G2

Nilesh P.

Associate Manager Pre-Sales

Mid-Market (51-1000 emp.)

10/25/2026

"Effortless Omnisend Automation That Boosts Shopify Revenue"

4/5

What do you like best about Omnisend?

What I love most about Omnisend is how effortlessly it drives online store revenue without forcing me to waste hours on complex setups. Its deep integration with platforms like Shopify lets me pull products, prices, and promo codes directly into emails with just a few clicks, while pre-built workflows for abandoned carts and post-purchase follow-ups run seamlessly in the background. By combining SMS, push notifications, and email into single automated sequences based on real purchase behavior, it gives me enterprise-grade targeting and multichannel reach that boosts customer retention and sales without the high costs or steep learning curve of tools like Klaviyo. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

What frustrates me most about Omnisend is where it hits its feature ceiling as a business scales. While it’s great for getting store workflows up fast, the template builder can feel restrictive if you want deep, custom brand formatting without touching code. The reporting and analytics, while fine for standard revenue metrics, lack the granular custom reporting, deep data slicing, and advanced customer lifetime value (LTV) insights you get with platforms like Klaviyo. Additionally, basic features like web push notifications can feel overly simplistic, and the price jumps quite sharply as your contact list grows—making it harder to justify once you start needing more advanced features or complex custom integrations. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

What solves our biggest operational headaches with Omnisend is how it eliminates disconnected customer data, manual marketing churn, and fragmented communication channels. Before using it, driving repeat e-commerce sales meant juggling separate platforms for email, SMS, and popups while manually building product campaigns from scratch—causing high cart abandonment and lost revenue opportunities. Omnisend solves this by plugging directly into our store to automate the entire buyer journey—from recovering abandoned carts to delivering personalized post-purchase recommendations—across email, SMS, and push notifications in a single workflow. The real benefit for us is effortless revenue growth and time saved: we capture higher conversion rates, boost customer lifetime value, and keep our audience engaged on autopilot without needing a dedicated marketing team or managing expensive, overly complex software. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Automating the full buyer journey across email, SMS, and push without the complexity or cost of heavier tools is exactly what Omnisend is built for, and it's genuinely great to hear it's translating into real retention and revenue gains. The Klaviyo comparison is fair - we're designed to give growing stores powerful multichannel automation without the steep learning curve or overhead. Your points on reporting depth, template flexibility, and pricing at scale are all noted and taken seriously. Feedback this detailed and honest is exactly what helps us keep moving in the right direction.