# What’s the best software for tracking ROI on marketing spend?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">We’re looking for ROI tracking tools that unify marketing data, handle attribution across channels, and give clear insights without endless dashboard juggling. Ideally, something accurate, easy to roll out, and scalable.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">We’re hoping to find something that’s:</p><ul>
<li>Reliable in fixing tracking gaps (e.g., iOS updates)</li>
<li>Strong in multi-touch attribution</li>
<li>Real-time and transparent with ROI insights</li>
<li>Easy to use across a small-to-mid team</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Here are a few platforms we’ve been researching on G2: <a class="a a--md" elv="true" href="https://www.g2.com/products/webfx/reviews">WebFX</a>, <a class="a a--md" elv="true" href="https://www.g2.com/products/smartsites/reviews">SmartSites </a>, and <a class="a a--md" elv="true" href="https://www.g2.com/products/infusemedia-infuse/reviews">Infuse</a>.  If you’ve worked with any of these (or others), I’d love to hear:</p><ul>
<li>What made you pick that tool?</li>
<li>How easy was it to implement and use?</li>
<li>Any wins, challenges, or surprises you’ve had?</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Would really appreciate your advice and experiences!</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 11 months ago
- Author title: Content Marketing Specialist
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;What metrics does your team usually track to evaluate email marketing workflows? &lt;/p&gt;

##### Comment Metadata
- Posted at: 11 months ago
- Author title: Content Marketing Specialist





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