# How do I use Google attribution?

How do I use Google attribution?

##### Post Metadata
- Posted at: almost 4 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

To use Google Attribution, it is necessary to follow the following steps:

[1] For Google Analytics, you can use Attribution to obtain free, data-driven attribution for all customers. An Attribution project allows you to:

Accurately report conversion totals
Deduplicate conversion data
[2] For Google Ads, you need to log in to your Google Ads account. Click on the tools icon, then select Measurement > Conversions. In the table, click on the conversion action you want to modify, then click on Edit settings. Select the attribution you want to use for the conversion.

[3] For Google Earth Studio, attribution must be visible for all uses of Google Earth Studio. It is necessary to attribute both Google Earth and third-party image providers, if applicable. (URL: https://earth.google.com/studio/docs/attribution/)

##### Comment Metadata
- Posted at: over 3 years ago
- Author title: greffier



### Comment 2

To use Google Attribution, you can log into your Google Ads account and access different attribution models. Google Ads offers several attribution models such as last click [2]. You can also use Google Analytics Attribution for multi-channel and data-driven attributions [1].

It is important to note that for uses of Google Earth Studio, you must include attribution to both Google Earth and third-party image providers if applicable [3].

##### Comment Metadata
- Posted at: over 3 years ago
- Author title: greffier



### Comment 3

To use Google attribution, follow these steps:

Log in to your Google Ads account.  
Click on the tools icon, then select Measurement and Conversions.  
In the table, click on the conversion action you want to edit, then click on Edit settings.  
Select the desired attribution model.  
You can also view attribution paths in Google Ads by selecting the search attribution tool under the Measurement column.

##### Comment Metadata
- Posted at: over 3 years ago
- Author title: greffier




## Related Product
[Google Attribution](https://www.g2.com/products/google-attribution/reviews)

## Related Category
[Attribution](https://www.g2.com/categories/attribution)

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