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Supposedly, Bright Info creates a way for you to advertise your curated content on different platforms (blogs, websites, landing pages, etc). In theory, there are targeted marketing elements that Bright info offers that would be beneficial for users and consumers. You're able to import a lot of info that Bright info can host which is handy as well. Review collected by and hosted on G2.com.
It's not easy or intuitive to use. There seem to be flaws in the design and little quirks so the changes that you are making on the backend aren't appearing on the front end. There are unexplained elements (names for widgets that aren't described, so you're left guessing). I've also not had great luck with the service support (unhelpful, unwilling to help solve issues, unresponsive, etc). Review collected by and hosted on G2.com.
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