MoEngage Features

Based on 143 MoEngage reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file.

Based on 130 MoEngage reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Based on 99 MoEngage reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

Based on 130 MoEngage reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements

Based on 117 MoEngage reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Based on 132 MoEngage reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Based on 88 MoEngage reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies.

As reported in 107 MoEngage reviews. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Based on 124 MoEngage reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

As reported in 36 MoEngage reviews. Ability to define a custom domain from which emails are sent.

As reported in 37 MoEngage reviews. Able to send emails from multiple domains.

As reported in 37 MoEngage reviews. Ability to use a dedicated IP for deliverability.

Availability and quality of documentation for API, code library, implementation, and set up. 36 reviewers of MoEngage have provided feedback on this feature.

Based on 37 MoEngage reviews. Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.

Tracks emails sent and delivery rates and compiles them into standard reports. 37 reviewers of MoEngage have provided feedback on this feature.

Provides features and infrastructure to allow scaling for large organizations. This feature was mentioned in 37 MoEngage reviews.

Based on 37 MoEngage reviews. Emails are consistently received and software performs reliably.

Optimizes marketing campaigns for mobile devices. 123 reviewers of MoEngage have provided feedback on this feature.

Based on 115 MoEngage reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers.

As reported in 82 MoEngage reviews. Facilitates global text message and mobile marketing campaigns.

Based on 158 MoEngage reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically

Based on 155 MoEngage reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending.

Based on 159 MoEngage reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

Based on 131 MoEngage reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores

Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. This feature was mentioned in 98 MoEngage reviews.

Based on 137 MoEngage reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

Based on 158 MoEngage reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

Based on 140 MoEngage reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages.

A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. 107 reviewers of MoEngage have provided feedback on this feature.

Based on 124 MoEngage reviews. Data quality consists of deduplication, cleansing, and appending your marketing database.

As reported in 161 MoEngage reviews. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

Based on 103 MoEngage reviews. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. 129 reviewers of MoEngage have provided feedback on this feature.

Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. 117 reviewers of MoEngage have provided feedback on this feature.

Sync lead, contact, account, and opportunity information with your CRM system. 104 reviewers of MoEngage have provided feedback on this feature.

As reported in 130 MoEngage reviews. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.

Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. This feature was mentioned in 116 MoEngage reviews.

Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. 107 reviewers of MoEngage have provided feedback on this feature.

Based on 100 MoEngage reviews and verified by the G2 Product R&D team. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.

Based on 98 MoEngage reviews and verified by the G2 Product R&D team. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

Based on 179 MoEngage reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

Based on 153 MoEngage reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

Based on 139 MoEngage reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

Based on 138 MoEngage reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

As reported in 87 MoEngage reviews. Configures and accurately measures an appropriate measure of engagement, such as average session length.

As reported in 71 MoEngage reviews. Accurately determines where users close the app during their sessions.

Accurately measures bounce rate. This feature was mentioned in 85 MoEngage reviews.

Based on 77 MoEngage reviews. Tracks user return rates and related metrics.

Based on 85 MoEngage reviews. Tracks what proportion of users convert via a certain action.

Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates. This feature was mentioned in 39 MoEngage reviews.

Quantity and quality of preset email templates for administrators to construct their own emails. This feature was mentioned in 38 MoEngage reviews.

Able to customize the unsubscribe templates, handler, and tracking. 40 reviewers of MoEngage have provided feedback on this feature.

Able to segment transactional emails based on their purpose. 38 reviewers of MoEngage have provided feedback on this feature.

Based on 38 MoEngage reviews. Detailed logs for tracking and debugging mail server activity.

Alerts administrator whenever a pre-set event occurs. This feature was mentioned in 39 MoEngage reviews.

As reported in 11 MoEngage reviews. Ability to schedule push notifications at a specific date and time, or set an expiration for time-bound messages

As reported in 11 MoEngage reviews. Provides the ability to automate notifications based on user behavior

Ability to segment audiences based on device type, location, demographics, customer behavior, etc. 11 reviewers of MoEngage have provided feedback on this feature.

As reported in 11 MoEngage reviews. Ability to integrate with other software that stores customer data to generate reminders (i.e. CRM software)

As reported in 35 MoEngage reviews. Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)

Based on 37 MoEngage reviews. API used to track the status of emails.

API used to send emails (e.g. Web API, SMTP API) 36 reviewers of MoEngage have provided feedback on this feature.

Based on 35 MoEngage reviews. Testing to ensure emails do not go to recipient's spam folder.

Based on 86 MoEngage reviews. Identifies user demographics like gender or age.

Based on 100 MoEngage reviews. Enables the view of analytic data based on user segment.

As reported in 75 MoEngage reviews. Identifies users locations.

Enables you to define custom events for analysis. 95 reviewers of MoEngage have provided feedback on this feature.

Based on 98 MoEngage reviews. Provides real-time reports.

As reported in 98 MoEngage reviews. Measures user acquisition analytics.

As reported in 99 MoEngage reviews. Provides a holistic summary of your data.

Based on 95 MoEngage reviews. Displays a users progress throughout specific paths in an application.

Displays a users activity history. This feature was mentioned in 96 MoEngage reviews.

Attributes app installs to the marketing campaigns and media sources that drove it. This feature was mentioned in 116 MoEngage reviews.

Based on 138 MoEngage reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns.

Based on 123 MoEngage reviews. Measures user-level uninstall insights.

Based on 127 MoEngage reviews. Creates custom data views to suit every team member's needs.

Based on 95 MoEngage reviews and verified by the G2 Product R&D team. Collects geo-location data on mobile users to customize relevant campaigns.

Based on 142 MoEngage reviews and verified by the G2 Product R&D team. Pushes notifications or text messages to mobile devices

Based on 85 MoEngage reviews and verified by the G2 Product R&D team. Provides templates for mass mobile messaging campaigns

Facilitates two-way text messaging to encourage consumer engagement and loyalty 67 reviewers of MoEngage have provided feedback on this feature.

Personalizes and optimizes email mobile marketing campaigns. This feature was mentioned in 123 MoEngage reviews.

Based on 143 MoEngage reviews. Identifies the most granular audience segments based on actions, inactions, and user properties.

As reported in 213 MoEngage reviews. Allow users to customize their messages.

As reported in 225 MoEngage reviews. Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages

As reported in 211 MoEngage reviews. Retarget your messages based on previous user engagement.

Segment audience based on device type, location, demographics, customer behavior, etc. This feature was mentioned in 231 MoEngage reviews.

As reported in 223 MoEngage reviews. Automate notifications based on user behavior

Based on 96 MoEngage reviews. Sends out coupons and promotions to reward and entice mobile device users.

Based on 114 MoEngage reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Based on 134 MoEngage reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns

Based on 141 MoEngage reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history

Based on 131 MoEngage reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Includes features for budgeting, forecasting, and managing marketing investments 98 reviewers of MoEngage have provided feedback on this feature.

Based on 163 MoEngage reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy

Based on 164 MoEngage reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns

Based on 143 MoEngage reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities

Based on 138 MoEngage reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels

Based on 127 MoEngage reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

As reported in 123 MoEngage reviews. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Monitor the behavior of website and online store visitors This feature was mentioned in 53 MoEngage reviews.

Based on 58 MoEngage reviews and verified by the G2 Product R&D team. Ability to target website visitors based on behavioral patterns

Adapt the selling process to each visitor, including content and pricing 43 reviewers of MoEngage have provided feedback on this feature.

Based on 42 MoEngage reviews and verified by the G2 Product R&D team. Provide a library of templates for various purposes such as website engagement or e-commerce

Based on 56 MoEngage reviews and verified by the G2 Product R&D team. Allows users to customize templates and use them on multiple channels easily

Based on 54 MoEngage reviews and verified by the G2 Product R&D team. Track the performance of different versions of templates and suggest optimizations

Based on 52 MoEngage reviews and verified by the G2 Product R&D team. Recommend products based on order history and online behavior

Based on 47 MoEngage reviews and verified by the G2 Product R&D team. Provide custom content to website visitors based on their online behavior

Based on 51 MoEngage reviews and verified by the G2 Product R&D team. Deliver messages targeted at buyers who are about to leave an online store

Based on 44 MoEngage reviews. Optimize search based on the role of the user or inventory availability

Based on 47 MoEngage reviews and verified by the G2 Product R&D team. Machine learning or artificial intelligence that powers the personalization features of the platform.

Based on 47 MoEngage reviews and verified by the G2 Product R&D team. Tools to automatically recommend products to a customer based on their viewing or purchasing history.

Based on 56 MoEngage reviews and verified by the G2 Product R&D team. The ability to test various configurations and recommendations to determine which are most successful with customers.

Based on 56 MoEngage reviews and verified by the G2 Product R&D team. Tools to create personalized messaging based on customer data collected from purchases or viewing history.

Based on 51 MoEngage reviews and verified by the G2 Product R&D team. Integrate personalized content and recommendations on websites

Based on 57 MoEngage reviews and verified by the G2 Product R&D team. Define customized email templates which are sent automatically

Based on 53 MoEngage reviews and verified by the G2 Product R&D team. Include personalization features that are mobile-friendly and responsive

As reported in 222 MoEngage reviews. Track and report on performance metrics and conversions

Based on 220 MoEngage reviews. Report on audience demographics and engagement

Provides reporting and analytics tools to quantify the results of the experiment. 113 reviewers of MoEngage have provided feedback on this feature.

As reported in 77 MoEngage reviews. Provides heatmap functionality to assess what parts of the website visitors are engaging with most.

Provides native A/B testing for content and campaigns. 27 reviewers of MoEngage have provided feedback on this feature.

Allows users to build and analyze customer profiles. This feature was mentioned in 31 MoEngage reviews.

As reported in 29 MoEngage reviews. Presents messaging depending on customer behavior.

Presents messaging depending on customer context. 28 reviewers of MoEngage have provided feedback on this feature.

As reported in 24 MoEngage reviews. Content triggered by customer's given geolocation.

Based on 30 MoEngage reviews. Emails triggered by customer activity or behavior.

Messages triggered by customer activity or behavior. 28 reviewers of MoEngage have provided feedback on this feature.

Based on 26 MoEngage reviews. Provides recommendations based on customer metrics.

Based on 21 MoEngage reviews. Calculates and presents customized discounts.

Personalizes web experiences and presented content based on customer metrics. This feature was mentioned in 21 MoEngage reviews.

Enables users to send mass text message campaigns This feature was mentioned in 29 MoEngage reviews.

As reported in 30 MoEngage reviews. Provides the ability to schedule single or bulk text messages to recipients on a specific date and time

Provides automatic URL shortening to use less characters via text This feature was mentioned in 28 MoEngage reviews.

Sends out multimedia via text messages, such as coupons, pictures, and audio 26 reviewers of MoEngage have provided feedback on this feature.

Offers features for personalizing text messages based on customer information or past behavior This feature was mentioned in 27 MoEngage reviews.

As reported in 27 MoEngage reviews. Allows users to establish automated workflows and triggers to deliver transactional text messages

Based on 211 MoEngage reviews. Test variations of a push notification on a portion of users and track conversions

Personalize messages with contextual data such as customer names or product recommendations This feature was mentioned in 219 MoEngage reviews.

Enhance messages with images, emojis, animated gifs, or videos This feature was mentioned in 207 MoEngage reviews.

Integrate with third-party marketing or e-commerce software This feature was mentioned in 189 MoEngage reviews.

Based on 59 MoEngage reviews and verified by the G2 Product R&D team. The ability to create and customize marketing campaigns based on user data.

Based on 59 MoEngage reviews and verified by the G2 Product R&D team. Easily digestible visual representations of data collected by the platform.

Based on 57 MoEngage reviews and verified by the G2 Product R&D team. Data collected from customers to be analyzed by analytics tools or other e-commerce software.

Based on 54 MoEngage reviews and verified by the G2 Product R&D team. The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.

Based on 115 MoEngage reviews. Provide templates for customer journey mapping to jumpstart the process.

Ability to export customer journey maps in a variety of formats to present and analyze. 119 reviewers of MoEngage have provided feedback on this feature.

As reported in 107 MoEngage reviews. Allow team members to invite others to collaborate on journey maps and make direct changes.

Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation. 47 reviewers of MoEngage have provided feedback on this feature.

Based on 171 MoEngage reviews and verified by the G2 Product R&D team. Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).

Based on 173 MoEngage reviews and verified by the G2 Product R&D team. Automates the testing and optimization of customer-facing messaging and campaigns.

Based on 171 MoEngage reviews and verified by the G2 Product R&D team. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).

Based on 165 MoEngage reviews and verified by the G2 Product R&D team. Ability to measure product usage by feature, campaign performance by source, and other trending metrics.

Based on 183 MoEngage reviews and verified by the G2 Product R&D team. Provides dashboards to combine and visualize quantitative and qualitive customer journey data.

Based on 168 MoEngage reviews and verified by the G2 Product R&D team. Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.

Based on 175 MoEngage reviews and verified by the G2 Product R&D team. Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.

Based on 168 MoEngage reviews and verified by the G2 Product R&D team. Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.

Based on 163 MoEngage reviews and verified by the G2 Product R&D team. Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements.

Provides pre-built or customizable performance reports 28 reviewers of MoEngage have provided feedback on this feature.

Based on 29 MoEngage reviews. Automates tasks and features for added convenience

Offers a white labeling service for agencies or resellers to customize platform branding This feature was mentioned in 27 MoEngage reviews.

Text enables landline phones so users can receive text messages sent to an existing business number 25 reviewers of MoEngage have provided feedback on this feature.

Provides businesses with 5- to 6-digit short codes for running text marketing campaigns This feature was mentioned in 24 MoEngage reviews.

Facilitates the integration of text messaging into existing business applications through an SMS gateway API 24 reviewers of MoEngage have provided feedback on this feature.

Ability to send reminders via SMS messaging to a mobile device 10 reviewers of MoEngage have provided feedback on this feature.

Based on 11 MoEngage reviews. Ability to send proactive notifications via email

Ability to send reminders via voice messaging This feature was mentioned in 10 MoEngage reviews.

As reported in 11 MoEngage reviews. Ability to support a two way messaging/conversation between customer and customer support agent

As reported in 83 MoEngage reviews. Allows for the testing of multiple variables at a time during a single test.

Allows multiple experiments to be deployed simultaneously. 81 reviewers of MoEngage have provided feedback on this feature.

Based on 97 MoEngage reviews. Allows mobile web pages to be tested during A/B experiments.

Based on 86 MoEngage reviews. What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding.

Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing. 101 reviewers of MoEngage have provided feedback on this feature.

Based on 102 MoEngage reviews. Requires little to no knowledge of coding. Usually this means it comes with prewritten code.

Includes pre-built workflow and automation capabilities This feature was mentioned in 16 MoEngage reviews.

As reported in 16 MoEngage reviews. Offers multichannel and multi product API integration

As reported in 16 MoEngage reviews. Features template Engine/ template repository

Allows users to set their own notification preferences This feature was mentioned in 17 MoEngage reviews.

Based on 18 MoEngage reviews. Measures notification performance with analytics and actionable insights

Users can use drag and drop filters to make adjustments as needed This feature was mentioned in 17 MoEngage reviews.

Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications 11 reviewers of MoEngage have provided feedback on this feature.

Enables users to send mass WhatsApp marketing campaigns 11 reviewers of MoEngage have provided feedback on this feature.

Based on 11 MoEngage reviews. Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty

Offers features for personalizing WhatsApp messages based on customer information or past behavior This feature was mentioned in 11 MoEngage reviews.

Allow users to share promotions with subscribers via WhatsApp 11 reviewers of MoEngage have provided feedback on this feature.

Provides automated WhatsApp message replies to recipients This feature was mentioned in 11 MoEngage reviews.

Deliver tailored promotions to specific audience segments 11 reviewers of MoEngage have provided feedback on this feature.

Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API This feature was mentioned in 11 MoEngage reviews.

Based on 11 MoEngage reviews. Allow customers to browse, discover, research, purchase, and complete payment in real-time

Provides analytics on opt-ins, open and delivery rates, and click-throughs This feature was mentioned in 11 MoEngage reviews.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives