Oktopost Reviews & Product Details

Oktopost is a B2B social media management platform that helps marketing and revenue teams drive engagement, measure success, and link social media to revenue growth. Trusted by thousands of marketing professionals at some of the world's leading B2B technology and professional services companies, Oktopost offers a comprehensive suite of solutions for social media publishing, employee advocacy, social analytics, social listening and marketing intelligence, all in one platform.

Seller

Oktopost

Discussions

Oktopost Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Daniel Kushner (CEO at Oktopost)

Used by Fujitsu IaaS and 2 others

Beta

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

View More Pricing Information

Oktopost Integrations

(30)

Verified by Oktopost

Show More Integrations

Oktopost Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Oktopost, and what problem is it built to solve?

Oktopost is a B2B social media management platform for marketers and social media professionals. It helps businesses manage, monitor, and measure social activity, including its contribution to lead generation and revenue, and includes employee advocacy tools.

What languages does Oktopost support?

Oktopost supports 1 language: English.

What company sizes and industries is Oktopost the best fit for?

Oktopost is best represented among positive users at mid-market and enterprise organizations, with small businesses also represented. The industries with the strongest presence include:

How long does it take to implement Oktopost across a team?

Implementation is most often reported as taking less than a day or less than a month, though some teams report longer rollouts.

What customer support options does Oktopost provide, and how do users find the overall support experience?

Oktopost support is available by phone, email/help desk, and chat. Users describe the support experience as responsive and helpful, with account teams often offering proactive guidance and assistance with troubleshooting, onboarding, and strategy.

What is the experience like for teams switching to Oktopost from another tool?

Switching to Oktopost has often meant moving from social tools such as Sprout Social, Hootsuite, and Buffer to a platform users find more aligned with B2B workflows. The appeal is having advocacy, campaign analytics, and social publishing together, with clearer links between social activity and leads or pipeline; users also describe its interface and support as improvements. Some transitions have involved setup work, particularly around integrations and tracking.

What tools and platforms does Oktopost integrate with, and how do these integrations help users get more value from the product?

Oktopost offers 30 integrations, including tools users connect for CRM, marketing automation, analytics, and team collaboration.

What features or capabilities could make Oktopost even more useful?

Oktopost could be more useful with greater flexibility in reporting, publishing, listening, and advocacy workflows. Recurring improvement areas include:

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Abigail Q.

2/13/2026

"Powerful Advocacy Tool with Intuitive Scheduling"

5/5

What do you like best about Oktopost?

I use Oktopost to schedule social content and find the scheduling platform intuitive and easy to use. The stats are helpful for tracking performance and I appreciate that I can create my own reports if I don't want to use the out of the box ones. What I like most about Oktopost is the advocacy tool, which makes it really easy to push a message out to the whole team, allowing them to either share or easily repost. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

I am very happy with the product. Review collected by and hosted on G2.com.

Verified User in Financial Services

Mid-Market (51-1000 emp.)

6/12/2026

"User-Friendly Platform with Brilliant Reporting and Unmatched Support"

5/5

What do you like best about Oktopost?

The ease of the platform. Even with all the integrations, customisations and features it still remains a very user friendly platform and is brilliant for reporting. The advocacy platform is also brilliant. The support we receive from Bradley our account manager, as well as the rest of the team is also unmatched. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

There are a few glitches, it would be good to be able to see the whole preview of the posts - currently you can't click on 'see more'. Not really much negative feedback though, generally really happy Review collected by and hosted on G2.com.

Response from Jen Gutman of Oktopost

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Wow! Thank you so much for taking the time to share your experience. We are absolutely thrilled to hear that you're loving the platform's ease of use, especially when it comes to managing your scheduling, planning, and reporting. It's especially great to know that our UTM setup is making your life easier!

We, too, are also incredibly proud of our team, and I will be sure to pass along your kind words to Bradley. He will be delighted to hear that his support has made such a difference for you.

And of course, we really appreciate you sharing more about the post preview. Our product team is constantly working to smooth out any bumps, and having your specific feedback about the "see more" preview is super helpful as we look into making those tools even better. I've gone ahead and passed it along.

Thanks again for being a such a valued member of the Oktopost community.

Allie P.

Marketing Communications Specialist

Mid-Market (51-1000 emp.)

6/12/2026

"Easy to Use, Feature-Rich, and Backed by a Great Support Team"

5/5

What do you like best about Oktopost?

Ease of use, functionality, and support team. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

I wish there were more functionality for managing different social accounts. Review collected by and hosted on G2.com.

Response from Jen Gutman of Oktopost

edit

Hi Allie,

Thank you for taking the time to share your feedback. We're delighted to hear that Oktopost is helping you streamline social media management and support your social advocacy efforts. It's also great to know our team has been there when you needed us. Building strong partnerships with our customers is something we take seriously, and care very deeply about.

We're always up to learn more about how we can support you and the functionality that would be helpful for managing social accounts. I've passed your feedback directly to our Product team.

Thank you again for sharing your experience, trusting us with your social strategy, and being part of the Oktopost community.

Verified User in Biotechnology

Enterprise (> 1000 emp.)

Originally submitted 2/20/2026

"Insightful Social Media Tracking with Room for Pricing Improvement"

4/5

What do you like best about Oktopost?

I appreciate the possibility to track exactly who has interacted with which social media posts before they convert. This gives us further transparency into our funnel, and we're able to attribute MQLs to socials more accurately than we could before. I like that we are able to better optimize our social posts as we can see exactly which are converting and which aren't. It's also easy to get started, especially in terms of using the platform itself. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

We are happy with the functionality, however, the user seats are a bit expensive which limits us to who can log in. We wouldn't need our whole team to be able to publish posts, but it would be nice to have viewer or reporting seats which are either free or much cheaper. Easy to get started, not easy to get started with the tracking as you need to set up a CNAME. Oktopost also changes the campaign UTM parameter's to include oktopost which means the attribution of these posts to our HubSpot campaings becomes a bit more complicated. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

2/13/2026

"Clean, Easy-to-Use Tool with Strong Salesforce Integration"

4.5/5

What do you like best about Oktopost?

In general it's been a good tool for us over the past 3+ years. Comparable to other tools on the market and has a clean user interface that's easy to navigate with minimal to no training. Team uses it daily for publishing, reporting, and building post queues for employee advocacy. Integrates well with Salesforce so we can track impact of owned and earned activity on pipeline at the account level through to closed/won business. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

We dropped the Listening module as we could never get it to function for us. No matter what parameters we or the Oktopost team set, the Listening insights were completely irrelevant. Other challenges tend to be minor/consistent with similar tools (e.g., occasional API glitches that stop posts from publishing as scheduled, or a recent case where about a month of employee advocacy data was unrecoverable). The AI rewrite capabilities are also very basic and don't return results we'd ever actually publish. Review collected by and hosted on G2.com.

What problems is Oktopost solving and how is that benefiting you?

Oktopost allows us to plan calendars and draft/edit/schedule posts directly across multiple channels. It automatically handles link shortening and allows us to tie posts back to campaigns. We use out of the box and custom reports as our source of truth for key metrics like engagement and pipeline influence, and can drill down for insights at the profile level to see which posts, channels, campaigns, and advocates are most effective. It's SSO enabled so advocates can access the app from tools they already use, which has been a key factor in driving adoption. Review collected by and hosted on G2.com.

Pierre P.

Solution Lead Europe

Enterprise (> 1000 emp.)

3/9/2026

"Scheduling of POSTS, flexibility of customization before publication."

4/5

What do you like best about Oktopost?

I appreciate the ability to customize POST proposals before their publication or scheduling. I also like being able to make POST proposals. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

Some limitations such as:

- The inability to reshare a scheduled post while it has not yet been published (It can only be rescheduled once it has already been published).

- Corollary => The fact that a POST proposal cannot initially be scheduled for two or more slots from the first scheduling of publication.

In summary, the richness of scheduling possibilities. Review collected by and hosted on G2.com.

Response from Jen Gutman of Oktopost

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Hi Pierre,

Thank you for sharing your feedback. We're glad to hear that the ability to customize your post proposals before scheduling and publication is helping streamline your workflow. Making it easier to prepare and share posts efficiently is exactly what we aim to support at Oktopost.

We also really appreciate your suggestions around scheduling flexibility, particularly the ability to reshare or schedule a post across multiple time slots from the start. Feedback like this is valuable as we continue evolving our scheduling capabilities and improving how teams manage and distribute content. I've gone ahead and passed your feedback over to our product team.

Thank you again for taking the time to share your experience and for being part of the Oktopost community.

Zoe B.

CEO

Enterprise (> 1000 emp.)

9/26/2025

"Hands-down the best social media tool in your stack!"

5/5

What do you like best about Oktopost?

For enterprise companies who care about trackable growth, real insights from social data, engaged employees and value for ROI - Oktopost is the best tool. Their social BI tool for tracking and measuring success from social media campaigns is fully customizable. Add in active employee advocacy program - with leaderboard, and trackable ROI - and this is hands-down the best marketing tool in your stack. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

None. I have only ever had amazing customer service and results from using Oktopost. Review collected by and hosted on G2.com.

What problems is Oktopost solving and how is that benefiting you?

Oktopost helps us track the entire journey from social media posts to ROI and KPIs. By integrating directly with our CRM and supporting lead generation, Oktopost’s focus on B2B enterprise business goals enables us to develop a strong social media strategy. It also allows us to monitor and engage with our community, as well as incentivise and reward employees for their participation. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

2/11/2026

"Ease of Content Creation and Sharing"

5/5

What do you like best about Oktopost?

Oktopost makes content creation and content sharing easy and quick.

I find the AI features of the platform really helpful. Having Oktopost app within MS Teams and integration with LinkedIn API have improved our advocacy program's performance. Also, their customer support is highly responsive.

Best part about Oktopost is their platform evolution. They keep adding new features to the platform. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

UX could be improved, especially in the mobile app. Review collected by and hosted on G2.com.

Verified User in Telecommunications

Enterprise (> 1000 emp.)

7/2/2026

"Simple, Intuitive Interface That’s Easy to Understand"

4.5/5

What do you like best about Oktopost?

I love the user interface, the simplicity and how easy it is to understand. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

Sometimes it can get buggy with API connections to X Review collected by and hosted on G2.com.

Response from Colin Day of Oktopost

edit

Hi,

Thank you for taking the time to share your feedback and for your review.

We're delighted to hear that you find Oktopost simple, intuitive, and easy to use. We believe social media management software should make your day easier, not more complicated, so it's great to know the user experience and content planning capabilities are helping your team manage multiple social channels efficiently.

We also appreciate you highlighting the occasional challenges with X API connectivity. As with all platforms that integrate with third party social networks, there are times when external API changes can affect functionality, but we're continually working to ensure Oktopost delivers the most reliable experience possible.

Thank you again for your feedback and for being part of the Oktopost community. We look forward to continuing to support your team.

Mara C.

2/13/2026

"Seamless Social Media Management with Powerful Integrations"

5/5

What do you like best about Oktopost?

I use Oktopost as a social media management tool for my B2B company. Oktopost helps organize our social media calendar, the analytics behind our posts, schedule out our campaigns, and assist with employee advocacy. The biggest feature that stands out is Oktopost's integrations with Marketo and Salesforce, which bring a level of automation my company hasn't had before. The interface is relatively easy to use, and the setup has been smooth so far. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

N/A Review collected by and hosted on G2.com.