Honestly the retargeting is what sold me, it brings back people who checked out our product pages and left without buying, and way more of them convert than I expected. Setup was quick too, pixel in, audience set, campaign live in like 15 minutes, didn't need to hire anyone for it. Dashboard makes it easy to see what's actually working, wish reporting went a bit deeper, but overall it just gets the job done. Review collected by and hosted on G2.com.

I don't think AdRoll has a much easier UI/UX experience, especially for new users. It seems simple at first but once you start managing multiple campaigns, the settings can get confusing pretty fast. And AdRoll itself seems way more slower than it should be. Sometimes it gets so much slow that it becomes frustrating to work with. Review collected by and hosted on G2.com.