Supposedly, Bright Info creates a way for you to advertise your curated content on different platforms (blogs, websites, landing pages, etc). In theory, there are targeted marketing elements that Bright info offers that would be beneficial for users and consumers. You're able to import a lot of info that Bright info can host which is handy as well.

I like that it's able to predict what content is right for you based on your web browsing history. The content it chooses for me on our website is usually pretty accurate.

We tried brightinfo for several months, all the while tweaking its configuration to achieve some level of lead generation. After 4 months, we saw no effective increase in either engagement or lead generation. We also had dozens of customer complaints about the popups. We approached Brightinfo to get out of our contract, but were denied even after providing over half a dozen compelling examples of how the product was not a good fit for us. Brightinfo would rather us remain paying the contract than walking away on good terms in a "it just didn't work" opt-out scenario that would have shown both the degree they believe in their product and care about their customers. As such, we're paying for a piece of software we do not use. Beware and make sure to pay attention to your trial dates.