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Compare LoyaltyLion and Smile.io 
Featured Products
At a Glance
Market Segments
Small-Business (73.9% of reviews)
Small-Business (92.4% of reviews)
Entry-Level Pricing
No pricing available
Free
LoyaltyLion
Star Rating
(496)4.6 out of 5
Market Segments
Small-Business (73.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LoyaltyLionSmile.io
Star Rating
(394)4.6 out of 5
Market Segments
Small-Business (92.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Smile.io excels in user-friendliness, with many praising its seamless integration with Shopify. Users appreciate how easy it is to launch a loyalty program without extensive development work, making it a great choice for small businesses looking to enhance customer engagement.
- Users say that both platforms offer easy integration with Shopify, but Smile.io stands out for its intuitive onboarding process. Recent feedback highlights how quickly users can set up their loyalty programs, which is a significant advantage for businesses wanting to get started without delays.
- Reviewers mention that Smile.io has a slight edge in overall satisfaction, reflected in its higher G2 Score. Users have noted that the platform significantly improves customer engagement through its point-earning and redeeming features, leading to noticeable growth in sales.
- According to verified reviews, while LoyaltyLion also provides a user-friendly experience, some users feel it lacks the same level of ease in setup compared to Smile.io. Feedback indicates that although it meets basic needs, it may not be as straightforward for those new to loyalty programs.
- Users highlight the quality of support from Smile.io, which received high praise for its responsiveness and helpfulness. This level of support can be crucial for businesses that may need assistance during the implementation phase, giving Smile.io an advantage in customer service.
- Reviewers note that while both platforms offer solid loyalty features, Smile.io's gamification elements are less robust compared to LoyaltyLion. However, Smile.io compensates with better overall usability and customer satisfaction, making it a preferred choice for many small businesses.
Pricing
Entry-Level Pricing
LoyaltyLion
No pricing availableSmile.io
Free
Free
Up to 200 monthly orders
- Points, rewards & referrals
- 15+ ways to earn & redeem
- Discounts & free shipping rewards
Free Trial
LoyaltyLion
Free Trial is available
Smile.io
No trial information availableRatings
Meets Requirements
8.6
445
8.7
386
Ease of Use
8.6
450
9.1
391
Ease of Setup
8.4
362
9.2
374
Ease of Admin
8.8
272
9.2
272
Quality of Support
9.2
441
9.5
364
Has the product been a good partner in doing business?
9.1
270
9.3
266
Product Direction (% positive)
9.2
449
9.1
381
Features by Category
Loyalty Experience
8.8
405
9.0
354
8.6
410
8.9
353
8.6
402
8.4
345
7.9
401
8.0
342
7.1
387
6.9
336
Feature Not Available
6.7
330
Loyalty Platform
7.9
396
7.9
340
8.2
398
8.1
337
7.9
399
8.1
336
7.6
375
7.6
327
8.4
401
8.4
336
Agentic AI - Loyalty Management
6.5
64
7.1
121
7.7
64
8.0
122
6.7
63
7.1
120
6.8
62
7.1
122
Agentic AI - Customer Advocacy
Not enough data
6.9
13
Not enough data
6.7
13
Not enough data
6.0
14
Agentic AI - E-Commerce Tools
7.0
11
Not enough data
5.9
11
Not enough data
5.9
11
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
LoyaltyLion and Smile.io are categorized as Loyalty Management
Unique Categories
LoyaltyLion is categorized as E-Commerce Tools
Smile.io is categorized as Customer Advocacy
Reviews
Reviewers' Company Size
LoyaltyLion
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smile.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Apparel & Fashion
27.1%
Retail
21.9%
Cosmetics
9.1%
Food & Beverages
8.9%
Consumer Goods
8.9%
Other
24.0%
Retail
35.1%
Apparel & Fashion
12.2%
Consumer Goods
8.7%
Cosmetics
7.9%
Food & Beverages
7.6%
Other
28.5%
Discussions
LoyaltyLion has no discussions with answers
Is smile IO for free?
1 Comment
Official Response from Smile.io
Smile.io offers a free plan for up to 200 monthly orders. With this free plan, commerce brands can launch a points program, a referral program with basic...Read more
What is JS smile io?
1 Comment
Official Response from Smile.io
You view a breakdown of what you can do with the JavaScript SDK disabled vs enabled on Smile.io here at our help articles:...Read more
What are Smile rewards?
1 Comment
Official Response from Smile.io
Smile rewards is a loyalty platform for commerce brands on Shopify, Shopify Plus and BigCommerce. The platform enables brands to provide easy-to-use rewards...Read more
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