Best Multichannel Retail Software for Small Businesses

    Products classified in the overall Multichannel Retail category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Multichannel Retail to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Multichannel Retail category.

    In addition to qualifying for inclusion in the Multichannel Retail Software category, to qualify for inclusion in the Small Business Multichannel Retail Software category, a product must have at least 10 reviews left by a reviewer from a small business.

    Top 7 Multichannel Retail Software for Small Businesses

    • Webgility
    • Sellbrite
    • Skubana
    • CrazyLister
    • Multiorders
    • SellerCloud
    • SellerActive

    Compare Small Business Multichannel Retail Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (160)4.4 out of 5

    Webgility is the most flexible, powerful, and easy to use software to automate accounting for online businesses. Data is synchronized automatically and securely across all your sales channels. Your books are always up to date. Cash flow and profitability are at your fingertips. It's easy to file sales taxes. And our team of experts is here to assist you every step of the way. Do Less Accounting Work -- Reduce Errors and Inefficiencies -- Take Control and Grow Faster >> Accounting is

    (20)4.7 out of 5
    Entry Level Price:$49 per month

    Sellbrite enables brands & retailers to list and sell products effortlessly across multiple online sales channels and gain centralized control over inventory and orders. Sellbrite’s cloud-based, channel management platform integrates with many popular marketplaces and shopping carts, including Amazon, eBay, Walmart, Etsy, Shopify, BigCommerce and others; along with market-leading solutions such as ShipStation. With a simple, intuitive interface, Sellbrite provides powerful tools and automati

    (56)4.6 out of 5

    Cloud based, all-in-one operations software to handle and automate order management, inventory, analytics, purchase orders, and accounting

    (14)4.5 out of 5

    Using sophisticated technology to make eCommerce 100x easier for retailers.

    (47)4.8 out of 5
    Entry Level Price:$49 500 Orders/month

    Integrate all sales channels and manage Your orders with Multiorders - multichannel inventory and shipping management software - a perfect workflow optimising solution. Connect all of Your shipping carriers and print labels with just one click, manage pricing and stock levels of all sales channels from the same place.

    (57)4.2 out of 5

    At SellerCloud, we are dedicated to helping online retailers sell wherever products are sold. Our platform is integrated with more than 45 sales channels, helping you reach more customers and generate more sales. Our inventory and order management software provides a powerful set of tools to meet the challenges of multi-channel sales through synchronization, simplification and automation.

    (37)4.1 out of 5

    SellerActive's channel management platform allows online sellers to automate tedious processes and free up time to grow their business. Our software streamlines processes like smarter automated repricing and synchronized product listings across multiple marketplaces such as Amazon, Walmart, Jet and eBay, including new listing creation. Gain real-time visibility into your multichannel product listings and the ability to grow without fear of overselling or out-of-stocks. Backed with live support

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    Check out the G2 Grid® for the top Multichannel Retail Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
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    Learn More About Multichannel Retail Software

    What is Multichannel Retail Software?

    Multichannel retail software helps users who sell products across multiple e-commerce channels consolidate their listings in one place so they can easily manage and update their channels. These channels may include an e-commerce platform as well as third-party sellers such as Amazon, eBay, and Facebook. Businesses can provide a consistent customer experience across channels, easily maintain product data, and manage customer data from all channels in one place. Not to be confused with omnichannel platforms, multichannel retail software is primarily for e-commerce channels across various marketplaces. Omnichannel platforms unify online and off-line channels.

    Key Benefits of Multichannel Retail Software

    • Update product information across channels
    • Consolidate customer data collected from various e-commerce channels
    • Process orders for all connected e-commerce channels
    • Provide a consistent customer experience across e-commerce channels

    Why Use Multichannel Retail Software?

    For many businesses, setting up stores on the most popular marketplaces like Amazon and eBay is an effective e-commerce strategy. However, managing multiple stores on multiple platforms can be difficult. Multichannel retail software enables a business to consolidate all their e-commerce information from multiple channels and manage these channels from one place. With all of this consolidated data, users can ensure all their product information is consistent and all inventory and orders are accurate.

    Brand consistency — Different marketplaces function differently, and it can be difficult to manage multiple stores that all have different policies and software. This can cause customers to have completely different experiences based on which marketplace they use. Multichannel retail software consolidates product information and orders so all customers see the same information and receive the same customer experience. It enables users to utilize their branding and the same product descriptions and images to a variety of marketplaces.

    Data consolidation — Customer data is crucial for running a successful business, and managing multiple online storefronts means customer information is scattered across several platforms. Multichannel retail software collects this customer data and consolidates it in one place so businesses can use it to tailor both their overall and individual marketing strategies for each channel. This consolidated customer data makes it easy to provide a positive customer experience if customers switch channels at any point.

    Order fulfillment — A business running multiple online storefronts may only have one warehouse or fulfillment center, so maintaining an accurate inventory of available products may be difficult if customers can place orders from a variety of channels. Multichannel retail software lets businesses manage order fulfillment and payment from one place; this way, customer orders are easier to fulfill and inventory records are maintained for the entire business rather than each individual channel. In some cases, ordering can be automated to reduce the manual work required from employees around creating orders and updating inventory.

    Who Uses Multichannel Retail Software?

    E-commerce business owners — Anyone running an online store can benefit from multichannel retail software, but only if they utilize multiple online channels.

    Marketers — Marketers can use the customer data collected by multichannel retail software to improve marketing campaigns and see what products are selling the best and which could benefit from a marketing campaign.

    Multichannel Retail Software Features

    Product information management — Maintaining consistent product information across channels is an ongoing challenge for businesses, multichannel retail software often provides users the ability to update these descriptions and other product information in one central location. This ensures customers receive consistent information no matter what channel they use.

    Order fulfillment — Many multichannel retail platforms centralize order fulfillment to make record keeping easy and consistent. This also makes it easier to track orders and handle any customer issues that may arise, since data is housed in one place.

    Reports & analytics — If a business uses a variety of channels, each channel will have different useful sales and customer data. Multichannel retail software provides users with the ability to import this data so it can be analyzed in one place, providing useful information about the performance of the business as a whole.

    Inventory management — Most businesses have one inventory that powers all e-commerce channels. By consolidating order information from all channels in one place, businesses can accurately manage their inventory. This means each channel has accurate inventory information at any given moment so customers can’t accidentally purchase an out of stock or unavailable item.

    Payment processing — Multichannel retail software can house payment processing to streamline payments for both businesses and customers. Housing payment data in one place makes accounting much easier and eliminates the need to monitor multiple processors for different channels.

    Customer data consolidation — Customer data is invaluable for any business, and multichannel retail software can consolidate this data in one place so it’s easy to access and utilize. Since customers come from many channels, this data would usually be spread out across these channels, making it difficult to draw comparisons and create customer profiles. This helps customers if they use multiple channels and have an issue. The business can easily search for their data to rectify the issue.