Easy to integrate within the codebase, even easier to use using the web UI. Can manage feature flags and filter user insights, and experiments is a very nice feature. The mobile SDK is also thoughtfully written, it was easy to implement within both mobile and web. Customer support is also very quick to answer any of our questions.

I liked that my team is able to slowly roll-out our experiments to audiences over time, and the granular ability to target specific audiences down to email level. It gave us line of sight view, the impact of new features, and the data needed to make further improvements to our user activation flow.

Taplytics is deployed across many of the business units at my company, and we’re happy with the features they offer and how responsive they are to each business unit’s needs.