Preksha V.

Performance Marketing Manager

Enterprise (> 1000 emp.)

5/28/2020

"The most comprehensive marketing solution"

4.5/5

What do you like best about MoEngage?

-Campaign options

-Analytics

-Ease of usage Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

Not much to dislike. However, there is scope for some more customizations in terms of push and email templates. Review collected by and hosted on G2.com.

Recommendations to others considering MoEngage:

Highly recommended marketing automation software. Easy, accurate and flexible tool. Review collected by and hosted on G2.com.

What problems is MoEngage solving and how is that benefiting you?

Moengage is a one stop solution for all our marketing automation needs. It offers multiple options of campaigns to choose from, beautiful templates, drag & drop editors which are so easy to use and accurate analytics. Review collected by and hosted on G2.com.

MoEngage Reviews & Product Details

MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. Enterprises use MoEngage to be more agile, efficient, and independent. They achieve this by increasing campaign velocity, reducing the time to go live, optimizing at scale, and eliminating redundancy while maintaining data security and privacy. > Data Ingestion and Management: MoEngage combines data from multiple offline and online sources to help brands gain a 360-degree view of their customers. > Customer, Journey, and Campaign Insights: MoEngage Analytics provides marketers and product owners with real-time insights into customer behavior, journey, product usage, preferences, and interests. > Segmentation and Personalization: Brands can leverage MoEngage’s Real-time Segmentation and Personalization suite to orchestrate journeys and build 1:1 experiences across the website, mobile, email, social, and instant messaging channels. > Transactional Messaging/Critical Alert Infrastructure: MoEngage Inform, the transactional messaging infrastructure, helps brands unify their promotional and transactional communication on a single platform, enabling better insights and lower maintenance costs. > Proprietary AI Agents and Machine Learning: MoEngage’s AI Agents help marketers develop winning copies and creatives, build customer segments, craft relevant journeys, optimize campaigns and channels that boost engagement, and reduce campaign go-live times. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. For over a decade, leading consumer brands in 60+ countries have been using MoEngage to reach enterprise goals that are most important to their global business without compromising quality or speed of execution. Our ever-expanding partner ecosystem helps enterprise brands build a lean, flexible, and reliable martech stack. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.

Product Website

Seller

MoEngage

Discussions

MoEngage Community

Languages Supported

German, English, Japanese, Spanish

Product Description

With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push and sms, with auto-optimization towards higher conversions powered by machine learning.

Overview by

Vivin Vergis

Pricing

Pricing provided by MoEngage.

Starter

Free

Upto 10,000 Monthly Tracked Users (MTUs)

View More Pricing Information

MoEngage Integrations

(2)

Verified by MoEngage

MoEngage Media

MoEngage Demo - MoEngage Inform - Send time-sensitive transactional alerts

MoEngage Inform facilitates a unified messaging infrastructure across multiple channels using a single API to build and manage transactional alerts.

Discover and Integrate with your favorite apps across a wide range of categories.

MoEngage Demo - MoEngage Flows - Craft Omnichannel Customer Journeys that delight users.

MoEngage Flows is a powerful cross-platform omnichannel marketing tool that helps marketers provide a comprehensive customer experience across multiple channels and drive customer engagement.

Get a full understanding of who your users are, and what are they doing on your app/web. From behaviour analysis to conversion funnels to cohort analysis to uninstall tracking, leverage Analytics to drive your business KPIs.

MoEngage Demo - MoEngage Intelligence - Sherpa AI - Take the guesswork out of your marketing

MoEngage’s AI Sherpa helps you automate decision making based on real-time and past customer data. Sherpa AI houses - Intelligent Path Optimizer, Most Preferred Channel, Best Time to send, Next Best Action, Intelligent Delay Optimization, Smart Recommendations, Predictions and more.

MoEngage Demo - MoEngage Personalize - Engage and Convert Visitors with Personalized Web Experiences

MoEngage's no-code visual builder lets you easily personalize the website experience for each customer according to their preferences, affinities, and behavior.

Official Downloads

(3)

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Buyer’s Guide To A Customer Engagement Platform [Ebook]

Using WhatsApp Marketing For Conversational Commerce [Ebook]

Interactive Demo

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Graziana C.

IT Manager

Financial Services

Small-Business (50 or fewer emp.)

12/7/2025

"All-in-One Engagement Platform with Powerful Analytics"

4.5/5

What do you like best about MoEngage?

MoEngage is a resourceful approach that supports many business channels including emails, web push, push notifications and they all work towards customer reach and engagement

The tool facilitates the tracking of clients behaviors and actions, helping companies create reliable customer journey

MoEngage has a strong analytics capabilities that demonstrates the campaign performance in the system dashboard

The software fits mobile applications, where most of operations like messaging and push notification operates effectively

The software brings engagement, analytics and automation capabilities together, and this simplifies workflows Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

MoEngage demonstrates extreme complexity in setting up, and this challenges the integration process.

The tool has lag experiences, when there is execution of large data. Review collected by and hosted on G2.com.

What problems is MoEngage solving and how is that benefiting you?

MoEngage delivers a consistent and comprehensive communication in a centralized way, allowing users to have a simpler operating model

The tool segments audience, ensuring that the content used in communication or marketing are behaviorally aligned

The outreach process is well automated and massive campaigns are done in different areas

The performance metrics of our marketing campaigns and users behaviors are shared in the dashboard

The software gives an insightful mobile application app that we effectively use to connect and communicate

The tool includes robust re-engagement plans that ensures customer retention Review collected by and hosted on G2.com.

Mohamed N.

Digital Marketing Manager

Financial Services

Mid-Market (51-1000 emp.)

12/4/2025

"Seamless Multichannel Engagement and Personalization with MoEngage"

4.5/5

What do you like best about MoEngage?

MoEngage supports many channels together, for effective engagement and this includes emails , app messages and other web supporting communications

MoEngage has a robust personalization that delivers specific messages to specific clients

The program has dependable journey building capabilities for customers or users and no technical assistance required

MoEngage ensures there is insights collected and decisions made are data driven

No manual marketing when MoEngage is involved and this simplifies business processes Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

MoEngage has issues with delayed data analysis, and this effects timelines in marketing and communications

Large data sets faces some performance hiccups that makes the app less reliable Review collected by and hosted on G2.com.

What problems is MoEngage solving and how is that benefiting you?

We use MoEngage for an elaborate customer engagement, something that outlines effective marketing strategies that involves direct communication

We use the tool to personalize our engagement plans based on customers insights or demographics

The customer engagement requires no manual workloads like sending messages manually and this saves on time and resources

The campaigns performance is well demonstrated by this app, and we capture the behaviors of our customers in real time

The level of customer interaction keeps on scaling, increasing our trust with them Review collected by and hosted on G2.com.

Kelli V.

Marketing Manager

Information Technology and Services

Small-Business (50 or fewer emp.)

11/24/2025

"It's suave UI,Out & Out Technical Support for One size fits all approach leading to Product innovati"

4.5/5

What do you like best about MoEngage?

MoEngage stands out with suave interface as it's beautiful and easier to navigate.I love how their technical support as out and out to offer extensive support with granular segmentation of audience, customers through in depth user personalization for success with product innovation leading to a increased lead engagement and cross channel communication. Reliable for increased conversion rates and ROI we have experienced since we adopted. Second to none so far. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

I love it for extensive user personalization which has led to success of our business with product innovation. Review collected by and hosted on G2.com.

What problems is MoEngage solving and how is that benefiting you?

It's suave interface for simplicity with navigation and user.

Reliable with out and out technical which has been super helpful all the way with granular segmentation of our customers for ease of user personalization leading to success of our business.

Terrific for product innovation.

Effective for profound customer journey analytics.

Better for cross channel engagement and communication. Review collected by and hosted on G2.com.

Gerald S.

Digital Marketer

Mid-Market (51-1000 emp.)

11/21/2025

"Leveraging Customer Data To Personalize Customer Journey and Better Marketing Strategies"

4.5/5

What do you like best about MoEngage?

With MoEngage, understanding and customizing customer journey is always easy and this ensures great customer satisfaction. With the tools AI features, we analyze customer behaviors and personalize content to ensure they only get relevant content.

The products supports multi channel communication and therefore reaching our customer using their preferred channels is always easy.

The tool comes with amazing marketing features including personalization with great customer insights, we target customers with the right marketing content to ensure high success rate. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

With MoEngage, there hasn't been serious challenges. It meets our needs seamlessly. Review collected by and hosted on G2.com.

Avinash B.

Chief of Content and Marketing

Small-Business (50 or fewer emp.)

9/18/2025

"Solidccc Engagement Platform with Deep Analytics"

4.5/5

What do you like best about MoEngage?

MoEngage is excellent for building personalised, omnichannel campaigns and tracking user journeys in detail.

The platform’s automation workflows, segmentation, and analytics make it easy to engage users at the right time with the right message. I particularly like the ease of campaign execution across email, push, WhatsApp, and in-app notifications, and the actionable insights that help us improve conversions and retention. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

The platform is feature-rich, but the UI can feel a bit overwhelming for new users, especially when setting up advanced journeys. At times, the reporting dashboards load slowly for large datasets. I would also like to see even smoother integrations with third-party tools for a more seamless workflow. Review collected by and hosted on G2.com.

What problems is MoEngage solving and how is that benefiting you?

MoEngage is helping us solve the challenge of personalizing engagement at scale. Instead of generic campaigns, we can now deliver tailored messages based on user behavior, preferences, and lifecycle stage across email, push, WhatsApp, and in-app. This level of personalization has significantly improved retention and conversion rates.

At the same time, the advanced analytics and reporting features provide a clear picture of what’s working and what’s not. The ability to track funnels, segment performance, and campaign impact in real time enables us to make faster, data-driven decisions.

In short, MoEngage bridges the gap between execution and insight. We not only engage users better but also continuously refine our strategy based on measurable outcomes. Review collected by and hosted on G2.com.

Dung V.

Customer Relationship Management Specialist

Mid-Market (51-1000 emp.)

1/18/2022

"MoEngage - Affordable CRM Solution"

4/5

What do you like best about MoEngage?

- The support team is very responsive and helpful — they’re always available whenever we need assistance, without charging extra support fees beyond a certain limit (unlike Insider which caps free support hours per month).

- Pricing is more competitive than others.

- The platform provides flexibility in tracking user behavior through events, and it’s convenient that almost every user action on the platform can be tracked as an event.

- MoEngage also offers integrated communication channels (email, SMS, web push), and the email builder is easier to use compared to SendGrid. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

Event setup and data mapping can be unclear, requiring detailed definitions from the start. MAU-based billing may overcount users switching browsers. Triggered campaigns sometimes fail depending on event sources (SDK vs S2S). Product personalization and templates are still limited. Review collected by and hosted on G2.com.

What problems is MoEngage solving and how is that benefiting you?

MoEngage helps us centralize and automate customer engagement across multiple channels — including web push, email, and SMS — based on real user behavior. By tracking user actions as events, we can send timely, personalized messages (e.g. cart reminders or product recommendations) to improve conversion and retention. The platform also helps our team reduce manual work, gain better visibility into campaign performance, and optimize communication flows through data-driven insights. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

11/8/2025

"Effortless Customer Insights and Engagement with an Intuitive Interface"

5/5

What do you like best about MoEngage?

MoEngage helps businesses to understand their customer better. It has helped in making to easy track users behaviour and send personalize messages at the right time, which automatically helps in improving engagement. I also like it's interface which is easy to use and clean, to use this we don't need to be a technical expert. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

Although it's fine but sometimes feels a bit complex while setting up advance automation and segmentation. Review collected by and hosted on G2.com.

What problems is MoEngage solving and how is that benefiting you?

It has helped us a lot and solved the problems related to understanding and engaging users effectively across different channels. It has helped in bringing together analytics, automation and segmentation in one place, so it's helps in sending right message to the right people at the right time. Review collected by and hosted on G2.com.

Verified User in Internet

Enterprise (> 1000 emp.)

7/31/2025

"Powerful Customer Engagement Platform with Smart Automation Capabilities"

4.5/5

What do you like best about MoEngage?

MoEngage excels at providing a unified platform for personalized customer engagement across multiple channels — push notifications, emails, in-app messages, SMS, and more. Its intuitive journey builder and segmentation tools make it easy to create contextual, automated campaigns based on user behavior and lifecycle stage.

The analytics dashboard offers actionable insights, helping us constantly optimize performance and conversion. The integration process was smooth, and the support team has been proactive and responsive throughout our usage. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

While the platform is feature-rich, it can feel a bit overwhelming at first, especially for new users or teams without a dedicated CRM/MarTech resource. Some advanced features like funnel analysis or cohort comparisons could be more user-friendly in terms of UI/UX.

Also, the learning curve for creating complex journeys or understanding attribution metrics can be steep — better in-platform guidance or tooltips would help. Review collected by and hosted on G2.com.

What problems is MoEngage solving and how is that benefiting you?

MoEngage helps us tackle the challenge of engaging users across their lifecycle in a personalized and automated way. We use it to reduce churn, improve user onboarding, and drive feature adoption through contextual nudges and triggered campaigns.

It also helps bridge the gap between product and marketing teams by offering a shared, data-driven view of user behavior and campaign performance. With MoEngage, we’ve been able to run targeted campaigns based on user attributes, behavior, and preferences — resulting in higher engagement and conversion rates. Review collected by and hosted on G2.com.

Sahil Y.

Cloud Engineer | Cloud Solutions Architect

Enterprise (> 1000 emp.)

7/30/2025

"MoEngage : Intelligent customer engagement for multi channel ets"

4.5/5

What do you like best about MoEngage?

The personalized brand orchestration along with multichannel messaging from web , email and sms which helps to engage with customer on every front Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

The interface can be a bit overwhelming for new user and pricing is something that team can work on Review collected by and hosted on G2.com.

Vishal L.

Data Analyst

Mid-Market (51-1000 emp.)

8/28/2025

"Very Useful in user behavior analysis"

3.5/5

What do you like best about MoEngage?

I like best about MoEngage is how it provides deep insights into user behavior and makes funnel analysis very intuitive Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

session-related attributes are missing, like session id, session concluded Review collected by and hosted on G2.com.