SurveySparrow is an AI-powered Customer Experience platform that goes further — bringing feedback from surveys, reviews, support conversations, calls, and social media into one place, and turning it into insights your team can act on the same day.
Instead of managing a feedback program, you build a continuous system that improves customer satisfaction, retention, and growth.
Try it free for 14 days. No credit card required.
What Running CX on SurveySparrow Actually Looks Like:
You want to run a survey — but not the kind that feels like a survey. With Conversational Surveys, it feels like a chat. Customers don't fill in a form; they have a conversation, and that changes everything. Response rates go up by 40%, and the answers actually mean something.
But a good question only gets you so far. So Echo AI steps in mid-conversation, automatically asking the follow-ups your team would have asked anyway. The score comes with the story behind it.
Now you've got responses — hundreds of them, maybe thousands. CogniVue reads every single one. Sentiment, themes, and trends all surfaced automatically, before anyone on your team opens a dashboard. No spreadsheets. No manual tagging. No waiting.
And you didn't have to spend days building the survey in the first place. The AI Survey Builder suggested the questions, the logic, and the flow based on what you were trying to find out. Auto-Translate made sure it ran in every language your customers speak, across every channel they use — surveys, reviews, social, support, calls. All of it lands in one place through Omnichannel Feedback Collection.
Your NPS, CSAT, and CES dashboards now reflect the full picture. Leadership sees what's happening in real time. And when something needs action, Workflow Automation makes sure it gets it — triggering follow-ups, notifying the right teams, and pushing data directly into Salesforce, HubSpot, Slack, Jira, and 95+ other tools without anyone having to move a thing manually.
For teams in the field, there are Offline Surveys. For research that needs a human face, Video Surveys. For regulated industries, HIPAA Compliance. And for companies that want the entire experience to feel theirs unmistakably, Add Your Own Brand keeps your brand front and centre across every survey, every communication, and every customer touchpoint.
That's the full loop. From the first question to the last action handled.
Average Rating: 4.4/5.0
Total Reviews: 2,026
How Do G2 Users Rate SurveySparrow?
-
Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.4/10)
-
Thematic Analysis: 8.0/10 (Category avg: 8.7/10)
-
Custom Reports and Dashboards: 8.3/10 (Category avg: 8.6/10)
-
Customer Service Channels: 8.4/10 (Category avg: 8.8/10)
Who Is the Company Behind SurveySparrow?
-
Seller: SurveySparrow Inc.
-
Company Website:
-
Year Founded: 2017
-
HQ Location: Palo Alto, California
-
Twitter: @surveysparrow
904 Twitter followers
-
LinkedIn® Page: www.linkedin.com
412 employees on LinkedIn®
Who Uses This Product?
-
Who Uses This: Founder, CEO
-
Top Industries: Information Technology and Services, Computer Software
-
Company Size: 68% Small, 25% Medium
What Do G2 Reviewers Say About SurveySparrow?
AI-generated summary from verified user reviews
Pros
- Users love the intuitive and engaging interface of SurveySparrow, making survey creation quick and seamless.
- Users find SurveySparrow very helpful, enhancing engagement and making customer outreach easier with its advanced features.
- Users appreciate the clean and engaging user interface of SurveySparrow, which enhances survey creation and response rates.
- Users love the conversational interface of SurveySparrow, enhancing engagement and making feedback collection seamless and intuitive.
- Users appreciate the intuitive design of SurveySparrow, enhancing engagement and making survey creation effortless.
Cons
- Users find the reporting options limited, making quick analysis and export cumbersome for their regular survey needs.
- Users find difficult reporting a challenge, citing limited options and inconvenient export features for daily use.
- Users find limited customization options in SurveySparrow, requiring advanced skills for deeper modifications and reporting enhancements.
- Users find the limited reporting capabilities of SurveySparrow an obstacle for in-depth analysis and comparison.
- Users find the product expensive due to necessary upgrades for advanced features and Enterprise plan requirements.
What Are G2 Users Discussing About SurveySparrow?
