--- title: MoEngage Reviews meta_title: 'MoEngage Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 524 reviews by the users' company size, role or industry to find out how MoEngage works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 524 scale: '5' date_modified: '2026-08-02' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # MoEngage Reviews **Vendor:** MoEngage **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.5/5.0 **Total Reviews:** 524 ## About MoEngage MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. Enterprises use MoEngage to be more agile, efficient, and independent. They achieve this by increasing campaign velocity, reducing the time to go live, optimizing at scale, and eliminating redundancy while maintaining data security and privacy. \> Data Ingestion and Management: MoEngage combines data from multiple offline and online sources to help brands gain a 360-degree view of their customers. \> Customer, Journey, and Campaign Insights: MoEngage Analytics provides marketers and product owners with real-time insights into customer behavior, journey, product usage, preferences, and interests. \> Segmentation and Personalization: Brands can leverage MoEngage’s Real-time Segmentation and Personalization suite to orchestrate journeys and build 1:1 experiences across the website, mobile, email, social, and instant messaging channels. \> Transactional Messaging/Critical Alert Infrastructure: MoEngage Inform, the transactional messaging infrastructure, helps brands unify their promotional and transactional communication on a single platform, enabling better insights and lower maintenance costs. \> Proprietary AI Agents and Machine Learning: MoEngage’s AI Agents help marketers develop winning copies and creatives, build customer segments, craft relevant journeys, optimize campaigns and channels that boost engagement, and reduce campaign go-live times. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. For over a decade, leading consumer brands in 60+ countries have been using MoEngage to reach enterprise goals that are most important to their global business without compromising quality or speed of execution. Our ever-expanding partner ecosystem helps enterprise brands build a lean, flexible, and reliable martech stack. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. ## MoEngage Pros & Cons **What users like:** - Users appreciate the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data system. (54 reviews) - Users appreciate the **easy funnel building** and **real-time segments** , enhancing insight and decision-making capabilities. (38 reviews) - Users value the **real-time analytics and easy funnel building** in MoEngage, enhancing product decisions and user insights. (32 reviews) - Users find MoEngage **extremely helpful** for segmentation, campaign management, and simplifying complex data for better outcomes. (32 reviews) - Users value the **easy campaign management** of MoEngage, enhancing lead generation and simplifying data complexities effectively. (30 reviews) - Users praise the **excellent customer support** of MoEngage, noting quick responses and effective assistance with issues. (27 reviews) - Engagement (26 reviews) - Automation (24 reviews) - Segmentation (24 reviews) - Intuitive (23 reviews) **What users dislike:** - Users find the **missing session-related attributes** frustrating, needing tech help for profile updates and notification issues. (16 reviews) - Users find the **steep learning curve** challenging, requiring significant time to understand MoEngage's full potential. (14 reviews) - Users note the **limitations in live features and AI performance** of MoEngage, impacting overall satisfaction and functionality. (12 reviews) - Users find **complexity** in managing segments and AI features, leading to confusion in the overall experience. (10 reviews) - Users find the **difficult learning** curve with MoEngage challenging, especially for new users exploring its features. (9 reviews) - Users find MoEngage **expensive** relative to other tools, affecting overall value despite its capabilities. (9 reviews) - Users find that **customer service response times and platform lag** need significant improvement for a better experience. (9 reviews) - Integration Issues (9 reviews) - Slow Loading (9 reviews) - Slow Performance (9 reviews) ## MoEngage Reviews ### 1. With Moengage, I can treat my users personally and solve their problem ASAP when using Treya apps **Rating:** 4.5/5.0 stars **Reviewed by:** Febriyana . | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2020 **What do you like best about MoEngage?** Love how easy Moengage do targeting and personalize our costumer. The dashboard also quite help marketers doing marketing automation seamlessly. We also can understand user journey better when we using Moengage. Another features that will be a good help for us digital marketers are variations of marketing automation campaign that we can create easily without involving tech team. There are several campaign I used regularly such as smart trigger push notification and email marketing. **What do you dislike about MoEngage?** Overall we haven't found any feature in Moengage that we dislike yet, only several feature like custom dashboard need a little improvement and they already working on the improvement earnestly. **Recommendations to others considering MoEngage:** If you are a growth officer that want to understand deeply your user's behavior better than anyone, this tools is the right one to used. Its worth the cost! **What problems is MoEngage solving and how is that benefiting you?** With Segmentation feature, I can understand better what users want when they using our apps by seeing their detailed journey inside Treya app. With campaign feature, I can target specific users with several type of campaign and create multiple content. I also can do A/B test easily when creating marketing automation campaign such as push notification, email marketing, and in-app native without budging out tech guy. With flow campaign feature, I can a seamless combined campaign between push notification and email marketing to match our costumer's journey. This kind of campaign really help my team learning about the behavior of each users ### 2. How MoEngage helps Sociolla to reach SOCO app users **Rating:** 4.0/5.0 stars **Reviewed by:** Arnold D. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2020 **What do you like best about MoEngage?** Great tech, engineer support team + customer service representatives. A powerful dashboard that gives us options to play around especially with push notifications for different platforms - Web, Android, and iOS. Useful features - for example: Key metrics configuration, segmentation, campaign groupings, analytics, events logging, integration validation, easy role/permission settings. **What do you dislike about MoEngage?** Delay in recognizing or profiling users (sometimes logged-in users is detected as guest) - although this seems quite inevitable at most cases, limitation to export details of each push notification campaign, specific features that sometimes are not flexible enough with exact business requirements. **Recommendations to others considering MoEngage:** use all campaign features and consult carefully with your CSR representatives, invite and involve tech team since day 1 as much as possible to get directly into the problem and how the team can solve it in the fastest way. **What problems is MoEngage solving and how is that benefiting you?** Enabling Push Notifications for app users (Android + iOS). More tractions and activations. A lot of indirect benefits that are driven by engaging our app users which we never able to do before we integrated MoEngage with both our Android + iOS apps. By sending different push notification we learn new things every day. ### 3. It's a great tool to integrate your marketing channels **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Furniture | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2020 **What do you like best about MoEngage?** The platform is very user-friendly and it's easy to navigate and create campaigns ourselves. We're able to automate and track campaigns easily using the platform. **What do you dislike about MoEngage?** Since we're using Google Analytics a lot for analysis, it would be useful for us to have utm links added automatically. But in Moengage, we have to manually add the utm for all the campaigns. **What problems is MoEngage solving and how is that benefiting you?** Previously, we have our marketing tools separated into several platform. it's easier now with MoEngage to have all the channels in one platform. We are also able to use the funnel features to see drop offs and target the right customer immediately. mapping customer journey becomes clearer. ### 4. My experiences with MoEngage **Rating:** 4.0/5.0 stars **Reviewed by:** AKASH D. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2020 **What do you like best about MoEngage?** The customization available and control over the minute details which is usually templated. The level of custom use-cases we are able to achieve using this tool is vast and at the same time very useful in making the communications very contextual and personalized. The Customer Success team is very active in making sure we achieve our use-case. They will help you along the way in making sure that we are on the right path. At the same time, the quarterly reviews with them give an idea and help you understand what works and what does not. **What do you dislike about MoEngage?** The campaign setup is a bit lengthier. It takes quite some time to set it up. Another thing is that features are not universal. For example, Sherpa is not available across all channels. This causes issues while setting up similar campaigns across all channels. **Recommendations to others considering MoEngage:** Amazing support team. Tools are always evolving and the best part with MoEngage is that they are continuously in touch with you to make sure that they build whatever is required. **What problems is MoEngage solving and how is that benefiting you?** We are currently trying to create the Re-Marketing funnel optimization using the automations by making sure all the channels are inter-linked. This has helped in optimizing costs across channels for our re-marketing costs but at the same time, we have been able to make sure a user is not bombarded with Ads or communications which helps in making sure the user journey is very seamless. ### 5. Hello Moengage, We have been using moengage since last 5 months for Push and Emails for my company. **Rating:** 5.0/5.0 stars **Reviewed by:** Shivangee K. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2020 **What do you like best about MoEngage?** The super easy POC connect. I have Ayushi Gupta as our POC from Moengage and she is super available for any query. Fav Feature: The target-based SMS setting, can go hand in hand for a business like us which is highly target-based, and not all users need to get our content. **What do you dislike about MoEngage?** Not dislike but a little feedback for some additions to make it better for new people to use it. You can add a "i" that is a little information above new things and query report parameters for us to understand the elements in a better way in our day to day work on moengage. When we add a segment for PNs we are unable to see it our email front, maybe you can somehow get that segment to be visible while sending emails as well. **What problems is MoEngage solving and how is that benefiting you?** We are sending emails and PNs on daily basis to huge amount of our users. We upload different segments almost every day to target those users. ### 6. One of the best marketing automation tool in the industry **Rating:** 5.0/5.0 stars **Reviewed by:** Vaibhav K. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2020 **What do you like best about MoEngage?** We have been using MoEngage from past the 2.5 years, the product has really evolved over time. It has really helped us to scale our marketing and campaign strategy. The segmentation and campaign delivery via various mediums are pretty powerful and help us to target relevant customers. **What do you dislike about MoEngage?** The user interface can be made much better **What problems is MoEngage solving and how is that benefiting you?** MoEngage helped us in targetting users in multiple scenarios who are at different levels of the purchase journey. We can segment users according to our business needs and offer them personalized offers and variable pricing. The different segmented delivery methods (especially on-site messaging and user flows) have helped us to reach out to relevant users and increase subscriptions. ### 7. Perfect tool for Analytics & Customer Engagement on Push Channels **Rating:** 5.0/5.0 stars **Reviewed by:** Ganesh K. | Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2020 **What do you like best about MoEngage?** Segmentation Analytics Omnii-channel reach out to a customer via push channels **What do you dislike about MoEngage?** I have used this panel extensively and there is nothing as of now that the platform lacks. **Recommendations to others considering MoEngage:** Good Platform from Campaigns, Segmentation & Analytics Perspective **What problems is MoEngage solving and how is that benefiting you?** 1. I have solved, automation of my campaigns on e-com platforms, I have seen improvement Login to Checkout Ratio, Improvement in Traffic to Registration ratio due to automated campaigns to users 2. Behavior understanding with strong analytics 3. Smart Campaigns with Intelligent Delay Optimization help to reach out customers at the right time ### 8. Best tool for communicating with your clients **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** October 27, 2020 **What do you like best about MoEngage?** I love the fact that I have the ease of access to all possible communications that I can conduct with the users of my platform. Also, the interface at Moengage is quite user friendly, most of it is self-explanatory. **What do you dislike about MoEngage?** Data uploads and archives could be more organized **Recommendations to others considering MoEngage:** If you want a reliable platform to stay connected to your user base, look no further. **What problems is MoEngage solving and how is that benefiting you?** I have the benefit of targeting different set of audience at different point of actions, Morever the ease of communicating via different kinds of campaigns makes it altogether more dynamic ### 9. The Best Marketing Automation Tool. **Rating:** 4.5/5.0 stars **Reviewed by:** Darshika S. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2020 **What do you like best about MoEngage?** All things integrated at one platform, the analytics and user targeting. **What do you dislike about MoEngage?** Nothing as such, the process of targetting the conversion sets could be more simpler **Recommendations to others considering MoEngage:** A perfect tool for 360-degree marketing apt for user engagement and retention. **What problems is MoEngage solving and how is that benefiting you?** Better conversion on sales, retention. Integrated platform ### 10. it is easy to implement and the support team was quick at responding any issue **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2020 **What do you like best about MoEngage?** as a developer it is quite easy to implement **What do you dislike about MoEngage?** the docs for each release wasn't quite well written **Recommendations to others considering MoEngage:** easy installation and quite powerful dashboard **What problems is MoEngage solving and how is that benefiting you?** we didn't need to handle notification coming from moengage, it can take care of itself ### 11. Review for MoEngage as Omni Channel Service **Rating:** 4.5/5.0 stars **Reviewed by:** Faqih S. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2020 **What do you like best about MoEngage?** MoEngage is very good tool for creating campaign for many kind of channel. Start from notification, SMS, Email, In-App or Pop Up, Desktop Notification, and Social Media using the connector feature **What do you dislike about MoEngage?** MoEngage will has better UI than now, and i hope it has good report for Campaign Flow feature **What problems is MoEngage solving and how is that benefiting you?** We can maintenance retention with user, targeting the right users, send campaign to users in the right time. ### 12. My Experience has been great so far, but I'm sure MoEngage can be better! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2020 **What do you like best about MoEngage?** Overall, MoEngage is really easy to use especially for analytics and segmentation even if you have not worked on similar software in the past **What do you dislike about MoEngage?** Even though it is easy to use, I think in analytics and segmentation there are limitations that might be a bit difficult for me to meet my complex needs. **What problems is MoEngage solving and how is that benefiting you?** Mostly, I used MoEngage for tracking and analysis data. So, MoEngage really helps me to get insight into solving some problems ### 13. Good tool for App marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2020 **What do you like best about MoEngage?** The ease of creating multiple campaigns. One can implement any marketing strategy once Moe is set for the business **What do you dislike about MoEngage?** Analytics is just starting out. Data integration needs to be perfect otherwise one can lose out on campaign creation and implementation **Recommendations to others considering MoEngage:** Implementing this will help your business grow once you have the right marketing strategy at place **What problems is MoEngage solving and how is that benefiting you?** Creating drips for each vertical, Pushing customer across web, mobile sites and app and driving ROI ### 14. Best analytics tools for product growth **Rating:** 5.0/5.0 stars **Reviewed by:** Su D. | Head Of Mobile, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2020 **What do you like best about MoEngage?** I love the dashboard, it's really helpful and contain so many on point information. The UX also good, I have no difficulty while use it. What i really love more is their fast response support. I'm a tech guy, so I have one or two questions and not very good implementation when using MoEngage, but they really helpful, a very fast response support and it makes me comfortable to have collaboration with MoEngage. **What do you dislike about MoEngage?** I might not like the documentation on how to implement the SDK. I'm using hybrid, and the documentation is not really helpful. But lately they working more on the documentation, so it's pretty clear now. I respect their effort on making engineer comfortable when implement MoEngage. **Recommendations to others considering MoEngage:** There are many things you can do with MoEngage. I really love how they handle push notification, it's easy to use and the analytics view is just perfect. I really recommend you to use this if you have a target to grow your product. The dashboard is really easy to use, and there is a team to assist you, and they're really reliable. I'm a very happy customer, they really doing good in assisting, technical, advices, and strategic. **What problems is MoEngage solving and how is that benefiting you?** MoEngage help me to have a really easy access to do push notification, analytics, user acquisition in only one place. It's really good tools to communicate our product to the user. Now, targeting audience and creating strategy for growth team is easier than ever before. ### 15. Messaging made right! **Rating:** 4.0/5.0 stars **Reviewed by:** Akshay R. | Asst Manger Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2019 **What do you like best about MoEngage?** Very user-friendly interface 2. Much convenient (Basis my experience with previous engagement tool) 3. Can send engagement campaigns to multiple platforms all in one go. 4. The reporting structure is very well designed. Had helped me a lot in terms of preparing engagement reports. 5. Analytics provides deep insights basis which the task of optimising campaigns, selecting segments becomes less hectic. **What do you dislike about MoEngage?** Not at all mobile friendly. 2. Frequently takes time to load. (Homepage & even campaigns) **Recommendations to others considering MoEngage:** Personalisation is key in digital marketing and the level of depth of the technical capabilities the Moengage platform offers has been critical in our cross-channel activities. **What problems is MoEngage solving and how is that benefiting you?** We selected Moengage as the expertise they could provide in the digital sphere really drew us. Their product innovation is second to none - they aren't just players in notifications, they are thought leaders. Their support and knowledge they provide, from our client manager to the free webinars they provide to get the most of the tools, are second to none. We look forward to many more years working together and growing on the impressive results we've achieved to date ### 16. Easy to use, and perfect for SMEs **Rating:** 4.0/5.0 stars **Reviewed by:** Nicha T. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2020 **What do you like best about MoEngage?** Helpful and supportive customer success team **What do you dislike about MoEngage?** The features in MoEngage are not quite suitable for the advanced campaign. **Recommendations to others considering MoEngage:** Perfect for SMEs. Reasonable price platform with a supportive and professional team. **What problems is MoEngage solving and how is that benefiting you?** Problems - Incompleted campaign data to export e.g. there's no report for the onsite campaign - GMV amount can't be tracked Benefits - Easy to get customer insights - Easy to schedule general campaigns ### 17. The most comprehensive marketing solution **Rating:** 4.5/5.0 stars **Reviewed by:** Preksha V. | Performance Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2020 **What do you like best about MoEngage?** -Campaign options -Analytics -Ease of usage **What do you dislike about MoEngage?** Not much to dislike. However, there is scope for some more customizations in terms of push and email templates. **Recommendations to others considering MoEngage:** Highly recommended marketing automation software. Easy, accurate and flexible tool. **What problems is MoEngage solving and how is that benefiting you?** Moengage is a one stop solution for all our marketing automation needs. It offers multiple options of campaigns to choose from, beautiful templates, drag & drop editors which are so easy to use and accurate analytics. ### 18. MoEngage has advice and follow every steps start from setup to the process **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2020 **What do you like best about MoEngage?** They provide us with dedicated account manager, to keep monitoring our progress and performance, and how to implement MoEngage features correctly **What do you dislike about MoEngage?** sometimes hard to understand how to use the fields inside dashboard, based on name of field **What problems is MoEngage solving and how is that benefiting you?** Before, We hard to determine drop of number of activation, and with MoEngage We can easily understand which steps We need to fix ### 19. Great support team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2021 **What do you like best about MoEngage?** Easy to use and very good support from moengage team. **What do you dislike about MoEngage?** Some feature need improvement for a better experience **What problems is MoEngage solving and how is that benefiting you?** Understanding user behavior ### 20. Amazing Support Team **Rating:** 4.5/5.0 stars **Reviewed by:** Mishtha W. | Sr. Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2020 **What do you like best about MoEngage?** The tech support to answer any and every question at anytime. **What do you dislike about MoEngage?** Takes some time to understand and use the platform well **What problems is MoEngage solving and how is that benefiting you?** Marketing automation. easy campaign set up and push ### 21. Great platform for user engagement & retention **Rating:** 4.5/5.0 stars **Reviewed by:** Harish k. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2020 **What do you like best about MoEngage?** I would like to say wow for the mo-engage platform. The product feature and channels mo-engage offer are best in the market. mo-engage covers almost every engagement & retention channel. It helps OnlineTyari in a big way... Keep rocking **What do you dislike about MoEngage?** I would like to see more improvement in ease of usage of the platform and speed.,, that can be improved... **Recommendations to others considering MoEngage:** Best esp for engagement and retention **What problems is MoEngage solving and how is that benefiting you?** user engagement, On-boarding, and retention ### 22. Great delivery rate and quick support service. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2020 **What do you like best about MoEngage?** -The delivery rate of the notifications -Fast resolution -Multiple templates available **What do you dislike about MoEngage?** Multi Variate testing unavailable for OSM **Recommendations to others considering MoEngage:** It is a great tool if use at it's optimum. Try using it daily and explore it as much as possible. **What problems is MoEngage solving and how is that benefiting you?** -App Notifications Delivery Rate -Smart Triggers -Email Delivery Rate -Customized Pop Up and In app ### 23. Extremely Powerful and Targeted Approach **Rating:** 4.0/5.0 stars **Reviewed by:** Nikita B. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2020 **What do you like best about MoEngage?** The way it has several ways to communicate and also ways to engage users **What do you dislike about MoEngage?** Takes time to understand the tool, a little complicated. **What problems is MoEngage solving and how is that benefiting you?** I am solving the biggest problem of reaching the target users. It has helped me to have more focused approach in engaging users with the tools that it has inbuilt. ### 24. Great platform to drive engagement and retention with your users **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2020 **What do you like best about MoEngage?** The customer success team is solution-oriented and super helpful in resolving issues. Love the ease of setting up campaigns. **What do you dislike about MoEngage?** It'd be great if MoEngage can enhance its features for AB testing to include variances besides simply changing text across campaigns. There are so many things our team would love to test like frequency of sending campaigns / timing of sending campaigns and we would love to be able to set up experiments quickly and easily. **What problems is MoEngage solving and how is that benefiting you?** Engaging with our customers across channels (email / push / SMS) ### 25. Moengage has been a great tool for enhancing our email capabilities. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2020 **What do you like best about MoEngage?** - excellent after-sales/customer service. the assigned account managers have been very helpful in answering all our queries - monthly/quarterly reviews helps to give us a sense of how our emails have been performing versus other industry or global standards **What do you dislike about MoEngage?** - options for extracting reports may need improvement **What problems is MoEngage solving and how is that benefiting you?** - how to maintain our email reputation - how to improve our open and click-to-open rates ### 26. Moengage is quite a user friendly platform to manage push notifications. We can personalise **Rating:** 4.5/5.0 stars **Reviewed by:** Akansha R. | Assistant Manager - eCommerce & Digital Marketing at Max Fashions, Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2020 **What do you like best about MoEngage?** I like the whole UI/ UX experience. It is easy to navigate. **What do you dislike about MoEngage?** Sometimes i have to fill redundant data. **Recommendations to others considering MoEngage:** Highly recommended! **What problems is MoEngage solving and how is that benefiting you?** Driving relevant conversation with various TGs. The tool aids in analyzing the effectiveness of each and every campaign. ### 27. Omnichannel marketing orchestration simplified **Rating:** 5.0/5.0 stars **Reviewed by:** Adhyyan M. | Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2020 **What do you like best about MoEngage?** It stitches together all channels seamlessly and complements them with features like dynamic product messaging, advanced analytics, intelligent delay optimization and push amplification, which help us serve the right message to the right people at the right time, at scale. **What do you dislike about MoEngage?** Speed of execution on custom requirements sometimes **Recommendations to others considering MoEngage:** Get push amplification+ enhanced for major OEMs in the market for increased push notification delivery. **What problems is MoEngage solving and how is that benefiting you?** Moengage has played a pivotal role in creating a single user view across channels and helped us realize our communication strategy ### 28. light application **Rating:** 4.0/5.0 stars **Reviewed by:** Rizki Porman S. | Grade IV, Enterprise (> 1000 emp.) **Reviewed Date:** September 09, 2020 **What do you like best about MoEngage?** Push Notification for segmented customer **What do you dislike about MoEngage?** find one customer not by search box, but need to create segment first **What problems is MoEngage solving and how is that benefiting you?** Marketing, more customer will find out the latest update/promo from our Product ### 29. UX design is very intuitive and features are easy to find and work through! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2020 **What do you like best about MoEngage?** Simple navigation, fast output of requests and a lot of support articles to dive into all the features that are available. **What do you dislike about MoEngage?** There is no mobile view of the site, this could help very much if I as a user can enter a mobile friendly and responsive site while working. **What problems is MoEngage solving and how is that benefiting you?** Enabling push notifications and other kind of direct marketing tools that my company did not use before. Moengage provided automatic solutions to target segments on a more personal level. ### 30. Accurate & easy to understand tool **Rating:** 4.5/5.0 stars **Reviewed by:** Aakansha S. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 21, 2020 **What do you like best about MoEngage?** The numerous ways to leverage data of consumer behaviour for effective communications. **What do you dislike about MoEngage?** At a granular level, inability to edit interstitials! **What problems is MoEngage solving and how is that benefiting you?** Timely and targeted communication across channels. ### 31. Amazing platform for the engagement ! **Rating:** 5.0/5.0 stars **Reviewed by:** Vikas D. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2020 **What do you like best about MoEngage?** The best part of the platform is the ease to use the platform, as we can keeping going deeper into the platform, but it keeps adding the intelligence itself in the platform. **What do you dislike about MoEngage?** Nothing much, but advertisement should also be added on MoEngage, i.e. it can become one of the additional source for the advertisement. **What problems is MoEngage solving and how is that benefiting you?** We rely on MoEngage for complete client engagement & behavior tracking. ### 32. Good to help jumpstart but unable to scale and grow along (especially on more complex issues) **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2019 **What do you like best about MoEngage?** MoEngage provides a good start for standard use cases but when trying to go deeper to integrate more complex use cases, MoEngage tends to stutter and fail to deliver the use cases. The response rate of the service is also relatively slow in comparison to others. They tend to provide slow responses and only manage to get things up and running based after of near the agreed timeline (tend to be over most of the time). **What do you dislike about MoEngage?** MoEngage is not good enough in catering complex use cases as the company grows from basic usages to more customized ones. The customization is not even at the level of total customization. Considering the investment and implication of integrating it within the app, I think this is one of the biggest blocking of all. **Recommendations to others considering MoEngage:** If you are looking to solve basic needs quick and fast, MoEngage would be the right solution but if you require something more, MoEngage might not be the best option for your problem **What problems is MoEngage solving and how is that benefiting you?** basic automation and solving common use cases is quick with MoEngage but need to be wary on the scale and specific use cases that can be solved using MoEngage. Looking back, MoEngage is growing together with the company but they couldn't catch up when we manage to grew faster than MoEngage. ### 33. Vedantu-MoEngage **Rating:** 4.0/5.0 stars **Reviewed by:** Ashita J. | Enterprise (> 1000 emp.) **Reviewed Date:** July 24, 2020 **What do you like best about MoEngage?** It's a really comprehensive tool and has extensive features, messaging and deeplinking templates **What do you dislike about MoEngage?** The number of clicks for a certain views can be reduced **What problems is MoEngage solving and how is that benefiting you?** Reaching the correct set of audience with the right messaging at the right time ### 34. Results Driven Product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2020 **What do you like best about MoEngage?** MoEngage has given us a great platform to automating campaigns and enabling superior customer engagement. We were never able to do this as effectively as before **What do you dislike about MoEngage?** Documentation can be automated i.e. more video tutorials can help us get quicker access to information **Recommendations to others considering MoEngage:** If you are looking to immerse your users into a whole new level of customer experience and engagement, MoEngage will be both an efficient and cost effective solution. It is ideal for both Marketers and CMOs who are looking to extract maximum value out of their custoemrs **What problems is MoEngage solving and how is that benefiting you?** We purely focus on customer onboarding and engagement cycle so that we have greater LTV and more rentention. The platform has largely enabled us to do that. ### 35. Ease of use for non-tech professionals **Rating:** 4.0/5.0 stars **Reviewed by:** Mubeen M. | Enterprise (> 1000 emp.) **Reviewed Date:** February 03, 2020 **What do you like best about MoEngage?** Easy to create standard campaigns. Platform is intuitive for beginners. Can create in-app and notification campaigns through dashboard easily and track stats like impressions, conversions etc. **What do you dislike about MoEngage?** Exhaustive documentation is not present. Also platform is not robust enough for advanced users to use. There are limited options for customized implementations. **What problems is MoEngage solving and how is that benefiting you?** I require a customized payload implementation for my notification campaign, which is not available with Moengage. Also for customized implementations, stats like impressions, clicks etc not available. ### 36. Easy to use and user friendly platform for marketers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2020 **What do you like best about MoEngage?** Analytics and behavior analysis features **What do you dislike about MoEngage?** Flows campaigns sometimes don't get saved. **Recommendations to others considering MoEngage:** Try using the analytics and behavior analysis for getting new insights. Plus, the automated push notification campaigns are great. **What problems is MoEngage solving and how is that benefiting you?** Automated push notifications for increasing retention rates ### 37. Good service **Rating:** 4.5/5.0 stars **Reviewed by:** Pranay B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2020 **What do you like best about MoEngage?** All the basic capabilities required are there **What do you dislike about MoEngage?** UI could have been better. Analytics could have been better **What problems is MoEngage solving and how is that benefiting you?** Communicating to users through multiple channels ### 38. Best Customer Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Hani A. | Business Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2020 **What do you like best about MoEngage?** We like the professional support we are getting from the MoEngage support team and how dedicated is our success manager. **What do you dislike about MoEngage?** They don't support storing data on EU servers to enable some features. It is important for us as it is a requirement by our DP officer **What problems is MoEngage solving and how is that benefiting you?** With MoEngage we can customize our customer experience, retain users, and achieve revenue growth. ### 39. Easier interface and excellent reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Vaishnavi D. | Management Trainee, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2020 **What do you like best about MoEngage?** The ease of achieving segmentation and the ability to pass custom fields to the moengage database externally, as well as extracting data using bigquery directly make it really versatile and key to have all the data at your disposal in a matter of few minutes. Cheers! **What do you dislike about MoEngage?** The moengage database could be more readable (field names/table names) **What problems is MoEngage solving and how is that benefiting you?** Major problems we have solved all thanks to moengage include geofencing which is key to our business (Zoomcar from airport) Others include complex segmentation by integrating calculated fields with Moengage and scheduling of reoccurring campaigns. ### 40. It is easy to use tool and can send notifications with a click **Rating:** 4.5/5.0 stars **Reviewed by:** Aravind U. | Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2020 **What do you like best about MoEngage?** 1. Segmentation - We can segment the data by running queries easily 2. Smart triggers - Easy to target & can validate the hypothesis easily by sending out smart triggers **What do you dislike about MoEngage?** Huge scope to improve the User Interface of the panel **What problems is MoEngage solving and how is that benefiting you?** 1. Multiple teams have to send Notifications, we can easily give access and send out the notificatios 2. A/B testing ### 41. Simple, effective and fully supported **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2020 **What do you like best about MoEngage?** My favorite part of MoEngage platform is 'Simplicity'. **What do you dislike about MoEngage?** Nothing special. Both design and funcionality are fine for me. **Recommendations to others considering MoEngage:** Simple, effective and fully supported. **What problems is MoEngage solving and how is that benefiting you?** Reaching our customers with Push notifications campaign. Creating Customer journeys. ### 42. Not bad, but could be better **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2020 **What do you like best about MoEngage?** Smart triggers are easy to use, and helpful **What do you dislike about MoEngage?** Some features are confusing, and there are many bugs such as released campaigns not having the correct conditions entered originally **Recommendations to others considering MoEngage:** MoEngage has a lot of interesting features but you will need to spend some time playing with it and exploring it to truly get the benefits of it. **What problems is MoEngage solving and how is that benefiting you?** targeted campaigns, according to user characteristics. I can also send push notifications and emails according to time elapsed. Benefits include that we can track the progress of a certain campaign and see if the campaign worked according to our hypotheses. We also use the A/B testing feature, and Sherpa feature to see which types of copy work best for our target users. ### 43. Easy to use tool for Cross Channel Engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Sanjeet R. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2020 **What do you like best about MoEngage?** 1. Customer centric and easy to use interface 2. Segmentation of User personas which makes it easier to send out personalize communications 3. The capability to send engagement campaigns on multiple platforms instantly 4. Their reports provide a deep insight in different scenarios basis which the task of optimizing campaigns and selecting segments becomes less hectic. **What do you dislike about MoEngage?** 1. Lag in customer support which occurs to get the detailed data or issue analysis in delivery 2. Frequently takes time to load **What problems is MoEngage solving and how is that benefiting you?** Defining cohorts of users for our campaign targeting and identifying the funnel ### 44. Moengage has boost our Client Communication Journey to next level **Rating:** 5.0/5.0 stars **Reviewed by:** Jyoti P. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2020 **What do you like best about MoEngage?** MoEngage's advanced analytics has made our Customer Engagement Journey more constructive by understanding the customer behavior effectively. Their proactive team has always got your back if any issue arises. **What do you dislike about MoEngage?** Couldn't find anything to dislike, fine. **What problems is MoEngage solving and how is that benefiting you?** It has help us engage with our customer without interruption. ### 45. Great product with class leading functionalities **Rating:** 4.5/5.0 stars **Reviewed by:** Ahsan A. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2020 **What do you like best about MoEngage?** Customer Support, sales team having complete knowledge of the product. Class leading product features that no other vendor is able to **What do you dislike about MoEngage?** There is some scope of improvement that can make the process of sending notifications a little more faster. **Recommendations to others considering MoEngage:** There are some areas where we can make some improvements to the product to speed up the process of notification sending. **What problems is MoEngage solving and how is that benefiting you?** Able to increase user engagement on the app. Convert inactive user back to active user. ### 46. Moengage has terrific people working for them superb Product too **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 04, 2020 **What do you like best about MoEngage?** Its a must have for B2C companies, Customer engagement is a must in todays digital world and Moengage provide all what is required. The Interface is really neat and clean. The ease of creating flows. The ease of creating communication using existing templates. **What do you dislike about MoEngage?** Dint find anything which is there to dislike. **What problems is MoEngage solving and how is that benefiting you?** Customer Engagement using a Single platform- where you can send SMS, WhatsApp, Emails, Push Notification, Web Push and that too ### 47. Growth 20 Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2020 **What do you like best about MoEngage?** It gives us an option to do A/B testing based on the type of text and image of the push notifications. Also the deliverbaility rate is higher than that of Clevertap. **What do you dislike about MoEngage?** I wish they could come up with strategies of how to increase retention, that would have been better. Also the insights provided by them are not enough and doesn’t really solve the problem of retention. Therefore we can say it’s just a notification deliverability tool . **Recommendations to others considering MoEngage:** Na **What problems is MoEngage solving and how is that benefiting you?** I’m trying to solve the problem of retention through Moengage. So far the experience has been good. ### 48. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Karan C. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2020 **What do you like best about MoEngage?** Moengage is very easy to use. Setting up the campaigns and marketing automation suite is really awesome. **What do you dislike about MoEngage?** Sometimes it takes more time to import users from csv file **What problems is MoEngage solving and how is that benefiting you?** Marketing Automation, Building flows. It is time saving. ### 49. Moengage Product usage **Rating:** 4.0/5.0 stars **Reviewed by:** Heena A. | Associate Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2019 **What do you like best about MoEngage?** Customer service is very good and it take immediate action when some glitches are coming during the campaigns Moengage really help us to increase user retention and installation. Also, we are covering major audience through moengage tool where it's tokopedia users or anonymous user **What do you dislike about MoEngage?** The bigquery can be much more self understood. **What problems is MoEngage solving and how is that benefiting you?** Moengage help us in covering major use case whether it's a retargeting campaign, price drop campaign. Helps to increase audience and conversion rate. ### 50. Usability **Rating:** 4.5/5.0 stars **Reviewed by:** Tuhin R. | Assistant Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 18, 2020 **What do you like best about MoEngage?** Ease of use and access. It provides a greater scope of targeting and understanding of your user's. **What do you dislike about MoEngage?** As new to this platform, hardly I could make out any. **What problems is MoEngage solving and how is that benefiting you?** Re targeting, retention behavioural based targeting, innovative push ## MoEngage Discussions - [How to collect presize data from MoE?](https://www.g2.com/discussions/50673-how-to-collect-presize-data-from-moe) - 1 comment, 2 upvotes - [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote - [Yes](https://www.g2.com/discussions/moengage-yes) - 1 comment, 1 upvote - [What are the best practices to be followed for increasing notification delivery rates and CTRs if we are a social engagement platform?](https://www.g2.com/discussions/what-are-the-best-practices-to-be-followed-for-increasing-notification-delivery-rates-and-ctrs-if-we-are-a-social-engagement-platform) - 1 comment, 1 upvote - [How do I increase my notification delivery rate?](https://www.g2.com/discussions/how-do-i-increase-my-notification-delivery-rate) - 1 comment, 1 upvote - [View MoEngage pricing details and edition comparison](https://www.g2.com/products/moengage/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-08-02+06%3A36%3A29+-0500&secure%5Bsession_id%5D=f9f3c176-f0a5-47a3-bd7d-d747bab92a1f&secure%5Btoken%5D=c93f0925d1b655c9878c4e56408c368340a1ef051b42e2037b0214b00cb68125&format=llm_user) ## MoEngage Integrations - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Gupshup](https://www.g2.com/products/gupshup/reviews) - [Metabase](https://www.g2.com/products/metabase/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [SendClean](https://www.g2.com/products/sendclean/reviews) - [Singular](https://www.g2.com/products/singular/reviews) ## MoEngage Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **User Identification** - Demographics - User Segmentation - Geolocation **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Text Scheduler - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Data Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **Messaging Channels** - SMS Messaging - Email - Voice Messaging - Two way messaging **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Consolidation - Notification Infrastructure** - Automation - API Integration - Template **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Templates** - Library - Customization - Optimization **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Administration** - Scheduling - Triggered Notifications - Segmentation - Integrations **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations **Customization - Notification Infrastructure** - User Preference - Analytics - Drag and Drop **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Calendaring **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Analytics** - Reporting and Analytics - Heatmaps **Social** - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top MoEngage Alternatives - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - 4.5/5.0 (564 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) - 4.5/5.0 (756 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.3/5.0 (615 reviews)