--- title: MoEngage Reviews meta_title: 'MoEngage Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 524 reviews by the users' company size, role or industry to find out how MoEngage works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 524 scale: '5' date_modified: '2026-07-22' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # MoEngage Reviews **Vendor:** MoEngage **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.5/5.0 **Total Reviews:** 524 ## About MoEngage MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. Enterprises use MoEngage to be more agile, efficient, and independent. They achieve this by increasing campaign velocity, reducing the time to go live, optimizing at scale, and eliminating redundancy while maintaining data security and privacy. \> Data Ingestion and Management: MoEngage combines data from multiple offline and online sources to help brands gain a 360-degree view of their customers. \> Customer, Journey, and Campaign Insights: MoEngage Analytics provides marketers and product owners with real-time insights into customer behavior, journey, product usage, preferences, and interests. \> Segmentation and Personalization: Brands can leverage MoEngage’s Real-time Segmentation and Personalization suite to orchestrate journeys and build 1:1 experiences across the website, mobile, email, social, and instant messaging channels. \> Transactional Messaging/Critical Alert Infrastructure: MoEngage Inform, the transactional messaging infrastructure, helps brands unify their promotional and transactional communication on a single platform, enabling better insights and lower maintenance costs. \> Proprietary AI Agents and Machine Learning: MoEngage’s AI Agents help marketers develop winning copies and creatives, build customer segments, craft relevant journeys, optimize campaigns and channels that boost engagement, and reduce campaign go-live times. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. For over a decade, leading consumer brands in 60+ countries have been using MoEngage to reach enterprise goals that are most important to their global business without compromising quality or speed of execution. Our ever-expanding partner ecosystem helps enterprise brands build a lean, flexible, and reliable martech stack. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. ## MoEngage Pros & Cons **What users like:** - Users appreciate the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data system. (54 reviews) - Users appreciate the **easy funnel building** and **real-time segments** , enhancing insight and decision-making capabilities. (38 reviews) - Users value the **real-time analytics and easy funnel building** in MoEngage, enhancing product decisions and user insights. (32 reviews) - Users find MoEngage **extremely helpful** for segmentation, campaign management, and simplifying complex data for better outcomes. (32 reviews) - Users value the **easy campaign management** of MoEngage, enhancing lead generation and simplifying data complexities effectively. (30 reviews) - Users praise the **excellent customer support** of MoEngage, noting quick responses and effective assistance with issues. (27 reviews) - Engagement (26 reviews) - Automation (24 reviews) - Segmentation (24 reviews) - Intuitive (23 reviews) **What users dislike:** - Users find the **missing session-related attributes** frustrating, needing tech help for profile updates and notification issues. (16 reviews) - Users find the **steep learning curve** challenging, requiring significant time to understand MoEngage's full potential. (14 reviews) - Users note the **limitations in live features and AI performance** of MoEngage, impacting overall satisfaction and functionality. (12 reviews) - Users find **complexity** in managing segments and AI features, leading to confusion in the overall experience. (10 reviews) - Users find the **difficult learning** curve with MoEngage challenging, especially for new users exploring its features. (9 reviews) - Users find MoEngage **expensive** relative to other tools, affecting overall value despite its capabilities. (9 reviews) - Users find that **customer service response times and platform lag** need significant improvement for a better experience. (9 reviews) - Integration Issues (9 reviews) - Slow Loading (9 reviews) - Slow Performance (9 reviews) ## MoEngage Reviews ### 1. Thanks MoE has helped us in Bibit.id, looking for any helpful feature soon! **Rating:** 5.0/5.0 stars **Reviewed by:** Ivan Benyamin E. | Lead Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2021 **What do you like best about MoEngage?** Funneling Dashboard, help us to improve any stages with a high drop **What do you dislike about MoEngage?** the details of data, the main problem is the total data collected not aligned or not coverred all (ex: total install in MoE <> total install in App or Play Store) **Recommendations to others considering MoEngage:** Anyone need a kind of tools that help your company to address and know your customer behaviour better, MoE would help you **What problems is MoEngage solving and how is that benefiting you?** Funneling Dashboard, help us to improve any stages with a high drop ### 2. Great mobile engagement platform with premium support **Rating:** 5.0/5.0 stars **Reviewed by:** Vinicius B. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2020 **What do you like best about MoEngage?** Platform's robustness and amount of features. MoEngage allows us to leverage our mobile strategy by having tons of behavioural data and analysis. It also has a very complete communication suite. We're currently using it only for our apps but we have already seen major results. I do need to point out the quality of support. When we were looking for a platform like this, we read dozens of reviews and ratings about customer support. MoEngage outperformed top platforms in this sense. We decided to go with it because we knew that having a good onboarding and support along the way was critical for success. We have a dedicated customer success manager that has been helping us on a weekly basis from the beggining. **What do you dislike about MoEngage?** Nothing in particular. The onboarding process was fabulous, and the support staff as well. The only thing I'd point out, if I had to pick one negative thing, would be that billing is only in dollars or euros, which for South American company is not perfect. Still, this is standard on the market and was not a surprise. **Recommendations to others considering MoEngage:** Of course, compare it to other platforms to see what best meets your requirements. But I'd give it a try since it's one of the most complete mobile engagement platforms available on the market, **What problems is MoEngage solving and how is that benefiting you?** We're mostly trying to improve engagement and retention on our mobile platform. For this to be accomplished, we need deep insights from data and a powerful communication channel. This has been possible with MoEngage. From day one we saw clear ways to make our app communication better and started collecting positive results (better conversion rates and retention) just a few months later. ### 3. Why should you choose MoEngage? like what I did **Rating:** 5.0/5.0 stars **Reviewed by:** Anthony T. | CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2021 **What do you like best about MoEngage?** MoEngage provides a great platform to analyze, study the user behaviors and find the best channels at the right moments to engage. **What do you dislike about MoEngage?** Well, their support is 24/7, speedy, and on time, which makes me resume my work really fast. I can't catch a breath. **Recommendations to others considering MoEngage:** If you look for a sophisticated product to enable your engagement quickly, this is the solution. **What problems is MoEngage solving and how is that benefiting you?** Customer engagement - engage the right users at the right time via the right channels Retention ### 4. Always fast response for any urgent request occurred or even for just an unimportant question. **Rating:** 5.0/5.0 stars **Reviewed by:** Betha C. | Customer Relationship Management Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2020 **What do you like best about MoEngage?** In terms of the dashboard feature, With the goals setting feature, we can trace for all the response campaign and see how the campaign goes. It's really important as we use the result to evaluate the campaign. In Terms of the services, I got so much help from the assigned person in charge for our company. Lot's of questions, technical requests but Tala has been so great to assist and solve some issues arise. **What do you dislike about MoEngage?** I haven't experienced bad service from MoEngage so far. **Recommendations to others considering MoEngage:** I would recommend to others considering MoEngage if they are not yet seriously developing their business or mobile apps. When you choose MoEngage as Intelligence Customer Engagement, means that you are ready enough to treat your customer better and make them more engage to your business. **What problems is MoEngage solving and how is that benefiting you?** As I''m using MoEngage as one of CRM Tools, specifically we use Smart Trigger to distribute Push Notification to targeted member. So, Targeted member with the right tools, helps me a lot to increase active member and seeing their movement after receiving specific promo or communication. ### 5. MoEngage is our strong partner for growth **Rating:** 4.0/5.0 stars **Reviewed by:** Nafinia P. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2020 **What do you like best about MoEngage?** MoEngage is a powerful tool to manage your company's growth by understanding more about your customer journey and how they interacted with our app. It has a very user-friendly dashboard; where you can see all the key metrics, your topline, as well as all the current & scheduled campaigns. MoEngage also has predictive segments (RFM), where you can see the current users' behavior within the app and engage with those users. This powerful tool provides additional information on our user's segments; who are our loyal users and how many are about to churn. **What do you dislike about MoEngage?** Onboarding MoEngage for the first time was a bit of a challenging times especially for us who have never used this tool previously. This can be improved by providing all the needed information prior to integration ahead of time, as this integration involves not only Marketing but also other respective teams (Product, Growth, Tech). **Recommendations to others considering MoEngage:** If you are looking for a tool to help you manage & run multiple campaigns for multiple platforms, MoEngage is your answer. It has all the features you need to run Push Notifications, Emails, In-App, even SMS/WhatsApp! Make sure to prepare everything prior to integration to onboard MoEngage. Once you're well adapted to this platform, running segmented campaigns are easy. You can even create multiple campaigns for multiple platforms at the same time. Modifying campaigns are also easy; just duplicate, edit, adjust, and publish it. The dashboard and analytics are very user-friendly, with easy to digest analytics. **What problems is MoEngage solving and how is that benefiting you?** Campaigns attribution and user segmentation ### 6. Notification Delivery % and conversion goals **Rating:** 4.5/5.0 stars **Reviewed by:** Ayush B. | Assistant Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2020 **What do you like best about MoEngage?** The enhanced delivery % helped us to reach to the wider audience and helped us with the increased nudge also features for reaching out to lower end mobile phones and redmi mobiles helped us to grow our video view conversions **What do you dislike about MoEngage?** While adding multiple and and or i can just choose end all of AND operation or all of OR operations cant use it all in case while creating a segment Notification clicked event should have hour based attribute so that we can target the users through that as well **Recommendations to others considering MoEngage:** Good for segmentation and creating periodic campaigns also allows features which are flow based and requires a trigger based nudge - Lacks the ability to create automated programs whose event doesn't exist (internal data based program) **What problems is MoEngage solving and how is that benefiting you?** Wider reach and grow our video views as a KPI for us and target users in a segmented manner is the main goal ### 7. Made for your need **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2021 **What do you like best about MoEngage?** MoEngage platform is very flexible which enables us to reach to the user with pin pointed segments. Push Templates help you to sit differentiated when users are getting so many notifications. Also, customization suited to your industry helps in ease of operations. Support is awesome and always ready to help your business cases and this really makes the difference. **What do you dislike about MoEngage?** On rare occasions, service was down but were up quickly within couple of hours. **Recommendations to others considering MoEngage:** They have all the features you need and on top of that inexpensive compared to others. They always help to customise the platform to solve your use cases. **What problems is MoEngage solving and how is that benefiting you?** One of the key benefit is their pushamp+ features which has helped deliveriesb go up by 100% on chinese devices where due to battery optimization push delivery is very bad otherwise. ### 8. Easy to understand Onboarding Session & a feasible platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** July 07, 2021 **What do you like best about MoEngage?** Everything! Moengage helps us deliver most of our usecases that we haven't delivered using our previous platform. It's definitely good for engaging customers and overall, our business. **What do you dislike about MoEngage?** There is no smart trigger for In App and can't make a cycle using Flow **What problems is MoEngage solving and how is that benefiting you?** Targeting our segment better and also enhanced our customer journey in the app. ### 9. A comprehensive tool for any CRM expert to engage with her/his apps' users **Rating:** 4.5/5.0 stars **Reviewed by:** Tuan N. | Strategic Planning Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2021 **What do you like best about MoEngage?** Easy to understand and implement. Code-free and user-friendly interface. **What do you dislike about MoEngage?** Sometimes, an error happens without reason, hard to find solutions **What problems is MoEngage solving and how is that benefiting you?** Reachable improvement. The more reachable ratio we have, the more effective result we gain. ### 10. Very good experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2021 **What do you like best about MoEngage?** Its very user friendly, you can choose from different campaigns. **What do you dislike about MoEngage?** I dont fully understand the way how show count for segments and other filters is explained and how is collected **What problems is MoEngage solving and how is that benefiting you?** Promoting our campaigns, reaching our targets thwough different campaigns we create on moengage ### 11. Excellent platform & services **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan B. | Digital MKT Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2021 **What do you like best about MoEngage?** Increase the engagement between brand & user **What do you dislike about MoEngage?** Just a little concern about the system when we have to do the segmentation between 2 countries. But the support team has done their best for us **What problems is MoEngage solving and how is that benefiting you?** Increase the retention rate with current users & build a connection between brand & user ### 12. One of the Best Segmentation and Personalization Suite **Rating:** 4.5/5.0 stars **Reviewed by:** Thinh V. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2020 **What do you like best about MoEngage?** 1. Custom Segmentation & Personalization - Using MoEngage’s customer segment, I can collate and analyze customer data. This helped me and my team curate and personalize the user experience by matching the customer demand to the available property. 2. User Paths - We love MoEngage’s User Path Analysis in the form of purchase path and uninstall path analysis to understand steps taken by a user before making a purchase and the pattern of users who uninstall the app respectively. 3. One dashboard for analytics and engagement - We can use the data insights and engage with our customers across channels such as push notification, email, and in-app push. **What do you dislike about MoEngage?** Nothing as of now. We are seeing huge improvements in the engagement rate (60% Boost) after onboarding MoEngage. **Recommendations to others considering MoEngage:** Go ahead, Moenage will be your good choice as mine. **What problems is MoEngage solving and how is that benefiting you?** We had a basic engagement strategy that they were running using a marketing automation platform. However, this platform had its limitation due to which the brand observed different shortcomings. After switching to MoEngage we were able to: Increase conversions by offering more personalized communication Grow user engagement by connecting all engagement channels Boost DAUs/MAUs by improving user engagement ### 13. Strong Tool, Simple Analytics, Average Front End but great features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2021 **What do you like best about MoEngage?** I like the number of features. It does care about the user experience in a non-invasive way. The spam controls and unsubscriber tracking are great **What do you dislike about MoEngage?** Sometimes it does get frustrating while designing a new campaign because of too many options, which I think could be set by default **What problems is MoEngage solving and how is that benefiting you?** I had problems with creating priority segments which this tool solved ### 14. Better Customer Engagement with MoEngage **Rating:** 5.0/5.0 stars **Reviewed by:** Chris P. | Associate Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 29, 2020 **What do you like best about MoEngage?** Be able to create communications (PN/EMAIL/SMS/IN-APP) easier and not wasting any development. Because of this, we can do experience by changing content and other aspects to maximize the engagement. **What do you dislike about MoEngage?** Sometimes It's hard if we have issues. Need to communicate it first and waiting to check on both side and resulting on longer time to solve the problem. **What problems is MoEngage solving and how is that benefiting you?** Recently we have an issue where our customer aren't get to know what step that they will need to do. By utilizing MoEngage communication feature, we can drive our customer to the next step and the conversion rate was greatly increased. ### 15. Great tool for push campaign & analytics complemented by awesome service by the AM as well :) **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2021 **What do you like best about MoEngage?** Smart trigger, automation flow, RFM feature **What do you dislike about MoEngage?** not all data are captured to our database so we need to use 2 different tools for analytics **Recommendations to others considering MoEngage:** just try :) **What problems is MoEngage solving and how is that benefiting you?** push notification automation, no manual push for user targetted for a certain campaigns ### 16. Great support, buggy product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2021 **What do you like best about MoEngage?** 1. Account manager is proactive and always on top of our queries 2. Comprehensive set of features available **What do you dislike about MoEngage?** 1. Lots of bugs are a bummer 2. Don't get to know about new feature releases etc without account manager telling us 3. AMP emails like Mailmodo not available **What problems is MoEngage solving and how is that benefiting you?** 1. Cohort-level email campaigns 2. DPM is a great feature, would love to utilize it fully 3. Trigger campaigns are useful ### 17. Good tool with great supports **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2021 **What do you like best about MoEngage?** MoEngage helps our website tracking user behavior with fully eCommerce data and provides the channels for engaging with them. **What do you dislike about MoEngage?** Take more time for integration than I expect. **What problems is MoEngage solving and how is that benefiting you?** Fully tracking for eCommerce and user behavior data, and provider the channels to engage with users to optimize the conversion rate. Provide valuable data for setup the user flow. ### 18. It has all feature you need to achieve better engagement with your customer, **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2020 **What do you like best about MoEngage?** We can customize dashboard to match our needs. Moengage is easy to use and create campaigns. The features are really good and easy to learn. It makes things easy to target an audience and we don't have to create same and same campaigns, with little modification, from the start. Friendly Interface and easy to use. Convenient in targeting the audience. Easy to create custom segmentation. We can add our user attribute so it will make us easier to identified our user and also easier for us to create a targeted segmented campaign. Conversion is tracked very detailed and we can use it directly for our reporting to stakeholder. **What do you dislike about MoEngage?** Sometime there is slight delay in the when tracked an event, but it manageable. There is also some delay when upload a custom segment, duplicate a campaign. But overall it is worth with the wait. **Recommendations to others considering MoEngage:** The product they offered is good, and their success team give us full support not only in implementation phase but also follow up with our progress, give us campaign suggestion etc. **What problems is MoEngage solving and how is that benefiting you?** Moengage help me to analyze my customer behavior, to see if our UX is already effective and pleasing our user. Also it helps us to personalize engagement to our user. In terms of segmentation it very help us to create various segmentation so we can aim diferent segment and able to customized our campaign to match with the segment and it help us in the personalized the message sent to user. We can also knew what is effective user path, is the path wedesigned is give pleasure to user? or is it not? ### 19. Excellent service, very supportive team to solve the queries. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2021 **What do you like best about MoEngage?** The new features they are coming up within every quarter, which helps to solve the business problem, to increase the conversion from x to 2x. **What do you dislike about MoEngage?** Sometimes facing issues in support, but that is ok. Hoping that this will solve in coming future. **What problems is MoEngage solving and how is that benefiting you?** I am getting the proper customer segmentation helping me to retarget the r8 customer in the right way, allowing the organization increases the revenue from x to 10x. ### 20. Awesome Tool with the best account managers **Rating:** 4.0/5.0 stars **Reviewed by:** Punit K. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2020 **What do you like best about MoEngage?** Easy to use dashboards to deploy the campaigns and fetch the reports which makes it user friendly. The dedicated account managers are more like an internal team members than just another account manager. The assistance and response is too good from the MoEngage team **What do you dislike about MoEngage?** There are certain glitches at times but that's there in every platform. The good thing is they take feedback and improve with the same energy. And their upgrades make sure that they disappear **What problems is MoEngage solving and how is that benefiting you?** Persona marketing. Personalized targeted communications to users basis their buyer journey We have got incremental revenues from this channel by deploying push notifications, trigger emails, browser notifications, SMS blasts, etc. ### 21. Detailed reports and nice templates. **Rating:** 4.0/5.0 stars **Reviewed by:** Antony H. | Sales Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2020 **What do you like best about MoEngage?** The reporting and templating tools are very well designed and easy to use. It has the ability to send our campaigns to multiple platforms at the same time. API integration is not a problem. It is highly customizable in many ways. The interface is simple and intuitive and has a very clean design. Setup with email is quick and seamless. **What do you dislike about MoEngage?** The templates are not fully customizable and they do not have as many as we would like, becoming a bit uncomfortable when working, it is a minor problem but it would be nice to have more variety. However, we have no other complaints regarding this software. **Recommendations to others considering MoEngage:** MoEngage has changed our lives and has taken our company to a higher level in which our customers and employees are happy with the effective development of all our services. This tool is responsible for enhancing and making it much easier to attract prospects to future clients. The customer service they offer is good, they listen to us and solve our problems. The price is totally fair for the service they offer, we cannot do less than recommend them. **What problems is MoEngage solving and how is that benefiting you?** The use of MoEngage streamlines the activities that we develop every day because we save a lot of time thanks to its analysis and sales management. The push notification service helps us to prioritize the problems that arise on a daily basis, it is really effective for our work team. Thanks to this tool, we have managed to increase customer acquisition and improve the quality of our advertising campaigns. ### 22. Quite good tool for analytics, segmentation and reaching audience **Rating:** 3.0/5.0 stars **Reviewed by:** Elaine W. | Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2020 **What do you like best about MoEngage?** Several ways of communicating with audience including email, push notifications, pop ups Can calculate the size of segments quite easily Flows help to automate onboarding **What do you dislike about MoEngage?** Some features are more useful for ecommerce companies than fintech, for example the RFM feature Sometimes segment counts aren't complete or accurate Sometimes new features are promised but we don't really get to use them until much later on. **What problems is MoEngage solving and how is that benefiting you?** Personalizing customer communications to different segments Flows make communications automated, especially for certain parts of our funnel that need onboarding through different forms. Flows can combine email and push notifications ### 23. Marketing By app !! **Rating:** 4.0/5.0 stars **Reviewed by:** Kasper C. | Enterprise (> 1000 emp.) **Reviewed Date:** October 12, 2020 **What do you like best about MoEngage?** It is incredible to think about carrying out digital marketing through an application over the phone, I am very happy with MoEngage it has allowed us to show our campaigns and advertisements Through opinions, forms, campaigns that are carried out through networks from the use of your application It has been a great key point to show advertisements through emails but sent and carried out through an app, its system and configuration are pleasant. **What do you dislike about MoEngage?** I have no problem regarding the system, however I think I could improve some features in order to expand the service, we understand that MoEngage is a telephone marketing system, that is, most of the campaigns are handled by the app, however if it is extended a little more software or web can get to use much more continuous. **Recommendations to others considering MoEngage:** I definitely recommend the system, it has worked, we have seen results, the tool and features are complete, if compared to web systems, it can be said that it reaches a more practical level, our main objective was to carry out marketing and that app allows it to perform and fulfill this function. **What problems is MoEngage solving and how is that benefiting you?** It solves the main marketing problem and we can do it from the same device, so for me it seems incredible how an app works and make a marketing process quickly and efficiently, we have no problem using a mobile system seems much more to me. I practice and carry out a marketing process can be simple. I like the system and I find it effective. ### 24. Simple in use, highly effective in engaging users, extremely easy to get insights from it **Rating:** 4.5/5.0 stars **Reviewed by:** Chetan R. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2020 **What do you like best about MoEngage?** I have been using MoEngage for my firm from the past 5 months. I must say it has been an amazing tool in understanding user behaviors, engaging them with effective notifications with varieties of Push, Inapps etc. The analytics features have been great in getting insights from it. **What do you dislike about MoEngage?** There is nothing as such to be disliked. Though the constraint in days in fetching the data for a specified days has been hindrance sometimes. :) But we understand the intent behind it so it is bearable. **Recommendations to others considering MoEngage:** If your purpose is to engage users, then go for Moengage tool. It is easy, effective, & serves your purpose. **What problems is MoEngage solving and how is that benefiting you?** For us, engaging user & retaining them is a primary KPI. With the help of MoEngage, we have been able to meet the KPIs target quiet well. ### 25. Great Engagement Tool with 360 degree insights! **Rating:** 4.5/5.0 stars **Reviewed by:** Sam M. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2020 **What do you like best about MoEngage?** Love the in-depth analysis of user behaviour and push notification engine the tool provides. We are able to see a good number of user activation using the tool. Another aspect that has helped is in the ease of segmentation and scheduling notifications that has helped us save time and increase productivity as a team. **What do you dislike about MoEngage?** The integration is a bit complex to understand for the average marketer. Also heard that the integration guides are a bit too underpar when compared to the industry players. **Recommendations to others considering MoEngage:** If you are an app developer that is looking to uplift your user engagement, MoEngage is the right fit. In addition, the tool has a great UI and is easy to use for any position. **What problems is MoEngage solving and how is that benefiting you?** We are seeing an uplift in our engagement rates. We are able to constantly keep in touch with our users with great effect. ### 26. Best marketing & Retention tool for segmented customers! **Rating:** 4.5/5.0 stars **Reviewed by:** Falgun B. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2020 **What do you like best about MoEngage?** The ease of segmentation & campaign designing. Mostly we use it for marketing automation & design flow campaigns that help us achieve more command on the email, SMS & app notifications targeted to the users. **What do you dislike about MoEngage?** Limitations in extracting historical data. Moengage can be used to access historical data for past 3 months only & query cannot be used to understand the data which is older than 3 months. However, you can always dave the data on your personal device by downloading & exporting data. **What problems is MoEngage solving and how is that benefiting you?** We are targeting users based on their interest & through channel which could result in the most likelihood of conversion. Moengage lets us define trigger-based communications that would allow us to followup with our customers & help in reaching out to them more effectively. ### 27. Moengage analysis and punctual support !! **Rating:** 4.0/5.0 stars **Reviewed by:** David V. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2020 **What do you like best about MoEngage?** Moengage allows the company to improve communication with customers through a prior analysis of their behavior, this gives us the opportunity to improve the customer experience in order to retain it. It also contains very versatile tools with easy handling. We feel comfortable using Moengage, we carry out a clean and organized customer segmentation. **What do you dislike about MoEngage?** Our established objectives have been met, our experience has been gratifying for the entire work team, however the support is a bit slow, if this improves the platform could be much better. When compared to other software, moengage is one notch above. **Recommendations to others considering MoEngage:** It is a very good option for companies, you will have exponential growth thanks to the tools and functions that provide a more simplified and fluid work, in addition to optimizing the time of the entire team. You will have a greater acquisition of potential customers through personalized campaigns. You will send the appropriate information to each client since you will also have an analysis of all their behavior. We totally recommend it. **What problems is MoEngage solving and how is that benefiting you?** We use moengage in our company to improve our communication with clients, we also carry out a personalized segmentation created by user attributes and their behavior and then customize campaigns at scale. our marketing department has a more fluid work and increased its performance. The campaigns we carry out through e-mail allow us to obtain a greater reach of clients, we optimize our time and simplify work. We have had exponential growth, thanks to the good results obtained with this platform, without a doubt it was the best choice. It is easy to use, it is fully scalable, and its tools and functions allow for a fluidity of work. ### 28. It was a seamless experience with the team **Rating:** 4.5/5.0 stars **Reviewed by:** Silvi K. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2020 **What do you like best about MoEngage?** Coordination and helping nature. If things are on priority, they do understand the urgency. **What do you dislike about MoEngage?** I suggest that if anything has been accidentally added in the user attributes, the platform should have the capability to remove those by some checks. **Recommendations to others considering MoEngage:** It's a good platform to send out communications/nudges to the large user base. **What problems is MoEngage solving and how is that benefiting you?** We are trying to use one single platform to leverage out the functionalities provided at the best. Example a large user base can be target using this single platform. ### 29. Great delivery rate and fast customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Shivangini A. | Marketing & Branding, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2020 **What do you like best about MoEngage?** The delivery rate of the campaigns is great. The personalization options in every campaign help improve user engagement. Mo-engage is a recommended tool to improve the delivery/impressions of your app notifications. The new upgrade is really good. **What do you dislike about MoEngage?** There are some bugs in designing the OSM. Multivariate testing is also not available with OSM. Waiting for new upgrades for OSM campaigns. **Recommendations to others considering MoEngage:** If you're looking for a tool to increase your app engagement, I would definitely recommend Mo-engage **What problems is MoEngage solving and how is that benefiting you?** -Delivery of emails has improved -Delivery of app push has improved -Customization option along with a fallback feature is very helpful -Customization available in almost all the campaigns -Flows and Smart triggers definitely help in increasing user engagement ### 30. CTR segmentation & analysis provided by Moengage is very complete per campaign **Rating:** 5.0/5.0 stars **Reviewed by:** Markus Kevin R. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2020 **What do you like best about MoEngage?** MoEngage has helped Grosenia achieve its first goal, which is to make segmentation and analyze how good the engagement from the campaign that we send **What do you dislike about MoEngage?** Reports that are generated need to do deeper settings, for example Click Through Rate globally, currently cannot be generated globally which becomes the standard Report / dashboard that is basic must be present in this marketing tool **What problems is MoEngage solving and how is that benefiting you?** previously we were only able to segment buyers and sellers. and if we want to send it to special segmentation it can't. so that is what really helped us in building our marketing campaign in the early stages ### 31. Moengage behavior in real time !!! **Rating:** 4.0/5.0 stars **Reviewed by:** Matt S. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2020 **What do you like best about MoEngage?** Moengage provides companies with the analysis of the behavior of each customer, to understand them in a better way to retain them and delight them with the right information. You can establish personalized communication with each client on the web, on your mobile and by email. Its interface is simple and allows you to navigate without problems, it is easy to configure, we must also highlight the easy way to create campaigns thanks to the A / B tests that you can perform before and thus not have problems of duplicating the existing variation . You save time and give your entire team work fluency. **What do you dislike about MoEngage?** Our experience has been very good reaching objectives in a very short time, however the templates provided by the platform seem limited to us, they should provide a greater number of templates to have better performance and productivity. It is not a bad platform but it could be better. **Recommendations to others considering MoEngage:** Any company can use moengage, you will have the ability to understand your customers and through marketing campaigns send the appropriate information to keep them interested in your products or services. You will also be able to have a greater reach of clients, save time and give your team work fluidity. The tools and functions are easy to use, in a short time you will know what their use is. Its interface is fully navigable since it is very organized and you will not have any problem with its functionality, we recommend it. **What problems is MoEngage solving and how is that benefiting you?** We mainly use moengage to attract and retain our clients and users in general. The tools and functions they provide us are comprehensive and easy to use. We have achieved goals set in a short time and significant increases in sales thanks to the scope that we now generate with the creation of marketing campaigns. We must highlight the moengage customer service team, who are always willing to help solve any questions or problems so that you have the best quality of service. Previously we implemented other more expensive software but the truth is that the performance, productivity and efficiency that we obtain with moengage is unmatched, it is above many. We are happy with the results. ### 32. Delightful CRM experience by utilising Moengage **Rating:** 4.5/5.0 stars **Reviewed by:** Elissa V. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2020 **What do you like best about MoEngage?** Analytic tools across platforms and atttributes. **What do you dislike about MoEngage?** Lack of campaign variations for on site messaging as well as pre-made template for FLOW journey. **Recommendations to others considering MoEngage:** All in one SaaS service with a rockstar account management support. Great website analytics with detailed attributions analysis. **What problems is MoEngage solving and how is that benefiting you?** Retargeting lost leads by identifying drop off funnel within the user journey. Moengage allow me to A/B testing the most ideal approach to retarget and segment each respective target audience ### 33. Great product and support from MoEngage **Rating:** 4.0/5.0 stars **Reviewed by:** Husanpreet S. | Enterprise (> 1000 emp.) **Reviewed Date:** August 31, 2020 **What do you like best about MoEngage?** The platform provides an all in one solution for campaign automation across almost all CRM channels. The interface is quite user friendly and easy to work with. **What do you dislike about MoEngage?** Monitoring systems could be put in place wherein an issue is highlighted by the platform to the user as soon as it occurs. **Recommendations to others considering MoEngage:** MoEngage offers a great product that is up to date with the latest industry products and trends. Their 24x7 customer support makes and seamless integration with the internal platforms helps us get the most out of our CRM activities. **What problems is MoEngage solving and how is that benefiting you?** MoEngage has helped us build CRM capabilities from scratch and setup meaning full customer journeys across different levels of the marketing funnel. ### 34. Good support for our daily CRM operation **Rating:** 5.0/5.0 stars **Reviewed by:** Mei X. | operations lead, Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2021 **What do you like best about MoEngage?** 1. user segment function and user behaviour check 2. a/b testing function **What do you dislike about MoEngage?** integration and data function is not that simple **What problems is MoEngage solving and how is that benefiting you?** crm operation and customized user journey and communication ### 35. Moengage maintains full support to help the customer. **Rating:** 4.0/5.0 stars **Reviewed by:** Brad H. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2020 **What do you like best about MoEngage?** Mainly the functions of this platform allow you to keep the client interested in your products or services, thanks to a behavior analysis of each one, in order to personalize a solid communication by email or the web. You can retain new or old customers and generate significant increases in sales. Its design allows an optimal and effective execution, which allows the campaigns carried out to be easily scaled and to reduce the time that you generally dedicate to planning or configuration. **What do you dislike about MoEngage?** It is very slow when loading on mobile devices, it continually contains errors that make work and performance tedious within the platform. Due to this we contacted the support team and managed to solve the problems quickly. Good attention from the Moengage team. **Recommendations to others considering MoEngage:** It is totally suitable for all companies, it is possible to perform a fluid work, generate reach with multi-channel campaigns and retain customers through important data with user behavior analysis, it is very complete and easy to use. Recommended. **What problems is MoEngage solving and how is that benefiting you?** ur company now generates a personalized and solid interaction with clients thanks to the data obtained through the analysis carried out by this platform. We now have the ability to generate greater reach with email campaigns and retain users to generate a significant increase in revenue from completed sales. Compared to other platforms that we have used previously, we can say that the work we do and the quality obtained is thanks to Moengage, it has the best features and tools of its kind. ### 36. Great Tool to engage with customers and new features every few weeks to improve the performance. **Rating:** 4.5/5.0 stars **Reviewed by:** Shalini S. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2020 **What do you like best about MoEngage?** The customer service provided by Moengage **What do you dislike about MoEngage?** Few basic and helpful features still to be added **Recommendations to others considering MoEngage:** Moengage is a great tool in terms of ease of usage. It definitely helps with the company growth by adding a lot of value to events like, customer onboarding, customer retention. Smart triggers to the users at the right time, using the right channel has helped us improve the retention rate for our app and we look forward to more features getting added making our life easier. It is one of the best tools out in the market for customer engagement platform. **What problems is MoEngage solving and how is that benefiting you?** The reach to the customers in terms of Delivery Rate is the first benefit of the tool. Apart from that, to be able to connect to the customers via multiple channels within the same tool and understand their journey has been helpful to plan campaigns and improve performance. The new analytics features added in Moengage is further helping us plan campaigns in a cohorts of customers. This had to be done manually before and it was almost impossible to plan automated activities. This feature especially benefits us. ### 37. Comprehensive marketing automation tool backed by amazing customer success and support team! **Rating:** 4.5/5.0 stars **Reviewed by:** Glenda V. | Data Scientist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2020 **What do you like best about MoEngage?** Vaasara adopted MoEngage after an exhaustive software selection . The vast features , ease of use backed by a competent and responsive team helped make the final positive decision . MoEngage is a well designed and easy to use tool that provides real-time analytics and creation of multi-channel campaigns .Customer segmentation feature makes it easy to create and target customers in few steps. Some exciting features include geofencing capabilities and flow campaigns for complete automation of cross channel communication. **What do you dislike about MoEngage?** few limitations and opportunity areas: currently reporting is a bit limited. Theres also a limitation in accessing data beyond 60 days that narrows the segmentation process. **What problems is MoEngage solving and how is that benefiting you?** Increase customer engagement and retention are the key focus . We are using MoEngage in targeting and communicating with our customers by setting up reengagement campaigns through emails, push notifications and flows. We have seen positive results in increasing our repeat customer base by segmenting customers based on user behavior, trends and funnels. ### 38. Highly Recomended **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2021 **What do you like best about MoEngage?** Easy, Practical, Complete Re-engagement Solution **What do you dislike about MoEngage?** Several features need partial it/product implementation **What problems is MoEngage solving and how is that benefiting you?** app user re-engagement ### 39. Best CRM solution **Rating:** 5.0/5.0 stars **Reviewed by:** Dian N. | CRM, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2021 **What do you like best about MoEngage?** Overall, easy to use and helpful determining the segment. **What do you dislike about MoEngage?** Nothing to dislike in moengage. All good **What problems is MoEngage solving and how is that benefiting you?** analyze based on user behavior ### 40. One of the best & powerful multi channel marketing tools **Rating:** 5.0/5.0 stars **Reviewed by:** James C. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2020 **What do you like best about MoEngage?** Moenage has so many amazing features. We like the " flow" feature so much. Our industry conversion time lag is very long, the typical one is about 6 months. With "flows feature", we create several flows with dozens of campaigns block with different trigger conditions to map customer journey to keep them active with different channels - sms, email, push, facebook retargeting ads. Also, we can use endless A/B/C test and personalization attributes in the flow which is so powerful. Plus, Moenage has a very responsible and professional customer success team. I will show my appreciation to my account manager -Harikishore again. Harikishore, my friend, you really help me a lot and also I learned so many new campaign ideas from you. **What do you dislike about MoEngage?** The loading speed can be improved but it is not a big problem **What problems is MoEngage solving and how is that benefiting you?** We tried to find a Complete CRM and Multiple channel marketing automation solutions. Moenage solved all the problems we have. ### 41. MoEngage is helpful and easy to use! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2021 **What do you like best about MoEngage?** The MoEngage team has been very helpful and supportive with meeting the company's goals and constantly helping to improve the company's business. **What do you dislike about MoEngage?** Sometimes the changes in the application would make a bit of confusion, and I particularly think the OSM channel is not as fully developed as the other channels. **What problems is MoEngage solving and how is that benefiting you?** I am in charge of the customer relationship management from the digital perspective, Therefore communicating with our audience and retaining them. ### 42. MoEngage - Complete CRM Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Prashant S. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 08, 2020 **What do you like best about MoEngage?** Simple UI with multiple templates and a huge offerings of Push Notification ( General/In App/Smart Triggered etc). They provide a detailed and in depth analysis of the user engagement. A/B Testing, Segmented Users, Tracked Attributes, are the offerings which this tool offers. Geo Fencing - Location based push notification is again a huge value addition to Travel & Food Industry. Analytics section gives a complete overview of the journey and engagement and can provide major insights to take a call on campaign curation/audience to reach and what to offer. Smooth API Integration Simply a complete CRM package and a must have if you wish to excel in retention marketing. **What do you dislike about MoEngage?** Limited options in Fonts/AI Based approach is missing. Few templates and linguistic/regional based implementation of Push Campaign will be a value addition. **Recommendations to others considering MoEngage:** AI Based Approaches and Tools to customize campaign will be a value addition **What problems is MoEngage solving and how is that benefiting you?** User Segmentation User Behavior Analysis Time Slots depending Campaign performance. A/B based decision on Content/Creative Conversion Goals ### 43. Moengage enable us to do in app engagement and in app analytics in one platform **Rating:** 4.5/5.0 stars **Reviewed by:** Zulfikar H. | Tech and Learning Management Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2020 **What do you like best about MoEngage?** Integration between analytics and engagement feature **What do you dislike about MoEngage?** sometimes the query for the analytics and user segmentation took to long. **Recommendations to others considering MoEngage:** just explain to MoEngage team what are your concerns and goals, then they can help you with the use case of how moengage will help you in reaching your goals **What problems is MoEngage solving and how is that benefiting you?** We are able to see when the users drop off, and can engage them. So we can drive more activation or re-activation behaviors for the users ### 44. Comprehensive usage and fast response **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2021 **What do you like best about MoEngage?** Flow campaign for setting up campaigns based on user journey, integration with the system that can track & analyze data in one platform **What do you dislike about MoEngage?** Data analysis part could be a bit more flexible and more customized. **What problems is MoEngage solving and how is that benefiting you?** plan communication campaigns & campaign performance analysis ### 45. Made my life simpler to communicate with customers across! **Rating:** 5.0/5.0 stars **Reviewed by:** Sapna K. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2020 **What do you like best about MoEngage?** - Easy to schedule - SMS connectors ensures messages are delivered - The duplicate option for each campaign is probably the most helpful and time saving option - The option to send when a user is active on the device ensures reaching more customers - The customer support team is not just available round the clock, but is amazingly helpful and patient. Makes my experience with MoEngage all the more happier! **What do you dislike about MoEngage?** Too early to dislike anything. So far absolutely smooth. **Recommendations to others considering MoEngage:** Must try before deciding as this could be a decision changer. **What problems is MoEngage solving and how is that benefiting you?** Scheduling problems, delivery issues, behavioural targeting issues. We have stopped receiving complaints about too many messages or irrelevant messages because we are able to customise the messages to suit the target audience. ### 46. 100% Best Customer Engagement and Retention Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Chinmaya Kumar G. | Enterprise (> 1000 emp.) **Reviewed Date:** September 02, 2020 **What do you like best about MoEngage?** - Helps me understand customer behaviour in detail with 360 degree view of my customer - Best customer support team - The dashboard is easy to use and understand **What do you dislike about MoEngage?** Nothing much to dislike as of now. The team takes all our feedback into consideration . **Recommendations to others considering MoEngage:** One of the best tool for customer engagement and retention with flexible costing. Also, they have one of the best support team. **What problems is MoEngage solving and how is that benefiting you?** With MoEngage customer engagement platform we are able to get 360 degree view of our customers which helps us to improve user onboarding, identify user drop off points and more. Basis this insights we can deliver personalized communications across lifecycle. ### 47. Best tool for Marketing Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Ashish S. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2020 **What do you like best about MoEngage?** Easy to use platform with great features like: customer segmentation makes it very easy to create very targetted segments in just a few clicks. Customer analytics with very good visualization helps in gathering quick insights on user behavior and campaign analysis. Flow campaigns for complete automation of cross channel communication. Ability to create a personalized email, push, and in-site notification with plenty of templates. Very good support provided by the account manager provided a quick resolution for any issues. **What do you dislike about MoEngage?** Nothing major to dislike all features are very good. Few improvements can be done on the UI side of the platform. **Recommendations to others considering MoEngage:** Good marketing automation tool with great features and it will make their customer retention strategy very efficient and fast. **What problems is MoEngage solving and how is that benefiting you?** Using it for customer retention by using cross channel communication - Sending personalized Emails, App PN, and using in-site notification. We have achieved very good results in terms of increasing our repeat customer base by segmenting targeting customer with relevant communication to each segment ### 48. Using the tool for the past 2 years **Rating:** 4.0/5.0 stars **Reviewed by:** Jeff C. | Campaign Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2020 **What do you like best about MoEngage?** Ease of setting up push campaigns and flexibility in running queries. With the flows feature, I'm able to build on the entire user journey and make necessary corrections in campaigns whenever necessary. **What do you dislike about MoEngage?** Complexity in creating segments in in-apps & SMS. Visualizations in funnels can be done better. Issues/Queries needs to be handled in a more systematic manner with more transparency and updates on the issue raised. It would be great if Moengage could share an ETA for resolving issues. **What problems is MoEngage solving and how is that benefiting you?** - Improve app engagement and increase conversion - Increase App Retention With flows feature, I'm able to create different journeys for different user behaviours thereby having a more personalized engagement experience for the user. ### 49. Great service, great product, great team! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.) **Reviewed Date:** April 19, 2021 **What do you like best about MoEngage?** the team who handles our account goes beyond their way to ensure everything is smooth and perfect. **What do you dislike about MoEngage?** haven't really had anything much to dislike so far. **What problems is MoEngage solving and how is that benefiting you?** conversion rates ### 50. Perfect Tool For All APP Engagement Needs! **Rating:** 4.5/5.0 stars **Reviewed by:** Arpit G. | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2020 **What do you like best about MoEngage?** MoEngage platform is an all-inclusive App Engagement tool. We have been using it for over 2 years now. The platform has advanced options for customer journeys on the app, in addition to General Push, In-App Notifications, it has Smart Triggers, Flows, Real-Time Triggers, all you would need to engage your customers on your app. From Acquisition to On-boarding, from Engagement to Retention, they have tools for each step of a customer lifecycle on any app. The platform is multi communication mode capable, where notifications, emails & SMS can be sent to the subscriber from a single integrated platform. MoEngage is progressive, they keep adding new features & enhancing the current features to be in line with the current industry trends. Recently, the platform introduced analytics & predictive segments. These advanced data analytics tools help in quick campaign performance analysis. The predictive segment functionality is a great introduction through which we can create proactive retention campaigns basis predictions. Also, MoEngage has a great customer success team, the team engages on a regular basis with platform updates & campaigns performance reviews. Team also guides on how to make better use of the platform & what are the best practices in the Industry. In all MoEnagage is a great tool for all your CRM needs, it's a complete solution for communication & analytics. **What do you dislike about MoEngage?** However, the platform has really come a long way with lot of great helpful features getting added every quarter, there are few things which can be added like options to bold the text, change colour, highlight text, carousel based notifications, video notifications, etc. The team has shown us the roadmap & a lot of these missing features are going to be launched in the next couple of months. Rest all looks great. **What problems is MoEngage solving and how is that benefiting you?** We are using MoEngage for Engagement of customers on our OTT app. We use the same for subscriber onboarding, engagement & retention on the app. The tool have helped us to engage subscribers on our app, we have seen 4 fold jump in our usage numbers. ## MoEngage Discussions - [How to collect presize data from MoE?](https://www.g2.com/discussions/50673-how-to-collect-presize-data-from-moe) - 1 comment, 2 upvotes - [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote - [Yes](https://www.g2.com/discussions/moengage-yes) - 1 comment, 1 upvote - [What are the best practices to be followed for increasing notification delivery rates and CTRs if we are a social engagement platform?](https://www.g2.com/discussions/what-are-the-best-practices-to-be-followed-for-increasing-notification-delivery-rates-and-ctrs-if-we-are-a-social-engagement-platform) - 1 comment, 1 upvote - [How do I increase my notification delivery rate?](https://www.g2.com/discussions/how-do-i-increase-my-notification-delivery-rate) - 1 comment, 1 upvote - [View MoEngage pricing details and edition comparison](https://www.g2.com/products/moengage/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-07-30+13%3A07%3A57+-0500&secure%5Bsession_id%5D=ac1dbdd2-204a-454d-91a9-01bca4a9c695&secure%5Btoken%5D=97f0de1ad31ad398ca6f459b02ef5e541bc19d865761ad64121daac78ff96333&format=llm_user) ## MoEngage Integrations - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Gupshup](https://www.g2.com/products/gupshup/reviews) - [Metabase](https://www.g2.com/products/metabase/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [SendClean](https://www.g2.com/products/sendclean/reviews) - [Singular](https://www.g2.com/products/singular/reviews) ## MoEngage Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **User Identification** - Demographics - User Segmentation - Geolocation **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Text Scheduler - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Data Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **Messaging Channels** - SMS Messaging - Email - Voice Messaging - Two way messaging **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Consolidation - Notification Infrastructure** - Automation - API Integration - Template **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Templates** - Library - Customization - Optimization **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Administration** - Scheduling - Triggered Notifications - Segmentation - Integrations **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations **Customization - Notification Infrastructure** - User Preference - Analytics - Drag and Drop **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Calendaring **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Analytics** - Reporting and Analytics - Heatmaps **Social** - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top MoEngage Alternatives - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - 4.5/5.0 (564 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) - 4.5/5.0 (756 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.3/5.0 (615 reviews)