# Best Cross-Channel Advertising Software - Page 2

## How Many Cross-Channel Advertising Software Products Does G2 Track?

**Total Products under this Category:** 195

### Category Stats (Jul 2026)

- **Average Rating:** 4.31/5 (↓0.02 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** AdRoll ABM (Formerly RollWorks) (+0.16%) - Among all products in this category, AdRoll ABM (Formerly RollWorks) recorded the largest rating increase compared to last month

_Last updated: July 25, 2026_

## How Does G2 Rank Cross-Channel Advertising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 13,300+ Authentic Reviews
- 195+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Cross-Channel Advertising Software
 ![G2 Grid® for Cross-Channel Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/cross-channel-advertising/grids.png?focus%5B%5D=5910&focus%5B%5D=19103&focus%5B%5D=1393260&focus%5B%5D=5405&focus%5B%5D=3249&focus%5B%5D=3026&focus%5B%5D=54066&focus%5B%5D=5974)

Highlighted products: StackAdapt, Bloomreach, Adobe Real-Time CDP, Facebook for Business, LocaliQ, AdRoll, AdRoll ABM (Formerly RollWorks), and Prisma.

Underlying data: [Grid® JSON](https://www.g2.com/categories/cross-channel-advertising/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=facebook-for-business&focus%5B%5D=localiq&focus%5B%5D=adroll&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=prisma-mediaocean)

**Sponsored**

### TrueClicks

TrueClicks is PPC management software that helps paid search teams at agencies and brands to audit, monitor, and optimize their Google Ads and Microsoft Advertising campaigns. Founded in 2017 by marketing agency veterans, we're on a mission to raise the PPC quality standard. We aim to be the most intuitive tool for tracking all your accounts in one place, automating repetitive tasks, and delivering actionable, prioritized, and unbiased recommendations to improve performance. With real-time alerts, a robust scoring system, and clear next steps, TrueClicks makes sure you never miss an issue or opportunity again. This makes it easier to improve results, retain clients, and save at least 10 hours per month per user.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=289&secure%5Bchosen_at%5D=2026-07-28T22%3A57%3A56Z&secure%5Bdisplayable_resource_id%5D=249&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=249&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=131504&secure%5Bresource_id%5D=289&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcross-channel-advertising%3Fpage%3D2&secure%5Btoken%5D=bdc4ee06296ad8b20ba7d01711d3a7a63ace04a5918692d9080233ea170cd535&secure%5Burl%5D=https%3A%2F%2Fwww.trueclicks.com%2F%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3Dppc&secure%5Burl_type%5D=custom_url)

[
Zeta Marketing Platform
](https://www.g2.com/products/zeta-marketing-platform/reviews)

By [Zeta Global](https://www.g2.com/sellers/zeta-global)

[

4/5(117)

](https://www.g2.com/products/zeta-marketing-platform/reviews)

What do users say?

Users consistently praise the platform for its ease of use and intuitive interface, which simplifies campaign management and audience targeting. Many appreciate the strong support team that enhances t

Pros and Cons

[
Ease of Use (24)
](https://www.g2.com/products/zeta-marketing-platform/reviews?qs=pros-and-cons)[
Learning Curve (14)
](https://www.g2.com/products/zeta-marketing-platform/reviews?qs=pros-and-cons)

### [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews)

Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth.

**Average Rating:** 4.0/5.0

**Total Reviews:** 114

#### How Do G2 Users Rate Zeta Marketing Platform?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.6/10)
- **Ease of Use:** 7.7/10 (Category avg: 8.5/10)
- **Quality of Support:** 7.9/10 (Category avg: 8.7/10)
- **Ease of Admin:** 7.5/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Zeta Marketing Platform?

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Company Website:** zetaglobal.com
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal  
16,660 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=889c15a7b559a8318ba7b5379f83e230ccd77c082c1971c9b040c45186b1503b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzetaglobal%2Fposts%2F%3FfeedView%3Dall&secure%5Burl_type%5D=linkedin_company_website)  
2,991 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 44% Medium, 38% Large

#### What Do G2 Reviewers Say About Zeta Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Zeta Marketing Platform, enhancing their campaign building and navigation experience.
- Users value the **responsive customer support** of Zeta Marketing Platform, appreciating timely assistance and effective collaboration.
- Users love the **intuitive interface and efficient features** of Zeta Marketing Platform, enhancing campaign management and performance.
- Users appreciate the **intuitive interface and efficient reporting** , making campaign building quick and straightforward.
- Users highlight the **improved performance** of email campaigns with Zeta, significantly reducing time to market.

##### Cons

- Users find the **learning curve steep** , making dynamic personalization feel complicated and overwhelming, especially for beginners.
- Users report **campaign issues** like slow loading, poor search functionality, and lacking folder structures complicating their experience.
- Users note the **missing features** in Zeta Marketing Platform, leading to complexity and diminished user experience.
- Users find Zeta Marketing Platform's **complex usability** makes it challenging to navigate and set up effectively.
- Users experience **poor usability** with Zeta Marketing Platform due to its complex, overwhelming, and outdated interface.

#### What Are Recent G2 Reviews of Zeta Marketing Platform?

**["Streamlined Email Campaigns with Room for Improvement"](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)**

**Rating:** 4.0/5.0 stars

_— Max R._

[Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)

**["Simple, Intuitive ESP for Managing Campaigns and Analytics"](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)**

**Rating:** 4.0/5.0 stars

_— Verified User in Broadcast Media_

[Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)

#### What Are G2 Users Discussing About Zeta Marketing Platform?

- [How much does Zeta global cost?](https://www.g2.com/discussions/how-much-does-zeta-global-cost)
- [Is Zeta a SaaS company?](https://www.g2.com/discussions/is-zeta-a-saas-company)
- [What does Zeta Global do?](https://www.g2.com/discussions/what-does-zeta-global-do)
- [What is the main tool of Zeta?](https://www.g2.com/discussions/what-is-the-main-tool-of-zeta)

[
Connect
](https://www.g2.com/products/bridge-connect/reviews)

By [Bridge](https://www.g2.com/sellers/bridge-5da05a00-39e0-4fda-8631-8d7c9cf2e995)

[

4.8/5(27)

](https://www.g2.com/products/bridge-connect/reviews)

What do users say?

Users consistently praise the ease of use and excellent customer support provided by Connect, which simplifies the setup and management of marketing campaigns. Many appreciate how the platform enables

Pros and Cons

[
Ease of Use (12)
](https://www.g2.com/products/bridge-connect/reviews?qs=pros-and-cons)[
Lack of Clarity (4)
](https://www.g2.com/products/bridge-connect/reviews?qs=pros-and-cons)

### [Connect](https://www.g2.com/products/bridge-connect/reviews)

CONNECT, powered by BRIDGE, makes digital advertising seamless, offering agencies, small businesses, media companies, and enterprises a powerful way to plan, build Data Safe℠ audiences, activate, and measure campaigns—all with no platform fees. Our solution lets you intuitively create custom consent-based, privacy-compliant PII audiences of real people for each campaign. Once your audience is created, launch campaigns across Email, Social Media, Display, CTV/OTT, and Audio, reaching people where they’re most engaged. Plus, you can choose between self-service or full-service campaign management options to fit your needs. Since each campaign starts with an audience of real people, reporting and attribution is very clear. Gain deep insights with visual reporting down to the person level, and track real impact with our free People Match™ solution, linking actual conversions and sales to the real people in your audience. Platform Highlights Include: Data Safe℠: We prioritize compliance, data accuracy, and privacy by updating real people’s profiles monthly, ensuring brand safety, peace of mind, better performance, and fraud prevention. Over 15,000 Segments: Build custom audiences with our data safe attributes, ranging from Automotive to Transactions to B2B. Transparent, People-Based Reporting: Our people-based reporting helps you focus on what really matters - the real people who see and engage with your campaigns. No cookies or random results, only real, verified people. Flexible Usage: Use Connect as a managed-service solution, run campaigns yourself, or integrate our audience data with your preferred DSP. White-label our solutions branded as your own and go to market effortlessly with our powerful, first-party data-driven platform.

**Average Rating:** 4.8/5.0

**Total Reviews:** 27

#### How Do G2 Users Rate Connect?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.7/10 (Category avg: 8.7/10)
- **Ease of Admin:** 9.2/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Connect?

- **Seller:** [Bridge](https://www.g2.com/sellers/bridge-5da05a00-39e0-4fda-8631-8d7c9cf2e995)
- **Company Website:** thebridgecorp.com
- **Year Founded:** 2010
- **HQ Location:** Paramus, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=58f07e3c3ffa14dc19e66bd7ba9204e2366a683f408fb4506a37a575a5b19922&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthe-bridge-corporation&secure%5Burl_type%5D=linkedin_company_website)  
190 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Broadcast Media
- **Company Size:** 52% Small, 22% Large

#### What Do G2 Reviewers Say About Connect?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **exceptional ease of use** of Connect, making transitions and daily operations effortless and efficient.
- Users value the **effective audience targeting** of Connect, significantly enhancing their marketing efforts with verified contacts.
- Users appreciate the **seamless campaign management** of Connect, enhancing workflow and delivering reliable, effective marketing solutions.
- Users commend the **prompt customer support** of Connect, enhancing their experience with quick responses and clear explanations.
- Users value the **easy setup** of Connect, which simplifies workflow and enhances overall operational efficiency.

##### Cons

- Users express frustration over the **lack of clarity** in tactics and reports, complicating their ad management experience.
- Users find the **reporting process cumbersome** , wishing for simpler, automated reports to improve efficiency.
- Users find creating reports **time-consuming and confusing** , preferring simpler, more efficient data sharing options.
- Users often face **challenges in building audiences** , finding the process time-consuming and lacking intuitive features.
- Users experience **difficulties with audience targeting** , finding it time-consuming and complex to build the right audiences.

#### What Are Recent G2 Reviews of Connect?

**["Consistent Support and Effective Targeting with Connect"](https://www.g2.com/survey_responses/connect-review-11877730)**

**Rating:** 5.0/5.0 stars

_— Carlos F._

[Read full review](https://www.g2.com/survey_responses/connect-review-11877730)

**["Reliable Insights, Seamless Setup"](https://www.g2.com/survey_responses/connect-review-11884314)**

**Rating:** 5.0/5.0 stars

_— Carlos D._

[Read full review](https://www.g2.com/survey_responses/connect-review-11884314)

[
Coinis
](https://www.g2.com/products/coinis/reviews)

By [Coinis](https://www.g2.com/sellers/coinis)

[

5/5(29)

](https://www.g2.com/products/coinis/reviews)

What do users say?

Users consistently highlight the easy-to-use interface and responsive, knowledgeable support, noting that campaign setup and management feel simple and time-saving. Many also value the fast AI video c

### [Coinis](https://www.g2.com/products/coinis/reviews)

Coinis is an AI-powered ad platform that creates and launches video and image ads from a single product photo or URL. No filming, no editing, no agency required. Upload a product photo or paste a store link. Coinis writes the script, voices it, generates the visuals, and renders a launch-ready 15 or 30-second ad, UGC-style or cinematic. Every creative ships directly to Meta from within the platform. The platform runs the full loop: Create, Publish, Monitor, Optimize. Most tools stop at the file. Coinis connects every step, so each round gets smarter and more tailored to your brand over time. What makes Coinis different: - Access to the world's flagship AI models in one place: Veo, Kling, Seedance, Hailuo, HeyGen, FLUX, Seedream, and more - AI avatar creation for UGC-style video ads - Ad intelligence built in - browse competitor ads and use them as creative inspiration - Direct campaign launch to Meta with performance tracking and AI spend optimization - MCP server, connect Coinis to Claude, ChatGPT, Cursor and generate ads without leaving your workflow - Organic publishing, bulk launcher, and smart resize included Trusted by 2,000+ brands. https://coinis.com/

**Average Rating:** 5.0/5.0

**Total Reviews:** 29

#### How Do G2 Users Rate Coinis?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.8/10 (Category avg: 8.5/10)
- **Quality of Support:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Admin:** 10.0/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Coinis?

- **Seller:** [Coinis](https://www.g2.com/sellers/coinis)
- **Company Website:** coinis.com
- **Year Founded:** 2012
- **HQ Location:** Podgorica, ME
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4023bb83d670a930c22592d9cee7bef5bd7c405743067af8b0134419be7ebcfe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcoinis-ltd%2F&secure%5Burl_type%5D=linkedin_company_website)  
81 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 72% Small, 24% Medium

#### What Are Recent G2 Reviews of Coinis?

**["Cut my writing time in half"](https://www.g2.com/survey_responses/coinis-review-13085084)**

**Rating:** 5.0/5.0 stars

_— Darija I._

[Read full review](https://www.g2.com/survey_responses/coinis-review-13085084)

**["Polished Promo Images & Videos in Minutes with Coinis AI"](https://www.g2.com/survey_responses/coinis-review-13110829)**

**Rating:** 5.0/5.0 stars

_— Bogdan P._

[Read full review](https://www.g2.com/survey_responses/coinis-review-13110829)

[
CAKE
](https://www.g2.com/products/cake/reviews)

By [Perseus Group](https://www.g2.com/sellers/perseus-group)

[

4.5/5(60)

](https://www.g2.com/products/cake/reviews)

What do users say?

Users consistently praise the product for its excellent customer support and ease of use, making it accessible even for newcomers. The platform effectively manages affiliate tracking and reporting, al

Pros and Cons

[
Customization (5)
](https://www.g2.com/products/cake/reviews?qs=pros-and-cons)[
Complex Reporting (4)
](https://www.g2.com/products/cake/reviews?qs=pros-and-cons)

### [CAKE](https://www.g2.com/products/cake/reviews)

CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide. Affiliate marketers waste valuable time on administrative tasks like providing performance reports to partners, sending campaign and creative assets, reconciling billing and paying partners, plus so much more. CAKE solves these challenges by enabling advertisers and affiliates to manage an entire performance marketing program in one platform.

**Average Rating:** 4.5/5.0

**Total Reviews:** 60

#### How Do G2 Users Rate CAKE?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.4/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.7/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.2/10 (Category avg: 8.2/10)

#### Who Is the Company Behind CAKE?

- **Seller:** [Perseus Group](https://www.g2.com/sellers/perseus-group)
- **Year Founded:** 1995
- **HQ Location:** Markham, ON
- **Twitter:** @perseus  
3,394 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f9e07a31095d972aa9c3a6ddf22c0f652f1c67ea0ca956204c6de62727215f66&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F25050544%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,965 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 70% Small, 25% Medium

#### What Do G2 Reviewers Say About CAKE?

_AI-generated summary from verified user reviews_

##### Pros

- Users value CAKE for its **customization options** , adapting perfectly to specific affiliate program needs.
- Users value the **ease of use** of CAKE, enjoying its intuitive design and straightforward affiliate management features.
- Users value the **responsive support team** of CAKE, always available to assist with any inquiries or issues.
- Users value CAKE for its **customizability** , easily adapting to their specific affiliate program needs for enhanced performance.
- Users appreciate the **integrated data management** of CAKE, allowing seamless collaboration and task organization in one platform.

##### Cons

- Users find the **reporting and analytics complex** and underdeveloped compared to more mature enterprise solutions.
- Users feel that the **reporting and analytics** features of CAKE are less mature compared to competitors, affecting usability.
- Users find the **reporting and analytics** in CAKE lacking maturity compared to more established enterprise solutions.
- Users express concern over **slow reporting** , with requests for more flexible options and better customization for efficiency.
- Users experience a **steep learning curve** with CAKE, finding advanced features and navigation challenging to master.

#### What Are Recent G2 Reviews of CAKE?

**["Great platform! Very intuitive. Amazing Customer Service!"](https://www.g2.com/survey_responses/cake-review-4518751)**

**Rating:** 5.0/5.0 stars

_— Noy E._

[Read full review](https://www.g2.com/survey_responses/cake-review-4518751)

**["Modern all-in-one workspace with a lightweight UI and easy onboarding"](https://www.g2.com/survey_responses/cake-review-12264205)**

**Rating:** 5.0/5.0 stars

_— Rahul c._

[Read full review](https://www.g2.com/survey_responses/cake-review-12264205)

[
Viant Technology
](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews)

By [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc)

[

4.2/5(311)

](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews)

What do users say?

Users consistently praise the platform for its ease of use and responsive customer support, highlighting how intuitive navigation and quick assistance enhance their experience. Many appreciate the rob

Pros and Cons

[
Customer Support (17)
](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?qs=pros-and-cons)[
Limited Reporting (5)
](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?qs=pros-and-cons)

### [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews)

The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners.

**Average Rating:** 4.2/5.0

**Total Reviews:** 310

#### How Do G2 Users Rate Viant Technology?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.0/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.0/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.1/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Viant Technology?

- **Seller:** [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc)
- **Company Website:** viantinc.com
- **Year Founded:** 1999
- **HQ Location:** Irvine, California
- **Twitter:** @viant\_tech  
2,996 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee65369ae2d20a4042b3b5ebcaead4dbaff07ee37deafd1e4d6e687e0f920ba7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fviant-technology%2F&secure%5Burl_type%5D=linkedin_company_website)  
453 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Programmatic Trader
- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 41% Medium, 39% Small

#### What Do G2 Reviewers Say About Viant Technology?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **quick and helpful customer support** of Viant Technology, enhancing their overall experience with the platform.
- Users find Viant Technology to have **exceptional ease of use** , facilitating straightforward campaign management and real-time updates.
- Users value the **easy setup** of Viant Technology, enabling quick campaign launches and smooth navigation throughout the platform.
- Users appreciate the **setup ease** of Viant Technology, enjoying seamless navigation and reliable customer support.
- Users praise the **quick and helpful support team** at Viant, enhancing their overall experience with the platform.

##### Cons

- Users find the **limited reporting** capabilities frustrating, lacking essential KPIs and clear insights compared to other platforms.
- Users find **reporting limitations** frustrating, particularly lacking KPI visibility and challenging data exports on a daily basis.
- Users find the **complex reporting** features of Viant Technology cumbersome, with a steep learning curve and unclear metrics.
- Users experience **editing difficulties** such as lack of bulk editing and a steep learning curve for advanced features.
- Users find the **learning curve steep** , particularly with navigation and understanding advanced features of Viant Technology.

#### What Are Recent G2 Reviews of Viant Technology?

**["Intuitive DSP with Stellar UI, Needs Better Planning Tools"](https://www.g2.com/survey_responses/viant-technology-review-12679009)**

**Rating:** 4.5/5.0 stars

_— Stephanie F._

[Read full review](https://www.g2.com/survey_responses/viant-technology-review-12679009)

**["Resourceful Multi-Channel Campaign Management with Reliable Targeting and Insights"](https://www.g2.com/survey_responses/viant-technology-review-12952544)**

**Rating:** 4.5/5.0 stars

_— Luciana S._

[Read full review](https://www.g2.com/survey_responses/viant-technology-review-12952544)

#### What Are G2 Users Discussing About Viant Technology?

- [What is Centro DSP?](https://www.g2.com/discussions/what-is-centro-dsp)
- [Where is Adelphic located?](https://www.g2.com/discussions/where-is-adelphic-located)
- [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) - 2 comments
- [What does Adelphic do?](https://www.g2.com/discussions/what-does-adelphic-do)

[
Smartly
](https://www.g2.com/products/smartly/reviews)

By [Smartly.io](https://www.g2.com/sellers/smartly-io)

[

4.4/5(475)

](https://www.g2.com/products/smartly/reviews)

What do users say?

Users consistently praise the ease of use and automation features of Smartly, which significantly streamline campaign management and creative optimization. Many appreciate the responsive customer supp

### [Smartly](https://www.g2.com/products/smartly/reviews)

Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth. Run campaigns across Meta, TikTok, Pinterest, Snap, Google, YouTube, Reddit, Spotify, and Connected TV, all from a single workflow built for speed and clarity. Whether you’re driving performance, brand impact, or commerce, Smartly helps teams move faster without losing control. Smartly brings together three powerful capabilities: Creative Automation + Generative AI Turn one big idea into many high-performing variations. Produce video and catalog ads at scale, personalize with ease, and test quickly, without the operational drag. Cross-Channel Media Orchestration Launch confidently and optimize continuously. Automate workflows, manage audiences, and allocate budget where it makes the biggest impact. Intelligence + Real-Time Measurement See what’s working, and why. Connect creative and media performance to real business outcomes with clear reporting, experimentation tools, and brand measurement. Unlike point solutions, Smartly supports the full advertising journey, from asset creation to optimization and measurement, in one connected system. Built for global brands and agencies managing complexity at scale. Trusted by leading brands across retail, ecommerce, travel, entertainment, gaming, financial services, and consumer goods, Smartly helps marketing teams turn ambition into action, and action into growth. Learn more at smartly.io.

**Average Rating:** 4.4/5.0

**Total Reviews:** 433

#### How Do G2 Users Rate Smartly?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.3/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Smartly?

- **Seller:** [Smartly.io](https://www.g2.com/sellers/smartly-io)
- **Company Website:** smartly.io
- **Year Founded:** 2013
- **HQ Location:** Helsinki, Finland
- **Twitter:** @smartlyio  
2,242 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b042adf95da0d3edc514fcb221c9fd283b75d70de95a5f2916147379bfef1f08&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3199750%2F&secure%5Burl_type%5D=linkedin_company_website)  
966 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Specialist
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 50% Medium, 30% Large

#### What Are Recent G2 Reviews of Smartly?

**["Smartly Elevates Campaign Management with Ease"](https://www.g2.com/survey_responses/smartly-review-13121983)**

**Rating:** 5.0/5.0 stars

_— Jesus R._

[Read full review](https://www.g2.com/survey_responses/smartly-review-13121983)

**["New Features That Boost Campaign Optimization and ROI"](https://www.g2.com/survey_responses/smartly-review-13121641)**

**Rating:** 4.5/5.0 stars

_— Verified User in Apparel & Fashion_

[Read full review](https://www.g2.com/survey_responses/smartly-review-13121641)

#### What Are G2 Users Discussing About Smartly?

- [What is Smartly.io used for?](https://www.g2.com/discussions/what-is-smartly-io-used-for)

[
Pega Customer Engagement Suite
](https://www.g2.com/products/pega-customer-engagement-suite/reviews)

By [Pegasystems](https://www.g2.com/sellers/pegasystems)

[

4.6/5(10)

](https://www.g2.com/products/pega-customer-engagement-suite/reviews)

What do users say?

Users consistently praise the user-friendly interface and customization options of Pega Customer Engagement Suite, noting that it simplifies complex tasks and enhances customer interactions. Many appr

Pros and Cons

[
Decision Making (2)
](https://www.g2.com/products/pega-customer-engagement-suite/reviews?qs=pros-and-cons)[
Complex Setup (3)
](https://www.g2.com/products/pega-customer-engagement-suite/reviews?qs=pros-and-cons)

### [Pega Customer Engagement Suite](https://www.g2.com/products/pega-customer-engagement-suite/reviews)

Pega's Customer Engagement Suite includes Pega Marketing to engage customers with real-time one-to-one marketing on any channel, Pega Sales Automation to intelligently guide sales professionals and streamline the sales process using AI, and Pega Customer Service to deliver end-to-end service across the entire customer journey. These applications leverage Pega’s proven AI via the Customer Decision Hub– our unified, always-on, customer brain. Pega’s Customer Engagement Suite is available with industry-specific models, processes and interfaces, and can deployed on a variety of cloud choices¬– including hybrid, or on premise.

**Average Rating:** 4.6/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Pega Customer Engagement Suite?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.7/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.3/10 (Category avg: 8.7/10)
- **Ease of Admin:** 6.7/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Pega Customer Engagement Suite?

- **Seller:** [Pegasystems](https://www.g2.com/sellers/pegasystems)
- **Year Founded:** 1983
- **HQ Location:** Cambridge, MA
- **Twitter:** @pega  
45,022 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c75409c33fbae8118b5f020eb0be2bccdc4330aee18fd61d88a946c760308820&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpegasystems&secure%5Burl_type%5D=linkedin_company_website)  
5,558 employees on LinkedIn®
- **Ownership:** NASDAQ:PEGA

#### Who Uses This Product?

- **Company Size:** 60% Small, 30% Medium

#### What Do G2 Reviewers Say About Pega Customer Engagement Suite?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **unified approach** of Pega Customer Engagement Suite, enabling personalized and consistent customer experiences.
- Users appreciate the **user-friendly interface** of Pega Customer Engagement Suite, simplifying their customer engagement processes.
- Users appreciate the **unified approach** of Pega for enhancing customer engagement and personalizing experiences effortlessly.
- Users love the **unified approach** of Pega Customer Engagement Suite, enhancing personalized and consistent experiences across channels.
- Users value the **unified approach** of Pega's AI technology, enhancing personalized and consistent customer engagement experiences.

##### Cons

- Users find the **complex setup** challenging, requiring significant training to maximize the platform's full capabilities.
- Users find the platform **highly complex** , requiring significant training and facing challenges with implementation and support.
- Users find the **complex learning curve** challenging, requiring sufficient training for effective use of the platform.
- Users find that **budget management** is challenging for organizations with limited funds, impacting accessibility and usability.
- Users experience **call issues** with Pega Customer Engagement Suite, finding them complex and challenging to resolve.

#### What Are Recent G2 Reviews of Pega Customer Engagement Suite?

**["Great for Monitoring Client Balances and Account Cases"](https://www.g2.com/survey_responses/pega-customer-engagement-suite-review-12975163)**

**Rating:** 5.0/5.0 stars

_— Verified User in Banking_

[Read full review](https://www.g2.com/survey_responses/pega-customer-engagement-suite-review-12975163)

**["Powerful AI-driven customer engagement platform with strong automation"](https://www.g2.com/survey_responses/pega-customer-engagement-suite-review-11753350)**

**Rating:** 5.0/5.0 stars

_— Cristian C._

[Read full review](https://www.g2.com/survey_responses/pega-customer-engagement-suite-review-11753350)

[
Extreme Reach
](https://www.g2.com/products/extreme-reach/reviews)

By [Extreme Reach](https://www.g2.com/sellers/extreme-reach)

[

4.3/5(23)

](https://www.g2.com/products/extreme-reach/reviews)

What do users say?

Users consistently praise the product for its exceptional support and user-friendly interface, which makes troubleshooting and campaign management efficient. The platform's ability to streamline asset

### [Extreme Reach](https://www.g2.com/products/extreme-reach/reviews)

XR Extreme Reach is the leading advertising operations platform that helps brands and agencies worldwide save millions by simplifying how they create ads, deliver them, pay talent, and manage rights within one unified solution. Today, 80% of the top U.S. advertising spenders are on the XR platform, and the platform itself delivers nearly 90% of all Super Bowl advertising each year. Headquartered in New York, XR also operates offices across Europe, Asia, and Australia. Learn more at www.xr.global

**Average Rating:** 4.3/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate Extreme Reach?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.6/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.9/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.7/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Extreme Reach?

- **Seller:** [Extreme Reach](https://www.g2.com/sellers/extreme-reach)
- **Company Website:** www.xr.global
- **Year Founded:** 2008
- **HQ Location:** Hudson Yards, NYC, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=42b214ec91892d66724246e6c561bebf90f251a36ac715fb4fbb0eb53934d0c9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fextreme-reach%2F&secure%5Burl_type%5D=linkedin_company_website)  
990 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 48% Medium, 30% Small

#### What Are Recent G2 Reviews of Extreme Reach?

**["Great UI That Keeps Everything Organized and Easy to Navigate"](https://www.g2.com/survey_responses/extreme-reach-review-13080002)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/extreme-reach-review-13080002)

**["User-Friendly, Fast, and Cost-Effective with Outstanding Support"](https://www.g2.com/survey_responses/extreme-reach-review-13051362)**

**Rating:** 5.0/5.0 stars

_— Rebecca G._

[Read full review](https://www.g2.com/survey_responses/extreme-reach-review-13051362)

[
NT Technology
](https://www.g2.com/products/nt-technology/reviews)

By [NT Technology](https://www.g2.com/sellers/nt-technology)

[

4.8/5(20)

](https://www.g2.com/products/nt-technology/reviews)

What do users say?

Users consistently praise the excellent customer service and effective advertising strategies provided by the team at NT Technology. Many highlight the platform's ability to deliver high-quality resul

Pros and Cons

[
Optimization Algorithms (3)
](https://www.g2.com/products/nt-technology/reviews?qs=pros-and-cons)[
Dashboard Issues (1)
](https://www.g2.com/products/nt-technology/reviews?qs=pros-and-cons)

### [NT Technology](https://www.g2.com/products/nt-technology/reviews)

NT Technology is an independent programmatic advertising platform that helps brands and agencies worldwide connect with audiences across Display, Mobile, Video, Social, and Search. With transparent reporting, custom targeting, and creative capabilities powered by NT Lab — our in-house studio — you get full control over performance. From interactive rich media to AI-enhanced ad formats, NT helps you reach the right audience, in the right place, with the right message. Best for: brands, agencies, and marketers looking for high-impact programmatic solutions with global reach and creative flexibility.

**Average Rating:** 4.8/5.0

**Total Reviews:** 18

#### How Do G2 Users Rate NT Technology?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.6/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.2/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.1/10 (Category avg: 8.2/10)

#### Who Is the Company Behind NT Technology?

- **Seller:** [NT Technology](https://www.g2.com/sellers/nt-technology)
- **Year Founded:** 2012
- **HQ Location:** Vilnius, Lithuania
- **Twitter:** @nt\_programmatic  
32 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=be055ff903fbc36de73f32e1b723a9d276e79c7d6e3c9d555fc2ca10e8026731&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fntprogrammatic%2F&secure%5Burl_type%5D=linkedin_company_website)  
163 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 65% Small, 40% Medium

#### What Do G2 Reviewers Say About NT Technology?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **exceptional algorithmic optimization** of NT Technology, ensuring high-quality traffic and competitive market advantage.
- Users value the **exceptional optimization efficiency** of NT Technology, leading to high-quality traffic and insightful analytics.
- Users commend the **intuitive platform and exceptional support** , enhancing campaign effectiveness and providing valuable audience insights.
- Users value the **intuitive platform** of NT Technology, appreciating its ease of use and exceptional support team.
- Users value the **exceptional innovation** of NT Technology, enhancing stability and optimizing performance across various formats.

##### Cons

- Users desire more **real-time visualization features** in the dashboard for improved reporting experiences.
- Users desire a **broader library of automated templates** to enhance data visualization and reduce manual reporting efforts.
- Users desire a **broader library of templates** for improved automation in industry-specific reporting and data visualization.
- Users desire access to a wider range of **automated reporting templates** to enhance data visualization without manual effort.
- Users note the **slow reporting** but feel satisfied with manual deep-dive reports provided upon request.

#### What Are Recent G2 Reviews of NT Technology?

**["Greater Control Without the Complexity"](https://www.g2.com/survey_responses/nt-technology-review-12740869)**

**Rating:** 5.0/5.0 stars

_— Muhammed O._

[Read full review](https://www.g2.com/survey_responses/nt-technology-review-12740869)

**["Smart Cross-Channel Advertising with Strong Brand Protection"](https://www.g2.com/survey_responses/nt-technology-review-12952867)**

**Rating:** 5.0/5.0 stars

_— Habeeb Efiamotu M._

[Read full review](https://www.g2.com/survey_responses/nt-technology-review-12952867)

[
Primer
](https://www.g2.com/products/primer-sayprimer-com-primer/reviews)

By [Primer (Sayprimer.com)](https://www.g2.com/sellers/primer-sayprimer-com)

[

4.6/5(40)

](https://www.g2.com/products/primer-sayprimer-com-primer/reviews)

What do users say?

Users consistently praise Primer for its precision targeting capabilities, which allow for highly specific audience segmentation across various platforms. The platform's user-friendly interface and st

Pros and Cons

[
Audience Targeting (9)
](https://www.g2.com/products/primer-sayprimer-com-primer/reviews?qs=pros-and-cons)[
Limited Visibility (3)
](https://www.g2.com/products/primer-sayprimer-com-primer/reviews?qs=pros-and-cons)

### [Primer](https://www.g2.com/products/primer-sayprimer-com-primer/reviews)

Primer is a B2B advertising and audience targeting platform that helps marketing teams reach specific companies and decision-makers across major ad channels—without relying on cookies. Many B2B teams rely heavily on LinkedIn and search to drive pipeline, but face rising costs and limited scale. LinkedIn often delivers high CPMs, while search campaigns can struggle to generate sufficient conversion volume. Primer is designed to improve efficiency in these core channels while expanding reach into additional platforms like Meta, YouTube, and Reddit. Primer aggregates and standardizes data from multiple B2B data providers, allowing users to define audiences based on company attributes, job titles, seniority, and technologies used. These audiences are built to achieve higher match rates, leveraging B2C data, on ad platforms, increasing the percentage of records that can be reached and reducing wasted spend. The product is commonly used for account-based marketing (ABM), demand generation, retargeting, and pipeline acceleration. It enables teams to move beyond broad or intent-only targeting and instead focus on reaching known companies and individuals across channels. Key capabilities include: - Audience creation and enrichment: Build audiences using firmographic, technographic, and persona-level data. Primer combines multiple data sources to improve coverage and data quality, which supports higher match rates. - Improving efficiency on core channels: Increase match rates and audience precision on platforms like LinkedIn and Google, helping teams get more out of high-cost channels and improve conversion outcomes. - Multi-channel activation beyond search and LinkedIn: Extend targeting to platforms such as Meta, YouTube, and Reddit, enabling access to additional inventory and potentially lower-cost reach. - Identity resolution without cookies: Use deterministic data and identity matching to reach known companies and individuals in a privacy-first environment. - Performance insights and measurement: Analyze how specific audiences perform across campaigns, including conversion trends and pipeline impact, to support optimization decisions. - Workflow efficiency: Centralize audience building, syncing, and iteration in one place, reducing manual work and improving consistency. Primer is typically implemented by B2B marketing and growth teams that want to improve performance on existing channels while unlocking new ways to reach their target audience. It integrates with CRM and marketing systems so audiences can reflect current pipeline data and update over time. Overall, Primer provides a structured approach to B2B advertising—helping teams improve efficiency in high-cost channels, expand into new ones, and better understand which audiences are driving results.

**Average Rating:** 4.6/5.0

**Total Reviews:** 40

#### How Do G2 Users Rate Primer?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.1/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.3/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.7/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Primer?

- **Seller:** [Primer (Sayprimer.com)](https://www.g2.com/sellers/primer-sayprimer-com)
- **Company Website:** sayprimer.com
- **Year Founded:** 2019
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=19df84470b394d8bc738536be5d8e9effea6f27b5d86351fbfff451d113feb4b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsayprimer%2F&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 45% Medium, 43% Small

#### What Do G2 Reviewers Say About Primer?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise Primer for its **effective audience targeting** , enhancing campaign performance and match rates effortlessly.
- Users highlight Primer's **ease of use** , enabling effective targeting on B2C channels like Facebook with confidence.
- Users appreciate Primer's **seamless integrations** with CRMs, enhancing their targeting capabilities and audience management effortlessly.
- Users highlight Primer's **high-quality data** and strong match rates, significantly enhancing targeting across marketing channels.
- Users value the **intuitive interface** of Primer, making it easy to navigate and optimize B2B marketing efforts.

##### Cons

- Users find **limited visibility** due to imposed spend caps, making it hard to strategize effectively for larger budgets.
- Users note that there are **limited features** when targeting niche audiences, affecting scaling possibilities with Primer.
- Users find the **limited reporting** features of Primer restrictive, hindering their ability to analyze audience exposure effectively.
- Users feel limited by **industry restrictions and small audience sizes** , hindering their ability to scale ad spend effectively.

#### What Are Recent G2 Reviews of Primer?

**["Straightforward Audience Targeting Building with a Clean UX and Clear Audience Reporting"](https://www.g2.com/survey_responses/primer-review-12662902)**

**Rating:** 4.5/5.0 stars

_— Rafik F._

[Read full review](https://www.g2.com/survey_responses/primer-review-12662902)

**["SayPrimer Delivers Affordable B2B Targeting Across Google, Meta, and TikTok"](https://www.g2.com/survey_responses/primer-review-12606215)**

**Rating:** 5.0/5.0 stars

_— Dustin T._

[Read full review](https://www.g2.com/survey_responses/primer-review-12606215)

[
Celtra
](https://www.g2.com/products/celtra/reviews)

By [Celtra](https://www.g2.com/sellers/celtra)

[

4.4/5(409)

](https://www.g2.com/products/celtra/reviews)

What do users say?

Users consistently praise the ease of use and intuitive interface of Celtra, which allows both designers and non-designers to create engaging ads quickly. The platform's ability to handle rich media a

Pros and Cons

[
Efficiency Improvement (4)
](https://www.g2.com/products/celtra/reviews?qs=pros-and-cons)[
Functionality Limitations (3)
](https://www.g2.com/products/celtra/reviews?qs=pros-and-cons)

### [Celtra](https://www.g2.com/products/celtra/reviews)

Celtra is an award-winning digital advertising creative platform that helps brands, agencies, and media organizations produce, adapt, and activate advertising creative at scale. The platform is designed for enterprise teams that manage high volumes of digital advertising across multiple channels, formats, and markets. Celtra supports creative operations by bringing together intelligent production, scalable personalization, and seamless activation workflows, allowing organizations to treat creative as a consistent and controllable driver of advertising performance. Celtra is commonly used in environments where creative complexity is high and speed, governance, and performance are critical. Teams rely on the platform to manage the creation and adaptation of ads, coordinate collaboration across internal and external stakeholders, and ensure creative assets meet media and platform requirements before launch. Automation and AI-driven processes help reduce manual effort, support faster turnaround times and help teams apply data insights to optimize creative and maximize campaign performance. The platform serves a broad range of use cases, including large-scale campaign execution, creative versioning and localization, dynamic and personalized advertising, and the development and delivery of premium rich media and video ad experiences. By aligning creative workflows with activation requirements, Celtra helps reduce friction between creative and media teams and improves operational efficiency across the advertising lifecycle. Celtra is used globally by more than 400 enterprise-level customers and supports the production of over 5 million creative assets annually, serving more than 120 billion ad impressions each year. The platform integrates with over 100 demand-side and supply-side platforms, enabling teams to operate within existing media ecosystems. Organizations such as Spotify, adidas, Unilever, Hearst, Bloomberg, CNN, and NBCUniversal use Celtra to manage creative operations at scale.

**Average Rating:** 4.4/5.0

**Total Reviews:** 366

#### How Do G2 Users Rate Celtra?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.8/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Celtra?

- **Seller:** [Celtra](https://www.g2.com/sellers/celtra)
- **Company Website:** www.celtra.com
- **Year Founded:** 2006
- **HQ Location:** Massachusetts
- **Twitter:** @celtra  
4,349 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6af57cfb7de15e4b05d735039bb427f328fa410c737ef8f8206a2cd99d855173&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F372671%2F&secure%5Burl_type%5D=linkedin_company_website)  
208 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager, Designer
- **Top Industries:** Marketing and Advertising, Publishing
- **Company Size:** 46% Medium, 31% Small

#### What Do G2 Reviewers Say About Celtra?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **efficiency improvements** in Celtra, allowing quick variations and streamlined collaboration across teams.
- Users value the **efficient cross-collaboration** features of Celtra, enhancing alignment and speeding up project execution across teams.
- Users appreciate the **highly creative capabilities** of Celtra, enabling efficient design variations and collaboration across teams.
- Users value the **design quality** of Celtra, as it enables high-quality creations with efficient automation and collaboration.
- Users love the **ease of use** in Celtra, allowing for quick, high-quality design generation and streamlined collaboration.

##### Cons

- Users find **functionality limitations** in Celtra, struggling with project management, exporting options, and debugging complexities.
- Users find Celtra's **limited features** challenging, especially for smaller campaigns with basic needs and complex setups.
- Users find the **setup complexity** of Celtra challenging, especially when managing multiple projects and templates.
- Users find the **complex setup** of Celtra cumbersome, especially for smaller campaigns and project management.
- Users find the **difficult setup** of Celtra challenging, especially when managing multiple projects and templates.

#### What Are Recent G2 Reviews of Celtra?

**["Fast, Intuitive Automation Platform with Great Support and AI Ad Performance Insights"](https://www.g2.com/survey_responses/celtra-review-12982449)**

**Rating:** 5.0/5.0 stars

_— Verified User in Design_

[Read full review](https://www.g2.com/survey_responses/celtra-review-12982449)

**["Celtra Makes Complex Campaigns Easy with Efficient Asset Management"](https://www.g2.com/survey_responses/celtra-review-12978264)**

**Rating:** 5.0/5.0 stars

_— Dunia S._

[Read full review](https://www.g2.com/survey_responses/celtra-review-12978264)

#### What Are G2 Users Discussing About Celtra?

- [What is Celtra used for?](https://www.g2.com/discussions/what-is-celtra-used-for) - 1 comment

[
AdLib DSP
](https://www.g2.com/products/adlib-dsp/reviews)

By [AdLib Media Group](https://www.g2.com/sellers/adlib-media-group)

[

4.7/5(86)

](https://www.g2.com/products/adlib-dsp/reviews)

What do users say?

Users consistently praise the ease of use and exceptional customer support provided by AdLib DSP, highlighting how intuitive the platform is for both beginners and experienced users. Many appreciate t

Pros and Cons

[
Ease of Use (10)
](https://www.g2.com/products/adlib-dsp/reviews?qs=pros-and-cons)[
Audience Targeting (2)
](https://www.g2.com/products/adlib-dsp/reviews?qs=pros-and-cons)

### [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews)

Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. The AdLib platform provides the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady. Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%. Self-Service Buying Platform An easy to use DSP-agnostic platform where campaigns launch in minutes across every channel, screen stype, and stage of the funnel. Managed Service Buying Fully managed trafficking & optimization allows your team to focus on core business functions rather than the complexities of ad placement, bidding, and optimization. Programmatic APIs Build your own applications, workflows, and products on top of the AdLib platform to save time and make more revenue. White Labeled DSP Instantly launch your own branded programmatic offering without investing in development or specialized resources for support and campaign management. Automated Client Billing Improve cash flow and reduce the risk of nonpayment by automatically invoicing and collecting payments on a daily, weekly, or monthly basis via credit card, wire transfer, or ACH payment. Infinitely Customizable Reduce setup time with customized workflows and automated ad operations at a massive scale TEAM: Early & Long Term MediaMath & HudsonMX Employees. Programmatic marketing pioneers, engineers, and thought leaders with decades of experience New York | London | Los Angeles | San Francisco | Scottsdale | Detroit | Berlin | Bengaluru | São Paulo | Buenos Aires | Querétaro

**Average Rating:** 4.7/5.0

**Total Reviews:** 85

#### How Do G2 Users Rate AdLib DSP?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.3/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.7/10 (Category avg: 8.7/10)
- **Ease of Admin:** 9.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind AdLib DSP?

- **Seller:** [AdLib Media Group](https://www.g2.com/sellers/adlib-media-group)
- **Company Website:** www.getadlib.com
- **Year Founded:** 2016
- **HQ Location:** New York, New York
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d528f604d1d03a6e04bae574344c31acd2c82b236d2b3806958d919b8bd56423&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10997713%2F&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 85% Small, 15% Medium

#### What Do G2 Reviewers Say About AdLib DSP?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** in AdLib DSP, appreciating its simplicity and excellent customer support.
- Users appreciate the **ease of campaign management** in AdLib DSP, enabling seamless integration and real-time performance optimization.
- Users appreciate the **outstanding and attentive customer support** from AdLib DSP, enhancing their campaign management experience.
- Users love the **easy setup** of AdLib DSP, making ad management seamless even for non-tech individuals.
- Users highlight the **user-friendly features** of AdLib DSP, praising its ease of use and integration capabilities.

##### Cons

- Users find the **lack of clear audience segmentation guidance** challenging, especially for those new to the platform.
- Users find the **difficult usability** of AdLib DSP frustrating, especially with reporting and audience building challenges.
- Users highlight a **lack of clarity** regarding features and audience segmentation, indicating a need for better guidance.
- Users face **upload issues** with bulk assets and custom audience lists, impacting their segmentation capabilities.
- Users face **ad approval delays** that can prolong the creative process and impact campaign timelines.

#### What Are Recent G2 Reviews of AdLib DSP?

**["Straightforward UI, Unmatched Inventory, and Excellent Support"](https://www.g2.com/survey_responses/adlib-dsp-review-12948795)**

**Rating:** 4.5/5.0 stars

_— Jesse B._

[Read full review](https://www.g2.com/survey_responses/adlib-dsp-review-12948795)

**["Fantastic Platform"](https://www.g2.com/survey_responses/adlib-dsp-review-12962263)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/adlib-dsp-review-12962263)

#### What Are G2 Users Discussing About AdLib DSP?

- [What is AdLib DSP used for?](https://www.g2.com/discussions/what-is-adlib-dsp-used-for) - 1 comment

[
Curated.Media
](https://www.g2.com/products/curated-media/reviews)

By [Curated.Media](https://www.g2.com/sellers/curated-media)

[

4.8/5(11)

](https://www.g2.com/products/curated-media/reviews)

What do users say?

Users consistently praise the platform for its ease of use and responsive support, highlighting how intuitive it is to navigate and set up campaigns. Many appreciate the ability to manage multiple DSP

Pros and Cons

[
Ease of Use (8)
](https://www.g2.com/products/curated-media/reviews?qs=pros-and-cons)[
Campaign Management Issues (1)
](https://www.g2.com/products/curated-media/reviews?qs=pros-and-cons)

### [Curated.Media](https://www.g2.com/products/curated-media/reviews)

Curated.Media is an intelligent software enabling multi-platform curation. Our self-service solution empowers brands and agencies to enhance programmatic performance without changing their existing tech stack. Create inventory packages on your own, combine audience data with publisher signals, and take advantage of automated supply-side optimizations done by our agents. Use our integrated reporting to edit and optimize live PMPs seamlessly across 10 SSPs and 250+ DSPs - all from a single platform. Leverage our YouTube curation solution to eliminate inefficiencies in your current buys and drive higher relevance using our 300 contextual categories.

**Average Rating:** 4.8/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Curated.Media?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.6/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.8/10 (Category avg: 8.7/10)
- **Ease of Admin:** 9.7/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Curated.Media?

- **Seller:** [Curated.Media](https://www.g2.com/sellers/curated-media)
- **Company Website:** www.curated.media
- **HQ Location:** Los Angeles, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2117608cd8bd32220784f943a5216c13a5b8c748a6fd3db286a2fbbb8745fa33&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcurated-media-platform%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 64% Small, 9% Medium

#### What Do G2 Reviewers Say About Curated.Media?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Curated.Media to be **extremely easy to use** , with intuitive navigation and efficient customer support enhancing their experience.
- Users value the **affordability** of Curated.Media, enjoying competitive costs and premium inventory without hidden fees.
- Users commend the **fast response times** and effective multi-channel inventory management of Curated.Media, enhancing campaign performance.
- Users commend the **responsive customer support** of Curated.Media, enhancing their experience and streamlining workflow.
- Users find **ease of creation** with Curated.Media, efficiently managing and optimizing campaigns on a centralized platform.

##### Cons

- Users face challenges with **campaign management issues** due to manual domain updates and lack of notifications for expired domains.
- Users face **functionality limitations** due to the need for manual domain updates and lack of expired domain notifications.
- Users note some **missing ad formats** in Curated.Media, though new options are gradually being added.
- Users struggle with **poor customer support** , as they must rely on the team for setting floor prices for deals.
- Users find **targeting limitations** due to the restricted number of SSPs available for activating deals.

#### What Are Recent G2 Reviews of Curated.Media?

**["Easy to Use with Great Support and Scale"](https://www.g2.com/survey_responses/curated-media-review-12242374)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/curated-media-review-12242374)

**["Easy-to-Use Platform for Managing PMPs Across DSPs in One Place"](https://www.g2.com/survey_responses/curated-media-review-12237556)**

**Rating:** 5.0/5.0 stars

_— Roy M._

[Read full review](https://www.g2.com/survey_responses/curated-media-review-12237556)

[
Simpli.fi
](https://www.g2.com/products/simpli-fi/reviews)

By [Simpli.fi](https://www.g2.com/sellers/simpli-fi)

[

4.5/5(154)

](https://www.g2.com/products/simpli-fi/reviews)

What do users say?

Users consistently praise the platform for its excellent customer support and ease of use, highlighting how responsive the team is in addressing queries and optimizing campaigns. The intuitive interfa

Pros and Cons

[
Customer Support (10)
](https://www.g2.com/products/simpli-fi/reviews?qs=pros-and-cons)[
Expensive (4)
](https://www.g2.com/products/simpli-fi/reviews?qs=pros-and-cons)

### [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews)

Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale.

**Average Rating:** 4.5/5.0

**Total Reviews:** 153

#### How Do G2 Users Rate Simpli.fi?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.3/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.8/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Simpli.fi?

- **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi)
- **Company Website:** www.simpli.fi
- **Year Founded:** 2010
- **HQ Location:** Fort Worth, TX
- **Twitter:** @simpli\_fi  
1,808 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8a94fbbbc688de7d39111c79a98233bf6f928be1aacbbe2c3d60ccc0de1997f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F801567%2F&secure%5Burl_type%5D=linkedin_company_website)  
618 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Broadcast Media
- **Company Size:** 56% Small, 36% Medium

#### What Do G2 Reviewers Say About Simpli.fi?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **accessible and helpful customer support** of Simpli.fi, enhancing the overall user experience.
- Users value the **ease of use** of Simpli.fi, appreciating its helpful staff and seamless integration for campaign management.
- Users appreciate the **helpful support team** at Simpli.fi, providing assistance and enhancing overall campaign experiences.
- Users value the **exceptional support** from Simpli.fi, highlighting helpful staff and quick assistance throughout their journey.
- Users commend Simpli.fi for its **hyperlocal targeting and seamless integration** , greatly enhancing campaign effectiveness for their agencies.

##### Cons

- Users express concerns about **high costs** and a need for better pricing transparency with Simpli.fi's offerings.
- Users express frustration over **extra fees** and lack of pricing transparency, complicating the onboarding and campaign management process.
- Users express concerns about a **lack of clarity** in onboarding and pricing, leading to confusion and distrust.
- Users face **ad management issues** due to confusing onboarding, hidden fees, and unreliable campaign reporting.
- Users find the **complex onboarding process** of Simpli.fi frustrating, hindering their ability to use the platform effectively.

#### What Are Recent G2 Reviews of Simpli.fi?

**["User-Friendly with Prompt Support"](https://www.g2.com/survey_responses/simpli-fi-review-12756098)**

**Rating:** 4.0/5.0 stars

_— Jacob D._

[Read full review](https://www.g2.com/survey_responses/simpli-fi-review-12756098)

**["Easy Campaign Creation and Responsive Support from Simpli.fi"](https://www.g2.com/survey_responses/simpli-fi-review-11852332)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/simpli-fi-review-11852332)

#### What Are G2 Users Discussing About Simpli.fi?

- [What is Simpli.fi used for?](https://www.g2.com/discussions/what-is-simpli-fi-used-for)
- [What is Bidtellect used for?](https://www.g2.com/discussions/what-is-bidtellect-used-for)
- [How much is Simplifi by Quicken?](https://www.g2.com/discussions/how-much-is-simplifi-by-quicken)
- [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment
- [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment

[
RTB House
](https://www.g2.com/products/rtb-house/reviews)

By [RTB House](https://www.g2.com/sellers/rtb-house)

[

4.4/5(15)

](https://www.g2.com/products/rtb-house/reviews)

What do users say?

Users consistently praise the fast communication and great support provided by RTB House, highlighting how account managers are proactive in optimizing campaigns and suggesting improvements. Many appr

Pros and Cons

[
Customer Support (5)
](https://www.g2.com/products/rtb-house/reviews?qs=pros-and-cons)[
Dashboard Issues (3)
](https://www.g2.com/products/rtb-house/reviews?qs=pros-and-cons)

### [RTB House](https://www.g2.com/products/rtb-house/reviews)

RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012, the RTB House team comprises 1000+ specialists in over 30 locations around the globe. It serves more than 3,000 campaigns for clients across the EMEA, APAC, and Americas regions.

**Average Rating:** 4.4/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate RTB House?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.5/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind RTB House?

- **Seller:** [RTB House](https://www.g2.com/sellers/rtb-house)
- **Year Founded:** 2012
- **HQ Location:** Warsaw, Poland
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c47a6799758ba85087e9ff457e6f6d714f9cafb1918078944165f67117539919&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frtb-house%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,430 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Leisure, Travel & Tourism
- **Company Size:** 60% Medium, 33% Small

#### What Do G2 Reviewers Say About RTB House?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **24/7 customer support** of RTB House, praising their quick resolutions and helpful service.
- Users value the **exceptional performance results** from RTB House, underscoring their effective campaigns and commitment to improvement.
- Users praise RTB House for delivering **excellent results** and effortless implementation, enhancing their advertising effectiveness.
- Users highlight the **great results and support** from RTB House, praising their commitment to continuous improvement.
- Users find RTB House to be a **very helpful and sorted platform** , offering great support and effortless implementation.

##### Cons

- Users are frustrated by **dashboard issues** that hinder budget control, data formatting, and date range clarity.
- Users experience **navigation issues** with campaign control and reporting, limiting budget visibility and creative comparisons.
- Users face **billing issues** with limited control over budget allocation and reporting functionalities in RTB House.
- Users desire more **control over budget management** and clearer insights into campaign performance and creative types.
- Users dislike the **complexity in data handling** with RTB House, making it difficult to extract and format information easily.

#### What Are Recent G2 Reviews of RTB House?

**["Great results and great service"](https://www.g2.com/survey_responses/rtb-house-review-10880223)**

**Rating:** 5.0/5.0 stars

_— Guido D._

[Read full review](https://www.g2.com/survey_responses/rtb-house-review-10880223)

**["High ROI but Limited Creative Flexibility"](https://www.g2.com/survey_responses/rtb-house-review-12467802)**

**Rating:** 4.0/5.0 stars

_— Marco P._

[Read full review](https://www.g2.com/survey_responses/rtb-house-review-12467802)

#### What Are G2 Users Discussing About RTB House?

- [What is RTB House Personalized Retargeting used for?](https://www.g2.com/discussions/what-is-rtb-house-personalized-retargeting-used-for)

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[Browse Cross-Channel Advertising Themes](/categories/cross-channel-advertising/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated April 9, 2026

Cross-channel advertising software enables businesses to plan, manage, and optimize paid advertising campaigns across three or more digital channels, including search, display, mobile, social, and video, through a single platform, giving marketers access to a wider variety of audiences and the unique benefits of each channel.

### Core Capabilities of Cross-Channel Advertising Software

To qualify for inclusion in the Cross-Channel Advertising category, a product must:

- Manage and serve ads across three or more of the following digital advertising channels: search, display, mobile, social, video
- Offer features for uploading or creating online advertisements
- Provide workflows for effectively managing and trafficking ads within the platform
- Track key success metrics including reach, conversions, and ROAS

### Common Use Cases for Cross-Channel Advertising Software

In-house marketing teams and advertising agencies use cross-channel advertising software to diversify and unify their digital advertising strategies. Common use cases include:

- Running coordinated campaigns across search, social, and display from a single management interface
- Buying ads in real time via integrated demand-side platform (DSP) capabilities
- Tracking and reporting unified ROAS and conversion metrics across all active channels

### How Cross-Channel Advertising Software Differs from Other Tools

Cross-channel advertising platforms consolidate what individual channel tools handle separately, including [paid search](https://www.g2.com/categories/paid-search-advertising), [display](https://www.g2.com/categories/display-advertising), [mobile](https://www.g2.com/categories/mobile-advertising), and [video advertising](https://www.g2.com/categories/video-advertising), into a unified workflow. They may also integrate with a [demand-side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) for programmatic ad buying, and connect with [supply-side platforms (SSPs)](https://www.g2.com/categories/supply-side-platform-ssp) and [app monetization platforms](https://www.g2.com/categories/app-monetization-platforms) used by publishers.

### Insights from G2 on Cross-Channel Advertising Software

Based on category trends on G2, unified campaign management and cross-channel performance reporting stand out as standout capabilities. Improved advertising efficiency and reduced overhead from managing multiple channel-specific tools stand out as primary benefits of adoption.

Show More

* * *

## How Do You Choose the Right Cross-Channel Advertising Software?

### What You Should Know About Cross-Channel Advertising Software

### What is Cross-Channel Advertising Software?

Buyers are constantly engaging and switching between multiple devices and media platforms on a daily basis, thus challenging advertisers to provide a seamless customer experience to keep up with them across these channels. Cross-channel marketing involves the engagement of customers or prospects across digital channels and devices. From the mail inbox to social media networks and the internet, and across devices like laptops, tablets, and smartphones, consumers are moving seamlessly and expecting a truly integrated, personalized experience across each of these channels.

To reach out to the buyers and customers with unique personalization, cross-channel advertising software is used by companies. It helps them achieve connectivity between all the digital advertising channels, enhancing customer reach and engagement. It enables advertisers to bring together a complete picture of customer data, helping them understand how ads are performing, and how users are reacting on different channels to their ads.

Businesses leverage cross-channel marketing to help advertisers understand consumers and how they interact across different platforms. This helps them effectively reach users with relevant ads and achieve return on investment (ROI) goals.

Multi-channel advertising and cross-channel advertising are occasionally used interchangeably, but they are two separate concepts. Multi-channel marketing allows communication with customers or prospects across multiple, independent channels that are not necessarily connected to each other, using the best attributes of each channel to maximize their impact. Cross-channel marketing, however, is an advanced idea where a customer’s behavior history influences the next message which they receive. This requires a much more in-depth understanding of a customer’s behavior and preferred channels, and an analytics platform to analyze multiple customer divisions across various channels to determine the next best ad placement. This hence creates a more dynamic campaign that reacts to customer preferences, ensuring that they always receive the right messages on the right channel.

Key Benefits of Cross-Channel Advertising Software

- Create more touchpoints for brands, increasing the chances of conversions
- Create a single cross-channel view of the customer buying journey across channels
- Multiple connections with buyers or customers through their preferred channels
- Provide a positive brand experience and build lasting relationships
- Gain better insights into cross-channel campaigns and advertisements
- Increase brand visibility and customer engagement

### Why Use Cross-Channel Advertising Software?

**Connect with consumers on all of their favorite channels —** Users are no longer digitally static on a desktop at home. They are continuously engaging across various devices, platforms, and apps, each serving a unique purpose and preference for their consumer behaviors. Cross-channel advertising allows marketers to interact or connect with their audience on their most preferred devices and channels such as mobile, desktop, email, and social networks throughout their daily browsing.

**Increase customer engagement and improve customer loyalty —** Cross-channel marketing enables businesses to personalize the various ways they interact with and transmit information to both prospects and customers. Businesses achieve better response and engagement rates by sending targeted and relevant marketing campaigns. Clients feel appreciated and develop trust with relevant and personalized responses and in turn, become loyal customers of the brands over time. Engaging a customer on multiple channels builds trust and credibility, while also serving as a strong reminder to the customer that the company, its products, and its services exist.

**Enhance brand visibility and awareness —** Advertising through multiple channels increases the likelihood of getting more attention from prospects. If one channel is missed, there is the option to slip in through another channel. One channel can increase interest in another. For example, a video on a popular streaming platform might prompt more visits to the brand website. These tools help build a stronger sense of brand identity while increasing brand awareness and saturation.

**Ensure more customer touchpoints, and better customer insights and experience —** Having more touchpoints in the marketing funnel allows marketers to collect more data. Keeping track of how consumers are engaging with ads serves advertisers with information on how to better connect with their target consumers. This data can help develop a better understanding of which promotions work best and where they are running, finally assisting in measuring the brand’s success. Customer insights data is collected throughout the customer buying journey. It helps marketers throw the right content to the right audience at the right places. These tools give a full view of the consumers’ digital playground.

**Track ROI —** Cross-channel advertising allows marketers to understand and track various metrics like reach, conversions, and return on advertising spend (ROAS) that make up the success of their marketing campaigns. Businesses can quickly determine the call-to-action (CTA) impressions and open rates for their email marketing campaigns, opt-in rates for web push notifications, SMS delivery rates, etc. Thus, it allows marketers to measure the overall effectiveness of cross-channel investment.

### Who Uses Cross-Channel Advertising Software?

Cross-channel advertising products are used by in-house marketing teams or external advertising agencies. Leveraging cross-channel advertising software provides companies access to a wider variety of audiences and allows advertisers to take advantage of each channel’s unique benefits.

**Marketing teams —** Marketers find the need to target customers at the right time and place with relevant and engaging content with the goal to build strong relationships and brand identity. This is achieved through cross-channel advertising software. They help marketers reach out to a variety of customers across a multitude of channels, enabling them to understand their customers’ behaviors and in turn, analyze which channels are performing best for them and how to further optimize them to achieve the maximum ROI. It also helps in marketing cost reduction by focusing on the most successful channels to advertise.

### Cross-Channel Advertising Software Features

**Campaign management —** Cross-channel advertising software helps create, edit, and monitor campaigns from one single place. It helps advertisers link cross-channel ad accounts and group them under one business entity. It allows ad account-level insights for monitoring and reporting.

**Campaign analysis —** This type of software provides complete visibility on campaign performance running across multiple channels and devices, which helps users optimize and increase campaign performance. Cross-channel campaign monitoring is done based on marketing spend and analysis is performed based on ad accounts.

**Real-time dashboards —** The software provides real-time dashboards to view spend across channels and campaigns. It helps users view key performance metrics (KPIs) by grouping different ad accounts based on business, region, zone, or geolocation.

**Advertising performance —** Cross-channel advertising software helps discover all cross-channel ad assets like campaigns, ad sets, and ads in just a click. It includes tracking ad conversions by campaign and type of conversion. It also helps users compare the performance of various ads and optimize them to serve their audience better.

**Integrations —** Cross-channel advertising platforms allow integrations with ad networks, publisher ad servers, supply-side platforms (SSPs), or app monetization software that website publishers use to sell their available inventory.

**Attribution models —** With cross-channel attribution models, users can modify campaigns based on performance to optimize marketing spends. It also enables them to review the campaign performance metrics in detail.

**Reporting and analytics —** Cross-channel advertising software helps create, schedule, and share reports based on the ad account level, ad set level, and campaign level in minutes to make faster decisions with better insight. Report scheduling and sharing can be automated as daily, weekly, or at any time as a PDF or spreadsheet.

### Trends Related to Cross-Channel Advertising Software

Over the last decade, there has been a tremendous shift in consumer behavior. When a customer starts their buyer journey, there are multiple digital channels through which they might enter the funnel. Tapping each of these channels is imperative for marketers so that they don’t miss out on any of their valuable prospects.

Businesses are shifting to cross-channel advertising considering the immense potential of the platforms. It is observed that brands using display, mobile, social, and video marketing simultaneously have achieved remarkable improvement in generating quality traffic, customer retention, and better ROI from their advertising efforts.

Technology-driven customers are seen switching seamlessly between different channels while deciding to buy a product or service, pushing marketers to make sure they are present in each of these channels to understand and adapt to customers’ behavior and buying habits. The main objective of a cross-channel strategy is to enable marketers to reach a customer at the right time with the right content and on the right channel.

### Potential Issues with Cross-Channel Advertising Software

**Personalized messages and medium —** Creating personalized content for each medium or channel while being consistent with the brand and overseeing different mediums simultaneously is cumbersome. Even though it might be more work to manage ads on many channels or mediums and personalize communication, the increase in ROI outweighs the cost and efforts put in the management of a cross channel strategy.

**Increased time and expenses —** With cross-channel advertising software, companies need to manage the significant expense of planning explicit content and communicating over each individual channel. If the cost of cross-channel advertising is too high for smaller companies, they should consider focusing only on the channels that provide the best results to deal with the issues.

### Software and Services Related to Cross-Channel Advertising Software

[**Search advertising software**](https://www.g2.com/categories/search-advertising) **—** Search advertising software, also referred to as paid search or search engine marketing (SEM) software, helps businesses advertise on search engines. Search advertising allows companies to target keywords relevant to their businesses and gain more prominent positioning in search engine results, gaining visibility among users who are already searching for those keywords. Search advertising products are typically used by marketing teams or marketing and advertising agencies to identify, target, and bid on keywords.

[**Display advertising software**](https://www.g2.com/categories/display-advertising) **—** Display advertising software helps companies advertise on a wide range of websites. Display advertising products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. Display advertising is typically managed by a company’s marketing team or a third-party advertising agency to drive both brand awareness and direct response initiatives. Display advertising software provides advertisers with the broadest reach comparative to other advertising channels, as it is among the most common form of online advertising.

[**Mobile advertising software**](https://www.g2.com/categories/mobile-advertising) **—** Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives.

[**Social media advertising software**](https://www.g2.com/categories/social-media-advertising) **—** Social media advertising software helps companies advertise on social media sites. Social media advertising products allow advertisers to buy, manage, and place social ads to reach the wide-spanning audiences using these sites. Social media advertising is typically managed by a company’s marketing team or a third-party advertising agency and can be leveraged to drive both brand awareness and direct response initiatives.

[**Video advertising software**](https://www.g2.com/categories/video-advertising) **—** Video advertising software enables advertisers to buy, manage, and place video ads on websites. Video advertising is typically managed by a company’s marketing team or a third-party advertising agency and can be used to drive brand awareness and direct response initiatives. Advertisers may elect to use video advertising due to the possibility of higher engagement rates and better conversion numbers compared to other channels.