--- title: Apptimize Reviews meta_title: 'Apptimize Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 17 reviews by the users' company size, role or industry to find out how Apptimize works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 17 scale: '5' date_modified: '2026-06-21' parent_category: name: Development url: https://www.g2.com/categories/development --- # Apptimize Reviews **Vendor:** Apptimize **Category:** [Feature Management Software](https://www.g2.com/categories/feature-management) **Average Rating:** 4.1/5.0 **Total Reviews:** 17 ## About Apptimize Apptimize, An Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first lens. Because Apptimize comes from mobile, we are particularly positioned to move fast, overcome great engineering challenges, and think about user experiences with unique users in mind. Our users are extremely innovative and intelligent. We let them innovate quickly, easily, and cheaply by removing barriers and risk so they can make better apps for their users. We think experimentation is the key to discovering the truth. At Apptimize, we constantly question our beliefs and love getting feedback. ## Apptimize Reviews ### 1. Apptimize offers great service while giving you what you need in A/B testing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2017 **What do you like best about Apptimize?** I like the responsiveness and the quality of support. Questions are addressed in timely manner, and the Apptimize team genuinely want to see us to realize the benefits of A/B testing. The service team actually performed tests for us to show what kind of benefit we could be seeing. **What do you dislike about Apptimize?** Integration with m-particle is limited. Ability to map user based actions to user behaviors is somewhat limited. User interface has been buggy. The startup cost outweighs the usage, want a full service solution, I don't want to have to admin the campaigns, just want to see results for the service we pay for. **What problems is Apptimize solving and how is that benefiting you?** We have found just by switching the text on a few buttons and fields we were able to dramatically change user behavior. ### 2. Awesome product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2017 **What do you like best about Apptimize?** Satisfied with the product, but happy with their customer success team **What do you dislike about Apptimize?** I don’t think there’s a lot to dislike in Apptimize. One thing that I would love in the product is a web testing platform. **Recommendations to others considering Apptimize:** Go for it if you are looking for a tool that caters to your mobile AB testing requirements. **What problems is Apptimize solving and how is that benefiting you?** Using this product, I am trying to improve KPIs like conversion rate, usage, and retention. ### 3. Works, but too much magic **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** September 21, 2017 **What do you like best about Apptimize?** When it works it "just" works with minimal work from dev side **What do you dislike about Apptimize?** In most of the cases when it doesn't work there is no way to find out why. Documentation is not intuitive. **Recommendations to others considering Apptimize:** Nice product, but sometimes hard to fix problems. **What problems is Apptimize solving and how is that benefiting you?** A/B testing ### 4. Very friendly for a non-tech staff member **Rating:** 4.0/5.0 stars **Reviewed by:** Lauren E T. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2017 **What do you like best about Apptimize?** Ease of use. Apptimize makes it easy for a non-technical staff member to run tests. **What do you dislike about Apptimize?** The layout of the experiments can be confusing. **What problems is Apptimize solving and how is that benefiting you?** A/B testing quickly and instant updates when in a pinch. ### 5. Great Pre-sales support **Rating:** 4.0/5.0 stars **Reviewed by:** Paul G. | Product Manager - Connect, Enterprise (> 1000 emp.) **Reviewed Date:** September 14, 2017 **What do you like best about Apptimize?** Strong nderstanding of problems in business issues **What do you dislike about Apptimize?** No sigificant issues. We did have technical trial implimentation issues,but I was happy with how these were handled. **What problems is Apptimize solving and how is that benefiting you?** Implimenting A/Btesting in our mobile apps in order to innovate quickly. ### 6. Great platform **Rating:** 4.0/5.0 stars **Reviewed by:** O S. | Business Intelligence Manager, E-Learning, Small-Business (50 or fewer emp.) **Reviewed Date:** September 14, 2017 **What do you like best about Apptimize?** Reliability and options do to nested experiments **What do you dislike about Apptimize?** We don't rely on Apptimize's reporting bu **What problems is Apptimize solving and how is that benefiting you?** Monetisation and improving customer journeys ### 7. Apptimize is used for real-time changes to the our apps behavior, as well as A/B testing features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2016 **What do you like best about Apptimize?** The available SDKs for iOS and Android platforms. Web-based managment console. Price to feature ratio. **What do you dislike about Apptimize?** The real-time changes that we can deploy are acutally limited in the scope - so, not all of our original goals can be met with this tool. Also, we have to plan in advance what sections of parts of our app we would like to change, and only after that we can start using this feature, which means that there is a lag/delay between the time that we want to change something and the time when it actually becomes a reality. For example, with our sprint structure this delay can be as long as 3 - 4 weeks. **Recommendations to others considering Apptimize:** Negotiate your custom long term price **What problems is Apptimize solving and how is that benefiting you?** Our main goal with Apptimize is to tailor our application and its particular modules/features to the precise needs of our users. So, far we seen most benefts from the A/B testing. ### 8. Apptimize helps us easily a/b test **Rating:** 4.0/5.0 stars **Reviewed by:** Casey C. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2016 **What do you like best about Apptimize?** It's easy to set up and track tests. The code needed to implement the tests is straightforward. It integrates with Localytics. **What do you dislike about Apptimize?** codeless visual tests have not been useful for us. **What problems is Apptimize solving and how is that benefiting you?** Testing variations of designs. Testing the impact of changes on conversion and retention. ### 9. More than a year an a half using Apptimize for optimize our mobile channel **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2016 **What do you like best about Apptimize?** Easy to integrate, easy to use. Good customer service. **What do you dislike about Apptimize?** Sometimes the user interface is not the most user friendly as it should be. **What problems is Apptimize solving and how is that benefiting you?** We use optimize for: - Find ways to solve the bottleneck in our apps - optimize the template on product pictures - Identify the indivudual up-lift for any new feature we are lunching on the mobile channel As mayor benefits, increase of conversion rate in more than 5% and reduce cost of pictures production by 2% ## Apptimize Discussions - [Where can I find more in-depth information on Apptimize?](https://www.g2.com/discussions/finding-more-information-0e2da4c5-93ba-4b24-898a-4a93b2b04dfe) - 1 upvote - [Do I need an app to use Apptimize?](https://www.g2.com/discussions/mobile-focus) - 1 upvote - [What does Apptimize do, in a nutshell?](https://www.g2.com/discussions/5395-basics) - 1 upvote - [Leanplum vs Apptimize vs Tapylitics. Which one to go for above 25k MAU?](https://www.g2.com/discussions/leanplum-vs-apptimize-vs-tapylitics-which-one-to-go-for-above-25k-mau) - 1 upvote - [View Apptimize pricing details and edition comparison](https://www.g2.com/products/apptimize/reviews?filters%5Bnps_score%5D%5B%5D=4&open_modal_url=%2Fes%2Fproducts%2Fapptimize%2Fwishlists%3Fhost_path%3D%252Fproducts%252Fapptimize%252Freviews%253Ffilters%25255Bnps_score%25255D%25255B%25255D%253D4%26source%3Dsticky_header_pin§ion=pricing&secure%5Bexpires_at%5D=2026-06-27+19%3A27%3A32+-0500&secure%5Bsession_id%5D=c64d0cc9-a0ee-4b64-8501-ea1705fd5404&secure%5Btoken%5D=92de1869aaf14b09ca7cbdd49ceba2ec666fbeee2b879afcf7736263f1df954e&format=llm_user) ## Apptimize Features **Management** - Flag Management - Rollout & Rollback Control - Monitoring **Functionality** - Multi-Environment Control - Feature Testing - Low-Code Interface **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Apptimize Alternatives - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - 4.2/5.0 (401 reviews) - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) - 4.4/5.0 (915 reviews) - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) - 4.4/5.0 (404 reviews)