--- title: DanAds Reviews meta_title: 'DanAds Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 29 reviews by the users' company size, role or industry to find out how DanAds works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 29 scale: '5' date_modified: '2026-06-22' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # DanAds Reviews **Vendor:** DanAds **Category:** [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server) **Average Rating:** 4.3/5.0 **Total Reviews:** 29 ## About DanAds DanAds is the leading global SaaS company empowering businesses of all sizes with an intuitive, scalable, and automated self-service advertising platform that uses AI and machine learning to simplify media buying, and drive measurable growth through cutting-edge technology. In 2013, two Swedish entrepreneurs asked a bold question: “What if publishers could run their own advertising infrastructure – automated, transparent, and on their terms?” That question inspired Peo Persson and Istvan Beres to found DanAds years before self-serve became an industry trend. From the start, their vision was clear: build tools that let publishers and advertisers bypass the inefficiencies of traditional ad agencies and tech. ## DanAds Pros & Cons **What users like:** - Users value the **friendly and dedicated team** at DanAds, enhancing collaboration and driving successful integrations. (6 reviews) - Users commend DanAds for its **integral support in platform development and GTM strategy** , driving significant business growth. (5 reviews) - Users appreciate the **team's helpfulness** , fostering collaboration and driving successful integrations with a dedicated team. (5 reviews) - Users praise the **excellent account management** of DanAds, benefiting from dedicated support and innovative solutions. (4 reviews) - Users value the **responsive support team** at DanAds, which facilitates effective platform integration and strategy development. (4 reviews) - Ease of Use (3 reviews) - Management Efficiency (3 reviews) - Reps Support (3 reviews) - Team Quality (3 reviews) - Campaign Management (2 reviews) **What users dislike:** - Users experience **poor customer support** due to time zone delays, affecting timely responses and follow-up on issues. (3 reviews) - Users faced **account management issues** due to high turnover, but DanAds has improved by aligning with senior-level managers. (1 reviews) - Users find it challenging to manage **larger campaigns** with multiple line items and products on DanAds. (1 reviews) - Users find it challenging to manage **campaign management issues** while building larger campaigns with multiple line items. (1 reviews) - Users feel there is a lack of **self-service tools for data management** , making business operations more challenging on DanAds. (1 reviews) - Expensive (1 reviews) - Lack of Flexibility (1 reviews) - Limited Customization (1 reviews) - Required Knowledge (1 reviews) - Time-Consuming (1 reviews) ## DanAds Reviews ### 1. Amazing support and availability throughout the project **Rating:** 4.5/5.0 stars **Reviewed by:** Vincent M. | Responsable Marketing Insight et Développement digital, Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2024 **What do you like best about DanAds?** > the great technical and project organisation skills, the availability, listening & the friendliness of all the DANADS teams involved in the project > the speed of the project setup > and also the support after the launching of the project : features optimisation of the platform, communication and marketing advises... **What do you dislike about DanAds?** There is nothing I dislike about DanAds so far ;) **What problems is DanAds solving and how is that benefiting you?** Thanks to this partnership with DanAds, we now have an opportunity to reach more SMBs, a broad market which was not our main target so far. We now have an easy-to-use self-service ad platform, where advertisers, used to ad buying or not, can book a digital campaign on our websites in only a few minutes / steps. ### 2. A Game-Changing Partnership: DanAds and Opera Ads Deliver Exceptional Value **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2023 **What do you like best about DanAds?** I am thrilled to share my experience with the dynamic partnership between DanAds and Opera Ads. This collaboration has proven to be an invaluable asset, offering an impressive array of benefits and innovative features that continuously elevate our advertising endeavors. From the moment we integrated DanAds with Opera Ads, it became clear that we had made a game-changing decision. The seamless integration process was a testament to the dedication and professionalism of both teams. Not only did they ensure a smooth transition, but they also demonstrated a deep understanding of our unique needs and objectives. One of the standout qualities of this partnership is the remarkable level of assistance and support offered by both DanAds and Opera Ads. The support team's responsiveness and expertise have been instrumental in resolving any queries and challenges we encountered. They're not just service providers; they've become trusted partners invested in our success. The system's intuitiveness is truly commendable. DanAds has created a platform that simplifies the complex world of advertising, making campaign management and optimization a breeze. With a user-friendly interface and comprehensive tools, navigating through campaigns, monitoring performance, and making data-driven decisions has never been easier. What sets DanAds and Opera Ads apart is their commitment to continuous improvement. The regular introduction of new features and benefits showcases their dedication to staying at the forefront of technological advancements in the advertising industry. These updates not only enhance our capabilities but also reflect their forward-thinking approach and adaptability. The partnership's benefits are far-reaching. It has not only empowered us to streamline our advertising efforts but has also improved our targeting precision and ROI. The collaborative efforts between DanAds and Opera Ads have resulted in a synergy that delivers outstanding results, giving us a competitive edge in a crowded market. In conclusion, the partnership between DanAds and Opera Ads has exceeded all expectations. Their combined strengths have created an indispensable tool that redefines how we approach advertising. With top-notch support, an intuitive system, and a commitment to innovation, this partnership is a strategic asset for any business looking to maximize its advertising potential. We eagerly anticipate the future developments and enhancements that will undoubtedly continue to raise the bar for advertising excellence. **What do you dislike about DanAds?** DanAds has recently introduced a platform, but the downside is that it doesnt support mobile as of yet **What problems is DanAds solving and how is that benefiting you?** Being able to cater to our audiences at ease ### 3. Collaborating with the DanAds team: a friendly and responsive experience **Rating:** 4.0/5.0 stars **Reviewed by:** Victoria P. | Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2023 **What do you like best about DanAds?** The DanAds team's friendliness creates a pleasant working environment, making collaboration easy and enjoyable. They have demonstrated a receptive attitude towards feedback and improvement suggestions, consistently investigating and addressing these opportunities for enhancement. **What do you dislike about DanAds?** The technical support team is highly responsive, amiable, and supportive when addressing technical issues. Nevertheless, there is room for improvement in their follow-up process, particularly in offering updates and estimated time of arrivals beyond the final resolution notification. **What problems is DanAds solving and how is that benefiting you?** DanAds has provided us with our inaugural self-served Display advertising solution, catering to smaller advertisers. This solution grants them access to our qualified audience through Display advertising, with a low minimum spend requirement. ### 4. Why build when you can buy? DanAds makes it easy launch scalable self-serve ad offerings **Rating:** 5.0/5.0 stars **Reviewed by:** Tim L. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2023 **What do you like best about DanAds?** - Powerful capabilities for publishers to manage their ad products - Seamless booking workflows for SMB audiences - Great account management, quick to support and enhance features **What do you dislike about DanAds?** - Can be cost prohibitive to enable all necessary features at launch **What problems is DanAds solving and how is that benefiting you?** DanAds gives publishers the tools to grow ad yields via an easily navigable self-serve marketplace ### 5. A trusted partner in our self-serve advertising journey **Rating:** 4.0/5.0 stars **Reviewed by:** Paula A. | Social Partnerships & Digital Sales Strategy Lead, Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about DanAds?** DanAds has a dedicated and passionate team of Account Managers, Project Managers and Developers who are committed to our business and driving the success of our integration. They have a solid approach to gathering requirements and developing solutions that meet our business and customers' needs. **What do you dislike about DanAds?** While DanAds has comprehensive out-of-the-box capabilities, some businesses may need to be prepared to drive required customizations. DanAds is a great partner when it comes to exploration and collaboration. But these customizations do require a high-level of involvement and commitment client side as well. **What problems is DanAds solving and how is that benefiting you?** Providing a method of self-serve ad buying for SMBs is critical to our Local sales strategy. Our aim is to migrate existing advertisers to the more cost-efficient self-serve model, freeing up our sales teams to focus on bigger-ticket advertising integrations. Our ad manager platform is also poised to be a significant driver of new local advertising business. ### 6. Enabled us to meet demand for self-serve advertising capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 05, 2023 **What do you like best about DanAds?** DanAds provides a best-in-class team of experts to build, manage and execute on our business priorities. Together, they have enabled us to answer the demand for self-serve capabilities and meet our customers where they are today. Having a dedicated team from DanAds has helped us to differentiate our offering from the competition and grow our business more quickly than would be possible in-house. **What do you dislike about DanAds?** Despite having a dedicated team to support the continued development of the out-of-the-box platform, there will still be a requirement to have an in-house team who is focused on and can provide customization guidance to DanAds. Clients need to go with eyes wide open and provide product, go-to-market, and business development folks to keep the platform moving forward. There is a time delay due to differences in time zones, which makes scheduling meetings challenging. Still, we've never seen a degradation in service or responsiveness to support. **What problems is DanAds solving and how is that benefiting you?** DanAds helps us provide an offering to local businesses and SMBs, enabling access to a marketing channel that has long been out of reach for many. This access supports market expansion and diversification of our customer base. ### 7. Great partner in helping us launch our self-service ad business **Rating:** 4.5/5.0 stars **Reviewed by:** Nate T. | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about DanAds?** DanAds has been terrific in helping us launch our self-service ad platform and grow our business at Zillow. The account management, project management, and technology teams are great partners to work with. We're excited to evolve our offering over time and grow our business with DanAds! **What do you dislike about DanAds?** There is some opportunity for DanAds to consider additional self-service tools for publishers to manage their business operations and marketing more easily within the platform. Our business has to scope additional technology suppliers and solutions to help us scale our customer support, operations, data management, and marketing efforts. **What problems is DanAds solving and how is that benefiting you?** DanAds helps us serve more advertisers that do not qualify for our national direct sales advertising budgets. We're now able to work with more regional SMBs and help them get their campaigns live faster. ### 8. DanAds has been an excellent partner in building out our self-service capabilities. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2023 **What do you like best about DanAds?** The DanAds team is consultative, responsive and easy to work with. **What do you dislike about DanAds?** The platform works well for users buying advertisering for the first time. If you're a traditional media buyer/expert, it can be difficult to build out a larger campaign with multiple line items and products. **What problems is DanAds solving and how is that benefiting you?** We've been working with DanAds on building out a self-service option for advertising clients with smaller budgets. The goal is to create a platform for these users that is easy to execute their campaigns. ### 9. A Fantastic Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Connor J. | Enterprise (> 1000 emp.) **Reviewed Date:** July 21, 2023 **What do you like best about DanAds?** The platform is incredibly simple to use. Danads are focussed on streamlining the process as much as possible. Account management is superb! **What do you dislike about DanAds?** There isn't anything I dislike about Danads! **What problems is DanAds solving and how is that benefiting you?** Thanks to Danads, we now have the chance to access a broader market, enabling us to connect with potential customers that were previously out of our reach. Moreover, the platform allows us to expedite turnaround times for customers who require swift service. ### 10. Great, supportive and open **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Newspapers | Enterprise (> 1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about DanAds?** The ability for us to get support in both platform development and also GTM strategy has been integral to our adoption of the DanAds platform for our self-service needs. **What do you dislike about DanAds?** The downsides wouldn't be anything that can be helped but timezone differences mean its occasionally harder to get immediate responses. **What problems is DanAds solving and how is that benefiting you?** Providing the ability for us to take our inventory to clients who aren't necessarily as profitable from a pure revenue perspective in an easy way helps us maintain revenue targets while not sacrificing operational overheads in managing them. ### 11. Reaching untapped markets **Rating:** 4.0/5.0 stars **Reviewed by:** Tim M. | Chief Operating Officer / Board Member / Founder, Enterprise (> 1000 emp.) **Reviewed Date:** March 13, 2023 **What do you like best about DanAds?** - Simple straightforward UI - Responsive support team - Straightforward integration into server stacks allowing for simple product capability exposure to perspective customers **What do you dislike about DanAds?** Expedia has experienced a high turnover related to our aligned account manager at DanAds. This has created some stops and starts associated with improving the business. I will say DanAds has addressed this specific feedback and has aligned us with senior-level account managers, which no longer appears to be an issue. **What problems is DanAds solving and how is that benefiting you?** DanAds has provided the technical aptitude and resourcing to provide self-service ad buying to Expedia customers that we would be challenged to provide due to resource constraints. ### 12. DanAds Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Newspapers | Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2023 **What do you like best about DanAds?** Really great group to work with - both from a business perspective and developers **What do you dislike about DanAds?** There seemed to be a point in the project where things became very rigid **What problems is DanAds solving and how is that benefiting you?** We needed a self service platform and it has been successfully delivered ### 13. They make it so easy **Rating:** 5.0/5.0 stars **Reviewed by:** Rosemary M. | VP, Sales and Consumer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2021 **What do you like best about DanAds?** I love how prepared Dan Ads was with every piece of documentation I needed to make a decision and then move along and onboard. The team gave me their full attention and helped us go live smoothly. Once live, Dan Ads had regular meetings with us to provide marketing support and suggestions to help ensure our success. **What do you dislike about DanAds?** Nothing. They are awesome. I would just say that if you do decide to go the self serve route, to be aware that the sales don't come in without effort. **What problems is DanAds solving and how is that benefiting you?** We wanted to be able to offer advertising to thousands of clients of ours who work with us in a different division. Self serve is the only option. We also wanted to bring in incremental revenue ### 14. DanAds:Mixed Feelings **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2021 **What do you like best about DanAds?** They helped us build our platform at a time when we were unsure about which direction to pursue. We learned from one another. We now have a better grasp of where we would like to take our self-serve platform. **What do you dislike about DanAds?** They started okay but had gotten worse over time. There was an expectation that they would follow through with the initial service, which we genuinely liked. Unfortunately, this was not the case. We were unhappy with both the succeeding iterations of the product and the quality of service provided. They are not really good at account management. **Recommendations to others considering DanAds:** They are suitable for those looking at out-of-box solutions with little to no customization. Beyond that, they should consider other partners since DanAds does not offer flexibility. Minor changes/fixes are seldom accommodated, even if the errors identified are due to their product's limitations. **What problems is DanAds solving and how is that benefiting you?** We were looking for a white-label solution to help us with our self-serve platform. We now have a self-serve platform, which we launched ahead of our competitors. The issues we encountered along the way have been helpful as well; providing insight to where and how we can improve. ### 15. A really great company that's well run, very smart, and a true partner **Rating:** 4.5/5.0 stars **Reviewed by:** Andrew G. | D, Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2021 **What do you like best about DanAds?** Technical approach and methodical proces **What do you dislike about DanAds?** Nothing bad to say! Limited hours due to time differences, but that's no ones fault. **What problems is DanAds solving and how is that benefiting you?** How to better serve our SME clients. We have yet to go to market, but we imagine our sales team's time will be saved and our advertisers will have a better experience ### 16. Best on the market **Rating:** 4.5/5.0 stars **Reviewed by:** Nick C. | Marketing Director, Enterprise (> 1000 emp.) **Reviewed Date:** September 23, 2021 **What do you like best about DanAds?** DanAds have expert knowledge in the publishing market. Lots of firms can do self-serve eCommerce, but it takes a thorough understanding of the publishing environment to make it work, and DanAds provide this. Their technical expertise and ability to overcome client challenges are first-rate. **What do you dislike about DanAds?** I can't really provide any. They have provided us with a platform on which to develop our products now, but also with a 5-year road map to improved efficiency, cost management, and user experience. **What problems is DanAds solving and how is that benefiting you?** We are gradually evolving our internal and external mechanisms to increasing automation, and more efficient fulfilment. DanAds are integral to this process. ### 17. Great customer support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2021 **What do you like best about DanAds?** They know the platform well and understand our needs. **What do you dislike about DanAds?** Sometimes there's long waiting time on questions we have. Furthermore, sometimes there's no pro-active approach to our requests. We believe they are the expert in the field, so we'd expect a bit more suggestions / ideas on how to implement changes to the platform. **What problems is DanAds solving and how is that benefiting you?** Serving in-app advertising for a vast number of partners across the globe. Our main pain point is booking big campaigns with multiple countries and targeting criteria. We've improved the flow as of now, but there's still a lot to work on for the optimisation of the platform. ### 18. Solid, collaborative partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2021 **What do you like best about DanAds?** Communication, delivered as promised and on time **What do you dislike about DanAds?** Can't really thing of anything that I would say I disliked. **Recommendations to others considering DanAds:** Consulting w/ their agency team was really helpful but we did this after implementing. Highly suggest doing this prior to go live to help w/ GTM. **What problems is DanAds solving and how is that benefiting you?** We want to introduce a new type of advertiser to our site/s (performance advertisers). We've built a new product but the adoption has been slow (not due to anything DanAds did) so we have yet to really see the benefits. ### 19. Very good a cooperative team, strong domain knowledge and support. **Rating:** 4.5/5.0 stars **Reviewed by:** Per W. | EVP Commercial, Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2021 **What do you like best about DanAds?** Proven technology and strong roadmap. Energetic team, many case studies, and best practices. **What do you dislike about DanAds?** Potential shortcomings to be confirmed after launch and some months of operation. **Recommendations to others considering DanAds:** Make sure to take your time to benefit from the learnings the DanAds team has from other similar deployments. **What problems is DanAds solving and how is that benefiting you?** Better scalability for small budgets. Ability to offer good media buying tools to the SME segment. ### 20. We've found a great partner in DanAds! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2021 **What do you like best about DanAds?** The platform is easy to use not only for our internal team, but also for the advertisers looking to partner with us. **What do you dislike about DanAds?** The integration was a bit complicated, but worth it once it was all done! **What problems is DanAds solving and how is that benefiting you?** We're hoping to hit the smaller advertisers that could not run with us otherwise. DanAds has been a great way to reach them. ### 21. DanAds self-serve platform and our services **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2021 **What do you like best about DanAds?** DanAds took time to understand our business goal & challenges, they listened, documented, and not only digested our asks but offered solutions & suggestions rather than expecting us to answer everything **What do you dislike about DanAds?** Not an issue on DanAds side more an issue our side but coordinating responses and feedback has been a challenge - to get timely feedback to DanAds **What problems is DanAds solving and how is that benefiting you?** We're solving significant internal planning and forecasting challenges, we didn't have a suitable system to do this historically. The primary benefit is timeline build and making solution available to our internal teams and resharing internal processes around forecasting & planning ### 22. Recently onboarded **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2021 **What do you like best about DanAds?** The Team has been extremely thorough in the onboarding process so it has been pretty seamless **What do you dislike about DanAds?** Nothing as of yet since we have not fully launched. **Recommendations to others considering DanAds:** The DanAds team was extremely helpful during the integration process. Highly recommend them! **What problems is DanAds solving and how is that benefiting you?** Automating revenue that is time-consuming but yields small results ### 23. Excellent well thought out platform that is user friendly and easy to use, great Team to work with! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** September 22, 2021 **What do you like best about DanAds?** The user friendly experience, specifically the easy to sign up and book a campaign. **What do you dislike about DanAds?** Certain limitations around Admin permissions and admin functionality. **Recommendations to others considering DanAds:** N/A **What problems is DanAds solving and how is that benefiting you?** Utilizing an untapped market to bring in new revenue. ### 24. Responsive team and smooth launch **Rating:** 4.5/5.0 stars **Reviewed by:** Amanda H. | D, Enterprise (> 1000 emp.) **Reviewed Date:** September 17, 2021 **What do you like best about DanAds?** Team understands commercial space and ad serving logic **What do you dislike about DanAds?** Different time zones made work hours tough. **What problems is DanAds solving and how is that benefiting you?** Launched best in market ad product ### 25. NCM **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2021 **What do you like best about DanAds?** -team is helpful/supportive -pretty easy to use for advertisers **What do you dislike about DanAds?** -platform is a bit clunky sometimes; hard to customize it ourselves sometimes **What problems is DanAds solving and how is that benefiting you?** allowing advertisers to buy with us without a minimum commitment ### 26. super helpful account managers and always available for trainings , insights etc. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2021 **What do you like best about DanAds?** - the account management team and their helpful nature **What do you dislike about DanAds?** - The cost and flexibility of the platform could be better **Recommendations to others considering DanAds:** n/a **What problems is DanAds solving and how is that benefiting you?** - reaching small scale businesses have been a major success ### 27. Very happy with the experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2021 **What do you like best about DanAds?** The communication and understanding of the companies unique business case **What do you dislike about DanAds?** nothing to dislike. Been a great experience **What problems is DanAds solving and how is that benefiting you?** Planning and forecasting of advertising on the platform ### 28. Smooth and easy implementation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2020 **What do you like best about DanAds?** The DanAds project management team was fantastic at leading us through platform design, testing, and implementation. Their support allowed us to need minimal resources on our side to complete the project. **What do you dislike about DanAds?** The most challenging part only occurs occasionally when customers have issues with credit card payments. Because DanAds is based in Sweden and is processing the payment we sometimes see issues with credit cards being restricted from making "international" purchases. This doesn't happen too often and when it does the DanAds Support Team has provided excellent assistance. **What problems is DanAds solving and how is that benefiting you?** The Self-Service platform allows us to sell ad placements to advertisers whose budgets do not meet our usual minimum step in for full service. The platform provides us an alternative way to service these clients, while establishing a relationship with them to hopefully upsell to other products. ### 29. Working with a forward thinking, dynamic modern team that is Dan Ads **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** October 14, 2020 **What do you like best about DanAds?** Dan Ads passion for Self Serve and superlative customer experience when using their products. **What do you dislike about DanAds?** Can't think of any - Fear of growing too quickly. **Recommendations to others considering DanAds:** Make sure you keep the customer journey simple - don't over complicate it. Use the features out of the box. **What problems is DanAds solving and how is that benefiting you?** Ability to have a self serve platform for Digital inventory. Looking at how we can use this to replace legacy applications ## DanAds Discussions - [What does Danads do?](https://www.g2.com/discussions/what-does-danads-do) - [What is the use of Danads?](https://www.g2.com/discussions/what-is-the-use-of-danads) - [What is a self-serve ad platform?](https://www.g2.com/discussions/what-is-a-self-serve-ad-platform) - [What is DanAds?](https://www.g2.com/discussions/what-is-danads) - [View DanAds pricing details and edition comparison](https://www.g2.com/products/danads/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-24+09%3A47%3A10+-0500&secure%5Bsession_id%5D=8293f1d8-6fce-42e9-9096-a6e32eba1c48&secure%5Btoken%5D=58f586a61c0190eb96fcb90a415710e74fae5214fc2485027330457ed88d0d99&format=llm_user) ## DanAds Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Ad Serving & Management - Publisher Ad Server** - Real-Time Bidding (RTB) Support - Ad Delivery Optimization & Management - Ad Inventory Management - Dynamic Ad Placement - Ad Tag Management **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Sales Workflow Management - Media Sales Software** - Contract & Deal Management - Workflow Automation & Approvals - Order & Booking Management - Proposal & Quote Creation - Rate Card Management **Video Functionality** - Video Functionality **Targeting & Personalization - Publisher Ad Server** - Geo-Targeting - A/B Testing for Ads - Multi-Device & Cross-Platform Delivery - Audience Targeting - Frequency Capping - Contextual Targeting **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Inventory & Forecasting - Media Sales Software** - Multi-Channel Inventory Management - Inventory Forecasting - Audience & Targeting Integration - Yield & Revenue Optimization - Inventory & Availability Management **Monetization & Reporting - Publisher Ad Server** - Header Bidding Support - Ad Revenue Share & Payout Management - Revenue Forecasting - Performance & Engagement Analytics **Campaign Execution & Trafficking - Media Sales Software** - Ad Server Integration - Campaign Booking & Scheduling - Campaign Performance Tracking - DSP & Programmatic Integration - Trafficking & Delivery Management **Agentic AI - Publisher Ad Server** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance **Billing & Revenue Management - Media Sales Software** - Payments & Collections - Revenue Recognition & Tracking - Billing & Invoicing - Financial Reconciliation **Reporting & Integrations - Media Sales Software** - CRM Integration - Revenue & Sales Reporting - Inventory Utilization Reporting - Custom Dashboards & Analytics - Data Export & API Access **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top DanAds Alternatives - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (755 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (863 reviews) - [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) - 4.3/5.0 (779 reviews)