Smile.io Reviews & Product Details

We’ve had a great experience using Smile.io to manage the rewards points program for our website, iderma.com. The platform is incredibly easy for our team to manage on the backend, and just as important, it’s simple and intuitive for our customers to use and understand. Review collected by and hosted on G2.com.

No real downsides to date, we've used Smile for the last 4 years with no real issues. Review collected by and hosted on G2.com.

Smile.io is a very user-friendly and well-structured loyalty platform that works seamlessly with Shopify. The onboarding process is simple, and it’s easy to launch a loyalty program without heavy development work. This was especially helpful for our team since we wanted something efficient but flexible.

One of the biggest strengths is how customizable the program is. We can easily set up points, rewards, referrals, and different earning actions that align with our brand and customer behavior. The flexibility allows us to test and adjust our strategy without disrupting the customer experience.

The dashboard is clean and organized, making it easy to monitor member activity, redemptions, and overall engagement at a glance. Even for non-technical users, the interface makes it simple to understand what’s working and where adjustments might be needed.

Another highlight is the customer support. The Smile team is responsive, knowledgeable, and proactive in explaining both technical and strategic questions. Their guidance helps us not only solve issues but also think more strategically about how to improve our loyalty program over time.

Overall, Smile.io feels like a reliable long-term solution rather than a short-term tool. It integrates well with other marketing efforts, helps increase customer engagement, and provides real value in building stronger relationships with repeat customers. Review collected by and hosted on G2.com.

Some of the analytics and metrics can be confusing at first, especially when comparing data between Smile and Shopify, such as differences in sign-up or member counts. It would be helpful if the platform provided clearer explanations or more detailed documentation around how certain metrics are calculated.

Additionally, more advanced reporting or customization options would be nice for teams that want deeper insights into customer behavior. Review collected by and hosted on G2.com.

It is easy to integrate with your Shopify store and to set-up.

It offers a free plan which is great for small businesses wanting to increase loyalty. Review collected by and hosted on G2.com.

They did not have a guest referral option when I started using Smile, so I had to use another app to do this. I think this may have changed though, so I will revisit smile to check this. Review collected by and hosted on G2.com.

Smile.io makes it incredibly easy for our customers to earn and redeem points, which has significantly improved engagement with our loyalty program.

We’ve seen tremendous growth in sales influenced by the program, and it’s clearly having a major impact on overall revenue. The ability to offer a simple, rewarding loyalty experience has also become a strong selling point for our customers and helps drive repeat purchases. Review collected by and hosted on G2.com.

I would like to run special promotions for longer that 7 days. Right now we can only run extra point promotions for a max of 7 days. Review collected by and hosted on G2.com.

I find that Smile.io is a very comprehensive tool for managing our loyalty program. The seamless integration with Shopify and Klaviyo has been a standout feature, allowing us to increase purchase recurrence and improve customer retention and lifetime value (LTV). Customers quickly understand how the program works, and the dashboard is very intuitive for our team. I also appreciate the flexibility it offers us to create a scalable program. Thanks to the native integrations with Shopify and Klaviyo, we can automate professional communications and workflows, with good designs and without friction, along with the good advice from the Smile.io team to set them up. It is remarkable how quickly the Harvard team was able to set up the program, and I would definitely recommend Smile.io to colleagues. Review collected by and hosted on G2.com.

For a long time, the Smile.io dashboard was not very intuitive for accessing and visualizing metrics, which made it difficult to analyze the performance of the loyalty program. Additionally, there is room for improvement in the referral program due to restrictions of Shopify plans. It would also be beneficial to expand the available actions for customers to earn points. Review collected by and hosted on G2.com.

The app is very easy to set up and manage, even without heavy technical input. The loyalty and rewards feature are clear for customers and genuinely help encourage repeat purchases (and having 2-in-1 for the price of one app was the deciding factor for us to use Smile). Support has also been very responsive, helpful and easy to deal with whenever questions or issues have come up. Review collected by and hosted on G2.com.

The biggest drawback is billing accuracy when the system cannot properly distinguish between shoplift order sources, which has led to overcharging (several hundred dollars in one instance). There is also limited flexibility when it comes to excluding or tracking certain order types. Reporting around billing ad usage could be clearer so it easier to understand exactly how charges are being calculated. Review collected by and hosted on G2.com.

I’ve been using Smile.io on my Shopify store every day and overall I’m really happy with it. Setup was super straightforward — it integrated with my Shopify store in a few minutes and I was able to launch a loyalty program without needing a developer. I really like the variety of rewards and earning options available in the app, so it’s easy to keep customers engaged and coming back. Another big plus for me is the integration with Shopify POS, which makes it perfect if you also sell in a physical store.

Customer support has been very responsive and helpful whenever I had questions. Review collected by and hosted on G2.com.

If I had to mention a downside, I’d say pricing can feel a bit high for small businesses like mine — but considering the features and the fact that it just works, it’s still worth it. Review collected by and hosted on G2.com.

Smile has excellent customer service, they're always on hand to deal with any problems or queries I've had with the app.

Once you've got your head around how the app works, It's incredibly easy to set up customer incentives and track their spend to points earnings. Review collected by and hosted on G2.com.

We don't feel that for the cost of the higher packages, we get much in return when compared to services we've used in the past. We inherited the system from the previous owner so have kept it going because of how many customers we have using it, after discussing our concerns we've dropped down our subscription that better suits our budget yet still has the excellent customer service and as we use it more we may see value in upgrading. Review collected by and hosted on G2.com.

Smile helps us win back customers who haven't shopped with us recently by reminding them that they have points available to use. This feature has been invaluable for our business. We also appreciate the ability to set point expiry dates in Smile, which lets us create a sense of urgency for our customers. Additionally, we enjoy running double and triple points events, and Smile makes this simple with its points multiplier settings. Review collected by and hosted on G2.com.

We would appreciate an integration with Shopify Flow, as this would enable us to implement much more advanced methods for issuing points. Review collected by and hosted on G2.com.

Smile.io makes it simple to launch and manage a loyalty program, and the interface is very intuitive. I also appreciate the seamless Shopify integration and the ability to motivate repeat purchases through points, rewards, and referrals in a way that feels natural for customers. Review collected by and hosted on G2.com.

Access to the API is only available on higher-tier plans, which are relatively expensive. This can limit flexibility and make deeper customization less accessible Review collected by and hosted on G2.com.