Wingify (by VWO AB Tasty)
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At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, merchandising, and the market’s only emotions-based segmentation solution.
VWO Insights combines session recordings, heatmaps, on-page surveys, and more to diagnose problem areas in your visitors’ experiences. So you can fix what's broken. And make the good stuff even better.
VWO Feature Experimentation is an all-in-one platform to optimize your product experience. It allows you to progressively rollout, test, personalize, monitor, and analyze new features within a single platform.
VWO Personalize enables you to craft and deliver customized experiences without dependence on development teams. Visitors to your digital properties expect and deserve experiences that are optimized and personalized for them. VWO Personalize easily lets you deliver thousands of such unique journeys to the right audience, at the right place, and at the right time. Personalization starts with data. Use data from anywhere to understand every website visitor. Enrich it further with third-party data via integrations to unify customer profiles. Use this data to target high-impact user segments to deliver tailored experiences. Trigger the experience at multiple points in the user's buying journey to nudge them ahead with context. Gauge the experience continuously to refine your personalization strategy.
Wingify (by VWO AB Tasty) Reviews
Suraj S.
Senior Product ManagerInformation Technology and ServicesSmall-Business (50 or fewer emp.)Easy-to-Use Testing Tool with Time-Saving AI Integration
Reshma S.
Senior MarTech Consultant & CRM ManagerMid-Market (51-1000 emp.)very useful tool for team to do A/B tests.
Nicole L.
Small-Business (50 or fewer emp.)Easy-to-Use Visual Analytics with Effortless Setup
About
What is Wingify (by VWO AB Tasty)?
AB Tasty and VWO have merged to become Wingify. AB Tasty and VWO bring together two pioneers in experimentation and digital experience optimization to create a global category leader. Serving more than 4,000 customers worldwide, the platform helps organizations optimize digital journeys through experimentation, feature management, AI-driven personalization, and behavioral insights. Trusted by leading brands such as Samsonite, USA Today, Sephora, Forbes, Amway, Hilton, and Air Europa, the combined company enables teams to experiment faster, deliver better digital experiences, and drive measurable growth.