Paperform Reviews & Product Details

Paperform is a modern online form builder designed for small and growing businesses that want their forms to run the business, not just collect data. Start on a generous free plan and use a familiar doc‑style editor to build anything from simple contact forms to full landing‑page‑style experiences—no code, no designer and no clunky drag‑and‑drop required. Where some tools optimize for “quick and basic” and others focus on sheer feature breadth, Paperform is optimized for SMB workflows. Marketing, eCommerce, agency, education, healthcare and professional services teams use Paperform to power everyday forms: lead capture for campaigns and social ads, client onboarding and briefs, event registrations, bookings, internal requests, surveys and feedback. In one place, you can: - Build any form layout Single page, multi‑page or one‑question‑at‑a‑time—with rich text, images and video so forms look like part of your brand, not a bolted‑on widget. -Take payments and subscriptions Via Stripe, PayPal, Square and more, with live price calculations, discounts and currencies handled directly in the form. -Handle bookings and eSignatures With built‑in scheduling fields and Papersign, turn submissions into contracts and signed documents in a few clicks. - Automate workflows Using conditional logic, on‑form calculations and Stepper, routing approvals, updating CRMs, pinging Slack and creating tasks automatically. Ask Native AI to build In-app AI accelerates everything without taking control away from you: generate full forms from a prompt, ask AI to write complex calculation rules and use AI Insights to summarize survey responses into clear, shareable reports. Forms plug into the tools you already use—like HubSpot, Google Sheets, Notion, Slack and thousands more—via native integrations, Stepper, webhooks and Zapier/Make. Under the hood, Paperform is built for business: trusted by over 500K teams worldwide, SOC 2 Type II & GDPR compliant, with SSO, roles and permissions, data residency controls and a dedicated Trust Center backed by fast, human support. Featuring 30,000+ designer form templates, the result is an “all‑rounder” form builder that lets SMBs design, automate and scale their most important workflows from one simple platform.

Product Website

Seller

Paperform

Discussions

Paperform Community

Languages Supported

English

Overview by

Dean McPherson (Co-Founder at Paperform)

Pricing

Pricing provided by Paperform.

Free

View More Pricing Information

Paperform Media

Paperform is a digital Swiss Army Knife for small businesses

Customize text font, weight, size, color, headings, background images, and more, as well as change the general styling of questions and other UI elements, and even add custom CSS.

Turn insights into actions with built-in analytics.

Paperform connects to 3,000+ popular apps and services

Intuitive free-text and drag-and-drop functionality

Collect payments, manage orders and sell anything you want, whether it's physical products, digital files or a subscription.

These are our people in their own words. Real users finding solutions with the form builder they love.

We've added AI magic to create and update Calculations for you, so you don't have to be a super-nerd or wrack your brains to make extremely powerful form logic happen.

This agency uses Paperform to save hours, impress clients, and scale smart. They used Paperform's AI to launch complex client forms in minutes and simplify their client experience — without sacrificing quality.

Agents and brokers: overwhelmed by onboarding, compliance, and documents? See how Julie Winter, a 25-year industry veteran, scaled her real estate business across multiple states — with Paperform.

Sara Loretta, Owner of _systms™, shares her best practices for Lead Gen forms for Content Creators and small business, using Paperform. See the power of quizzes and how you can leverage them to get more from your leads.

G2 reviews are authentic and verified.

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Starlight M.

Founder & Transformation Architect | Independent Consulting / Fractional Leadership

Small-Business (50 or fewer emp.)

2/13/2026

"Stand it Up Fast, Start Making Money Now, Stop Duct-Taping Things Together"

5/5

What do you like best about Paperform?

The flexibility is absurd — I’ve literally reduced a four-hour live intake conversation into a 20-minute adaptive audit that surfaces real insights. The logic, piping, branching, CRM hooks, and embed capabilities seem simple until you actually need them to bend to your will — and they just do. Every time I push a boundary, Paperform doesn’t say “can’t” — it says “how”.

That adaptability ties directly to the people behind the product. Support is not just responsive — they actually help you think through use cases. I’ve seen them go above and beyond to make sure setups work right and help you understand why something behaves the way it does. I’ve used support teams across countless SaaS tools — this one is standout. Review collected by and hosted on G2.com.

What do you dislike about Paperform?

I can't inject it into my veins like an elixir of the gods. Review collected by and hosted on G2.com.

What problems is Paperform solving and how is that benefiting you?

The biggest problems Paperform solved for me were tech chaos, time bleed, and the friction between “brilliant framework” and “actually scalable.”

First - it replaced my duct-taped stack. I used to stitch together multiple tools just to capture a lead, qualify them properly, take payment, and route their data somewhere useful. It worked… until it didn’t. Paperform let me consolidate logic, payments, conditional flows, scoring, and CRM sync into one intelligent layer. Fewer moving parts. Fewer silent breakdowns. Way more control.

Second - it protected my time. I turned multi-hour intake calls into adaptive, insight-driven diagnostics that surface better data in a fraction of the time. Instead of re-asking the same questions live, I walk into conversations already holding the pattern map. That alone changed my margin and my energy.

Third - it let me operationalize my thinking. My work isn’t “fill out a form and get a PDF.” It’s layered frameworks, branching logic, scoring systems, and tailored recommendations. Paperform bends to that level of nuance without requiring a developer. That’s what allowed me to move from fully custom consulting to diagnostic-driven offers that scale.

For me, it’s not just a form builder. It’s infrastructure for clarity. And that distinction matters. Review collected by and hosted on G2.com.

Response from Dean McPherson of Paperform

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Starlight, what a standout review! 🙌 We’ll never tire of hearing how Paperform has transformed your systems. Turning a four-hour intake into a 20-minute audit? That’s our vision brought to life.

It's especially meaningful to hear you talk about our Support Team. They are form nerds at heart and love digging into complex setups; they'll love reading your review.

We’re proud to be part of your infrastructure. Thanks for building with us!

Sally S.

Creative Director

Graphic Design

Small-Business (50 or fewer emp.)

4/2/2020

"Powerful, Easy to Use, and Worth Coming Back To"

5/5

What do you like best about Paperform?

Paperform is intuitive, reliable, and incredibly functional. Whenever I’m stuck, I can usually count on Paperform to already have a solution built in. Review collected by and hosted on G2.com.

What do you dislike about Paperform?

Occasionally I look for a niche feature—like automatic age calculation—that isn’t available yet. However, the team updates and improves the platform regularly, and the roadmap always feels thoughtful. At the moment, I’m not using Paperform enough in my current role to justify the ongoing cost, so my subscription is paused. But that’s due purely to my current workload, not the quality of the product. Review collected by and hosted on G2.com.

Recommendations to others considering Paperform:

I believe that the cost plus the features make this a very reasonable product. I absolutely feel like I am getting my money's worth. Review collected by and hosted on G2.com.

What problems is Paperform solving and how is that benefiting you?

Paperform has been an essential and reliable tool across multiple phases of my professional life.

I was an early adopter after an extensive search for a form platform that struck the right balance between affordability and capability. At the time, I was starting my own design and marketing business, and forms were a core part of what I needed to offer clients. One of my clients—a medical clinic—needed their intake paperwork transformed into a digital format, and Paperform made that possible. With conditional logic, I was able to guide patients through exactly the right questions and even collect signatures for minors. It felt seamless and almost magical.

As my career shifted and I became a social worker, I integrated Paperform into both my practice and my agency. Its flexibility and ease of use made it invaluable as I updated sites and improved workflows. We were able to accept online applications for proctor (foster) parents and for community members who wanted to support the youth in our programs, which significantly streamlined our processes.

More recently, while launching a new service, we needed to process payments online. As a small business, I wanted to avoid paying extra for a full e-commerce setup. After some trial and error, I realized that Paperform already solved this problem. I built the entire payment workflow directly into a form and embedded it into the site—problem solved with zero additional overhead.

Another standout feature of Paperform is their responsiveness. Support has always been quick, thoughtful, and solution-oriented. When I requested features that weren’t yet available, they provided realistic timelines and explained their prioritization clearly. Even with the time-zone difference—I’m in the US and they’re in Australia—I’ve consistently received responses within a day and have never had issues with connectivity or communication.

Although I’m not actively using Paperform right now, that choice is simply about my current day-to-day needs. When forms become a major part of my workflow again, Paperform will be the first place I return. It remains one of the most flexible and user-friendly tools I’ve worked with. Review collected by and hosted on G2.com.

Response from Dean McPherson of Paperform

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Sally, thanks for your updated review! It means so much to hear how Paperform has supported you across different stages of your professional life. The variety of use cases you’ve explored, from patient intakes to signatures to payments, really speaks to the versatility Paperform strives to deliver as a form builder.

And shoutout to our exemplary support team, who are always there to help across time zones. We'll be right here when you need us again. Thanks once more for your kind words and continued support!

Kathleen C.

2/3/2026

"Effortless Form Building with Robust Integrations"

5/5

What do you like best about Paperform?

I use Paperform for all kinds of things, like regular forms and checkout forms, because I like their Stripe integration, which feels really natural. I appreciate the API calls that allow me to integrate directly into my software, and I've created lead magnets and quizzes easily. I love how easy it is to use and how robust the software is, especially for scoring and quiz logic, where having something that works well is crucial. Paperform does that and more with almost unlimited integrations. It lets me calculate complicated quizzes so effortlessly, even for something as complex as a Myers Briggs style quiz. The initial setup was really easy, and it integrates with my full stack. The ease of use and robust nature make it invaluable. Review collected by and hosted on G2.com.

What do you dislike about Paperform?

I truly can't think of anything Review collected by and hosted on G2.com.

Response from Dean McPherson of Paperform

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Kathleen, thanks for your review! It’s great to hear how Paperform has fit really nicely into your process and has made it easy for you to set up complex quizzes for lead capture that integrate seamlessly with your stack. We love that.

Thanks for being part of the Paperform community!

Patrick M.

11/28/2025

"Super Easy Setup with Powerful Customization"

4.5/5

What do you like best about Paperform?

I use Paperform for affiliate applications, and it plays a crucial role in assessing potential affiliates to determine if they are a good fit for my program. I love the flexibility it offers in customizing the questions and information I can collect, which surpasses the capabilities of my existing affiliate system. The platform's simplicity and power are comparable to Google Forms in ease of use and Notion in terms of capability, making it exceedingly intuitive while delivering robust functionality. What stands out the most is how easy it was to set up, which I see as its greatest strength. Review collected by and hosted on G2.com.

What do you dislike about Paperform?

I don't like the signup onboarding process. It involves answering lots of questions, which I find understandable, as you need to collect information. However, having to go through 4-5 windows, each with a single question, becomes a bit annoying. Review collected by and hosted on G2.com.

Response from Dean McPherson of Paperform

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Thanks for your thoughtful review, Patrick. Love to hear that Paperform has become such a valuable part of your affiliate application process.

I appreciate your feedback about the onboarding flow. We’re always working to strike the right balance there, and your input helps us refine that process.

Thanks again for sharing your experience — we’re so glad to have you using Paperform!

Jason E.

Film Editor

Small-Business (50 or fewer emp.)

2/15/2026

"Rock-Solid Platform with Best-in-Class Support"

5/5

What do you like best about Paperform?

Paperform strikes the perfect balance between power and simplicity. The interface is intuitive, flexible, and beautifully designed, but it’s also incredibly robust under the hood. I’ve used many form builders over the years and consistently come back to Paperform because it just works. Their support team is exceptional- fast, thoughtful, and genuinely helpful. It feels like the product is built by people who care. Review collected by and hosted on G2.com.

What do you dislike about Paperform?

Very little. Like any powerful platform, there can be a small learning curve when building more advanced workflows, but the documentation and support team make that easy to overcome. Overall, it’s one of the most stable and reliable tools in this category. Review collected by and hosted on G2.com.

Response from Dean McPherson of Paperform

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Thanks for the review, Jason! I'm so glad to hear that Paperform's flexibility and robust capabilities continue to draw you back year over year. Your kind words about the product and our support team mean a lot to us.

Thanks for being part of the Paperform community!

Marla Leigh C.

Psychotherapist

Small-Business (50 or fewer emp.)

9/4/2025

"First Tier Humans, Intuitive Tech"

5/5

What do you like best about Paperform?

I can’t say enough good things about Paperform—not only is their platform intuitive, elegant, and deeply customizable (perfect for anyone wanting to create a complex quiz, form, or survey without tech headaches), but their customer support is truly next-level.

Recently, I reached out for help with a scoring issue on a custom personality quiz and was immediately connected with an expert support team—one after the other, I had a stream of tech help, each person picking up where the last left off. Instead of endless bot loops, insightful and efficient humans jumped right in, did the calculations for me, clarified every step, and made sure I actually understood the logic. They even brought good humor! The whole process took less than an hour, and they made it feel easy—and dare I say, fun. I’ve never experienced such responsive, human-centered support from a SaaS company.

If you need a flexible online form builder with stellar support, Paperform is it. I only wish they were around to solve my other problems. Review collected by and hosted on G2.com.

What do you dislike about Paperform?

Well, the bot I was originally using to help me with the scoring calculations (GPT 4.1) didn't seem to understand how to communicate with the platform. This isn’t really a Paperform problem, but it did slow me down at first until I reached out for human support (who were amazing). Review collected by and hosted on G2.com.

Response from RJ van Beek of Paperform

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Wow! Thank you so much for sharing this. We’re smiling ear to ear reading your review. It means the world to know that Paperform helped you create something meaningful for your website and that our team made the experience feel easy (and even fun!).

We believe tech should feel human at every step, so hearing that you felt supported, understood, and never stuck in bot loops is exactly the kind of feedback that keeps us going. We’ll make sure your kind words reach the Customer Success team.

We love what you’re building with Paperform, and we’re so grateful you chose us to be part of it. Thanks again for trusting us (and for wishing we could solve more of life’s problems—we’ll take that as the highest compliment!).

Tiina W.

Founder

Marketing and Advertising

Small-Business (50 or fewer emp.)

11/19/2025

"Effortless Form Creation with Powerful Integrations"

5/5

What do you like best about Paperform?

I find Paperform incredibly valuable for my work in lead generation, client requirements collection, support, and agreements. I love how simple it is to create forms and its excellent integration capabilities with platforms like MailerLite, WordPress, and Zapier. The simplicity of use stands out, making the creation of forms straightforward while ensuring they are visually appealing and professional-looking. I particularly appreciate the ease with which I can embed these forms, streamlining my workflow and enhancing efficiency. The initial setup is a breeze, which has greatly reduced the time and effort typically required, making it accessible and user-friendly. The overall smooth experience with Paperform, from setup to integration, has impressed me, and everything works seamlessly, which is reflected in my high likelihood of recommending it to others, rating it a solid 10 out of 10. Review collected by and hosted on G2.com.

What do you dislike about Paperform?

Nothing Review collected by and hosted on G2.com.

Response from Dean McPherson of Paperform

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Thanks, Tiina! Your words are music to my ears. Our mission at Paperform is to bring people back from work to life, so we’re thrilled to hear it’s made your workflows for lead generation and client requirements collection that little bit easier.

Thanks for being part of the Paperform community!

Chris A.

Freelance Designer

Small-Business (50 or fewer emp.)

2/4/2026

"Powerful, Easy-to-Use, and Backed by an Amazing Paperform Team"

5/5

What do you like best about Paperform?

Paperform is one of those tools that you can just rely on! It's powerful, easy to use and full of good surprises! Plus the team at Paperform are amazing. Real people with a desire to help! I use this tool ALL of the time! Review collected by and hosted on G2.com.

What do you dislike about Paperform?

I honestly can't answer this question! It's an amazing tool. Review collected by and hosted on G2.com.

Response from Dean McPherson of Paperform

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Aw, shucks. Thanks for the team shoutout, Chris! We love that you’re finding Paperform to be a versatile tool you come back to again and again.

Thank you for being a part of the community!

Dan R.

President

Small-Business (50 or fewer emp.)

8/8/2025

"TEN YEARS with Paperform - BEST form builder out there!"

5/5

What do you like best about Paperform?

I've used Paperform for the past decade. They are the workhorse of form services and are the very best in my experience. They have the right interface, a huge amount of features, and lots of customizability—plus super well designed embeds. I've used Typeform hundreds (if not thousands) of times and continue to come back to it due to its ease of use, ease of installation, and the fact that it integrates with just about everything. Their customer support is amazing as well. Whenever I have a question, they answer. Review collected by and hosted on G2.com.

What do you dislike about Paperform?

I'd like a way to design forms with white font on a dark background - - right now I can create such forms, but editing them inside the editor is difficult because the editor's default background is white, which makes the text impossible to see in the editor. I've found a workaround, but it would be nice to have a way to have the editor display a darker background. Review collected by and hosted on G2.com.

Response from Dean McPherson of Paperform

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Thanks for the review, Dan!

We totally agree! Paperform is a true workhorse for form building with powerful features, deep customizability, and top-notch support to boot. It’s awesome to hear that our platform has allowed you to streamline lead capture and onboarding for your business.

You also mentioned editing dark-themed forms. The good news is that you can change the editor background to dark with a few clicks using our Theme settings. If you contact support@paperform.co, our team would be happy to show you how.

Thanks again for being part of the Paperform community — we’re so glad to have you with us!

Marielle B.

Event Organisator

Small-Business (50 or fewer emp.)

8/14/2025

"Awesome tool"

5/5

What do you like best about Paperform?

Very easy to make, lots of possibilities and the helpdesk is awesome. They help you out if you get stuck.

I'm never going back to google forms. Paperform has everything I need and more.

For my event I have made a signup form with products and all the questions I need to ask, to create a full image. I had a hard task of giving a product for free with another product, but client could order more. Helpdesk helped out with that. I have a payment method attached, but also pay at a later date, which is awesome.

Also I made it so it goes straight to an Airtable en added to my Mailerlite account which is a simple function in Paperform.

Paperform helped me automate a lot of work for me, so it really helped me make my job a lot easier. Review collected by and hosted on G2.com.

What do you dislike about Paperform?

Nothing so far I can think of. I only have good things to say. Review collected by and hosted on G2.com.

Response from Dean McPherson of Paperform

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Thanks so much for your review, Marielle! We’re thrilled to hear that Paperform has everything you need (and more!), and that it’s made such a big difference in automating your workflow. Our direct integrations with Airtable and MailerLite really do help take the manual work out of the equation.

It’s also great to hear that our Support Team was able to help you and your client achieve exactly what you needed. Don’t hesitate to reach out anytime — we’re always happy to help!