# Best Enterprise E-Commerce Analytics Software

  *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)*

   Products classified in the overall E-Commerce Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business E-Commerce Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business E-Commerce Analytics category.

In addition to qualifying for inclusion in the E-Commerce Analytics Software category, to qualify for inclusion in the Enterprise Business E-Commerce Analytics Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.




  
## How Many E-Commerce Analytics Software Products Does G2 Track?
**Total Products under this Category:** 292

### Category Stats (Jun 2026)
- **Average Rating**: 4.57/5 The average rating of products in this category, based on all submitted ratings
- **New Reviews This Quarter**: 115
- **Buyer Segments**: Small-Business 47% │ Mid-Market 30% │ Enterprise 23% Represents the distribution of reviewers across all products in this category.
- **Top Trending Product**: Prefixbox (+0.333) - Among all products in this category, Prefixbox recorded the largest rating increase compared to last month
*Last updated: June 01, 2026*

  
## How Does G2 Rank E-Commerce Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 13,200+ Authentic Reviews
- 292+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
  
---

**Sponsored**

### Reaktion

Reaktion.com is a profit-first tracking and analytics platform built for ecommerce brands and agencies that have outgrown ROAS. Most ad platforms optimize for the data they can see. The problem is that revenue is not profit, and pixels often miss the full picture. Product costs, shipping, VAT, payment fees, discounts, refunds, repeat purchases, and new customer revenue all change whether a campaign is actually making money. Reaktion brings that commercial reality into the places where ecommerce teams already optimize, report, and make budget decisions. With Reaktion, teams can connect ecommerce, marketing, automation, organic, and affiliate data in one near real-time platform. Reaktion uses server-side tracking and first-party order data to give brands a clearer view of performance across Google Ads, Meta, TikTok, GA4, Klaviyo, Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, and more. Instead of only looking at ROAS, teams can track the metrics that decide whether growth is healthy: profit, POAS, MER, new customer revenue, true CAC, refunds, on-sale revenue, product margin, customer lifetime value, attribution, and SKU-level performance. Reaktion also helps send stronger signals back to marketing platforms, so algorithms can optimize using the data that actually matters. For ecommerce teams, Reaktion acts as a profit command center. See which campaigns, channels, creatives, products, and markets are driving profitable growth. Spot where impressive revenue is quietly turning into weak margin. Understand how returns, discounts, acquisition costs, and product economics affect performance before budget is wasted. For agencies, Reaktion makes client reporting sharper and less spreadsheet-dependent. Agencies can manage multiple stores and clients from one overview, build custom reports, show profit-based performance, and give clients a clearer answer to the question that matters most: did this marketing actually make money? Key capabilities include server-side tracking, real-time dashboards, custom report building, marketing attribution, customer lifetime value analysis, profit optimization, KPI and target tracking, multi-store overview, Creative Cockpit, product analytics, mobile app access, and agency reporting. Reaktion is designed for teams that want to scale with financial clarity, not vanity metrics. Because ROAS can look great while profit leaves through the back door.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1649&secure%5Bdisplayable_resource_id%5D=1649&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1649&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1399099&secure%5Bresource_id%5D=1649&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fe-commerce-analytics%3Fpage%3D2&secure%5Btoken%5D=d6d3c2b6a31d683a8f352fd4badbcc08fc9c972a5ce4beda470943456b22c639&secure%5Burl%5D=https%3A%2F%2Freaktion.com%2F&secure%5Burl_type%5D=custom_url)

---

  ## What Are the Top-Rated E-Commerce Analytics Software Products in 2026?
### 1. [Glassbox](https://www.g2.com/products/glassbox/reviews)
  Glassbox is a customer intelligence and digital experience analytics platform designed to help enterprises understand, optimize, and enhance the customer experience and digital accessibility of their digital channels. One of the standout features of Glassbox is its capability to securely capture 100% of user sessions across both web and mobile applications. This end-to-end visibility allows teams to analyze every step of the customer journey, effectively pinpointing friction points and enabling real-time action. By utilizing advanced artificial intelligence, Glassbox captures and analyzes data from every online interaction, providing businesses with a comprehensive view of customer behavior and preferences. This wealth of data empowers organizations to act swiftly, transforming raw data into actionable insights that improve both the customer experience and the conversion rate. Large global enterprises in sectors such as finance, insurance, and healthcare, Glassbox serves as a vital tool for uncovering the root causes of customer challenges. It assists organizations in remediating customer experience issues and creating digital journeys that are inclusive, seamless, and engaging. The platform’s AI-powered insights not only enhance accessibility monitoring but also incorporate fraud prevention capabilities, giving organizations the agility to respond to issues within minutes and adapt to the evolving needs of their customers. Glassbox has been recognized by G2 as a leader in customer intelligence solutions and product analytics, reflecting its effectiveness in delivering the clarity and confidence that enterprises require. By providing a robust framework for creating compliant, accessible, and impactful digital experiences, Glassbox stands out in its category, offering unique selling points that cater to the diverse needs of its users. With its focus on data-driven decision-making and customer-centric strategies, Glassbox is positioned as a crucial ally for organizations aiming to thrive in the digital landscape.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 788
**How Do G2 Users Rate Glassbox?**

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.2/10)
- **Reports:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 10.0/10 (Category avg: 8.3/10)
- **Web Analytics:** 10.0/10 (Category avg: 8.7/10)

**Who Is the Company Behind Glassbox?**

- **Seller:** [Glassbox](https://www.g2.com/sellers/glassbox)
- **Company Website:** https://www.glassbox.com/
- **Year Founded:** 2010
- **HQ Location:** London
- **Twitter:** @GlassboxDigital (1,805 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10491772/ (273 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Digital Analyst, Product Owner
  - **Top Industries:** Financial Services, Insurance
  - **Company Size:** 77% Enterprise, 18% Mid-Market


#### What Are Glassbox's Pros and Cons?

**Pros:**

- Ease of Use (210 reviews)
- Session Replay (190 reviews)
- Insights (174 reviews)
- Helpful (132 reviews)
- Customer Understanding (122 reviews)

**Cons:**

- Session Issues (70 reviews)
- Not Intuitive (65 reviews)
- Session Management (62 reviews)
- Learning Curve (61 reviews)
- Missing Features (54 reviews)

### 2. [Fullstory](https://www.g2.com/products/fullstory/reviews)
  Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates. From proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data with agentic AI provides deeper and more immediately actionable insights beyond conventional web and product analytics. While other tools require extensive manual tagging that can lead to missed insights, Fullstory automatically collects, structures, and enriches the full spectrum of behavioral data from digital activities. Diagnostics on what users play and pause, what they copy and paste, where they zoom in & out, what apps are in use, then translates those behaviors into actions, insights, and recommendations, all aiding to improve customer and employee journeys. Agentic AI proactively highlights issues and provides recommendations to eliminate gaps in the digital experience, driving improved business outcomes. With a deeper understanding of customer and employee journeys, Fullstory provides the context needed to improve digital experiences, accelerate decision-making, and create human-centered experiences that drive revenue and reduce spend, faster.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1,030
**How Do G2 Users Rate Fullstory?**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.2/10)
- **Reports:** 7.8/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 7.5/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.4/10 (Category avg: 8.7/10)

**Who Is the Company Behind Fullstory?**

- **Seller:** [Fullstory](https://www.g2.com/sellers/fullstory)
- **Company Website:** https://www.fullstory.com
- **Year Founded:** 2014
- **HQ Location:** Atlanta, GA
- **Twitter:** @fullstory (4,890 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3654338/ (567 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Product Manager, Senior Product Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 44% Mid-Market, 38% Small-Business


#### What Are Fullstory's Pros and Cons?

**Pros:**

- Ease of Use (55 reviews)
- Insights (51 reviews)
- Customer Support (45 reviews)
- Helpful (38 reviews)
- Data Analytics (36 reviews)

**Cons:**

- Learning Curve (25 reviews)
- Limitations (24 reviews)
- Missing Features (16 reviews)
- Difficulty (14 reviews)
- Limited Features (14 reviews)

### 3. [Stackline](https://www.g2.com/products/stackline/reviews)
  On a mission to fuel the future of commerce by bringing brands and customers closer together, Stackline is the first full-funnel connected commerce platform for the world’s most innovative brands. Stackline's proprietary neural networks and deep learning systems surface and visualize transformational omnichannel insights, power market-leading advertising performance, and activate every step of the shopper journey. Brand leaders, product innovators, and performance marketers trust Stackline to power profitable growth in an increasingly complex retail ecosystem. Founded in 2014 in Seattle, Stackline employs over 250 connected commerce professionals creating value for 7,000 global brands. 


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 245
**How Do G2 Users Rate Stackline?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.2/10)
- **Reports:** 8.6/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 7.5/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.1/10 (Category avg: 8.7/10)

**Who Is the Company Behind Stackline?**

- **Seller:** [Stackline](https://www.g2.com/sellers/stackline)
- **Year Founded:** 2014
- **HQ Location:** Seattle, US
- **Twitter:** @StacklineHQ (1,884 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/stackline/ (257 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Consumer Goods, Consumer Electronics
  - **Company Size:** 47% Mid-Market, 36% Enterprise


#### What Are Stackline's Pros and Cons?

**Pros:**

- Data Analysis (38 reviews)
- Insights (38 reviews)
- Ease of Use (32 reviews)
- Customer Support (20 reviews)
- Features (19 reviews)

**Cons:**

- Data Inaccuracy (19 reviews)
- Data Delays (10 reviews)
- Slow Performance (10 reviews)
- Poor Categorization (9 reviews)
- Slow Loading (9 reviews)

### 4. [Similarweb Retail Intelligence](https://www.g2.com/products/similarweb-retail-intelligence/reviews)
  The Premier Solution for Marketplace Intelligence! With Shopper Intelligence, you can track consumer demand with unparalleled granularity, boost product visibility, and optimize your products for high traffic on Amazon. Convert these data points into insights, and furthermore convert the insights into actionable strategies that increase your market share and overall sales.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 17
**How Do G2 Users Rate Similarweb Retail Intelligence?**

- **Reports:** 9.6/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 6.7/10 (Category avg: 8.3/10)
- **Web Analytics:** 10.0/10 (Category avg: 8.7/10)

**Who Is the Company Behind Similarweb Retail Intelligence?**

- **Seller:** [Similarweb](https://www.g2.com/sellers/similarweb)
- **Year Founded:** 2007
- **HQ Location:** New York
- **Twitter:** @Similarweb (62,538 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/429838/ (1,284 employees on LinkedIn®)
- **Ownership:** NYSE: SMWB

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 56% Enterprise, 33% Mid-Market


### 5. [Yottaa](https://www.g2.com/products/yottaa/reviews)
  Yottaa is an all-in-one site speed and performance solution that enables eCommerce brands and retailers to improve digital storefront speed, reliability, and shopper experience. Headquartered in Boston and trusted by more than 1,500 brands including Bombas, Brooklinen, Pet Supermarket, Tarte, and YETI, Yottaa combines consulting, managed services, and performance software to optimize performance across the full stack—site code, third-party applications, infrastructure, and security. By doing so, Yottaa gives digital teams the visibility, tools, and expert support needed to consistently turn site speed into a driver of revenue growth. Key capabilities include: • End-to-End Speed Optimization: Tackle what’s slowing your site down – from your site’s own code to third-party apps, CDN, and security – so you can deliver faster, smoother shopper experiences with one trusted partner. • Comprehensive Analytics: Monitor speed and shopper behavior with real user monitoring (RUM), synthetic tests, Core Web Vitals, GA4, Lighthouse, and third-party audits to pinpoint issues and prioritize fixes that lift revenue. • Performance Expertise, Built In: Gain hands-on guidance from specialists who know site speed inside and out – whether you’re working directly with performance consultants to uncover and act on opportunities, supported by a technical account manager through fully managed services, or partnering with a customer success manager on our performance software. • Designed for eCommerce: Accelerate the high-impact pages and shopper journeys with solutions built for the speed, complexity, and traffic patterns of modern retail so you convert more browsers into buyers. • Cost Efficiency & ROI: Make speed your multiplier – reducing operational overhead and maximizing the return on the campaigns, technology, and teams you’ve already invested in. Yottaa’s three offerings provide provide flexibility for digital teams that want strategic guidance, done-for-you delivery, or hands-on control, including: • Web Performance Services (WPS): Fully managed CDN, security, and optimization with Fastly Edge Cloud Platform, HUMAN Sightline Cyberfraud Defense, and Yottaa Web Performance Cloud. • SpeedSense Performance Consulting (SPC): Strategic consulting engagements that include expert-led site audits and hands-on, fractional performance support. • Web Performance Cloud (WPC): Real-time monitoring and optimization, featuring unsampled real user monitoring (RUM) with Safari data and patented Application Sequencing to control third-party execution. By unifying software, services, and expertise into one solution, Yottaa enables eCommerce brands and retailers to consistently deliver faster, more reliable storefronts. The result is reduced bounce rates, improved conversion rates, and greater return on the campaigns, technology, and teams already in place.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 53
**How Do G2 Users Rate Yottaa?**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.2/10)
- **Reports:** 9.8/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 10.0/10 (Category avg: 8.3/10)
- **Web Analytics:** 9.7/10 (Category avg: 8.7/10)

**Who Is the Company Behind Yottaa?**

- **Seller:** [Yottaa](https://www.g2.com/sellers/yottaa)
- **Company Website:** https://www.yottaa.com
- **Year Founded:** 2009
- **HQ Location:** Boston, MA
- **Twitter:** @yottaa (3,127 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/yottaa (73 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Apparel & Fashion, Retail
  - **Company Size:** 42% Enterprise, 33% Mid-Market


#### What Are Yottaa's Pros and Cons?

**Pros:**

- Ease of Use (11 reviews)
- Customer Support (10 reviews)
- Fast Loading (10 reviews)
- Performance Improvement (10 reviews)
- Performance (9 reviews)

**Cons:**

- Expensive (6 reviews)
- Dashboard Usability (4 reviews)
- Learning Difficulty (3 reviews)
- Not User-Friendly (2 reviews)
- Poor Documentation (2 reviews)

### 6. [Mouseflow](https://www.g2.com/products/mouseflow/reviews)
  Mouseflow: Affordable Behavioral Analytics for UX Friction & CRO Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user behavior. We empower businesses with data-driven behavioral analytics, helping brands like eCommerce, SaaS, and enterprise brands understand why visitors are struggling, turning complex data into actionable insights that drive revenue and growth. Since essential tools like heatmaps and friction detection come out-of-the-box, you don't need an engineering degree to get quick value. How Mouseflow Helps You Optimize Faster: We’re here to toughen up your website – and your bottom line. • Automated UX Friction Detection Detect and fix conversion killers automatically with +7 friction events and our Friction Score—focus on changes that truly matter. • Affordable User Journey Mapping Analyze effortlessly how users move from, to, and between any page. Stop struggling to track user paths; we help you give them a shortcut to checkout. • Session Replays that Listen Watch user journeys unfold with session replays to see the truth behind clicks and turn data into powerful solutions. • Heatmaps Built for Scale Get 7 types of heatmaps, generated automatically for every page. This visibility is provided right out-of-the-box. • Conversion Funnels, Forms, & Analytics Pinpoint exact drop-off points using funnels and form analytics to increase conversions. • Real-Time Feedback Campaigns Understand visitor intent by asking the right questions at the right time. • Advanced Filtering, Segmentation, and Customization Advanced filtering and segmentation is available in every plan, supporting your experimentation roadmaps with the precision you need. Mouseflow is trusted by 210,000+ teams to analyze millions of visitor sessions, unlocking the fastest path to growth. We believe in making analytics approachable and fun, packed with “aha” moments. Are you ready to reveal the truth behind your user experience?


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 688
**How Do G2 Users Rate Mouseflow?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.2/10)
- **Reports:** 8.3/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 7.8/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.3/10 (Category avg: 8.7/10)

**Who Is the Company Behind Mouseflow?**

- **Seller:** [Mouseflow](https://www.g2.com/sellers/mouseflow)
- **Company Website:** https://mouseflow.com
- **Year Founded:** 2010
- **HQ Location:** Copenhagen, Denmark
- **Twitter:** @mouseflow (1,738 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2858513/ (59 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CEO, Owner
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 68% Small-Business, 23% Mid-Market


#### What Are Mouseflow's Pros and Cons?

**Pros:**

- Ease of Use (24 reviews)
- Insights (21 reviews)
- Heatmaps (15 reviews)
- Easy Setup (14 reviews)
- Session Replay (14 reviews)

**Cons:**

- Missing Features (10 reviews)
- Data Inaccuracy (7 reviews)
- Filtering Issues (7 reviews)
- Lack of Information (7 reviews)
- Expensive (6 reviews)

### 7. [Dataweave](https://www.g2.com/products/dataweave/reviews)
  DataWeave is a SaaS-based digital commerce enablement platform providing digital shelf analytics and dynamic pricing solutions for global consumer brands and retailers. The company’s digital commerce enablement and channel optimization platform enables global consumer brands and retailers to accelerate sales growth, expand market share and compete profitably at scale. With more and more digital channels launching, DataWeave’s customers leverage the company's proprietary technology to gain superior performance measurement capabilities across each of their online channels that in turn help them in making smarter and faster decisions. The unique capabilities delivered through DataWeave’s platform provide customers with the right KPIs – including price competitiveness, content quality and benchmarking, product availability, promotion performance, search & media share of voice, rating and review analysis – on a real-time basis, driving increased sales and market share while empowering clients to compete profitably. The platform is language-agnostic which is critical in facilitating DataWeave to serve global accounts.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 78
**How Do G2 Users Rate Dataweave?**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.2/10)
- **Reports:** 7.7/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 7.4/10 (Category avg: 8.3/10)
- **Web Analytics:** 7.3/10 (Category avg: 8.7/10)

**Who Is the Company Behind Dataweave?**

- **Seller:** [DataWeave](https://www.g2.com/sellers/dataweave)
- **Year Founded:** 2011
- **HQ Location:** Bangalore
- **Twitter:** @dataweavein (1,031 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2256618/ (234 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Retail, Consumer Goods
  - **Company Size:** 49% Enterprise, 35% Mid-Market


#### What Are Dataweave's Pros and Cons?

**Pros:**

- Customer Support (3 reviews)
- Ease of Use (2 reviews)
- Features Variety (2 reviews)
- Communication (1 reviews)
- Competitive Analysis (1 reviews)

**Cons:**

- Filtering Issues (1 reviews)
- Inadequate Tracking (1 reviews)
- Tracking Issues (1 reviews)

### 8. [Bluecore](https://www.g2.com/products/bluecore/reviews)
  Bluecore is a retail marketing platform that helps marketers turn data into revenue-generating campaigns, in minutes. With data built directly into campaign workflows alongside point-and-click predictive models, retail marketers can leave manual processes in the rearview and trigger any communication and automate the who, what, when, where of every email, mobile, site, and paid media message for each individual shopper. More than 400 brands trust Bluecore to rapidly increase customer retention and drive predictable revenue, including Express, Bass Pro Shops, Lenovo, Steve Madden, Alo Yoga, and Lulu & Georgia.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 91
**How Do G2 Users Rate Bluecore?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.2/10)
- **Reports:** 8.3/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.1/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.5/10 (Category avg: 8.7/10)

**Who Is the Company Behind Bluecore?**

- **Seller:** [Bluecore](https://www.g2.com/sellers/bluecore)
- **Year Founded:** 2013
- **HQ Location:** New York, NY
- **Twitter:** @Bluecore (3,913 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3119015/ (344 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 48% Mid-Market, 28% Enterprise


#### What Are Bluecore's Pros and Cons?

**Pros:**

- Ease of Use (14 reviews)
- Helpful (12 reviews)
- Customer Support (11 reviews)
- Automation (9 reviews)
- Email Marketing (9 reviews)

**Cons:**

- Campaign Issues (6 reviews)
- Learning Curve (6 reviews)
- Missing Features (6 reviews)
- Difficult Learning (5 reviews)
- Email Management (5 reviews)

### 9. [Shoppable Where to Buy](https://www.g2.com/products/shoppable-where-to-buy/reviews)
  They say you have to crawl before you can walk. But with PriceSpider’s proprietary crawl tech, brands sprint toward higher revenue and profit margins by gaining access to every data point they need. The driving purpose of every component of PriceSpider’s Brand Commerce Platform is to help brands big and small build long-lasting relationships with shoppers across the globe by enriching the consumer journey. PriceSpider’s Where To Buy solution allows brands to provide consumers with store location, real-time pricing, stock availability, ratings & reviews, and product bundling for online and local retailers. It allows brands to leverage full-cart visibility, receipt-level data, widgets, and campaign performance to measure marketing ROI and optimize their customer experience. The soul of this technology lies in its powerful data and insights. It empowers brands to present their products at the moment of desire, across all possible digital touchpoints to close sales without friction. Shoppers get a 360 experience at every possible touchpoint; brands get to take back control of the customer journey and drive more sales with global reach and local precision.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 37
**How Do G2 Users Rate Shoppable Where to Buy?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10)
- **Reports:** 8.0/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.0/10 (Category avg: 8.3/10)
- **Web Analytics:** 7.2/10 (Category avg: 8.7/10)

**Who Is the Company Behind Shoppable Where to Buy?**

- **Seller:** [Wayvia](https://www.g2.com/sellers/wayvia)
- **Company Website:** https://wayvia.com/
- **Year Founded:** 2004
- **HQ Location:** Irvine, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/wayvia/ (220 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Consumer Goods
  - **Company Size:** 59% Enterprise, 30% Mid-Market


#### What Are Shoppable Where to Buy's Pros and Cons?

**Pros:**

- Comprehensive (1 reviews)
- Features (1 reviews)
- Powerful Capabilities (1 reviews)
- Product Development (1 reviews)


### 10. [Mixpanel](https://www.g2.com/products/mixpanel/reviews)
  Mixpanel is the decision analytics platform built for fast-moving teams. By combining intuitive self-serve reporting, enterprise-ready scale, and seamless integrations with your data stack, Mixpanel helps product, marketing, and growth teams align faster, uncover what matters, and take confident action. With innovations like AI Copilot, Metric Trees, and Mixpanel Mirror, teams get clarity without complexity—no SQL or re-tagging required. Unlike legacy BI tools or bundled platforms, Mixpanel delivers a powerful, flexible system of insight that works with your stack, not against it. Trusted by companies like Uber, McDonald’s, Zola, and Ro, Mixpanel powers decisions across acquisition, engagement, retention, and monetization. Whether you're growing a startup or scaling an enterprise, Mixpanel helps you turn data into impact—fast.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1,322
**How Do G2 Users Rate Mixpanel?**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10)
- **Reports:** 9.3/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.8/10 (Category avg: 8.3/10)
- **Web Analytics:** 9.0/10 (Category avg: 8.7/10)

**Who Is the Company Behind Mixpanel?**

- **Seller:** [Mixpanel](https://www.g2.com/sellers/mixpanel)
- **Company Website:** https://mixpanel.com/
- **Year Founded:** 2009
- **HQ Location:** San Francisco, CA
- **Twitter:** @mixpanel (23,192 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/423483/ (651 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Product Manager, Software Engineer
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 52% Small-Business, 37% Mid-Market


#### What Are Mixpanel's Pros and Cons?

**Pros:**

- Ease of Use (97 reviews)
- Insights (81 reviews)
- Analytics (60 reviews)
- Intuitive (41 reviews)
- Reporting (39 reviews)

**Cons:**

- Steep Learning Curve (37 reviews)
- Learning Curve (35 reviews)
- Event Management (23 reviews)
- Expensive (22 reviews)
- Data Management Issues (19 reviews)

### 11. [Heap](https://www.g2.com/products/heap/reviews)
  Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight. - Improve customer experience: Pinpoint exactly where users are struggling and quickly make improvements to the customer experience, ensuring an intuitive, enjoyable user experience. - Speed time-to-market and optimize the impact of product and business teams: Rather than relying purely on gut instinct, leverage digital engagement data to test hypotheses and answer questions as they arise. With data-driven insights, confidently bring new features & experiences to market. - Build increasingly valuable features and experiences: Leverage data to build consensus on engineering investments that can be clearly tied to business outcomes. -Understand the full user journey: With native session replay, a complete data foundation, and automated data science, only Heap can surface the insights teams need to win. Over 8,000 businesses use Heap to drive business impact by delivering better experiences and better products. Customers include companies in B2B SaaS, eCommerce, and Financial Services such as Twilio, Logitech, Snapfish, Eventbrite, Esurance, Northwestern Mutual, and e\*Trade.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 1,074
**How Do G2 Users Rate Heap?**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10)
- **Reports:** 8.6/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.2/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.6/10 (Category avg: 8.7/10)

**Who Is the Company Behind Heap?**

- **Seller:** [Contentsquare](https://www.g2.com/sellers/contentsquare)
- **Year Founded:** 2012
- **HQ Location:** Paris
- **Twitter:** @Contentsquare (6,557 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2566485/ (1,723 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Product Manager, Software Engineer
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 54% Mid-Market, 35% Small-Business


#### What Are Heap's Pros and Cons?

**Pros:**

- Ease of Use (7 reviews)
- Insights (5 reviews)
- Automation (4 reviews)
- Efficiency (4 reviews)
- Intuitive (4 reviews)

**Cons:**

- Data Inaccuracy (4 reviews)
- Data Management Issues (3 reviews)
- Slow Performance (3 reviews)
- Complex Features (2 reviews)
- Data Management (2 reviews)

### 12. [OWOX](https://www.g2.com/products/owox/reviews)
  OWOX Data Marts is a Free Forever Self-Service Analytics Platform that brings live, trusted data to spreadsheets and dashboards of decision-makers. Ask in plain English or click to build – your trusted reports update in real time with no analyst in the loop. With OWOX Data Marts, companies grow revenue as fast as they collect new data by enabling self-service reporting for everyone. Trusted by 165,000+ users in data teams, but also in marketing, finance, and product teams: from fast-scaling startups to global enterprises, OWOX products powers decisions across every department with data people actually trust. ‍ Self-hosted and Cloud Deployment are available to suit any data stack. Imagine a world where exploring data is as easy as driving a car, without the limitations of public transport (traditional BI dashboards) or the cost of a private driver (data analysts). That's exactly what we assure you!


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 290
**How Do G2 Users Rate OWOX?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10)
- **Reports:** 9.7/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 9.7/10 (Category avg: 8.3/10)
- **Web Analytics:** 9.8/10 (Category avg: 8.7/10)

**Who Is the Company Behind OWOX?**

- **Seller:** [OWOX](https://www.g2.com/sellers/owox)
- **Year Founded:** 2002
- **HQ Location:** WALNUT, California
- **Twitter:** @owox (436 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1721152/ (67 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Chief Marketing Officer, CEO
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 48% Small-Business, 43% Mid-Market


#### What Are OWOX's Pros and Cons?

**Pros:**

- Ease of Use (21 reviews)
- Helpful (15 reviews)
- Data Management (14 reviews)
- Customer Support (13 reviews)
- Analytics (7 reviews)

**Cons:**

- Data Management Issues (4 reviews)
- Error Handling (3 reviews)
- Expensive (2 reviews)
- Integration Issues (2 reviews)
- Lack of Information (2 reviews)

### 13. [Profitero+](https://www.g2.com/products/profitero/reviews)
  Profitero+ is the leading digital commerce company, trusted by more than 9,000 brands worldwide. We help brands break down silos and turn data into decisive action through intelligence-driven, end-to-end solutions that unify media, content, operations and strategy. Powered by advanced AI, robust digital shelf analytics across 1,400+ retailers in 70 countries and unmatched expertise from digital commerce specialists in 15 global hubs, our integrated solutions help brands accelerate profitable growth. Learn more at profitero.com.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 26
**How Do G2 Users Rate Profitero+?**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10)
- **Reports:** 8.2/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 6.7/10 (Category avg: 8.3/10)
- **Web Analytics:** 7.2/10 (Category avg: 8.7/10)

**Who Is the Company Behind Profitero+?**

- **Seller:** [Profitero+](https://www.g2.com/sellers/profitero)
- **Year Founded:** 2010
- **HQ Location:** Boston, MA
- **LinkedIn® Page:** https://www.linkedin.com/company/1509232 (439 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Consumer Goods, Food & Beverages
  - **Company Size:** 52% Enterprise, 30% Mid-Market


#### What Are Profitero+'s Pros and Cons?

**Pros:**

- Advertising Optimization (1 reviews)
- Campaign Management (1 reviews)
- Comprehensive (1 reviews)
- Customizability (1 reviews)
- Data Accuracy (1 reviews)

**Cons:**

- Complexity (1 reviews)
- Data Inaccuracy (1 reviews)
- Data Management Issues (1 reviews)
- Difficult Learning (1 reviews)
- Integration Issues (1 reviews)

### 14. [mindsite](https://www.g2.com/products/mindsite/reviews)
  Mindsite is a digital shelf analytics software solution that helps e-commerce teams monitor, analyze, and optimize product performance across online retailers and marketplaces. The platform collects and processes structured and unstructured data from multiple e-commerce channels, enabling brands and retailers to understand how products perform in terms of pricing, visibility, content quality, availability, and customer feedback. Mindsite is designed for e-commerce managers, category managers, digital commerce teams, and retail analysts who need consistent visibility into online execution and competitive positioning. The software aggregates data from hundreds of retailers across multiple countries and presents it through dashboards and analytical tools that support operational and strategic decision-making. By centralizing digital shelf data, users can track performance trends, identify operational gaps, and respond to market changes without relying on manual data collection or fragmented reporting processes. Mindsite is typically used by organizations managing large product catalogs or operating across multiple online sales channels. Common use cases include monitoring competitor activity, improving product listing quality, maintaining pricing consistency, and analyzing customer sentiment to support product and marketing decisions. Key capabilities include: Price and Promotion Monitoring: Tracks product prices, discounts, and buy box ownership across retailers, allowing teams to observe pricing movements and evaluate promotional activity over time. Search and Category Visibility Analysis: Measures product rankings and category positioning to help teams understand discoverability and identify visibility gaps compared to competitors. Content Compliance and Optimization: Evaluates product titles, descriptions, and media assets to ensure consistency, accuracy, and alignment with retailer requirements. Ratings and Reviews Analysis: Aggregates customer feedback from multiple sources and analyzes sentiment to highlight recurring product or experience issues. Availability and Distribution Monitoring: Tracks stock availability and fulfillment status across locations to help reduce stockout risks and maintain consistent product presence online. By combining monitoring, analytics, and reporting within a single platform, Mindsite enables e-commerce teams to maintain oversight of digital shelf performance and make data-informed decisions across pricing, content, and operational execution.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 37
**How Do G2 Users Rate mindsite?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.2/10)
- **Reports:** 9.1/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 9.0/10 (Category avg: 8.3/10)
- **Web Analytics:** 9.1/10 (Category avg: 8.7/10)

**Who Is the Company Behind mindsite?**

- **Seller:** [mindsite](https://www.g2.com/sellers/mindsite)
- **Year Founded:** 2019
- **HQ Location:**  Istanbul, Turkey
- **LinkedIn® Page:** https://www.linkedin.com/company/themindsite/ (58 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Consumer Goods, Food & Beverages
  - **Company Size:** 46% Mid-Market, 32% Enterprise


#### What Are mindsite's Pros and Cons?

**Pros:**

- Ease of Use (20 reviews)
- Customer Support (11 reviews)
- Insights (11 reviews)
- Helpful (9 reviews)
- Efficiency (8 reviews)

**Cons:**

- Limited Customization (3 reviews)
- Lack of Customization (2 reviews)
- Learning Curve (2 reviews)
- Limitations (2 reviews)
- Time-Consuming (2 reviews)

### 15. [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews)
  Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Behavioral analytics, segmentation and email campaign automation all in one place. Deeply understand and uniquely engage each customer from prospect to advocate. Built to help marketers and product teams increase conversions, engagement and retention.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 164
**How Do G2 Users Rate Kissmetrics?**

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.2/10)
- **Reports:** 9.7/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 9.5/10 (Category avg: 8.3/10)
- **Web Analytics:** 9.2/10 (Category avg: 8.7/10)

**Who Is the Company Behind Kissmetrics?**

- **Seller:** [Kissmetrics](https://www.g2.com/sellers/kissmetrics)
- **Year Founded:** 2008
- **HQ Location:** San Francisco, CA
- **Twitter:** @Kissmetrics (204,059 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1541358/ (38 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Computer Software, Internet
  - **Company Size:** 54% Small-Business, 34% Mid-Market


### 16. [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews)
  Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams. As data flows into Woopra, People Profiles reveal a full behavioral history for each user, from their first touch to conversion and beyond. Making every engagement an opportunity to create more personalized experiences and support. Advanced analytics features include non-linear Customer Journeys, Trends and Retention reports powered by consolidated data. Translating numbers into people and opening entirely new views of the who, the what and the how in your data. Finally, Woopra's Triggers empower teams to take real-time action on their data. Automatically personalize page content, trigger a chat message, enrolls segments drip campaigns, update a lead status or customize a promotion with zero latency. Combined with powerful behavioral and demographic data, companies are able to deliver personalized experiences through the right channel, at the right time. With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 197
**How Do G2 Users Rate Appier AIRIS (formerly Woopra)?**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10)
- **Reports:** 9.2/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.9/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.8/10 (Category avg: 8.7/10)

**Who Is the Company Behind Appier AIRIS (formerly Woopra)?**

- **Seller:** [Appier](https://www.g2.com/sellers/appier)
- **Year Founded:** 2012
- **HQ Location:** Taipei, Taiwan
- **Twitter:** @GoAppier (1,230 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/appier/ (864 employees on LinkedIn®)
- **Ownership:** TYO: 4180

**Who Uses This Product?**
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 53% Small-Business, 34% Mid-Market


#### What Are Appier AIRIS (formerly Woopra)'s Pros and Cons?

**Pros:**

- Insights Generation (8 reviews)
- Results (6 reviews)
- Reporting (5 reviews)
- Customer Understanding (3 reviews)
- Data Management (3 reviews)

**Cons:**

- Complexity (2 reviews)
- Difficult Customization (2 reviews)
- Difficult Learning (2 reviews)
- Feature Limitations (2 reviews)
- Integration Issues (2 reviews)


    ## What Is E-Commerce Analytics Software?
  [E-Commerce Software](https://www.g2.com/categories/e-commerce)
  ## What Software Categories Are Similar to E-Commerce Analytics Software?
    - [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)
    - [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)
    - [Retail Intelligence Software](https://www.g2.com/categories/retail-intelligence)

  
---

## How Do You Choose the Right E-Commerce Analytics Software?

### What You Should Know About E-Commerce Analytics Software

### What is E-Commerce Analytics Software?

Most businesses thrive on data. E-commerce businesses especially can benefit from tools capable of analyzing real-time data, as these solutions help e-commerce stores identify exactly which products sell best, who their customers are, and which aspects of their website attract the most attention and have the best conversion rates. By combining aspects of big data analytics and a web analytics tool, business owners can get a complete view of their e-commerce business and how it is performing at a variety of levels.

By integrating with an e-commerce platform, e-commerce analytics software can gather data from marketing campaigns, email campaigns, live chat, and other data sources related to the e-commerce store itself. With these reports, business owners can obtain actionable insights to help them improve their business and invest in the strategies that are working.

Key Benefits of E-Commerce Analytics Software

- Real-time data from a variety of sources related to an e-commerce business
- Insight into customer behavior and demographics
- Website data based on how users interact with the e-commerce store itself
- Data to help refine personalization algorithms to better cater to individual customers

### Why Use E-Commerce Analytics Software?

Digital businesses have so much ready access to data that it’s almost silly not to take advantage of it. Since online businesses like e-commerce stores run completely on a variety of software solutions, an analytics solution can easily integrate with and leverage all this data.

**Customer analytics —** Businesses can’t exist without customers, and insights into the customer journey, average conversion rate, and purchasing habits are crucial for an e-commerce website. E-commerce analytics software can use customer and purchase data to compile a complete picture of who a business’ customers are and what they are purchasing. Businesses might even be able to gain insight into what time of day customers are most active and when is the best time to introduce new products and offers.

**Business intelligence —** Insight into sales and various campaigns are a must for any global e-commerce business. Knowing how the business is performing as a whole and what needs improvement can be invaluable, especially when decisions can affect the entirety of the business. Business intelligence can help e-commerce stores refine their inventory and other business strategies to optimize revenue.

**Marketing analytics —** Using digital analytics tools can help determine which marketing efforts are successful (and which aren't) by tracking where customers are coming from and which offers they may have interacted with. These tools may integrate with social media or email marketing tools to track the success of these efforts. E-commerce analytics can also help with A/B testing the e-commerce website by tracking users’ interactions with the site and noting which iteration has the best conversion rate.

### Who Uses E-Commerce Analytics Software?

**E-commerce business owners —** Any business owner can benefit from any and all insights into their business. E-commerce business owners, particularly, can use e-commerce analytics to measure the success of specific inventory, which strategies convert the most customers, and who their customers are. Armed with this information, business owners can focus their efforts on their true audience and eliminate or reduce aspects of their business that aren’t performing well. They can also use these insights to attract new customers or cater to customers who need more than they can currently provide.

**Website developers —** Website developers can use e-commerce analytics software to create or refine an online store that maximizes usability and customer conversion. By collecting a variety of digital data, e-commerce analytics can track users of the site and how they interact with it. This can help developers create clear pathways and streamlined experiences so customers never feel lost or confused. Any hiccup in the process can cause customers to abandon their cart and leave the site, essentially losing a sale. The easier it is to make a purchase, the more likely users will be to do so.

**Marketers —** Digital analytics are also extremely useful for marketers trying to create a brand presence. By tracking how customers arrive at the e-commerce store, marketers can determine which channels are most successful at generating traffic. They can also see customer demographics and which products are most popular in order to create targeted marketing materials.

### E-Commerce Analytics Software Features

**Reports —** Reports are the main function of any analytics software, since the analysis of data needs to be presented in a digestible fashion to use it effectively. These reports can often be customized to a specific user’s needs based on the data gathered. Multiple reports can provide a wide variety of insight into the business’ performance.

**Integrations —** E-commerce analytics tools often collect data from e-commerce platforms and other software used by e-commerce businesses. By integrating with these tools, e-commerce analytics software can easily have access to the data needed for reports and even analyze data in real time. Integrations can also help analytics tools create recurring reports with little to no input from the user.

**Dashboards —** Dashboards provide a means to see a wide variety of information presented in one place. This can make it easy to quickly see if the business is performing well or if there is a problem with minimal digging. Saved reports and real-time data can be checked at a glance so problems can be addressed immediately.

**Web analytics —** Web analytics show the performance of the e-commerce website itself, tracking traffic, visitor behavior, and SERP ranking. If the website isn’t performing well, customers will not be able to find the store or effectively make a purchase. A successful e-commerce store must first be a successful website, and these features help achieve that.

**Campaign tracking —** A good way to get the word out about an e-commerce brand is to create social media, email, or other digital marketing campaigns. By integrating those efforts with e-commerce analytics tools, users can see which campaigns are most successful and what kind of customers are responding to which efforts. This can help refine future campaigns and target efforts to specific demographics.

**Product analytics —** The ability to see the success of individual products can be invaluable for an e-commerce store that offers a wide range of items. Individual product metrics can not only show how well a specific item is selling but also who is buying that product and other useful information to determine if it is worth carrying.

### Trends Related to E-Commerce Analytics Software

**E-commerce personalization —** [E-commerce personalization software](https://www.g2.com/categories/e-commerce-personalization) allows stores to personalize each customer’s individual experience. This may mean displaying product recommendations based on a customer’s purchasing or viewing history or personalized offers and discounts for customers of particular products. Customers increasingly look for a more personalized experience, so these tools provide that with minimal input from the business owner.

**Artificial intelligence —** While much of e-commerce personalization software is powered by artificial intelligence and machine learning, artificial intelligence can be used in a variety of other ways. It can help adjust pricing, order more inventory, and even prevent fraud.

### Software and Services Related to E-Commerce Analytics Software

[**E-commerce platforms**](https://www.g2.com/categories/e-commerce-platforms) **—** E-commerce platforms house the actual e-commerce store and, often, most of an e-commerce business’ data. E-commerce analytics tools often integrate with e-commerce platforms to make use of all that data.

[**E-merchandising**](https://www.g2.com/categories/e-merchandising) **—** E-merchandising software can use the insights of e-commerce analytics to present products in the online store in such a way as to optimize conversion and revenue. E-merchandising software often integrates with e-commerce platforms as well.

[**E-commerce data integration**](https://www.g2.com/categories/e-commerce-data-integration) **—** E-commerce data integration software syncs data across platforms, including e-commerce analytics software. If a particular e-commerce analytics tool does not integrate with certain other solutions, e-commerce data integration software can bridge those gaps.

[**Product information management**](https://www.g2.com/categories/product-information-management-pim) **—** Product information management (PIM) software maintains information on each product offered by an e-commerce business. This product data may be used by e-commerce analytics software to provide more granular insight into the performance of specific items.