--- title: MoEngage Reviews meta_title: 'MoEngage Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 524 reviews by the users' company size, role or industry to find out how MoEngage works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 524 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # MoEngage Reviews **Vendor:** MoEngage **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.5/5.0 **Total Reviews:** 524 ## About MoEngage MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. Enterprises use MoEngage to be more agile, efficient, and independent. They achieve this by increasing campaign velocity, reducing the time to go live, optimizing at scale, and eliminating redundancy while maintaining data security and privacy. \> Data Ingestion and Management: MoEngage combines data from multiple offline and online sources to help brands gain a 360-degree view of their customers. \> Customer, Journey, and Campaign Insights: MoEngage Analytics provides marketers and product owners with real-time insights into customer behavior, journey, product usage, preferences, and interests. \> Segmentation and Personalization: Brands can leverage MoEngage’s Real-time Segmentation and Personalization suite to orchestrate journeys and build 1:1 experiences across the website, mobile, email, social, and instant messaging channels. \> Transactional Messaging/Critical Alert Infrastructure: MoEngage Inform, the transactional messaging infrastructure, helps brands unify their promotional and transactional communication on a single platform, enabling better insights and lower maintenance costs. \> Proprietary AI Agents and Machine Learning: MoEngage’s AI Agents help marketers develop winning copies and creatives, build customer segments, craft relevant journeys, optimize campaigns and channels that boost engagement, and reduce campaign go-live times. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. For over a decade, leading consumer brands in 60+ countries have been using MoEngage to reach enterprise goals that are most important to their global business without compromising quality or speed of execution. Our ever-expanding partner ecosystem helps enterprise brands build a lean, flexible, and reliable martech stack. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. ## MoEngage Pros & Cons **What users like:** - Users appreciate the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data system. (54 reviews) - Users appreciate the **easy funnel building** and **real-time segments** , enhancing insight and decision-making capabilities. (38 reviews) - Users value the **real-time analytics and easy funnel building** in MoEngage, enhancing product decisions and user insights. (32 reviews) - Users find MoEngage **extremely helpful** for segmentation, campaign management, and simplifying complex data for better outcomes. (32 reviews) - Users value the **easy campaign management** of MoEngage, enhancing lead generation and simplifying data complexities effectively. (30 reviews) - Users praise the **excellent customer support** of MoEngage, noting quick responses and effective assistance with issues. (27 reviews) - Engagement (26 reviews) - Automation (24 reviews) - Segmentation (24 reviews) - Intuitive (23 reviews) **What users dislike:** - Users find the **missing session-related attributes** frustrating, needing tech help for profile updates and notification issues. (16 reviews) - Users find the **steep learning curve** challenging, requiring significant time to understand MoEngage's full potential. (14 reviews) - Users note the **limitations in live features and AI performance** of MoEngage, impacting overall satisfaction and functionality. (12 reviews) - Users find **complexity** in managing segments and AI features, leading to confusion in the overall experience. (10 reviews) - Users find the **difficult learning** curve with MoEngage challenging, especially for new users exploring its features. (9 reviews) - Users find MoEngage **expensive** relative to other tools, affecting overall value despite its capabilities. (9 reviews) - Users find that **customer service response times and platform lag** need significant improvement for a better experience. (9 reviews) - Integration Issues (9 reviews) - Slow Loading (9 reviews) - Slow Performance (9 reviews) ## MoEngage Reviews ### 1. Personalized experiences, In-depth analysis, ease of use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2024 **What do you like best about MoEngage?** Moenagage provides in-depth analytics on user's behaviour in the app which helps us improve our campaigns & our product overall. For eg: Using Behaviour & funnel analytics on Moengage, we were able to identify that our clients prefer to analyse a stock before placing their orders, which made us change our order placement journey from direct redirection to now routing the user via the company analysis(Quotes) page. Moengage also allows hyper-personalisation by use of various user attributes which enhances the customer's experience on the app. Also the customer support is usually pretty quick at helping us with our issues/queries. **What do you dislike about MoEngage?** The AI tools being provided do not seem to be well trained yet, and sometimes throw random responses, this could be improved. There are issues related to certain channels like In-app which is an important channel for us. Flutter support must be improved upon. **What problems is MoEngage solving and how is that benefiting you?** Multi-channel marketing: Reach customers across various channels like email, push notifications, SMS, in-app messages, and social media all from a single platform. Customer segmentation: Group customers based on demographics, behavior, and interests to tailor messaging for better relevance. Customer journey mapping: Visualize the entire customer journey across different touchpoints to understand how customers interact with your brand. ### 2. Easy to use email marketing platform with great customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2024 **What do you like best about MoEngage?** MoEngage offers all the capabilities of a complex email marketing platform but has a great, simple user interface. Their support team does an excellent job of getting clients onboarded within a timely manner and continues to follow up after implementation. **What do you dislike about MoEngage?** There are a few things throughout the platform that could probably be made easier, especially if you're used to a more basic esp like MailChimp or Campaign Monitor. **What problems is MoEngage solving and how is that benefiting you?** MoEngage saves us time when building and sending emails with their user friendly email builder. ### 3. A great user engagement tool for any size or scale of business **Rating:** 5.0/5.0 stars **Reviewed by:** Subhodeep R. | Group Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2024 **What do you like best about MoEngage?** The scope & capabilities of analytics on the engagement data. **What do you dislike about MoEngage?** The team is slightly less proactive when it comes to proposing a different subscription plan based on change in business scale. **What problems is MoEngage solving and how is that benefiting you?** MoEngage has helped us to appropriately track user engagement on our website and subsequently better our notification & personalization engine. ### 4. Customer experience enhanced! **Rating:** 4.0/5.0 stars **Reviewed by:** Neha C. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2024 **What do you like best about MoEngage?** The ease to use and user-friendly interface. **What do you dislike about MoEngage?** Sometimes some features don't work as expected **What problems is MoEngage solving and how is that benefiting you?** We were previously users of Clevertap and had multiple issues there in setting up the campaigns and making our customer's experience better. On Moengage, it's easy to create and implement use cases. ### 5. A Customized Product **Rating:** 5.0/5.0 stars **Reviewed by:** RUDRAKSHI SAI KUMAR 2. | Assistant Professor, Enterprise (> 1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about MoEngage?** MoEngage has multiple features which makes easy to engage and retain effectively. **What do you dislike about MoEngage?** The Initial integration is challenging and It is expensive. **What problems is MoEngage solving and how is that benefiting you?** MoEngage helps in solving customer engagement and retention challenges by providing insights.MoEngage has benefited me by making it easier to deliver timely and relevant content to users. ### 6. All in one tool **Rating:** 5.0/5.0 stars **Reviewed by:** Thallapalli T. | Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2024 **What do you like best about MoEngage?** This is very good platform. It is very useful for business. It allows handling emails and pushing the notifications. It is a good experience. **What do you dislike about MoEngage?** Lacking in the live feature and there are limited elements **What problems is MoEngage solving and how is that benefiting you?** I have some problems in the analysis and this helped me a lot ### 7. Best Tool for Business development and Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** HRIDIMA K AJAY 2. | Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2024 **What do you like best about MoEngage?** This is best Tool for gaining insights on business, finding customers through email marketing and analysing the growth **What do you dislike about MoEngage?** It is a little bit expensive compared to other similar tools. **What problems is MoEngage solving and how is that benefiting you?** Time saving incase of finding leads, able to analyse and create interactive dashboards for insights. ### 8. It was delightful to use moengage for our business by getting more customers. **Rating:** 5.0/5.0 stars **Reviewed by:** Devipriya k. | business Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about MoEngage?** push notifications and creating Campaigns to send mails and get best leads to our organization. **What do you dislike about MoEngage?** Not dislikeing MoEngage all Good, everything is perfect. **What problems is MoEngage solving and how is that benefiting you?** solved the problem of sending bulk mail to users, by Push Notifications we can send bulk mails and a good leads. ### 9. Nightmare experience with Moengage **Rating:** 0.0/5.0 stars **Reviewed by:** Lily D. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2024 **What do you like best about MoEngage?** I think for the price they offer, their push notification, messaging segmentation & automation and analytics tools are solid. They don't have an amazing admin user experience in terms of setting up flows to support re-engagement and retention, and this has a cost associated with it in terms of learning the tools and inefficiencies with setting things up quick and easily, but it is a solid tool that allows you to do a lot at a competitive price point. **What do you dislike about MoEngage?** I have had maybe the worst experience with Moengage that I've ever had as a customer during my 6 years running my business, to the point that I've lodged a formal complaint with the consumer watchdog in my country for what appears to be a breach of consumer and corporate law on their part. In my opinion Moengage unfortunately is one of those bad faith companies that make it extremely difficult to cancel your contract with them. But in a way that is way beyond the usual practices you can experience with subscription software. Not only do they not provide a way for you to cancel your subscription through their platform, they ignored 4 separate written attempts I made over 6 months to cancel our subscription repeatedly. This was when our business was experiencing financial difficulties and yet they continued to charge us money and refused to cancel the subscription in clear breach of their own terms of service. They ignored more than 10 emails I sent giving notice to terminate the contract, treated me with contempt when they did respond once and then went back to ignoring my emails, and then continued charging us thousands of dollars a quarter for a service we no longer wanted to use or were using. I tried changing our company bank details to prevent them from continuing to charge us and then they just used the old bank account details they had on file for us to continue to charge us money. It honestly is shocking to me that an established company with good reviews online has been this awful to deal with. I'm at a point where I'm disputing the charges with our bank and trying to block them from charging us in future via my bank, while they continue to completely ignore my cancellation attempts. To reiterate - we are totally within our rights to cancel the contract - there is nothing in there about fixed terms, and we gave more than the 30 days required notice. Keep in mind this is for a standard subscription contract that we are legally entitled to cancel by emailing them. So as one business owner to another, I advise you please do not to go with these guys and just pay a bit more for a reputable service that doesn't treat their customers this way. At a point when my business was struggling, it's been a kick in the pants that is just so avoidable if they would treat their customers as human beings and with the normal respect afforded to people. It honestly feels criminal to me at this point and has taken up hours of my time trying to resolve something that should be simple and straightforward. Bottom line - save yourself the trouble and please go with another provider. **What problems is MoEngage solving and how is that benefiting you?** We needed an affordable system to send out automated push notifications for our mobile app product and also automated drip campaign emails that have a level of personalization when onboarding new users and re-engaging existing users. We used Moengage also to analyse the effectiveness of our re-engagement comms, both email and mobile push notifcations, and did some A/B testing of different types of messages. ### 10. Wonderful experience **Rating:** 5.0/5.0 stars **Reviewed by:** NUKALA BHANU TEJA 2. | Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2024 **What do you like best about MoEngage?** It is best tool for the marketing, product growth and also creating creative dashboards **What do you dislike about MoEngage?** It is little unfriendly to user some trouble shoot and also it is expensive compared to other tools. **What problems is MoEngage solving and how is that benefiting you?** Users behaviour and generating the use full data from dashboards ### 11. Excellent tool to set-up and scale-up, rule-based communication infrastructure **Rating:** 5.0/5.0 stars **Reviewed by:** Dheeraj M. | Head Growth Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** April 17, 2024 **What do you like best about MoEngage?** Ease of use, Cover all important channels - Whatsapp, SMS, Email, RCS, Call center. It has ready to use plug-play APIs, which seamlessly integrate with almost all the systems. Strong customer support which resolves issues in a short span of time. **What do you dislike about MoEngage?** Multiple integrations required in SDK to enable various features on the app. **What problems is MoEngage solving and how is that benefiting you?** MoEngage helped us improve conversions in our digital journeys. We were able to win back the drop-off customers by mapping the journey exit points, curating multi-channel retargeting strategies over different communication channels. Apart from journey drop-off management, we have integrated MoEngage with our internal systems to send triggered-based automated transactional communication. ### 12. MoEngage was so use full for our business to get users **Rating:** 5.0/5.0 stars **Reviewed by:** Aakash G. | Business Analyst., Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2024 **What do you like best about MoEngage?** Popup Notification and creating segments for our capagins. **What do you dislike about MoEngage?** Nothing is there ito dislike Moengage , everything is good. **What problems is MoEngage solving and how is that benefiting you?** By using Moengage we were able to target bulk customers to bring them to our website. ### 13. It is a good tool, easy to handle and work with. **Rating:** 5.0/5.0 stars **Reviewed by:** Lakshya S. | Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2023 **What do you like best about MoEngage?** MoEngage provides the best segmentation and is a tool that I would recommend my peers to have for the great customization that it offers in the campaign section. **What do you dislike about MoEngage?** Although there are a few really helpful features but the way MoEngage gives response to them could be upgraded, and we users could be left with more enhanced usability. Those features could include User Paths. **What problems is MoEngage solving and how is that benefiting you?** MoEngage, for me, is dedicated to helping with campaign creation for all channels, analytics for segmentation, and behavior option better to understand user lifetime and actions in my app. ### 14. Wonderful tool for User Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Praphul J. | Director- Growth and Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2023 **What do you like best about MoEngage?** Detailed segmentation and features which help engage users in an efficient manner **What do you dislike about MoEngage?** Not much but there are certain issues with all engagement platforms **What problems is MoEngage solving and how is that benefiting you?** Helping us in user engagement, retention, revenue campaigns and analytics ### 15. Good Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Rudrakshi D. | Business Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2024 **What do you like best about MoEngage?** It was a good tool where we can monitor the Business matric and improve our Business in various ways using Moengage. **What do you dislike about MoEngage?** It is not user-friendly and the new user may face some issues. **What problems is MoEngage solving and how is that benefiting you?** The user behaviour and for marketing purposes. ### 16. MoEngage - An ideal tool for your actionable product analytics & Marketing communication **Rating:** 4.5/5.0 stars **Reviewed by:** Gaurav K. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2024 **What do you like best about MoEngage?** there are many, rich text notifications, the ability to do multi-channel campaigns, and ready 3rd party connectors for various seamless data flows. Apart from these, dashboards as per need, can be daily emailed to needy internal or external customers. Also, the documentation on integration is details and good. **What do you dislike about MoEngage?** Sometimes they are slow in customer service, this needs improvement. **What problems is MoEngage solving and how is that benefiting you?** MoEngage is helping us to map the user journeys which then is being used for smoother user onboarding, various marketing automation, and product analytics for making decisions and then taking actions from there. We are using it to increase user retention and engagement levels. ### 17. User friendly and Accurate **Rating:** 5.0/5.0 stars **Reviewed by:** Anjan Kumar N. | Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2024 **What do you like best about MoEngage?** A great platform to work on data analytics. The interface is simple and intuitive. **What do you dislike about MoEngage?** Everything is good .But it is a bit expensive and customisation can be improved **What problems is MoEngage solving and how is that benefiting you?** Making the analysis easy and easy for presentations ### 18. Driving & scaling user engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Sadia W. | Associate Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2024 **What do you like best about MoEngage?** The ease of creating user engagement journeys. **What do you dislike about MoEngage?** The tool was good to handle my use-cases, hence not much to dislike. **What problems is MoEngage solving and how is that benefiting you?** MoEngage has helped me to deep dive into our user journey data and further improve on our user mappings. ### 19. Had a good experience using moengage. **Rating:** 5.0/5.0 stars **Reviewed by:** Nicky A. | Business Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2024 **What do you like best about MoEngage?** whatsapp campaigning , push notifications. **What do you dislike about MoEngage?** All good in Moengage, nothinh to dislike it. **What problems is MoEngage solving and how is that benefiting you?** Was able to target bulk users using push notifications, whatapp campaigning. ### 20. My experience was good using Moengage **Rating:** 5.0/5.0 stars **Reviewed by:** Dhanush R. | qalara, Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2024 **What do you like best about MoEngage?** It's easy to use, and was helpfull to create a dashboards and segments. **What do you dislike about MoEngage?** I think there is nothing to dislike Moengage, had nice experience. **What problems is MoEngage solving and how is that benefiting you?** To target the mulptiple Target users, it was so helphul. ### 21. Best customer marketing automation platform **Rating:** 5.0/5.0 stars **Reviewed by:** Hassan E. | Growth Mentor, Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2024 **What do you like best about MoEngage?** Account management team technical support Feature continuous implementation Easy to use Easily to integrate **What do you dislike about MoEngage?** Nothing in particular, but I'd say the normal support team teaining **What problems is MoEngage solving and how is that benefiting you?** Customer personalized communication and engagement ### 22. I've been using Moengage since 1 year and it's a delight using the tool **Rating:** 5.0/5.0 stars **Reviewed by:** Shobhit S. | Retention Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 05, 2024 **What do you like best about MoEngage?** Instant Customer Support and feedback system **What do you dislike about MoEngage?** There are still a lot of Product Features missing that they need to work upon. **What problems is MoEngage solving and how is that benefiting you?** Data Visibility and analytics of each campaign. ### 23. A good product with lot of features **Rating:** 5.0/5.0 stars **Reviewed by:** Boggu M. | Machine Learning Engineer 1, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about MoEngage?** It is very good for marketing and analytics purpose. **What do you dislike about MoEngage?** The AI feature is additional cost which makes pricing structure little complicated. **What problems is MoEngage solving and how is that benefiting you?** It is using to monitor the user behaviour and also marketting purpose. ### 24. Easy to use customer engagement platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 19, 2024 **What do you like best about MoEngage?** First of all implementation process went very smooth with multiple API intigrations and marketing channel. It's a platform with ease of designing the customer multichannel communication flows with the use of best decisioning features integrated. Due to nature of business and product offering we run campaigns on daily basis to our target segments. Customer support is also good and problem resolution TAT is improved. **What do you dislike about MoEngage?** Would like to see stand alone landing pages / microsite creation feature. It will assist to reduce tech team intervention and will fasten the campaign TAT. **What problems is MoEngage solving and how is that benefiting you?** MoEngage customer engagement platform assisted us to reach our customers with dynamic and personalized offers in Realtime. It also assisted us to understand our customers digital behavior. With analytics we are able to improve cross sell offering and implemented better collection strategies. ### 25. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** PINUMALLA S. | Student, Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2024 **What do you like best about MoEngage?** Easy to use and a user friendly interface **What do you dislike about MoEngage?** Takes time to get familiar with the interface **What problems is MoEngage solving and how is that benefiting you?** Made my work easier and saved a lot of time ### 26. Mo-engage helped us in campaigns personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Rohit S. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2024 **What do you like best about MoEngage?** Mo-engage Analytics & DPM Features help us automate Campaigns and analyze the same. These Features have provided us 7x growth after automating campaigns and doing personalization. Their customer support Team & CSM are available 24*7 for help. **What do you dislike about MoEngage?** Honestly, there is nothing to dislike about Moengage the way they are optimizing their products everything is commendable. **What problems is MoEngage solving and how is that benefiting you?** Personalization was the major challenge for us and Moengage provides an exclusive Feature named Dynamic Product Messaging which has helped us in personalizing Push, and WhatsApp Campaigns. ### 27. MoEngage is one of the best CRM tools out there **Rating:** 4.5/5.0 stars **Reviewed by:** Nikita S. | Growth Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2024 **What do you like best about MoEngage?** I like the advanced analytics capabilities of MoEngage along with RFM Segments feature **What do you dislike about MoEngage?** The cost of add-ons and additional features is expensive **What problems is MoEngage solving and how is that benefiting you?** 1. Helps me to solve Subscription Business Problems 2. I use it for User Segmentation 3. I use it for advanced customer cohort analysis 4. Engagement and Retention ### 28. Wonderful CRM tool available in the market **Rating:** 4.5/5.0 stars **Reviewed by:** Mahjhbee M. | Product Growth Executive, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2024 **What do you like best about MoEngage?** It's very easy to grasp for a newbie. When I joined my curent organisation, I learned MoEngage's interface in less than a week, which greatly enhanced my work adaptability in new organisation. **What do you dislike about MoEngage?** My current organisation is active user MoEngage since a long period of time but whenever we face any issue we have to wait for support from moengage team **What problems is MoEngage solving and how is that benefiting you?** Moengage is one platform for all type of marketing campaigns so we donot have to switch to several other platforms ### 29. Fantastic customer service! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Music | Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2024 **What do you like best about MoEngage?** MoEngage is a great tool for marketing communications. The ease of tracking open and click rates and a user-friendly dashboard are great. The account reps are always extreamly responsive and helpful. We sent out about 1 email campaign a week. **What do you dislike about MoEngage?** The inabilty to track the actual database of email accounts we have. **What problems is MoEngage solving and how is that benefiting you?** Identifying our most engaged consumers. ### 30. Campaigns with Moengage is Awesome **Rating:** 4.0/5.0 stars **Reviewed by:** Sylvie M. | Senior Marketing Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2024 **What do you like best about MoEngage?** Since the integration from the backend is enable, it is wasy to send campaigns using milestones. Exporting and Importing is easy and helps me send campaign fast and easy. **What do you dislike about MoEngage?** Earlier the support team was slow but now its fine. Sometime the dashboard is too slow and campaigns doesn't run in real time. **What problems is MoEngage solving and how is that benefiting you?** Push with different versions using AI. Segmentation is easy. Journeys are good ### 31. Excellent customer support and analytics tool, helps to understand user behaviour. **Rating:** 5.0/5.0 stars **Reviewed by:** Ankit Y. | Enterprise (> 1000 emp.) **Reviewed Date:** March 22, 2023 **What do you like best about MoEngage?** Easy to use with a very informative inbuilt help center. Robust segmentation, analytics, DPM, user flows helps to understand user behaviour better and make efficient decisions. **What do you dislike about MoEngage?** They have very less gamification tools on their platform. They should introduce some gamification tools on their platform to make user interaction more intuitive. **What problems is MoEngage solving and how is that benefiting you?** To implement Easy and efficient engagement strategies. Push notifications, email marketing, sms and WhatsApp marketing. Understanding user behaviour and analytics. ### 32. Very good support from their CSM **Rating:** 5.0/5.0 stars **Reviewed by:** Bishwajit K. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2024 **What do you like best about MoEngage?** 1. Omnichannel solutios for all our campaign needs 2. Excellant support from their CSM team, especially from Ausesh Mitra. 3. User friendly UI makes it very easy to use. 4. Lots of features available 5. Easy to integrate **What do you dislike about MoEngage?** 1. The web SDK is not good enough. Sometimes blocks the loading of the pages. **What problems is MoEngage solving and how is that benefiting you?** Omnichannel maekting platform making it easier for us to run our campaigns easily. Apart from that user flow mapping is very useful to set a user journey using MoEngage. ### 33. Probably the best CRM tool with advance features **Rating:** 4.5/5.0 stars **Reviewed by:** Akshit G. | Growth Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 04, 2024 **What do you like best about MoEngage?** The innovation which MoEngage brings with monthly updates and new product features is what I like about MoEngage **What do you dislike about MoEngage?** Sometimes the pricing is on the higher side specially for the upgrades **What problems is MoEngage solving and how is that benefiting you?** It is helping me to solve the Subscription Business Problem by engaging and retaining users ### 34. Easy to use, keeps up with the trends **Rating:** 4.5/5.0 stars **Reviewed by:** Arpit S. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2024 **What do you like best about MoEngage?** All latest product features and updates and clearly communicated and the account manager is always available to help with any requirement or to get any problem solved **What do you dislike about MoEngage?** data retention is for a limited time only, can't use Moengage as the overall customer dashboard **What problems is MoEngage solving and how is that benefiting you?** It is single platform for all Retention campaigns and overall customer data analytics. Save a lot of time when you have to execute different campaigns everyday and look at various customer data points ### 35. So far the experience has been smooth and seamless!! **Rating:** 4.5/5.0 stars **Reviewed by:** Shashikant S. | CRM Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2024 **What do you like best about MoEngage?** Simple UI unlike other tools which i have observed are a bit complex **What do you dislike about MoEngage?** Not dislike but the campaign stats can be visulaised in a more creative way **What problems is MoEngage solving and how is that benefiting you?** It has been bridging the gap between me and my end consumers due to which the end user is getting greater awareness and is able to relate to the product, ### 36. Using MoEngage to create a better customer experience **Rating:** 4.0/5.0 stars **Reviewed by:** Clairton R. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2024 **What do you like best about MoEngage?** - Ease of implementation - Ease of use - Channels - Integrations - Customer support **What do you dislike about MoEngage?** - Learning curve - Data limitations - User Analytics - Basic features are paid - Database tables **What problems is MoEngage solving and how is that benefiting you?** One problem it solves is the challenge of effectively engaging with customers in a personalized manner. Another benefit is the automation of marketing campaigns. ### 37. Moengage is the best tool I have used for Marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Rishabh J. | Growth Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2024 **What do you like best about MoEngage?** Ease of use, integration and implementation **What do you dislike about MoEngage?** There's isn't such dislike about Moengage **What problems is MoEngage solving and how is that benefiting you?** We're to revive our 30% of the dead leads ### 38. My favourite platform for sending all communications seamlessly and tracking data **Rating:** 5.0/5.0 stars **Reviewed by:** Anirban S. | ex Senior Manager - Marketing, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2023 **What do you like best about MoEngage?** The best thing I have liked about MoEngage is the ability to set up very very complex flows involving multiple iterations and check, time delays, conditional splits etc. Moreover, the Intelligent Optimiser feature has often helped me set up A/B tests without having a clear idea of how to categorise a user as a test group or control group user. Some of the service providers that we use for SMS, WAP and Email have a native integration with MoEngage, which further simplifies our problem of tracking data points related to performance of communication campaigns. Their support team is also very active once we reach out to them clearly with screenshots. **What do you dislike about MoEngage?** I use MoEngage everyday and have seen that the challenges that I have faced with MoEngage are very trivial. One such use-case where I felt that MoEngage could do better was that it has no UI for setting up chatbot flows for WhatsApp. Similarly, there is no option of integrating IVR campaign data with WhatsApp and SMS in flows. **What problems is MoEngage solving and how is that benefiting you?** Our company's entire outbound communication flow is served through MoEngage, be it bulk-reachout to prospective customers or engaging our existing customers. Even generation of campaign reports, identifying target segments, analysing product feature data -- everything is done by our team on MoEngage. ### 39. Been using for over a year and never faced an issue with the tool (Not gonna jinx it) **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2024 **What do you like best about MoEngage?** Segmentation, usage, and efficiency and prompt responses from the team **What do you dislike about MoEngage?** Data Accuracy: Occasionally, users have noted discrepancies in data reporting, which can lead to confusion in decision-making or no way out from duplicate profiles. **What problems is MoEngage solving and how is that benefiting you?** Analytics ### 40. A little complex but it is gets easier by time **Rating:** 4.0/5.0 stars **Reviewed by:** Brij M. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about MoEngage?** Variety of User segmentations and run marketing campigns. I have increased the user engagement and conversation using these campaigns for nudging the user to move from one stage to the next **What do you dislike about MoEngage?** Currently moengage doesn't support Vue 3 apps for push notifications **What problems is MoEngage solving and how is that benefiting you?** It gives you verieety of user segmentation and it is making lkife easier for marketing team and get valueable insights to grow their product ### 41. Easy to navigate UX **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2024 **What do you like best about MoEngage?** MoEngage helps businesses connect with their customers and help them in understanding each customer and crafting personalized. The platform is very intuitive and easy to use. **What do you dislike about MoEngage?** Experienced occasional bugs with certain features. Sometimes it happens that you need to contact it's customer service to emable specific feature. **What problems is MoEngage solving and how is that benefiting you?** MoEngage helps manage multichannel marketing campaigns, allowing businesses to reach their audience across various platforms such as email, SMS, push notifications, and more. ### 42. Good Platform to use for any business **Rating:** 4.5/5.0 stars **Reviewed by:** Santosh M. | Executive Committee Member, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2024 **What do you like best about MoEngage?** MoEngage is best for its user-friendly interface, robust features for customer engagement and retention, and excellent customer support. **What do you dislike about MoEngage?** May be too many features for a new user it has **What problems is MoEngage solving and how is that benefiting you?** Customer retention and Customer engagement is really great ### 43. The best client engagement tool **Rating:** 5.0/5.0 stars **Reviewed by:** Harshit S. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2024 **What do you like best about MoEngage?** We can analyse and act on the trends in real time be it for campaigns or client issues. **What do you dislike about MoEngage?** Cards is not up to the mark.. needs revamp **What problems is MoEngage solving and how is that benefiting you?** Client trends and analytics ### 44. Best Tool of 2024 for Marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2024 **What do you like best about MoEngage?** Campaign execution and general analysis are much easier compared to other tools. The customer support ticket-raising system is also far optimized. **What do you dislike about MoEngage?** Analyzing the campaigns and click rates of each member is a little tricky. **What problems is MoEngage solving and how is that benefiting you?** MoEngage lets us communicate with the users with Sherpa AI. Because of this, we can send personalized messages at the right time (best time analysis) about the products (user affinity segments) they have consumed on our platform. ### 45. Great Retention and Engagement Tool **Rating:** 5.0/5.0 stars **Reviewed by:** shailendra s. | Web Analytics Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2024 **What do you like best about MoEngage?** An automated tool to take care massaging for our businesses. We got 70% increase in referral revenue. Great tool. **What do you dislike about MoEngage?** Tech Integration. we still facing technical Integration. **What problems is MoEngage solving and how is that benefiting you?** Automatically all type send messages from one plateform. ### 46. Smart Customer Engagement Platform growing at lightning speed **Rating:** 5.0/5.0 stars **Reviewed by:** Vipul S. | Head of Digital Revenue, Enterprise (> 1000 emp.) **Reviewed Date:** April 18, 2024 **What do you like best about MoEngage?** - Awesome support team, quick resolution - New Features (which are relevant) - Robust Platform **What do you dislike about MoEngage?** - Cost for scaling up API throughput as per requirement is not commercially viable i.e. cost does not make business sense to proceed. - Release for flutter is a bit late than other frameworkss **What problems is MoEngage solving and how is that benefiting you?** - App/behaviour analytics - Automated dropoff re-targetting - Customisable Inapp delivery for Regulatory Compliance - Targetted Marketing ### 47. One of the best CRM tools available in the market **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** April 04, 2023 **What do you like best about MoEngage?** Analytics and customer support are the two best things I can think about Moengage. **What do you dislike about MoEngage?** At times, I've faced some minor bugs while publishing the campaigns. Apart from that, I'm happy with Moengage services so far. **What problems is MoEngage solving and how is that benefiting you?** MoEngage is helping us to automate our marketing campaigns which help us to improve our engagement & retention rates of the platform. ### 48. The best CRM tool and the team help us succeed **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about MoEngage?** Moengage gives vast advantages over other CRM tools present in the market with its innovative ideas to improve the overall campaigns and journeys better. The usecases provided by the team to experiment and Excel always brings in a new experience to work with. The ease and flow of the system is also really good where in its easily understandable and in case any changes are needed even that is extremely easy to implement. My organisation has got one of the best responses across the CRM tool due to its usage and worth that it gives back. **What do you dislike about MoEngage?** There is nothing much to dislike cause as soon as I have issues across the platform. The POC Mr. Abhinandan and support team is always there with prompt replies and solutions to take care of things. **What problems is MoEngage solving and how is that benefiting you?** It's helping me solve the problem of engagement across my app and web. And it had been really successful in doing the same. ### 49. I've been using Moengage tool now for more than an year and I can't thank them enough! **Rating:** 5.0/5.0 stars **Reviewed by:** Abhishek T. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2024 **What do you like best about MoEngage?** Easy to use platform with fast and quick implementation. **What do you dislike about MoEngage?** I would recommend them to add AI features where I can provide a prompt to the Moengage about the flow and campaigns so it creates content as well. **What problems is MoEngage solving and how is that benefiting you?** Moengage is helping in nurturing the leads and convert them as quickly as possible. ### 50. Gamechanger for retargeting and remarketing **Rating:** 5.0/5.0 stars **Reviewed by:** rahul g. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2023 **What do you like best about MoEngage?** I am growth marketer and was strugling to improve the cac and repeat rate. But after i started using moengage marketing automation tool. I saw a great lift in repeat rate that led to reduction of cac. Best part of moengage is that its very user friendly and instant support. **What do you dislike about MoEngage?** Pricing structure was little complicated as there are lot of advance features which i missed out on some when i signed up. I think if that can be more simplfied it would work great. **What problems is MoEngage solving and how is that benefiting you?** Moengage is able to help us in setting up marketing automation and optimizing our spend in right chanel. ## MoEngage Discussions - [How to collect presize data from MoE?](https://www.g2.com/discussions/50673-how-to-collect-presize-data-from-moe) - 1 comment, 2 upvotes - [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote - [Yes](https://www.g2.com/discussions/moengage-yes) - 1 comment, 1 upvote - [What are the best practices to be followed for increasing notification delivery rates and CTRs if we are a social engagement platform?](https://www.g2.com/discussions/what-are-the-best-practices-to-be-followed-for-increasing-notification-delivery-rates-and-ctrs-if-we-are-a-social-engagement-platform) - 1 comment, 1 upvote - [How do I increase my notification delivery rate?](https://www.g2.com/discussions/how-do-i-increase-my-notification-delivery-rate) - 1 comment, 1 upvote - [View MoEngage pricing details and edition comparison](https://www.g2.com/products/moengage/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-22+00%3A34%3A53+-0500&secure%5Bsession_id%5D=f73d7b37-3f6f-40f4-b3d9-5ab7ccc580d0&secure%5Btoken%5D=7d95ac8d2b9ebbc508cff758fd8d0c54b6eb1bac1d9fdbd3ab2c478fd7a516e3&format=llm_user) ## MoEngage Integrations - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Gupshup](https://www.g2.com/products/gupshup/reviews) - [Metabase](https://www.g2.com/products/metabase/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [SendClean](https://www.g2.com/products/sendclean/reviews) - [Singular](https://www.g2.com/products/singular/reviews) ## MoEngage Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **User Identification** - Demographics - User Segmentation - Geolocation **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Text Scheduler - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Data Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **Messaging Channels** - SMS Messaging - Email - Voice Messaging - Two way messaging **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Consolidation - Notification Infrastructure** - Automation - API Integration - Template **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Templates** - Library - Customization - Optimization **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Administration** - Scheduling - Triggered Notifications - Segmentation - Integrations **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations **Customization - Notification Infrastructure** - User Preference - Analytics - Drag and Drop **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Calendaring **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Analytics** - Reporting and Analytics - Heatmaps **Social** - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top MoEngage Alternatives - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - 4.5/5.0 (564 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) - 4.5/5.0 (755 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (613 reviews)