--- title: Kevel Reviews meta_title: 'Kevel Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 43 reviews by the users' company size, role or industry to find out how Kevel works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 43 scale: '5' date_modified: '2026-09-28' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech ---

Kevel Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Perceived Cost

$$$$$

User Insights

Average based on 43 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$
Jitendra k.
JK
Jitendra k.
Design and transition
Small-Business (50 or fewer emp.)
"Nice ad technology"
5/5
What do you like best about Kevel?

Compact

Easy to use

For customer it's easy to get the ads looking for

Customise one

Brilliant API technology Review collected by and hosted on G2.com.

What do you dislike about Kevel?

Nothing to dislike, it's an awesome product Review collected by and hosted on G2.com.

Daniel N.
DN
Daniel N.
VP of Engineering
Small-Business (50 or fewer emp.)
"It's been a great experience and easy to get started!"
4.5/5
What do you like best about Kevel?

API is well documented. Easy to get an Ad running and flexibility to meet all our different needs. Review collected by and hosted on G2.com.

What do you dislike about Kevel?

It took us a while to understand why some ads were not serving even with the decision explainer on the Decision API. I believe it was due to an ad being recently added, and the goal was set to impressions. There could have been more clarity as to what was happening in the decision API explanation. Also the analytics for unique users is not easy to access with the reporting provided. We have to ingest all the raw kevel logs, which are cumbersome to untangle. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"One of Kevel's strong suits is its superb customer service!"
3.5/5
What do you like best about Kevel?

We have a dedicated joint slack channel that we are able to communicate with the Kevel support team and our rep to help answer our questions about features, releases, or potential bugs. I would say the very responsive nature of their customer service is absolutely one of their strong suits. We always have our questions answered within minutes of asking. Review collected by and hosted on G2.com.

What do you dislike about Kevel?

There are timing limitations to how often data is refreshed, and this is a pain point for us specifically. Also the reporting is very basic and lacks more insights. Review collected by and hosted on G2.com.

Verified User in Online Media
AO
Verified User in Online Media
Small-Business (50 or fewer emp.)
"Kevel is a great platform that we use to run all of our ads"
5/5
What do you like best about Kevel?

I like that the platform is easy to use and to adjust and allows for all of the reporting that we need, as well as some of the intricacies that we often need to develop, including having ads placed in only certain locations or pages or with specific search terms, etc. Review collected by and hosted on G2.com.

What do you dislike about Kevel?

Making updates at times can be a bit clunky, and learning the difference between the grouped assets does take some time. They are also very visually related within the interface, so if you are not paying attention to what you are adjusting, you can be easily confused. Review collected by and hosted on G2.com.

Eashen R.
ER
Eashen R.
H
Mid-Market (51-1000 emp.)
"Decent ad serving capabilities, but with UX to be desired."
3.5/5
What do you like best about Kevel?

I like Kevel's campaign delivery and ad serving capabilities. Review collected by and hosted on G2.com.

What do you dislike about Kevel?

I do not like the UI, there's too many stages to campaign setup which could have an error and lead to no delivery. Review collected by and hosted on G2.com.

Salim T.
ST
Salim T.
Senior Director of Product Management
Enterprise (> 1000 emp.)
"Excellent ad server replacement for DFP"
5/5
What do you like best about Kevel?

We are a recent customer and very happy with the service. Great team and technology. I'm a long time user of google products and have been impressed with what the team has done with Kevel. Review collected by and hosted on G2.com.

What do you dislike about Kevel?

Small team but very nimble. I think they are making many changes to scale the team and I've been impressed so far. Review collected by and hosted on G2.com.

Verified User in Online Media
UO
Verified User in Online Media
Mid-Market (51-1000 emp.)
"Great platform and customer service"
4/5
What do you like best about Kevel?

The platform is easy to use and has pretty flexible ad serving capabilities. Customer support is friendly and usually quick to reply, and the team provides insightful answers to any questions or problems we have. Review collected by and hosted on G2.com.

What do you dislike about Kevel?

Reporting falls a little short in customization and figuring out more top-level metrics like average bid, # of active advertisers, etc. takes a bit of digging. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Verified User in Financial Services
Enterprise (> 1000 emp.)
"Great Ad Serving Product"
5/5
What do you like best about Kevel?

Ease of setup and integration support. The default templates and ability to quickly setup campaigns was a big plus. Review collected by and hosted on G2.com.

What do you dislike about Kevel?

Lack of variety of templates and other formats but they mentioned this was on their roadmap and they were in the process of adding. Review collected by and hosted on G2.com.

CB
Chrissy B.
General Manager
Small-Business (50 or fewer emp.)
"10 out of 10"
5/5
What do you like best about Kevel?

I love how intuitive the system is -- we have lots of natural turnover in our business and it's easy to train new hires and get them up to speed quickly. Review collected by and hosted on G2.com.

What do you dislike about Kevel?

No dislikes - seriously. It offers more than we need, but it's well worth the price. Review collected by and hosted on G2.com.

Verified User in Human Resources
UH
Verified User in Human Resources
Small-Business (50 or fewer emp.)
"Kevel is very helpful and has a lot of features we want."
4/5
What do you like best about Kevel?

The customer support is always quite prompt, and they are always going out of their way trying to help us find solutions for our problems. They also have most of the features we want. Their API docs are also pretty good. Review collected by and hosted on G2.com.

What do you dislike about Kevel?

Some of the API design choices are not really helpful. For example, it would sometimes return a 200 for an error rather than a JSON with the appropriate HTTP error code. Review collected by and hosted on G2.com.

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Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Perceived Cost

$$$$$
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