reviews: 2,892

How Do G2 Users Rate Zoho Social?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)
  • Social Publishing: 9.2/10 (Category avg: 9.2/10)
  • Campaign Optimization: 8.7/10 (Category avg: 8.7/10)
  • Social Analytics: 8.7/10 (Category avg: 8.7/10)

Who Is the Company Behind Zoho Social?

  • Seller: Zoho
  • Year Founded: 1996
  • HQ Location: Austin, TX
  • LinkedIn® Page: www.linkedin.com
    30,913 employees on LinkedIn®
  • Phone: +1 (888) 900-9646

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 87% Small, 9% Medium

What Do G2 Reviewers Say About Zoho Social?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use of Zoho Social, streamlining posts across multiple social media accounts effortlessly.
  • Users appreciate the easy post scheduling feature of Zoho Social, streamlining their social media management effectively.
  • Users value the centralized management feature of Zoho Social, making it easy to oversee multiple brands efficiently.
  • Users value the multi-platform posting capability of Zoho Social, which simplifies managing various channels efficiently.
  • Users find the easy setup of Zoho Social convenient for managing multiple social media accounts effortlessly.
Cons
  • Users find missing features in Zoho Social, such as inadequate tiers and limited functionalities for their needs.
  • Users find the pricing structure too expensive for essential features, especially with limited options on lower tiers.
  • Users note that Zoho Social needs significant improvement in its UI, features, and accessibility for free-tier users.
  • Users find limited features in Zoho Social's free tier, lacking essential tools for effective social media management.
  • Users find limited social media integration with Zoho Social, lacking support for platforms like Snapchat and collaborative posting.

What Are Recent G2 Reviews of Zoho Social?

What Are G2 Users Discussing About Zoho Social?

SOCi

SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world’s first agentic workforce. Built specifically for distributed brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape. Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale. Learn more at www.soci.ai or contact hello@soci.ai MEET SOCi GENIUS AGENTS: Trained on your brand, data, and guidelines, Genius Agents work 24/7 across every location, managing local search, social, and reputation for you. Local search, social, and reputation are all connected. When Genius Agents work together, sharing insights and coordinating plans, they unlock even greater value. Genius Local Search Agent: Drives local SEO and AI search visibility by analyzing signals, optimizing listings, and publishing Google Posts. Genius Social Agent: Publishes and manages social content and engagements, guided by customer signals and market trends. Genius Reputation Agent: Responds to all reviews, analyzes surveys, and uses customer feedback to uncover insights and sentiment trends. ADDITIONAL SOLUTIONS: Pages: Create customizable, search-optimized local landing pages to maximize visibility and drive conversions. Locators: Make it easy for customers to find your nearby locations and products with SEO-friendly locator pages. Boost & Ads: Auto-generate and deploy hyper-localized ad campaigns across all your locations, tailored to local audiences. Forms & Surveys: Automate localized forms and surveys across every location to capture customer insights, generate leads, manage feedback, and collect first-party data.

Average Rating: 4.5/5.0

Total Reviews: 4,858

How Do G2 Users Rate SOCi?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)
  • Social Publishing: 9.0/10 (Category avg: 9.2/10)
  • Campaign Optimization: 8.3/10 (Category avg: 8.7/10)
  • Social Analytics: 8.7/10 (Category avg: 8.7/10)

Who Is the Company Behind SOCi?

  • Seller: SOCi
  • Company Website:
  • Year Founded: 2012
  • HQ Location: San Diego, California
  • LinkedIn® Page: www.linkedin.com
    625 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Property Manager
  • Top Industries: Real Estate, Marketing and Advertising
  • Company Size: 51% Small, 29% Medium

What Do G2 Reviewers Say About SOCi?

AI-generated summary from verified user reviews

Pros
  • Users find SOCi's ease of use invaluable for efficiently managing and scheduling social media posts across platforms.
  • Users appreciate the ease of scheduling posts on multiple platforms, simplifying social media management significantly.
  • Users love the ease of scheduling posts across platforms, enhancing their marketing efficiency and organization.
  • Users value the centralized management of SOCi, finding it easy to track and manage all social media accounts.
  • Users love the convenience of scheduling posts across multiple platforms, streamlining social media management effectively.
Cons
  • Users find the missing features in SOCi, such as centralized filtering and tagging, quite frustrating and limiting.
  • Users express frustration with posting issues in SOCi, such as image size limits and slow loading times.
  • Users are frustrated with limited features, including inability to tag users and issues with scheduling posts.
  • Users find the learning curve steep due to slow training classes and a need for more efficient communication.
  • Users find that improvement is needed in training speed and home screen organization for better efficiency.

What Are Recent G2 Reviews of SOCi?

Birdeye

Birdeye builds AI coworkers for multi-location brands — trusted by the world's largest enterprise brands, including Aspen Dental, Sun Auto, and Caesars Entertainment. We give you AI coworkers at every location, across marketing, operations, and customer experience, that own the jobs your business needs done: winning AI visibility, booking appointments, and driving consistent CX. AI Coworkers → Own the Jobs Jay (marketing), Myna (operations), and Robin (customer experience) own the work across your locations — from AI search visibility, reviews, listings, and social, to front desk and appointment booking, to surveys, ticketing, and insights. An agent carries out an action, but it doesn't own an outcome. A coworker holds a job. Agents give you capacity; coworkers give you ownership. Your team manages three coworkers instead of thirty agents — and the work gets done at every location, without stretching anyone thinner. Agents → Do the Work Each coworker orchestrates multiple agents that work together to complete a job, and how those agents work is what makes us different. Most software tells you what's happening; ours decides what to do and does it. That runs on BirdAI, our Agent OS: it consolidates every signal across every location, whether it lives in Birdeye or one of your 3,000+ integrations; reasons with your industry, brand, and location context, backed by 13 years of multi-location data infrastructure; and acts — autonomously or with a human in the loop, your call per workflow. So one review, one campaign, one missed call becomes a finished outcome, not a line item in a dashboard. Enterprise-Ready → Built for Scale SSO, audit logging, HIPAA, SOC 2, and GDPR. Role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need — so you stay in control while AI handles execution across hundreds of locations. With teams across the U.S., U.K., Australia, and India, Birdeye serves multi-location brands in healthcare, dental, restaurants, financial services, auto, retail, and property management.

Average Rating: 4.7/5.0

Total Reviews: 4,192

How Do G2 Users Rate Birdeye?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)
  • Social Publishing: 9.0/10 (Category avg: 9.2/10)
  • Campaign Optimization: 8.5/10 (Category avg: 8.7/10)
  • Social Analytics: 8.8/10 (Category avg: 8.7/10)

Who Is the Company Behind Birdeye?

  • Seller: Birdeye
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Palo Alto, CA
  • LinkedIn® Page: www.linkedin.com
    1,477 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Owner
  • Top Industries: Hospital & Health Care, Real Estate
  • Company Size: 46% Small, 34% Medium

What Do G2 Reviewers Say About Birdeye?

AI-generated summary from verified user reviews

Pros
  • Users find the interface intuitive and easy to navigate, making everyday tasks simple to learn and use.
  • Users value the responsive, helpful support team for quickly answering questions and assisting with their needs.
  • Users value straightforward messaging tools for quickly connecting with customers and keeping conversations organized.
  • Users like how automation streamlines recurring tasks and reduces manual work, saving time for their teams.
  • Users like how easy review requests help them collect more customer reviews.
Cons
  • Users find navigation unintuitive and clunky, with features and settings sometimes difficult to locate.
  • Users find the pricing high for the value, with costs limiting access for smaller teams and multi-location businesses.
  • Users report limited integrations, difficult setup, and connections that sometimes fail or break.
  • Users report platform glitches, bugs, freezes, and occasional downtime that disrupt use.
  • Users report slow support responses and difficulty reaching someone who can resolve issues.

What Are Recent G2 Reviews of Birdeye?

What Are G2 Users Discussing About Birdeye?

Planable

Planable is a social media management tool built for teams and agencies that create content together. It brings planning, content creation, feedback, approvals, scheduling, publishing, community management, analytics, competitor benchmarking, and social listening into one workspace. Unlike tools built primarily around scheduling, Planable is collaboration-first. Teams can preview posts as they will appear on each social platform, leave feedback directly on the content, suggest exact copy changes, and move drafts through approval workflows before anything goes live. Internal comments and posts stay hidden from clients, while external stakeholders can review and comment through shared links without creating an account. Planable is used by social media agencies, multi-brand and multi-location companies, in-house marketing teams, and freelancers managing multiple accounts. Its Company and Workspace structure keeps each brand or client separate, with its own connected pages, approval settings, labels, templates, Brand Context, and permissions. Teams can plan content in Feed, Calendar, Grid, or List view. Campaigns bring briefs, goals, audiences, messaging, tasks, assets, dates, content, and campaign-level analytics together. Labels, filters, saved Custom Views, templates, recurring and grouped posts, and a searchable Media Library help organize larger content operations. Universal Content also lets teams manage blogs, newsletters, ads, press releases, briefs, and other marketing content alongside social posts. Planable supports no approval, optional approval, required approval, and multi-level approval workflows with sequential stages and designated approvers. Teams can automate approval reminders, schedule posts automatically once approved, lock approved content from further edits, and use My Approvals to see everything awaiting their review across workspaces. Publishing is supported for Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, Threads, and Google Business Profile. Planable supports platform-specific formats including Instagram carousels, Reels and Stories, first comments, collabs and account tags, Facebook Stories and Reels, LinkedIn PDF carousels, YouTube videos and Shorts, Google Business Profile posts and video, Threads, and multi-image posts. When an API does not support direct publishing, mobile-assisted publishing through Planable's iOS and Android apps helps keep content on schedule. Best Time to Post is available on every plan, with daily updated recommendations and an hourly engagement forecast available directly in the scheduling picker. Planable Analytics covers Facebook, Instagram, LinkedIn, TikTok, YouTube, and Google Business Profile, with up to 12 months of historical data and synchronization of posts published natively outside Planable. Teams can track reach, impressions, engagement, reactions, clicks, views, saves, shares, comments, watch time, follower growth, and Google Business Profile actions such as calls, bookings, and direction requests. For Facebook, Instagram, LinkedIn, and TikTok, performance can be separated into organic, boosted, and paid results down to individual posts. When an ad account is connected, reports can also include ad spend and cost metrics. Audience insights cover location, age, and gender for Instagram, LinkedIn, and TikTok, with additional industry, seniority, and job-function data for LinkedIn. Custom reports can combine multiple platforms, reporting periods, and sections in one client-ready view. Teams can add a logo and explanatory notes, then share reports by link or export them to PDF or CSV. Competitor Analytics lets teams track up to five competitors per page across Instagram, Facebook, LinkedIn, TikTok, and YouTube. Data is synchronized daily and includes growth tracking, engagement benchmarks, average engagement by content format, competitor top posts, and a positioning matrix comparing posting volume with engagement performance. Competitor insights can be added to the same reports as a team's own performance. Planable Social Listening monitors public brand mentions, competitor mentions, and keywords across Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Reddit, and the wider web, including blogs, news sites, forums, and newsletters. Keyword-based monitoring can surface conversations where a brand was not directly tagged. Mentions are classified as positive, neutral, or negative, with volume and sentiment trends available over 7, 14, and 30 days. Alerts can be sent in-app, by email, or through Slack. Planable's AI is grounded in Brand Context, a workspace-level profile containing information such as tone of voice, brand values, approved terminology, and audience. AI features automatically use that context, helping teams maintain a distinct voice for each brand without repeatedly entering the same instructions. Teams can use AI to generate captions from prompts, images, or videos; rewrite or continue copy; generate hashtags and content ideas; match previously published brand voice; create reusable ALT text for media assets; and draft Social Inbox replies. Optional AI content labels are also available for Instagram posts, Reels, and Stories created or modified with AI. The Social Inbox brings comments from Facebook, Instagram, LinkedIn, and TikTok into one place, including comments on paid Facebook and Instagram content, plus Instagram and Facebook DMs. Comments can be categorized as Negative, Questions, or Positive and managed through Open, Later, and Done states. Engage permissions can be assigned separately to individual team members. Planable also provides an MCP connector for Claude, ChatGPT, and Gemini, available on every plan including the free trial. AI assistants can work with live Planable data to browse workspaces, read posts and comments, create and edit drafts, manage media, approve or reject content where permitted, retrieve performance data, and build reports conversationally. The connector follows existing user permissions, creates drafts rather than publishing posts directly, and cannot bypass approval controls or change account settings. For custom automation, Planable offers a Public API on Pro and Enterprise plans covering workspaces, pages, posts, media, labels, stories, campaigns, Custom Views, and analytics. Integrations also include Slack, Canva, and Zapier. Planable is especially useful for teams where approvals, scattered feedback, client review, or managing multiple brands have become bottlenecks. It keeps the content, conversations, approvals, publishing workflow, and performance data connected in one place. Founded in 2016, Planable is trusted by 7,500+ teams, including Warner Music, KFC, Mastercard, Volkswagen, Clarins, Tesco, Sodexo, Dr. Oetker, Rakuten, Bolt, and Faber-Castell. Analytics, Social Inbox, and Social Listening are available as add-ons on any plan. Planable also pairs with SE Ranking for SEO and SE Visible for AI search visibility.

Average Rating: 4.6/5.0

Total Reviews: 1,121

How Do G2 Users Rate Planable?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)
  • Social Publishing: 9.1/10 (Category avg: 9.2/10)
  • Campaign Optimization: 7.9/10 (Category avg: 8.7/10)
  • Social Analytics: 7.1/10 (Category avg: 8.7/10)

Who Is the Company Behind Planable?

  • Seller: SE Ranking
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Palo Alto, CA
  • LinkedIn® Page: www.linkedin.com
    238 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Founder
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 95% Small, 5% Medium

What Do G2 Reviewers Say About Planable?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Planable, streamlining content management and collaboration effortlessly for teams.
  • Users value the ease of post scheduling with Planable, enhancing organization and reliability in managing content.
  • Users find the Calendar View of Planable easy and effective for organizing and scheduling content seamlessly.
  • Users find Planable incredibly user-friendly, making scheduling and collaborating on social media posts effortless and efficient.
  • Users value the centralized management of Planable, efficiently streamlining content creation and client collaboration on one platform.
Cons
  • Users find the high pricing of Planable a barrier, especially when needing additional posts or approvers.
  • Users find payment plan limitations and campaign restrictions challenging, impacting their experience, especially freelancers.
  • Users find Instagram limitations frustrating, especially the restriction on carousel posts and integration speed for new channels.
  • Users face scheduling issues with Planable, struggling with notifications and post organization affecting content management.
  • Users note the limited features of Planable, particularly in scheduling and editing options, which hinders their experience.

What Are Recent G2 Reviews of Planable?

What Are G2 Users Discussing About Planable?

Vista Social

Vista Social is an enterprise-ready social media management platform built for teams that refuse to settle. Every channel, every workflow, every integration, powered by AI that works while you sleep. You decide how you want to work. Turn on AI mode and let Ask Vista drive, or switch to Expert mode and run everything hands-on with the full set of powerful tools and automations. The platform adapts to how your team likes to operate, not the other way around. At the center of AI mode is Ask Vista, your conversational assistant. Instead of clicking through menus, you tell it what you need. Draft and schedule a week of posts, pull last month's performance, find the right media, reply to your inbox, or ask what's working. Ask Vista does the work and shows you the results. Then there are agents. Set one up once and it keeps running on its own schedule, so the routine work happens without you. An agent can publish recurring content, watch your comments and reviews and respond, put together a Monday morning report, or surface ideas before you plan. You describe the job, the agent handles it on repeat. Around all of it sits everything you'd expect. Connect Instagram, Facebook, TikTok, LinkedIn, YouTube, X, Pinterest, Google Business Profile, Threads, and Bluesky. Plan on a shared calendar, route approvals for your team and clients, and dig into analytics, competitor benchmarking, and social listening. Agencies get multi-workspace management, white-label reports, and branded dashboards. No bloat, no per-feature upsells, no "contact us for pricing."

Average Rating: 4.8/5.0

Total Reviews: 1,139

How Do G2 Users Rate Vista Social?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)
  • Social Publishing: 9.7/10 (Category avg: 9.2/10)
  • Campaign Optimization: 9.3/10 (Category avg: 8.7/10)
  • Social Analytics: 9.5/10 (Category avg: 8.7/10)

Who Is the Company Behind Vista Social?

  • Seller: Vista Social LLC
  • Company Website:
  • Year Founded: 2022
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    27 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Founder
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 71% Small, 26% Medium

What Do G2 Reviewers Say About Vista Social?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Vista Social, benefiting from centralized management and time-saving automations.
  • Users love the ease of managing everything in one place with Vista Social's unified features and automations.
  • Users appreciate the user-friendly features of Vista Social, enjoying the convenience of managing multiple platforms in one place.
  • Users value the easy post scheduling of Vista Social, enabling efficient management and improved workflow for social media tasks.
  • Users value the centralized management of Vista Social, streamlining social media tasks across multiple platforms efficiently.
Cons
  • Users experience a steep learning curve initially due to the platform's extensive features and functionality.
  • Users desire missing features like combined reports and improved AI capabilities on Vista Social for enhanced functionality.
  • Users experience significant delays in updates from some platforms like TikTok and LinkedIn, impacting timely responses.
  • Users note a learning curve with Vista Social due to its extensive features, suggesting improvements for task management functionality.
  • Users are frustrated with linking issues that hinder account connections, causing confusion and limiting media uploads.

What Are Recent G2 Reviews of Vista Social?

Constant Contact

Go from prompt to progress with the new Constant Contact Make your business impossible to miss with AI-powered email, social, SMS, and more that drive real growth. Whether you're building your brand from the ground up or managing your marketing across teams, locations, and accounts, we have everything you need to get your business seen. Build in one spot: Describe the marketing assets you want, have them made for you, then customize and review — all in one conversation. Create fast: Go from “I’ve got nothing” to “nothing’s stopping me” with templates and AI tools that turn your ideas into ready-to-send emails, texts, and posts. Connect everywhere: No more hopping around. Tell your story across email, SMS, and social, all from one place that integrates with the tools you're already using. Grow your reach: Find more fans and add new customers to your contact list with simple sign-up forms and ad tools.

Average Rating: 4.1/5.0

Total Reviews: 7,382

How Do G2 Users Rate Constant Contact?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.1/10)
  • Social Publishing: 8.7/10 (Category avg: 9.2/10)
  • Campaign Optimization: 9.1/10 (Category avg: 8.7/10)
  • Social Analytics: 8.6/10 (Category avg: 8.7/10)

Who Is the Company Behind Constant Contact?

  • Seller: Constant Contact
  • Company Website:
  • Year Founded: 1995
  • HQ Location: Waltham, US
  • LinkedIn® Page: www.linkedin.com
    1,156 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Owner
  • Top Industries: Non-Profit Organization Management, Marketing and Advertising
  • Company Size: 70% Small, 23% Medium

What Do G2 Reviewers Say About Constant Contact?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Constant Contact, highlighting its intuitive interface and simple email building.
  • Users appreciate the easy creation of email templates and effortless list management with Constant Contact's user-friendly design.
  • Users value the effective email tracking and professional templates offered by Constant Contact, enhancing their marketing efforts.
  • Users find Constant Contact easy to use, enjoying email tracking, automation, and reliable functionality without formatting issues.
  • Users value the ease of compliance with spam laws and appreciate insightful tracking features for email engagement.
Cons
  • Users find the missing features in Constant Contact limits customization and complicates campaign management.
  • Users experience limited customization with Constant Contact, making design and email list management more challenging.
  • Users find limited features in Constant Contact, especially regarding email customization and social media integration.
  • Users find the limited templates challenging, making customization and social media integration difficult in Constant Contact.
  • Users face layout issues, including font display problems and limited social media integration options affecting usability.

What Are Recent G2 Reviews of Constant Contact?

What Are G2 Users Discussing About Constant Contact?

Semrush

Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia.

Average Rating: 4.4/5.0

Total Reviews: 4,199

How Do G2 Users Rate Semrush?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
  • Social Publishing: 8.8/10 (Category avg: 9.2/10)
  • Campaign Optimization: 8.1/10 (Category avg: 8.7/10)
  • Social Analytics: 8.7/10 (Category avg: 8.7/10)

Who Is the Company Behind Semrush?

  • Seller: Adobe
  • Company Website:
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®
  • Ownership: NASDAQ:ADBE

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 62% Small, 28% Medium

What Do G2 Reviewers Say About Semrush?

AI-generated summary from verified user reviews

Pros
  • Users find the interface intuitive and easy to navigate, helping them manage everyday SEO tasks with ease.
  • Users value having a broad range of SEO tools and data in one platform, helping them manage their work centrally.
  • Users value the keyword tools for uncovering relevant terms, evaluating search potential, and exploring a broad range of keywords.
  • Users find setup easy and straightforward, making it simple to get started.
  • Users value the detailed competitor insights and comparisons, which reveal rivals’ keywords, rankings, traffic, and marketing activity.
Cons
  • Users find the base subscription expensive, particularly for small businesses, freelancers, and smaller teams.
  • Users say useful features, modules, and seats often come with extra charges, making the overall subscription expensive.
  • Users say the learning curve is steep, and mastering the many tools takes time, particularly for beginners.
  • Users find the interface cluttered and navigation unintuitive, making tools, reports, and information difficult to locate.
  • Users find the abundance of tools, features, and information overwhelming and sometimes confusing, especially when getting started.

What Are Recent G2 Reviews of Semrush?

What Are G2 Users Discussing About Semrush?

Kontentino

Kontentino is a collaborative social media tool that turns chaos into clarity - helping teams plan, approve, and schedule together effortlessly. It brings marketing teams, clients, and stakeholders into a single structured workflow — replacing scattered emails and endless feedback loops with clarity, speed, and control. Approvals without the friction Clients review and approve posts through a clean interface. No login required. Fewer misunderstandings, faster sign-offs, stronger relationships. Real collaboration, in real time Copywriters, designers, managers, and clients work together in one place. No version confusion, no lost feedback threads. Multi-brand, multi-channel clarity Manage dozens of brands and profiles from one calendar. Always know what's scheduled, what needs approval, and what's going live next. Publish and measure, all in one place Autopublish to Facebook, Instagram, LinkedIn, TikTok, and more. Then track performance with visual reports that actually make sense. AI that works the way you do Smart AI features for content creation and localization - built into your workflow, not bolted on. Backed by real human support when you need it. Support from real people, fast When you need help, a real person responds. Quickly. Kontentino support team knows the product and social media landscape, and always aims to solves problems. Built for agencies managing multiple clients, and in-house teams who can't afford messy processes. Kontentino scales with you — from a handful of profiles to a full portfolio.

Average Rating: 4.6/5.0

Total Reviews: 391

How Do G2 Users Rate Kontentino?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)
  • Social Publishing: 9.3/10 (Category avg: 9.2/10)
  • Campaign Optimization: 8.8/10 (Category avg: 8.7/10)
  • Social Analytics: 7.5/10 (Category avg: 8.7/10)

Who Is the Company Behind Kontentino?

  • Seller: Kontentino
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Bratislava, Slovakia
  • LinkedIn® Page: www.linkedin.com
    31 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, CEO
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 70% Small, 16% Medium

What Do G2 Reviewers Say About Kontentino?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Kontentino, appreciating its intuitive interface and seamless management of social media.
  • Users love the calendar view in Kontentino, which simplifies content planning and enhances team collaboration.
  • Users value the centralized management of Kontentino, enjoying seamless integration for social media and client collaboration.
  • Users find Kontentino's intuitive interface extremely easy to use, ensuring a seamless experience for everyone involved.
  • Users appreciate the user-friendly interface of Kontentino, making content management and client interaction effortless.
Cons
  • Users experience performance issues with Kontentino, including slow loading times and interruptions when switching between brands.
  • Users find Kontentino's lack of Instagram stories features limits functionality, especially for agencies managing multiple accounts.
  • Users find the lack of advanced analytics in Kontentino limits their data insights and deeper content analysis.
  • Users find the limited analytics of Kontentino restrictive, wishing for more metrics and insights across platforms.
  • Users feel the high pricing of Kontentino is a drawback, especially after recent steep increases.

What Are Recent G2 Reviews of Kontentino?

Yext

Yext — Enterprise Agentic Marketing Platform Yext is the enterprise agentic marketing platform for multi-location brands that need to win across both AI and traditional search. AI is reshaping how customers discover brands. They're not just searching Google. They're asking ChatGPT, Gemini, Perplexity, and Grok — and the brands that show up in those responses are the ones with verified, structured data distributed to the right places. Yext is built to make that happen at enterprise scale. What Yext does Yext delivers three core capabilities from one platform. Scout, Yext's visibility intelligence engine, analyzes 10 billion signals across four AI models and more than 12 million business locations. Every scan surfaces 150 visibility metrics across 20 competitors, down to the location level, so marketing leaders know exactly where they're losing and why — across both AI and traditional search. The Yext Knowledge Graph is the verified source of truth for every location in a brand's portfolio. Data agents maintain it automatically, connecting data across sources, verifying it at scale, and resolving inconsistencies before they reach a customer. When AI models generate responses about your brand, they pull from this verified record. Content generation agents create on-brand content across every channel from verified brand data: local pages, social posts and replies, review campaigns and responses, and email and SMS campaigns. Distribution agents syndicate that content and data in real time to LLMs, voice assistants, listings, maps, social and review platforms, and email — with no aggregator in between. What Yext pushes is what AI and search engines actually see and trust. Who it's for Yext is built for CMOs, SVPs, and VPs of marketing at multi-location enterprise brands in financial services, healthcare, retail, hospitality, and food. If your brand competes at the local level and needs to show up accurately and consistently across AI and traditional search, Yext is built for you. Why Yext Most platforms deliver insight or distribution, not both. Yext closes the loop — from competitive intelligence to verified data to agentic content creation and real-time distribution — in one system with no disconnected tools and no aggregator delays. Thousands of brands trust Yext, including top US banks, leading hospital systems, and the world's largest restaurant and retail chains.

Average Rating: 4.4/5.0

Total Reviews: 1,101

How Do G2 Users Rate Yext?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
  • Social Publishing: 8.4/10 (Category avg: 9.2/10)
  • Campaign Optimization: 8.0/10 (Category avg: 8.7/10)
  • Social Analytics: 7.9/10 (Category avg: 8.7/10)

Who Is the Company Behind Yext?

  • Seller: Yext
  • Company Website:
  • Year Founded: 2006
  • HQ Location: New York
  • LinkedIn® Page: www.linkedin.com
    2,427 employees on LinkedIn®
  • Ownership: NYSE: YEXT

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Financial Services, Hospital & Health Care
  • Company Size: 37% Large, 30% Medium

What Do G2 Reviewers Say About Yext?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Yext, benefiting from streamlined management and excellent support services.
  • Users find Yext to be easy to use with excellent support, streamlining their listing management tasks effectively.
  • Users value the centralized management of Yext, enabling efficient updates and consistent information across multiple locations.
  • Users appreciate the great support team of Yext, which allows them to prioritize other tasks efficiently.
  • Users value Yext's centralized management of listings and reviews, enhancing efficiency and consistency across multiple locations.
Cons
  • Users find the complex usability of Yext frustrating, particularly when managing and duplicating posts across locations.
  • Users note a challenging learning curve when adapting to Yext's features, despite helpful support and documentation.
  • Users find the difficult learning process in Yext challenging, suggesting improvements in onboarding and training resources.
  • Users find the difficult navigation of Yext's website interface leads to confusion and slows down updates.
  • Users note the limited features of Yext, such as no LinkedIn page management and the inability to duplicate posts easily.

What Are Recent G2 Reviews of Yext?

What Are G2 Users Discussing About Yext?

Multilogin

Multilogin is a cloud Android phone platform for multi-account management. Marketers, agencies, e-commerce sellers, and AI agents use it to run multiple accounts across mobile apps and web browsers from one dashboard, instead of juggling separate tools for devices, browser profiles, and proxies. Each mobile-app account runs on its own Multilogin cloud phone: a real ARM Android device in the cloud, with separate app data, location, and IP. This suits mobile-first platforms like TikTok, Instagram, Facebook, and eBay. App data and login state persist between sessions, so account history accumulates over time. Web-based accounts run in isolated browser profiles, each with its own cookies, session, and IP, managed from the same dashboard. They suit tasks like Facebook Business Manager, YouTube channel management, and marketplace back offices. Every plan includes built-in residential and mobile proxies with matched geolocation, plus mobile minutes, so there’s no separate proxy bill or per-device rental. Teams can share and assign cloud phones and browser profiles with team seats and permissions, and scale from a handful of accounts to hundreds without switching tools. Multilogin also supports automation and AI-agent workflows through its API, full ADB access, and a published OpenClaw skill. Multilogin offers a free plan with no time limit and no credit card needed. Paid plans start from $7.08 per month. Founded in 2015, Multilogin is incorporated in the UAE and is GDPR compliant.

Average Rating: 4.8/5.0

Total Reviews: 150

How Do G2 Users Rate Multilogin?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.1/10)
  • Social Publishing: 10.0/10 (Category avg: 9.2/10)
  • Campaign Optimization: 9.2/10 (Category avg: 8.7/10)
  • Social Analytics: 10.0/10 (Category avg: 8.7/10)

Who Is the Company Behind Multilogin?

  • Seller: Multilogin
  • Year Founded: 2015
  • HQ Location: Dubai, United Arab Emirates
  • LinkedIn® Page: www.linkedin.com
    87 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Marketing and Advertising, Accounting
  • Company Size: 87% Small, 5% Medium

What Do G2 Reviewers Say About Multilogin?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of Multilogin, highlighting straightforward setup and user-friendly navigation for efficient task completion.
  • Users value the reliability of Multilogin, ensuring consistent performance and stability for managing multiple profiles effortlessly.
  • Users value the easy accessibility of Multilogin, praising its straightforward setup and user-friendly interface for efficient task management.
  • Users value the strong security features of Multilogin, ensuring safe and undetected management of multiple accounts.
  • Users love the intuitive user interface of Multilogin, enabling effortless navigation and seamless multitasking across accounts.
Cons
  • Users find the profile management and export system inadequate, causing challenges in organization and usability.
  • Users experience slow loading times with Multilogin, particularly when managing multiple profiles, impacting overall performance.
  • Users face app issues with Multilogin, including slow performance, complex setups, and high costs compared to alternatives.
  • Users find the limited customization in Multilogin restricts their ability to tailor profiles to client needs.
  • Users are frustrated by the update issues requiring manual downloads, which complicate the usage of Multilogin.

What Are Recent G2 Reviews of Multilogin?

mLabs

mLabs is LATAM's leading social media management platform, built to simplify the workflow of professionals, brands, and agencies that aim for real, measurable results on social media. With an intuitive interface and powerful tools, mLabs helps users plan, schedule, publish, analyze, and collaborate across all stages of their digital strategy — all in one place. Over 100,000 brands and professionals already trust mLabs to save time, improve performance, and grow their online presence across platforms like Instagram, TikTok, LinkedIn, Facebook, YouTube, Pinterest, and Google Business Profile. Key features include: ✅ Multi-platform scheduling and automated publishing ✅ Visual content calendar for strategic planning ✅ Comprehensive analytics and performance reports ✅ Post approval workflows and team collaboration tools ✅ Exclusive Instagram competitor analysis to track and benchmark performance ✅ Integrations with Canva, ChatGPT, and Google Drive

Average Rating: 4.8/5.0

Total Reviews: 37

How Do G2 Users Rate mLabs?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.1/10)
  • Social Publishing: 9.0/10 (Category avg: 9.2/10)
  • Campaign Optimization: 8.1/10 (Category avg: 8.7/10)
  • Social Analytics: 8.7/10 (Category avg: 8.7/10)

Who Is the Company Behind mLabs?

  • Seller: mLabs
  • Year Founded: 2014
  • HQ Location: São José dos Campos, BR
  • LinkedIn® Page: www.linkedin.com
    119 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Marketing and Advertising
  • Company Size: 74% Small, 8% Medium

What Do G2 Reviewers Say About mLabs?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of mLabs, noting its intuitive design and efficient management of social media tasks.
  • Users value the post scheduling feature of mLabs for its efficiency and centralized management of social media accounts.
  • Users value the easy scheduling of mLabs, which simplifies daily social media management and boosts efficiency.
  • Users value the analytics focus of mLabs, enhancing strategic decision-making with intuitive dashboards and comprehensive reporting.
  • Users value the centralized management of mLabs, enhancing efficiency and control over multiple accounts in one platform.
Cons
  • Users find social media limitations in mLabs frustrating, wishing for better integration and scheduling capabilities.
  • Users face workflow issues with mLabs, including instability and lack of real-time notifications affecting productivity.
  • Users desire improved chat integration to manage social media interactions and centralize communication more effectively.
  • Users desire more integrations and automation options to address functionality issues and enhance their workflow efficiency.
  • Users feel the high pricing of mLabs limits accessibility and suggests a need for more functionalities.

What Are Recent G2 Reviews of mLabs?

Oktopost

Oktopost is a B2B social media management platform that helps marketing and revenue teams drive engagement, measure success, and link social media to revenue growth. Trusted by thousands of marketing professionals at some of the world's leading B2B technology and professional services companies, Oktopost offers a comprehensive suite of solutions for social media publishing, employee advocacy, social analytics, social listening and marketing intelligence, all in one platform.

Average Rating: 4.4/5.0

Total Reviews: 204

How Do G2 Users Rate Oktopost?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)
  • Social Publishing: 9.2/10 (Category avg: 9.2/10)
  • Campaign Optimization: 8.8/10 (Category avg: 8.7/10)
  • Social Analytics: 8.6/10 (Category avg: 8.7/10)

Who Is the Company Behind Oktopost?

  • Seller: Oktopost
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Ramat Gan, Israel
  • LinkedIn® Page: www.linkedin.com
    135 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 49% Medium, 27% Large

What Do G2 Reviewers Say About Oktopost?

AI-generated summary from verified user reviews

Pros
  • Users find Oktopost's interface to be intuitive and user-friendly, making social media management a smooth experience.
  • Users highly value Oktopost's post scheduling, enabling effortless organization and management of social media campaigns.
  • Users value Oktopost for its intuitive features, enhancing social media management and streamlining analytics and advocacy efforts.
  • Users appreciate the efficient scheduling capabilities of Oktopost, which streamline their social media management and campaigns.
  • Users appreciate the intuitive analytics of Oktopost, enhancing social media insights and campaign tracking effortlessly.
Cons
  • Users highlight that data inaccuracies and lengthy response times hinder effective use of Oktopost's features.
  • Users are disappointed by the missing features in Oktopost, including ineffective social listening and basic AI capabilities.
  • Users face issues with data inaccuracy, experiencing discrepancies and lengthy response times for fixes in Oktopost.
  • Users report inaccurate analytics from Oktopost, leading to confusion and complications in data attribution and insights.
  • Users often experience limited analytics with Oktopost, facing inaccuracies and delays in data insights and collaboration.

What Are Recent G2 Reviews of Oktopost?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated April 9, 2026