iubenda is a Consent Management Platform (CMP) that helps businesses generate legal policies, manage user consent, and comply with international data protection requirements. It is designed for organizations of all sizes - ranging from startups and agencies to SaaS providers, e-commerce platforms, and large enterprises - that operate websites, apps, or online services where personal data is collected or processed. The software supports compliance with frameworks such as GDPR (including UK GDPR), the ePrivacy Directive/Cookie Law, Switzerland’s FADP, Brazil’s LGPD, California’s CCPA/CPRA, and several other U.S. state privacy laws.
Founded in 2011 and headquartered in Milan (Italy), iubenda now serves more than 150,000 clients across 100+ countries. The platform allows businesses to generate legally compliant documents in up to 15 languages, making it suitable for global organizations with multilingual websites and applications.
It integrates seamlessly across websites, mobile applications, and third-party services, with ready-to-use plug-ins for CMS platforms like WordPress and Shopify to simplify deployment (just 1-click needed). iubenda is continuously updated to reflect changes in data protection laws, ensuring that policies and consent tools remain aligned with evolving regulatory standards.
Core features and capabilities include:
- Privacy and Cookie Policy Generator: Automatically creates and maintains jurisdiction-specific legal documents that update as privacy regulations evolve.
- Privacy Controls and Cookie Solution: Scans, identifies, and categorizes cookies and trackers, providing customizable banners that comply with the ePrivacy, and other international laws. As a Google-Certified CMP, it also integrates with Google Consent Mode v2 and supports IAB TCF 2.2, ensuring compatibility with advertising, analytics, and programmatic advertising standards.
- Terms and Conditions Generator: Provides customizable and structured terms of service for websites, applications, and e-commerce.
- Consent Database: Collects and stores user consents in an exportable format, supporting accountability and compliance audits.
- WayWidget: An interactive widget designed to help organizations address accessibility requirements under the European Accessibility Act (EAA).
- Data Subject Rights Management Tool: Offers a centralized interface to process rights requests (access, erasure, portability, rectification, etc.), with embedded submission forms, dashboards, notifications, and logging.
- Whistleblowing Management Tool: Tailored for the EU Whistleblower Directive and its requirement for EU companies or branches with 50+ employees to establish a secure internal reporting channel, this tool helps keep you compliant with a secure platform for receiving and managing whistleblower reports.
By combining automated policy generation with cookie consent management, accessibility, and rights-request tools, iubenda streamlines the process of complying with complex and overlapping privacy obligations. Businesses can embed iubenda’s solutions directly into their digital properties, reducing the need for manual updates or extensive in-house legal expertise.
The platform’s modular structure allows small organizations to begin with essential tools while enabling enterprises to scale compliance across multiple domains, applications, and jurisdictions. Through continuous monitoring of privacy laws and ongoing product updates, iubenda helps companies minimize regulatory risk and provide transparent, user-friendly experiences for their customers.
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Czech, Danish, German, Greek, English, French, Italian, Dutch, Polish, Portuguese, Russian, Spanish, Swedish
Product Description
Privacy and cookie policy generator for websites, mobile and Facebook apps
Overview by
Andrea Giannangelo
