Best Attribution Software - Page 2

How Many Attribution Software Products Does G2 Track?

Total Products under this Category: 176

Category Stats (Oct 2026)

  • Average Rating: 4.56/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Madgicx (+0.11%) - Among all products in this category, Madgicx recorded the largest rating increase compared to last month

Last updated: October 01, 2026

How Does G2 Rank Attribution Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 49,900+ Authentic Reviews
  • 176+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Attribution Software

G2 Grid® for Attribution Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, CallRail, impact.com, WhatConverts, Dreamdata, Fibbler, Invoca, and RedTrack.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/attribution/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=whatconverts&focus%5B%5D=dreamdata&focus%5B%5D=fibbler&focus%5B%5D=invoca&focus%5B%5D=redtrack-io)

ActiveCampaign

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools.

Average Rating: 4.4/5.0

Total Reviews: 14,265

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How Do G2 Users Rate ActiveCampaign?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 7.9/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 7.3/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 7.1/10 (Category avg: 8.9/10)

Who Is the Company Behind ActiveCampaign?

  • Seller: ActiveCampaign
  • Company Website:
  • Year Founded: 2003
  • HQ Location: Chicago, IL
  • Twitter: @ActiveCampaign
    13,203 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    854 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 92% Small, 7% Medium

What Do G2 Reviewers Say About ActiveCampaign?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use in ActiveCampaign, appreciating seamless automation and straightforward features for personal tasks.
  • Users love the easy automation programming of ActiveCampaign, streamlining their workflow and enhancing customer communication.
  • Users love the phenomenal automation features of ActiveCampaign, enhancing email campaigns with effective segmentation and tailored messaging.
  • Users praise the powerful and easy automation features of ActiveCampaign, enhancing their workflow efficiency and organization.
  • Users value ActiveCampaign for its all-in-one platform, offering effective segmentation and personalized email marketing capabilities.
Cons
  • Users experience a steep learning curve with ActiveCampaign, requiring additional support to navigate its features effectively.
  • Users find the pricing steep, especially for newer plans, which may be a barrier for some businesses.
  • Users express concerns about the missing features such as easy form building and custom date triggers.
  • Users find the limited features of ActiveCampaign frustrating, particularly in reporting, automation testing, and design flexibility.
  • Users find ActiveCampaign not intuitive, struggling with complicated automations and email creation processes that hinder efficiency.

What Are Recent G2 Reviews of ActiveCampaign?

What Are G2 Users Discussing About ActiveCampaign?

AdRoll

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.

Average Rating: 4.1/5.0

Total Reviews: 765

How Do G2 Users Rate AdRoll?

  • Has the product been a good partner in doing business?: 8.1/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 7.7/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 8.2/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 8.3/10 (Category avg: 8.9/10)

Who Is the Company Behind AdRoll?

  • Seller: NextRoll
  • Company Website:
  • Year Founded: 2018
  • HQ Location: San Francisco, California
  • Twitter: @NextRoll_Inc
    274 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    146 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 56% Small, 35% Medium

What Do G2 Reviewers Say About AdRoll?

AI-generated summary from verified user reviews

Pros
  • Users find AdRoll's platform to be easy to use, making campaign setup accessible for beginners and experts alike.
  • Users appreciate the ease of cross-channel retargeting with AdRoll, enhancing engagement and simplifying campaign management.
  • Users value the ease of campaign management with AdRoll, praising its user-friendly platform and effective integrations.
  • Users appreciate the easy setup of AdRoll, allowing quick campaign creation and efficient brand visibility.
  • Users commend the responsive customer support team, always ready to assist with resolutions and enhance user experience.
Cons
  • Users find AdRoll has limited features, especially in video integration and support for various advertising platforms.
  • Users find campaign setup confusing and navigation cluttered due to limited management tools and broad targeting options.
  • Users find the reporting limitations of AdRoll overwhelming, desiring a more streamlined and simplified overview of metrics.
  • Users find AdRoll expensive due to costs associated with frequent campaign edits and unclear reporting.
  • Users find the difficult reporting on conversions and brand awareness metrics frustrating and in need of improvement.

What Are Recent G2 Reviews of AdRoll?

What Are G2 Users Discussing About AdRoll?

Factors.AI

Factors.ai is an AI ABM built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and turn that activity into a qualified pipeline. At its core, Factors.ai is built on a strong first-party data foundation. The platform identifies more than 75% of companies visiting your website, the highest in the industry, and tracks how those accounts move across pages, channels, and campaigns. This gives marketing and sales teams a reliable account-level view of buyer activity, even when visitors never fill out forms. Factors also include LinkedIn AdPilot and Google AdPilot, purpose-built tools for running ABM on LinkedIn and Google. AdPilot activates high-intent accounts throughout your campaigns, helping teams reach the right companies, control ad exposure, and understand how advertising influences the pipeline. Factors.ai enriches this activity with third-party company and firmographic data to provide more context about visiting accounts and help teams understand which companies match their ideal customer profile. Teams use Factors.ai to understand which accounts are researching them and activate that data across marketing and sales workflows. Key capabilities include: • Scout agents: Agents automate your marketing and sales tasks like account research, email creation & reach-out, campaign optimization, list maintenance and so much more based on boundaries you define. • Scout assistant: Scout keeps an eye on your revenue pipeline and surfaces any anomalies, while helping you build your GTM playbook. Within seconds, Scout can answer questions on revenue dips, campaign performance, high-intent accounts, and anything you want to know about your pipeline. • Website visitor identification: Identify more than 75% of companies visiting your website and track how those accounts move across pages, campaigns, and channels. • First-party and third-party data enrichment: Combine website activity with firmographic and company data to better understand who visiting accounts are. • Account segmentation and targeting: Segment accounts based on ICP fit, intent signals, and engagement activity to prioritize outreach and campaigns. • Lead and account scoring: Score accounts based on firmographic attributes, engagement signals, and behavioral data to identify high-potential opportunities. • LinkedIn and Google ad activation: Automatically create audiences and improve ad targeting through LinkedIn AdPilot and Google AdPilot. More than 1,000 GTM teams, including Sprinklr, Freshworks, and Celonis, use Factors.ai to run ABM programs, optimize advertising, and generate pipeline faster. Explore Factors.ai in action: https://www.factors.ai/

Average Rating: 4.5/5.0

Total Reviews: 232

How Do G2 Users Rate Factors.AI?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 8.9/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.1/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.1/10 (Category avg: 8.9/10)

Who Is the Company Behind Factors.AI?

  • Seller: Factors.AI
  • Company Website:
  • Year Founded: 2020
  • HQ Location: Stamford, US
  • Twitter: @factorsai
    219 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    110 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 54% Medium, 35% Small

What Do G2 Reviewers Say About Factors.AI?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Factors.AI, enjoying a smooth and intuitive interface for analysis.
  • Users appreciate the detailed insights and user-friendly interface of Factors.AI, enabling informed decision-making efficiently.
  • Users appreciate the detailed analytics of Factors.AI, enabling quick access to insights for informed decision-making.
  • Users commend the outstanding customer support of Factors.AI, noting proactive assistance and weekly syncs for maximized platform use.
  • Users value the real-time buyer intent tracking of Factors.AI, enhancing outreach efforts significantly.
Cons
  • Users note a lack of information on individual prospects, limiting the tool's effectiveness in targeting campaigns.
  • Users note a steep learning curve with Factors.AI, suggesting better tutorials could improve the onboarding experience.
  • Users express concern over the missing features in Factors.AI, particularly the lack of detailed prospect identification.
  • Users note a steep learning curve with Factors.AI, indicating a need for better tutorials to assist in onboarding.
  • Users desire more granular data, highlighting the identification issues that limit the understanding of individual prospects.

What Are Recent G2 Reviews of Factors.AI?

What Are G2 Users Discussing About Factors.AI?

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eMas

eMaS is a performance marketing technology platform that helps agencies, brands and advertisers measure, optimize and scale their digital performance. The platform enables companies to build and manage their own affiliate, referral, partner and influencer programs, while tracking clicks, leads and conversions with full visibility across the customer journey. For agencies, eMaS provides a flexible environment to manage multiple clients and campaigns from a single platform, with scalable reporting, attribution and campaign management capabilities. More than technology, eMaS combines data, expertise and ongoing support to help marketing teams make better decisions, optimize performance and identify what truly drives growth. Performance. Technology. Partnership.

Average Rating: 4.8/5.0

Total Reviews: 20

How Do G2 Users Rate eMas?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 8.3/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 10.0/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind eMas?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 74% Small, 13% Large

What Are Recent G2 Reviews of eMas?

Saleswings

SalesWings is an AI-powered revenue acceleration platform that helps marketing, sales, and emerging agentic teams make every engagement timely, relevant, and impactful. It provides a holistic, first-party view of buyer interests, intent, and sales-readiness across leads and accounts, and is purpose-built to complement B2C marketing clouds with the missing “B2B layer.” Built for Salesforce-centric stacks and adjacent engagement tools, SalesWings delivers best-in-class native integrations with Salesforce Sales Cloud, Marketing Cloud (all editions), Data Cloud and Agentforce, plus Braze, Segment, and others—so insights land where teams already work. It is a certified Salesforce ISV and Braze Alloys partner. Core capabilities include rich behavioral data collection, lead/account scoring (point-based, predictive, and fit/grading), interest tagging, real-time sales alerts (email/Slack/browser), an AI sales assistant for next-best actions, and CRM-native attribution and campaign impact reporting. SalesWings Interactions adds high-performing, behaviorally targeted on-site pop-ups to capture and qualify demand without heavy ops lift. Who benefits: Demand gen and marketing operations improve audience targeting, channel ROI, and attribution; SDR/BDR teams boost speed-to-lead and conversion with prioritized lists and alerts; Sales operations orchestrate cleaner hand-offs; AEs gain account-level interest maps to expand deal size and timing. Differentiation: Versus Salesforce Einstein Lead Scoring, SalesWings adds native first-party behavioral signals, actionable interest areas (not just a number), real-time alerts, and MAP activation inside Salesforce Marketing Cloud and Braze. Against 6sense and Demandbase, SalesWings stays lightweight—no third-party intent/data credits or DSP to run—while deepening first-party signal activation inside SFMC/Braze and Salesforce. Compared with Qualified, SalesWings augments existing journeys with scoring, tags, and Interactions rather than replacing them with an autonomous AI SDR. Outfunnel focuses on sync and rules-based scoring; SalesWings provides AI assistance, CRM-native attribution, and on-site engagement. Why it matters now: For teams running Salesforce/Braze who need B2B precision without stack sprawl, SalesWings offers faster time-to-value, lower change-management, and decision-grade reporting—power with simplicity, embedded where revenue work happens.

Average Rating: 4.8/5.0

Total Reviews: 34

How Do G2 Users Rate Saleswings?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.4/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.3/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Saleswings?

  • Seller: Saleswings
  • Year Founded: 2016
  • HQ Location: Lausanne, Switzerland
  • Twitter: @SalesWingsApp
    4,523 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    16 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 41% Medium, 32% Small

What Do G2 Reviewers Say About Saleswings?

AI-generated summary from verified user reviews

Pros
  • Users commend the exceptional customer support from Saleswings, highlighting their helpfulness and dedication during implementation.
  • Users find Saleswings exceptionally easy to use, enjoying seamless setup and outstanding customer support throughout their experience.
  • Users appreciate the easy setup of Saleswings, enhanced by responsive support and clear documentation for a smooth onboarding.
  • Users praise Saleswings for its effective setup and support, enhancing lead scoring and team alignment effortlessly.
  • Users praise the CRM integration of Saleswings for enhancing visibility and streamlining marketing and sales efforts.
Cons
  • Users find the clunky design of Saleswings challenging, especially with unorganized tags and scores cluttering the interface.
  • Users find the filtering options complex, wishing for improved intuitiveness and more precise controls in the cockpit.
  • Users find the filtering issues in Saleswings limit their ability to efficiently search and manage account tags.
  • Users find the layout issues in Saleswings cluttered and need better organization options for tags and scores.
  • Users note the cluttered UI in Saleswings, especially with managing tags and scores, hindering usability.

What Are Recent G2 Reviews of Saleswings?

What Are G2 Users Discussing About Saleswings?

Madgicx

Madgicx is a media-buying and advertising management platform designed to assist users in planning, executing, and analyzing Meta ad campaigns. This solution falls within the campaign management and advertising management software category, specifically targeting performance-driven marketers, ecommerce brands, and agencies that primarily advertise on Facebook and Instagram. With Madgicx, users can effectively structure their campaigns, manage budgets, analyze creative performance, and generate valuable insights to optimize their Meta advertising efforts. The platform is particularly beneficial for scenarios such as ecommerce customer acquisition, remarketing, and multi-account agency management, where continuous testing, measurement, and creative iteration are essential. By providing a comprehensive suite of tools, Madgicx enables marketers to streamline their advertising processes and enhance their overall campaign effectiveness. The platform’s capabilities are centered around automated media buying, creative analysis, reporting, and tracking for Meta ads, making it a versatile solution for various advertising needs. Madgicx connects seamlessly to ad accounts and leverages predictive and generative AI to identify optimization opportunities, suggest actionable changes, and support creative production workflows without replacing the existing Meta Ads Manager. This integration allows teams to monitor campaign performance at scale, standardize account structures, and implement rules-based or AI-guided adjustments to bidding, budgets, and targeting. Additionally, agencies benefit from Madgicx’s reporting and white-label capabilities, which facilitate the creation of consistent dashboards and client-facing views derived from multiple ad accounts. Key features of Madgicx include AI media-buyer recommendations that audit Meta ad accounts and highlight actions such as scaling, pausing, or testing campaigns and audiences. The platform also offers creative intelligence tools that score ads, cluster creatives, and reveal performance patterns across images, videos, and copy variations. Furthermore, users can access reporting dashboards that encompass campaign management metrics, cross-channel views, and customizable panels tailored for both agencies and in-house teams. Automation and rules engines enable efficient budget management, bid adjustments, and campaign scheduling across multiple accounts, while tracking features provide cloud-based conversions API setup and support for more accurate Meta event measurement. By centralizing these functionalities, Madgicx serves as an operational layer on top of Meta advertising, enhancing the experience for practitioners who already run Meta campaigns and seek greater structure and decision support. This comprehensive approach not only simplifies the advertising process but also empowers users to make data-driven decisions that drive campaign success.

Average Rating: 4.6/5.0

Total Reviews: 215

How Do G2 Users Rate Madgicx?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 7.6/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 7.8/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 7.1/10 (Category avg: 8.9/10)

Who Is the Company Behind Madgicx?

  • Seller: Madgicx
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Tel Aviv, Tel Aviv District
  • Twitter: @madgicx
    1,909 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    47 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Marketing and Advertising, Apparel & Fashion
  • Company Size: 79% Small, 17% Medium

What Do G2 Reviewers Say About Madgicx?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Madgicx, making ad management simple for beginners and experts alike.
  • Users value the efficiency of Madgicx, which streamlines ad management and saves significant time through automation.
  • Users appreciate the automation features of Madgicx, which streamline budget adjustments and optimize campaign performance effectively.
  • Users appreciate the AI-driven ad management of Madgicx, saving time and enhancing performance efficiently.
  • Users value the time-saving automation of Madgicx, streamlining campaigns and reducing manual effort significantly.
Cons
  • Users find the steep learning curve challenging, requiring extra time to navigate reports and filters effectively.
  • Users find the learning difficulty with Madgicx challenging, especially for newcomers navigating its extensive features.
  • Users find a steep learning curve in Madgicx, especially those new to paid advertising metrics and setup.
  • Users find the setup process overwhelming, requiring time to navigate numerous metrics and features effectively.
  • Users find Madgicx to be expensive for small businesses, impacting affordability and accessibility for marketing needs.

What Are Recent G2 Reviews of Madgicx?

What Are G2 Users Discussing About Madgicx?

Flowcode

Flowcode is the enterprise platform that turns everyday touchpoints such as packaging, out-of-home ads, in-venue signage, and broadcast media into direct connections between brands and their audiences. Trusted by over 75% of the Fortune 500 and more than 20,000 businesses across retail, sports, entertainment, travel, healthcare, and financial services, Flowcode has powered over 1 billion connections between brands and consumers. The platform gives enterprise marketing, growth, and data teams a single system for launching, tracking, and optimizing branded touchpoints at scale, whether the goal is a single campaign or a global rollout across hundreds of markets and partners. At the core of the platform are three connected products. Flowcodes activate physical placements and route viewers to the right digital destination in real time. FlowURLs extend that same personalization and tracking to digital-only touchpoints like ads, emails, and social posts. FlowHubs give every touchpoint a branded, curated mobile destination that adapts its content based on who is arriving and where they came from. Underneath these sits FlowID, which builds a 360-degree first-party identity for each customer across every interaction, along with pre-built integrations into CRM, analytics, and marketing platforms like Salesforce, Adobe, HubSpot, and Snowflake, plus Workspaces that let enterprise teams manage brand kits, governance, and shared assets across a portfolio of touchpoints. Flowcode addresses the disconnect between offline engagement and online data. Physical and broadcast touchpoints typically give brands little visibility into who is interacting with them or what happens after that interaction, which limits a brand's ability to measure return on investment or personalize follow-up communication. Flowcode captures first-party data at the moment of engagement and feeds it into a brand's existing technology stack, giving marketing teams a real-time view of engagement and conversion across every touchpoint. That data can then be applied to retargeting, campaign optimization, and lifetime value calculations.

Average Rating: 4.6/5.0

Total Reviews: 80

How Do G2 Users Rate Flowcode?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 8.6/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.3/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.3/10 (Category avg: 8.9/10)

Who Is the Company Behind Flowcode?

  • Seller: Flowcode
  • Company Website:
  • Year Founded: 2019
  • HQ Location: New York, US
  • Twitter: @Flowcode
    1,451 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    137 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 56% Small, 26% Medium

What Do G2 Reviewers Say About Flowcode?

AI-generated summary from verified user reviews

Pros
  • Users love the user-friendly design of Flowcode, appreciating its reliability and branding options for QR codes.
  • Users love the customization options in Flowcode, allowing for unique, visually appealing QR codes that enhance designs.
  • Users value the creative flexibility of Flowcode, enabling visually appealing QR codes tailored to their designs.
  • Users enjoy the ease of designing branded QR codes and appreciate the flexibility it offers for their projects.
  • Users love the ease of use of Flowcode, making QR code creation and design simple and efficient.
Cons
  • Users express frustration over the limited customization options for QR code design and organization in Flowcode.
  • Users find the subscription costs of Flowcode challenging, with limited options and high tier jumps impacting their budget.
  • Users find the learning curve challenging, especially when setting up features like the welcome series.
  • Users find the pricing structure difficult, with significant increases and tier restrictions that limit flexibility.
  • Users express a desire for missing features like a native white PNG download, highlighting Flowcode's lag behind competitors.

What Are Recent G2 Reviews of Flowcode?

What Are G2 Users Discussing About Flowcode?

Northbeam

Northbeam is the marketing intelligence platform for profitable growth. This solution provides brands with media mix modeling, multi-touch attribution, and incrementality, all powered by machine learning and first-party data. With Northbeam's advanced browser-based platforms, brands can attribute sales to ads, forecast marketing revenue, and run more efficient marketing than ever before.

Average Rating: 4.5/5.0

Total Reviews: 16

How Do G2 Users Rate Northbeam?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 8.9/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.6/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.4/10 (Category avg: 8.9/10)

Who Is the Company Behind Northbeam?

  • Seller: Northbeam
  • Year Founded: 2019
  • HQ Location: San Francisco, US
  • Twitter: @northbeam
    5,190 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    96 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 69% Small, 19% Large

What Do G2 Reviewers Say About Northbeam?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the strong attribution accuracy of Northbeam, significantly improving their multi-channel marketing insights and efficiency.
  • Users value the strong attribution features of Northbeam, facilitating effective tracking and optimization of marketing performance.
  • Users find Northbeam easy to use after setup, appreciating its smooth integration and user-friendly navigation.
  • Users value the clear and easy-to-understand analytics provided by Northbeam, simplifying multi-channel marketing discussions.
  • Users commend the responsive customer support of Northbeam, enhancing their overall experience with the platform.
Cons
  • Users find Northbeam to have complexity issues that can complicate feature utilization and overall user experience.
  • Users find the steep learning curve of Northbeam challenging due to overwhelming data and customization options.
  • Users find Northbeam to be expensive, which may limit access for smaller companies or eCommerce brands.
  • Users find Northbeam's system to be complex and challenging, requiring careful navigation and support for effective use.
  • Users find Northbeam's complex usage challenging, needing extensive documentation and support to navigate its features effectively.

What Are Recent G2 Reviews of Northbeam?

ThoughtMetric

ThoughtMetric is a marketing attribution and analytics platform built specifically for e-commerce brands that want to scale with confidence. Many marketers struggle to understand which channels, campaigns, and creatives are truly driving sales. ThoughtMetric solves this challenge by providing clear, reliable data so you can see exactly where your revenue is coming from and make decisions that grow your business. ThoughtMetric integrates seamlessly with the largest e-commerce and advertising platforms. You can collect accurate data, track ads across every channel, and analyze performance without switching between multiple tools or manually piecing together reports. Key features include: Multi-touch attribution (MTA) to track the full customer journey and assign credit across multiple touchpoints, with the ability to choose from five different attribution models. Campaign analytics to measure and compare the performance of all your marketing campaigns in one place. Creative analytics to see which ad creatives resonate most with your audience and lead to conversions. Customer analytics to understand lifetime value (LTV), repeat purchase behavior, and geographic trends. Product analytics to identify which products perform best by channel and uncover bundling or promotional opportunities. Conversion API (CAPI) coverage for accurate tracking and data sharing with ad platforms, even with browser tracking restrictions. Post-purchase “How did you hear about us?” surveys to capture direct customer feedback and validate attribution data. With ThoughtMetric, e-commerce brands can clearly see what is working and what is not. This empowers teams to improve ROI, optimize ad spend, and confidently scale revenue across channels like Meta, Google, TikTok, and more.

Average Rating: 4.7/5.0

Total Reviews: 40

How Do G2 Users Rate ThoughtMetric?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.0/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.4/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 8.8/10 (Category avg: 8.9/10)

Who Is the Company Behind ThoughtMetric?

  • Seller: ThoughtMetric Inc.
  • HQ Location: Boston, MA
  • Twitter: @thoughtmetric
    25 Twitter followers
  • LinkedIn® Page: linkedin.com
    4 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Consumer Goods, Retail
  • Company Size: 85% Small, 15% Medium

What Do G2 Reviewers Say About ThoughtMetric?

AI-generated summary from verified user reviews

Pros
  • Users value the exceptional customer support of ThoughtMetric, appreciating the helpful guidance throughout their experience.
  • Users appreciate the attribution accuracy of ThoughtMetric, citing valuable insights and improved decision-making for campaigns.
  • Users find ThoughtMetric's exceptional support and easy setup invaluable for optimizing their marketing strategies and budgets.
  • Users appreciate the easy setup and customer journey tracking, making ThoughtMetric a top choice for small businesses.
  • Users appreciate the ease of use and intuitive design of ThoughtMetric, enhancing their marketing insights effortlessly.
Cons
  • Users express concerns about inadequate reporting, wishing for more detailed insights and customizable features in ThoughtMetric.
  • Users find the complex reporting for new customers limits the ability to access precise order details effectively.
  • Users find data inaccuracy frustrating as it's hard to keep revenue numbers updated with frequent order amendments.
  • Users face data management issues with ThoughtMetric, struggling to keep revenue figures current amid frequent order changes.
  • Users feel frustrated by the lack of customization options in ThoughtMetric, limiting their ability to tailor reports effectively.

What Are Recent G2 Reviews of ThoughtMetric?

adtribute

adtribute is marketing attribution and analytics software for e-commerce brands and lead-gen companies. It combines true first-party tracking with customizable attribution and reporting to deliver accurate and unique insights, and a built-in MCP server connects your data to AI tools like Claude, ChatGPT, and Gemini for trustworthy answers, custom reports, and automation on demand. Not one-size-fits-all but a tailor-made solution, backed by a dedicated data team for setup and ongoing configuration and recommendations. With adtribute, you get the clarity to make the right marketing and business decisions that drive profitable growth. Turn Data Into Your Competitive Advantage!

Average Rating: 4.8/5.0

Total Reviews: 24

How Do G2 Users Rate adtribute?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.1/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.9/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.7/10 (Category avg: 8.9/10)

Who Is the Company Behind adtribute?

Who Uses This Product?

  • Company Size: 67% Small, 17% Medium

What Do G2 Reviewers Say About adtribute?

AI-generated summary from verified user reviews

Pros
  • Users commend the excellent customer support, noting quick responses and detailed assistance for specific needs.
  • Users praise the great customizability of the software, allowing precise adjustments to fit diverse needs effectively.
  • Users highlight the exceptional accuracy in user tracking for precise insights into the customer journey and lead attribution.
  • Users love the great customizability of Adtribute, enabling tailored reports and flexibility for diverse needs.
  • Users find Adtribute's customizable features and responsive customer support exceptionally helpful for tailored reporting and tracking.
Cons
  • Users experience a steep learning curve during initial setup, though excellent support mitigates this challenge.
  • Users report that the initial setup is complex, requiring a learning curve despite excellent support for navigation.
  • Users find the difficult setup process challenging, but appreciate the support that eases the learning curve.
  • Users find the learning difficulty challenging initially, despite supportive resources and improving complexity over time.
  • Users find limited granularity in data and a complex initial setup, affecting their overall experience with Adtribute.

What Are Recent G2 Reviews of adtribute?

Google Attribution

Google Attribution 360 is a management solution that uses a data-driven approach to determine how impactful users ads are, allowing them to make better cross-channel decisions and drive greater returns.

Average Rating: 4.0/5.0

Total Reviews: 19

How Do G2 Users Rate Google Attribution?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.4/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.6/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.2/10 (Category avg: 8.9/10)

Who Is the Company Behind Google Attribution?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • Twitter: @google
    31,899,995 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG

Who Uses This Product?

  • Company Size: 63% Small, 32% Medium

What Are Recent G2 Reviews of Google Attribution?

What Are G2 Users Discussing About Google Attribution?

RevSure

RevSure is the only enterprise-scale context layer and AI brain for B2B GTM across Sales, Marketing, and Customer Success. It unifies data, intelligence, and signals across 20+ siloed tools and 7+ handoffs, from first touch to closed-won and beyond, so agents, whether RevSure’s, our customers’, or third-party, can execute autonomous and coordinated actions across the full funnel. Until now, revenue has been run by humans, and the tools have been built for humans. The future is revenue that runs itself, with agents handling demand generation, pipeline generation, pipeline conversion, expansion, and the handoffs between them. Without a common brain like RevSure to harmonize the fragmented GTM tool ecosystem, more agents will only create more noise.

Average Rating: 4.7/5.0

Total Reviews: 48

How Do G2 Users Rate RevSure?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.9/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.7/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.8/10 (Category avg: 8.9/10)

Who Is the Company Behind RevSure?

  • Seller: RevSure.ai
  • Company Website:
  • Year Founded: 2021
  • HQ Location: Wilmington, US
  • Twitter: @RevSure
    83 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    76 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 71% Medium, 19% Large

What Do G2 Reviewers Say About RevSure?

AI-generated summary from verified user reviews

Pros
  • Users commend the exceptional customer support from RevSure, finding their partnership and assistance unparalleled in the industry.
  • Users benefit from insightful analytics with RevSure, enhancing campaign performance and enabling data-driven decision-making.
  • Users commend RevSure for its exceptional customer support and adaptability, significantly enhancing their data management experience.
  • Users value the critical insights gained from RevSure, enhancing marketing attribution and pipeline visibility effectively.
  • Users commend RevSure for its ease of use, enabling seamless multi-touch attribution and efficient reporting processes.
Cons
  • Users experience a steep learning curve with RevSure, but finding data becomes easier after initial adjustments.
  • Users find the RevSure interface not immediately intuitive, with a steep learning curve and overwhelming feature set.
  • Users face occasional filtering issues that complicate data review, requiring extra effort to understand metrics.
  • Users face inadequate reporting, finding it daunting to build reports despite support from the RevSure team.
  • Users find RevSure not intuitive, requiring extensive training and support to navigate its complex data effectively.

What Are Recent G2 Reviews of RevSure?

Agentforce Marketing (formerly Salesforce Marketing Cloud)

Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue.

Average Rating: 4.0/5.0

Total Reviews: 4,578

How Do G2 Users Rate Agentforce Marketing (formerly Salesforce Marketing Cloud)?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 8.2/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 8.6/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 8.4/10 (Category avg: 8.9/10)

Who Is the Company Behind Agentforce Marketing (formerly Salesforce Marketing Cloud)?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • Twitter: @salesforce
    579,511 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Coordinator
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 46% Medium, 28% Small

What Do G2 Reviewers Say About Agentforce Marketing (formerly Salesforce Marketing Cloud)?

AI-generated summary from verified user reviews

Pros
  • Users find the user-friendly UI of Agentforce Marketing enhances their experience and boosts engagement effectively.
  • Users value the robust automation capabilities of Agentforce Marketing, enhancing multi-channel customer engagement and lead conversion.
  • Users value the seamless integrations of Agentforce Marketing, enhancing data consolidation and empowering personalized customer journeys.
  • Users appreciate the automation capabilities of Agentforce Marketing, enabling effective, personalized email campaigns with minimal ongoing effort.
  • Users highly value the automation capabilities of Agentforce Marketing, enhancing efficiency and personalization in campaigns.
Cons
  • Users find the learning curve steep for Salesforce Marketing Cloud, citing complexity and lack of intuitive guidance.
  • Users face a steep learning curve with Agentforce Marketing, requiring significant effort to master SQL and AMPScript.
  • Users find the complexity of Agentforce Marketing overwhelming, with numerous pathways and challenging automation setups requiring extensive knowledge.
  • Users find the product expensive, making it less accessible despite its capabilities and features.
  • Users find the complex usage of Agentforce Marketing frustrating, particularly during setup, navigation, and automation processes.

What Are Recent G2 Reviews of Agentforce Marketing (formerly Salesforce Marketing Cloud)?

What Are G2 Users Discussing About Agentforce Marketing (formerly Salesforce Marketing Cloud)?

CaliberMind

CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform for enterprise marketers seeking to make data-driven decisions. The platform solves the critical challenge of fragmented and siloed data by unifying disconnected marketing and sales engagement signals into a single, reliable view of the buyer journey. By connecting prospect activities directly to outcomes, CaliberMind delivers a complete picture of go-to-market performance attributing it to the hard unit of measure that business cares about - the revenue dollars. Our AI-assisted reporting features leverage this unified data foundation to streamline creation of role-based dashboards and aggregation of buyer journey summaries, turning data chaos into clear, actionable insights. This empowers marketing teams to confidently prove their impact, optimize campaign performance, and shift their focus from manual reporting to making the strategic decisions that drive predictable revenue. We help Marketing Operations, Sales Operations and Revenue Operations Teams to Deploy Analytics and Custom Reporting At Scale. The era of spreadsheet scrambles, ad-hoc report pulls, and data guesswork that takes days is over. MOps teams shouldn’t be buried in tickets and manual rework — and Marketing leadership shouldn’t have to wait for their reports and then wonder if the numbers are right. CaliberMind helps you solve for both: Our dashboards deliver executive-ready insights, powered by harmonized data — no stitching, no second-guessing. Say goodbye to double-counting, under-reporting, and data wrangling. Say hello to “give me five minutes to check that.”

Average Rating: 4.5/5.0

Total Reviews: 194

How Do G2 Users Rate CaliberMind?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.1/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.0/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 8.9/10 (Category avg: 8.9/10)

Who Is the Company Behind CaliberMind?

  • Seller: Integrate
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Boulder, CO
  • LinkedIn® Page: www.linkedin.com
    303 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 49% Medium, 45% Large

What Do G2 Reviewers Say About CaliberMind?

AI-generated summary from verified user reviews

Pros
  • Users find CaliberMind's platform to be incredibly easy to use, enhancing integration and onboarding experiences significantly.
  • Users value the visibility and insights provided by CaliberMind, enhancing their understanding of marketing performance and ROI.
  • Users highlight the exceptional attribution accuracy of CaliberMind, enhancing their understanding of marketing performance and ROI.
  • Users value the exceptional customer support from CaliberMind, praising their responsiveness and dedication to successful onboarding.
  • Users value the powerful data centralization of CaliberMind, enhancing visibility into customer journeys and campaign effectiveness.
Cons
  • Users experience a steep learning curve with CaliberMind, making it challenging to fully utilize the tool's features.
  • Users find the complexity of CaliberMind challenging, requiring significant time and education for effective usage and integration.
  • Users highlight a steep learning curve with CaliberMind, needing significant time and effort to navigate the complex platform.
  • Users note the frequent UI changes and documentation lag can hinder usability and disrupt consistent workflows.
  • Users find CaliberMind to have a not intuitive setup process, complicating effective use and real-time data access.

What Are Recent G2 Reviews of CaliberMind?

What Are G2 Users Discussing About CaliberMind?

Channel99

Channel99 leverages A.I. to improve B2B marketing investment decisions. We have solved for a myriad of data issues and broken attribution models and are now layering on marketing-trained LLMs to extend the power of A.I. to marketing operations and financial decision making. Trust the founders of Demandbase and Bizible to bring you the next generation of marketing transformation. Learn more at www.channel99.com. Why Channel99? 1) Visitor identification - Identify 50%+ more accounts leveraging C99’s proprietary multi-sourced technology. 2) Unveil the actual source of your “Direct” (Unknown) traffic – C99’s Smart Pixel technology detects and validates view-through visits originating from digital ads, email, content syndication and other channels. 3) Attribution that is predictive - C99 correlates investment changes to outcomes and without relying on legacy touch based approaches that are NOT predictive. 4) KPI’s for Marketing, Sales and Finance - Measure campaigns, vendors and channels consistently with uniform and unbiased KPI’s based on the audiences and target accounts you are trying to reach and engage. 5) A.I. models built for marketing - C99’s LLM’s are created to show you how to improve campaign and vendor performance, identify financial opportunities and recommend where to invest in growth.

Average Rating: 4.8/5.0

Total Reviews: 23

How Do G2 Users Rate Channel99?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.7/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.4/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Channel99?

  • Seller: Channel99
  • Company Website:
  • Year Founded: 2022
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 52% Medium, 22% Large

What Do G2 Reviewers Say About Channel99?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the clear visualizations that highlight channel effectiveness, optimizing spend and driving real-world results.
  • Users value the robust analytics capabilities of Channel99, enhancing visibility into campaign performance and driving growth.
  • Users value the attribution accuracy of Channel99, enhancing their understanding of marketing channel effectiveness and revenue impact.
  • Users find Channel99's clear visualizations vital for optimizing marketing spend and demonstrating channel effectiveness.
  • Users value the analytics expertise of Channel99, praising its clear insights that optimize B2B marketing efforts effectively.
Cons
  • Users experience a learning curve with Channel99's setup, though support is helpful in overcoming challenges.
  • Users find the difficult learning curve challenging initially, although support can help ease the process over time.
  • Users note missing features that are still in development, affecting the product's immediate usability and reporting options.
  • Users note that some advanced features are still pending, which limits the current capabilities of Channel99.
  • Users struggle with the lack of information clarity in Channel99, making it difficult to extract useful insights.

What Are Recent G2 Reviews of Channel99?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 10, 2026