The ability to move between patient feedback and Google reviews

I like the reporting and how easy it is to upload contacts. The survey templates are easy to set up, and the overview dashboard gives me a snapshot of how we’re doing by office, timeframe, or department. The quick, easy filters help me find the data I need quickly. AskNicely lets me know when a project is going south before a customer gets really upset, so I can reach out and accommodate their needs, correct mistakes, and help mitigate negative external reviews. After I rebuilt the workflows and surveys, the whole survey process worked seamlessly. I use a Zapier form so our project managers in the field can submit customer information and trigger a survey email within about five minutes. I found setup very easy and easier than I expected, even though setting up workflows and templates seemed somewhat daunting at first. I can also use Claude MCPs/API keys to communicate with AskNicely and automatically update my weekly NPS spreadsheet, which saves a lot of time.

The customer support is top notch. The tool has amazing features but that's worthless if you can't use them. Their support makes sure we get the best out of the tool.