--- title: AB Split Test Reviews meta\_title: 'AB Split Test Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter reviews by the users' company size, role or industry to find out how AB Split Test works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 7 scale: '5' date\_modified: '2026-06-05' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # AB Split Test Reviews & Product Details The words simplest ABx testing platform, built inside WordPress and their favorite page builders. Test pages posts, blocks, global design elements and more in seconds, without any external services, user limits, privacy concerns or time limits - just pure open testing. Privacy Focused Don't rely on external services to secure your data and stay online. AB Split test is fully hosted inside your WordPress install and all that data is forever yours. We keep no user identifying data, and there are no external servers - no GDPR or user privacy red flags here. Unlimited, like WordPress We don't charge you more as you get more traffic, or as you build more websites. Buy one unlimited site license and get unlimited users, unlimited tests, unlimited views, unlimited upside. Get the most out of your website visits Enable autocomplete to show the optimum variation as soon as possible - automatically - without lifting a finger. AI Assistant Get Split Test and conversion optimization suggestions, rewrite your content in an instant without leaving the page. Just connect your OpenAI account. * * * Seller [AB Split Test](https://www.g2.com/sellers/ab-split-test) Discussions [AB Split Test Community](https://www.g2.com/products/ab-split-test/discuss) Overview by Tom Carless Show More ## Top-Rated Alternatives [ ![Instapage](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Instapage") Instapage 4.3/5(521) ](https://www.g2.com/products/instapage/reviews) [ ![Agentforce Marketing (formerly Salesforce Marketing Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agentforce Marketing (formerly Salesforce Marketing Cloud)") Agentforce Marketing (formerly Salesforce Marketing Cloud) 4/5(4,629) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) [ ![LogRocket](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "LogRocket") LogRocket 4.6/5(2,402) ](https://www.g2.com/products/logrocket/reviews) [ View All Alternatives ](https://www.g2.com/products/ab-split-test/competitors/alternatives) ## User Insights Average based on 7 real user reviews. [Log in to unlock pricing and user insights](/login) ![Nedim M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nedim M.") NM Nedim M. Project Manager Small-Business (50 or fewer emp.) 2/21/2026 "Data-Driven Decisions Made Easy" 4.5/5 What do you like best about AB Split Test? Helps base decisions on real data instead of assumptions Review collected by and hosted on G2.com. What do you dislike about AB Split Test? Requires enough traffic to produce meaningful results Review collected by and hosted on G2.com. What problems is AB Split Test solving and how is that benefiting you? Useful for optimizing marketing funnels and product features Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Nedim M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nedim M.") NM Nedim M. Digital Marketing Manager Small-Business (50 or fewer emp.) 7/29/2025 "Simple, Powerful, and Reliable A/B Testing Solution" 5/5 What do you like best about AB Split Test? AB Split has been a game-changer for our marketing optimization. The platform is intuitive, making it easy to set up tests without any steep learning curve. The analytics are clear, actionable, and update in real time, allowing us to make confident decisions quickly. Review collected by and hosted on G2.com. What do you dislike about AB Split Test? Would love to see more automation for winning test rollouts (though current process is straightforward) Review collected by and hosted on G2.com. What problems is AB Split Test solving and how is that benefiting you? Smooth integration with existing tools Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") UH Verified User in Health, Wellness and Fitness Small-Business (50 or fewer emp.) 2/4/2025 "The only platform you need to run A/B tests!" 5/5 What do you like best about AB Split Test? I wouldn't look elsewhere - Split is the market leader here and you would be foolish to use any other platform Review collected by and hosted on G2.com. What do you dislike about AB Split Test? ...cost - but it's not entirely unreasonable! Review collected by and hosted on G2.com. What problems is AB Split Test solving and how is that benefiting you? We run 100s of A/B tests across our site (potentially thousands!) and Split helps us easily determine which changes / variants lead to the biggest gains in conversion Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Legal Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Legal Services") AL Verified User in Legal Services Mid-Market (51-1000 emp.) 6/20/2024 "Easy to test out landing poages with different content or images" 4/5 What do you like best about AB Split Test? The wordpress plugin makes a/b testing as simple as can be. It really is point and click easy. The analytics provided tell us which was a success and we can continue testing as needed based on the data provided. It was easy to add the plugin and install it, and we use it all the time so it's definetly worthwhile if you need to A/B test. Review collected by and hosted on G2.com. What do you dislike about AB Split Test? The User Interface is not the best but it's also not terrible. I wish it was a little more nicely designed as far as the look and feel but the functionality is just fine. Review collected by and hosted on G2.com. What problems is AB Split Test solving and how is that benefiting you? Testing landing pages so we can optimize them to get better traffic and longer time spent on pages. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ML Mark L. SEO Executive Small-Business (50 or fewer emp.) 6/18/2024 "Does exactly what we want it to do while being easy and intuitive to use." 4/5 What do you like best about AB Split Test? Provides the data you want in an uncomplicated and easy to use way. Review collected by and hosted on G2.com. What do you dislike about AB Split Test? Nothing that would put me off using it to be honest. Review collected by and hosted on G2.com. What problems is AB Split Test solving and how is that benefiting you? This massively helps with CRO work as we can effectively test ideas in a live environment and cuts down on development time. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Norberto S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Norberto S.") NS Norberto S. Partner Small-Business (50 or fewer emp.) 6/22/2024 "Easiest way to test your campaigns" 5/5 What do you like best about AB Split Test? It's a one stop App do my A B testing campaigns no matter the platform you have them running on. Review collected by and hosted on G2.com. What do you dislike about AB Split Test? As everything new it takes time to set up and get running. Review collected by and hosted on G2.com. What problems is AB Split Test solving and how is that benefiting you? Testing the metrics and results of comparative A - B campaigns Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Aditya k.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aditya k.") AK Aditya k. Graphic Designer Mid-Market (51-1000 emp.) 6/25/2024 "Best tool for A/B Testing" 4.5/5 What do you like best about AB Split Test? Great plugin for the wordpress, liked it Review collected by and hosted on G2.com. What do you dislike about AB Split Test? can give more KPIs to track and more report layout Review collected by and hosted on G2.com. What problems is AB Split Test solving and how is that benefiting you? selecting the right design to lauch Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/ab-split-test/pricing) ##### Categories on G2 [A/B Testing](https://www.g2.com/categories/a-b-testing-tools)[Heatmap Tools](https://www.g2.com/categories/heatmap-tools) ##### Explore More [What's the best accounting software for startups](https://www.g2.com/discussions/what-s-the-best-accounting-software-for-startups)[What is the best video platform for remote business collaboration?](https://www.g2.com/discussions/what-is-the-best-video-platform-for-remote-business-collaboration)[Which medical QMS supports multi-site quality management?](https://www.g2.com/discussions/which-medical-qms-supports-multi-site-quality-management) [Adobe Acrobat Reader vs Foxit PDF Reader for a mid-market team comparing file reader software for high document volumes: which handles daily reading workflows without the compliance and cost overhead?](https://www.g2.com/discussions/adobe-acrobat-reader-vs-foxit-pdf-reader-for-a-mid-market-team-comparing-file-reader-software-for-high-document-volumes-which-handles-daily-reading-workflows-without-the-compliance-and-cost-overhead)[What data privacy and consent considerations should a company think through when choosing a lead retrieval platform so it does not create compliance problems after the event?](https://www.g2.com/discussions/what-data-privacy-and-consent-considerations-should-a-company-think-through-when-choosing-a-lead-retrieval-platform-so-it-does-not-create-compliance-problems-after-the-event)[Which workflow automation platforms have the most reliable uptime and the fewest failed task runs, based on user reviews?](https://www.g2.com/discussions/which-workflow-automation-platforms-have-the-most-reliable-uptime-and-the-fewest-failed-task-runs-based-on-user-reviews) [Show MoreShow Less](javascript:void(0);)