Smile.io Reviews & Product Details

Smile.io is the world’s largest loyalty platform for commerce brands, providing easy-to-use rewards programs that help growing brands transform one-time shoppers into repeat, loyal customers. Smile.io is also now Built for Shopify. Built for Shopify is the highest quality certification that Shopify offers for apps, and we’ve invested in making sure that Smile.io exceeds all of the requirements. We are also the only Built for Shopify loyalty app to also meet the Shopify Plus Certified App requirements. Over 100,000 commerce brands use Smile.io to power loyalty, referrals, and VIP rewards programs that help increase sales and repeat purchases, save on acquisition costs, and boost brand loyalty. Smile.io is quick to launch and effortless to manage. Launch confidently in minutes with a rewards program that is set up with best practices used by top-performing programs on Smile.io. Launch a beautiful and customizable rewards program in just a few clicks, no coding required. Smile.io allows you to reward customers for a variety of actions, including making purchases, social media sharing, product reviews, and anything else you can think of with access to Smile.io’s API. Managing your loyalty program is simple with powerful reporting tools in your dashboard. Smile Plus unlocks additional features designed for high-volume brands looking for a loyalty program that drives results. With embedded loyalty content, points redemption at checkout, loyalty landing page builders, powerful analytics dashboards, and integrations with best-in-class ecommerce apps, Smile Plus is enterprise loyalty made easy. Smile.io is a top retention solution, trusted by thousands of the best brands on Shopify, like Polaroid, Liquid Death, Blume, Hush Puppies, Monos, and so many more. Smile.io is available on these app stores: Shopify, Shopify Plus, Shopify POS, and BigCommerce.

Product Website

Seller

Smile.io

Discussions

Smile.io Community

Languages Supported

German, English, French, Portuguese, Spanish, Chinese (Simplified)

Product Description

Create a loyalty and rewards points program

Overview by

Sarah Facini

Pricing

Pricing provided by Smile.io.

Free

View More Pricing Information

Smile.io Integrations

(18)

Verified by Smile.io

Smile.io Media

Expand the reach of your loyalty program by rewarding ALL customers, and give them a reason to come back

Smile.io Demo - Drive Customer Engagement

Reward your customers for creating an account, shopping, sharing on social media, and more

Stylize the rewards panel to look on brand with your store in a matter of minutes.

Use program data to test and iterate on new ideas and make informed decisions in real time

Embed your loyalty program where your customers are, such as on the product page or at checkout.

Smile.io Demo - Designed for Shopify POS

Build customer loyalty online and in-store with your POS system

Smile was featured in the latest Shopify Editions. Embed Smile with the best checkout extensibility available.

Official Downloads

(5)

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Interactive Demo

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Verified User in Retail

Mid-Market (51-1000 emp.)

8/11/2025

"Seamless Loyalty Tool That Drives Sales"

5/5

What do you like best about Smile.io?

Smile.io is a game-changer for our loyalty program. Its ease of use makes setup and daily management a breeze—even for team members with no technical background. The implementation process was smooth and fast, with clear instructions and ready-to-use templates. Their customer support is top-notch—fast responses, knowledgeable staff, and a genuine willingness to help us succeed. We use it daily to reward customers, and the features—points, referrals, VIP tiers—keep our shoppers engaged and spending more. The integration with Shopify was flawless, saving us time and reducing technical headaches. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

If there’s any downside, it’s that some advanced customisation and deeper analytics require upgrading to higher plans, which might stretch the budget for smaller businesses. Still, the return on customer retention and engagement makes it more than worth it. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

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Hi there,

Thank you for sharing your positive experience with Smile.io! We're thrilled to hear that our loyalty tool has been a game-changer for your program, making setup and management a breeze while keeping your customers engaged and spending more. We appreciate your feedback on the ease of implementation, customer support, and seamless integration with Shopify.

Glad to hear that the return on customer retention and engagement makes our plans more than worth it.

If you have any specific customization needs or require deeper analytics, please reach out to our support team at help@smile.io. We're here to help and ensure you get the most out of Smile.io. Thank you for choosing Smile.io to drive your loyalty program!

Kevin M.

Chief Digital Officer

Small-Business (50 or fewer emp.)

11/14/2025

"Ultra simple configuration, but translations to improve"

3.5/5

What do you like best about Smile.io?

Quick and easy setup, with no development required. Customer support is responsive and always relevant. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

The application is still too mono-lingual (English), with French translations that are neither optimal nor customizable (especially for the blocks that can be added to one's site). Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

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Hi Kevin,

Thank you for your positive feedback on our quick setup and responsive customer support! We recently released our multi-language support! Your feedback is valuable in helping us improve and we'd love for you to try and let us know your thoughts. If you have any specific suggestions or further feedback on the translations, please feel free to reach out to our support team at help@smile.io. We are here to assist you and ensure your experience with Smile.io is seamless. Thank you for choosing Smile.io for your customer loyalty needs!

Briggs B.

Director of Customer Service

Small-Business (50 or fewer emp.)

5/21/2025

"Rewards made simple!"

4.5/5

What do you like best about Smile.io?

Smile is simple and easy to use! Their Help Center really provides any information you may need and if you need further assistance their CS is quick and helpful. Smile is easy for the customer and implementation was a breeze! If you are looking for an easy solution to customer retention and satisfaction, this is the place to go. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

There are a few technical limitations to Smile. Exchanges seem to confuse the amount of points in the customers account. Review collected by and hosted on G2.com.

What problems is Smile.io solving and how is that benefiting you?

We use Smile for two brands - one of the brands is new to us and Smile is a great way to build trust and loyalty in our brand. The other brand is established but has many repeat customers that we know personally, Smile is a way to show our appreciation and thanks! It is also a great way to boost promotions with double points, etc - making all customers happy! Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

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Hi Briggs,

We're delighted to hear that Smile.io has been a great way for you to build trust and loyalty for your brands, as well as show appreciation to your repeat customers. We appreciate your feedback on the technical limitations and are committed to addressing these issues to ensure a smooth and reliable rewards program for all our customers. If you need anything please drop us a line at help@smile.io

Erica L.

Owner/Founder

Small-Business (50 or fewer emp.)

5/20/2025

"must have for loyalty"

4.5/5

What do you like best about Smile.io?

I’ve been using Smile.io for my e-commerce store to run both a referral program and a points-based loyalty system, and it’s been a game changer. My customers can earn points for actions like purchases, signing up, and even celebrating their birthdays, which keeps them engaged and coming back. The referral feature has also helped attract new shoppers by rewarding both the referrer and their friends. It integrates seamlessly with my other tools like Shopify and Klaviyo, making it easy to manage everything in one place. Overall, it’s been an easy, effective way to boost loyalty and repeat purchases without a ton of effort on my end. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

The subscription cost could be cheaper; i also had to hire a consultant to set up the referrals in klaviyo as it wasnt super intuitive for me, though the loyalty set up was easy. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

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Hi Erica,

Thank you for sharing your positive experience with Smile.io! We're thrilled to hear that our platform has been a game changer for your e-commerce store, boosting loyalty and repeat purchases. We appreciate your feedback on the subscription cost and the setup process for referrals in Klaviyo. We are constantly working to improve our platform and make it more user-friendly. If you need any assistance or have further feedback, please feel free to reach out to our team at help@smile.io. We're here to help and ensure you get the most out of Smile.io. Thank you for choosing us to help engage your loyal customers and incentivize referrals!

Meagan H.

President

Small-Business (50 or fewer emp.)

5/28/2025

"Smile.IO for Shopify Users is a great Loyalty App!"

5/5

What do you like best about Smile.io?

Our customers have a seamless way to collect points, and we can run a variety of promos or have different tiers. Smile was very easy to implement into shopify, and I can tweak little things every time. If I am ever stuck on an idea, their customer support is there to answer any questions quickly and efficiently. We use smile every day and it is very easy to use. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

I have no contructive critisism, everything works well. Review collected by and hosted on G2.com.

What problems is Smile.io solving and how is that benefiting you?

We like to reward our customers without charging membership fees so we have been able to offer smile rewards with them, which we call Cottage Cash. Customers are rewarded for their spending habits without membership fees. The more you shop, the faster your rewards build. We do offer free reward solutions as well so it's not always about the all mighty sale. We think our customers like that. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

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Hi Meagan,

We're delighted to hear that you're finding value in Smile's ability to reward your customers without charging membership fees. It's great to know that you're able to offer Cottage Cash and free reward solutions to your customers, and that they appreciate the flexibility and benefits of your loyalty program. If you ever have any suggestions or feedback, please feel free to share them with us at help@smile.io.

Paul S.

Director of Marketing

Small-Business (50 or fewer emp.)

11/6/2025

"Seamless Shopify Integration and Handy Widgets"

4/5

What do you like best about Smile.io?

Ease of integration. Widgets that work with Shopify OS 2.0. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

It would be nice if there was a way to make the dollar amount an equivalent. For example, $10 spent equals $1 back. Instead, it is a bit more convoluted...points equal dollars. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

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Hi Paul,

Thank you for sharing your feedback on Smile.io! We're thrilled to hear that you appreciate the ease of integration and the handy widgets for Shopify. We understand your suggestion for simplifying the points-to-dollars conversion and will definitely take that into consideration for future updates. We're glad to hear that Smile.io is helping you achieve your goal of retaining customers through a loyalty program. If you have any more suggestions or need assistance with anything else, please feel free to reach out to help@smile.io. We're here to help!

Verified User in Retail

Small-Business (50 or fewer emp.)

11/14/2025

"Seamless Integration and Effortless Review Collection"

4/5

What do you like best about Smile.io?

Smile.io makes collecting unique customer reviews really easily, the flawless integration with multiple systems on our Shopify store make it seamless across the board. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

The pricing of Smile.io can make it a difficult pill to swallow, that's not to say it's not worth the money - it's just one more subscription on-top of numerous that it takes to run a successful online e-commerce store. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

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Thank you for sharing your positive experience with Smile.io's review collection and integration. We understand the challenge of managing multiple subscriptions, and we're constantly working to ensure that our pricing reflects the value we provide. We're pleased to hear that Smile.io is helping you gain a competitive edge in your market. Please drop a note to our team at help@smile.io if you need anything!

ELLSON S.

Director

Small-Business (50 or fewer emp.)

11/14/2025

"Outstanding Experience! Highly Recommended!"

5/5

What do you like best about Smile.io?

Smile.io is easy to use and works very well with Shopify. The design is neat and user-friendly. We’ve been using it since we built our online store; it’s been 5 years until now. Highly recommended. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

I really cannot find any part of smile.io that I dislike. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

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Hi Ellson,

Thank you for your amazing review! We're thrilled to hear that you've had an outstanding experience with Smile.io for the past 5 years. We're glad to know that our platform has been easy to use, especially with Shopify, and that you find the design neat and user-friendly.

We're delighted to hear that Smile.io is helping you with customer loyalty, membership subscriptions, and customer repurchases. If you ever have any questions or need assistance, please don't hesitate to reach out to help@smile.io. We're here to help and support you every step of the way. Thank you for recommending Smile.io!

Alex B.

Warehouse Manager/Customer Service

Small-Business (50 or fewer emp.)

11/14/2025

"Intuitive and Effortless App Experience"

5/5

What do you like best about Smile.io?

I like the ease of use on the app. It easy to navigate and is very intuitive to use. Customer support was quick with a reply and we use this app every day. This app seems to be easy for our customers to understand and we don't have to make many adjustments for them. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

I haven't found anything yet on anything that I dislike with the time that I have used the app. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

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Hi ALex,

We appreciate your kind words and are delighted to know that our app is helping to bring customers back and keep them happy. Thank you for choosing Smile.io! Please drop a note to our team at help@smile.io if you need anything!

Mike L.

Webmaster

Small-Business (50 or fewer emp.)

4/24/2025

"Commitment with the end user, the merchant."

5/5

What do you like best about Smile.io?

In general, I consider them to be the number one app for handling Loyalty and Rewards streamlined services in Shopify.

Because of the following:

a) Customer service. They have an excellent team of advisors that can make a general assessment of your rewards program situation and that can provide solutions to the issues they may find.

b) Ease of use. Really intuitive, with resources that are easy to be found.

c) Quantity of features available. Extremely comprehensive solution whose use can be either constrain by your budget or your general needs.

d) Quantity of integrations available. Remarkable in this aspect, any major player regarding email marketing, reviews, support or marketing automation is there. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

Other options may struggle making their customer base pay for a profitable subscription from the beginning because they lack of the reputation or permanence Smile.io have, however they can play by their own rules.

It is understandable that the whole maintenance cost of the integrations and keeping the tech debt short pushes businesses like them to keep their rates a bit above the average, nevertheless, the variety of levels of service they offer makes a substantial leap from their A option to their B option regarding features availability and cost.

However, nothing is lost, they are open to offer a customized tier of service for a limited time, while a merchant's business gets stability or traction, take a chance on them, they are amazing. Review collected by and hosted on G2.com.

What problems is Smile.io solving and how is that benefiting you?

They are covering the need of an alternative balance wallet that helps to create a gamification process regarding customer engagement.

It's an additional perk that we are just starting to explore, we definitely haven't been able to exploit it at its fullest, but we are in the process of getting there. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

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Hi Mike,

I'm beyond thrilled to hear that you consider Smile the number one app for Loyalty and Rewards! It is validation that means the world to us to be the number one choice for merchants, and we are helping to deliver tangible results for your business. I'm so pleased the team has been there to help whenever you've needed it, and thank you for your feedback. We always try to provide a solution when we are called upon to help out with something.