# SplitMetrics Optimize Reviews **Vendor:** SplitMetrics, Inc. **Category:** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) **Average Rating:** 4.2/5.0 **Total Reviews:** 18 ## About SplitMetrics Optimize SplitMetrics Optimize is an advanced mobile optimization platform for data-driven decision making, validation of ideas, concepts, and features via fully transparent A/B tests for iOS and Android on the product, search and category pages. - Launched in 2015 at the dawn of a/b tests - We track behavior data for 100M users for benchmarks - Up to 63% increase in conversion rate Benefits: ● Solution trusted by the world top mobile app & game publishers including Kwalee, Mytona, Sybo, IGG, Etermax, Rockbite Games and others. ● Smart and user-friendly platform that provides an opportunity to set up and run 30.000+ types of tests easily. ● Continuous app validation from basic idea research and hypothesis development to test interpretation, evaluation with benchmarks, and getting actionable insights. ● Instant results received from real users gathered on a single report page. ● Transparent analytics with detailed qualitative and quantitative metrics on user behavior (including but not limited with: conversion, engagement & bounce rates, in-depth installs analytics, exploration analytics). ● Ability to choose between various core statistical methods for checking concepts and hypotheses. The platform users can take advantage of Bayesian method, multi-armed bandit, or sequential depending on their experiment goal. ● Secured app rank and testing privacy with the tests running in an isolated environment. ● Dedicated expert team support on every stage ensuring onboarding, forearming with test ideas, helping with result analysis and hypothesis development. ● Priority access to industry benchmarks and knowledge base of best ASO and A/B testing practices based on 1M+ users tracked. ● Ability to get additional support or simply delegate app store optimization and design tasks to a team of SplitMetrics Agency experts. ## SplitMetrics Optimize Reviews ### 1. Good Tool for a/b testing store listings **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2023 **What do you like best about SplitMetrics Optimize?** I think it is a great toll if you are going to launch a product soon and you need to know how is going to work your product store listing. So it's great in order to now the best way to optimize your store listing **What do you dislike about SplitMetrics Optimize?** We don't use the tool anymore because it was a test that we did a few months ago, but at the beggining I didnt find so user friendly the main dashboard, it was a little bit confusing. **What problems is SplitMetrics Optimize solving and how is that benefiting you?** it is great if you want to test first some store listing and do optimization before the global launch of a product. As it is not live yet, you can't do store optimizations and SplitMetrics is great for that ### 2. Great tool for ASO optimisation **Rating:** 5.0/5.0 stars **Reviewed by:** Paul D. | Senior Mobile Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2022 **What do you like best about SplitMetrics Optimize?** Splitmetrics Optimize has provided a great structure for our ASO A/B testing. Simple to setup, easy to understand results, and very well supported. **What do you dislike about SplitMetrics Optimize?** You'll want to start running even more tests given how easy it is, so important you have supporting resources to get the experiments created. **What problems is SplitMetrics Optimize solving and how is that benefiting you?** By A/B testing across all elements of ASO, we have been able to improve the quality & performance of our app store presence to deliver more installs. ### 3. All-in-one tool to help develop our UI and Cire Framework **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2022 **What do you like best about SplitMetrics Optimize?** Splitmetrics really helped when we wanted to run multiple frameworks of UI and UX prior to launch to better understand how our app would perform in a real-life market, before releasing to an Alpha and Beta level **What do you dislike about SplitMetrics Optimize?** There's nothing major to dislike here, but if I must say something, the price can be a little steep for smaller or indie studios looking to build their app with limited funds **What problems is SplitMetrics Optimize solving and how is that benefiting you?** Split Metrics is letting us better understand our audiences and optimise their experience with a fraction of the cost should we do this traditionally and as a manual review process ### 4. Helpful **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 27, 2022 **What do you like best about SplitMetrics Optimize?** Its easy to turn the test on and off without having a dev do any work. As a product manager, I find that really helpful so that we don't have to wait around for it. **What do you dislike about SplitMetrics Optimize?** It can be confusing how to track the metrics for it, so we still have to use our dev team to pull a dashboard for us. We can't make these changes ourselves as a product team. **What problems is SplitMetrics Optimize solving and how is that benefiting you?** The problem it solves is helping the product team run a/b tests without having to put in requests with the dev to on when to start or stop it. ### 5. SplitMetrics - best prelaunch validator **Rating:** 4.0/5.0 stars **Reviewed by:** Sahil T. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2022 **What do you like best about SplitMetrics Optimize?** Pre-launch tests from real users. Automated rules and alerts. **What do you dislike about SplitMetrics Optimize?** The price rates are high, so one needs to think before the test experiment. **What problems is SplitMetrics Optimize solving and how is that benefiting you?** Full-funnel optimization with prelaunch tests from real users helps testing app without actually deploying it to main servers. ### 6. Perfect tool for effective A/B testing and campaign management **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about SplitMetrics Optimize?** Splitmetrics is an efficient tool that helped us run multiple instances of our product to different segments of audiences. The tool is relatively easy to use and requires no learning curve. **What do you dislike about SplitMetrics Optimize?** While the A/B testing can be performed easily, generating reports out of the same turns out to be a bit complex, and requires additional IT support. **What problems is SplitMetrics Optimize solving and how is that benefiting you?** Simplify A/B testing for marketing campaigns and promotions, and run the same without any additional inputs from the external teams. ### 7. Split metrics review **Rating:** 2.5/5.0 stars **Reviewed by:** kelly g. | Member Services Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2022 **What do you like best about SplitMetrics Optimize?** Very user friendly, safe and secure, feedback is fast from real users. **What do you dislike about SplitMetrics Optimize?** Nothing at the moment. All is running great. **What problems is SplitMetrics Optimize solving and how is that benefiting you?** We get to test our products with reduced cost. We get to find a profitable audience without a risk of churning users. ### 8. Great support, prompt responding, always there to help with anything and give insights **Rating:** 5.0/5.0 stars **Reviewed by:** Jana . | Growth Marketing Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2022 **What do you like best about SplitMetrics Optimize?** We get insights into what the potential customers are looking for when they stumble upon our store. Also, when we have a question and need help with something, the response always comes within a few minutes and is always constructive and helpful. **What do you dislike about SplitMetrics Optimize?** Nothing that comes to mind right now. We were pleased with the whole cooperation with SplitMetrics. **What problems is SplitMetrics Optimize solving and how is that benefiting you?** We get to perform A/B tests and get a lot more knowledge about the results than other platforms could give us. ### 9. A useful and simple A/B testing platform, and a very high quality service from the Splitmetrics team **Rating:** 4.5/5.0 stars **Reviewed by:** Maryia S. | ASO Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2022 **What do you like best about SplitMetrics Optimize?** A very simple and straightforward platform to use. The test results are easy to understand and interpret. Possibility to customise counting features (multi-arm bandit and Bayesian model) **What do you dislike about SplitMetrics Optimize?** Nothing comes to mind, the platform is good! **What problems is SplitMetrics Optimize solving and how is that benefiting you?** The Splitmetrics team is always on hand to help if you have any questions about the test, as well as advice on how to solve the problem. And also helps to interpret controversial points in the test ### 10. it is a good service **Rating:** 5.0/5.0 stars **Reviewed by:** Sohaib S. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2022 **What do you like best about SplitMetrics Optimize?** optimization is excellent and i loved the layout **What do you dislike about SplitMetrics Optimize?** some lagging in screeb display and few ads **What problems is SplitMetrics Optimize solving and how is that benefiting you?** search engine optimisation is biggest tool now a days which i required ### 11. SplitMetrics is Very Effective for Tracking App Landing Page Performance Metrics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2022 **What do you like best about SplitMetrics Optimize?** I love the simple-to-understand UI and the hands-on support I received from our Splitmetrics rep, Natalie. It's great that we can silo different products all under one Splitmetrics account and not set up multiple accounts. **What do you dislike about SplitMetrics Optimize?** Nothing I dislike so far! The tool is seriously sleek and easy to use. **What problems is SplitMetrics Optimize solving and how is that benefiting you?** Splitmetrics helps my team test new product concepts via landing page A/B optimization tests for the App Store. This allows my team to decide which direction to take our product. ### 12. Very good tool to conduct your ASO experiments **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Photography | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2022 **What do you like best about SplitMetrics Optimize?** Quite a comfortable way of running ASO experiments. It is pretty easy to integrate with Facebook and TikTok channels. The customer support team is really helpful with any questions from our side. **What do you dislike about SplitMetrics Optimize?** Would be awesome to have the feature of dynamic placement rotation in Search page tests, that would be an awesome way to exclude users biase to the rank in the Appstore Store **What problems is SplitMetrics Optimize solving and how is that benefiting you?** To decide what AppStore page updates should be published we run many experiments every month. SplitMetrics allows dynamic experiment creating and easy integration with different web tracking pixels. ### 13. Great support! A very professional and responsive services **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 07, 2022 **What do you like best about SplitMetrics Optimize?** The rep we have is very supportive and willing to provide help when we need. In addition, they proactively offer insights every time we run an experiment and are not hesitant to answer any questions. **What do you dislike about SplitMetrics Optimize?** Nothing comes to mind now. Overall we have had a satisfying experience with Splitmetric. **What problems is SplitMetrics Optimize solving and how is that benefiting you?** We were able to use the platform and run different experiments to find the assets we needed for the app store. ### 14. The best A/B testing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Alejandro R. | Marketing, Computer Games, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2022 **What do you like best about SplitMetrics Optimize?** It's very friendly, easy to use and it offers all the necessary data to make a decision. **What do you dislike about SplitMetrics Optimize?** If you can afford the price, I think there aren't any negative aspects. **What problems is SplitMetrics Optimize solving and how is that benefiting you?** It's very useful not only for conversion experiments but also to test new prototypes and aesthetics. ### 15. Good A/B testing software **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2022 **What do you like best about SplitMetrics Optimize?** Easy way to get basic metrics about which variant performs better. **What do you dislike about SplitMetrics Optimize?** I would have liked to see more details about which variant is significantly significant and the winner **What problems is SplitMetrics Optimize solving and how is that benefiting you?** ASO A/B testing - what screenshots should be displayed ### 16. Simple user friendly platform having the necessary insights. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2022 **What do you like best about SplitMetrics Optimize?** Straightforward UI. The customer support team. Pre-launch app testing. **What do you dislike about SplitMetrics Optimize?** The platform is excellent, but the prices could be better. **What problems is SplitMetrics Optimize solving and how is that benefiting you?** A/B testing. We can run different experiments that help make decision-making easy. ### 17. Great platform for ASO experiments **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2022 **What do you like best about SplitMetrics Optimize?** SplitMetrics helps to set up experiments and to get the best of them. All the essential information is provided and you are always supported by a well-qualified SM Team. **What do you dislike about SplitMetrics Optimize?** Nothing, it's a good platform that is useful for ASO specialists. **What problems is SplitMetrics Optimize solving and how is that benefiting you?** SplitMetrics gives a good piece of advice while setting up experiments as well as their evaluation. The team is responsive and is eager to help you, and share the last ASO tendencies. ### 18. Really good tool to test in IOs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2022 **What do you like best about SplitMetrics Optimize?** Extra information on each test Testing on pre-launch apps Have early information about the audience. **What do you dislike about SplitMetrics Optimize?** The cost of campaigns is expensive Sometimes it takes several days to reach a test result **What problems is SplitMetrics Optimize solving and how is that benefiting you?** Test in IOS and learn about these users. Have early information about our users and their preferences The new bayesian model is faster in reaching a result - [View SplitMetrics Optimize pricing details and edition comparison](https://www.g2.com/products/splitmetrics-optimize/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-03+08%3A27%3A00+-0500&secure%5Bsession_id%5D=ed3cc379-81bf-4fc4-9cc0-4ae0eba6038f&secure%5Btoken%5D=0af1f8ff0b5904a18fa35aa02c95d9b9a2056e355dfbacf34676db7c71284d42&format=llm_user) ## SplitMetrics Optimize Features **User Identification** - User Segmentation - Geolocation **Optimization** - Icon Testing - Screenshot Testing - App Store Page Design & Preview - Keyword Tools - Reviews & Ratings - Keyword Localization - Conversion Rate Benchmarks **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Tracking & Reporting** - Custom Event Tracking - Dashboard - User Activity History **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Reporting & Alerts** - Reports and Dashboards - Traffic Source Reporting - Featured App Alerts - Alert Delivery **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Competition Monitoring** - Timeline - Store Performance - Financial Analysis - Category Ranking **Analytics** - Reporting and Analytics - Heatmaps **Engagement** - Coupons and Promotions **Platform Additional Functionality** - Integrations - Organic Keyword Protection - App Suggestions **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - App Store Optimization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - Performance and Reliability - User, Role, and Access Management ## Top SplitMetrics Optimize Alternatives - [Smartlook](https://www.g2.com/products/smartlook/reviews) - 4.6/5.0 (837 reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - 4.2/5.0 (401 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (715 reviews)