Compare CleverTap and MoEngage 
Featured Products
At a Glance
Market Segments
Mid-Market (52.8% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
$75.00 Per Month
Contact Us
CleverTap
Star Rating
(641)4.6 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansMoEngage
Star Rating
(524)4.5 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CleverTap excels in overall user satisfaction, reflected in its higher G2 Scores across multiple categories, particularly in mobile app analytics and push notifications. Users appreciate its ability to engage customers effectively through personalized communication based on user activity.
- Users say MoEngage offers a user-friendly experience, especially in event tracking and funnel creation. Reviewers highlight how easy it is to build funnels and track user journeys, making it a valuable tool for product decision-making and QA validation.
- According to verified reviews, CleverTap's support team is frequently praised for being responsive and helpful, which enhances the overall user experience. Users have noted that their queries are addressed promptly, contributing to a smoother onboarding process.
- Reviewers mention that MoEngage's real-time segment updates are particularly beneficial for grouping users based on their actions, allowing for more effective targeting. This feature is seen as a significant advantage for marketers looking to optimize their campaigns.
- G2 reviewers highlight that while CleverTap has a robust set of features for personalization and automation, some users find the initial setup to be slightly more complex compared to MoEngage, which is noted for its straightforward implementation process.
- Users report that both platforms provide strong analytics capabilities, but CleverTap's comprehensive dashboard and user activity tracking are often seen as superior, allowing marketers to gain deeper insights into user behavior and campaign performance.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
MoEngage
Growth
Contact Us
Everything B2C marketing and product teams need to engage, analyze, and personalize customer journeys across channels.
- Cross‑channel messaging: Engage customers via Mobile Push, Web Push, Email, SMS, In‑app, On‑site messages, web personalization, webhooks, and ad audience sync (Facebook & Google).
- Behavioral segmentation: Build precise audience segments using attributes, behaviors, RFM, affinity, and offline uploads.
- Campaign management: Send broadcast, event‑triggered, or location‑triggered campaigns with A/B testing and control groups.
Free Trial
CleverTap
Free Trial is available
MoEngage
No trial information availableRatings
Meets Requirements
8.8
537
8.8
412
Ease of Use
8.9
539
9.0
443
Ease of Setup
8.5
325
8.8
238
Ease of Admin
9.0
248
8.8
151
Quality of Support
9.0
528
9.0
413
Has the product been a good partner in doing business?
9.3
246
9.2
151
Product Direction (% positive)
9.5
521
9.6
410
Features by Category
Email Marketing
9.0
168
8.8
157
|
Verified
8.9
161
8.9
154
|
Verified
8.9
159
8.7
158
|
Verified
8.8
147
8.7
130
|
Verified
Online Marketing
8.1
128
8.4
97
8.7
154
8.5
136
|
Verified
9.1
163
8.8
157
|
Verified
9.1
155
8.7
139
|
Verified
8.2
132
Feature Not Available
Lead Management
8.9
138
8.6
106
8.6
137
8.6
123
9.2
170
9.1
162
8.4
122
Feature Not Available
8.6
135
8.3
102
8.6
146
8.6
129
8.6
139
8.6
116
8.8
136
8.4
103
Campaign Management
8.8
146
8.5
129
8.1
135
Feature Not Available
8.1
129
8.4
115
7.8
123
Feature Not Available
Social
Feature Not Available
Feature Not Available
7.9
129
Feature Not Available
7.9
134
8.2
106
7.7
127
7.9
99
|
Verified
8.0
133
8.2
97
|
Verified
Reporting & Analytics
8.9
162
8.7
178
|
Verified
8.4
149
8.5
152
|
Verified
8.4
146
8.4
138
|
Verified
8.5
140
8.4
137
|
Verified
7.4
121
Feature Not Available
Platform
8.7
154
8.6
129
|
Verified
8.7
136
8.5
116
|
Verified
9.2
152
8.9
131
|
Verified
8.3
121
8.3
87
|
Verified
8.6
127
8.5
106
8.8
141
8.9
123
|
Verified
8.5
120
Feature Not Available
Agentic AI - Marketing Automation
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
Integration
8.6
157
8.7
142
|
Verified
8.5
149
8.6
129
|
Verified
8.2
135
8.0
98
|
Verified
Administration
Not enough data
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Integrations
Not enough data
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Platform
Not enough data
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
User Identification
8.6
196
8.9
86
9.1
211
9.2
100
8.6
183
8.9
75
Tracking & Reporting
9.2
203
9.0
95
9.0
199
8.9
98
8.6
179
8.8
98
8.7
209
9.0
99
8.8
185
8.6
95
9.1
190
8.9
96
Metrics
9.1
163
9.2
87
9.0
93
8.9
71
8.9
155
9.1
85
9.0
140
8.8
77
9.1
160
9.0
85
Visitor Behavior
Not enough data
9.2
52
Not enough data
9.1
57
|
Verified
Not enough data
8.8
42
Templates
Not enough data
9.1
41
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
9.1
53
|
Verified
Personalization
Not enough data
8.9
51
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
8.9
50
|
Verified
Not enough data
9.0
43
Not enough data
8.9
46
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
8.9
55
|
Verified
Multichannel
Not enough data
8.9
50
|
Verified
Not enough data
9.2
56
|
Verified
Not enough data
9.4
52
|
Verified
Administration
Not enough data
9.2
58
|
Verified
Not enough data
9.1
58
|
Verified
Not enough data
9.0
56
|
Verified
Not enough data
8.8
53
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.0
239
8.9
213
9.3
253
9.2
225
8.9
240
8.9
211
9.2
257
9.1
231
9.3
241
9.1
223
Analytics
8.9
250
8.7
222
8.8
237
8.7
220
Optimization
8.9
239
8.8
211
9.0
244
8.8
219
9.0
236
8.6
207
8.7
217
8.6
189
Agentic AI - Push Notification
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Not enough data
Segmentation
9.4
70
9.1
27
9.5
67
9.2
31
Targeting
9.5
67
9.1
29
9.3
66
8.8
28
Triggered Content
9.3
58
8.5
24
9.4
65
9.0
30
9.4
66
9.2
28
Personalized Content
9.2
59
8.6
26
8.5
58
8.7
21
9.0
56
8.7
21
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.9
29
Not enough data
Feature Not Available
Not enough data
8.9
30
Not enough data
Feature Not Available
Not enough data
8.2
28
Not enough data
6.9
26
Not enough data
9.0
27
Not enough data
8.9
27
SMS Platform
Not enough data
8.7
28
Not enough data
8.9
29
Not enough data
8.5
27
Not enough data
8.0
25
Not enough data
8.3
24
Not enough data
8.8
24
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.6
162
8.9
115
8.6
157
8.8
119
8.9
151
8.8
107
8.8
137
Feature Not Available
8.8
140
8.9
47
Agentic AI - Customer Journey Mapping
8.3
7
Not enough data
Platform Basics
Not enough data
9.1
172
|
Verified
Not enough data
8.9
173
|
Verified
Platform Data
Not enough data
8.8
171
|
Verified
Not enough data
8.7
165
|
Verified
Not enough data
8.9
183
|
Verified
Not enough data
8.8
168
|
Verified
Platform Additional Functionality
Not enough data
8.9
175
|
Verified
Not enough data
8.7
168
|
Verified
Not enough data
8.7
163
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
Not enough data
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Administration
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Computing
Not enough data
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Experimental Design
Not enough data
8.5
83
Not enough data
8.5
81
Not enough data
8.5
97
Analytics
Not enough data
8.9
113
Not enough data
8.3
77
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
Not enough data
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Customization - Notification Infrastructure
Not enough data
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
WhatsApp Messaging - WhatsApp Marketing
8.5
26
9.4
11
8.7
29
9.2
11
8.1
27
8.9
11
8.9
28
8.9
11
8.5
29
9.2
11
8.5
28
9.4
11
WhatsApp Business Platform - WhatsApp Marketing
8.3
27
9.4
11
8.7
27
9.4
11
8.2
25
9.4
11
8.7
27
9.5
11
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
192
8.7
114
8.9
231
|
Verified
8.9
137
|
Verified
8.7
177
8.2
121
8.9
177
8.7
125
Campaigns
8.5
189
|
Verified
8.3
93
|
Verified
9.3
241
|
Verified
9.3
141
|
Verified
8.8
187
8.6
83
|
Verified
8.2
151
7.7
65
9.1
179
8.9
122
9.3
194
9.2
144
Engagement
8.6
165
8.3
94
Platform
8.8
201
8.8
121
8.9
197
|
Verified
8.7
113
|
Verified
8.6
173
8.4
80
Agentic AI - Mobile Marketing
8.3
12
6.0
5
8.0
11
7.3
5
7.7
11
Not enough data
8.0
11
7.0
5
7.6
11
7.3
5
7.9
11
8.0
5
Marketing Operations
8.4
216
|
Verified
8.6
114
|
Verified
8.8
246
|
Verified
8.8
134
|
Verified
8.8
252
|
Verified
8.8
142
|
Verified
9.1
236
|
Verified
8.9
131
|
Verified
8.1
100
8.3
98
Feature Not Available
Feature Not Available
Campaign Activity
8.9
258
|
Verified
9.0
163
|
Verified
8.7
263
|
Verified
9.0
164
|
Verified
8.7
237
|
Verified
8.8
143
|
Verified
8.8
231
|
Verified
8.8
138
|
Verified
8.6
221
|
Verified
8.6
127
|
Verified
8.5
174
|
Verified
8.6
123
Agentic AI - Marketing Analytics
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Not enough data
Metrics
9.1
163
9.2
87
9.0
93
8.9
71
8.9
155
9.1
85
9.0
140
8.8
77
9.1
160
9.0
85
Variation Testing
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Not enough data
Administration
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and MoEngage are categorized as Push Notification, Marketing Analytics, Mobile App Analytics, Mobile Marketing, Marketing Automation, Personalization Engines, Customer Journey Mapping, and WhatsApp Marketing
Unique Categories
CleverTap is categorized as Mobile App Optimization
MoEngage is categorized as Notification Infrastructure, SMS Marketing, Personalization, E-Commerce Personalization, Customer Journey Analytics, A/B Testing, Transactional Email, and Proactive Notification
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.8%
Information Technology and Services
6.2%
Internet
5.7%
Entertainment
5.4%
Retail
5.4%
Other
60.6%
Financial Services
13.1%
Education Management
7.3%
Online Media
7.3%
Retail
5.7%
Information Technology and Services
5.3%
Other
61.2%
Alternatives
Discussions
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
ZG
very nice industryRead more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Is there a way to have the offer change dynamically pushed out to customers via CleverTap?
1 Comment
MG
Yes, very much possible. CleverTap can help you serve real-time content based on your offers or user's behavior, through multiple channels of engagement....Read more
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TM
Hi Faquih, Thanks for brining up this question. The best way to do this is by using the MoEngage Analytics tool. You can customize the reports and charts to...Read more
What is MoEngage used for?
1 Comment
SS
Moengage is automated centralised campaign management tool that give all opportunity to connect your customer by every way of communication weather WhatsApp,...Read more
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