Apptimize Reviews & Product Details

Apptimize Overview

What is Apptimize?

Apptimize, An Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first lens. Because Apptimize comes from mobile, we are particularly positioned to move fast, overcome great engineering challenges, and think about user experiences with unique users in mind. Our users are extremely innovative and intelligent. We let them innovate quickly, easily, and cheaply by removing barriers and risk so they can make better apps for their users. We think experimentation is the key to discovering the truth. At Apptimize, we constantly question our beliefs and love getting feedback.

Apptimize Details
Website
Languages Supported
English
Product Description

Apptimize does A/B testing, feature flagging, phased rollouts, and analytics for native Android and iOS apps. A/B testing is the basis of the systematically improving your app for your users by sending different versions of your app to your real users.


Seller Details
Seller
Apptimize
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@apptimizeAB
1,141 Twitter followers
LinkedIn® Page
www.linkedin.com
18 employees on LinkedIn®
Description

Apptimize does A/B testing, feature flagging, phased rollouts, and analytics for native Android and iOS apps. A/B testing is the basis of the systematically improving your app for your users by sending different versions of your app to your real users.


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Apptimize Reviews

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Editor
Restaurants
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

This product has been of great help, we have been able to accurately program several development options with our system. The WYSIWYG editor is very easy to use. Really well thought out in terms of A / B tests. Review collected by and hosted on G2.com.

What do you dislike?

There is a great learning curve to use this product, also specifically for developers. However, once you understand how the tool works, it becomes much easier to launch code block tests, or anything non-visual. Putting this away everything works perfectly. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We improved the use of the WYSIWYG editor, and in turn we created a greater capacity for coupling with our department on the next floor. We take advantage of the A / B tests to expand our base server. Review collected by and hosted on G2.com.

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Web Designer
Information Technology and Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

It allows testing very efficiently, Apptimize is an easy to use software, with a good interface and that has gradually become very helpful with its different tools. Review collected by and hosted on G2.com.

What do you dislike?

I just have not had problems with the use of Apptimize, I am satisfied with the features it has. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We continue to improve our tools, the best of the market in terms of A / B tests. Review collected by and hosted on G2.com.

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Open Discussions in Apptimize
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Apptimize has many great functions including a reliable visual testing tool and a powerful programmatic editor with which you can build many testing driven product decisions. Review collected by and hosted on G2.com.

What do you dislike?

There isn't much to dislike about the platform. I'm looking forward to the many amazing features to come. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I would consider Apptimize for anyone who is interested in making data and testing driven decisions in their product development or acquisition roadmaps. Apptimize is unique in the sense that it allows you to build small visual experiments on things such as buttons, colors, or images or large experiments on the usefulness of entire new modules or user flows. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're looking to increase the number of subscriptions purchased in the app, increase the tenure of our already existing subscribers, and improving many in-app experiences and products. We also have used apptimize to test push notifications in order to increase the percentage of users who are opted in. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

Apptimize provides a great tool for native mobile (iOS, Android) A/B testing. There are several benefits of the tool:

1) setting up your own test success metrics and funnels. Apptimize allows developers to designate success metrics for each test and then provides the dashboard to make it easy to compare those metrics across variants.

2) Managing tests. Ramp tests up, turn tests off, turn tests on. Feature flags. It's all there and they continue to invest and improve

3) Relationships. Apptimize invests in their customers, listens to our feedback and offers advice on our ab testing strategy. Review collected by and hosted on G2.com.

What do you dislike?

It's important to monitor your app performance after implementing Apptimize. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

A/B testing and feature rollout on native mobile apps. Review collected by and hosted on G2.com.

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EC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The fact it's native and so easy to manage makes it a must-have tool for our business. Review collected by and hosted on G2.com.

What do you dislike?

Probably the funnel analysis and views that we use to comprehend the data. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Trying to increase conversion for our product. Review collected by and hosted on G2.com.

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Senior Product Manager - Growth
E-Learning
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

It provides huge flexibility when running multiple experiments, preparing them and previewing them in both development and production environments on iOS and Android.

We've released plenty behind feature flags which is really great for us to target and optimize experiences from CRM campaigns, to deep functionality as well as testing new ideas and validating them quickly. Review collected by and hosted on G2.com.

What do you dislike?

The dashboard could do with some work. It would be great to have a quick overview of all my environments so i can see what is happening at a glance rather than have to go into each environment. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It's powerful, reliable and most importantly provides valuable insights that are actually actionable. Fantastic service level too. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Rapid experimentation and growth hacks are fundamental to the growth of our business. We need to be able to test fast and implement winning experiments or kill failing ones quickly. It's all about cadence and it's allowed us to grow a culture of experimentation and optimisation inside our business. Review collected by and hosted on G2.com.

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Vice President of Product Management
Internet
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Easy to get set up and use, awesome to be able to create tests without updating the browser (after the initial Apptimize-enabled version is deployed). Review collected by and hosted on G2.com.

What do you dislike?

I wish it had support for A/B tests for our web UI. We ended up subscribing to Optimizely to perform that task. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

make sure that you have figured out how you want to handle analytics, push notifications, install attribution, and web experiments - there are a lot of vendors with overlapping products in these areas. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

This has helped us identify the impact of changes we are making to our apps - both to the retention and usage of the apps. It also helps us incrementally roll out new features to ensure that things are working well before all of our users get the new features. Review collected by and hosted on G2.com.

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Mobile Technology Lead
Research
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Integration is easy, and product loves the newly obtained freedom to experiment Review collected by and hosted on G2.com.

What do you dislike?

Using Apptimize reduced the percentage of non-crash users Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Please understand that you bundle a sophisticated engine into your app. This will inflate your APK, perform network communications, and sometimes crash in the ways that are out of your control.

The flexibility that this SDK promises may clash with fancy custom widgets that your programmers developed.

Note that you cannot use only part of this SDK, it's all or nothing. Even if you only want to get some analytics, or perform demographic A/B test of a text message, you must package full Apptimize with your app, and bear the full consequences. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Apptimize is promised to help us separate product decisions from development decisions. Review collected by and hosted on G2.com.

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Response from Varun Rathi of Apptimize

Hi Alex,

Thank you for taking the time to write a review Apptimize on G2 Crowd. Based on your review, we were wondering if you truly meant to give us a 0/5 rating or if it was an accident.

If it was accidental, we will be very grateful if you take a moment to update your rating. If it wasn't accidental, please let us know how we can make things better for you. We are a lean marketing team, and we rely a lot on word-of-mouth and referrals from customers to grow. We are always happy to use constructive feedback from users to guide our product roadmap.

Sincerely,

Varun Rathi

UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I like the responsiveness and the quality of support. Questions are addressed in timely manner, and the Apptimize team genuinely want to see us to realize the benefits of A/B testing. The service team actually performed tests for us to show what kind of benefit we could be seeing. Review collected by and hosted on G2.com.

What do you dislike?

Integration with m-particle is limited. Ability to map user based actions to user behaviors is somewhat limited. User interface has been buggy. The startup cost outweighs the usage, want a full service solution, I don't want to have to admin the campaigns, just want to see results for the service we pay for. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have found just by switching the text on a few buttons and fields we were able to dramatically change user behavior. Review collected by and hosted on G2.com.

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UE
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Satisfied with the product, but happy with their customer success team Review collected by and hosted on G2.com.

What do you dislike?

I don’t think there’s a lot to dislike in Apptimize. One thing that I would love in the product is a web testing platform. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Go for it if you are looking for a tool that caters to your mobile AB testing requirements. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Using this product, I am trying to improve KPIs like conversion rate, usage, and retention. Review collected by and hosted on G2.com.

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UI
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

When it works it "just" works with minimal work from dev side Review collected by and hosted on G2.com.

What do you dislike?

In most of the cases when it doesn't work there is no way to find out why. Documentation is not intuitive. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Nice product, but sometimes hard to fix problems. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

A/B testing Review collected by and hosted on G2.com.

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Marketing Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Ease of use. Apptimize makes it easy for a non-technical staff member to run tests. Review collected by and hosted on G2.com.

What do you dislike?

The layout of the experiments can be confusing. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

A/B testing quickly and instant updates when in a pinch. Review collected by and hosted on G2.com.

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Product Manager - Connect
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Strong nderstanding of problems in business issues Review collected by and hosted on G2.com.

What do you dislike?

No sigificant issues. We did have technical trial implimentation issues,but I was happy with how these were handled. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Implimenting A/Btesting in our mobile apps in order to innovate quickly. Review collected by and hosted on G2.com.

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Business Intelligence Manager
E-Learning
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Reliability and options do to nested experiments Review collected by and hosted on G2.com.

What do you dislike?

We don't rely on Apptimize's reporting bu Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Monetisation and improving customer journeys Review collected by and hosted on G2.com.

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AE
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The available SDKs for iOS and Android platforms.

Web-based managment console.

Price to feature ratio. Review collected by and hosted on G2.com.

What do you dislike?

The real-time changes that we can deploy are acutally limited in the scope - so, not all of our original goals can be met with this tool. Also, we have to plan in advance what sections of parts of our app we would like to change, and only after that we can start using this feature, which means that there is a lag/delay between the time that we want to change something and the time when it actually becomes a reality. For example, with our sprint structure this delay can be as long as 3 - 4 weeks. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Negotiate your custom long term price Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Our main goal with Apptimize is to tailor our application and its particular modules/features to the precise needs of our users.

So, far we seen most benefts from the A/B testing. Review collected by and hosted on G2.com.

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UI
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The ability to A/B test and do quick updates on the fly Review collected by and hosted on G2.com.

What do you dislike?

Still hard to figure percentage of deployment when some tests are full and others are restricted Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I would use it as it is so easy to use and can making testing real world scenarios quicker Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We can test UI elements on the fly changing color font and content. Coding we can test deep down code with A/B testing and parameters. It has made getting data for real users a lot easier Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

It's easy to set up and track tests. The code needed to implement the tests is straightforward. It integrates with Localytics. Review collected by and hosted on G2.com.

What do you dislike?

codeless visual tests have not been useful for us. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Testing variations of designs. Testing the impact of changes on conversion and retention. Review collected by and hosted on G2.com.

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EI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Easy to integrate, easy to use. Good customer service. Review collected by and hosted on G2.com.

What do you dislike?

Sometimes the user interface is not the most user friendly as it should be. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use optimize for:

- Find ways to solve the bottleneck in our apps

- optimize the template on product pictures

- Identify the indivudual up-lift for any new feature we are lunching on the mobile channel

As mayor benefits, increase of conversion rate in more than 5% and reduce cost of pictures production by 2% Review collected by and hosted on G2.com.

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Do you work for Apptimize?