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At a Glance
Market Segments
Mid-Market (53.0% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
$75.00 Per Month
Free Upto 10,000 Monthly Tracked Users (MTUs)
CleverTap
Star Rating
(635)4.6 out of 5
Market Segments
Mid-Market (53.0% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansMoEngage
Star Rating
(521)4.5 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CleverTap excels in overall user satisfaction, reflected in its higher G2 Scores across multiple categories, particularly in mobile app analytics and push notifications. Users appreciate its ability to engage customers effectively through personalized communication based on user activity.
- Users say MoEngage offers a user-friendly experience, especially in event tracking and funnel creation. Reviewers highlight how easy it is to build funnels and track user journeys, making it a valuable tool for product decision-making and QA validation.
- According to verified reviews, CleverTap's support team is frequently praised for being responsive and helpful, which enhances the overall user experience. Users have noted that their queries are addressed promptly, contributing to a smoother onboarding process.
- Reviewers mention that MoEngage's real-time segment updates are particularly beneficial for grouping users based on their actions, allowing for more effective targeting. This feature is seen as a significant advantage for marketers looking to optimize their campaigns.
- G2 reviewers highlight that while CleverTap has a robust set of features for personalization and automation, some users find the initial setup to be slightly more complex compared to MoEngage, which is noted for its straightforward implementation process.
- Users report that both platforms provide strong analytics capabilities, but CleverTap's comprehensive dashboard and user activity tracking are often seen as superior, allowing marketers to gain deeper insights into user behavior and campaign performance.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
MoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Free Trial
CleverTap
Free Trial is available
MoEngage
Free Trial is available
Ratings
Meets Requirements
8.8
531
8.8
411
Ease of Use
8.9
533
9.0
442
Ease of Setup
8.5
319
8.8
238
Ease of Admin
9.0
244
8.8
151
Quality of Support
9.0
523
9.0
412
Has the product been a good partner in doing business?
9.2
243
9.2
151
Product Direction (% positive)
9.5
515
9.6
409
Features by Category
Email Marketing
9.0
168
8.8
158
|
Verified
8.9
161
8.9
155
|
Verified
8.9
160
8.7
159
|
Verified
8.8
148
8.7
131
|
Verified
Online Marketing
8.1
129
8.5
99
8.7
155
8.5
138
|
Verified
9.1
163
8.8
159
|
Verified
9.1
156
8.7
141
|
Verified
8.2
133
Feature Not Available
Lead Management
8.9
139
8.7
107
8.6
138
8.6
125
9.2
169
9.1
162
8.4
123
Feature Not Available
8.6
136
8.3
104
8.6
147
8.6
130
8.6
139
8.6
118
8.7
136
8.4
105
Campaign Management
8.8
147
8.5
131
8.1
136
Feature Not Available
8.1
130
8.4
117
7.8
124
Feature Not Available
Social
Feature Not Available
Feature Not Available
7.9
130
Feature Not Available
7.9
135
8.2
108
7.7
128
7.9
101
|
Verified
8.0
134
8.2
99
|
Verified
Reporting & Analytics
8.9
162
8.7
180
|
Verified
8.4
150
8.5
154
|
Verified
8.4
147
8.4
140
|
Verified
8.5
141
8.4
139
|
Verified
7.3
122
Feature Not Available
Platform
8.7
154
8.6
131
|
Verified
8.7
136
8.5
118
|
Verified
9.2
152
8.9
133
|
Verified
8.3
122
8.3
88
|
Verified
8.6
128
8.5
107
8.8
142
8.9
125
|
Verified
8.5
121
Feature Not Available
Agentic AI - Marketing Automation
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
Integration
8.6
157
8.7
144
|
Verified
8.5
149
8.6
131
|
Verified
8.2
136
8.0
99
|
Verified
Administration
Not enough data
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Integrations
Not enough data
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Platform
Not enough data
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
User Identification
8.6
196
8.9
87
9.1
211
9.2
101
8.6
183
8.9
75
Tracking & Reporting
9.2
203
9.0
96
9.0
199
8.9
99
8.6
179
8.8
99
8.8
208
9.0
100
8.8
185
8.6
96
9.1
190
8.9
97
Metrics
9.1
163
9.2
88
9.0
93
8.9
72
8.9
155
9.1
86
9.0
140
8.8
78
9.1
160
9.0
86
Visitor Behavior
Not enough data
9.2
53
Not enough data
9.1
58
|
Verified
Not enough data
8.8
43
Templates
Not enough data
9.1
42
|
Verified
Not enough data
9.1
56
|
Verified
Not enough data
9.1
54
|
Verified
Personalization
Not enough data
8.9
52
|
Verified
Not enough data
9.0
47
|
Verified
Not enough data
8.9
51
|
Verified
Not enough data
9.0
44
Not enough data
8.9
47
|
Verified
Not enough data
9.0
47
|
Verified
Not enough data
9.1
56
|
Verified
Not enough data
9.0
56
|
Verified
Multichannel
Not enough data
9.0
51
|
Verified
Not enough data
9.2
57
|
Verified
Not enough data
9.4
53
|
Verified
Administration
Not enough data
9.2
59
|
Verified
Not enough data
9.1
59
|
Verified
Not enough data
9.0
57
|
Verified
Not enough data
8.9
54
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.0
240
8.9
214
9.3
253
9.2
226
8.9
241
8.9
212
9.2
257
9.1
232
9.3
241
9.2
224
Analytics
8.9
250
8.7
223
8.8
237
8.7
221
Optimization
8.9
238
8.8
212
9.0
245
8.8
220
9.0
235
8.6
208
8.7
217
8.6
190
Agentic AI - Push Notification
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Not enough data
Segmentation
9.4
70
9.1
27
9.5
67
9.2
31
Targeting
9.4
66
9.1
29
9.3
66
8.8
28
Triggered Content
9.3
59
8.5
24
9.3
65
9.0
30
9.4
66
9.2
28
Personalized Content
9.2
59
8.6
26
8.5
59
8.7
21
9.0
57
8.7
21
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.9
29
Not enough data
Feature Not Available
Not enough data
8.9
30
Not enough data
Feature Not Available
Not enough data
8.2
28
Not enough data
6.9
26
Not enough data
9.0
27
Not enough data
8.9
27
SMS Platform
Not enough data
8.7
28
Not enough data
8.9
29
Not enough data
8.5
27
Not enough data
8.0
25
Not enough data
8.3
24
Not enough data
8.8
24
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.6
162
8.9
116
8.6
156
8.8
120
8.9
151
8.8
108
8.8
138
Feature Not Available
8.8
140
8.9
48
Agentic AI - Customer Journey Mapping
8.3
7
Not enough data
Platform Basics
Not enough data
9.1
172
|
Verified
Not enough data
8.9
174
|
Verified
Platform Data
Not enough data
8.8
172
|
Verified
Not enough data
8.7
166
|
Verified
Not enough data
8.9
184
|
Verified
Not enough data
8.7
169
|
Verified
Platform Additional Functionality
Not enough data
8.9
176
|
Verified
Not enough data
8.6
169
|
Verified
Not enough data
8.7
164
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
Not enough data
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Administration
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Computing
Not enough data
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Experimental Design
Not enough data
8.5
84
Not enough data
8.5
82
Not enough data
8.5
98
Analytics
Not enough data
8.9
114
Not enough data
8.3
78
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
Not enough data
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Customization - Notification Infrastructure
Not enough data
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
WhatsApp Messaging - WhatsApp Marketing
8.5
27
9.4
11
8.7
29
9.2
11
8.1
28
8.9
11
8.9
29
8.9
11
8.4
29
9.2
11
8.5
29
9.4
11
WhatsApp Business Platform - WhatsApp Marketing
8.3
27
9.4
11
8.7
28
9.4
11
8.1
26
9.4
11
8.7
28
9.5
11
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
193
8.7
116
8.9
230
|
Verified
8.9
138
|
Verified
8.7
178
8.2
123
8.9
177
8.7
127
Campaigns
8.5
190
|
Verified
8.3
95
|
Verified
9.3
237
|
Verified
9.3
142
|
Verified
8.8
188
8.6
85
|
Verified
8.2
152
7.8
67
9.1
178
8.9
123
9.3
192
9.2
143
Engagement
8.6
166
8.3
96
Platform
8.8
202
8.8
123
8.8
197
|
Verified
8.8
115
|
Verified
8.6
174
8.5
82
Agentic AI - Mobile Marketing
8.5
11
7.1
7
8.0
11
8.1
7
7.7
11
7.8
6
8.0
11
7.9
7
7.6
11
8.1
7
7.9
11
8.6
7
Marketing Operations
8.4
217
|
Verified
8.6
115
|
Verified
8.8
247
|
Verified
8.8
135
|
Verified
8.8
253
|
Verified
8.8
142
|
Verified
9.1
237
|
Verified
8.9
132
|
Verified
8.1
101
8.2
99
Feature Not Available
Feature Not Available
Campaign Activity
8.9
259
|
Verified
9.0
164
|
Verified
8.7
263
|
Verified
9.0
165
|
Verified
8.7
238
|
Verified
8.8
144
|
Verified
8.8
231
|
Verified
8.8
139
|
Verified
8.6
222
|
Verified
8.6
128
|
Verified
8.5
175
|
Verified
8.6
124
Agentic AI - Marketing Analytics
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Not enough data
Metrics
9.1
163
9.2
88
9.0
93
8.9
72
8.9
155
9.1
86
9.0
140
8.8
78
9.1
160
9.0
86
Variation Testing
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Not enough data
Administration
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and MoEngage are categorized as Push Notification, Marketing Analytics, Mobile App Analytics, Mobile Marketing, Marketing Automation, Personalization Engines, Customer Journey Mapping, and WhatsApp Marketing
Unique Categories
CleverTap is categorized as Mobile App Optimization
MoEngage is categorized as Notification Infrastructure, SMS Marketing, Personalization, E-Commerce Personalization, Customer Journey Analytics, A/B Testing, Transactional Email, and Proactive Notification
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.9%
Information Technology and Services
6.3%
Internet
5.6%
Entertainment
5.4%
Retail
5.3%
Other
60.5%
Financial Services
13.1%
Online Media
7.3%
Education Management
7.3%
Retail
5.7%
Marketing and Advertising
5.3%
Other
61.2%
Alternatives
Discussions
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Which messaging channels does CleverTap support?
1 Comment
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CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
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1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
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