Smile.io Reviews & Product Details

Smile.io is the world’s largest loyalty platform for commerce brands, providing easy-to-use rewards programs that help growing brands transform one-time shoppers into repeat, loyal customers. Smile.io is also now Built for Shopify. Built for Shopify is the highest quality certification that Shopify offers for apps, and we’ve invested in making sure that Smile.io exceeds all of the requirements. We are also the only Built for Shopify loyalty app to also meet the Shopify Plus Certified App requirements. Over 100,000 commerce brands use Smile.io to power loyalty, referrals, and VIP rewards programs that help increase sales and repeat purchases, save on acquisition costs, and boost brand loyalty. Smile.io is quick to launch and effortless to manage. Launch confidently in minutes with a rewards program that is set up with best practices used by top-performing programs on Smile.io. Launch a beautiful and customizable rewards program in just a few clicks, no coding required. Smile.io allows you to reward customers for a variety of actions, including making purchases, social media sharing, product reviews, and anything else you can think of with access to Smile.io’s API. Managing your loyalty program is simple with powerful reporting tools in your dashboard. Smile Plus unlocks additional features designed for high-volume brands looking for a loyalty program that drives results. With embedded loyalty content, points redemption at checkout, loyalty landing page builders, powerful analytics dashboards, and integrations with best-in-class ecommerce apps, Smile Plus is enterprise loyalty made easy. Smile.io is a top retention solution, trusted by thousands of the best brands on Shopify, like Polaroid, Liquid Death, Blume, Hush Puppies, Monos, and so many more. Smile.io is available on these app stores: Shopify, Shopify Plus, Shopify POS, and BigCommerce.

Product Website

Seller

Smile.io

Discussions

Smile.io Community

Languages Supported

German, English, French, Portuguese, Spanish, Chinese (Simplified)

Product Description

Create a loyalty and rewards points program

Overview by

Sarah Facini

Pricing

Pricing provided by Smile.io.

Free

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Smile.io Integrations

(18)

Verified by Smile.io

Smile.io Media

Expand the reach of your loyalty program by rewarding ALL customers, and give them a reason to come back

Smile.io Demo - Drive Customer Engagement

Reward your customers for creating an account, shopping, sharing on social media, and more

Stylize the rewards panel to look on brand with your store in a matter of minutes.

Use program data to test and iterate on new ideas and make informed decisions in real time

Embed your loyalty program where your customers are, such as on the product page or at checkout.

Smile.io Demo - Designed for Shopify POS

Build customer loyalty online and in-store with your POS system

Smile was featured in the latest Shopify Editions. Embed Smile with the best checkout extensibility available.

Official Downloads

(5)

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Interactive Demo

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Jack B.

Customer Support Specialist

Small-Business (50 or fewer emp.)

11/14/2025

"Effortless Onboarding and User-Friendly Experience"

5/5

What do you like best about Smile.io?

Very easy to use and learn - when introducing the software to onboarding staff, it's very easy to pick up. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

Our biggest gripe with Smile.io internally is that we cannot exclusive rewards to customers. Only products that are publicly available in our Shopify catalogue.

Being able to offer unique, one off products via Smile.io would be a game changer. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

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HI Jack,

Thank you for sharing your feedback with us! We're thrilled to hear that you find Smile.io easy to use and that it has been helpful in automating customer retention for you. We understand your concern about not being able to offer exclusive rewards to customers and we appreciate your suggestion for unique product offerings. I will pass this valuable feedback along to our team for consideration. If you have any more suggestions or questions, please feel free to reach out to us at help@smile.io. We're here to help and are always looking for ways to improve our platform to better serve our users. Thank you for being a part of the Smile.io community!

Chase S.

Customer Service Manager

Small-Business (50 or fewer emp.)

11/18/2020

"Easy To Use Rewards Program"

4.5/5

What do you like best about Smile.io?

This rewards program is very easy to use, and setting it up was even simpler. The initial setup was quick and completely trouble-free. I would definitely recommend trying Smile. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

There really isn’t much to dislike here. Perhaps it would be nice if there were more choices when it comes to rewards, or something along those lines. Still, I find it difficult to come up with any real complaints. Review collected by and hosted on G2.com.

Response from Sarah Facini of Smile.io

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Hi Chase!

I appreciate your "not much to dislike" comments. If you liked what we had when leaving this review, I can't wait for you to see the latest we have to offer. We haven't sat still and have brought some great enhancements to the program.

Thanks for taking the time to recommend Smile; it means a lot to us.

Tom L.

Brand Manager

Consumer Goods

Small-Business (50 or fewer emp.)

6/26/2025

"User for 15 years"

5/5

What do you like best about Smile.io?

I've been using smile rewards since I launched my site 15 years ago. I did not fully expect it to be adopted by all of our customers but it has become an amazing sales tool for us. Not only does it work seamlessly with my shopify store but the team there are always so pleasant and helpful whenever I need to contact them - fixing any issue right away and offering insight and advice that has been extremely helpful. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

I really can't say anything bad about the platform at this point as i have never encountered any issue that wasnt resolved or a functionality that is missing. Review collected by and hosted on G2.com.

What problems is Smile.io solving and how is that benefiting you?

Right now I have been working with the team on building a new customer flow for the new shopify accounts platform that will be launched on our new store design. The team at smile has offered plenty of advice and also given me clear instructions on how to action any of the flow strategies we've talked about. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

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Hi Tom,

Thank you for being a loyal customer for 15 years! We are thrilled to hear that Smile.io has been such a valuable sales tool for your business. Our team is dedicated to providing excellent support and we are glad to hear that you have had positive experiences with them.

It's great to hear that you have not encountered any issues with the platform and that our team has been helpful in providing insights and advice for your new customer flow. We are committed to helping you succeed and we look forward to continuing to support you with your new store design. If you have any further questions or need assistance, please don't hesitate to reach out to help@smile.io. Thank you for your feedback!

Sarah T.

Customer Relationship Manager

Small-Business (50 or fewer emp.)

9/11/2025

"My experience with Smile.io App"

4.5/5

What do you like best about Smile.io?

The employees are friendly and always try to relay important information in a timely manner. I like how everything is accessible and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

I would say the biggest downside is not being able to format emails seamlessly. Some pictures and fonts look off kilter and it is unfixable. I wish there were suggestions of phrases to use for a brand so that the customer email are coherent and able to personalize to a brand voice. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

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Hi Sarah,

Thank you for your positive feedback about our friendly employees and the accessibility of our platform. We understand your concerns about email formatting and I've reached put to see how we can help with this. We're pleased to hear that Smile.io is helping you with reports and analytics.

Amanda B.

Founder

Small-Business (50 or fewer emp.)

10/30/2025

"Effortless Setup and Seamless Branding with Smile.io"

5/5

What do you like best about Smile.io?

I love the ease of use of Smile.io. It's very easy to set up and to fit with the theme of your website and branding. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

I don't think I've ever had a negative experience with Smile.io in the many years I've been using it Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

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Hi Amanda,

It's fantastic to hear that you're enjoying the benefits of our rewards program, and we're delighted to provide a seamless experience for both online and in-person sales. Thank you for your feedback! If you ever need anything, please do not hesitate to reach out to the team at help@smile.io.

Melanie B.

Director

Small-Business (50 or fewer emp.)

10/30/2025

"Excellent Support and Easy Integration, But Pricing Jump Is Steep for Small Businesses"

4.5/5

What do you like best about Smile.io?

I like how easy Smile is to integrate with shopify, and any queries i've had have always been responded to very promptly and resolved quickly. The customer service is excellent and friendly. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

When on the basic plan it's not always clear for customers how to access/use their rewards. I also think the jump in price from the basic plan to the next plan up (where you can show customer rewards at checkout etc) is too much, especially for small businesses Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

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Hi Melanie,

We're happy to hear that you've had a positive experience with our customer service and found Smile.io easy to integrate with Shopify. Your feedback about the pricing jump and the clarity of rewards for customers on the basic plan is valuable to us. We'll make sure to consider this as we strive to improve our platform for all businesses.

If you ever need anything else, please do not hesitate to reach out to the team at help@smile.io.

Douglas G.

Sr. Ecommerce Marketing Manager

Small-Business (50 or fewer emp.)

6/20/2025

"Excellent Loyalty and Rewards App"

5/5

What do you like best about Smile.io?

Smile is very user friendly for both the merchant and the consumer. The Shopify app integration for the merchant is simple to get you going and there is a lot of room to expand the application so that you can maximize the acquisition capabilities and build it as a revenue channel. Customers can easily sign up and redeem their points along their purchase journey. We consider Smile an integral part of our marketing strategy for acquisition and building lifetime value. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

There were some changes made over the years that I wish I was more aware of when the new features came out. But eventually we were easily able to update and adjust with some very attentive customer support. Review collected by and hosted on G2.com.

What problems is Smile.io solving and how is that benefiting you?

We have Smile integrated on two of our brand websites. And for both of them we wanted to create a sense of brand loyalty and provide an incentive for customers to shop at our brand site, instead of defaulting to Amazon. We think the rewards points - and the ability to offer targeted promotions through Smile - has had a positive impact on our customer acquisition strategy and has had the extra benefit of a measurable revenue channel. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

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Hi Douglas,

Thank you for sharing your positive experience with Smile.io! We're thrilled to hear that you find our app user-friendly and valuable for both merchants and consumers. We appreciate your feedback about the changes made over time and will work on improving communication about new features.

It's great to hear that Smile.io is helping you build brand loyalty and drive customer acquisition. If you ever have any questions or need assistance with any updates or adjustments, please don't hesitate to reach out to our customer support team at help@smile.io. We're here to help you make the most of our platform and maximize your rewards program's potential. Thank you for choosing Smile.io as part of your marketing strategy!

Mark S.

Owner

Small-Business (50 or fewer emp.)

9/21/2025

"Very easy to use an effective loyalty program"

5/5

What do you like best about Smile.io?

The product and support have been amazing. In our industry, we are one of the first to have a loyalty program and the feedback has been that we have set the bar. The support team was great when we needed help and the configuration and set up was very easy. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

Nothing. So far this is meant every need that we've had. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

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Hi Mark,

We're thrilled to hear that you've had an amazing experience with our product and support. It's great to know that we've been able to help set the bar in your industry and that the configuration and setup was easy for you. Thank you for the positive feedback! If you need anything drop us a line at help@smile.io

Verified User in Apparel & Fashion

Small-Business (50 or fewer emp.)

8/6/2025

"Great Rewards Program with VIP Perks"

3.5/5

What do you like best about Smile.io?

Smile.io has been a great tool for building customer loyalty. It was easy to set up and helped us launch a points system, referral rewards, and a VIP program without any trouble. The support team via email is also friendly and quick to help whenever we need it. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

We appreciate the platform but wanted to share two key challenges:

We’re unable to edit customer birthdays from the admin dashboard, which limits our ability to assist elderly customers. Also, after temporarily leaving and returning to Smile.io, past customer purchase history wasn’t retained, affecting rewards and VIP tiers—requiring manual updates each time. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

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Hi there,

We're delighted to hear that you've found our rewards program and VIP perks valuable! We appreciate your feedback about the challenges you've encountered, we have reached out to see how we can help you. It's great to hear about the positive impact on your customer engagement and return purchases from our points and VIP programs. If you need anything in the future please reach out to us at help@smile.io

Kajal J.

Digital marketing specialist

Small-Business (50 or fewer emp.)

11/2/2025

"User-Friendly with Great Support, but has room for improvement to be top in the game."

4/5

What do you like best about Smile.io?

I like that it is so user friendly and has options like excluding products for earning and redeeming points. I also like the great and prompt customer service support. It was easy to implement as well! Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

I dont appreciate how we cannot collection birth year of customers due to smile's policy althought I understand but a change would be great. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

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Thank you for sharing your experience with Smile.io! We're thrilled to hear that you find our platform user-friendly and appreciate our customer service support.

We're glad to hear that Smile.io is helping you with customer retention and providing a competitive edge with loyalty programs. If you have any further suggestions or need assistance, please feel free to reach out to our support team at help@smile.io. We're here to help and always looking for ways to enhance our platform. Thank you for choosing Smile.io!