# BrightInfo Reviews **Vendor:** BrightInfo **Category:** [Personalization Engines](https://www.g2.com/categories/personalization-engines) **Average Rating:** 3.9/5.0 **Total Reviews:** 14 ## About BrightInfo BrightInfo doubles your conversion rate using a personalization algorithm that automatically analyzes visitor behaviour and serves highly relevant content to each at suitable points during the natural browsing flow. Each visitor on-site experience is made unique, thus fostering interaction between visitors and brand. The content is served through a unique overlaying interface of branded triggers and display units. BrightInfo is completely automated. Once set up (a line of code, that’s all it takes) the algorithm runs autonomously and requires no extra-work from the site operator; there are no rules to set, no audience to segment, no assumptions to assume. The BrightInfo algorithm self-learns how to best use the site’s content assets to prolong and deepen visitors’ engagement, which leads to higher conversion rate. Much higher. A/B testing during free trial ensures BrightInfo’s impact on conversion rate is beyond reproach. ## BrightInfo Reviews ### 1. A way to advertise (if you can figure it out) **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2020 **What do you like best about BrightInfo?** Supposedly, Bright Info creates a way for you to advertise your curated content on different platforms (blogs, websites, landing pages, etc). In theory, there are targeted marketing elements that Bright info offers that would be beneficial for users and consumers. You're able to import a lot of info that Bright info can host which is handy as well. **What do you dislike about BrightInfo?** It's not easy or intuitive to use. There seem to be flaws in the design and little quirks so the changes that you are making on the backend aren't appearing on the front end. There are unexplained elements (names for widgets that aren't described, so you're left guessing). I've also not had great luck with the service support (unhelpful, unwilling to help solve issues, unresponsive, etc). **Recommendations to others considering BrightInfo:** Maybe you'd have better luck if you sit down and try to figure out all the little quirks, but at first blush (being assigned a handful of projects that have me working with Brightinfo) I found the experience frustrating. The software didn't seem to respond to the changes and edits I was making, and customer service wasn't what I would describe as helpful. **What problems is BrightInfo solving and how is that benefiting you?** We currently are using BrightInfo to create relevant blog post pop-ups on our main blog page which has driven limited traffic. ### 2. BrightInfo User **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2017 **What do you like best about BrightInfo?** I like that it's able to predict what content is right for you based on your web browsing history. The content it chooses for me on our website is usually pretty accurate. **What do you dislike about BrightInfo?** Sometimes it's hard to get the pop up to go away if you don't need to move on to the next piece of content right that moment. **Recommendations to others considering BrightInfo:** Keep measuring your results so you can make changes accurately. **What problems is BrightInfo solving and how is that benefiting you?** We're seeing longer time onsite with BrightInfo since it's basically serving up the next relevant page for you. ### 3. Beware Brightinfo **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2017 **What do you like best about BrightInfo?** We tried brightinfo for several months, all the while tweaking its configuration to achieve some level of lead generation. After 4 months, we saw no effective increase in either engagement or lead generation. We also had dozens of customer complaints about the popups. We approached Brightinfo to get out of our contract, but were denied even after providing over half a dozen compelling examples of how the product was not a good fit for us. Brightinfo would rather us remain paying the contract than walking away on good terms in a "it just didn't work" opt-out scenario that would have shown both the degree they believe in their product and care about their customers. As such, we're paying for a piece of software we do not use. Beware and make sure to pay attention to your trial dates. **What do you dislike about BrightInfo?** Product failed to deliver on lead generation or increased engagement. Customers disliked the constant popups and wonkiness on mobile resolutions. No measurable sign of performing any "intelligent" content surfacing to defined user personas. **Recommendations to others considering BrightInfo:** Beware claims of increased engagement and lead generation. Pay attention to the exact data points, not just high level results. **What problems is BrightInfo solving and how is that benefiting you?** Lead generation based on surfacing "intelligently matched" content to defined personas. ### 4. Careful to not make your site spammy **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2016 **What do you like best about BrightInfo?** The scroll widget is great. If a user shows interest by reading your content to a certain percentage, then they are presented with a custom piece of content that is suggested for the page they are viewing. **What do you dislike about BrightInfo?** If you aren't careful and you use too many of their functionalities, your site will become a spamtopia of pop-ups and overlays. Especially with google starting to penalize pop-ups, I would be wary of spending your money here. **Recommendations to others considering BrightInfo:** Be careful or you will actually hurt your user experience with this app. Use in moderation **What problems is BrightInfo solving and how is that benefiting you?** We need more conversions and time on site. Their app allows users to find more relevant content on your site and. ### 5. Increase website content interaction with this platform. **Rating:** 4.0/5.0 stars **Reviewed by:** Heather E. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2016 **What do you like best about BrightInfo?** More web visitors say on the site longer, reading more content than before. **What do you dislike about BrightInfo?** This was initially set-up with too much pop-up activity, not optimized for a B2B. Once we scaled it back, it was less invasive but also promoted quality content. **What problems is BrightInfo solving and how is that benefiting you?** Improve bounce rate, improve conversion rate, promote content that answers visitors questions. ### 6. Found the perfect Software at last! **Rating:** 5.0/5.0 stars **Reviewed by:** George W. | Graphic Designer, Graphic Design, Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2016 **What do you like best about BrightInfo?** Absolutely, there is nothing hateful about this software. Everything about it is superb. Since I purchased it, I used to wonder, how was this extraordinary tool invented? Immediately I install it, my site flowing and activities increased by about 130% rate. **What do you dislike about BrightInfo?** Absolutely nothing! Everything runs well. **What problems is BrightInfo solving and how is that benefiting you?** Before I set out toward this product, I was having series of breakdowns of my site. To the degree that I need to take a large portion of my design jobs somewhere else to perform them. This happened regularly and that made me lose numerous clients. I expressed gratitude toward "Skimmy" who recommended BrightInfo to me. To be perfectly honest, I have accomplished a ton since I hosted this astonishing tool. This item had made every one of my clients to return in light of the fact that the product has enhanced my site to an awesome degree. Everything is working amazingly wonderful. I offer praise to the designers and will likewise recommend this item to my companions. ### 7. A Reliable Tool ever! **Rating:** 5.0/5.0 stars **Reviewed by:** Michael W. | Author, Education Management, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2016 **What do you like best about BrightInfo?** My content was not well organized, my visitors don't feel l was serious. The product helped fix my content, selecting a specific content item to display in a particular location on my website. The software is one of a million! **What do you dislike about BrightInfo?** I have to say, I highly recommend the product, on the other hand, the speed or the rate the tool works is a bit confuse, especially for a beginner. Other than that, the product is awesome. **What problems is BrightInfo solving and how is that benefiting you?** I required changing my content that wasn’t well organized. This tool helped me making it easier for my guests to find my page in the most appropriate manner. It actually increases the procedure speeds and adds editing. The product does things that I am not expecting. It is really a wonderful tool. I highly recommend it to anyone who want the best quality product that can resolve or lessen your hassles once and for all. ### 8. BrightInfo has helped me enormously. I haven't seen such a wonderful product like this one! **Rating:** 5.0/5.0 stars **Reviewed by:** Geraldine M. | Teacher, Computer Games, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2016 **What do you like best about BrightInfo?** The BrightInfo product has no difficulty while installing or configuring it. Once you apply, with a few clicks, you would observe the massive benefits it offers. I am grateful to the developers of this unforgettable product, quite easy to use. The product works extremely well in everything, a few clicks would give tremendous and instant results. **What do you dislike about BrightInfo?** Really, I have nothing to worry about this product, it's simply fantastic and the price worth it. **What problems is BrightInfo solving and how is that benefiting you?** My website was very slow and after few weeks, it was blocked due to the excess crowds clicking periodically to fill in forms for their activities. This got very worrisome because it happened at the peak when the site mostly needed to run series of applications. A friend recommended BrightInfo to me, and the minute I installed it and made a few clicks, the issue was automatically resolved. Even the product went as far to increase the registrations and work excellently for an event and Live Webinars; it also helped to create Pattern-Based Page Filter Rules in just 3 minutes. This tool also showed me how to pin the specific content item to display in a particular location on the site and serving relevant content to each visitor at suitable points within the natural browsing flow. Every entrepreneur must own this tool. ### 9. BrightInfo is an impressive tools! No hassle for installation. **Rating:** 5.0/5.0 stars **Reviewed by:** Jovi K. | Designer, Arts and Crafts, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2016 **What do you like best about BrightInfo?** The tool works in multiple ways and it is very fast, it doesn't consume time. **What do you dislike about BrightInfo?** There is nothing to say it's bad, obviously, I have been using the product for roughly 3 months now without complaint. Everything about this product is just fine. **What problems is BrightInfo solving and how is that benefiting you?** While using the tool for our Account Based Marketing our website pages were popping up with countless unwanted ads without seizing, making it exceptionally hard to experience pages or having issue exploring, as this may take around 15-20 minutes before we can get the subsequent page. However, BrightInfo resolved the issue completely; the tool went far and beyond, digging deep into finding the remedies. It is roughly 3 months and everything is working very fine. I recommend this tool to site owners that would want their websites in up and doing. ### 10. Great results thus far and more to come... **Rating:** 5.0/5.0 stars **Reviewed by:** Robert O. | Global Demand Generation Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2016 **What do you like best about BrightInfo?** BrightInfo is a great product to assist our team in serving up relevant content to our website visitors. The ramp up time for a new user is very short and you can begin seeing results almost immediately. Our support contact has been great at making sure we are optimizing t our fullest abilities and keeping us informed on areas we might want to focus. The team at BrightInfo seems to understand they also have room to grow and are introducing new features that are very relevant to the end user. Keep up the good work! **What do you dislike about BrightInfo?** snippet on widget: powered by brightinfo **What problems is BrightInfo solving and how is that benefiting you?** We are segmenting our content out based on two different types of prospects and making it easy for the visitor to find the most relevant content to their needs. We realize with the tool that we can get more visibility to the content if we target these visitors more effectively with BrighInfo ### 11. Awesome product that helps in many directions **Rating:** 5.0/5.0 stars **Reviewed by:** Ruth V. | Freelance Writer, Writing and Editing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2016 **What do you like best about BrightInfo?** It takes just few minutes to install and fix any problem. Once install, next is to go! The tool makes it easier for browsing. **What do you dislike about BrightInfo?** The excess speed is not the best for a beginner, though with little time, one becomes used to it. **What problems is BrightInfo solving and how is that benefiting you?** I can't look on my website page, as it would seize naturally. Truth be told, the change rate on my site was troubling, navigating from page to page was unyielding. At this moment, the apparatus had altered the issues. The minute I introduced it, it began getting out the troubleshootings and did the important repairs. Everything thing is working to a great degree well on account of this superb item. ### 12. Want to connect with your visitor in a more personal way? Look no further than BrightInfo **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan S. | Founder - Inbound Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2016 **What do you like best about BrightInfo?** Brightinfo is an easy and straight forward way to engage you anonymous visitor in a more organic and natural way. the CRO and Ads platform are simple amazing. **What do you dislike about BrightInfo?** No complaints so far. Been using the program for more than 6 months and the results have been great! **Recommendations to others considering BrightInfo:** If you need better leads and covert more traffic, this is the best option online. **What problems is BrightInfo solving and how is that benefiting you?** I needed more and more qualified leads. Not only does this tool help me covert my onsite leads, the ad platform helped me have a much higher ROU through my paid efforts as well. ### 13. This is an Outstanding Product! **Rating:** 5.0/5.0 stars **Reviewed by:** James W. | Designer, Design, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2016 **What do you like best about BrightInfo?** The application does more than expectation. It works thoroughly to fix all problems. **What do you dislike about BrightInfo?** For now I have not found any error about this product, and hoping they keep on to the good work. **What problems is BrightInfo solving and how is that benefiting you?** The creature not only solved my web content, it extended deeply into fixing the slowing-down. I had issues about sluggish in application uploads and downloads, the tool helped me rearranged my website. Since then, my site has been serving more better than it was. The tool is extremely great. ### 14. One of out top marketing tools **Rating:** 5.0/5.0 stars **Reviewed by:** Ramel L. | VP Marketing, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2016 **What do you like best about BrightInfo?** BrighInfo allows us to maximize our investment in Marketing by generating more leads out of our existing marketing efforts across all channels. **What do you dislike about BrightInfo?** Not much to dislike... it works, it's easy to implement. I would make the banner exits easier to design w/o external help. **What problems is BrightInfo solving and how is that benefiting you?** Increasing our conversion rate on our site ## BrightInfo Discussions - [What is BrightInfo used for?](https://www.g2.com/discussions/what-is-brightinfo-used-for) - [View BrightInfo pricing details and edition comparison](https://www.g2.com/products/brightinfo/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+14%3A28%3A58+-0500&secure%5Bsession_id%5D=55e315a9-08a4-41c9-86bb-c8f763c95082&secure%5Btoken%5D=6812991f9e6dfe55a64b8dca1c96cb0625ed7e079bb3e7141d620132dcad2d42&format=llm_user) ## BrightInfo Features **Segmentation** - A/B Testing - Customer Profiles **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Targeting** - Behavioral Targeting - Contextual Targeting **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Analytics** - Reporting and Analytics - Heatmaps **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy ## Top BrightInfo Alternatives - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - 4.2/5.0 (401 reviews) - [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews) - 4.3/5.0 (380 reviews) - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) - 4.4/5.0 (913 reviews)