--- title: AB Split Test Reviews meta_title: 'AB Split Test Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how AB Split Test works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 7 scale: '5' date_modified: '2026-06-05' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # AB Split Test Reviews **Vendor:** AB Split Test **Category:** [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools) **Average Rating:** 4.6/5.0 **Total Reviews:** 7 ## About AB Split Test The words simplest ABx testing platform, built inside WordPress and their favorite page builders. Test pages posts, blocks, global design elements and more in seconds, without any external services, user limits, privacy concerns or time limits - just pure open testing. Privacy Focused Don't rely on external services to secure your data and stay online. AB Split test is fully hosted inside your WordPress install and all that data is forever yours. We keep no user identifying data, and there are no external servers - no GDPR or user privacy red flags here. Unlimited, like WordPress We don't charge you more as you get more traffic, or as you build more websites. Buy one unlimited site license and get unlimited users, unlimited tests, unlimited views, unlimited upside. Get the most out of your website visits Enable autocomplete to show the optimum variation as soon as possible - automatically - without lifting a finger. AI Assistant Get Split Test and conversion optimization suggestions, rewrite your content in an instant without leaving the page. Just connect your OpenAI account. ## AB Split Test Reviews ### 1. Data-Driven Decisions Made Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Nedim M. | Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2026 **What do you like best about AB Split Test?** Helps base decisions on real data instead of assumptions **What do you dislike about AB Split Test?** Requires enough traffic to produce meaningful results **What problems is AB Split Test solving and how is that benefiting you?** Useful for optimizing marketing funnels and product features ### 2. The only platform you need to run A/B tests! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2025 **What do you like best about AB Split Test?** I wouldn't look elsewhere - Split is the market leader here and you would be foolish to use any other platform **What do you dislike about AB Split Test?** ...cost - but it's not entirely unreasonable! **What problems is AB Split Test solving and how is that benefiting you?** We run 100s of A/B tests across our site (potentially thousands!) and Split helps us easily determine which changes / variants lead to the biggest gains in conversion ### 3. Easy to test out landing poages with different content or images **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2024 **What do you like best about AB Split Test?** The wordpress plugin makes a/b testing as simple as can be. It really is point and click easy. The analytics provided tell us which was a success and we can continue testing as needed based on the data provided. It was easy to add the plugin and install it, and we use it all the time so it's definetly worthwhile if you need to A/B test. **What do you dislike about AB Split Test?** The User Interface is not the best but it's also not terrible. I wish it was a little more nicely designed as far as the look and feel but the functionality is just fine. **What problems is AB Split Test solving and how is that benefiting you?** Testing landing pages so we can optimize them to get better traffic and longer time spent on pages. ### 4. Does exactly what we want it to do while being easy and intuitive to use. **Rating:** 4.0/5.0 stars **Reviewed by:** Mark L. | SEO Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2024 **What do you like best about AB Split Test?** Provides the data you want in an uncomplicated and easy to use way. **What do you dislike about AB Split Test?** Nothing that would put me off using it to be honest. **What problems is AB Split Test solving and how is that benefiting you?** This massively helps with CRO work as we can effectively test ideas in a live environment and cuts down on development time. ### 5. Easiest way to test your campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Norberto S. | Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2024 **What do you like best about AB Split Test?** It's a one stop App do my A B testing campaigns no matter the platform you have them running on. **What do you dislike about AB Split Test?** As everything new it takes time to set up and get running. **What problems is AB Split Test solving and how is that benefiting you?** Testing the metrics and results of comparative A - B campaigns ### 6. Best tool for A/B Testing **Rating:** 4.5/5.0 stars **Reviewed by:** Aditya k. | Graphic Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 25, 2024 **What do you like best about AB Split Test?** Great plugin for the wordpress, liked it **What do you dislike about AB Split Test?** can give more KPIs to track and more report layout **What problems is AB Split Test solving and how is that benefiting you?** selecting the right design to lauch - [View AB Split Test pricing details and edition comparison](https://www.g2.com/products/ab-split-test/reviews/ab-split-test-review-11448427?section=pricing&secure%5Bexpires_at%5D=2026-06-27+01%3A15%3A39+-0500&secure%5Bsession_id%5D=a87eb966-10df-4a52-8fe7-64ad92142d12&secure%5Btoken%5D=8c7fa3cd8aec09a0aee719ae569c8f01566333d2566f8e8fc94cdd51d154fd00&format=llm_user) ## AB Split Test Features **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Agentic AI - Heatmap Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Analysis** - Conversion Opportunities - Side-By-Side Analysis - Mobile Device Analysis - Data Quantification - Webpage Element Analysis **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations **Reporting** - Heat Maps - Session Replays - Monitoring - Data Segmentation **Analytics** - Reporting and Analytics - Heatmaps **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top AB Split Test Alternatives - [Instapage](https://www.g2.com/products/instapage/reviews) - 4.3/5.0 (507 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,377 reviews) - [LogRocket](https://www.g2.com/products/logrocket/reviews) - 4.6/5.0 (2,357 reviews)