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Taplytics Reviews & Product Details

Modern development teams choose Taplytics to increase their ROI on the features they release. We provide zero bloat, cross-platform AB Testing and Feature Flag solutions that power the experiences within today's leading apps and websites. Taplytics is powering enterprise digital transformation. We work with brands like Lookout, Grubhub, and Crate&Barrel to drive more revenue through their apps and websites.

Seller

Taplytics

Languages Supported

English

Product Description

Taplytics is a mobile A/B testing platform for native mobile apps. Taplytics is built to enable mobile teams to deliver exceptional experiences with their apps.

Overview by

Andrew Norris (Co-Founder & CEO at DevCycle)

Pricing

Pricing provided by Taplytics.

Basic

Enterprise

View More Pricing Information

Top-Rated Alternatives

Optimizely Web Experimentation

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Taplytics Media

Taplytics Demo - Experiment on any screen and channel

Cross-Channel Experimentation and Release Management with Taplytics Feature Flags across any device or screen your customers are on.

Taplytics Demo - Push Notification Management

Engage, Convert and Retain Your Users with Taplytics Push Notifications

Taplytics Demo - Taplytics Feature flags

Confidently roll out products with our in-depth feature flagging capabilities. Target, test, and time new feature releases and quickly roll them back if things don’t go as planned—without relying on development resources.

Taplytics Demo - Taplytics Email Marketing

Make it easy for your team to build and send personalized email campaigns that are integrated with your web and mobile marketing campaigns. Optimize your emails with A/B testing, and track their impact on your customer’s journey.

Taplytics Demo - Taplytics Marketing Automation

Still trying to scale cross-channel engagement with a patchwork of systems and integrations? Connect email, mobile push notification, web, and mobile experiences in a single space, and deliver customer journeys that increase loyalty, value, and revenue.

Taplytics Reviews (15)

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Verified User in Banking

Small-Business (50 or fewer emp.)

7/25/2022

"Easy to Use!"

3.5/5

What do you like best about Taplytics?

Easy to integrate within the codebase, even easier to use using the web UI. Can manage feature flags and filter user insights, and experiments is a very nice feature. The mobile SDK is also thoughtfully written, it was easy to implement within both mobile and web. Customer support is also very quick to answer any of our questions. Review collected by and hosted on G2.com.

What do you dislike about Taplytics?

Feature flags take some time to propagate to users which can is inconvenient when testing. It is also difficult to do anything with the event data, you can filter users with it, but can't do much else like create charts in the UI. If you want to do anything with that data, you have to export it first, we should be able to do things in the UI. Review collected by and hosted on G2.com.

What problems is Taplytics solving and how is that benefiting you?

Managing features and being able to turn them on and off easily. This has been convenient for us as it removes the need for an extra codepush. Also, experiments has been useful to see what the customers interact well with. We also use it to do event tracking and filter out users based on that data for the experiments Review collected by and hosted on G2.com.

JJ T.

Co-founder

Small-Business (50 or fewer emp.)

5/4/2022

"Instrumental to our experimentation program"

5/5

What do you like best about Taplytics?

Taplytics has been instrumental to our experimentation program with their ability to cover all screens and channels on mobile and web. Their visual editor has been amazing, allowing us to do lightweight code-free visual web tests without writing a line of code. This one feature did a lot of heavy lifting and helped us improve the conversion rate of our onboarding flow.

Outside of strictly A/B tests, they have feature management embedded into their product which has allowed us to granularly roll out and control who receives features such as our beta testers. Review collected by and hosted on G2.com.

What do you dislike about Taplytics?

Their goal set up is a bit different from what we’re used to, but we were able to work around this by triggering events we then used as custom denominators to get the analysis we were looking for. Review collected by and hosted on G2.com.

Recommendations to others considering Taplytics:

Their customer support is by far the most responsive I’ve ever experienced from any B2B company I’ve worked with. Pricing of the product is much more competitive compared to others like Optimizely or LaunchDarkly. You get 2 for the price of 1 if you look at it that way. Review collected by and hosted on G2.com.

What problems is Taplytics solving and how is that benefiting you?

Knowing the impact of our new features and experiments has been instrumental in accelerating our experimentation program and has led to a 13% increase in conversions in our one onboarding experiment alone, amongst a few other code-free a/b tests that we ran in the past. Review collected by and hosted on G2.com.

Verified User in Banking

Enterprise (> 1000 emp.)

6/10/2022

"Well-rounded experimentation platform"

4.5/5

What do you like best about Taplytics?

Taplytics is deployed across many of the business units at my company, and we’re happy with the features they offer and how responsive they are to each business unit’s needs. Review collected by and hosted on G2.com.

What do you dislike about Taplytics?

They don’t have some native integrations to some of our analytics platforms, but we’ve worked with them to arrive at a satisfactory work-around. Review collected by and hosted on G2.com.

Recommendations to others considering Taplytics:

Their no-code experiments for mobile and web are intuitive and easy to use, but make sure you have the engineering resources for more complex / in-depth experiments you want to execute. Review collected by and hosted on G2.com.

What problems is Taplytics solving and how is that benefiting you?

My team can now get an exact number of how many people have access to new features and the experiments we’re delivering to them. Now we have data our product and engineering teams can make decisions on to improve those features over time. Review collected by and hosted on G2.com.

Neil M.

Co-Founder

Small-Business (50 or fewer emp.)

5/11/2022

"A fully featured A/B testing suite"

5/5

What do you like best about Taplytics?

Taplytics has made the A/B testing process really easy for our non-technical team as well as our developers with a thoughtfully designed workflow for both end users. Their technical support was top notch too. Review collected by and hosted on G2.com.

What do you dislike about Taplytics?

While they didn’t have an SDK for a language our web team uses, they informed me of their timeline and gave us workarounds to immediately get value from the product. Review collected by and hosted on G2.com.

Verified User in Consumer Services

Mid-Market (51-1000 emp.)

3/22/2022

"A Solid A/B Testing Tool for Mobile and Web"

4.5/5

What do you like best about Taplytics?

Taplytics is full-featured for both mobile and web. They have feature flagging, a/b tests, and a "visual editor" for both platforms. The feature flags enable you to have a lot more control in how you roll out features. The A/B tests allow you to measure the impact of specific features, and choose exactly who will see the feature. The visual editor allows non-technical users to create a/b tests without touching code. Review collected by and hosted on G2.com.

What do you dislike about Taplytics?

I don't like how the goals work in the product. We want to measure all of our experiments in terms of unique user behavior, and Taplytics goals are session-based. Review collected by and hosted on G2.com.

Recommendations to others considering Taplytics:

Their customer support is top-notch, and their pricing is of incredible value for the market. Review collected by and hosted on G2.com.

What problems is Taplytics solving and how is that benefiting you?

We want to know the impact of our feature launches. Without an a/b test you often cannot know if a 10% of 15% swing after a release is due to seasonality or the success of a new feature. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care

Mid-Market (51-1000 emp.)

6/17/2022

"Target and run experiments easily"

4.5/5

What do you like best about Taplytics?

I liked that my team is able to slowly roll-out our experiments to audiences over time, and the granular ability to target specific audiences down to email level. It gave us line of sight view, the impact of new features, and the data needed to make further improvements to our user activation flow. Review collected by and hosted on G2.com.

What do you dislike about Taplytics?

It’s a fair bit complex, especially for teams who haven’t been exposed to the world of a/b testing. Review collected by and hosted on G2.com.

Nate D.

Head of Product

Small-Business (50 or fewer emp.)

3/2/2022

"Excellent collaborative team"

5/5

What do you like best about Taplytics?

The Taplytics technologies are great, but the best part has been the collaboration with their support and product teams. Review collected by and hosted on G2.com.

What do you dislike about Taplytics?

There's complexity in getting set up. That's to be expected. Review collected by and hosted on G2.com.

Sunil B.

Associate Director - Digital Marketing

Enterprise (> 1000 emp.)

5/7/2022

"A/B Testing is Fun"

4/5

What do you like best about Taplytics?

Simple setup, detailed reporting, custom segmentation, and comprehensive visualization Review collected by and hosted on G2.com.

What do you dislike about Taplytics?

I don't think that I dislike anything about the product Review collected by and hosted on G2.com.

Verified User in Retail

Enterprise (> 1000 emp.)

3/21/2022

"Seems good for testing in apps but integration with other tools has been challenging"

2.5/5

What do you like best about Taplytics?

This is an app-first solution so it works great for its primary purpose which is building and running tests in native mobile apps Review collected by and hosted on G2.com.

What do you dislike about Taplytics?

Integration with other tools (Adobe Analytics in particular) has been very challenging. This makes it hard for analysts trying to analyze tests to find the truth. Review collected by and hosted on G2.com.

Lili K.

content specialist

Small-Business (50 or fewer emp.)

2/15/2021

"Great for A/B testing!"

5/5

What do you like best about Taplytics?

I have been using Taplytics for a few weeks now and have really seen an improvement in my A/B tests! Thanks for being such a great product and so easy to use! Review collected by and hosted on G2.com.

What do you dislike about Taplytics?

Not sure, haven't seen anything quite yet. Review collected by and hosted on G2.com.