# EXADS Reviews **Vendor:** EXADS **Category:** [Display Advertising Software](https://www.g2.com/categories/display-advertising) **Average Rating:** 5.0/5.0 **Total Reviews:** 16 ## About EXADS EXADS is a White-label Ad Serving Technology provider that has been developing platforms for advertisers, publishers, ad networks and agencies for over 10 years. At EXADS, we build scalable solutions for big and small companies and cater to all their ad serving needs. EXADS delivers powerful and customized ad platforms that come with an extensive range of features, from automatic optimizations to some of the best analytics capabilities, without any additional costs. Our team of ad tech experts are always available to provide the best support possible and answer any questions. With EXADS you can save time and money by having your own ad platform ready in weeks! ## EXADS Pros & Cons **What users like:** - Users appreciate the **responsive and easy setup** of EXADS' White-Label Ad Serving Technology for smooth integration. (1 reviews) - Users find the **ease of setup** of EXADS to be highly responsive, enhancing their overall experience. (1 reviews) - Users value the **easy setup** of EXADS, praising its responsiveness and seamless integration for a smooth experience. (1 reviews) - Users value the **easy setup** of EXADS, noting its responsiveness as a standout feature. (1 reviews) - Users appreciate the **responsive and easy setup** of EXADS, enhancing their ad serving experience. (1 reviews) ## EXADS Reviews ### 1. complete ad server solution an campaign management system **Rating:** 5.0/5.0 stars **Reviewed by:** Benoit C. | Tram manager sales, Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2025 **What do you like best about EXADS?** White-Label Ad Serving Technology very responsive easy to setup **What do you dislike about EXADS?** tailor made developments takes time to be released **What problems is EXADS solving and how is that benefiting you?** All in one solution to manage both advertisers and publishers Campaigns management ### 2. Robust white label solution for your DSP **Rating:** 5.0/5.0 stars **Reviewed by:** Ana S. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2024 **What do you like best about EXADS?** - All in one Solution DSP - Good reporting tools , real time stats - Wide targeting options - Advanced tools as Bidder, Smart Bid - Very intuitive and user friendly platform **What do you dislike about EXADS?** - I would like to have more payments options, especially for asian market as for example wechat **What problems is EXADS solving and how is that benefiting you?** We use the WL DSP solution of Exads, we are missing some small details, but generally the platform has everything we need: diferent ad formats, openRTB technology to connect any SSPs, the great features for our advertisers. The platform is very intuitive and user friendly which is very important for self-service platform. We receive also good support guideness from Exads , they always try to fix any issue or adjustment we need in the shortest of time ### 3. Intuitive platform taking our network to new heights **Rating:** 5.0/5.0 stars **Reviewed by:** David A. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2024 **What do you like best about EXADS?** The reporting is easy to navigate and the ability to create custom dashboards for each user democratises analysis and gives visibilty to all levels of the business. **What do you dislike about EXADS?** Further customisations on the front end to ensure the experience can be differentiated further from other networks. **What problems is EXADS solving and how is that benefiting you?** Allowing the monetisation of our member's area and our publishing partners to be much greater than if we weren't utilising the software. Democratising the analysis of our performance from both a revenue and volume perspective. ### 4. Powerful and Customizable platform **Rating:** 5.0/5.0 stars **Reviewed by:** Juanma C. | Head of Tech Support, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2022 **What do you like best about EXADS?** The easily that I'm able to create new zones and campaigns and interact with them. Great real time statistics that allow me to multi filter by several dimensions. The improvements on the bidder. Dashboards. Blacklist section which allows me to block entire sites and advertisers on account level. **What do you dislike about EXADS?** There are some limitations while doing bulk actions, for instance, as an advertiser my domain got blocked, and I want to update it in all my XXX campaigns but the campaign URL have different parameters which I cannot do a bulk action for that. On campaign creation, display which are the most common keywords used by zone, so I can add them in keywords targeting. On statistics allow me to target/block by all the dimensions that are not profitable for me (only available for zones/sites) **Recommendations to others considering EXADS:** I'm daily dealing with the platform in all the possible sections and seeing how is improving day after day. Worth to give a try as it is very complete comparing it with other platforms in the market. **What problems is EXADS solving and how is that benefiting you?** I can switch between the advertiser and publisher section easily and check their stats. Additionally, as a publisher, I can set internal campaigns and close direct deals with advertisers that want to promote in my site. ### 5. Probably one of the BEST Ad Serving Platforms! 🔝 **Rating:** 5.0/5.0 stars **Reviewed by:** Marc D. | Customer Services Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2022 **What do you like best about EXADS?** I've tried many ad serving platforms and I must say that EXADS provides one of the best UX. The platform is not only easy to use, but also allows you to perform different customizations to make it look as you wish. Moreover, the statistics are displayed intuitively and being able to use multi-filtering allows me to review and optimize my campaigns based on real-time data efficiently. **What do you dislike about EXADS?** I miss being able to target in-App traffic when running certain types of affiliate campaigns and I would improve the keyword targeting by adding some suggested keywords based on your other targeting settings and your offers, but in general terms, I am really happy. **Recommendations to others considering EXADS:** I think that is enough **What problems is EXADS solving and how is that benefiting you?** EXADS is constantly working on improving the platform, adding new features that make my life easier! ### 6. Ready-made white label RTB Exchange Ad Server solution **Rating:** 5.0/5.0 stars **Reviewed by:** Anastasiya S. | Head of Programmatic, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2022 **What do you like best about EXADS?** The white label programmatic advertising is very robust and sophisticated! Probably is one of the best solutions on the market. I like that the majority of programmatic features are aligned with open RTB protocol and the standards of the industry, so it will make it very easy to integrate with other partners. Also, we are constantly working with Exads on the development of new perks to maintain the system competitive and innovative. **What do you dislike about EXADS?** If we go deeper in detail, there are some small features that could be added, however, the solution is very not missing anything important that other players have. **What problems is EXADS solving and how is that benefiting you?** Adding new ad formats, and adding more information regarding targeting to the requests so it helps us to sell the traffic more efficient way and our advertisers can narrow down their target audience and improve the campaign performance. ### 7. Powerful platform **Rating:** 5.0/5.0 stars **Reviewed by:** Jerome F. | Head of Publisher, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2022 **What do you like best about EXADS?** We took a big leap in quality when we started using EXADS a few years ago. The platform is very powerful for our business and offers a wide range of ad formats to monetize all types of traffic. The interface is very intuitive and user-friendly for our publishers. They also offer very good and responsive support. **What do you dislike about EXADS?** Sometimes some direct variables are missing when we do global reporting, such as fill rate, but I'm sure they will make these improvements in the future. **What problems is EXADS solving and how is that benefiting you?** At busy times, it's good for us that publishers can create their own placements and update their personal information to automatically generate invoices for payments. ### 8. Great White label Ad Serving solution at an affordable price **Rating:** 5.0/5.0 stars **Reviewed by:** Evangelos Z. | Director of Sales & Ad Operations **Reviewed Date:** May 27, 2022 **What do you like best about EXADS?** Ad campaign optimization option Real-time analytics in multiple dimensions Open RTB & Prebid Integrations **What do you dislike about EXADS?** Some basic training is needed to make use of all the available features, especially on programmatic campaigns. **What problems is EXADS solving and how is that benefiting you?** It can be used as a DSP, SSP or an Adnetwork, all three at the same time. As a DSP it allows you to connect with your traffic source via OpenRTB, Prebid or standard ad tags. Similarly, as an SSP you can add demand partners. Finally, you can provide full access to your demand and supply partners to self manage their accounts, analyze stats, manage payments, etc. ### 9. Exads Review of Product **Rating:** 5.0/5.0 stars **Reviewed by:** Mohammed S. | Team Leader, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2022 **What do you like best about EXADS?** Everything is in a presented precise manner, tool tips are great and there is a lot of statistics available for managing. **What do you dislike about EXADS?** maybe more color schemes should be made available for the AP **Recommendations to others considering EXADS:** Really great product and I recommend everyone to use it **What problems is EXADS solving and how is that benefiting you?** making more tracking data available such as costs and revenue to better optimise campaigns ### 10. A trusted ad serving platform **Rating:** 5.0/5.0 stars **Reviewed by:** Ada L. | Head of Publishing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2022 **What do you like best about EXADS?** The platform is very intuitive, detailed statistics, and is easy to integrate with other partners, directly and via RTB. It's the most advanced platform compared to our main competitors, a very powerful software. **What do you dislike about EXADS?** It would be nice to have an interactive guide with the step by step when getting started with Exads platform because this software offers so many features that a quick guide would make it easier. **What problems is EXADS solving and how is that benefiting you?** Fast stats, delivered in real time and easy integration with other partners. We are competitive in the market thanks to Exads platform and pioneer technology. ### 11. Ad tech at its best **Rating:** 5.0/5.0 stars **Reviewed by:** Giles H. | Presenter of TheAdditive tech news show, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2022 **What do you like best about EXADS?** I present ad tech news show on Youtube called The Additive. I am always interested in looking at what white label ad server solutions have to offer, and EXADS has it all **What do you dislike about EXADS?** One improvement would be in-app advertising, but for web based ad formats it competes with the likes of Google Ads as a platform, even offering RDA ads. **What problems is EXADS solving and how is that benefiting you?** I think that the EXADS team has the foresight of looking at market forces and trends in ad tech to provide its clients with the latest tech solutions. ### 12. Exads review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2022 **What do you like best about EXADS?** I have been using Exads for a few years now and I am delighted with it. Exads offer high reliability and a great level of support. The platform is easy to use, very intuitive and fast. Having real-time statistics provides me with all the data I need to be up to date with all the changes that might happen and provide my clients with the best service **What do you dislike about EXADS?** occasionally there might be bugs and downtimes but this happens with all technology companies and normally they are fixed very fast **What problems is EXADS solving and how is that benefiting you?** In our very competitive environment, Exads offers the latest ad formats in the market aligned with the standards of the industry so we can make sure that we offer the best quality to our partners in terms of ad format technology and security ### 13. The most advanced ad serving technology! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2022 **What do you like best about EXADS?** EXADS offers the best possible ad serving experience. Not only do they have a wide variety of high-performing ad formats, but they also ensure that their clients' ad campaigns are aligned with the industry standards. **What do you dislike about EXADS?** Nothing yet, as their team is very helpful and quick to respond if there is any issue. **What problems is EXADS solving and how is that benefiting you?** EXADS cares about ad quality and ad security. They constantly run scans to make sure that the ads served to the clients or partners are safe and clean. ### 14. Reliable And Innovative Ad Serving Technology **Rating:** 5.0/5.0 stars **Reviewed by:** Bryan M. | Director Of Compliance, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2022 **What do you like best about EXADS?** Exads are innovative with launching new features to ad serving ensuring a client focused approach. **What do you dislike about EXADS?** No improvements required. They are quick to resolve issues and launch new features. **What problems is EXADS solving and how is that benefiting you?** Exads solve issues related to the compliance of the ads that are served through the network with automations to limit the amount of manual work we do in our daily operations. ### 15. Great, intuitive platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2022 **What do you like best about EXADS?** It's very user-friendly and it covers pretty much everything our network needs so far. Their support is very responsive and gives appropriate attention to our requests **What do you dislike about EXADS?** I get an unexpected error every now and then, but they are very quick to fix it. **What problems is EXADS solving and how is that benefiting you?** Our clients are able to set up all the campaigns/sites they require for their traffic needs. ### 16. Great service! **Rating:** 5.0/5.0 stars **Reviewed by:** Anna S. | Client Care Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2022 **What do you like best about EXADS?** Innovating service. Great to know they pay attention to details. **What do you dislike about EXADS?** It would be nice to have an option to choose your native language to enjoy more the Documentation. **What problems is EXADS solving and how is that benefiting you?** Technical issues ## EXADS Discussions - [What is EXADS used for?](https://www.g2.com/discussions/what-is-exads-used-for) - [View EXADS pricing details and edition comparison](https://www.g2.com/products/exads/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+21%3A47%3A46+-0500&secure%5Bsession_id%5D=bb6e657a-d14c-4637-b6ea-68d51540fb5c&secure%5Btoken%5D=15bd62382f8e6317080ccef132fdb6dce1535dc2b015f860d8f22602530b6270&format=llm_user) ## EXADS Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Basics** - Ad Serving Rules - Sponsored Product Listing Ads - Banner Ads - Display Ads **Ad Serving & Management - Publisher Ad Server** - Real-Time Bidding (RTB) Support - Ad Delivery Optimization & Management - Ad Inventory Management - Dynamic Ad Placement - Ad Tag Management **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Platform Data** - Reporting Performance Metrics - Data Filtering - Reporting Dashboards **Targeting & Personalization - Publisher Ad Server** - Geo-Targeting - A/B Testing for Ads - Multi-Device & Cross-Platform Delivery - Audience Targeting - Frequency Capping - Contextual Targeting **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform Additional Functionality** - Offline Ads - Video Ads - Team Collaboration - Integrations **Monetization & Reporting - Publisher Ad Server** - Header Bidding Support - Ad Revenue Share & Payout Management - Revenue Forecasting - Performance & Engagement Analytics **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Publisher Ad Server** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Retail Media Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top EXADS Alternatives - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (861 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,390 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (753 reviews)