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G2 recognized SE Ranking
SE Ranking

By SE Ranking

4.8 out of 5 stars

How would you rate your experience with SE Ranking?

SE Ranking Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find SE Ranking's ease of use exceptional, enjoying intuitive tools and straightforward reporting for effective project tracking. (59 mentions)
Users value the fantastic keyword research features of SE Ranking, enhancing their SEO strategies effortlessly. (40 mentions)
Users find SE Ranking's rank tracking feature excellent, especially for SEO audits and support for beginners. (36 mentions)
Users value SE Ranking's user-friendly interface and comprehensive tools, making SEO management efficient and effective. (34 mentions)
Users appreciate the user-friendly interface of SE Ranking, finding it powerful yet easy to navigate for their SEO needs. (25 mentions)
Users value the responsive customer support of SE Ranking, consistently receiving timely assistance for their inquiries. (24 mentions)
Users experience limited collaboration and visibility due to restrictions on accessing projects created by other users. (13 mentions)
Users find SE Ranking expensive due to weak currency exchange rates and better price/quality alternatives available. (8 mentions)
Users find the steep learning curve challenging, requiring time to master the numerous features effectively. (7 mentions)
Users face challenges with complex options and limitations on features, requiring upgrades for full functionality. (7 mentions)
Users find the difficult learning curve to be steep, requiring time and support to navigate effectively. (5 mentions)
Users note the slow online chat support and suggest improvements for a better customer service experience. (5 mentions)
Users find the pricing issues of SE Ranking restrictive, with costly plans and limitations on essential features. (5 mentions)
Users note limited data access affects SEO auditing and keyword research capabilities compared to competitors. (2 mentions)

Top Pros or Advantages of SE Ranking

1. Ease of Use
Users find SE Ranking's ease of use exceptional, enjoying intuitive tools and straightforward reporting for effective project tracking.
See 59 mentions

See Related User Reviews

Anne K.
AK

Anne K.

Small-Business (50 or fewer emp.)

5.0/5

"Excellent, well priced SEO tool packed full of features"

What do you like about SE Ranking?

SE Ranking is easy to use with interactive online tools, flexible reports and great research tools.

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Easy to use for SEO beginners and experts"

What do you like about SE Ranking?

Love the ranktracking and content editor most, but all tools are great and easy to use. Fast results with SE Ranking.

2. Keyword Research
Users value the fantastic keyword research features of SE Ranking, enhancing their SEO strategies effortlessly.
See 40 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Good, no actually it's a GREAT, rank checking tool!"

What do you like about SE Ranking?

I used it to check keyword rankings and it's really good. Also the support staff are very nice and helpful.

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"SE Rankings is the best SEO software with many tools to improve SEO"

What do you like about SE Ranking?

Very easy to use, navigation is simple and well organized allowing access to the multiple of SEO tools easy to find. The competitor research tool i

3. Rank Tracking
Users find SE Ranking's rank tracking feature excellent, especially for SEO audits and support for beginners.
See 36 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Good, no actually it's a GREAT, rank checking tool!"

What do you like about SE Ranking?

I used it to check keyword rankings and it's really good. Also the support staff are very nice and helpful.

Saddat A.
SA

Saddat A.

Small-Business (50 or fewer emp.)

5.0/5

"Affordable Alternative To SEMRush or AHREF"

What do you like about SE Ranking?

SE Ranking has been a superb go to tool for keyword ranking, performing SEO audits and website audits.

4. Features
Users value SE Ranking's user-friendly interface and comprehensive tools, making SEO management efficient and effective.
See 34 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Pleasantly surprised: SE Ranking - The Underdog!"

What do you like about SE Ranking?

SE ranking is an incredibly powerful platform, while at the same time providing a very user friendly and easy to understand interface. While looking f

JV

Jack V.

Small-Business (50 or fewer emp.)

5.0/5

"SE Ranking: The Ultimate SEO Tool Available"

What do you like about SE Ranking?

I have compared SE Ranking side-by-side with other SEO tools such as Ahrefs, Semrush, Moz, and several others. SE Ranking offers virtually all the too

5. SEO Optimization
Users appreciate the user-friendly interface of SE Ranking, finding it powerful yet easy to navigate for their SEO needs.
See 25 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Pleasantly surprised: SE Ranking - The Underdog!"

What do you like about SE Ranking?

SE ranking is an incredibly powerful platform, while at the same time providing a very user friendly and easy to understand interface. While looking f

Verified User
I

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Great tool for digital marketers"

What do you like about SE Ranking?

I like SE Ranking best for its all-in-one SEO toolkit that’s user-friendly, accurate, and great for tracking keywords, on-page audits and competitor d

6. Customer Support
Users value the responsive customer support of SE Ranking, consistently receiving timely assistance for their inquiries.
See 24 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Good, no actually it's a GREAT, rank checking tool!"

What do you like about SE Ranking?

I used it to check keyword rankings and it's really good. Also the support staff are very nice and helpful.

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"SE Rankings is the best SEO software with many tools to improve SEO"

What do you like about SE Ranking?

Very easy to use, navigation is simple and well organized allowing access to the multiple of SEO tools easy to find. The competitor research tool i

Top Cons or Disadvantages of SE Ranking

1. Limited Features
Users experience limited collaboration and visibility due to restrictions on accessing projects created by other users.
See 13 mentions

See Related User Reviews

Jerrell N.
JN

Jerrell N.

Small-Business (50 or fewer emp.)

5.0/5

"This is the best SEO tool for freelancers around"

What do you dislike about SE Ranking?

There's a lot of features which can get a bit confusing.

Verified User
I

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Great tool for digital marketers"

What do you dislike about SE Ranking?

SE Ranking does not allow admins to view or access projects created by other users, which limits collaboration and visibility across teams.

2. Expensive
Users find SE Ranking expensive due to weak currency exchange rates and better price/quality alternatives available.
See 8 mentions

See Related User Reviews

AB

Armand B.

Small-Business (50 or fewer emp.)

5.0/5

"SE Ranking is Amazing"

What do you dislike about SE Ranking?

Wouldnt call it an downside, but looking forward to my Country being added to AI overview. Also wish everything wasn't in USD, as my countries exchang

BV

Berry v.

Small-Business (50 or fewer emp.)

4.5/5

"Great SEO tool and great service"

What do you dislike about SE Ranking?

I think for improve seo content quality, there are products with a better price/quality relation.

3. Learning Curve
Users find the steep learning curve challenging, requiring time to master the numerous features effectively.
See 7 mentions

See Related User Reviews

Jerrell N.
JN

Jerrell N.

Small-Business (50 or fewer emp.)

5.0/5

"This is the best SEO tool for freelancers around"

What do you dislike about SE Ranking?

There's a lot of features which can get a bit confusing.

François B.
FB

François B.

Small-Business (50 or fewer emp.)

5.0/5

"Insightful, affordable and intuitive SEO Tool with very helpful website optimization features"

What do you dislike about SE Ranking?

There are a lot of features, and it takes some time to learn how to use them all. However, the academy courses are really helpful.

4. Limitations
Users face challenges with complex options and limitations on features, requiring upgrades for full functionality.
See 7 mentions

See Related User Reviews

Bogdan K.
BK

Bogdan K.

Small-Business (50 or fewer emp.)

5.0/5

"Great seo platform"

What do you dislike about SE Ranking?

Complicated share of a project between several accounts with all features.

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Awesome tool for SME agency"

What do you dislike about SE Ranking?

Limits of use for certain function that requires upgrades.

5. Difficult Learning
Users find the difficult learning curve to be steep, requiring time and support to navigate effectively.
See 5 mentions

See Related User Reviews

Ralf S.
RS

Ralf S.

Small-Business (50 or fewer emp.)

5.0/5

"Ingenious SEO tool and top support"

What do you dislike about SE Ranking?

Some options are a little more difficult to understand, but you can quickly get used to them with the help of support or instructions.

Sofia H.
SH

Sofia H.

Small-Business (50 or fewer emp.)

5.0/5

"Comprehensive SEO Tool with Excellent Value for Money"

What do you dislike about SE Ranking?

The learning curve is quite steep, and it takes time to develop an efficient workflow. Some features aren't included in the base plan, which is fine,

6. Poor Customer Support
Users note the slow online chat support and suggest improvements for a better customer service experience.
See 5 mentions

See Related User Reviews

Orlando B.
OB

Orlando B.

Small-Business (50 or fewer emp.)

3.5/5

"SE Ranking, great tool to begin"

What do you dislike about SE Ranking?

I did not like the client service, it did feel like a bot and as much as I think its a great starter tool, I ultimately ended with SEMRUSH, the data f

Marcin K.
MK

Marcin K.

Small-Business (50 or fewer emp.)

5.0/5

"Polish proverb: “The proverb bears out - friends are made in poverty.”"

What do you dislike about SE Ranking?

I miss an easy way to communicate with the support team

7. Pricing Issues
Users find the pricing issues of SE Ranking restrictive, with costly plans and limitations on essential features.
See 5 mentions

See Related User Reviews

AB

Armand B.

Small-Business (50 or fewer emp.)

5.0/5

"SE Ranking is Amazing"

What do you dislike about SE Ranking?

Wouldnt call it an downside, but looking forward to my Country being added to AI overview. Also wish everything wasn't in USD, as my countries exchang

BV

Berry v.

Small-Business (50 or fewer emp.)

4.5/5

"Great SEO tool and great service"

What do you dislike about SE Ranking?

I think for improve seo content quality, there are products with a better price/quality relation.

8. Limited Data Access
Users note limited data access affects SEO auditing and keyword research capabilities compared to competitors.
See 2 mentions

See Related User Reviews

Billy H.
BH

Billy H.

Small-Business (50 or fewer emp.)

4.0/5

"Perfect for SEO agencies"

What do you dislike about SE Ranking?

The UX can be intimidating. Imo it's better and more intuitive than SEMrush and AHREFs but there's still a lot of menu diving. I'm used to it now t

AG

Abel G.

Small-Business (50 or fewer emp.)

5.0/5

"A fair price for all the features you need"

What do you dislike about SE Ranking?

To say something negative, if you downgrade your plan they take away the historical data tools on keywords/domains and Insights Tool, I think that lim

SE Ranking Reviews (1,409)

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Reviews

SE Ranking Reviews (1,409)

View 2 Video Reviews
4.8
1,409 reviews
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G2 reviews are authentic and verified.
ER
Web Designer
Small-Business (50 or fewer emp.)
"Intuitive SEO Tool with Outstanding Support and Features"
What do you like best about SE Ranking?

I've experimented with other tools like AHREF, Moz and SemRush but I've found SE Ranking to be the most intuitive to use. I'm new to this level of SEO-ing but whenever I've had questions, support has been quick to respond with clear answers. It's a little bit addicting to see changes to rankings and create competitor profiles. I also really like the keyword research tool and the advanced filters for intent and search features. Totally worth the investment for me. Review collected by and hosted on G2.com.

What do you dislike about SE Ranking?

Some of the navigation can be a little bit layered and confusing (what project am I in?), I'm not really sold on the content marketing parts and the AI writer. The suggestions are okay - but I'm not sure they aren't leaning toward overoptimizing in a generic kind of way... I need to experiment with it more though. Figuring out how to add keywords and which ones to add was a little tricky for me. Review collected by and hosted on G2.com.

Response from Cody Crawford of SE Ranking

Thank you for the detailed review. We’re glad SE Ranking has been a good fit and that the platform’s ease of use, keyword research, and competitive insights are adding real value to your SEO work. It’s great to know our support team has been helpful as well.

We also appreciate your feedback on navigation and the content features. We’re continuing to refine both to make the experience more intuitive and to improve the quality of AI suggestions. Your input helps guide those updates.

Verified User in Marketing and Advertising
AM
Small-Business (50 or fewer emp.)
"All-in-One SEO Solution That Streamlines My Workflow"
What do you like best about SE Ranking?

I love that SE Ranking combines everything I need in one platform. The keyword rank tracker is reliable and updates quickly, the competitor analysis gives great insights, and the site audit catches technical issues I might miss. The interface is easy to use but still powerful for advanced SEO work. The White Label reports look professional and save me tons of time. Plus the pricing is reasonable compared to other tools. It's become essential for my SEO workflow. Review collected by and hosted on G2.com.

What do you dislike about SE Ranking?

The customer service response time can be a bit slow, especially during busy periods. It would be helpful to get faster support when dealing with urgent issues or technical questions. Otherwise, the platform works well for my needs. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business (50 or fewer emp.)
"Our go-to SEO tool for over 5 years"
What do you like best about SE Ranking?

We have been using SE Ranking at Publimarketing Online for over five years, and what we value most is that the tool is constantly evolving and quickly adapts to changes in SEO. The support is very good, and the training they provide on their own functionalities helps us make the most of them. Additionally, the integration with Google Search Console and Google Analytics is very simple, and the creation of reports for clients is quick and clear, which is why it has become the foundation of our content tracking and planning system. Review collected by and hosted on G2.com.

What do you dislike about SE Ranking?

API integrations have been somewhat complex for us, and we believe they could be simplified and better documented, especially for agencies that want to automate processes. We also see room for improvement in the keyword suggestion and grouping tools, both in the accuracy of the proposals and in usability when working with large volumes of keywords. Review collected by and hosted on G2.com.

Response from Cody Crawford of SE Ranking

Thank you for your detailed feedback! We're glad to hear that SE Ranking has been a valuable tool for your SEO needs over the past 5 years. We appreciate your suggestions for improvement and will definitely take them into consideration for future updates.

James S.
JS
Company Director
Small-Business (50 or fewer emp.)
"Amazing all in one product"
What do you like best about SE Ranking?

We came to SE Ranking as it was recommended by another SEO expert for keyword analysis, and wow have we been amazed! The product contains literally everything an agency needs to provide a full service to their clients, and we've been able to cancel subscriptions for three other products and saved a lot of money yearly. The user interface is highly intuitive. The onboarding, training, and customer service is elite. We use this product almost every day and it has been extremely straightforward to use the majority of the product features in a quick timeframe. Review collected by and hosted on G2.com.

What do you dislike about SE Ranking?

Literally nothing! The product has delivered so much more than I expected. Review collected by and hosted on G2.com.

Response from Cody Crawford of SE Ranking

Thank you for the amazing feedback. We’re thrilled to hear SE Ranking has given your agency everything you need in one platform and even allowed you to replace other tools while saving costs. It’s great to know the interface, onboarding, and support have been valuable, and that the platform is helping with both SEO and SMM efforts. We appreciate your trust and are glad SE Ranking has become part of your day-to-day work.

Joan V.
JV
CEO
Small-Business (50 or fewer emp.)
"A simple-to-use service but with a lot of depth"
What do you like best about SE Ranking?

I have been actively using SE ranking for about 3 months. I use a pro 2000 account to track and improve my company's positioning, as well as to help several clients with theirs.

Currently, I have 10 projects that I track and improve, and it's rare for a day to go by without me checking in once or twice.

The learning curve is relatively simple, almost everything has a little icon (i) to get more information, and many of the elements are clickable to get more information about them.

They have impeccable customer service, from the initial information to support and guidance in implementing the service. Everything has been quite easy, it integrates seamlessly with Search Console and analytics (in just a few clicks) and you have all the necessary information there.

When my current subscription expires, I will definitely renew it. Review collected by and hosted on G2.com.

What do you dislike about SE Ranking?

If I had to find a "but," it would be the number of keywords in the database and the number of backlinks. But of course, it is considerably cheaper... Review collected by and hosted on G2.com.

Response from Cody Crawford of SE Ranking

Thank you for the detailed review. We’re glad to hear SE Ranking has been a valuable part of your SEO work and that the ease of use, integrations, and customer support have stood out. We appreciate your feedback on keyword and backlink data, and our team continues to work on expanding both to deliver even more insights.

Brandon G.
BG
SEO Manager
Small-Business (50 or fewer emp.)
"A Powerful SEO Tool for Everyone"
What do you like best about SE Ranking?

The improved Site Audit is very helpful when analyzing prospects and clients websites. In addition to these updates the new AI search rankings is a new feature I have been trying out and finding very insightful. They also have invested in great educational content in the form of webinars and conferences. This is very helpful in continuing to learn and improve my skillset. Review collected by and hosted on G2.com.

What do you dislike about SE Ranking?

Toxic backlinks often includes websites which are not and sometimes spam gets through as high authority. This is just the general nature of how their algorithm works but would be great if we can say Not Toxic or mark domains as toxic. Review collected by and hosted on G2.com.

Response from Cody Crawford of SE Ranking

Thank you so much for the thoughtful review. We're really glad the Site Audit and AI search features are helping you, and we appreciate the feedback on toxic backlinks. It's on our radar and we’re working to make it better.

Christophe G.
CG
""
Sergen K.
SK
Business Development Manager
Mid-Market (51-1000 emp.)
"Cost efficient and accurate"
What do you like best about SE Ranking?

To start of they offer a user friendly interface UI making it very easy to check and track any required data you need. Very easy to use and integrate your websites, up to 5 projects for the cheapest plan. I use SE Ranking mostly for my website audits and tracking my keywords ranks alone and crosscheck agents competitors in the same industry. I use them everyday and follow the reports which they also send via email. I have tried other services and can recommend anyone looking for a cost effective tool which is very accurate. I have so much more to say but they won’t fit in this review so check it out for yourself with their free trail. I havent had the chance to reach out to customer support so cant say too much on that. Review collected by and hosted on G2.com.

What do you dislike about SE Ranking?

Although its a good platform overall some more experienced users may find it's backlink database isn't as comprehensive as that of larger platforms in the industry. During peak hours the load time for creating reports may occasionally be slow but its not a big issue which im sure the team is already working on. Review collected by and hosted on G2.com.

Response from Cody Crawford of SE Ranking

Thank you for the great review and for sharing how SE Ranking supports your SEO efforts. We’re glad the platform’s ease of use, reporting, and accuracy have made a real difference in your visibility and daily workflow. We appreciate the feedback on backlinks and report speed, those are areas we’re continuing to improve.

Thanks again for the recommendation and for being part of the SE Ranking community.

The SE Ranking Team

DA
Marketing Manager
Small-Business (50 or fewer emp.)
"Everything you need for a professional SEO analysis"
What do you like best about SE Ranking?

I have been using SE Ranking for several months for managing the SEO of my projects, and I can say with certainty that it is one of the most comprehensive and intuitive tools on the market.

The platform offers everything needed for a professional SEO analysis, all in a single, easy-to-use interface: keyword monitoring, technical audit, competitor analysis, on-page suggestions, and much more.

The keyword tracking is extremely accurate and customizable by location, language, and device, which is essential for those working with clients in different markets.

The site audit is clear, detailed, and truly useful for identifying issues and improving the SEO structure.

I also appreciate the extra features Review collected by and hosted on G2.com.

What do you dislike about SE Ranking?

Expand the crawler and update the database more frequently to offer more in-depth analyses. Review collected by and hosted on G2.com.

Response from Cody Crawford of SE Ranking

Thank you for the detailed review. We’re glad SE Ranking has been a comprehensive and intuitive solution for managing SEO across your projects. It’s great to hear that keyword tracking, audits, competitor analysis, and on-page suggestions are making a difference in your work.

We also appreciate your feedback on expanding the crawler and updating the database more frequently. Our team is always working to strengthen data depth and freshness, and insights like yours help guide those improvements.

Shruti J.
SJ
Digital Marketing Coordinator
Human Resources
Small-Business (50 or fewer emp.)
"Best for SEO and Research"
What do you like best about SE Ranking?

I used to use SE Ranking almost every day, and it is easy to use; there are a few things that are done almost every day with this tool, for example, traffic checking and audit reports. These two things primarily depend on these tools. It us easy to implement and customer support is also good. Review collected by and hosted on G2.com.

What do you dislike about SE Ranking?

There is nothing that I dislike about the things for which I depend on this tool; they offer those functionalities, and the results are also quite accurate, so yeah, nothing much to dislike. Review collected by and hosted on G2.com.

Response from Cody Crawford of SE Ranking

Thank you for the review. We’re glad to hear SE Ranking has been easy to use and helpful in your daily workflow, especially for audits, traffic checks, and resolving site issues. It’s great to know the accuracy and support have met your expectations. We appreciate your feedback.

The SE Ranking Team

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