Smile.io Reviews & Product Details

Smile.io is a very user-friendly and well-structured loyalty platform that works seamlessly with Shopify. The onboarding process is simple, and it’s easy to launch a loyalty program without heavy development work. This was especially helpful for our team since we wanted something efficient but flexible.

One of the biggest strengths is how customizable the program is. We can easily set up points, rewards, referrals, and different earning actions that align with our brand and customer behavior. The flexibility allows us to test and adjust our strategy without disrupting the customer experience.

The dashboard is clean and organized, making it easy to monitor member activity, redemptions, and overall engagement at a glance. Even for non-technical users, the interface makes it simple to understand what’s working and where adjustments might be needed.

Another highlight is the customer support. The Smile team is responsive, knowledgeable, and proactive in explaining both technical and strategic questions. Their guidance helps us not only solve issues but also think more strategically about how to improve our loyalty program over time.

Overall, Smile.io feels like a reliable long-term solution rather than a short-term tool. It integrates well with other marketing efforts, helps increase customer engagement, and provides real value in building stronger relationships with repeat customers. Review collected by and hosted on G2.com.

Some of the analytics and metrics can be confusing at first, especially when comparing data between Smile and Shopify, such as differences in sign-up or member counts. It would be helpful if the platform provided clearer explanations or more detailed documentation around how certain metrics are calculated.

Additionally, more advanced reporting or customization options would be nice for teams that want deeper insights into customer behavior. Review collected by and hosted on G2.com.

Smile.io makes it incredibly easy for our customers to earn and redeem points, which has significantly improved engagement with our loyalty program.

We’ve seen tremendous growth in sales influenced by the program, and it’s clearly having a major impact on overall revenue. The ability to offer a simple, rewarding loyalty experience has also become a strong selling point for our customers and helps drive repeat purchases. Review collected by and hosted on G2.com.

I would like to run special promotions for longer that 7 days. Right now we can only run extra point promotions for a max of 7 days. Review collected by and hosted on G2.com.

I find that Smile.io is a very comprehensive tool for managing our loyalty program. The seamless integration with Shopify and Klaviyo has been a standout feature, allowing us to increase purchase recurrence and improve customer retention and lifetime value (LTV). Customers quickly understand how the program works, and the dashboard is very intuitive for our team. I also appreciate the flexibility it offers us to create a scalable program. Thanks to the native integrations with Shopify and Klaviyo, we can automate professional communications and workflows, with good designs and without friction, along with the good advice from the Smile.io team to set them up. It is remarkable how quickly the Harvard team was able to set up the program, and I would definitely recommend Smile.io to colleagues. Review collected by and hosted on G2.com.

For a long time, the Smile.io dashboard was not very intuitive for accessing and visualizing metrics, which made it difficult to analyze the performance of the loyalty program. Additionally, there is room for improvement in the referral program due to restrictions of Shopify plans. It would also be beneficial to expand the available actions for customers to earn points. Review collected by and hosted on G2.com.

I’ve been using Smile.io on my Shopify store every day and overall I’m really happy with it. Setup was super straightforward — it integrated with my Shopify store in a few minutes and I was able to launch a loyalty program without needing a developer. I really like the variety of rewards and earning options available in the app, so it’s easy to keep customers engaged and coming back. Another big plus for me is the integration with Shopify POS, which makes it perfect if you also sell in a physical store.

Customer support has been very responsive and helpful whenever I had questions. Review collected by and hosted on G2.com.

If I had to mention a downside, I’d say pricing can feel a bit high for small businesses like mine — but considering the features and the fact that it just works, it’s still worth it. Review collected by and hosted on G2.com.

Smile has excellent customer service, they're always on hand to deal with any problems or queries I've had with the app.

Once you've got your head around how the app works, It's incredibly easy to set up customer incentives and track their spend to points earnings. Review collected by and hosted on G2.com.

We don't feel that for the cost of the higher packages, we get much in return when compared to services we've used in the past. We inherited the system from the previous owner so have kept it going because of how many customers we have using it, after discussing our concerns we've dropped down our subscription that better suits our budget yet still has the excellent customer service and as we use it more we may see value in upgrading. Review collected by and hosted on G2.com.

Smile helps us win back customers who haven't shopped with us recently by reminding them that they have points available to use. This feature has been invaluable for our business. We also appreciate the ability to set point expiry dates in Smile, which lets us create a sense of urgency for our customers. Additionally, we enjoy running double and triple points events, and Smile makes this simple with its points multiplier settings. Review collected by and hosted on G2.com.

We would appreciate an integration with Shopify Flow, as this would enable us to implement much more advanced methods for issuing points. Review collected by and hosted on G2.com.

Smile is an A+ for functionality and customer service. Always there to help and most importantly, the app seamlessly integrates into your site - with both design and functionality - which is extremely important when you want to match the aesthetic of your brand. Review collected by and hosted on G2.com.

There are a few more customizations I would like to see (for example points awarded to X number of orders as opposed to amount in order value - so you can properly award customers for ordering often. I would like to see this in tiers, as well. Customer orders 10 times and they get to a special tier, as an example.) There are also some extra ways to earn that would be cool to add - such as commenting/posting on instagram about the store. Review collected by and hosted on G2.com.

I appreciate how simple and user-friendly Smile is. Setting up everything, from bonus campaigns to new earning opportunities, is always quick and straightforward. Whenever I have questions, their support team is consistently friendly and responds promptly. I also enjoy watching our total sales made with Smile discount codes steadily increase. It’s really satisfying to see that the rewards program is genuinely encouraging more engagement and repeat purchases! Review collected by and hosted on G2.com.

The main downside to Smile is the pricing. We are currently building a mobile app and wanted to integrate Smile but the cost of the plan with API access was way out of our budget unfortunately. Review collected by and hosted on G2.com.

What I like best about Smile.io is how simple and effective it makes rewarding our customers. The platform integrates seamlessly with our store, giving us the ability to create a loyalty program that feels effortless for both us and our customers. It’s intuitive to set up, easy for customers to understand, and has helped us drive repeat purchases while strengthening brand loyalty. I also appreciate the customization options—it allows us to tailor the rewards to fit our brand and create a consistent experience across every touchpoint. Review collected by and hosted on G2.com.

What we dislike about Smile.io is that while it offers great features out of the box, some of the more advanced customization and integrations require higher-tier plans. It would also be helpful if reporting and analytics were a bit more robust, giving deeper insights into customer behavior and program performance without needing third-party tools. Review collected by and hosted on G2.com.

We've been using smile.io for a few years now, and I really like how easy it is to plug in the app to my online store and POS for physical in-store purchases. Our return customers love earning and using their cash coupons towards future purchases, and I like how they can do that online with a coupon code and at an in-person event via our POS checkout. It's rewarding on both ends! Review collected by and hosted on G2.com.

The pricing is a bit high for a small business like mine. Review collected by and hosted on G2.com.