Oktopost Features
Social Management (6)
Social Analytics
Reports on the performance of social media posts and campaigns. This feature was mentioned in 73 Oktopost reviews.
Social Publishing
Based on 81 Oktopost reviews. Allows the creation, management, and scheduling of content to be shared across social media channels.
Campaign Optimization
Based on 77 Oktopost reviews. Identifies trends in social media campaigns, such as optimal posting times, to improve performance.
Social Engagement
Based on 77 Oktopost reviews. Centrally manages social media content and conversations across multiple social channels.
Campaign Planning
Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. This feature was mentioned in 14 Oktopost reviews.
Hashtag Capabilites
Monitor hashtags, their trends, and analytics across all social media platforms
Reports & Dashboards (4)
Report Customizability
As reported in 38 Oktopost reviews. Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
Report Exporting
Allows users to export reports from the product into an .xsl, .csv, or .pdf file. 56 reviewers of Oktopost have provided feedback on this feature.
Scalability
Allows marketer to add, track, and measure a multitude of social media accounts. This feature was mentioned in 50 Oktopost reviews.
White Label
Based on 10 Oktopost reviews. Offers a white labeling service for agencies or resellers to customize platform branding.
Social Analytics (6)
Competitor Analysis
Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere. This feature was mentioned in 14 Oktopost reviews.
Follower Analysis
As reported in 20 Oktopost reviews. Analyzes and illustrates follower information such as demographics, location, interests, etc.
Post Performance
As reported in 59 Oktopost reviews. Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
Attribution
As reported in 43 Oktopost reviews. Ties social activity to business results such as leads, conversions, and sales.
Hashtag Analytics
Analyzes the performance of hashtags and identifies popular or trending hashtags.
Sentiment Analysis
Uses AI to accurately assess the sentiment of social media content based on keywords and phrases. This feature was mentioned in 10 Oktopost reviews.
Content & Collaboration (6)
Content Calendar
Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. This feature was mentioned in 16 Oktopost reviews.
Content Library
Allows users to upload and publish brand content from a shared library. This feature was mentioned in 17 Oktopost reviews.
Shared Inbox
Based on 12 Oktopost reviews. Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox.
Approval Workflows
As reported in 13 Oktopost reviews. Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
Users and Permissions
Allows administrators to assign permissions for different users or teams to access certain platform features. 16 reviewers of Oktopost have provided feedback on this feature.
Content Creation
Provides features for creating or editing social media assets. This feature was mentioned in 12 Oktopost reviews.
Content Sharing (4)
Social sharing
Based on 12 Oktopost reviews and verified by the G2 Product R&D team. Ability to connect to social media platforms like LinkedIn, Facebook, Twitter, and easily share content.
Content scheduling
Based on 11 Oktopost reviews and verified by the G2 Product R&D team. Allows users to queue up content to share at a preselected time
Content optimization
Based on 10 Oktopost reviews and verified by the G2 Product R&D team. Provides content optimization scoring so users are sharing content that is engaging for readers
Content templates
Provides premade templates for employees to follow when posting on social channels
Content Dashboard (3)
Company news
Provides updates for all company news so employees can immediately share important news on social channels
Coworker content
Provides updates for when a coworker posts on social channels
Brand content sharing
Provides updates for when your company posts on social channels
Analytics (4)
Engagement tracking
Based on 11 Oktopost reviews and verified by the G2 Product R&D team. Tracks the number of visits, likes, and reshares of posted content
KPI Tracking
Allows employees to set KPIs for themselves that they can track
Trends
Tracks trends such as which social channels are performing well and which news sources are trending
Gamification
Provides gamification tools such as badges and leaderboards to re employees to recognize employees with high performing social posts
Platform (4)
Integrations
Provides integrations for marketing automation, CRM, email, and social media management platforms
Mobile
Provides mobile user support
Adoption Insight
Measures adoption of the employee advocacy tool (both internally and externally) to inform strategy
Auto-translation & multiple language management
Provides features for users to autotranslate social posts into multiple languages
Monitoring & Listening (6)
Social Measurement
Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice. 42 reviewers of Oktopost have provided feedback on this feature.
Influencer Identification
As reported in 11 Oktopost reviews. Identifies who is talking about your brand along with their influence over social communities.
Brand Monitoring
Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product.
Keyword Tracking
Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked.
Trend Analysis
Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes.
Competitor Analysis
Allows users to monitor conversations about competitors and measure performance against them.
Data Management & Analysis (4)
Sentiment Analysis
Determines whether mentions of your brand are positive, negative or neutral. This feature was mentioned in 14 Oktopost reviews.
Social Reporting
Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats. 45 reviewers of Oktopost have provided feedback on this feature.
Alerts and Notifications
Based on 10 Oktopost reviews. Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise.
Advanced Data Filtering
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data.
Agentic AI - Employee Advocacy (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Social Media Management (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Media Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Media Listening Tools (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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Technology Glossary Features
View definitions of the features and discover new technology terms.
Social engagement is the process of communicating and participating with members of an online community. Discover how brands can measure their social engagement and implement best practices for online success.
Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies.




