--- title: MoEngage Reviews meta_title: 'MoEngage Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 524 reviews by the users' company size, role or industry to find out how MoEngage works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 524 scale: '5' date_modified: '2026-07-22' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # MoEngage Reviews **Vendor:** MoEngage **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.5/5.0 **Total Reviews:** 524 ## About MoEngage MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. Enterprises use MoEngage to be more agile, efficient, and independent. They achieve this by increasing campaign velocity, reducing the time to go live, optimizing at scale, and eliminating redundancy while maintaining data security and privacy. \> Data Ingestion and Management: MoEngage combines data from multiple offline and online sources to help brands gain a 360-degree view of their customers. \> Customer, Journey, and Campaign Insights: MoEngage Analytics provides marketers and product owners with real-time insights into customer behavior, journey, product usage, preferences, and interests. \> Segmentation and Personalization: Brands can leverage MoEngage’s Real-time Segmentation and Personalization suite to orchestrate journeys and build 1:1 experiences across the website, mobile, email, social, and instant messaging channels. \> Transactional Messaging/Critical Alert Infrastructure: MoEngage Inform, the transactional messaging infrastructure, helps brands unify their promotional and transactional communication on a single platform, enabling better insights and lower maintenance costs. \> Proprietary AI Agents and Machine Learning: MoEngage’s AI Agents help marketers develop winning copies and creatives, build customer segments, craft relevant journeys, optimize campaigns and channels that boost engagement, and reduce campaign go-live times. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. For over a decade, leading consumer brands in 60+ countries have been using MoEngage to reach enterprise goals that are most important to their global business without compromising quality or speed of execution. Our ever-expanding partner ecosystem helps enterprise brands build a lean, flexible, and reliable martech stack. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. ## MoEngage Pros & Cons **What users like:** - Users appreciate the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data system. (54 reviews) - Users appreciate the **easy funnel building** and **real-time segments** , enhancing insight and decision-making capabilities. (38 reviews) - Users value the **real-time analytics and easy funnel building** in MoEngage, enhancing product decisions and user insights. (32 reviews) - Users find MoEngage **extremely helpful** for segmentation, campaign management, and simplifying complex data for better outcomes. (32 reviews) - Users value the **easy campaign management** of MoEngage, enhancing lead generation and simplifying data complexities effectively. (30 reviews) - Users praise the **excellent customer support** of MoEngage, noting quick responses and effective assistance with issues. (27 reviews) - Engagement (26 reviews) - Automation (24 reviews) - Segmentation (24 reviews) - Intuitive (23 reviews) **What users dislike:** - Users find the **missing session-related attributes** frustrating, needing tech help for profile updates and notification issues. (16 reviews) - Users find the **steep learning curve** challenging, requiring significant time to understand MoEngage's full potential. (14 reviews) - Users note the **limitations in live features and AI performance** of MoEngage, impacting overall satisfaction and functionality. (12 reviews) - Users find **complexity** in managing segments and AI features, leading to confusion in the overall experience. (10 reviews) - Users find the **difficult learning** curve with MoEngage challenging, especially for new users exploring its features. (9 reviews) - Users find MoEngage **expensive** relative to other tools, affecting overall value despite its capabilities. (9 reviews) - Users find that **customer service response times and platform lag** need significant improvement for a better experience. (9 reviews) - Integration Issues (9 reviews) - Slow Loading (9 reviews) - Slow Performance (9 reviews) ## MoEngage Reviews ### 1. Can't find a better marketing automation tool like Moengage **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2024 **What do you like best about MoEngage?** The accuracy and instant customer support **What do you dislike about MoEngage?** I don't dislike anything about Monegage and will continue using it **What problems is MoEngage solving and how is that benefiting you?** Reaching out to our B2B agents and students through them ### 2. Best Product for push notification **Rating:** 5.0/5.0 stars **Reviewed by:** Rupesh K. | Sr. Executive Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2023 **What do you like best about MoEngage?** We can duplicate campaign and easily copy app push content to web push. **What do you dislike about MoEngage?** Some time push notification delivered to very less audience segment **What problems is MoEngage solving and how is that benefiting you?** We have personalised our message according to user name or location and this lead us to get more engagement. or i can say that CTR is good in personalize message notification. ### 3. Best marketing automations software I've used till now **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2024 **What do you like best about MoEngage?** The detailing and user friendly dashboard **What do you dislike about MoEngage?** The WA link clicks are not tracked in Campaigns **What problems is MoEngage solving and how is that benefiting you?** We're sending marketing emails, WA and SMS to our new and existing database ### 4. MoEngage product very user friendly, ease for some to learn the UI faster & really amazing! **Rating:** 4.5/5.0 stars **Reviewed by:** Manjesh M. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 22, 2023 **What do you like best about MoEngage?** - User Friendly - Ease for someone new to learn very quickly - Features like Multiple Templates, Flows, Segmentation, Scheduling in multiple ways, etc - Keeps updating the features & options as per the market standards - Keeps getting feedback from customer POV **What do you dislike about MoEngage?** - Might need a small interaction or session with their clients/customer whenever they launch any new feature/options, so that they can be well aware of how they can use it in their business or operations - Need a chat support in order to ask any queries immediately & sort it at the earliest, than email support, as you know in this days, people seek for immediate resolution rather that waiting for a longer time. **What problems is MoEngage solving and how is that benefiting you?** - Reaching our customers on promotional / educational / awareness activities - Engaging with our customers on a Day-to-Day basis - Ease of operations has reduced our efforts & time in scheduling any push notification ### 5. Thanks to Moengage for simplifying marketing automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2024 **What do you like best about MoEngage?** Moengage is easy to use and support team is excellent **What do you dislike about MoEngage?** We need better templates from the Monegage tool **What problems is MoEngage solving and how is that benefiting you?** Moengage is helping us in segregating audience and sending communications ### 6. Very helpful and user friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2024 **What do you like best about MoEngage?** The support team is excellent and prompt. **What do you dislike about MoEngage?** We need some AI implementation on strategy and execution level **What problems is MoEngage solving and how is that benefiting you?** We are able to track the user and show specific communications ### 7. Moengage is the best tool for marketing automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2024 **What do you like best about MoEngage?** The ease of use and implementation for Email, SMS and WhatsApp broadcast **What do you dislike about MoEngage?** Moengage webinars do not take proper questions **What problems is MoEngage solving and how is that benefiting you?** We're segmenting database and running various channels communications ### 8. Amazing tool for marketing automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2024 **What do you like best about MoEngage?** Amazing tool for marketing automation implementation **What do you dislike about MoEngage?** Nothing, keep it up and add more autmation features **What problems is MoEngage solving and how is that benefiting you?** Moengage is helping us creating user journeys and flows ### 9. My short but best experience of Marketing Analytics was with Moengage **Rating:** 4.0/5.0 stars **Reviewed by:** NIKITA S. | Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2023 **What do you like best about MoEngage?** It helped me with an overall picture of Marketing Analytics from Campaign Management, Advance Dashboards, and KPIs **What do you dislike about MoEngage?** What I personally didn't like was its data export pattern where the data had to be cleaned before it was ready for analysis **What problems is MoEngage solving and how is that benefiting you?** It helped me analyse our campaigns which had Open rates, Impressions and CTR by which we predicted our revenue ### 10. One Tool for all needs of Marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Pratiksha M. | Senior Growth Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 29, 2023 **What do you like best about MoEngage?** 1. Help & Support - The Moe spocs are available everytime to solve queries or issues. Event the support tickets are responded in 24 hours with resolution 2. Adaptability to new features that can enhance the user experience on our Brand Apps 3. Ease of Use **What do you dislike about MoEngage?** 1. There shall be more variants of Emails & Templates 2. API connectivity is also a challenge for non Moe partner BSPs 3. Deliverability and latency issues in pushes observed few times. **What problems is MoEngage solving and how is that benefiting you?** Moe is solving a lot of issues for my company - 1. Maker Checker Process Inbuilt - Reduces maintaining manual sheets and docs for maker checker 2. Analytical Tools simplicity (which is not that easy with Tabluea - Funnels/Behavorial analysis help in understanding user journeys and customer behaviour ### 11. Best marketing automation software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2024 **What do you like best about MoEngage?** The detailing of segmentation and options of targeting **What do you dislike about MoEngage?** It's difficult to train subordinates to train **What problems is MoEngage solving and how is that benefiting you?** We're nurturing no response data ### 12. Growth Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Thành P. | Growth Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2023 **What do you like best about MoEngage?** First of all, the platform is quite user-friendly and it will not take much time to get familiar with. Secondly, it offers a wide range of set-up options to help me execute my digital marketing strategies like A/B Testing, Delivery control options, control group… Last but not least, all communication channels can be set up in just one single dashboard, which is really convenient. **What do you dislike about MoEngage?** It will be great if they can support more templates for InApp as for some cases , custom HTML is needed. **What problems is MoEngage solving and how is that benefiting you?** MoEngage helps us to communicate with my end customer in an effective way through multiple channels. We can personalized our Banner, Push & Email communication based on client behaviors, hence bring better ROI. Their analytics tools is also helpful in helping use tracking performance in one single DB ### 13. Marvellous tool for sending marketing communications **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2024 **What do you like best about MoEngage?** Management of customer database is amazing **What do you dislike about MoEngage?** Add more features that we recommended to Customer support **What problems is MoEngage solving and how is that benefiting you?** Getting the conversation going online ### 14. Marketing Alomedika **Rating:** 4.5/5.0 stars **Reviewed by:** Tantony H. | Medical Operation Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2023 **What do you like best about MoEngage?** User Friendly including push notifications, email, in-app messages, and more, allowing businesses to reach their customers on the channels they prefer, also personalization engine helps businesses deliver personalized experiences to their customers based on their preferences, behavior, and past interactions, and Analytics: MoEngage provides real-time analytics and insights into campaign performance, user behavior, and more, enabling businesses to make data-driven decisions. **What do you dislike about MoEngage?** There are additional features to use, and The platform can be complex to set up and use, particularly for businesses with limited technical expertise. **What problems is MoEngage solving and how is that benefiting you?** Applications can solve a wide range of problems and offer various benefits depending on their purpose and function. Here are some examples of problems that applications can solve and how they can benefit their users: Streamlining processes, Enhancing communication, and Providing access to information ### 15. Incredible CRM tool for boosting user engagement and Business metrics. **Rating:** 5.0/5.0 stars **Reviewed by:** Monali T. | Graphic Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about MoEngage?** I use Moengage to validate various hypotheses behind user re-engagement campaigns and AB tests. We can create multiple inbound and outbound campaigns and leverage Facebook and Google audiences. I love how they let us strategically use sticky campaigns which garner maximum engagement without hampering user experience. Analyzing user paths, user behaviour, personas, engagement and session time via interactive graphs is very easy with Moengage. **What do you dislike about MoEngage?** We use specific Key-Value pairs while creating a campaign, and sometimes, when using content_id or campaign_id, the redirection logic is not as expected. Also, when using multiple variants of images in any campaign using Sherpa, the delivery gets delayed and affects the timing of the following notification. **What problems is MoEngage solving and how is that benefiting you?** I use MoEngage primarily to gauge how users interact with changes in imagery when being nudged through in-app and push notifications. MoEngage has helped us improve our engagement and retention numbers which we monitor through analyze>> behaviour>> funnels>> retention feature. Duplicating existing campaigns or sending auto-triggered notifications basis user device, location, and app activity are highly relevant use cases in our case. We have also created customised dashboards for each team to monitor their numbers, like daily orders, user sessions, uninstalls, etc., on MoEngage. ### 16. A comprehensive tool to manager consumer lifecycle **Rating:** 4.0/5.0 stars **Reviewed by:** Ankitkumar S. | Manager - Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2023 **What do you like best about MoEngage?** The ease of creating campaigns and multiple templates to choose from is really attractive on MoEngage **What do you dislike about MoEngage?** The limit on number of events that can be tracked depending on the plan is limiting in many aspects. **What problems is MoEngage solving and how is that benefiting you?** MoEngage helps us do A/B test on the communications we send to the users and also enables us to do various experiments, analyse the user behaviour and many more on the customer engagement front. ### 17. Fun Data Exploration Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Kartik R. | Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2023 **What do you like best about MoEngage?** Segmentation user profiling, retention analysis, and easy user data extraction using custom queries. **What do you dislike about MoEngage?** There are times when we get different data from moengage frontend and backend. **What problems is MoEngage solving and how is that benefiting you?** Easy push and sms scheduling, increasing ctr through RFM models ### 18. Efficient Support and Feature-Rich Platform: MoEngage is a Game Changer **Rating:** 5.0/5.0 stars **Reviewed by:** Vishnu Teja G. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 08, 2023 **What do you like best about MoEngage?** MoEngage has been a game changer for our marketing and customer engagement efforts. One of the things that I like the best about MoEngage is its exceptional support team. They are always available and quick to respond, helping us overcome any obstacles that we may face. The platform provides various features, from push notifications to email marketing, which helps us reach our customers through multiple channels. The push templates are excellent - they are easy to use and allow us to create personalised, eye-catching messages that grab our customers' attention. **What do you dislike about MoEngage?** One of the few things that I dislike about MoEngage is that we rarely encounter any bugs or glitches. However, in the rare instance when we do face an issue, the support team is quick to identify and resolve it. **What problems is MoEngage solving and how is that benefiting you?** MoEngage solves many problems related to customer engagement and retention. By providing personalisation, multi-channel communication, automated campaigns, and real-time insights, MoEngage allows businesses to deliver more personalised and relevant customer experiences, leading to increased customer satisfaction and loyalty. ### 19. Great customer engagement platform **Rating:** 5.0/5.0 stars **Reviewed by:** Shivang K. | Digital Marketer, Apparel & Fashion, Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about MoEngage?** Moengage is super user friendly tool easy to learn **What do you dislike about MoEngage?** Taking very much time to resolves the ticket **What problems is MoEngage solving and how is that benefiting you?** We are using moengage to create transactional email , push notification and we are getting good roi ### 20. Insights led Engagement is the key to scale the business **Rating:** 4.5/5.0 stars **Reviewed by:** Sajan W. | Enterprise (> 1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about MoEngage?** The most important thing I liked is Customer centric experience. That is very important because time span of user is very less so good to have more delightful experience for users. **What do you dislike about MoEngage?** Awareness is very less of the MoEngage and need to talk more about performance centric case studies. **What problems is MoEngage solving and how is that benefiting you?** Solving the personalised experience for users and integrate with whatsapp to reach more relevant audiences. This is eventually helping lower funnel. ### 21. Product, Growth, Analytics and Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Akshit G. | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about MoEngage?** It gives me a one-stop solution for all Product, Marketing, Data and Growth team **What do you dislike about MoEngage?** 1. Slightly Expensive than competitors 2. Integration Issues with Android and IOS **What problems is MoEngage solving and how is that benefiting you?** 1. Helps me set Campaigns 2. Helps me in Marketing Analytics 3. Helps me in user segmentation ### 22. MoEngage has great service **Rating:** 4.0/5.0 stars **Reviewed by:** Himani M. | Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2023 **What do you like best about MoEngage?** The team is incredibly responsive and quick to address any concerns or questions you have. Their account management team is proactive and provides valuable insights to help you achieve your marketing goals. Overall, I highly recommend MoEngage for their exceptional service. In addition to their excellent customer support and account management, I find thier UI to be intuitive and user-friendly. The platform is well-organized, making it easy for the user to navigate and find what they need. They present data and analytics in a visually appealing way, which makes it easier for user to interpret and take action. The platform's customizable dashboards and reporting features also enable you to track key performance indicators and monitor campaign performance effectively. Overall, MoEngage's UI is designed with the user in mind, making it easy to use and visually appealing. **What do you dislike about MoEngage?** None at the moment. I am happy at the moment **What problems is MoEngage solving and how is that benefiting you?** MoEngage is primarily solving the business problem of customer engagement and retention. In today's competitive ladscape, businesses need to find ways to keep their customers engaged and satisfied to retain them in the long run. They offer various features that enables us to create personalized experienec for our customers. By helping us engage and retain our customers, they are ultimately helping us to increase customer loyalty, reduce churn and drive revenue growth. ### 23. I learnt Marketing and Analytics from MoEngage **Rating:** 5.0/5.0 stars **Reviewed by:** Akshit G. | Growth Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2023 **What do you like best about MoEngage?** 1. Helps me in setting up automated user flows 2. Helps me in daily marketing analytics **What do you dislike about MoEngage?** Some features are expensive It lags or goes down sometimes which delays campaigns **What problems is MoEngage solving and how is that benefiting you?** 1. Helps in Campaigning to our users which includes Email, Push and Onsite ### 24. MoEngage Multi-Channel Marketing Platform Really helps me to do my job better and easier. **Rating:** 5.0/5.0 stars **Reviewed by:** yeyen g. | ecommerce staff, Enterprise (> 1000 emp.) **Reviewed Date:** July 19, 2021 **What do you like best about MoEngage?** The platform is easy to use and has multi-channel and A/B testing, Flows, segmentation, personalization and analytics channel. Services customer support help us. **What do you dislike about MoEngage?** Nothing. So far, we are happy with MoEngage products and services. If I find, problems and the support will handle it immediately. **Recommendations to others considering MoEngage:** User friendly, helpful, go head and use Moengage **What problems is MoEngage solving and how is that benefiting you?** Using MoEngage for more than 3 years now and all we can say is that we are so satisfied with this Dashboard. With MoEngage’s Insights-led Customer Engagement platform, I am able to manage engagement, analytics and reports through one dashboard. The AI-powered tool is perfect to run multichannel marketing campaigns with personalized communications on complex customer journeys at scale on channels like Push, In-app, OSM, Emails , Flows. ### 25. More engage **Rating:** 4.5/5.0 stars **Reviewed by:** Krutarth D. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2023 **What do you like best about MoEngage?** Simple Easy If you want to engage more with your user Use MoEngage **What do you dislike about MoEngage?** NA Everything is fit and fine No dislikes **What problems is MoEngage solving and how is that benefiting you?** In app and pus hnotification ### 26. MoEngage: Elevating Marketing Automation to New Heights **Rating:** 4.0/5.0 stars **Reviewed by:** Elisabet P. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2023 **What do you like best about MoEngage?** MoEngage has been a game-changer for our marketing efforts. With its user-friendly interface, feature-richness, dynamic personalization, and excellent customer support, it has empowered me to optimize our campaigns and drive better results. The platform has allowed me to create personalized push notifications, advanced segmentation, A/B testing, and real-time behavioral triggers. **What do you dislike about MoEngage?** While MoEngage offers a user-friendly interface, some users may find the initial setup and configuration process to be complex or time-consuming, requiring a learning curve to fully utilize all the features and functionalities. **What problems is MoEngage solving and how is that benefiting you?** MoEngage helps us to optimize our marketing efforts, enhance customer engagement, drive conversions, and build a strong brand presence, resulting in improved customer satisfaction, loyalty, and ultimately, business growth. ### 27. Amazing forum for mobile marketing insights **Rating:** 5.0/5.0 stars **Reviewed by:** Rajdeep C. | Enterprise (> 1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about MoEngage?** Insights are the bread and butter for any magic to happen in industry. Better the insights , better can be the planning. Also, Bringing like minded folks from industry under a common roof for some executive insights, growth ways, challenges and lot more. **What do you dislike about MoEngage?** Specific features can be elaborated to have differentiators **What problems is MoEngage solving and how is that benefiting you?** Decent uptake in analytics and reviews help target the right audience ### 28. The Tool That Will Help Your Business **Rating:** 5.0/5.0 stars **Reviewed by:** Saad F. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2023 **What do you like best about MoEngage?** Using MoEngage helps us to engage specific users with specific behavior. Moreover, in terms of CTR campaign, with advance segmentation and creative copywriting, we could increase the CTR **What do you dislike about MoEngage?** Everything is going well, so I don't think there is something I dislike here **What problems is MoEngage solving and how is that benefiting you?** As a remittance application with 60+ destination countries in it, we are trying to create a more creative and segmented promotional campaign plan over time. For example, when we have a promotion for a certain country, we can rely on MoEngage segmentation to send push notifications or in-app banners to users who are interested, to ensure that our campaign hits the best audience possible. On top of that, we are also helped by the segmentation to reactivate our users. ### 29. Good support from Kok Heng **Rating:** 5.0/5.0 stars **Reviewed by:** Jen . | Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2023 **What do you like best about MoEngage?** MoEngage is a platform that I use for doing CRM from automation, single day campaigns to pop ups. The local support has been amazing especially when Kok Heng from the Malaysia team is around to help 24/7 despite public holidays or on the weekend. This has helped us to continue doing what we should without delay and I’m grateful for that. The speed of problem solving is spectacular as Kok Heng’s support plays a huge role, not only the support is good but MoEngage offers good analytical platform compared to all other platforms that I’ve used and the price is also more affordable. On top of that the sales team like Anchit and Manasvi has been a total help to constantly get the best deals for our package without compromising on quality. I’m definitely a happy customer thanks to the team from MoEngage for their support and kindness **What do you dislike about MoEngage?** The backend support team could take time to solve adhoc problems but Kok heng would continue to push for us **What problems is MoEngage solving and how is that benefiting you?** Our work ### 30. My first growth marketing experience with MoEngage **Rating:** 4.5/5.0 stars **Reviewed by:** Aryan G. | Enterprise (> 1000 emp.) **Reviewed Date:** August 24, 2023 **What do you like best about MoEngage?** MoEngage helped us most in Marketing Analytics and User Segmentation **What do you dislike about MoEngage?** I disliked some features which I felt could have been free but they were paid **What problems is MoEngage solving and how is that benefiting you?** I used it most during my internship to take out insights using its analytics and segmentation feature ### 31. A must use tool for Product Marketers out there **Rating:** 4.5/5.0 stars **Reviewed by:** Vatsal A. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2023 **What do you like best about MoEngage?** It solves all of the problems of me as a Product Marketer 1. Campaigning 2. AB Testing 3. Analytics **What do you dislike about MoEngage?** I have been using it for a while but I thing I personally don't like is sometimes SDK doesn't track the events well **What problems is MoEngage solving and how is that benefiting you?** AB Testing and Marketing Analytics ### 32. MoEngage is one stop solution for Marketing, Product and Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Prateek N. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2023 **What do you like best about MoEngage?** 1. User Behaviour - Funnels and User Paths 2. Intelligent Path Optimizers and Conditional Split feature **What do you dislike about MoEngage?** The basic plan is not costly but enterprise plan can be costly for some organizations **What problems is MoEngage solving and how is that benefiting you?** Helps us in daily marketing campaigns, marketing analytics ### 33. One Stop Solution for Retention Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Prashant S. | Manager - Retention & Growth, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2023 **What do you like best about MoEngage?** MoEngage as a package is absolutely a must have tool for every retention marketer out there. Looking for a one stop solution for your App Marketing/Email Marketing/ API Integrations or even the MarTech solutions or any other retention strategy, name it they have it. Add ons are continuous support & feedback on what to do and how to scale. **What do you dislike about MoEngage?** There is literally nothing to dislike about MoEngage. The only aspect where an improvement can be done is on adding few more layers of real time analytics & dashboards. **What problems is MoEngage solving and how is that benefiting you?** They offer an end to end solution, right from App Marketing with Push Notifications that again has a bundle of other offerings like smart triggers/journeys & all along with numerous of those templates, A/B testing with a real time ML tool (Sherpa). API integrations to offer those marketing campaigns where real time data is required. Tonnes of other aspects when it comes to Email Marketing or integrating any of the SMS/WhatsApp delivery platforms. Perfomrance in terms of Campaign level with a detailed view, analytics based on user's integration and all. ### 34. Very helpful and has many capabilities! **Rating:** 4.0/5.0 stars **Reviewed by:** Andre Akbar K. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 12, 2023 **What do you like best about MoEngage?** MoEngage helped us greatly with its Engage - Campaign feature, allowing us to easily setup and manage our campaigns in one place. Additionally, it also provides clear information and analytics, for us to measure. **What do you dislike about MoEngage?** Would love to be able to use the Whatsapp Connector feature but with the same capability as if we use Whatsapp in MoEngage native. **What problems is MoEngage solving and how is that benefiting you?** - We used to have no clear metric measurement and analytics for app notifications - We had low click rate and conversions (average) for our push notifications, this is solved with segmented user feature in MoEngage - Long development time for marketing campaign features for in-house CMS ### 35. One of the best mobile marketing tool **Rating:** 4.0/5.0 stars **Reviewed by:** Ankitkumar S. | Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2023 **What do you like best about MoEngage?** There are many template available to choose from. It's very easy to use once you use it for sometime **What do you dislike about MoEngage?** Using MoEngage to its full capacity can take some time and training **What problems is MoEngage solving and how is that benefiting you?** It helps test the communications to improve the conversion rates ### 36. I used MoEngage everyday for Product Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Abhishek M. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2023 **What do you like best about MoEngage?** I loved the user cohorts and user flows feature as it helped me to automate my flows for different user segmentation **What do you dislike about MoEngage?** Sometimes I used to listen that some of the features are costly which I think is the only demerit **What problems is MoEngage solving and how is that benefiting you?** It is helping us in our day-to-day growth marketing and analytics activities ### 37. Amazing software for engaging existing user base and increasing app open rate. **Rating:** 4.5/5.0 stars **Reviewed by:** Parvati G. | Customer Retention Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 08, 2023 **What do you like best about MoEngage?** The customer support team at MoEngage is terrific because their account managers immediately solve all the queries and concerns on raising a support ticket. Secondly, with the immense support of their tech team, with the addition of a few key-value pairs, we have created a highly customised process of notification automation based on user behaviour. We use MoEngage to create custom user segments based on their activity on the app or upload email IDs, phone numbers etc. and target them via their preferred channels. Session and Source is also an excellent feature that lets us analyse the average session duration per user and the ad platform from which the user landed on our app. This is a perfect way to identify high-value ad platforms. **What do you dislike about MoEngage?** When we use Notification Id in the key-value pairs, that particular notification gets tagged at the end of the notification tray and has a meagre conversion rate. Although sherpa and push amp plus helps in delivering the best notification variant to users, it causes a significant delay in notification delivery. **What problems is MoEngage solving and how is that benefiting you?** We switched from Clevertap to MoEngage a while ago and have been super pleased with the ease of creating push notification campaigns and full-funnel analytics. Before scheduling any push notification campaign, we use multiple variants of image, text, optimisation event, and key-value pairs. We use sherpa and push amp plus to send the best-performing variant to the maximum user base. Creating/duplicating/stopping instant push notifications or scheduling a push notification campaign is very easy, even for beginners. It lets us analyse user behaviour, funnels and retention metrics in real-time through interactive pie charts, line graphs or bar graphs. RFM analysis further helps us predict how new users differ from repeat users and how these new users can be nudged into repeat customers. ### 38. MoEngage Review : Features and Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Shivam Y. | Enterprise (> 1000 emp.) **Reviewed Date:** August 07, 2023 **What do you like best about MoEngage?** Latest features availability with regard to Android version updates and ios updates. Customer Success helps proactively in resolving all the issues. **What do you dislike about MoEngage?** Integration process and also problems in tracking user mapping in a clear manner. **What problems is MoEngage solving and how is that benefiting you?** User Engagement User Retention Push Notification User nudging via various channels ### 39. Good tool for Analytics, Engagement and Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Manjunath B. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2023 **What do you like best about MoEngage?** Analytics and insights are some of the best features to analyse the data and strategise the campaigns in a much more efficient manner. It comes with a lot of engagement element options (be it omnichannel or segmentation etc.) to automate customer communications & execute them effectively to improve overall conversions. **What do you dislike about MoEngage?** Lacks some of the features that are available from the competitors. Additional cost for availing add-ons like a best channel or best time for every user etc. makes it a bit behind it's competition. **What problems is MoEngage solving and how is that benefiting you?** Helping us in terms of improving the churn rate, thereby increasing the overall conversion rates across different products. ### 40. Simplifying Marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly Y. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2023 **What do you like best about MoEngage?** Easy to create automated marketing and also help with user segmenting to develop relevant campaigns. Also, help with A/B testing and also personalizing campaigns for users. **What do you dislike about MoEngage?** Options for A/B testing are still quite limited to content (copy/image) and channel. It would be great for users also to test campaign timing. Aside from A/B testing, it would be nice if MoEngage could also have support for Chinese speakers. **What problems is MoEngage solving and how is that benefiting you?** MoEngage helps users to engage users and also helps with user retention. Features such as A/B testing and user segmentation also help us better understand users to enhance the user experience within the app. ### 41. Best CRM tool **Rating:** 4.5/5.0 stars **Reviewed by:** Keshav R. | Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2023 **What do you like best about MoEngage?** Moengage is a leading customer engagement platform that helps businesses engage with their customers across multiple channels such as email mobile push notifications SMS in app messaging. And moengage has received positive reviews for his user friendly interface and customer support **What do you dislike about MoEngage?** Complexity in using mortgage platform and the platform may be overwhelming for users who are new to customer engagement or who do not have much technical expertise **What problems is MoEngage solving and how is that benefiting you?** Moengage help businesses increase customer engagement across multiple channels such as email mobile push and notification. We can reduce churn rate with the help of moengage. ### 42. A review of RtistiQ's experience **Rating:** 4.5/5.0 stars **Reviewed by:** Shruti K. | Co-Founder & CEO, Head of Strategy/Content, Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2023 **What do you like best about MoEngage?** The comprehensive suite of engagement tools, especially push notifications, in-app messages, email campaigns, and more. This enables businesses to reach their customers through multiple touchpoints and deliver consistent messaging and experiences. **What do you dislike about MoEngage?** I hope MoEngage can include more temples for OSMs. We still have to work around HTMLs which is is time consuming especially for lead generation. **What problems is MoEngage solving and how is that benefiting you?** The platform offers a range of engagement possibilities through creating campaigns and flows that can help to improve efficiency. There are advanced analytics and insights but we haven't used them much yet. I hope to use it in the near future. ### 43. My best friend for all my growth marketing needs **Rating:** 4.5/5.0 stars **Reviewed by:** Kanika G. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about MoEngage?** It is a complete CRM package with all segmentation, analysis, and AI capabilities **What do you dislike about MoEngage?** I didn't find anything to dislike apart from some features which I felt could be included in the standard package only **What problems is MoEngage solving and how is that benefiting you?** 1. Complete Marketing Automation 2. User Behaviour Analytics ### 44. Excellent tool for Omni-channel marketing automation **Rating:** 4.5/5.0 stars **Reviewed by:** Abhishek M. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2023 **What do you like best about MoEngage?** - Easy for any channel campaign setup and execution - it's detailed and indepth analytics gives marketer as well product team on how the campaigns are performed and what next action to be taken **What do you dislike about MoEngage?** - Flows should be transferred from UAT to LIVE setup in one click. Currently this is not available - there should be option to edit the user profile in the panel itslef **What problems is MoEngage solving and how is that benefiting you?** With Moengage we are able to nudge the customer while they are dropping off any stage across web and app ### 45. Woderful Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Mahima J. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2023 **What do you like best about MoEngage?** The kind of user flows and funnels that can be tracked are really nice for insights. The user experience as an administrator is very good. The new features that they come up with. **What do you dislike about MoEngage?** The plugins dont have much support on flutter in Ios build, facing issue with the notifications. Other than that i think they are coming up with solutions for the problems. **What problems is MoEngage solving and how is that benefiting you?** I have started understanding what problems are there in the user journey flows. I understand the drop offs and also how can those be solved and improved in the coming features. ### 46. Easy to use customer engagement platform **Rating:** 5.0/5.0 stars **Reviewed by:** Valerie M. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about MoEngage?** Good account management and support team! They are always ready to assist with any inquiry or concern. The MoEngage platform is highly intuitive and has comprehensive tools to help us connect with our customers effectively. **What do you dislike about MoEngage?** The learning curve for MoEngage can be steep, especially for those who don't have experience in marketing automation. With the many documentation and resources available, some users find it challenging to get up to speed. **What problems is MoEngage solving and how is that benefiting you?** Through MoEngage we will be able to move out of the manual process of selecting customers and sending out the communication for each part of the journey. MoEngage simplifies this process for us and we will only use one platform for all our communication. ### 47. Great tool for streamlining notifications! **Rating:** 4.0/5.0 stars **Reviewed by:** Vishal P. | Head of Growth and Community (YC21), Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about MoEngage?** Customizations of notifications and integrations with a wide variety of platforms is great. Doesn't take a lot of time to setup. **What do you dislike about MoEngage?** Not much to dislike about moengage, one of the best tools in this category. **What problems is MoEngage solving and how is that benefiting you?** Streamlining web/app and sms notifications. Also ### 48. I am a MoEngage Product Marketing User **Rating:** 4.5/5.0 stars **Reviewed by:** Anukaul G. | Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2023 **What do you like best about MoEngage?** It is a CRM with segmentation, analytics and multi channel marketing capabilities **What do you dislike about MoEngage?** The cost is higher than other CRM alternatives which is a negaitve point **What problems is MoEngage solving and how is that benefiting you?** 1. Segmentation Analytics 2. Marketing Analytics 3. Cohort Analysis ### 49. Best Cost Efficient User Engagement Tool **Rating:** 4.0/5.0 stars **Reviewed by:** GAURAV K. | Junior customer experience , Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2022 **What do you like best about MoEngage?** It is a platform that we are using for customer onboarding as well as customer retention. Because with MoEngage you get all the different communication channels from SMS to WhatsApp to IVR Callings. Apart from that, you have a proper analytics setup which helps you to understand the user journey on your platform and then work on the strategy of targeting them. **What do you dislike about MoEngage?** The only thing I dislike or complain about is that it has a lot of data discrepancies and also it takes days to load the data passed by events which do not help our or anyone's business. The support team is always clueless regarding this kind of issue. **What problems is MoEngage solving and how is that benefiting you?** With MoEngage, we have started reaching our customers with various offers or when we are launching any new product via SMS, Push Notifications, WhatsApp, IVR, AND Email. And we have increased our user retention along with increasing our sales revenue. There is a lot more to achieve with this tool. ### 50. Marketing, Growth and Product **Rating:** 4.5/5.0 stars **Reviewed by:** Simran K. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2023 **What do you like best about MoEngage?** It is a complete package of all CRM tools with machine learning and AI tool fascility **What do you dislike about MoEngage?** I dislike the integration part as it looks a bit complicated sometimes **What problems is MoEngage solving and how is that benefiting you?** 1. Daily Markting Campaigns 2. User Journeys and User Flows 3. Dashboarding ## MoEngage Discussions - [How to collect presize data from MoE?](https://www.g2.com/discussions/50673-how-to-collect-presize-data-from-moe) - 1 comment, 2 upvotes - [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote - [Yes](https://www.g2.com/discussions/moengage-yes) - 1 comment, 1 upvote - [What are the best practices to be followed for increasing notification delivery rates and CTRs if we are a social engagement platform?](https://www.g2.com/discussions/what-are-the-best-practices-to-be-followed-for-increasing-notification-delivery-rates-and-ctrs-if-we-are-a-social-engagement-platform) - 1 comment, 1 upvote - [How do I increase my notification delivery rate?](https://www.g2.com/discussions/how-do-i-increase-my-notification-delivery-rate) - 1 comment, 1 upvote - [View MoEngage pricing details and edition comparison](https://www.g2.com/products/moengage/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-27+11%3A20%3A12+-0500&secure%5Bsession_id%5D=3263a7c1-2208-4637-9861-efb221543583&secure%5Btoken%5D=cd9706eea836e59ff02b14a82d2ca352c419b38ceb1c5060258707658365caaf&format=llm_user) ## MoEngage Integrations - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Gupshup](https://www.g2.com/products/gupshup/reviews) - [Metabase](https://www.g2.com/products/metabase/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [SendClean](https://www.g2.com/products/sendclean/reviews) - [Singular](https://www.g2.com/products/singular/reviews) ## MoEngage Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **User Identification** - Demographics - User Segmentation - Geolocation **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Text Scheduler - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Data Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **Messaging Channels** - SMS Messaging - Email - Voice Messaging - Two way messaging **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Consolidation - Notification Infrastructure** - Automation - API Integration - Template **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Templates** - Library - Customization - Optimization **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Administration** - Scheduling - Triggered Notifications - Segmentation - Integrations **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations **Customization - Notification Infrastructure** - User Preference - Analytics - Drag and Drop **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Calendaring **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Analytics** - Reporting and Analytics - Heatmaps **Social** - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top MoEngage Alternatives - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - 4.5/5.0 (565 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) - 4.5/5.0 (755 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.3/5.0 (614 reviews)