# CleverTap vs MoEngage Comparison
---
## AI Generated Summary
- **G2 reviewers report** that CleverTap excels in overall user satisfaction, reflected in its higher G2 Scores across multiple categories, particularly in mobile app analytics and push notifications. Users appreciate its ability to engage customers effectively through personalized communication based on user activity.
- **Users say** MoEngage offers a user-friendly experience, especially in event tracking and funnel creation. Reviewers highlight how easy it is to build funnels and track user journeys, making it a valuable tool for product decision-making and QA validation.
- **According to verified reviews** , CleverTap's support team is frequently praised for being responsive and helpful, which enhances the overall user experience. Users have noted that their queries are addressed promptly, contributing to a smoother onboarding process.
- **Reviewers mention** that MoEngage's real-time segment updates are particularly beneficial for grouping users based on their actions, allowing for more effective targeting. This feature is seen as a significant advantage for marketers looking to optimize their campaigns.
- **G2 reviewers highlight** that while CleverTap has a robust set of features for personalization and automation, some users find the initial setup to be slightly more complex compared to MoEngage, which is noted for its straightforward implementation process.
- **Users report** that both platforms provide strong analytics capabilities, but CleverTap's comprehensive dashboard and user activity tracking are often seen as superior, allowing marketers to gain deeper insights into user behavior and campaign performance.



| | CleverTap | MoEngage | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 655 | 524 | 
| **Largest Market Segment** | Mid-Market (53.0% of reviews) | Mid-Market (55.8% of reviews) | 
| **Entry Level Price** | $75.00 Per Month | Contact Us | 

---
## Top Pros & Cons

### CleverTap

Pros:
- Analytics (45 reviews)
- Customer Support (45 reviews)

Cons:
- Learning Curve (29 reviews)
- Missing Features (16 reviews)

### MoEngage

Pros:
- Ease of Use (54 reviews)
- Features (38 reviews)

Cons:
- Missing Features (16 reviews)
- Learning Curve (14 reviews)

---
## Ratings Comparison
| Rating | CleverTap | MoEngage | 
|---|---|---|
  | **Meets Requirements** | 8.8 (546 reviews) | 8.8 (412 reviews) | 
  | **Ease of Use** | 8.9 (548 reviews) | 9.0 (443 reviews) | 
  | **Ease of Setup** | 8.5 (334 reviews) | 8.8 (238 reviews) | 
  | **Ease of Admin** | 9.0 (247 reviews) | 8.8 (151 reviews) | 
  | **Quality of Support** | 9.0 (537 reviews) | 9.0 (413 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (245 reviews) | 9.2 (151 reviews) | 
  | **Product Direction (% positive)** | 9.5 (529 reviews) | 9.6 (410 reviews) | 

---
## Pricing

### CleverTap

#### Entry-Level Pricing

Plan: Essentials

Price: $75.00 Per Month

Description: Get started with the fundamentals of engagement to drive meaningful customer interactions

Key Features:
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize

[Browse all 3 editions](https://www.g2.com/products/clevertap/pricing)

#### Free Trial

Yes

### MoEngage

#### Entry-Level Pricing

Plan: Growth 

Price: Contact Us

Description: Everything B2C marketing and product teams need to engage, analyze, and personalize customer journeys across channels.


Key Features:
- Cross‑channel messaging: Engage customers via Mobile Push, Web Push, Email, SMS, In‑app, On‑site messages, web personalization, webhooks, and ad audience sync (Facebook & Google).
- Behavioral segmentation: Build precise audience segments using attributes, behaviors, RFM, affinity, and offline uploads.
- Campaign management: Send broadcast, event‑triggered, or location‑triggered campaigns with A/B testing and control groups.

[Browse all 2 editions](https://www.g2.com/products/moengage/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.4/10 | 214 |
| **MoEngage** | 8.6/10 | 226 |

#### Email Marketing

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Building and Personalizing Emails** | 9.0 (170 reviews) | 8.8 (157 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.9 (163 reviews) | 8.9 (154 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.9 (161 reviews) | 8.7 (158 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.8 (149 reviews) | 8.7 (130 reviews) ✓ Verified | 

#### Online Marketing

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Landing Pages and Forms** | 8.1 (129 reviews) | 8.4 (97 reviews) | 
| **Dynamic Content** | 8.7 (156 reviews) | 8.5 (136 reviews) ✓ Verified | 
| **A/B Testing** | 9.1 (165 reviews) | 8.8 (157 reviews) ✓ Verified | 
| **Mobile Optimized** | 9.1 (157 reviews) | 8.7 (139 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 8.2 (134 reviews) | Feature Not Available | 

#### Lead Management

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Marketing Lead Database** | 8.9 (140 reviews) | 8.7 (107 reviews) | 
| **Data Quality Management** | 8.6 (139 reviews) | 8.6 (123 reviews) | 
| **Segmentation** | 9.2 (173 reviews) | 9.1 (163 reviews) | 
| **Lead Scoring and Grading** | 8.4 (123 reviews) | Feature Not Available | 
| **Lead Nurturing** | 8.6 (137 reviews) | 8.3 (103 reviews) | 
| **Online Behavior Tracking** | 8.6 (148 reviews) | 8.6 (129 reviews) | 
| **Automated Alerts and Tasks** | 8.6 (140 reviews) | 8.6 (116 reviews) | 
| **CRM Lead Integration** | 8.7 (137 reviews) | 8.4 (103 reviews) | 

#### Campaign Management

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Program Management** | 8.8 (147 reviews) | 8.5 (129 reviews) | 
| **Event / Webinar Marketing** | 8.1 (137 reviews) | Feature Not Available | 
| **Calendaring** | 8.1 (130 reviews) | 8.4 (115 reviews) | 
| **Budgeting** | 7.8 (124 reviews) | Feature Not Available | 

#### Social

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Social Sharing** | 7.9 (130 reviews) | Feature Not Available | 
| **Social Campaigns** | 7.9 (135 reviews) | 8.2 (106 reviews) | 
| **Social Media Engagement** | 7.7 (128 reviews) | 7.9 (99 reviews) ✓ Verified | 
| **Social Media Advertising** | 8.0 (134 reviews) | 8.2 (97 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Basic Reporting** | 9.0 (164 reviews) | 8.7 (178 reviews) ✓ Verified | 
| **Web Analytics** | 8.4 (151 reviews) | 8.5 (152 reviews) ✓ Verified | 
| **ROI Analytics** | 8.4 (148 reviews) | 8.4 (138 reviews) ✓ Verified | 
| **Revenue Analytics** | 8.5 (142 reviews) | 8.4 (137 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.3 (122 reviews) | Feature Not Available | 

#### Platform

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Customization ** | 8.7 (156 reviews) | 8.6 (129 reviews) ✓ Verified | 
| **Workflow Capability** | 8.7 (138 reviews) | 8.5 (117 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 9.2 (153 reviews) | 8.9 (132 reviews) ✓ Verified | 
| **Internationalization** | 8.3 (122 reviews) | 8.3 (87 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 8.6 (128 reviews) | 8.5 (106 reviews) | 
| **Performance and Reliability** | 8.8 (144 reviews) | 8.9 (123 reviews) ✓ Verified | 
| **Output Document Generation** | 8.5 (121 reviews) | Feature Not Available | 

#### Agentic AI - Marketing Automation

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (9 reviews) | Not enough data | 
| **Multi-step Planning** | 7.8 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (9 reviews) | Not enough data | 
| **Decision Making** | 7.2 (9 reviews) | Not enough data | 

#### Integration

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Data Import & Export Tools** | 8.6 (159 reviews) | 8.7 (143 reviews) ✓ Verified | 
| **Integration APIs** | 8.5 (152 reviews) | 8.6 (130 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.2 (136 reviews) | 8.0 (98 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **MoEngage** | 8.8/10 | 45 |

#### Administration

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Template Creation** | Not enough data | 9.0 (39 reviews) | 
| **Preset Template Availability** | Not enough data | 9.0 (38 reviews) | 
| **Custom Unsubscribe** | Not enough data | 8.4 (40 reviews) | 
| **Email Segmentation** | Not enough data | 9.4 (38 reviews) | 
| **Detailed Server Logs** | Not enough data | 8.2 (38 reviews) | 
| **Notifications** | Not enough data | 9.1 (39 reviews) | 

#### Integrations

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Webhooks** | Not enough data | 8.9 (35 reviews) | 
| **Event Tracking API** | Not enough data | 8.8 (37 reviews) | 
| **Mail Send API** | Not enough data | 9.0 (36 reviews) | 
| **Spam Filter Testing** | Not enough data | 8.5 (35 reviews) | 

#### Platform

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | 8.8 (36 reviews) | 
| **Multiple Domains** | Not enough data | 8.4 (37 reviews) | 
| **Dedicated IP** | Not enough data | 8.4 (37 reviews) | 
| **Documentation** | Not enough data | 8.7 (36 reviews) | 
| **Sender Reputation Management** | Not enough data | 8.9 (37 reviews) | 
| **Tracking & Reporting** | Not enough data | 9.1 (37 reviews) | 
| **Enterprise Scalability** | Not enough data | 9.1 (37 reviews) | 
| **Performance and Reliability** | Not enough data | 9.1 (37 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.9/10 | 248 |
| **MoEngage** | 8.9/10 | 111 |

#### User Identification

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Demographics** | 8.6 (197 reviews) | 8.9 (86 reviews) | 
| **User Segmentation** | 9.2 (212 reviews) | 9.2 (100 reviews) | 
| **Geolocation** | 8.6 (183 reviews) | 8.9 (75 reviews) | 

#### Tracking & Reporting

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Custom Event Tracking** | 9.2 (204 reviews) | 9.0 (95 reviews) | 
| **Real-Time Insights** | 9.0 (200 reviews) | 8.9 (98 reviews) | 
| **Attribution** | 8.6 (180 reviews) | 8.8 (98 reviews) | 
| **Dashboard** | 8.8 (210 reviews) | 9.0 (99 reviews) | 
| **User Path Tracking** | 8.8 (186 reviews) | 8.6 (95 reviews) | 
| **User Activity History** | 9.1 (191 reviews) | 8.9 (96 reviews) | 

#### Metrics

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Engagement** | 9.1 (164 reviews) | 9.2 (87 reviews) | 
| **Exit Tracking** | 9.0 (94 reviews) | 8.9 (71 reviews) | 
| **Retention** | 9.0 (156 reviews) | 9.1 (85 reviews) | 
| **Return** | 9.0 (140 reviews) | 8.8 (77 reviews) | 
| **Conversions** | 9.1 (161 reviews) | 9.0 (85 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **MoEngage** | 9.0/10 | 67 |

#### Visitor Behavior

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Monitoring** | Not enough data | 9.2 (52 reviews) | 
| **Targeting** | Not enough data | 9.1 (57 reviews) ✓ Verified | 
| **Guided Selling** | Not enough data | 8.8 (42 reviews) | 

#### Templates

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Library** | Not enough data | 9.1 (41 reviews) ✓ Verified | 
| **Customization** | Not enough data | 9.1 (55 reviews) ✓ Verified | 
| **Optimization** | Not enough data | 9.1 (53 reviews) ✓ Verified | 

#### Personalization

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Recommendation** | Not enough data | 8.9 (51 reviews) ✓ Verified | 
| **Content** | Not enough data | 9.0 (46 reviews) ✓ Verified | 
| **Cart Abandonment** | Not enough data | 8.9 (50 reviews) ✓ Verified | 
| **Search** | Not enough data | 9.0 (43 reviews) | 
| **Personalization Engine** | Not enough data | 8.9 (46 reviews) ✓ Verified | 
| **Product Recommendations** | Not enough data | 9.0 (46 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 9.1 (55 reviews) ✓ Verified | 
| **Personalized Messaging** | Not enough data | 8.9 (55 reviews) ✓ Verified | 

#### Multichannel

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Web** | Not enough data | 8.9 (50 reviews) ✓ Verified | 
| **Email** | Not enough data | 9.2 (56 reviews) ✓ Verified | 
| **Mobile** | Not enough data | 9.4 (52 reviews) ✓ Verified | 

#### Administration 

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | 9.2 (58 reviews) ✓ Verified | 
| **Reports & Analytics** | Not enough data | 9.1 (58 reviews) ✓ Verified | 
| **User Data** | Not enough data | 9.0 (56 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.8 (53 reviews) ✓ Verified | 

#### Agentic AI - E-Commerce Personalization

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.5/10 | 280 |
| **MoEngage** | 8.9/10 | 248 |

#### Campaigns

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Customize** | 9.0 (240 reviews) | 8.9 (213 reviews) | 
| **Scheduling** | 9.3 (253 reviews) | 9.2 (225 reviews) | 
| **Retarget** | 8.9 (241 reviews) | 8.9 (211 reviews) | 
| **Segmentation** | 9.2 (257 reviews) | 9.1 (231 reviews) | 
| **Triggered Notifications** | 9.3 (241 reviews) | 9.1 (223 reviews) | 

#### Analytics

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Campaign Performance** | 8.9 (250 reviews) | 8.7 (222 reviews) | 
| **Audience Insights** | 8.8 (237 reviews) | 8.7 (220 reviews) | 

#### Optimization

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **A/B Testing** | 8.9 (238 reviews) | 8.8 (211 reviews) | 
| **Personalization** | 9.0 (245 reviews) | 8.8 (219 reviews) | 
| **Rich Notifications** | 9.0 (235 reviews) | 8.6 (207 reviews) | 
| **Integrations** | 8.7 (217 reviews) | 8.6 (189 reviews) | 

#### Agentic AI - Push Notification

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (8 reviews) | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 9.2/10 | 83 |
| **MoEngage** | 8.9/10 | 34 |

#### Segmentation

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **A/B Testing** | 9.4 (70 reviews) | 9.1 (27 reviews) | 
| **Customer Profiles** | 9.5 (67 reviews) | 9.2 (31 reviews) | 

#### Targeting

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Behavioral Targeting** | 9.4 (66 reviews) | 9.1 (29 reviews) | 
| **Contextual Targeting** | 9.3 (66 reviews) | 8.8 (28 reviews) | 

#### Triggered Content

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Geofencing** | 9.3 (58 reviews) | 8.5 (24 reviews) | 
| **Triggered Emails** | 9.4 (65 reviews) | 9.0 (30 reviews) | 
| **Triggered Messages** | 9.4 (66 reviews) | 9.2 (28 reviews) | 

#### Personalized Content

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Recommendation Engine** | 9.2 (59 reviews) | 8.6 (26 reviews) | 
| **Personalized Discounts** | 8.5 (59 reviews) | 8.7 (21 reviews) | 
| **Website Personalization** | 9.0 (56 reviews) | 8.7 (21 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **MoEngage** | 8.6/10 | 32 |

#### Text Messaging

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Bulk SMS** | Not enough data | 8.9 (29 reviews) | 
| **Two-Way Text Messaging** | Not enough data | Feature Not Available | 
| **Text Scheduler** | Not enough data | 8.9 (30 reviews) | 
| **Automatic Replies** | Not enough data | Feature Not Available | 
| **Automatic URL Shortening** | Not enough data | 8.2 (28 reviews) | 
| **MMS Marketing** | Not enough data | 6.9 (26 reviews) | 
| **Personalization** | Not enough data | 9.0 (27 reviews) | 
| **Transactional SMS** | Not enough data | 8.9 (27 reviews) | 

#### SMS Platform

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Reporting** | Not enough data | 8.7 (28 reviews) | 
| **Automation** | Not enough data | 8.9 (29 reviews) | 
| **White Label** | Not enough data | 8.5 (27 reviews) | 
| **Text-to-Landline** | Not enough data | 8.0 (25 reviews) | 
| **Short Codes** | Not enough data | 8.3 (24 reviews) | 
| **API Integration** | Not enough data | 8.8 (24 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.7/10 | 191 |
| **MoEngage** | 8.9/10 | 132 |

#### Platform Basics

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Templates** | 8.6 (161 reviews) | 8.9 (115 reviews) | 
| **Exporting** | 8.5 (156 reviews) | 8.8 (119 reviews) | 
| **Multi-user Access and Collaboration** | 8.9 (150 reviews) | 8.8 (107 reviews) | 
| **Multiple Personas** | 8.8 (137 reviews) | Feature Not Available | 
| **Data Analytics ** | 8.8 (140 reviews) | 8.9 (47 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **MoEngage** | 8.8/10 | 203 |

#### Platform Basics

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 9.1 (172 reviews) ✓ Verified | 
| **Journey Optimization** | Not enough data | 8.9 (173 reviews) ✓ Verified | 

#### Platform Data

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.8 (171 reviews) ✓ Verified | 
| **Trends Reporting** | Not enough data | 8.7 (165 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.9 (183 reviews) ✓ Verified | 
| **Advanced Data Filtering** | Not enough data | 8.8 (168 reviews) ✓ Verified | 

#### Platform Additional Functionality

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Journey Mapping** | Not enough data | 8.9 (175 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.7 (168 reviews) ✓ Verified | 
| **Automated Alerts** | Not enough data | 8.7 (163 reviews) ✓ Verified | 

#### Agentic AI - Customer Journey Analytics

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Proactive Notification

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **MoEngage** | 9.1/10 | 12 |

#### Messaging Channels

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **SMS Messaging** | Not enough data | 9.3 (10 reviews) | 
| **Email** | Not enough data | 9.4 (11 reviews) | 
| **Voice Messaging** | Not enough data | 7.3 (10 reviews) | 
| **Two way messaging** | Not enough data | 9.1 (11 reviews) | 

#### Administration

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Scheduling** | Not enough data | 9.5 (11 reviews) | 
| **Triggered Notifications** | Not enough data | 9.2 (11 reviews) | 
| **Segmentation** | Not enough data | 9.5 (11 reviews) | 
| **Integrations** | Not enough data | 9.2 (11 reviews) | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **MoEngage** | 8.5/10 | 136 |

#### Computing

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **WYSIWYG** | Not enough data | 8.5 (86 reviews) | 
| **AI/Machine Learning** | Not enough data | 8.4 (101 reviews) | 
| **Little to No Coding** | Not enough data | 8.7 (102 reviews) | 

#### Experimental Design

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Multivariate testing capacities** | Not enough data | 8.5 (83 reviews) | 
| **Concurrent Testing** | Not enough data | 8.5 (81 reviews) | 
| **Mobile Testing** | Not enough data | 8.5 (97 reviews) | 
| **AI Assisted Testing** | Not enough data | Not enough data | 
| **AI Generated Variations** | Not enough data | Not enough data | 

#### Analytics

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.9 (113 reviews) | 
| **Heatmaps** | Not enough data | 8.3 (77 reviews) | 

#### Agentic AI - A/B Testing

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Notification Infrastructure

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **MoEngage** | 9.2/10 | 19 |

#### Consolidation - Notification Infrastructure

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Automation** | Not enough data | 9.4 (16 reviews) | 
| **API Integration** | Not enough data | 9.0 (16 reviews) | 
| **Template** | Not enough data | 9.3 (16 reviews) | 

#### Customization - Notification Infrastructure

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **User Preference** | Not enough data | 9.0 (17 reviews) | 
| **Analytics** | Not enough data | 9.3 (18 reviews) | 
| **Drag and Drop** | Not enough data | 9.1 (17 reviews) | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.5/10 | 31 |
| **MoEngage** | 9.3/10 | 12 |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Transactional Messages** | 8.4 (27 reviews) | 9.4 (11 reviews) | 
| **Bulk WhatsApp Messaging** | 8.7 (29 reviews) | 9.2 (11 reviews) | 
| **Conversational Messaging** | 8.0 (28 reviews) | 8.9 (11 reviews) | 
| **Personalization** | 8.9 (29 reviews) | 8.9 (11 reviews) | 
| **Promotional Messages** | 8.5 (29 reviews) | 9.2 (11 reviews) | 
| **Automated Replies** | 8.6 (29 reviews) | 9.4 (11 reviews) | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Segmentation** | 8.3 (27 reviews) | 9.4 (11 reviews) | 
| **API Integration** | 8.6 (28 reviews) | 9.4 (11 reviews) | 
| **WhatsApp Commerce** | 8.1 (26 reviews) | 9.4 (11 reviews) | 
| **Analytics** | 8.7 (28 reviews) | 9.5 (11 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **MoEngage** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.6/10 | 278 |
| **MoEngage** | 8.7/10 | 160 |

#### Analysis

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Application Attribution** | 8.6 (194 reviews) | 8.7 (114 reviews) | 
| **Campaign Analysis** | 8.9 (235 reviews) ✓ Verified | 8.9 (138 reviews) ✓ Verified | 
| **Uninstall Tracking** | 8.7 (179 reviews) | 8.2 (120 reviews) | 
| **Custom Dashboards** | 8.9 (180 reviews) | 8.7 (124 reviews) | 

#### Campaigns

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Proximity Marketing** | 8.5 (190 reviews) ✓ Verified | 8.3 (92 reviews) ✓ Verified | 
| **Push Notifications** | 9.3 (243 reviews) ✓ Verified | 9.3 (140 reviews) ✓ Verified | 
| **Bulk SMS** | 8.8 (191 reviews) | 8.6 (82 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | 8.2 (152 reviews) | 7.8 (64 reviews) | 
| **Email Campaigns** | 9.1 (184 reviews) | 8.9 (121 reviews) | 
| **Audience Segmentation** | 9.3 (200 reviews) | 9.2 (144 reviews) | 

#### Engagement

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Coupons and Promotions** | 8.6 (166 reviews) | 8.3 (93 reviews) | 

#### Platform

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Optimization** | 8.8 (203 reviews) | 8.8 (120 reviews) | 
| **Integrations - Mobile Marketing** | 8.8 (201 reviews) ✓ Verified | 8.8 (113 reviews) ✓ Verified | 
| **Internationalization** | 8.6 (175 reviews) | 8.5 (79 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (14 reviews) | Not enough data | 
| **Multi-step Planning** | 8.1 (12 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (12 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.9 (13 reviews) | Not enough data | 
| **Decision Making** | 8.1 (13 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.4/10 | 298 |
| **MoEngage** | 8.7/10 | 182 |

#### Marketing Operations

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **ROI Tracking** | 8.4 (218 reviews) ✓ Verified | 8.6 (114 reviews) ✓ Verified | 
| **Data Collection** | 8.8 (248 reviews) ✓ Verified | 8.8 (134 reviews) ✓ Verified | 
| **Customer Insights** | 8.8 (254 reviews) ✓ Verified | 8.8 (142 reviews) ✓ Verified | 
| **Multi-User Access** | 9.0 (238 reviews) ✓ Verified | 8.9 (131 reviews) ✓ Verified | 
| **Spend Management** | 8.1 (101 reviews) | 8.3 (98 reviews) | 

#### Campaign Activity

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Campaign Insights** | 8.9 (259 reviews) ✓ Verified | 9.0 (163 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.7 (265 reviews) ✓ Verified | 9.0 (164 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.6 (239 reviews) ✓ Verified | 8.8 (143 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.8 (234 reviews) ✓ Verified | 8.8 (138 reviews) ✓ Verified | 
| **Brand Optimization** | 8.6 (223 reviews) ✓ Verified | 8.6 (127 reviews) ✓ Verified | 
| **Predictive Analytics** | 8.5 (176 reviews) ✓ Verified | 8.6 (123 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (8 reviews) | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 9.1/10 | 176 |
| **MoEngage** | 9.0/10 | 91 |

#### Metrics

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Engagement** | 9.1 (164 reviews) | 9.2 (87 reviews) | 
| **Exit Tracking** | 9.0 (94 reviews) | 8.9 (71 reviews) | 
| **Retention** | 9.0 (156 reviews) | 9.1 (85 reviews) | 
| **Return** | 9.0 (140 reviews) | 8.8 (77 reviews) | 
| **Conversions** | 9.1 (161 reviews) | 9.0 (85 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 9.0/10 | 172 |
| **MoEngage** | N/A | N/A |

#### Variation Testing

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **A/B Testing** | 9.1 (123 reviews) | Not enough data | 
| **WYSIWYG Editor** | 8.4 (101 reviews) | Not enough data | 
| **Conversion Goal** | 8.9 (103 reviews) | Not enough data | 
| **Percentage of Traffic** | 9.0 (117 reviews) | Not enough data | 
| **Confidence Level** | 9.0 (37 reviews) | Not enough data | 
| **Multivariant Testing** | 9.1 (107 reviews) | Not enough data | 

#### Reporting

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Segmentation** | 9.2 (139 reviews) | Not enough data | 
| **Reports and Dashboards** | 9.0 (137 reviews) | Not enough data | 

#### Personalization

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **Standard Targeting** | 9.0 (123 reviews) | Not enough data | 
| **Custom Targeting** | 9.1 (121 reviews) | Not enough data | 
| **Data Segmentation** | 9.2 (105 reviews) | Not enough data | 

#### Administration

| Feature | CleverTap | MoEngage | 
|---|---|---|
| **API / Integrations** | 8.8 (131 reviews) | Not enough data | 
| **QA Testing** | 8.5 (46 reviews) | Not enough data | 
| **Performance and Reliability** | 8.9 (137 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.1 (141 reviews) | Not enough data | 

---
## Categories
**Shared Categories (8):** [Push Notification Software](https://www.g2.com/categories/push-notification), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)

**Unique to CleverTap (1):** [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization)

**Unique to MoEngage (8):** [Notification Infrastructure Software](https://www.g2.com/categories/notification-infrastructure), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Software](https://www.g2.com/categories/personalization), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Proactive Notification Software](https://www.g2.com/categories/proactive-notification)


---
## Reviewer Demographics

### By Company Size

| Segment | CleverTap | MoEngage | 
|---|---|---|
| **Small-Business** | 28.2% | 23.6% | 
| **Mid-Market** | 53.0% | 55.8% | 
| **Enterprise** | 18.8% | 20.6% | 

### By Industry

#### CleverTap

- **Financial Services:** 17.0%
- **Information Technology and Services:** 6.3%
- **Internet:** 5.6%
- **Entertainment:** 5.3%
- **Retail:** 5.3%
- **Marketing and Advertising:** 5.1%
- **Health, Wellness and Fitness:** 4.2%
- **Telecommunications:** 3.4%
- **Food & Beverages:** 3.2%
- **Consumer Goods:** 2.9%
- **Other:** 41.7%

#### MoEngage

- **Financial Services:** 13.1%
- **Education Management:** 7.3%
- **Online Media:** 7.3%
- **Retail:** 5.7%
- **Marketing and Advertising:** 5.3%
- **Information Technology and Services:** 5.1%
- **Health, Wellness and Fitness:** 4.4%
- **Consulting:** 4.2%
- **Hospitality:** 3.8%
- **Internet:** 3.6%
- **Other:** 40.2%

---
## Alternatives

### Alternatives to CleverTap

- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (568 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1363 reviews)
- [OneSignal](https://www.g2.com/products/onesignal/reviews) — 4.7/5 stars (1192 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (743 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (625 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (829 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14772 reviews)

### Alternatives to MoEngage

- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (568 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (625 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1363 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [OneSignal](https://www.g2.com/products/onesignal/reviews) — 4.7/5 stars (1192 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4613 reviews)

---
## Top Discussions

### CleverTap

- Title: [What is the best way for the gaming industry to leverage pre-login and post-login funnels.](https://www.g2.com/discussions/51080-what-is-the-best-way-for-the-gaming-industry-to-leverage-pre-login-and-post-login-funnels) — 5 comments, 2 upvotes
  > **Top comment:** "very nice industry"
- Title: [How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?](https://www.g2.com/discussions/how-do-i-track-uninstallers-is-there-a-way-to-find-out-exactly-about-my-uninstaller-base) — 2 comments, 1 upvote
  > **Top comment:** "You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first."
- Title: [Is there a way to have the offer change dynamically pushed out to customers via CleverTap?](https://www.g2.com/discussions/is-there-a-way-to-have-the-offer-change-dynamically-pushed-out-to-customers-via-clevertap) — 1 comment, 1 upvote
  > **Top comment:** "Yes, very much possible. CleverTap can help you serve real-time content based on your offers or user's behavior, through multiple channels of engagement...."
- Title: [How do i make sure that my IGP is continuously shown to the players](https://www.g2.com/discussions/how-do-i-make-sure-that-my-igp-is-continuously-shown-to-the-players) — 1 comment, 1 upvote
  > **Top comment:** "I initially invested a total sum of $95,000 over a period of 18 weeks. My bonus/profit was $170,000, every attempt to make withdrawal failed and I was..."
- Title: [What is the best way to use journeys?](https://www.g2.com/discussions/35497-what-is-the-best-way-to-use-journeys) — 1 comment, 1 upvote
  > **Top comment:** "Catalina, CleverTap Journeys are ideal for engaging users across the lifecycle of your app (including new users). Check this link for few use cases and the..."

### MoEngage

- Title: [What is MoEngage used for?](https://www.g2.com/discussions/what-is-moengage-used-for) — 2 comments
  > **Top comment:** "For CRM Automation and Analytics"
- Title: [What the best practice to report all of MoEngage campaign? And what is the best application to do that?](https://www.g2.com/discussions/29337-what-the-best-practice-to-report-all-of-moengage-campaign-and-what-is-the-best-application-to-do-that) — 2 comments
  > **Top comment:** "Hi Faquih, Thanks for brining up this question. The best way to do this is by using the MoEngage Analytics tool. You can customize the reports and charts to..."
- Title: [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) — 1 comment, 1 upvote
  > **Top comment:** "Moengage is automated centralised campaign management tool that give all opportunity to connect your customer by every way of communication weather WhatsApp,..."
- Title: [Yes](https://www.g2.com/discussions/moengage-yes) — 1 comment, 1 upvote
  > **Top comment:** "yes"
- Title: [What are the best practices to be followed for increasing notification delivery rates and CTRs if we are a social engagement platform?](https://www.g2.com/discussions/what-are-the-best-practices-to-be-followed-for-increasing-notification-delivery-rates-and-ctrs-if-we-are-a-social-engagement-platform) — 1 comment, 1 upvote
  > **Top comment:** "Yes"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/clevertap-vs-moengage)