--- title: MoEngage Reviews meta_title: 'MoEngage Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 525 reviews by the users' company size, role or industry to find out how MoEngage works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 525 scale: '5' date_modified: '2026-08-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # MoEngage Reviews **Vendor:** MoEngage **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.5/5.0 **Total Reviews:** 525 ## About MoEngage MoEngage is an Agentic customer engagement platform trusted by 1,350+ global brands, including Coca-Cola, Flipkart, Starbucks, Citibank, Domino’s, T-Mobile, and OYO. We power personalized experiences for 2 billion users monthly, tracking over 1 trillion data points and delivering 100B+ messages per month. Founded in 2014 to solve repetitive customer engagement challenges, the platform has evolved into a full-stack solution that unifies data, AI, and engagement across 16+ channels. At the core of our platform is Merlin AI - a purpose-built Agentic AI for marketing teams. MoEngage’s Merlin AI enables marketers with a suite of specialized native and custom agents to build segments, campaigns, discover insights, and automate marketing workflows. With our acquisition of Aampe, brands can now create a decisioning agent per user to bring true 1:1 personalization at scale. Industry analysts and the marketers who use the platform every day agree: MoEngage is the leading modern alternative to legacy marketing clouds. It has been recognized as a top 4 vendor in The Forrester Wave™ for Cross-Channel Marketing Hubs 2024, a Visionary in Gartner® Magic Quadrant™ for Personalization Engines 2026, and a Leader in the IDC MarketScape for AI-enabled Customer Data Platforms 2026. This analyst validation is backed up by customers, who have named MoEngage as a "Customers’ Choice" in the Gartner® Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs for three years in a row! MoEngage helps brands in 60+ countries to create standout digital experiences for more than 2 billion customers every month. MoEngage is backed by leading investors, including Goldman Sachs Asset Management, B Capital, Steadview Capital, ChrysCapital, Multiples, Eight Roads, F-Prime, and Matrix Partners, with 800+ employees across 15 global offices, recently closing a $280M Series F round. ## MoEngage Pros & Cons **What users like:** - Users appreciate the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data system. (54 reviews) - Users appreciate the **easy funnel building** and **real-time segments** , enhancing insight and decision-making capabilities. (38 reviews) - Users value the **real-time analytics and easy funnel building** in MoEngage, enhancing product decisions and user insights. (32 reviews) - Users find MoEngage **extremely helpful** for segmentation, campaign management, and simplifying complex data for better outcomes. (32 reviews) - Users value the **easy campaign management** of MoEngage, enhancing lead generation and simplifying data complexities effectively. (30 reviews) - Users praise the **excellent customer support** of MoEngage, noting quick responses and effective assistance with issues. (27 reviews) - Engagement (26 reviews) - Automation (24 reviews) - Segmentation (24 reviews) - Intuitive (23 reviews) **What users dislike:** - Users find the **missing session-related attributes** frustrating, needing tech help for profile updates and notification issues. (16 reviews) - Users find the **steep learning curve** challenging, requiring significant time to understand MoEngage's full potential. (14 reviews) - Users note the **limitations in live features and AI performance** of MoEngage, impacting overall satisfaction and functionality. (12 reviews) - Users find **complexity** in managing segments and AI features, leading to confusion in the overall experience. (10 reviews) - Users find the **difficult learning** curve with MoEngage challenging, especially for new users exploring its features. (9 reviews) - Users find MoEngage **expensive** relative to other tools, affecting overall value despite its capabilities. (9 reviews) - Users find that **customer service response times and platform lag** need significant improvement for a better experience. (9 reviews) - Integration Issues (9 reviews) - Slow Loading (9 reviews) - Slow Performance (9 reviews) ## MoEngage Reviews ### 1. Nightmare experience with Moengage **Rating:** 0.0/5.0 stars **Reviewed by:** Lily D. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2024 **What do you like best about MoEngage?** I think for the price they offer, their push notification, messaging segmentation & automation and analytics tools are solid. They don't have an amazing admin user experience in terms of setting up flows to support re-engagement and retention, and this has a cost associated with it in terms of learning the tools and inefficiencies with setting things up quick and easily, but it is a solid tool that allows you to do a lot at a competitive price point. **What do you dislike about MoEngage?** I have had maybe the worst experience with Moengage that I've ever had as a customer during my 6 years running my business, to the point that I've lodged a formal complaint with the consumer watchdog in my country for what appears to be a breach of consumer and corporate law on their part. In my opinion Moengage unfortunately is one of those bad faith companies that make it extremely difficult to cancel your contract with them. But in a way that is way beyond the usual practices you can experience with subscription software. Not only do they not provide a way for you to cancel your subscription through their platform, they ignored 4 separate written attempts I made over 6 months to cancel our subscription repeatedly. This was when our business was experiencing financial difficulties and yet they continued to charge us money and refused to cancel the subscription in clear breach of their own terms of service. They ignored more than 10 emails I sent giving notice to terminate the contract, treated me with contempt when they did respond once and then went back to ignoring my emails, and then continued charging us thousands of dollars a quarter for a service we no longer wanted to use or were using. I tried changing our company bank details to prevent them from continuing to charge us and then they just used the old bank account details they had on file for us to continue to charge us money. It honestly is shocking to me that an established company with good reviews online has been this awful to deal with. I'm at a point where I'm disputing the charges with our bank and trying to block them from charging us in future via my bank, while they continue to completely ignore my cancellation attempts. To reiterate - we are totally within our rights to cancel the contract - there is nothing in there about fixed terms, and we gave more than the 30 days required notice. Keep in mind this is for a standard subscription contract that we are legally entitled to cancel by emailing them. So as one business owner to another, I advise you please do not to go with these guys and just pay a bit more for a reputable service that doesn't treat their customers this way. At a point when my business was struggling, it's been a kick in the pants that is just so avoidable if they would treat their customers as human beings and with the normal respect afforded to people. It honestly feels criminal to me at this point and has taken up hours of my time trying to resolve something that should be simple and straightforward. Bottom line - save yourself the trouble and please go with another provider. **What problems is MoEngage solving and how is that benefiting you?** We needed an affordable system to send out automated push notifications for our mobile app product and also automated drip campaign emails that have a level of personalization when onboarding new users and re-engaging existing users. We used Moengage also to analyse the effectiveness of our re-engagement comms, both email and mobile push notifcations, and did some A/B testing of different types of messages. ## MoEngage Discussions - [How to collect presize data from MoE?](https://www.g2.com/discussions/50673-how-to-collect-presize-data-from-moe) - 1 comment, 2 upvotes - [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote - [Yes](https://www.g2.com/discussions/moengage-yes) - 1 comment, 1 upvote - [What are the best practices to be followed for increasing notification delivery rates and CTRs if we are a social engagement platform?](https://www.g2.com/discussions/what-are-the-best-practices-to-be-followed-for-increasing-notification-delivery-rates-and-ctrs-if-we-are-a-social-engagement-platform) - 1 comment, 1 upvote - [How do I increase my notification delivery rate?](https://www.g2.com/discussions/how-do-i-increase-my-notification-delivery-rate) - 1 comment, 1 upvote - 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Monitoring - Targeting - Guided Selling **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Text Scheduler - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Platform Basics** - Customizable Templates - Exporting - Multi-user Access and Collaboration - Data Analytics - Predictive Analytics - Behavioral Analytics - Campaign Analytics - Website Analytics - Visual Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **Messaging Channels** - SMS Messaging - Email - Voice Messaging - Two way messaging **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding - Generative AI **Consolidation - Notification Infrastructure** - Automation - API Integration - Template **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing - Activity Dashboard - Activity Tracking - A/B Testing **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Templates** - Library - Customization - Optimization **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Administration** - Scheduling - Triggered Notifications - Segmentation - Integrations **Experimental Design** - Multivariate testing capacities - Split Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations - Multivariate Testing **Customization - Notification Infrastructure** - User Preference - Analytics - Drag and Drop **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Additional Functionality** - Multi-Channel Marketing - Map Creation - Email Marketing - Single Sign On - Performance Metrics - Customer Database - API - Activity Dashboard - Data Linking - Whiteboard - Drag & Drop - Data Visualization - Collaboration Tools - Brainstorming - Conversion Tracking - Workflow Management - Activity Tracking - Behavior Tracking - Personalization - Customizable Reports - Customer Journey Mapping - Customer Profiles - AI Copilot - Third-Party Integrations - Real-Time Notifications - Tagging - Audience Targeting - CRM - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Communication Management - Attribution Modeling - Action Management - Map Sharing - Engagement Tracking - Customizable Branding - Generative AI - Customer Touchpoints - Customer Experience Management - Diagramming - Campaign Management - A/B Testing - Storyboarding - Customer Segmentation **Campaign Management** - Program Management - Calendaring - Campaign Management - Workflow Management - Template Management **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability - Workflow Management - List Management - Template Management - Email Management - Subscription Management - Click Tracking **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Analytics** - Reporting and Analytics - Heatmaps - Visual Analytics **Additional Functionality** - Alerts/Notifications - Surveys & Feedback - Mobile Access - Customizable Templates - Workflow Management - Customizable Reports - Visual Editor - Conversion Rate Optimization - Access Controls/Permissions - Campaign Segmentation - Widgets - Activity Dashboard - Funnel Analysis - Drag & Drop - API - Content Management - Behavior Tracking - Landing Pages/Web Forms - Engagement Tracking - Geotargeting - AI Copilot - Monitoring - Conversion Tracking - Customizable Branding - Real-Time Data - Assessment Management - Search/Filter - Data Visualization - Statistical Analysis **Additional Functionality** - Third-Party Integrations - Customizable Branding - Email Monitoring - Generative AI - Mobile Access - WYSIWYG Editor - Real-Time Data - Unsubscribe Database - AI Copilot - Drag & Drop - Geolocation - Event Triggered Actions - Simple Mail Transfer Protocol (SMTP) - Contact Database - Campaign Analytics - SMS Messaging - Customizable Forms - Autoresponders - Email Marketing - Message Personalization - Reporting/Analytics - Dynamic Content - Customizable Fields - Campaign Scheduling - Email Distribution **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Social** - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Audience Targeting - Third-Party Integrations **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top MoEngage Alternatives - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - 4.5/5.0 (564 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) - 4.5/5.0 (756 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (615 reviews)