Best A/B Testing Tools in 2026 - Page 5

SplitMetrics Optimize is an advanced mobile optimization platform for data-driven decision making, validation of ideas, concepts, and features via fully transparent A/B tests for iOS and Android on the product, search and category pages. - Launched in 2015 at the dawn of a/b tests - We track behavior data for 100M users for benchmarks - Up to 63% increase in conversion rate Benefits: ● Solution trusted by the world top mobile app & game publishers including Kwalee, Mytona, Sybo, IGG, Etermax, Rockbite Games and others. ● Smart and user-friendly platform that provides an opportunity to set up and run 30.000+ types of tests easily. ● Continuous app validation from basic idea research and hypothesis development to test interpretation, evaluation with benchmarks, and getting actionable insights. ● Instant results received from real users gathered on a single report page. ● Transparent analytics with detailed qualitative and quantitative metrics on user behavior (including but not limited with: conversion, engagement & bounce rates, in-depth installs analytics, exploration analytics). ● Ability to choose between various core statistical methods for checking concepts and hypotheses. The platform users can take advantage of Bayesian method, multi-armed bandit, or sequential depending on their experiment goal. ● Secured app rank and testing privacy with the tests running in an isolated environment. ● Dedicated expert team support on every stage ensuring onboarding, forearming with test ideas, helping with result analysis and hypothesis development. ● Priority access to industry benchmarks and knowledge base of best ASO and A/B testing practices based on 1M+ users tracked. ● Ability to get additional support or simply delegate app store optimization and design tasks to a team of SplitMetrics Agency experts.

Modern development teams choose Taplytics to increase their ROI on the features they release. We provide zero bloat, cross-platform AB Testing and Feature Flag solutions that power the experiences within today's leading apps and websites. Taplytics is powering enterprise digital transformation. We work with brands like Lookout, Grubhub, and Crate&Barrel to drive more revenue through their apps and websites.

Justuno is the premiere website marketing automation platform that provides retailers with powerful tools to grow their lists and drive more sales. Build high-performing lead capture (SMS & email), exit offers, cart abandonment, banners, product recommendations, and more to create the ultimate conversion journey that delivers the right message to the right shopper at the right time. - Drag-and-drop workflow builder for a 360°view of the customer journey to help automate scalable personalization - Build quizzes and preference lead captures to collect more zero and first-party data and push it to your existing marketing tools (we have 100+ integrations and counting) - Industry-leading email and SMS lead capture (two-step, tap-to-text, and more) for optimal growth - 60+ advanced targeting rules including geo-targeting (down to the zip code), exit intent, cart contents, traffic source, and more - Run A/B & multivariate tests to optimize campaigns - Use intelligent product recommendations anywhere on your site including upsells, cross-sells, best sellers, recently browsed, last abandoned, complete the look, and more - Access a pre-built template library for 200+ designs and workflows from industry-leading partners and ourselves to get started immediately. Looking For More? - Increase Average Order Value: With dynamic shipping banners, in-cart/checkout recommendations, and more - Monitor Performance in Real Time: Justuno’s analytics dashboard reveals actionable insights in real-time to keep your campaigns at their best - Grow Email & SMS Lists: Justuno’s integrations with industry-leading SMS & ESPs allow you to push email & SMS opt-ins simultaneously to your platforms plus create two-step lead forms, use tap-to-text opt-ins on mobile, and more - Hidden Fields: Collect additional information from visitors like UTM info, IP address, first URL landed on, coupon code used, etc.). Combine this with opt-ins for maximum personalization in automated flows. - Looking for a solution for your headless store? Justuno supports headless websites for brands who need to create the ultimate front-end experience. Contact us for details!

Unlimited seats, metrics and experiments so you A/B test confidently and scale experimentation. ABsmartly is a leading experimentation platform designed for trustworthy A/B testing on web,email, app environments and more, both server-side, edge and client-side. The platform caters to various testing scenarios, including feature flags, split testing, multi-variant, multi-page, multi-platform, SEO tests, cross-device testing, among others to accelerate product growth. The ABsmartly platform is designed for product teams and experimentation teams outgrowing more mainstream tools and want the features, seats and real-time insights to scale experimentation and build better products. They might be considering building their own tool but don’t want the hassle, cost and maintenance of an in-house tool. Only GST engine on the market: Our Group Sequential Testing engine runs A/B tests 80% faster than any other A/B testing tool on the market. We also offer Fixed Horizon testing for those situations. Unlimited Everything: Run infinite experiments, add users, set goals, and more without limitations. Flexible, events-based pricing. Scale Experimentation: share, collaborate and democratise experimentation across the organisation Seamless Full-Stack Integration: API-first gets you up and running in 2 hours. Our lightweight SDKs simplify the integration process. Maintenance-Free Solution: A tool as powerful and flexible as in-house, we handle the upkeep so you can focus on your core business. Real-time Reports: Revolutionise product development with access to insistent insights and with live, up-to-the-minute reporting. Interaction Detection: Comprehensive detection across all tests, offering full factorial insights, surpassing typical multivariate methods. Powerful Data Analysis: Harness robust analytical tools to make trustworthy, strategic decisions. Data Deep Dives: Segment without restrictions. Dive deep into your data for granular insights. Private Cloud Hosting: Ensure top-notch security and performance with on-prem, dedicated cloud infrastructure.

BrightInfo doubles your conversion rate using a personalization algorithm that automatically analyzes visitor behaviour and serves highly relevant content to each at suitable points during the natural browsing flow. Each visitor on-site experience is made unique, thus fostering interaction between visitors and brand. The content is served through a unique overlaying interface of branded triggers and display units. BrightInfo is completely automated. Once set up (a line of code, that’s all it takes) the algorithm runs autonomously and requires no extra-work from the site operator; there are no rules to set, no audience to segment, no assumptions to assume. The BrightInfo algorithm self-learns how to best use the site’s content assets to prolong and deepen visitors’ engagement, which leads to higher conversion rate. Much higher. A/B testing during free trial ensures BrightInfo’s impact on conversion rate is beyond reproach.

Personizely is a conversion marketing toolkit used to make the most of every website visitor by collecting their contact info, increasing average order value and boosting sales with targeted popups. It makes it simple to create the high-converting popup with its easy to use builder which gives you the full freedom of design. Whereas using website personalization tool you can easily edit your website according to visitor's activity history, referral source, geolocation, device, cart value, order history and many more splitting the website into variations with its visual on-site editor.

Plotline is an engagement platform for consumer app companies. Product and marketing teams can configure highly customizable in-app journeys with drag-and-drop nudges, in-app stories, games, rewards, and surveys to improve feature adoption and drive conversions. No engineering or app releases needed.

Zoho PageSense is a conversion optimization and personalization platform, designed to boost website conversions and revenue by tracking the visitor journey. The platform combines the power of web analytics, A/B testing, and personalization to help you make informed business decisions. See how many visitors come to your website, understand their behavior, and offer them a personalized website experience—all of this without having to juggle between multiple apps. With PageSense, you can Track key website metrics Measure vital stats of your website to study its performance over time and across segments. Build a conversion funnel and see which part of your website has a significant drop-off. Analyze visitor behavior Find what really interests your visitors, where your visitors click, and how far down they scroll. Go further and see how visitors interact with forms on your website. Optimize website conversions Run A/B and Split URL tests to understand how different elements of a page resonate with your audience. The intuitive visual editor lets you create website variations in a snap. Personalize user experience Deliver personalized experiences for every visitor based on their demographics and interests. From weather-based targeting to journey-based offering, give your visitors the best website experience ever. Gather customer feedback Your customers are your best data sources. Conduct polls and gather responses to know what they think about your business. To know more, visit: https://www.zoho.com/pagesense/

Apptimize, An Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first lens. Because Apptimize comes from mobile, we are particularly positioned to move fast, overcome great engineering challenges, and think about user experiences with unique users in mind. Our users are extremely innovative and intelligent. We let them innovate quickly, easily, and cheaply by removing barriers and risk so they can make better apps for their users. We think experimentation is the key to discovering the truth. At Apptimize, we constantly question our beliefs and love getting feedback.

DevCycle is a feature management platform built for developers who want the flexibility of open standards combined with the reliability, scalability and security of enterprise-grade SaaS. DevCycle enables teams to release features faster and more securely so they can deliver high quality software without sacrificing performance or control. Avoid vendor lock-in: With its open-source SDKs and APIs built on OpenFeature, DevCycle empowers teams to avoid vendor lock-in, giving them complete ownership of their feature flags. Compliant, secure and performant: DevCycle is particularly beneficial for organizations that require robust security and compliance measures while maintaining the agility to innovate rapidly and scale. Customize user experiences: Leverage tools for gradual, percentage-based, and multi-step rollouts, as well as A/B testing and beta opt-in programs. Tailor your release workflows according to specific requirements, custom properties and user segments to deploy features to the right users at the right time. Full flag visibility: DevCycle provides full visibility and control over features flags across your entire organization with real-time tracking, analysis and debugging of flag usage so you can make informed decisions based on data-driven insights. Developer friendly tooling and AI integrations simply the creation, inspection and management of flags within your codebase to reduce bottlenecks and enhance developer efficiency.d of errors and bottlenecks. Overall, DevCycle stands out in the feature management category by combining the advantages of open standards with the robustness of enterprise solutions. Its focus on performance, security, and user control makes it an invaluable tool for development teams look to optimize their feature release processes while fostering innovation and collaboration.

Netcore Unbxd is an AI-powered product discovery platform consistently recognized as a leader by independent analysts. Named a Leader in Gartner’s 2025 Magic Quadrant™ for Commerce Search and Product Discovery for the second consecutive year and earning the highest score in Current Offering & In-Session Personalization in The Forrester Wave™: Commerce Search and Product Discovery Solutions, Q3 2025, Netcore Unbxd stands at the forefront of the category. Powered by advanced search, merchandising, personalization, and Agentic ecommerce, Netcore Unbxd ensures shoppers find the right products faster, leading to higher conversions, order values, and customer satisfaction. Its architecture is built for scale, delivering responses in milliseconds to ensure consistent speed and relevance with zero downtime in the last 10 years. Trusted by leading retailers and brands worldwide, Netcore Unbxd is designed to help ecommerce leaders deliver frictionless discovery experiences and data-driven merchandising strategies, empowered by a proactive shopping agent and automated attribute enrichment for accurate facets, targeted promotions, and inventory-aware recommendations that meet the demands of modern digital commerce.

Workbooks is the 'No-BS' CRM: rated #1 CRM for midmarket firms by TechRadar in 2025, Workbooks combines its software platform with outstanding consultancy, implementation and support. Workbooks joins up your entire business with a single cloud-based CRM solution and lowers the cost and risk of your CRM project with co-funded implementation. And with software and services from a single supplier, you can get a made-to-measure CRM, for an off-the-shelf price.

Kasplo is an enterprise grade email marketing platform that helps brands boost their sales, customer retention and improve lifetime value of customers. The key highlights include an easy to use email builder with drag and drop options, segmentation tools to tailor your messages to users, and creating various intent capture forms. As a smart email toolkit, businesses can use Kasplo to take the best advantage of this cost effective and ROI driven marketing platform.

Digital Analytics

The words simplest ABx testing platform, built inside WordPress and their favorite page builders. Test pages posts, blocks, global design elements and more in seconds, without any external services, user limits, privacy concerns or time limits - just pure open testing. Privacy Focused Don't rely on external services to secure your data and stay online. AB Split test is fully hosted inside your WordPress install and all that data is forever yours. We keep no user identifying data, and there are no external servers - no GDPR or user privacy red flags here. Unlimited, like WordPress We don't charge you more as you get more traffic, or as you build more websites. Buy one unlimited site license and get unlimited users, unlimited tests, unlimited views, unlimited upside. Get the most out of your website visits Enable autocomplete to show the optimum variation as soon as possible - automatically - without lifting a finger. AI Assistant Get Split Test and conversion optimization suggestions, rewrite your content in an instant without leaving the page. Just connect your OpenAI account.