--- title: MoEngage Reviews meta_title: 'MoEngage Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 524 reviews by the users' company size, role or industry to find out how MoEngage works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 524 scale: '5' date_modified: '2026-07-22' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # MoEngage Reviews **Vendor:** MoEngage **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.5/5.0 **Total Reviews:** 524 ## About MoEngage MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. Enterprises use MoEngage to be more agile, efficient, and independent. They achieve this by increasing campaign velocity, reducing the time to go live, optimizing at scale, and eliminating redundancy while maintaining data security and privacy. \> Data Ingestion and Management: MoEngage combines data from multiple offline and online sources to help brands gain a 360-degree view of their customers. \> Customer, Journey, and Campaign Insights: MoEngage Analytics provides marketers and product owners with real-time insights into customer behavior, journey, product usage, preferences, and interests. \> Segmentation and Personalization: Brands can leverage MoEngage’s Real-time Segmentation and Personalization suite to orchestrate journeys and build 1:1 experiences across the website, mobile, email, social, and instant messaging channels. \> Transactional Messaging/Critical Alert Infrastructure: MoEngage Inform, the transactional messaging infrastructure, helps brands unify their promotional and transactional communication on a single platform, enabling better insights and lower maintenance costs. \> Proprietary AI Agents and Machine Learning: MoEngage’s AI Agents help marketers develop winning copies and creatives, build customer segments, craft relevant journeys, optimize campaigns and channels that boost engagement, and reduce campaign go-live times. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. For over a decade, leading consumer brands in 60+ countries have been using MoEngage to reach enterprise goals that are most important to their global business without compromising quality or speed of execution. Our ever-expanding partner ecosystem helps enterprise brands build a lean, flexible, and reliable martech stack. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. ## MoEngage Pros & Cons **What users like:** - Users appreciate the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data system. (54 reviews) - Users appreciate the **easy funnel building** and **real-time segments** , enhancing insight and decision-making capabilities. (38 reviews) - Users value the **real-time analytics and easy funnel building** in MoEngage, enhancing product decisions and user insights. (32 reviews) - Users find MoEngage **extremely helpful** for segmentation, campaign management, and simplifying complex data for better outcomes. (32 reviews) - Users value the **easy campaign management** of MoEngage, enhancing lead generation and simplifying data complexities effectively. (30 reviews) - Users praise the **excellent customer support** of MoEngage, noting quick responses and effective assistance with issues. (27 reviews) - Engagement (26 reviews) - Automation (24 reviews) - Segmentation (24 reviews) - Intuitive (23 reviews) **What users dislike:** - Users find the **missing session-related attributes** frustrating, needing tech help for profile updates and notification issues. (16 reviews) - Users find the **steep learning curve** challenging, requiring significant time to understand MoEngage's full potential. (14 reviews) - Users note the **limitations in live features and AI performance** of MoEngage, impacting overall satisfaction and functionality. (12 reviews) - Users find **complexity** in managing segments and AI features, leading to confusion in the overall experience. (10 reviews) - Users find the **difficult learning** curve with MoEngage challenging, especially for new users exploring its features. (9 reviews) - Users find MoEngage **expensive** relative to other tools, affecting overall value despite its capabilities. (9 reviews) - Users find that **customer service response times and platform lag** need significant improvement for a better experience. (9 reviews) - Integration Issues (9 reviews) - Slow Loading (9 reviews) - Slow Performance (9 reviews) ## MoEngage Reviews ### 1. Moengage is All in one Place for Retention **Rating:** 4.5/5.0 stars **Reviewed by:** Murali K. | App growth marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2023 **What do you like best about MoEngage?** MoEngage allows us to create personalized campaigns for their customers based on their preferences, behavior, and past interactions. Also it enables multiple channels, including email, push notifications, SMS, in-app messages, and web push. **What do you dislike about MoEngage?** MoEngage can be quite expensive. Its not best suited for entry-level products. Product learning is bit hard for a new person. But documentation will help you to master it. **What problems is MoEngage solving and how is that benefiting you?** Moengage allows us to create personalised campaigns in multiple channels like SMS, Push, Whatsapp, email. It also has automation tools we were able to create campaigns for our users that converts a lot ### 2. One-stop shop for all our User Engagement needs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2023 **What do you like best about MoEngage?** MoEngage allows us to reach out to all our users over various channels (email, push notification, and within the app), all dictated by events and properties that are easy to configure. It has helped our Product and Marketing team to effectively target communication relevant to different user cohorts. **What do you dislike about MoEngage?** MoEngage could improve more upon its functionality to generate Insights from the events we pass to it, but since we use it as an Engagement tool and not an Analytical tool, this has not been much of a concern. **What problems is MoEngage solving and how is that benefiting you?** MoEngage helps us reach out to our users through various channels in one place, and is a user-friendly platform that is used by our Product and Marketing teams to communicate with users effectively. ### 3. Good For Marketing Automation **Rating:** 2.5/5.0 stars **Reviewed by:** ankur p. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2023 **What do you like best about MoEngage?** Smooth option for leads nurturing and flow creation for higher conversion **What do you dislike about MoEngage?** Sometimes, data tracking and duplicity caused a high MTU, which resulted in an increased invoice amount. **What problems is MoEngage solving and how is that benefiting you?** Nurturing leads on the activity basis ### 4. MODENA Review application Moengage **Rating:** 4.5/5.0 stars **Reviewed by:** Wisagiyansyah N. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2023 **What do you like best about MoEngage?** We have to get the data in real-time with the event setting in my application. Then we have to see data marketing performance, and if performance marketing is not good, we retargeted the customer again with a multiplatform marketing blast system. **What do you dislike about MoEngage?** We don't have to update the data with API, just implementation data form js only; if the data is transactional, we have implemented it from the API backend, and the application can be compelling. **What problems is MoEngage solving and how is that benefiting you?** We have automatic blast campaign based on data customer behavior, and we can implemented campaign to customer online and offline ### 5. Overall positive experience after using MoEngage for 1 year **Rating:** 5.0/5.0 stars **Reviewed by:** Mya H. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about MoEngage?** Most helpful is strong team behind MoEngage. They are committed to help us deliver the best experiences to consumers. **What do you dislike about MoEngage?** Based on my experience, journey analytics dashboard and onsite messaging functions could be improved a lot better in MoEngage. **What problems is MoEngage solving and how is that benefiting you?** MoEngage solves mainly customer engagement challenges such as low user engagement, conversion, and limited customer insights issues. It allows us to engage with our customers efficiently through various channels, deliver personalized messaging, and gain valuable analytics. ### 6. Using MoEngage was a great experience in Growth Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Rishabh S. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about MoEngage?** It helped me in setting up campaigns, push notifications and emails **What do you dislike about MoEngage?** I find some features like content recommendation and personalization little difficult **What problems is MoEngage solving and how is that benefiting you?** It helps us in conversion and renewals ### 7. A perfect marketing automation tool for edu-tech startups **Rating:** 4.0/5.0 stars **Reviewed by:** Nazeeb A. | Growth & Partnership Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 12, 2023 **What do you like best about MoEngage?** Better Analytics, Data management, and Customer support are the best things which I've experienced about Moengage, when compared to the other leading tools in the market. **What do you dislike about MoEngage?** I personally felt that MoEngage's onboarding journey for a new user is a little bit harder. It might be because of the new interface and the arrangement of the new features set. **What problems is MoEngage solving and how is that benefiting you?** MoEngage is bridging the gap between the product and it's users in an efficient manner. Also they're highlighting the users' path and loopholes to fix it in a better way. ### 8. Great Support System, Easy to understand **Rating:** 5.0/5.0 stars **Reviewed by:** Sushil S. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 04, 2023 **What do you like best about MoEngage?** Great Support System from Vishvesh & his team, Quick responses, and Amazing product to keep your customers engaged on your platform. Better product features from any other SaaS tool. **What do you dislike about MoEngage?** Nothing as such, did not face any challenges. **What problems is MoEngage solving and how is that benefiting you?** MoEngage is helping us to communicate with our customers in a very efficient manner. It helps to solve our retention problems, i.e, it helps to send out communications in real time to 99% of our user base. It has the best features such as Push Amp. which solves our problems with OEM devices. ### 9. My daily product marketing helper - MoEngage **Rating:** 4.5/5.0 stars **Reviewed by:** Aanchal S. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about MoEngage?** MoEngage helps me in day-to-day campaign and marketing activities and then I can analyze and improve my performance also. It is a complete CRM portal. **What do you dislike about MoEngage?** I think some features are complicated to use and overall the pricing is higher than other competitors. **What problems is MoEngage solving and how is that benefiting you?** 1. Day to Day Email Campaigns, Onsite ad In-App campaigns, Push notifications 2. User Segmentation and cohorts. 3. Analysis and prediction. ### 10. MoEngage is a necessary evil for me **Rating:** 3.5/5.0 stars **Reviewed by:** Gaurav S. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2023 **What do you like best about MoEngage?** 1. Marketing Campaigns Setup 2. Campaign Dashboards and Analytics **What do you dislike about MoEngage?** 1. High Cost 2. Difficult Integration 3. Slow user support **What problems is MoEngage solving and how is that benefiting you?** 1. It helps me in Marketing and Data Analytics ### 11. My product and growth supporter - MoEngage **Rating:** 4.0/5.0 stars **Reviewed by:** Swati S. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2023 **What do you like best about MoEngage?** MoEngage is a complete package for my all customer life cycle needs where I can Plan, Execute and Analyze my campaigns all at once **What do you dislike about MoEngage?** What I don't like about MoEngage is sometimes its complicated to use and yes it is expensive than others **What problems is MoEngage solving and how is that benefiting you?** 1. Helping me to set up campaigns - Push, Onsite, In-App, and Email 2. Giving me all my customer insights in one place 3. Helping me set up automated user journeys ### 12. Growth Engine for my company **Rating:** 4.5/5.0 stars **Reviewed by:** Yash G. | Enterprise (> 1000 emp.) **Reviewed Date:** July 23, 2023 **What do you like best about MoEngage?** Helps me set up daily marketing campaigns, marketing analytics **What do you dislike about MoEngage?** Sometimes the cost is high for some features and integration is not too easy **What problems is MoEngage solving and how is that benefiting you?** 1. Campaign Management 2. Data Analytics 3. Marketing Dashboarding ### 13. My go to tool in my last job - MoEngage **Rating:** 4.0/5.0 stars **Reviewed by:** Bhupinderr R. | Enterprise (> 1000 emp.) **Reviewed Date:** July 26, 2023 **What do you like best about MoEngage?** Helps me in multi-management of all my marketing and growth campaigns **What do you dislike about MoEngage?** As a non technical user it was difficult to understand technical features sometimes **What problems is MoEngage solving and how is that benefiting you?** Helped us to solve subscriptions marketing ### 14. I used Moengage everyday for Growth Initiatves **Rating:** 4.5/5.0 stars **Reviewed by:** Kaustav B. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2023 **What do you like best about MoEngage?** 1. Daily Campaign Management 2. Dashboard Management 3. Marketing Analytics and User Cohorts **What do you dislike about MoEngage?** 1. Expensive MoEngage Features 2. Sometimes the CRM hangs **What problems is MoEngage solving and how is that benefiting you?** 1. Helping me in Product Marketing and Growth Marketing 2.Campaign Management and User Segmentation ### 15. My weekly marketing analytics dashboard **Rating:** 4.0/5.0 stars **Reviewed by:** Piyush C. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2023 **What do you like best about MoEngage?** 1. Campaign Dashboard 2. Revenue Analytics 3. Marketing Analysis **What do you dislike about MoEngage?** I don't like the attribution window as it seems confusing and ambiguous **What problems is MoEngage solving and how is that benefiting you?** 1. Marketing Analytics 2. Data Reporting and Analysis ### 16. Good Tool to setup Marketing Automation Processes **Rating:** 4.0/5.0 stars **Reviewed by:** Jatin B. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 12, 2023 **What do you like best about MoEngage?** You can quickly start your 0-1 Marketing automation journey with Moengage. It helps you track events and create RFM segments that help you quickly catch low-hanging fruits. **What do you dislike about MoEngage?** MoEngage works well for pre-defined tasks. However, when creating many new processes, the workarounds may not be as optimised or smooth as the Pre-Defined parts are. **What problems is MoEngage solving and how is that benefiting you?** We want to engage our customers with MoEngage, We want to educate users about our product and bring them back so that they can use it more efficiently. ### 17. A high-end marketing platform with an educated customer service team **Rating:** 5.0/5.0 stars **Reviewed by:** Sampurna S. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2023 **What do you like best about MoEngage?** Moengage has surely helped us gauge our customers better, through the platform we have been able to keep a tab on our metrics and worked in a more focused fashion when it came to our marketing efforts. **What do you dislike about MoEngage?** With the number of features the platform offers a marketeer, we can hardly say we dislike anything about the tool. **What problems is MoEngage solving and how is that benefiting you?** Helping understand our customers better, giving us a verified view of customer journeys, helping us predict buyer purchase behaviour, and create awareness in our customers about our offerings. ### 18. Best marketing automation tool **Rating:** 4.5/5.0 stars **Reviewed by:** Apratim S. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2023 **What do you like best about MoEngage?** I use MoEngage custom dashboards and analytics on a daily basis for reporting. Sherpa functionality helps in scaling campaigns with the best performing variant. **What do you dislike about MoEngage?** GUI can be improved, for longer flows multiple scrolls are required to check the nodes. Freedom to place the nodes whenever we want can help even in horizontal alignment. **What problems is MoEngage solving and how is that benefiting you?** Ability to analyze cohorts and directly deploy campaigns from the dashboard helps to streamline the workflow. Moengage reports are indepth and cater to daily reporting metrics. ### 19. Engagement Tool that Helps us Reach our Customer on a Deeper Level **Rating:** 5.0/5.0 stars **Reviewed by:** Ray . | Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2023 **What do you like best about MoEngage?** Moengage is a user-friendly tool that helps us create a more comprehensive strategy for reaching our customers. Thus, Moengage help us bring more growth and communicate better with our customer throughout all their journey. **What do you dislike about MoEngage?** Some minor functions still feel missing on Moengage, but they're truly listening to our feedback and strive to give the best experience throughout their products. **What problems is MoEngage solving and how is that benefiting you?** Customization and Personalization in terms of communication throughout our platform, ease of use, especially on A/B testing our communication channels such as email, push notification and In-app. ### 20. One of the best in market. **Rating:** 5.0/5.0 stars **Reviewed by:** Sujit K. | Product Growth Executive, E-Learning, Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2023 **What do you like best about MoEngage?** Segmentation, Analytics, DPM, Flows, Ui Interface **What do you dislike about MoEngage?** More consultative approach for Ed-tech industries. **What problems is MoEngage solving and how is that benefiting you?** Campaigns, Push Notifications, Omni channel platform for SMS, Email, WhatsApp. ### 21. MoEngage taught me Product Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Jeet D. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 06, 2023 **What do you like best about MoEngage?** 1. Campaign Management 2. Marketing Analytics 3. User Segmentation **What do you dislike about MoEngage?** 1. Some features are expensive 2. Sometimes there is a lag in customer support **What problems is MoEngage solving and how is that benefiting you?** 1. Daily Email, Push and Onsite Campaigns 2. Marketing Analytics and Dashboarding ### 22. Powerful CRM platform for user engagement and Retention. **Rating:** 5.0/5.0 stars **Reviewed by:** Maria D. | Campaign Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 08, 2023 **What do you like best about MoEngage?** Channel : Push notifications, Email, Flows, OSM. analytics and Segmentation **What do you dislike about MoEngage?** Nothing. So far , We are happy with the Moengage Product and services **What problems is MoEngage solving and how is that benefiting you?** We have used Moengage More than 1 Year, and it's so helpful. We can engage our users with omni-channel marketing and we can send campaigns based on their behavior, based on user attributes and we can analyze them as well through Moengage Analytics. Aside from the powerful platform, the service is very good as well. ### 23. Very useful for App **Rating:** 5.0/5.0 stars **Reviewed by:** Sam N. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2023 **What do you like best about MoEngage?** I like MoEngage because I can set up all the journeys I want with just one tool. MoEngage also has a lot of compelling personalization features. **What do you dislike about MoEngage?** I wouldn't say I like the point that applying an HTML is a bit difficult for non-IT people **What problems is MoEngage solving and how is that benefiting you?** MoEngage has helped me increase my open email rate by using the personalization feature, and MoEngage has also made it easier for me to segment and analyze users. ### 24. My everyday go-to tool for Product Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Shreeja D. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2023 **What do you like best about MoEngage?** 1. Daily Marketing Campaigns using Push Notifications and Email 2. Super Analytics 3. Nice Segmentation Features **What do you dislike about MoEngage?** 1. Pricing can be high sometimes 2. Some features are complex **What problems is MoEngage solving and how is that benefiting you?** 1. Email Marketing 2. Push Notifications 3. Marketing Analytics ### 25. I use moengage daily for growth marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Anurag S. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2023 **What do you like best about MoEngage?** Moengage is one of the top crm platforms which has almost every feature ranging from segmentation to analytics **What do you dislike about MoEngage?** I feel that sometime the customers support is slightly hard to reach and non supportive otherwise things are good **What problems is MoEngage solving and how is that benefiting you?** 1. Daily campaign management 2. Daily marketing analytics 3. Daily user segmentation and cohorts ### 26. One stop Solution. **Rating:** 5.0/5.0 stars **Reviewed by:** Shatrunjay B. | Business strategy - Growth, Enterprise (> 1000 emp.) **Reviewed Date:** March 28, 2023 **What do you like best about MoEngage?** User friendly and gives very useful insights. It's very easy to access and has a very friendly interface. It provided wide range of platforms under one roof and hence is a great platform to use. **What do you dislike about MoEngage?** Sometimes, technical errors are being faced which we tackle and team is working actively to resolve the issue completely and has done a great job for resolving the issues. **What problems is MoEngage solving and how is that benefiting you?** MoEngage has helped us in getting better insights of campaigns, and has a very interactive user interface. ### 27. My only tool for campaigning, marketing and analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Saksham G. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2023 **What do you like best about MoEngage?** 1. Its capacity to create user segmentation on events and properties. 2. The advance feature like prediction and personalization. **What do you dislike about MoEngage?** 1. High cost 2. Difficult integration 3. Sometimes the customer support is slow **What problems is MoEngage solving and how is that benefiting you?** 1. Daily camapign managemnt 2. Daily marketing automation 3. User segmentation and user flows ### 28. Cant imagine my day without MoEngage **Rating:** 4.5/5.0 stars **Reviewed by:** Tarun S. | Enterprise (> 1000 emp.) **Reviewed Date:** June 09, 2023 **What do you like best about MoEngage?** It is a one stop solution to all my Marketing, Analytics and Product Marketing Needs **What do you dislike about MoEngage?** I personally dislike that some of the add on features are too expensive **What problems is MoEngage solving and how is that benefiting you?** 1. Daily Email, Push, and OnSite Campaigns 2. Weekly User Segmentation 3. Different Strong Marketing Analytics ### 29. Customer Engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Varun J. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about MoEngage?** Ease of implementation and go live. Thanks **What do you dislike about MoEngage?** No such thing comes to mind which I can call out **What problems is MoEngage solving and how is that benefiting you?** Personalized Insights ### 30. My daily growth marketing engine moengage **Rating:** 4.5/5.0 stars **Reviewed by:** Mohit G. | sr product manager, Media Production, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2023 **What do you like best about MoEngage?** MoEngage helps in marketing and growth, creating user flow, and user journey, and helping me with marketing growth. **What do you dislike about MoEngage?** Integration processing is complicated, Data discrepancy seems sometimes, and Features are expensive. **What problems is MoEngage solving and how is that benefiting you?** Helps in user flows. Helps in setting up marketing campaigns. Helps in setting up users flows. Helps in marketing automation. ### 31. Solving the Problem of user engagement and retention **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul D. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2023 **What do you like best about MoEngage?** MoEngage has been extremely helpful in not only automating marketing for significant stages of a user funnel journey, but also helping create cohort-based custom messaging that helps deliver user expectations. Therefore, improving user engagement and overall retention. **What do you dislike about MoEngage?** The time taken to onboard the tool is long; A lot of features get unlocked gradually and hence the wait. **What problems is MoEngage solving and how is that benefiting you?** 3 key business problem statements: 1) Improving user engagement 2) Better User retention 3) Conversion to subscription ### 32. Good product with great customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Arun N. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2023 **What do you like best about MoEngage?** Ease of using their dashboard and the analytical data they provide. Good Relationship managers **What do you dislike about MoEngage?** Couple of limitation on the amount of data that can be transferred to their system. **What problems is MoEngage solving and how is that benefiting you?** Used to send push notfication to users which in turn keeps our DAU high. ### 33. Ease of use and implementation **Rating:** 3.5/5.0 stars **Reviewed by:** Amit K. | Enterprise (> 1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about MoEngage?** Customer support Product integration Ease of implementation **What do you dislike about MoEngage?** Nothing as such for moengage No dislikes **What problems is MoEngage solving and how is that benefiting you?** eCommerce ### 34. Best campaign creation and automation capabilities. **Rating:** 5.0/5.0 stars **Reviewed by:** Harshit S. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2023 **What do you like best about MoEngage?** It has the best automation capabilities, which help in my marketing activities like triggers and workflows. **What do you dislike about MoEngage?** 1- Delivery issues 2- Cost is bit higher **What problems is MoEngage solving and how is that benefiting you?** 1- Daily push notifications 2- API integration Automated mailer 3- Flows and Journeys 4- Personalization ### 35. Product, Marketing and Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Saksham G. | Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2023 **What do you like best about MoEngage?** 1. Easy to use 2. Multi-Platform Integration 3. Great features for Marketing and Analytics **What do you dislike about MoEngage?** 1. High pricing for extra credits used 2. Tech support is difficult to get **What problems is MoEngage solving and how is that benefiting you?** 1. Campaign Management 2. Cross Platform Flows and Journeys 3. Great analytics and Predictive modelling ### 36. One of the best Tool i have used **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** April 04, 2023 **What do you like best about MoEngage?** MoEngage is all in one tool that is soo useful for the marketing and analysis which was able to make bussiness grow good . And tech support they give is so good makes it stand apart from others **What do you dislike about MoEngage?** There is no such kind of things which have been bought down MoEngage. But 1 thing which i feel is can grow faster and implement new thing or kind of coming up with new updates will be better **What problems is MoEngage solving and how is that benefiting you?** MoEngage has been giving us a great insight for the all the purpose it was made for . And its best among others to give. Also it have increased my business performance ### 37. My daily growth marketing engine **Rating:** 5.0/5.0 stars **Reviewed by:** Siddharth V. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2023 **What do you like best about MoEngage?** It's extensive features and cross function marketing capabilities, helps me in all my marketing activities **What do you dislike about MoEngage?** It is slightly on the expensive side than its competitors and sometimes, customer support is slow **What problems is MoEngage solving and how is that benefiting you?** 1. Daily push notifications on-site and email campaigns 2. Marketing analytics 3. User segmentation ### 38. Amazing product to analyze your app **Rating:** 4.5/5.0 stars **Reviewed by:** Mohit S. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2023 **What do you like best about MoEngage?** Best part is you can segment the users and target accordingly. Also they provide lots of communication channel which help us to target user via particular channel like sms or whatsapp not only push **What do you dislike about MoEngage?** I dont think there is any dislike. But if few of the feature if they provide on trial basis then it would be easy for customer to get hands on it and if found usefull then can upgrade **What problems is MoEngage solving and how is that benefiting you?** I can target user on the basis of segments and send them push or sms accordingly. Also i can create flow chart so it automaticcaly send the campaigns without my intervention ### 39. How MoEngage helped Indian Express in its Customer Engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Akshit G. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2023 **What do you like best about MoEngage?** I would say the features and constant development of new product features make MoEngage better and fast customer support is something I love **What do you dislike about MoEngage?** I would say the integration part or the QC part was something that I am not a big fan of and could be better **What problems is MoEngage solving and how is that benefiting you?** 1. Helping us in our Onboarding, Engagement, and retention journeys 2. Helping us to know our users better buy mapping Customer Life Cycles ### 40. Moengage - Best Marketing Automation Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** April 26, 2023 **What do you like best about MoEngage?** Simplicity Integration of Colour Palletes for Notifications is one of the best feature. RFM model and other analytic tools help in data management Quite easy to understand and use for new learners Customer Support is a strong factor which helps MOE lead the market in automation tools **What do you dislike about MoEngage?** Delivery Issues - Push/Emails Cost is a major challenge for small enterprises and event storage features are expensive as compared to other available tools **What problems is MoEngage solving and how is that benefiting you?** MoEngage is working on improving its tech and API issues, in a way simplifying my job & ultimately drive revenue growth for my organization ### 41. All things Growth Product marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Raghav A. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2023 **What do you like best about MoEngage?** ease of use, flexibility, and the ability to create highly targeted and personalized messaging campaigns based on customer behavior, it also provides real-time analytics and insights that help businesses track the performance of their campaigns. **What do you dislike about MoEngage?** 1. Integration Issues 2. Cost is high & features are expensive **What problems is MoEngage solving and how is that benefiting you?** 1. Customer Life Cycle Management 2. Engagement and Retention 3. User flows and Automated journeys ### 42. Best Multi-channel Customer Engagement Platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Daron D. | Digital Transformation Supervisor, Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about MoEngage?** Multichannel campaigns: Push, Emails, In-app, Flows and easy to use and analytics as well. **What do you dislike about MoEngage?** Minor about Accuracy in the Data, but the support can resolve this problem **What problems is MoEngage solving and how is that benefiting you?** With MoEngage’s platform, we are able to map the customer journey and automate personalised communications. The AI engine is very powerful, and the segmentation and analytics feature has been really helpful in acting on user retention with personalised reminders. The support team is just awesome, very efficient and has expert knowledge. ### 43. Know your customer in and out **Rating:** 4.5/5.0 stars **Reviewed by:** G N V Ravi T. | Customer Success - Product , Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2023 **What do you like best about MoEngage?** 1. Track end-to-end user journey, dropoffs and behavior of the user 2. Mobile notifications are made easy for multiple channels like whatsapp and SMS, but the push Notification is a game changer for us 3. Marketing automation is made easy which is personalized and easy to communicate with the users **What do you dislike about MoEngage?** 1. SOS login and loading of the website takes some time to proceed 2. Navigation can be improved **What problems is MoEngage solving and how is that benefiting you?** We are able to track the user journey, learn more about the user interest and have personalized offers and integration with our users . We will know end to end behaviours as well ### 44. Users retention and engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Rupal G. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2023 **What do you like best about MoEngage?** can send push to our audience, engagement and retention of users can be done easily. **What do you dislike about MoEngage?** editing or delete campaigns while on review **What problems is MoEngage solving and how is that benefiting you?** Helps sending push notification, in apps, connectors, sms, email for engagement and retention. ### 45. very helpful for company **Rating:** 5.0/5.0 stars **Reviewed by:** Novia A. | CRM Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2023 **What do you like best about MoEngage?** Can do automation campaign, so we just set at the beginning and just monitor and evaluate the result **What do you dislike about MoEngage?** If we want to exclude a segment when the campaign has already been published, we have to duplicate the campaign. We can't just edit the campaign so the result for the evaluation confusing **What problems is MoEngage solving and how is that benefiting you?** reach potential audience to convert and booking in mamikos ### 46. Great for user engagement and retention **Rating:** 4.0/5.0 stars **Reviewed by:** RUPAL G. | Growth and Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2023 **What do you like best about MoEngage?** helps send the push, in-app, connectors to the audiences to create engagement **What do you dislike about MoEngage?** can not edit campaign once sent for review **What problems is MoEngage solving and how is that benefiting you?** Helps us reach the audience, we want to target with personalised messages and content. ### 47. Awesome Tool For Customer Engagement . Surely a Market Leader **Rating:** 5.0/5.0 stars **Reviewed by:** Nitin P. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2023 **What do you like best about MoEngage?** I like Moengage's Ease of Usage , Their customer support which works hand in hand with you to scale your metrices. **What do you dislike about MoEngage?** Not Much , All is fine. Just if we can include trials of all features for 1-2 Month , It will give users a sense of Understanding all the features. **What problems is MoEngage solving and how is that benefiting you?** It helps us in retaining Users , resurrecting Dormant users , In App Marketing Campaigs, Predicting Actions of Users ### 48. MoEngage is an Excellent Customer Engagement Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Sanjana G. | Marketing Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2022 **What do you like best about MoEngage?** MoEngage helps you to connect with your potential and existing customers in a personalized manner. It gives you the power to reach out to them across all the touchpoints, be it push notifications, emails or SMS. You can also use our analytics tools to understand your users' behavior and preferences better. **What do you dislike about MoEngage?** MoEngage needs to be more customizable to increase its functionality. **What problems is MoEngage solving and how is that benefiting you?** MoEngage is a leading customer engagement platform. It helps businesses generate more sales and boost their bottom line by providing them with marketing automation tools that help create, sequence, optimize and deliver personalized interactions across multiple channels & devices. ### 49. Increased DAU by 45% **Rating:** 4.5/5.0 stars **Reviewed by:** Sid N. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2023 **What do you like best about MoEngage?** - HTML in-app templates - Connector campaigns - Consolidated user engagement platform - Seamless integration **What do you dislike about MoEngage?** - 15 min delay in campaign start - Less templates in Email & In-App **What problems is MoEngage solving and how is that benefiting you?** With more users on our platform each day, it becomes difficult to keep track of them and manage them. MoEngage has helped us solve this by increasing our CTR% on notifications an reaching out to selective customers via segmentations. ### 50. Moengage as a tool has simple User interface which makes things easy to manage **Rating:** 3.5/5.0 stars **Reviewed by:** Sonam B. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2023 **What do you like best about MoEngage?** MoEngage user interface which is pretty easy to manage but can be more simpler in terms of flows and campaigns **What do you dislike about MoEngage?** In Journeys, you can't make changes in terms of removing or changing any particular step and for that we have to always make a new journey by duplicating it **What problems is MoEngage solving and how is that benefiting you?** We are using moengage to study our userbase behaviour very well and strategising campaigns accordingly to have better conversion rates ## MoEngage Discussions - [How to collect presize data from MoE?](https://www.g2.com/discussions/50673-how-to-collect-presize-data-from-moe) - 1 comment, 2 upvotes - [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote - [Yes](https://www.g2.com/discussions/moengage-yes) - 1 comment, 1 upvote - [What are the best practices to be followed for increasing notification delivery rates and CTRs if we are a social engagement platform?](https://www.g2.com/discussions/what-are-the-best-practices-to-be-followed-for-increasing-notification-delivery-rates-and-ctrs-if-we-are-a-social-engagement-platform) - 1 comment, 1 upvote - [How do I increase my notification delivery rate?](https://www.g2.com/discussions/how-do-i-increase-my-notification-delivery-rate) - 1 comment, 1 upvote - [View MoEngage pricing details and edition comparison](https://www.g2.com/products/moengage/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-28+11%3A22%3A52+-0500&secure%5Bsession_id%5D=32641cdb-c35e-4d95-a541-4a3cc22377cd&secure%5Btoken%5D=d4c4e63d2dadf62a87905509ef03dceec4accf0d5cbbeef021229c9107bf975e&format=llm_user) ## MoEngage Integrations - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Gupshup](https://www.g2.com/products/gupshup/reviews) - [Metabase](https://www.g2.com/products/metabase/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [SendClean](https://www.g2.com/products/sendclean/reviews) - [Singular](https://www.g2.com/products/singular/reviews) ## MoEngage Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **User Identification** - Demographics - User Segmentation - Geolocation **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Text Scheduler - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Data Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **Messaging Channels** - SMS Messaging - Email - Voice Messaging - Two way messaging **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Consolidation - Notification Infrastructure** - Automation - API Integration - Template **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Templates** - Library - Customization - Optimization **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Administration** - Scheduling - Triggered Notifications - Segmentation - Integrations **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations **Customization - Notification Infrastructure** - User Preference - Analytics - Drag and Drop **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Calendaring **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Analytics** - Reporting and Analytics - Heatmaps **Social** - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top MoEngage Alternatives - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - 4.5/5.0 (564 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) - 4.5/5.0 (755 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.3/5.0 (614 reviews)