ONE by AOL Reviews & Product Details

ONE by AOL Overview

What is ONE by AOL?

ONE by AOL: Publishers enables publishers to maximize their digital advertising revenue while providing the controls to minimize sales channel conflicts. It is built by industry veterans from Advertising.com and ONE by AOL: Ad Server, leveraging over 15 years of global experience in non-reserved, yield optimization and ad serving technology.

ONE by AOL Details
Website
Product Description

ONE by AOL: Publishers enables publishers to maximize their digital advertising revenue while providing the controls to minimize sales channel conflicts. It is built by industry veterans from Advertising.com and ONE by AOL: Ad Server, leveraging over 15 years of global experience in non-reserved, yield optimization and ad serving technology.


Seller Details
Seller
ADTECH
Company Website
Year Founded
1998
HQ Location
Dreieich, Germany
Twitter
@ADTECHAdServer
1,806 Twitter followers
LinkedIn® Page
www.linkedin.com
91 employees on LinkedIn®
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ONE by AOL Reviews

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UO
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Great trial, fast quick help and easy to use Review collected by and hosted on G2.com.

What do you dislike?

Customer service failed to assist much further than a regular subscription Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Join if you want quick friendly service.. Make sure to clarify what you need help with. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I tried to access emails that disappeared. They were unsuccessful in helping but they are very quick. Review collected by and hosted on G2.com.

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Specialist, Media Services
Marketing and Advertising
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I liked having access to all of the AOL/Verizon and their new acquisition data. It gave way to many ways to target (ie. wifi targeting, mobile app inventory). Review collected by and hosted on G2.com.

What do you dislike?

Their UI is clunky. It took me ages to adjust budgets. You cannot edit things in bulk. If you want to extend the IO, you need to extend it at the campaign level in addition to the flight level - aka you have to do it twice. If the flight date is extended, I believe the campaign date should automatically extend. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It's okay to use right now but the UI could definitely use improvement. It's clunky and unable to implement anything in bulk, but it's doable. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We wanted access to AOL's data and inventory. By using ONE, we were able to couple their data with the inventory without jeopardizing our other DSP buys. Review collected by and hosted on G2.com.

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AD
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

ONE will use various data sources to show brands how consumers are reacting to their ads, according to AOL, in helping them to more easily determine the effectiveness, or return on investment, of their ad campaigns across various media from mobile devices to television. Marketers will then be able to adjust their ad spending accordingly. For example, moving more money into mobile advertising if that appears to be where more consumers are responding. This is a great way for advertisers to consolidate their spending. Review collected by and hosted on G2.com.

What do you dislike?

The user interface can be better improved so thing can run smoothly and accurate. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The business problem it solves is that advertisers can manage how they spend their money with online campaigns and ads. Review collected by and hosted on G2.com.

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UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

It was easy to use, but never hit the direct response KPIs we were looking for compared to yahoo, google and amazons platforms Review collected by and hosted on G2.com.

What do you dislike?

Although it was easy to find the target groups, sometimes nothing ever served. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Targeting Review collected by and hosted on G2.com.

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UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I enjoy the priority access to inventory on AOL O&O properties like MSN or Huff Po.

The Verizon data is also an interesting piece of the puzzle. Review collected by and hosted on G2.com.

What do you dislike?

The platform has improved quite a bit since I first started using two years ago, but they still have a LONG way to go before being considered a top DSP. Again, much better than it was last year & the year before that; however, it's the bugs and little things, the minor workflow issues in the platform that make it a little difficult to manage campaigns easily.

I also don't like how you can't de-couple the platform with the Verizon date, but I can understand that business move. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

There are DSPs/platforms that can do more tech-wise and may have more integrations; that said, AOL is a very strong supply source and has quality O&O inventory & data (Verizon) that is definitely worthwhile. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are a self-service trading desk and are trying to grow our programmatic presence within our agency across all clients & brands. We're still in the younger stages of the team, having started two years back, but we need to show success right now to gain the trust of our media planners & buyers.

We get solid rates on AOL O&O, and we've generally seen good performance from those properties, most if not all. This is especially helpful for those campaigns we manage that have cost-based KPIs. Review collected by and hosted on G2.com.

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Associate Teacher
Education Management
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I like the many different options and the possibilities it offers. Review collected by and hosted on G2.com.

What do you dislike?

I dislike how it had to understand and work at first. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

A lot of advertising, it assists in spreading the word. Review collected by and hosted on G2.com.

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UM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The ability to access inventory and targeting that isn't available with other platforms, and with the inception of Oath, I expect their inventory and data offerings will become even stronger Review collected by and hosted on G2.com.

What do you dislike?

There have been some UI bugs that have prevented me from making optimizations in the past, and the setup of it isn't entirely intuitive. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We've been running direct response campaigns on the platform to drive new acquisitions. We've been able Review collected by and hosted on G2.com.

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AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The targeting capabilities are good but standard for most DSPs. I've used as a manage service, which is good for large-scale campaigns. Review collected by and hosted on G2.com.

What do you dislike?

Performance metrics are standard and could be more insightful. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Fulfilling scale for large campaigns are reaching niche audiences through advanced targeting. Review collected by and hosted on G2.com.

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Account Director
Marketing and Advertising
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Customer Service was great from my reps! Review collected by and hosted on G2.com.

What do you dislike?

Didnt perform well for my campaign which was sales oriented Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

worked for branding, not DR Review collected by and hosted on G2.com.

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AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Strong video platform is easy to use on its own Review collected by and hosted on G2.com.

What do you dislike?

Video and display platforms are disparate Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Will be strong once fully combined with broghtroll Review collected by and hosted on G2.com.

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Senior Programmatic Executive
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The design is much sleeker than alternatives such as Tubemogul Review collected by and hosted on G2.com.

What do you dislike?

It felt quite limited when using in comparison to Tubemogul and DBM Video/Trueview Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're currently trying to find a platform that offers access to all of the best exchanges without the walled gardens. Unfortunately, Google walled their data and inventory which made it less appropriate to continue testing it. We had to explore DBM as it is the most efficient way to access Google inventory. Review collected by and hosted on G2.com.

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UE
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It's so different and new. Let's my company expand with there advertising Review collected by and hosted on G2.com.

What do you dislike?

Everything with ONE is very well can't wait to see more advancement. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you interested in getting more advertising with whatever your company is this is definitely worth it! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Advertising our business to get more opening for our workers in Walmart and more stores that would like us. Review collected by and hosted on G2.com.

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UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I like the user interface because it is well organized and easy to use. Their customer support team is second to none. They are very friendly, knowledgeable, and respond in a timely fashion. Review collected by and hosted on G2.com.

What do you dislike?

Like most advertising services, the user interface can be clunky at times. It loads slowly at times and there is sometimes too much data on the screen. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Go for the support if you need it. The team is very knowledgeable and will respond and process your requests promptly. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Marketplace by ADTECH has allowed us to solve the problem of remnant ads. It is useful in prioritizing and serving remnant ads when we do not have enough direct sold campaigns. Review collected by and hosted on G2.com.

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UB
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

They have great customer service and are always there to help us with anything that we need. Review collected by and hosted on G2.com.

What do you dislike?

Low fill, even with high exposure to our inventory they still aren't filling very much. They have a ton of app opportunities but require a lot of back end work, that we don't have the capability to do right now. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

remnant monetization Review collected by and hosted on G2.com.

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CM
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

As part of my stack, I receive a high ecpm from Marketplace. Review collected by and hosted on G2.com.

What do you dislike?

Dislike the amount of demand that comes thru, low fill rate. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Tryinig to fill all unsold inventory. Marketplace brings my overall ecpm up. Review collected by and hosted on G2.com.

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