Our company is an industrial machinery manufacturer based in New Zealand and exporting around the world. Being headquartered down here in our own little corner of the world, our company relies heavily on email communication with our clients and we use Paperflite to drastically improve it's effectiveness.
When I joined this company about 6 months ago, the team had a pretty good marketing and sales department but where I saw it falling short was in it's email communication. Our sales team were sending hundreds of emails each month, attaching key assets as PDF's. After crafting their sales emails, they hit send.......and then just crossed their fingers. Hoping that the end user opened the content, and it was helpful for them.
Since implementing Paperflite in our company, we now have all of our content sitting in our "Hub", which is always up to date, with everything from our key sales assets, to whitepapers, case studies, technical documents and more.
Our team new create a Collection for each new lead and send their email either directly through Paperflite's built in email tools, or via our CRM integration.
Our leads arrive on their own "landing page" type area where a custom title and description sits above the attached documents.
Our sales team are able to track exact details about leads content engagement, and respond with timely, relevant emails, that help close deals faster!
We couldn't be happier with our Paperflite implementation - and would recommend to anyone!
When I first began implementing paperflite a few months ago, the company was lacking a little in it's documentation/help guides. This caused my preferred method of self-onboarding to be a little harder than other systems I have implemented, however the team have recently released a full knowledge base which covers everything that I found a challenge on day 1 and I believe onboarding would be a lot faster now!
Our sales team were blind, once sending a piece of content.
We now have granular information about every single piece of content being sent. How the lead is engaging with it, and what pages are of most interest. This allows our team to tailor their follow up and leads to better sales outcomes. Our sales team couldn't be happier!
Our onboarding specialist Chandra was also amazing throughout our onboarding. We had multiple video sessions, was always responsive to emails, and has always gone above and beyond.
We couldn't be happier!