# iubenda Reviews
**Vendor:** iubenda  
**Category:** [Consent Management Platforms](https://www.g2.com/categories/consent-management-platform-cmp)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 40
## About iubenda
iubenda group is an international privacy and compliance provider offering solutions that help organizations generate legal documents, manage user consent, and meet requirements across data protection, accessibility, and governance. Founded in 2011 and headquartered in Milan, the group supports more than 150,000 customers across 100+ countries, ranging from small businesses and agencies to SaaS companies, ecommerce brands, and large enterprises. Today, the group includes four brands: iubenda, consentmanager, Complianz, and Cookie First, which together offer a comprehensive suite of tools designed to scale with teams as they grow. Across its ecosystem, the iubenda group provides solutions that address global regulatory frameworks, including the GDPR (and UK GDPR), the ePrivacy Directive, Switzerland’s FADP, Brazil’s LGPD, California’s CCPA/CPRA, and several other U.S. state laws. Businesses can create and maintain multilingual policies, manage cookie consent, document user permissions, support data subject rights workflows, and set up internal whistleblowing channels, all through tools built to reduce operational friction as organizations expand into new markets. The group’s solutions integrate seamlessly with websites, mobile apps, and popular CMS platforms, helping teams ship updates quickly without adding legal or technical overhead. The primary value of the iubenda group’s solutions lies in helping digital teams manage essential privacy and governance tasks in a structured, automated way. By combining document generation, consent management, accessibility tools, and rights-request workflows, the platform supports transparent user experiences while allowing organizations to maintain momentum across product, marketing, and engineering. Its modular approach allows small businesses to start with core products and scale into more advanced workflows across multiple domains, applications, and regions, providing flexibility as compliance needs evolve. Key Features and Capabilities - Privacy and Cookie Policy Generator Creates and maintains legal documents tailored to specific jurisdictions, updating them as privacy regulations evolve. Policies are available in up to 27 languages, making them suitable for multilingual sites, global teams, and businesses with international growth plans. - Privacy Controls and Cookie Solution Scans, identifies, and categorizes cookies and tracking technologies, providing customizable banner configurations aligned with international standards. As a Google-Certified CMP, it integrates with Google Consent Mode v2 and supports the IAB TCF 2.2 framework. - Terms and Conditions Generator Offers structured, customizable terms for websites, applications, and ecommerce environments. - WayWidget (Accessibility Tool) Helps organizations address key usability and accessibility obligations associated with the European Accessibility Act (EAA). - Advanced Solutions Consent, whistleblowing, and monitoring in one place, built for growing businesses. Includes data request managament, confidential whistleblowing, and always-on compliance checks. iubenda group also offers solutions for agencies, enterprises, e-commerce, publishers, advertisers, and app developers, as well as native WordPress and Shopify plugins and apps.



## iubenda Pros & Cons
**What users like:**

- Users praise the **ease of use** of iubenda, highlighting its simple interface and seamless integration capabilities. (9 reviews)
- Users appreciate the **ease of implementing compliance features** , making privacy regulations simple and accessible for all. (7 reviews)
- Users praise the **fast support and attentive customer care** of iubenda, enhancing their overall experience. (7 reviews)
- Users appreciate the **ease of achieving GDPR compliance** with iubenda&#39;s customizable legal documents and straightforward integration. (6 reviews)
- Users praise the **seamless integration** of iubenda, simplifying compliance with customizable solutions and automatic updates. (6 reviews)
- Easy Integrations (5 reviews)
- Regulatory Compliance (5 reviews)
- Users value the **exceptional customer support** of iubenda, ensuring smooth navigation of privacy and cookie regulations. (4 reviews)
- Customizability (4 reviews)
- Customization (4 reviews)

**What users dislike:**

- Users find the **complexity of navigation** in iubenda challenging, especially when dealing with certain settings and options. (3 reviews)
- Users experience **difficult navigation** within iubenda, often finding the settings and options confusing to locate. (3 reviews)
- Users find the **complexity of the interface** a challenge, especially when navigating settings and options. (2 reviews)
- Users find iubenda **expensive** , especially for small sites, with upselling practices that complicate the initial purchase. (2 reviews)
- Users experience a **steep learning curve** with iubenda&#39;s advanced options, requiring time to navigate the admin interface. (2 reviews)
- Learning Difficulty (2 reviews)
- Users find the **poor documentation** confusing, complicating legal compliance and upselling after purchase causes frustration. (2 reviews)
- Billing Issues (1 reviews)
- Compliance Issues (1 reviews)
- Users find **difficult customization** necessary for specific needs, as default legal wording may feel too generic for their purposes. (1 reviews)

## iubenda Reviews
  ### 1. Reliable solution with pitfalls in integration

**Rating:** 4.5/5.0 stars

**Reviewed by:** Rolf J. | Beratungsleiter, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 03, 2026

**What do you like best about iubenda?**

I find the set-up of the cookie panel at iubenda very clean and reliably executed, which is always very relevant for the customers. It has a very good UX that makes setting up easier. I find it particularly helpful that you can see everything in advance during the ongoing process without having to do live tests. Additionally, it has many logically structured options that allow for very fine and granular configuration, down to colors and fonts for buttons, so it can be precisely customized.

**What do you dislike about iubenda?**

Yes. It has gotten better now, but the integration, well, we mostly do it with the plug-in now, and there are various places where you have to insert codes. And I don't always find it so clear, because it is called differently in the WordPress plug-in on the WordPress website than on the iubenda interface. So that is sometimes confusing. It has always worked so far, but I find it unnecessarily complicated and also unclear.

**What problems is iubenda solving and how is that benefiting you?**

iubenda enables us to offer our customers a reliable and always up-to-date solution that complies with the latest standards, whether it's the EU GDPR or other regional regulations. It also helps with the setup of Google ranking-relevant management functions without any issues.

  ### 2. Web & App Availability, but Rude Support and Outdated Docs Hold It Back

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.)

**Reviewed Date:** February 11, 2026

**What do you like best about iubenda?**

the service is available for both web and app

**What do you dislike about iubenda?**

The Consentmanager customer service is sometimes rude. We get stuck in an endless loop where we are supposed to submit logs but we can't fetch those logs. 
Documentation on the website is horrible and outdated so we end up sending emails for questions that should have easy answers.
Getting the invoicing sorted out was a nightmare. We were told that we were at fault but in the end it was Consentmanager that needed to sort things our on their end. We had made the payment but there were some issues that were out of our control. 
The consentbanner does not perform as we expected and we are in a situation that we prefer to not contact support and get a rude reply from Fabio. So we are not the most happy client at the moment.

**What problems is iubenda solving and how is that benefiting you?**

No clue really. The most recent problems have not been solved. We just get the feedback that they will not help us unless we show logs but instead of asking for something we cannot give perhaps it would be more constructive to have a meeting and go though our setup instead of being rude and pointing fingers

**Official Response from Jacopo Pesce:**

> Thank you for taking the time to share your feedback. We truly appreciate your honesty, and we're sorry to hear about the frustration you've experienced.

We want to sincerely apologize for any interaction that felt rude or dismissive. That is not the standard of service we strive to provide, and we are addressing this internally to ensure our communication is always respectful and solution-oriented.

We also hear you on the documentation. We understand how frustrating it can be when resources aren't clear or up to date, and improving them is something we're actively working on. Regarding the invoicing difficulties, we acknowledge the process should have been smoother from the start and we're sorry for the inconvenience.

As for the technical challenges with the consent banner, you make a very fair point. Being asked for logs that are difficult to capture can feel like a dead end, and we understand how that can be discouraging. We are committed to finding a more constructive and collaborative way to help you resolve these issues.

Your experience matters to us and we want to make things right. Please don't hesitate to reach out to us directly so we can work together on the outstanding issues.

  ### 3. Effortless Compliance, Exceptional Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Robert G. | Executive Vice President of Strategy, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 27, 2026

**What do you like best about iubenda?**

I love the simplicity and ease of use of iubenda. Andrew, our sales rep, has been phenomenal. I appreciate how it allows us to update our terms of use and privacy policy on our website without having to manage each individual vendor. It integrates with virtually everything we are using, which is super helpful. Switching to iubenda saved us money compared to paying lawyers and provides a much more effective solution. Initial setup was a piece of cake and couldn't have been easier.

**What do you dislike about iubenda?**

I can’t think of anything.

**What problems is iubenda solving and how is that benefiting you?**

I use iubenda to update our terms of use and privacy policy, avoiding the hassle of managing each vendor. It provides a cheaper, more cost effective solution compared to paying attorneys, integrating with all our website applications seamlessly.

  ### 4. Makes Tedious Work Easy

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hannah E. | Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 04, 2026

**What do you like best about iubenda?**

It's made necessary but tedious website features really easy. Customer Service has always been really great too. Always so quick to reply and so helpful! I've always been able to fix issues quickly because of the teams help.

**What do you dislike about iubenda?**

I feel like there's a bit of learning curve when it comes to figuring out the platform. I wouldn't say it's the most intuitive to use but that has gotten better the more I've used it.

**What problems is iubenda solving and how is that benefiting you?**

It’s helping us with our privacy policy, cookie policy, terms and conditions, privacy controls, and cookie solutions, so it supports a great deal of what we need on our site. It’s been very beneficial, since these are all key features for a website. Iubenda has helped us a lot with keeping these areas covered and easier to manage.

  ### 5. Great tool to make compliance convenient

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jordi R. | Director of Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 20, 2026

**What do you like best about iubenda?**

What I like best about iubenda is how much it simplifies compliance without being overwhelming. The setup is straightforward, the policies stay up to date as requirements change, and everything integrates cleanly. The interface is easy to navigate, the templates/customization options are solid, and support has been responsive when I’ve had questions.

**What do you dislike about iubenda?**

Some setup still takes time but once it is done it is totally worth it.

**What problems is iubenda solving and how is that benefiting you?**

iubenda is solving the “compliance headache” of running a website, and it has been useful specially if you run several ecommerce projects.

  ### 6. Effortless Compliance with Cost-effective Implementation

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sergey P. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 26, 2026

**What do you like best about iubenda?**

I like how easy iubenda is to implement. It's really straightforward. Plus, I appreciate that it doesn't charge extra when implementing it across different markets, making it quite cost-effective. It simplifies managing compliance without needing a legal team to constantly review regulation updates.

**What do you dislike about iubenda?**

Maybe some of the design customization when it comes to embedding terms and conditions and privacy policy can be a bit finicky sometimes. Just make the embedding kind of custom CSS functionality a bit easier.

**What problems is iubenda solving and how is that benefiting you?**

iubenda helps us manage online privacy compliance across different markets, making it easy despite varying regulations. It simplifies managing compliance without needing a legal team for constant updates.

  ### 7. Effortless Compliance with Seamless Integration

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ryan B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 20, 2026

**What do you like best about iubenda?**

I really like iubenda because of its very seamless integration and affordability. The backend is easy to use for making updates and changes, like adding more vendors to our policies. It's also great that we can stay compliant with all cookie and privacy policy laws, which is essential for us. The initial setup of iubenda was very easy, and it continues to effectively serve the purpose we need it for.

**What do you dislike about iubenda?**

Nothing stands out

**What problems is iubenda solving and how is that benefiting you?**

I use iubenda to stay compliant with cookie and privacy policy laws, seamlessly deploy necessary notices, and make easy updates. Its integration is affordable and the backend helps manage policy changes efficiently, like adding new vendors.

  ### 8. Easy, Effective Compliance Setup for Cookie Consent and Privacy Policies

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 20, 2026

**What do you like best about iubenda?**

It’s easy to add cookie consent, a privacy policy, and other compliance-related functionality.

**What do you dislike about iubenda?**

Some of the options in the admin interface are confusing and take a bit of time to figure out. That said, I understand compliance isn’t an easy topic, so it’s not too bad overall.

**What problems is iubenda solving and how is that benefiting you?**

Iubenda helps us keep track of our third-party services and makes it easier to update our privacy policy, terms and conditions, and other compliance pages. It lets us stay focused on other parts of the business instead of spending time tracking down different U.S. and global privacy laws.

  ### 9. Email notifications, templates, and ease of use: a practical tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** José Andrés C. | Responsable IT, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 12, 2026

**What do you like best about iubenda?**

I like the email notification system, the ease of use, and the templates. Overall, I find it a practical and convenient tool to use.

**What do you dislike about iubenda?**

I don't really like iubenda's billing system.

**What problems is iubenda solving and how is that benefiting you?**

In our case, the tool has helped us manage consent and block cookies, as well as implement navigation aids.

**Official Response from Jacopo Pesce:**

> Thank you so much for taking the time to leave this review! It's really nice to hear that iubenda has been a practical addition to your workflow, especially when it comes to managing consent and cookie blocking.

We appreciate your honesty about the billing system too. That kind of feedback is genuinely valuable to us and helps us keep improving.

If you ever need anything, our support team is always happy to help!

  ### 10. Flexible, Powerful, and Feature-Rich Consentmanager

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 27, 2026

**What do you like best about iubenda?**

I really like how flexible and customizable consentmanager is. You’re not stuck with a generic cookie banner, you can tailor it to your setup, even in more complex ad or tracking environments. It’s powerful, integrates well, and gives a lot of features for the price. We were actually using a different solution prior to them. Very happy with the switch.

**What do you dislike about iubenda?**

There’s a bit of a learning curve if you want to use the advanced options. It’s not difficult, but it’s not 100% plug-and-play either.

**What problems is iubenda solving and how is that benefiting you?**

consentmanager helps us stay compliant with GDPR, TCF, CCPA, etc., without juggling multiple tools. Especially in ad-heavy environments, proper consent management directly impacts revenue. It gives us peace of mind while still supporting monetization

  ### 11. Seamless GDPR Compliance with Iubenda

**Rating:** 5.0/5.0 stars

**Reviewed by:** Julio T. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 01, 2026

**What do you like best about iubenda?**

I like iubenda for managing GDPR compliance by documenting and storing user consent records. The automatic script blocking feature is particularly useful as it blocks scripts until user consent is provided. The initial setup of iubenda was fast.

**What do you dislike about iubenda?**

I would like better team time consent analytics to monitor user behavior instantly.

**What problems is iubenda solving and how is that benefiting you?**

I use iubenda for managing GDPR compliance by automatically storing user consent records. It solves problems with lack of consent documentation by blocking scripts until consent is given.

  ### 12. Super Simple and Easy to Use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Matt W. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 20, 2026

**What do you like best about iubenda?**

Super Simple and Easy to Use.  We plugged it in and it does (most of) the rest.

**What do you dislike about iubenda?**

We don't have any complaints with the product.

**What problems is iubenda solving and how is that benefiting you?**

Helping ensure state-level compliance on our website.

  ### 13. Effortless Privacy Compliance with Seamless Integration

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ashutosh J. | Senior Manager, Education Management, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 27, 2025

**What do you like best about iubenda?**

Mostly for making privacy compliance simple and accessible. It offers clear, customizable legal documents (privacy policies, cookie, banner, terms) that automatically update with changing laws, integrates easily with websites and apps. Easy to implement and integrate with website

**What do you dislike about iubenda?**

I feel it can be pricey for small sites or startups, especially if you need multiple products or advanced features. Its legal wording can also be a bit generic unless you carefully customize it.

**What problems is iubenda solving and how is that benefiting you?**

It solves the complexity of privacy and compliance by providing ready-made, customizable legal documents that automatically reflect changing laws, centralize consent management and integrate with websites and apps.

  ### 14. Efficient Cookie Compliance, Needs Database Expansion

**Rating:** 4.5/5.0 stars

**Reviewed by:** Xin T. | Enterprise (> 1000 emp.)

**Reviewed Date:** February 25, 2026

**What do you like best about iubenda?**

The account manager is very approachable and always willing to help.

**What do you dislike about iubenda?**

It would be great if the scanning results could also identify cookies deployed by the website itself.


**What problems is iubenda solving and how is that benefiting you?**

iubenda automates the process of checking cookies on our websites for compliance, efficiently and accurately allowing deep scanning beyond just the homepage.

  ### 15. Easy to Use, Seamless Integration, and Proactive Compliance Updates

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 20, 2026

**What do you like best about iubenda?**

Ease of use and integration. Regular updates are provided to help ensure ongoing compliance.

**What do you dislike about iubenda?**

The platform can feel somewhat complex at times, particularly when navigating certain settings. However, it effectively supports our compliance needs overall. Whenever we encounter challenges, my Iubenda Account Manager is readily available to provide guidance and assist with necessary updates and changes.

**What problems is iubenda solving and how is that benefiting you?**

Iubenda solves the challenge of keeping up with constantly changing privacy and compliance regulations. It ensures our policies remain current, which minimizes legal risk and allows us to focus on running the business.

  ### 16. Excellent Customer Service and Competitive Prices

**Rating:** 4.5/5.0 stars

**Reviewed by:** Gabriele B.

**Reviewed Date:** February 06, 2026

**What do you like best about iubenda?**

I like iubenda's customer service and competitive prices. I find that all their features are easy to understand and I found the initial setup to be very easy.

**What do you dislike about iubenda?**

Sometimes they don't respond quickly and I have to urge them, but usually they resolve it quickly.

**What problems is iubenda solving and how is that benefiting you?**

I use iubenda for managing cookies, solving issues related to this aspect.

  ### 17. Easy Migration and a Practical UI for Multi-Domain Management

**Rating:** 5.0/5.0 stars

**Reviewed by:** İnan . | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 30, 2026

**What do you like best about iubenda?**

Easy migration from other managers, and practical ui for multi domain

**What do you dislike about iubenda?**

in general i have no idea what to dislike from iubenda

**What problems is iubenda solving and how is that benefiting you?**

Cookie GDPR alignment issues are resolved with this product.

  ### 18. Clean UI and Highly Customizable Consent Management Platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 13, 2026

**What do you like best about iubenda?**

I like the clean UI and the level of customizability/flexibility in the consent management platform.

**What do you dislike about iubenda?**

The downside of the customizability/flexibility is that it sometimes can be hard to find the option you are looking for.

**What problems is iubenda solving and how is that benefiting you?**

I’m building a consent dialog that needs to support a consent wall ("Pay or Ok").

**Official Response from Jacopo Pesce:**

> Thank you so much for your kind words and for taking the time to share your experience! We're really glad to hear you're enjoying the clean UI and the flexibility of our consent management platform.

We completely understand your point about navigability: with so many customization options available, finding a specific setting can sometimes take a bit of extra effort. This is valuable feedback for us, and we're always working on improving the user experience to make things easier to find.

If you ever need a hand finding a specific option or have any questions along the way, our support team is always happy to help!

  ### 19. Clear Insights Into Privacy Policy Gaps and Compliance

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 22, 2026

**What do you like best about iubenda?**

It’s helpful to understand the faults in the privacy policy and identify where we’re falling short on compliance.

**What do you dislike about iubenda?**

It should be more comprehensive and include a few references that would help us understand how to do it.

**What problems is iubenda solving and how is that benefiting you?**

It helps me stay compliant as we work with a lot of European customers.

  ### 20. Consent Manager is a very useful tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.)

**Reviewed Date:** February 13, 2026

**What do you like best about iubenda?**

Consent Manager is a very useful, advanced tool designed for even the most demanding businesses.

**What do you dislike about iubenda?**

Nothing. Consent Manager is a valuable tool.

**What problems is iubenda solving and how is that benefiting you?**

We use Consent Manager, and thanks to it we’re able to comply with legal requirements.

  ### 21. Fast, Attentive Support and an Easy-to-Use UI

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 12, 2026

**What do you like best about iubenda?**

Fast support and attentive customer care, with a standard UI that’s easy to use.

**What do you dislike about iubenda?**

iubenda is working nice for me no complains

**What problems is iubenda solving and how is that benefiting you?**

Multi domain and Multi Client consent management easy

  ### 22. Best Italian CMP

**Rating:** 5.0/5.0 stars

**Reviewed by:** Francesco M. | Digital Strategist &amp; UX Specialist, Retail, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 17, 2025

**What do you like best about iubenda?**

Easy, very comprehensive in terms of information, it offers excellent tools to analyze the legal status of your website. Great ease of use.

**What do you dislike about iubenda?**

For the moment, nothing; it's a good scalable product.

**What problems is iubenda solving and how is that benefiting you?**

Iubenda is a good scalable and elastic product.

  ### 23. Easy enough to set up!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Reynir Óli S. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 25, 2024

**What do you like best about iubenda?**

I'm very technologically challenged, so I like that the site does a lot of the heavy lifting for you already.

That being said, there were still some things I needed help with, so I contacted support.
I got a reply right away, and the agent staid with me, live, until I was all sorted out! 
Big shout out to Sahar Amini on the support team, who is an absolute gem! 🙏

**What do you dislike about iubenda?**

So far, I haven't really noticed any. I will update here later if that changes!

**What problems is iubenda solving and how is that benefiting you?**

I have clue how to create a privacy policy or set up things for visitors to the site to agree to terms and conditions and comply with GDPR...
Iubenda helped me with all of that, super quick and easy!

  ### 24. Beautiful tool, Responsive support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 15, 2024

**What do you like best about iubenda?**

Implementation of the quick and understandable tool
The customer support is, as indicated, very responsive and attentive!

**What do you dislike about iubenda?**

unclear policies regarding certain points

**What problems is iubenda solving and how is that benefiting you?**

He does the requested work well

  ### 25. Very satisfied

**Rating:** 5.0/5.0 stars

**Reviewed by:** Francesco . | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 14, 2023

**What do you like best about iubenda?**

Serious company very useful for privacy/cookie laws. Furthermore, the strong point is the assistance. I had some problems that they solved immediately and in a very competent manner.
I am very satisfied.

**What do you dislike about iubenda?**

Nothing, I like everything. I don't think there are things not to like. I had a very positive experience.

**What problems is iubenda solving and how is that benefiting you?**

Technical problems on the cookie consent banner.

  ### 26. Compliance on easy mode

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jesper H. | Founder CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 25, 2023

**What do you like best about iubenda?**

Streamlines the whole process around compliance with GDPR and other regulations. The team has been super supportive and very informative.

**What do you dislike about iubenda?**

Nothing really, my only gripe used to be language support but that has already been adressed

**What problems is iubenda solving and how is that benefiting you?**

We need a privacy policy that is adaptable but don't want to either write it ourselves (dangerous) nor hire lawyers (expensive)

  ### 27. Simple, Straightforward and Effective!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 13, 2023

**What do you like best about iubenda?**

Whether it's their customer support (Frits has always been super helpful) or the UI to setup your privacy or cookie policy, we love using Iubenda and highly recommend.

**What do you dislike about iubenda?**

Honestly, no immediate downsides come to mind. Their help pages are quite comprehensive and informative.

**What problems is iubenda solving and how is that benefiting you?**

Compliance issues in having proper privacy policy

  ### 28. Praise for Julia E. customer service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Milton A. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 09, 2023

**What do you like best about iubenda?**

Our programmer opened a ticket, and Julia E. took the initiative multiple times over several weeks to keep us updated. Since I am not the programmer Julia patiently answered several questions.

**What do you dislike about iubenda?**

I hope that their new pricing schedule will be as good as it has been.

**What problems is iubenda solving and how is that benefiting you?**

Making sure our privacy policy requirements are current. Not using google.

  ### 29. Making Entrepreneurs Life Easier Online - Legal & GDPR Taken Care!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Rahul G. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 13, 2022

**What do you like best about iubenda?**

It's so freaking easy (in fact) in a button of click generate all legal policies you required to online business globally, privacy policy, cookie policy, GDPR and almost every legal aspect of online business is covered. you just need to select what you want to create feel out the information and boom it's ready to integrate into your website, not only that but also if any update comes to the document you generated, it's automatically get updated. how cool is that? Just LOVE IT.

**What do you dislike about iubenda?**

Just one thing, it didn't scan a website to find out what tool is used by that site and include its generated privacy policy automatically, you need to add the manually but still, it's super helpful.

**What problems is iubenda solving and how is that benefiting you?**

I generate my privacy policy, terms and condition, and GDPR through this software. I also sometimes generate my client's privacy policy especially the GDPR because that's complicated. and this software helps me a lot.

  ### 30. Give suggestions to the concrete measure

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ignazio M. | Titolare

**Reviewed Date:** October 11, 2022

**What do you like best about iubenda?**

The pre-filled texts, the discreet presence on the website pages

**What do you dislike about iubenda?**

The lack of operational technical support; the continuous flow of emails that are repetitive, unjustified, and not targeted to the recipient user

**What problems is iubenda solving and how is that benefiting you?**

A correct presence on the web

  ### 31. Good Option to Stay In Compliance with Cookies & Terms

**Rating:** 4.5/5.0 stars

**Reviewed by:** Tammy D. | Founder &amp; CEO, Professional Training & Coaching, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 04, 2022

**What do you like best about iubenda?**

I really like that they notify you if any requirements change.  I also like that I can simply connect the account if I want and the items (Terms & Conditions, Cookies, etc.) show up automatically.

**What do you dislike about iubenda?**

I think they make the 'legality' issues more difficult to understand and do not always make it clear what I need to do.  They also tried to upsell after I purchased what I thought was full coverage.  They were good to get all covered once brought to their attention.

**What problems is iubenda solving and how is that benefiting you?**

Website compliances for Cookies Policy, Website Terms and Conditions, and Privacy Policy.  The biggest benefit is that I do not have to even think about it anymore or be concerned that about the compliances as they worry about it for me and make suggestions if I need to change anything.

  ### 32. It makes what it's meant for, but with little flexibility

**Rating:** 3.0/5.0 stars

**Reviewed by:** Guido N. | Data Analytics Consultant, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 24, 2021

**What do you like best about iubenda?**

It is very easy to set up and configure. The web interface has most of the controls you expect to design your cookie banner. Custom design is possible, but it's not that straightforward to implement it. The generated cookie policy is ok, though not the best in the market.

**What do you dislike about iubenda?**

It is quite pricy for what it offers (especially compared with competitors like Cookiebot or OneTrust). The support usually fulfills your requests, but not at the first interaction: you have to push a little to have your answers. They make nasty marketing campaigns, scaring companies with the threat of fines and proposing useless cookie consent registries.

**What problems is iubenda solving and how is that benefiting you?**

It makes the management of cookies easy and straightforward

  ### 33. Nice tool but not very cheap

**Rating:** 4.0/5.0 stars

**Reviewed by:** Gianluigi S. | Software Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 23, 2022

**What do you like best about iubenda?**

It's really easy and complete, it offers a lot of functionalities

**What do you dislike about iubenda?**

The biggest downside is the price, it's actually not that cheap

**What problems is iubenda solving and how is that benefiting you?**

Complying to GDPR

  ### 34. Easy to use and get integrated on website

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 15, 2018

**What do you like best about iubenda?**

It's ease of use. Generating a privacy policy can be a pain but iubenda makes it a smooth process. Also they allow for a cookie generator which can be very useful for EU users and if you have visitors. Overall the software is easy which makes it smooth to get the job done.

**What do you dislike about iubenda?**

Sometimes it doesn't allow enough flexibility on changing up the privacy policy and certain elements don't generate nicely enough in terms of visuals.

**Recommendations to others considering iubenda:**

Affordable to generate a privacy policy. Highly recommend.

**What problems is iubenda solving and how is that benefiting you?**

- Saving time
- Easy to make changes to our services and privacy policy

  ### 35. Create your privacy policy for you

**Rating:** 5.0/5.0 stars

**Reviewed by:** Justin B. | Vendor Relations Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 17, 2020

  ### 36. A complete solution if you are willing to spend some buck

**Rating:** 3.5/5.0 stars

**Reviewed by:** Enrico M. | Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 13, 2019

**What do you like best about iubenda?**

It allows you to manage all the privacy aspect of you site following a very well done setup guide.
The service enables you to create the privacy policy for free if your site is very basic and it also provides you with a cookie popo-up solution

**What do you dislike about iubenda?**

When I had to create the term of condition it wasn't clear that I had to pay for the "ultra"  subscription in order to get it. I checked all the field spending a lot of time on it only to find out later that I had to pay.

**Recommendations to others considering iubenda:**

Check if you are willing to spend 99 $/year before completing the terms of conditions set-up process. Otherwise, you are going to waste a lot of time.

**What problems is iubenda solving and how is that benefiting you?**

I prepare my site to be used in europeans country creating: a privacy policy, a cookie policy, a cookie pop-up, and Terms of condition. And I do all that without hiring a lawyer

  ### 37. Easy to Implement and use

**Rating:** 3.0/5.0 stars

**Reviewed by:** Emma G. | VP, Sales & Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 11, 2019

**What do you like best about iubenda?**

Quick and easy to implement; however, if you want specific wording or layouts may be more challenging. I like that they stay up-to-date with the legalese needed. Their support has been helpful to resolve issues that we've run into.

**What do you dislike about iubenda?**

While their support is helpful once you get their attention, I've found that it's hard to get a response initially. On 3 occasions, I've had to prompt them repeatedly to respond.

I don't love some of the wording (would like it to be more user friendly) but it's a reasonable trade-off for a small company to not have to write it all from scratch.

The advanced configuration of the cookie consent banner leaves a lot to be desired. If you want anything other than the default view, you'll be writing markup and scripts. Not a big deal, but it's only turnkey if you accept all the defaults.

**Recommendations to others considering iubenda:**

Be clear on what you want from a cookie solution. If control over the language and design is crucial, really evaluate these aspects of iubenda.

**What problems is iubenda solving and how is that benefiting you?**

Keeping our privacy and cookie policies up-to-date across several sites as well as implementing cookie consent. It is definitely simpler, quicker and easier to update in iubenda and push out to all sites.

  ### 38. Great (and cheap) solution 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Salvatore R. | Direttore creativo, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 05, 2019

**What do you like best about iubenda?**

The privacy policy generator is a great tool. It’s cheap and it helped me a lot

**What do you dislike about iubenda?**

The new tool for terms and conditions is a bit expensive for small projects 

**Recommendations to others considering iubenda:**

The website scan feature will help you create the perfect privacy policy page

**What problems is iubenda solving and how is that benefiting you?**

Privacy policy generator and cookie solution helped me with gdpr compliance on many websites

  ### 39. Easy to set up, a bit difficult to integrate

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 24, 2018

**What do you like best about iubenda?**

With iubenda you can easily set up your privacy and cookie policy with just a few clicks and if you need it to be on multiple languages, you have the option to translate it. My favorite feature is the cookie solution which you can edit and easily embed on any website either on the top of the page, bottom or as a pop-up.

**What do you dislike about iubenda?**

It is a little difficult to integrate it to your website, it defenitely takes a few more clicks than what you would like to and its a little bit of a trial and error, but once you integrate it you completly forget about it and any changes you make on your dashboard will automacally update on your website and embeded codes.

**Recommendations to others considering iubenda:**

27 dolars a year is a steal, just get it now and forget about your cookie problems!

**What problems is iubenda solving and how is that benefiting you?**

Sometime it is hard to make sure you comply with all law requirements, this tool makes it as easy as going trough a checklist and just clicking save.

  ### 40. Startup 

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jithin J. | Member, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 19, 2019

**What do you like best about iubenda?**

I have used iubenda service for my startup incorporation. The process is very organized through their system. In addition I got assistance with making all the necessary documents. The customer is really great.

**What do you dislike about iubenda?**

The time taking for the process of incorporation is comparatively more. As the process is a systematic approach, it takes time.

**What problems is iubenda solving and how is that benefiting you?**

With iubenda, I have made the incorporation of my startup hustle free. The customer support is great.


## iubenda Discussions
  - [What does iubenda do?](https://www.g2.com/discussions/what-does-iubenda-do) - 1 comment

- [View iubenda pricing details and edition comparison](https://www.g2.com/products/iubenda/reviews?exec=1ba9874&irpid=irpid&section=pricing&secure%5Bexpires_at%5D=2026-05-31+01%3A31%3A03+-0500&secure%5Bsession_id%5D=c41b1207-1353-4776-ba71-7912c7c7f9fd&secure%5Btoken%5D=6c530b2d05187f0f9d1ce9bbf79da2864d92de4950c47595244e232c2d6b86a2&format=llm_user)
## iubenda Integrations
  - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)
  - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews)
  - [Drupal](https://www.g2.com/products/ibby-drupal/reviews)
  - [ePages](https://www.g2.com/products/epages/reviews)
  - [Ghost](https://www.g2.com/products/ghost-ghost/reviews)
  - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews)
  - [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews)
  - [Jimdo](https://www.g2.com/products/jimdo/reviews)
  - [Joomla](https://www.g2.com/products/joomla/reviews)
  - [Magento 2 Blog Extension](https://www.g2.com/products/magento-2-blog-extension-2020-06-26/reviews)
  - [Matomo (Formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews)
  - [PrestaShop](https://www.g2.com/products/prestashop/reviews)
  - [SAS Viya](https://www.g2.com/products/sas-sas-viya/reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews)
  - [Squarespace](https://www.g2.com/products/squarespace/reviews)
  - [Ucraft](https://www.g2.com/products/ucraft/reviews)
  - [Webflow](https://www.g2.com/products/webflow/reviews)
  - [Wix](https://www.g2.com/products/wix/reviews)
  - [WooCommerce](https://www.g2.com/products/woocommerce/reviews)
  - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews)
  - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)

## iubenda Features
**Platform Additional Functionality**
- Dashboard
- Cloud
- Mobility

**Functionality**
- Dashboard
- Reporting
- Integrations
- End-user management
- Audit trails
- APIs
- Mobile SDK
- Customizable design
- Server-side storage

**Functionality**
- Auto scans
- Auto privacy policy update
- Cookie notice report
- Easy installation
- Reporting

**Functionality**
- Generates privacy policies
- Downloadable format
- Embeddable format
- Updates Automatically
- Dashboard

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Agentic AI - Website Accessibility Plugins**
- Autonomous Task Execution
- Cross-system Integration

**Platform Content**
- Automation
- File Sharing
- Content Library

**Functionality**
- Identity Verification
- Workflow
- DSAR Portal
- Reporting and logs

**Agentic AI - Legal Document Drafting**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Platform Basics**
- Interoperability
- Offline Editing
- E-Signature

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