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Apptimize Reviews & Product Details

Apptimize, An Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first lens. Because Apptimize comes from mobile, we are particularly positioned to move fast, overcome great engineering challenges, and think about user experiences with unique users in mind. Our users are extremely innovative and intelligent. We let them innovate quickly, easily, and cheaply by removing barriers and risk so they can make better apps for their users. We think experimentation is the key to discovering the truth. At Apptimize, we constantly question our beliefs and love getting feedback.

Seller

Apptimize

Discussions

Apptimize Community

Languages Supported

English

Overview by

Hannah Ulman

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

View More Pricing Information

Top-Rated Alternatives

Optimizely Web Experimentation

View All Alternatives

Apptimize Media

Apptimize Feature Select.png

Apptimize Result Page.png

Apptimize Demo - Feature Flag Deployment

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Charles M.

Business Advisor EMEA

Mid-Market (51-1000 emp.)

9/29/2018

"I loved your A / B test design"

5/5

What do you like best about Apptimize?

It allows testing very efficiently, Apptimize is an easy to use software, with a good interface and that has gradually become very helpful with its different tools. Review collected by and hosted on G2.com.

What do you dislike about Apptimize?

I just have not had problems with the use of Apptimize, I am satisfied with the features it has. Review collected by and hosted on G2.com.

ian T.

Enterprise (> 1000 emp.)

1/18/2018

"A great mobile testing tool supported by a knowledgeable product team"

4.5/5

What do you like best about Apptimize?

Apptimize has many great functions including a reliable visual testing tool and a powerful programmatic editor with which you can build many testing driven product decisions. Review collected by and hosted on G2.com.

What do you dislike about Apptimize?

There isn't much to dislike about the platform. I'm looking forward to the many amazing features to come. Review collected by and hosted on G2.com.

Recommendations to others considering Apptimize:

I would consider Apptimize for anyone who is interested in making data and testing driven decisions in their product development or acquisition roadmaps. Apptimize is unique in the sense that it allows you to build small visual experiments on things such as buttons, colors, or images or large experiments on the usefulness of entire new modules or user flows. Review collected by and hosted on G2.com.

What problems is Apptimize solving and how is that benefiting you?

We're looking to increase the number of subscriptions purchased in the app, increase the tenure of our already existing subscribers, and improving many in-app experiences and products. We also have used apptimize to test push notifications in order to increase the percentage of users who are opted in. Review collected by and hosted on G2.com.

Alex Q.

Mid-Market (51-1000 emp.)

2/6/2018

"Great tool, Great Relationships"

5/5

What do you like best about Apptimize?

Apptimize provides a great tool for native mobile (iOS, Android) A/B testing. There are several benefits of the tool:

1) setting up your own test success metrics and funnels. Apptimize allows developers to designate success metrics for each test and then provides the dashboard to make it easy to compare those metrics across variants.

2) Managing tests. Ramp tests up, turn tests off, turn tests on. Feature flags. It's all there and they continue to invest and improve

3) Relationships. Apptimize invests in their customers, listens to our feedback and offers advice on our ab testing strategy. Review collected by and hosted on G2.com.

What do you dislike about Apptimize?

It's important to monitor your app performance after implementing Apptimize. Review collected by and hosted on G2.com.

Verified User in Consumer Services

Small-Business (50 or fewer emp.)

9/6/2018

"Great product & tool"

5/5

What do you like best about Apptimize?

The fact it's native and so easy to manage makes it a must-have tool for our business. Review collected by and hosted on G2.com.

What do you dislike about Apptimize?

Probably the funnel analysis and views that we use to comprehend the data. Review collected by and hosted on G2.com.

Stephen H.

Senior Product Manager - Growth

E-Learning

Small-Business (50 or fewer emp.)

9/20/2017

"Super easy, powerful and insightful"

5/5

What do you like best about Apptimize?

It provides huge flexibility when running multiple experiments, preparing them and previewing them in both development and production environments on iOS and Android.

We've released plenty behind feature flags which is really great for us to target and optimize experiences from CRM campaigns, to deep functionality as well as testing new ideas and validating them quickly. Review collected by and hosted on G2.com.

What do you dislike about Apptimize?

The dashboard could do with some work. It would be great to have a quick overview of all my environments so i can see what is happening at a glance rather than have to go into each environment. Review collected by and hosted on G2.com.

Recommendations to others considering Apptimize:

It's powerful, reliable and most importantly provides valuable insights that are actually actionable. Fantastic service level too. Review collected by and hosted on G2.com.

What problems is Apptimize solving and how is that benefiting you?

Rapid experimentation and growth hacks are fundamental to the growth of our business. We need to be able to test fast and implement winning experiments or kill failing ones quickly. It's all about cadence and it's allowed us to grow a culture of experimentation and optimisation inside our business. Review collected by and hosted on G2.com.

Jim O.

Vice President of Product Management

Internet

Mid-Market (51-1000 emp.)

9/15/2017

"Really Powerful"

5/5

What do you like best about Apptimize?

Easy to get set up and use, awesome to be able to create tests without updating the browser (after the initial Apptimize-enabled version is deployed). Review collected by and hosted on G2.com.

What do you dislike about Apptimize?

I wish it had support for A/B tests for our web UI. We ended up subscribing to Optimizely to perform that task. Review collected by and hosted on G2.com.

Recommendations to others considering Apptimize:

make sure that you have figured out how you want to handle analytics, push notifications, install attribution, and web experiments - there are a lot of vendors with overlapping products in these areas. Review collected by and hosted on G2.com.

What problems is Apptimize solving and how is that benefiting you?

This has helped us identify the impact of changes we are making to our apps - both to the retention and usage of the apps. It also helps us incrementally roll out new features to ensure that things are working well before all of our users get the new features. Review collected by and hosted on G2.com.

Alex C.

Mobile Technology Lead

Research

Mid-Market (51-1000 emp.)

7/20/2017

"Too big to fail"

0/5

What do you like best about Apptimize?

Integration is easy, and product loves the newly obtained freedom to experiment Review collected by and hosted on G2.com.

What do you dislike about Apptimize?

Using Apptimize reduced the percentage of non-crash users Review collected by and hosted on G2.com.

Recommendations to others considering Apptimize:

Please understand that you bundle a sophisticated engine into your app. This will inflate your APK, perform network communications, and sometimes crash in the ways that are out of your control.

The flexibility that this SDK promises may clash with fancy custom widgets that your programmers developed.

Note that you cannot use only part of this SDK, it's all or nothing. Even if you only want to get some analytics, or perform demographic A/B test of a text message, you must package full Apptimize with your app, and bear the full consequences. Review collected by and hosted on G2.com.

What problems is Apptimize solving and how is that benefiting you?

Apptimize is promised to help us separate product decisions from development decisions. Review collected by and hosted on G2.com.

Response from Varun Rathi of Apptimize

edit

Hi Alex,

Thank you for taking the time to write a review Apptimize on G2 Crowd. Based on your review, we were wondering if you truly meant to give us a 0/5 rating or if it was an accident.

If it was accidental, we will be very grateful if you take a moment to update your rating. If it wasn't accidental, please let us know how we can make things better for you. We are a lean marketing team, and we rely a lot on word-of-mouth and referrals from customers to grow. We are always happy to use constructive feedback from users to guide our product roadmap.

Sincerely,

Varun Rathi

Verified User in Computer Software

Small-Business (50 or fewer emp.)

9/22/2017

"Apptimize offers great service while giving you what you need in A/B testing"

4/5

What do you like best about Apptimize?

I like the responsiveness and the quality of support. Questions are addressed in timely manner, and the Apptimize team genuinely want to see us to realize the benefits of A/B testing. The service team actually performed tests for us to show what kind of benefit we could be seeing. Review collected by and hosted on G2.com.

What do you dislike about Apptimize?

Integration with m-particle is limited. Ability to map user based actions to user behaviors is somewhat limited. User interface has been buggy. The startup cost outweighs the usage, want a full service solution, I don't want to have to admin the campaigns, just want to see results for the service we pay for. Review collected by and hosted on G2.com.

Verified User in E-Learning

Small-Business (50 or fewer emp.)

9/21/2017

"Awesome product "

4/5

What do you like best about Apptimize?

Satisfied with the product, but happy with their customer success team Review collected by and hosted on G2.com.

What do you dislike about Apptimize?

I don’t think there’s a lot to dislike in Apptimize. One thing that I would love in the product is a web testing platform. Review collected by and hosted on G2.com.