Paperform Reviews & Product Details

Paperform is a modern online form builder designed for small and growing businesses that want their forms to run the business, not just collect data. Start on a generous free plan and use a familiar doc‑style editor to build anything from simple contact forms to full landing‑page‑style experiences—no code, no designer and no clunky drag‑and‑drop required. Where some tools optimize for “quick and basic” and others focus on sheer feature breadth, Paperform is optimized for SMB workflows. Marketing, eCommerce, agency, education, healthcare and professional services teams use Paperform to power everyday forms: lead capture for campaigns and social ads, client onboarding and briefs, event registrations, bookings, internal requests, surveys and feedback. In one place, you can: - Build any form layout Single page, multi‑page or one‑question‑at‑a‑time—with rich text, images and video so forms look like part of your brand, not a bolted‑on widget. -Take payments and subscriptions Via Stripe, PayPal, Square and more, with live price calculations, discounts and currencies handled directly in the form. -Handle bookings and eSignatures With built‑in scheduling fields and Papersign, turn submissions into contracts and signed documents in a few clicks. - Automate workflows Using conditional logic, on‑form calculations and Stepper, routing approvals, updating CRMs, pinging Slack and creating tasks automatically. Ask Native AI to build In-app AI accelerates everything without taking control away from you: generate full forms from a prompt, ask AI to write complex calculation rules and use AI Insights to summarize survey responses into clear, shareable reports. Forms plug into the tools you already use—like HubSpot, Google Sheets, Notion, Slack and thousands more—via native integrations, Stepper, webhooks and Zapier/Make. Under the hood, Paperform is built for business: trusted by over 500K teams worldwide, SOC 2 Type II & GDPR compliant, with SSO, roles and permissions, data residency controls and a dedicated Trust Center backed by fast, human support. Featuring 30,000+ designer form templates, the result is an “all‑rounder” form builder that lets SMBs design, automate and scale their most important workflows from one simple platform.

Seller

Paperform

Discussions

Paperform Community

Languages Supported

English

Solution Type

Best-of-Breed

Overview by

Dean McPherson (Co-Founder at Paperform)

Pricing

Pricing provided by Paperform.

Free

Essentials

Starting at $24.00

Per Month

View More Pricing Information

Top-Rated Alternatives

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User Insights

Average based on 86 real user reviews.

Implementation Time

<1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

Per Month

Paperform Integrations

(12)

Integration information sourced from real user reviews.

Show More Integrations

Paperform Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Paperform, and what problem is it built to solve?

Paperform is an online form builder for small and medium businesses that rely on forms in their daily work. Its document-style editor lets teams create and brand forms by adding questions, products, and media inline.

What languages does Paperform support?

Paperform supports 1 language: English.

What company sizes and industries is Paperform the best fit for?

Paperform users who rate it positively are most often from small businesses, with additional representation from mid-market and enterprise organizations. The industries with the strongest presence include:

Company size — Small businesses (50 or fewer employees) are the most represented, followed by mid-market and enterprise organizations.
Marketing and advertising — A prominent industry among positively rating users.
Education — Including education management, higher education, and professional training.
Consulting and nonprofit organizations — Both appear among the represented sectors.
Technology and software — Including computer software and information technology services.

How long does it take to implement Paperform across a team?

Paperform is often live in less than a day, while some teams take longer to configure and launch. The reported implementation ranges fall into these clusters:

Time to go live	Relative frequency
Less than 1 day	Most common
Less than 1 month	Also reported
1–3 months	Less common

What customer support options does Paperform provide, and how do users find the overall support experience?

Paperform provides support through chat, email/help desk, FAQs and forums, and a knowledge base. The support experience is described as responsive and helpful, with users especially appreciating access to knowledgeable people who can work through setup questions and more complex form logic.

What is the experience like for teams switching to Paperform from another tool?

Teams switch to Paperform for a more flexible, polished form experience, often after finding another tool too limited, difficult to customize, unreliable, or expensive for their needs. Moves from tools such as Typeform, Jotform, Google Forms, Wufoo, and Formstack are associated with better design options, stronger logic and calculation capabilities, easier integrations, and support for payments or scheduling. Users describe the transition as a way to bring more of their form workflows together without relying as heavily on developers or separate tools.

What tools and platforms does Paperform integrate with, and how do these integrations help users get more value from the product?

Paperform offers 12 integrations, helping teams pass form responses into the services they already use and automate follow-up work. Users describe using integrations to reduce manual data entry, keep records synchronized, and trigger downstream tasks or communications.

Automation and workflow — Zapier and Make.
Data and productivity — Airtable and Google Workspace.
Project and team collaboration — Asana and monday.
Web publishing — Webflow.
Payments — Stripe.

What features or capabilities could make Paperform even more useful?

Paperform could be more useful with finer control over how forms look and how teams manage them, along with more flexibility in some advanced workflows. Recurring improvement areas include:

More detailed design controls for fonts, colors, layouts, field widths, and embedded form spacing.
Better ways to organize large form libraries, including more flexible folder structures.
Richer reporting and analytics for reviewing and sharing form results.
More flexible integrations and data handling, including easier inbound data flows and customizable webhook outputs.
Smoother setup and reuse of advanced calculations and complex logic.

G2 reviews are authentic and verified.

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Diego Ricardo O.

QA supervisor

Small-Business (50 or fewer emp.)

7/24/2025

"Exceptional product and customer service"

5/5

What do you like best about Paperform?

Interface is easy to handle, customer service is spot on. Review collected by and hosted on G2.com.

What do you dislike about Paperform?

PDF files are very simple and cannot be detailed. Review collected by and hosted on G2.com.

Response from Dean McPherson of Paperform

edit

Thanks for your review, Diego! We’re glad to hear you’re finding Paperform easy to use and getting the help you need from our Support Team — they really are top‑notch.

We also appreciate your feedback about PDFs. Our Custom PDFs feature supports HTML blocks, which opens up a lot of possibilities for customization. We’d love to better understand what you’re looking to achieve; you can write to us at support@paperform.co, and our Support Team will be happy to review your use case with you!

Scott A.

COO

Small-Business (50 or fewer emp.)

7/8/2025

"It gets things done!"

5/5

What do you like best about Paperform?

A great way to set up forms, very elegant. I love the templates. They keep improving their frontend and backend (admin). Review collected by and hosted on G2.com.

What do you dislike about Paperform?

I do not like syncing with Airtables or Google Sheets. Review collected by and hosted on G2.com.

Response from Dean McPherson of Paperform

edit

Thanks for your review, Scott! We're thrilled to hear you've found Paperform to be an elegant solution for your needs and that our templates have been helpful. We appreciate your feedback about the Airtable and Google Sheets integrations. Feel free to reach out to our Support team anytime; they’ll be happy to suggest some alternative workflows.

Verified User in Facilities Services

Small-Business (50 or fewer emp.)

7/23/2025

"Reliable, Affordable, and All the Tools a Small Business Needs"

5/5

What do you like best about Paperform?

Simple yet comprehensive interface, pricing plans that make sense, and customizable URLs. Used every day for our business and integrated with the rest of our API solutions seamlessly. Review collected by and hosted on G2.com.

What do you dislike about Paperform?

Advanced formulas and matrix responses are usable but could be slightly less tedious (applying the same, dense formula across many sections of the form) Review collected by and hosted on G2.com.

Response from Dean McPherson of Paperform

edit

Thanks for your review! We’re so happy to hear that you’re leaning into Paperform as a daily tool for your business 🙌

We appreciate your feedback regarding Calculations — it sounds like you’ve got a complex use for them in combination with our Matrix field on your form. We’re always looking for ways to make our features easier to use, and we’ll be sure to share your suggestion with our product team. In the meantime, if you’d like our Support team to take a look and see if there might be any way to simplify your form, write in anytime — we’d be happy to help!

Atley J.

Founder

Small-Business (50 or fewer emp.)

7/8/2025

"🙌🏽 Innovative Forms Builder!"

5/5

What do you like best about Paperform?

Ease of use and tons of features making it a very versatile platform. Review collected by and hosted on G2.com.

What do you dislike about Paperform?

It's more a pet peeve for me, but not being able to edit forms on my iPad Pro with all the desktop browser features. Mimicing desktop mode doesn't help. Review collected by and hosted on G2.com.

Response from Dean McPherson of Paperform

edit

Thanks so much for your review, Atley! We're glad to hear you're finding Paperform easy to use and versatile — that’s exactly what we aim for. We appreciate your feedback about editing forms on smaller screens; we're always working to improve and expand platform accessibility. If you’ve got more suggestions or ever need help, feel free to reach out anytime!

Gavin M.

Digital Fundraising Manager

Small-Business (50 or fewer emp.)

7/8/2025

"Paperform has revolutionised the way we work."

5/5

What do you like best about Paperform?

Paperform has helped us streamline internal processes and create seamless, professional experiences externally as well. We’ve eliminated clunky forms and manual workflows, replacing them with beautifully branded, user-friendly forms and automations—no developer needed. Internal approvals and external feedback are now simpler, faster, and more effective thanks to Paperform. Review collected by and hosted on G2.com.

What do you dislike about Paperform?

We haven't experienced any downside using Paperform Review collected by and hosted on G2.com.

Response from Dean McPherson of Paperform

edit

Hey Gavin, we’re so glad to hear that Paperform has helped make your comms and workflows simpler, faster, and more effective. Paperform was built to help take the busywork out of your day, so it's great to know the platform is doing just that. Thanks for your review!

Verified User in Non-Profit Organization Management

Small-Business (50 or fewer emp.)

7/12/2025

"Excellent and easy product to use"

5/5

What do you like best about Paperform?

- easy to use

- great functionality

- love the calculations done on the fly

- API good to have and connectivity with other platforms

- they keep adding new features that make the product better

- having PaperSign also added to the mix is a great add-on Review collected by and hosted on G2.com.

What do you dislike about Paperform?

nothing worth mentioning as it doesn't lack major features Review collected by and hosted on G2.com.

Response from Dean McPherson of Paperform

edit

Thanks so much for taking the time to share your experience! We're glad to hear you’re getting value from both Paperform and Papersign — both products really do work very well together. It's awesome that you’re putting the Calculations feature and our new Reporting features to good use in your surveys, too. We’ve got plenty more updates coming, so thanks for sticking with us!

Jonathan O.

Owner

Small-Business (50 or fewer emp.)

7/8/2025

"Simple, intuitive, powerful platform."

5/5

What do you like best about Paperform?

Very easy to use, yet feature rich. It also visually is appealing. Review collected by and hosted on G2.com.

What do you dislike about Paperform?

It would be nicer if there were more features around product and checkout (integrating into Square and syncing items, sales, etc would be amazing). Review collected by and hosted on G2.com.

Response from Dean McPherson of Paperform

edit

Thanks so much for your review, Jonathan! We’re glad to hear Paperform is helping you streamline custom donut orders for your business. We’re always working to improve the product, so we really appreciate your feedback about expanding our existing Square integration and checkout features. If you have more ideas or need a hand, feel free to reach out to our support team anytime — we're always happy to help!

Verified User in Hospitality

Mid-Market (51-1000 emp.)

5/19/2023

"Simple to use but highly customizable"

4.5/5

What do you like best about Paperform?

The forms can use all your branding, fonts, design, and the questions themselves can use advanced logic. Paperform has connections to Stripe and Zapier making it easy to collect payments and update our CRM. We use for our application form on our website. Review collected by and hosted on G2.com.

What do you dislike about Paperform?

Wish there were webhooks for partial applies. Review collected by and hosted on G2.com.

Dani Z.

Product Manager

Small-Business (50 or fewer emp.)

11/8/2022

"Easy and beautiful"

5/5

What do you like best about Paperform?

I've researched and used a few other solutions before discovering Paperform, and so far Paperform has been the only one that offered features and integrations that tend to all of my needs. I usually work with very long and complex forms and Paperform's simple interface makes it a lot easier. Also, Paperform communicates really well with Zapier, which was one of my main issues before I started working with it. Review collected by and hosted on G2.com.

What do you dislike about Paperform?

When I need to ask questions that have a lot of multiple-choice answers, it would be nice to have more customization options, like a dropdown with a search bar and such. I would also like to have an option to keep partial submissions for responders in case they lose connection or can't answer everything all at once, so they can start where they left off instead of having to start all over again. Review collected by and hosted on G2.com.

What problems is Paperform solving and how is that benefiting you?

Paperform has an easy interface and its section break tool makes a long questionnaire seem not so daunting, which optimizes the user experience. When I discovered Paperform, I needed a platform that could send information automatically to Airtable (through Zapier) and that was easy to figure out, big plus! Review collected by and hosted on G2.com.

Kuvam M.

Vice President

Small-Business (50 or fewer emp.)

7/12/2022

"Creative way to create forms"

5/5

What do you like best about Paperform?

We use paperform for all our projects. We use it daily and have integrated it with Zulip Chat, our internal communication platform. The whole interface is fantastic, and before using paperform, I couldn’t think we could do so much from just a form builder software. Review collected by and hosted on G2.com.

What do you dislike about Paperform?

I dont dislike anything about paperform. I think the price is on the higher side, which limits a lot of small organizations from using it. It will be great if it can come up with better pricing for nonprofits. Review collected by and hosted on G2.com.

Recommendations to others considering Paperform:

If you have the money and are looking for a good form builder and survey option, go for paperform. Review collected by and hosted on G2.com.

What problems is Paperform solving and how is that benefiting you?

Paperform is helping us solve a lot of problems. Since we operate virtually, we have been able to develop agreements and MoUs through the platform. We also use it for practicing daily check-in with our employees. Paperform is excellent for conducting surveys as you can personalize the entire form. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Paperform.

Free

Essentials

Starting at $24.00

Per Month

Pro

Starting at $49.00

Per Month

View More Pricing Information

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Paperform Features

Survey Management

Survey Builder

Customizable Questions

Survey Customization

Question Branching

Branding

Multimedia Support

Survey Insights

Reporting & Analytics

Permissions

Customization

Custom Fields

Conditional Logic

Multi-page Forms

View More Features

Categories on G2

Survey Online Form Builder

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Paperform Reviews & Product Details

Profile Status

Pricing

Free

Essentials

Top-Rated Alternatives

User Insights

Paperform Integrations

Paperform Reviews FAQs

What is Paperform, and what problem is it built to solve?

What languages does Paperform support?

What company sizes and industries is Paperform the best fit for?

How long does it take to implement Paperform across a team?

What customer support options does Paperform provide, and how do users find the overall support experience?

What is the experience like for teams switching to Paperform from another tool?

What tools and platforms does Paperform integrate with, and how do these integrations help users get more value from the product?

What features or capabilities could make Paperform even more useful?

Paperform Reviews (86)

Paperform Reviews (86)

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Essentials

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