Oktopost Features
Social Management (6)
Social Analytics
Based on 81 Oktopost reviews.
Reports on the performance of social media posts and campaigns.
Social Publishing
87 reviewers of Oktopost have provided feedback on this feature.
Allows the creation, management, and scheduling of content to be shared across social media channels.
Campaign Optimization
This feature was mentioned in 77 Oktopost reviews.
Identifies trends in social media campaigns, such as optimal posting times, to improve performance.
Social Engagement
Based on 78 Oktopost reviews.
Centrally manages social media content and conversations across multiple social channels.
Campaign Planning
As reported in 14 Oktopost reviews.
Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.
Hashtag Capabilites
Monitor hashtags, their trends, and analytics across all social media platforms
Reports & Dashboards (4)
Report Customizability
As reported in 39 Oktopost reviews.
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
Report Exporting
This feature was mentioned in 56 Oktopost reviews.
Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
Scalability
As reported in 51 Oktopost reviews.
Allows marketer to add, track, and measure a multitude of social media accounts.
White Label
10 reviewers of Oktopost have provided feedback on this feature.
Offers a white labeling service for agencies or resellers to customize platform branding.
Social Analytics (6)
Competitor Analysis
Based on 14 Oktopost reviews.
Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
Follower Analysis
This feature was mentioned in 20 Oktopost reviews.
Analyzes and illustrates follower information such as demographics, location, interests, etc.
Post Performance
This feature was mentioned in 60 Oktopost reviews.
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
Attribution
This feature was mentioned in 44 Oktopost reviews.
Ties social activity to business results such as leads, conversions, and sales.
Hashtag Analytics
Analyzes the performance of hashtags and identifies popular or trending hashtags.
Sentiment Analysis
As reported in 10 Oktopost reviews.
Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.
Content & Collaboration (6)
Content Calendar
This feature was mentioned in 20 Oktopost reviews.
Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.
Content Library
This feature was mentioned in 17 Oktopost reviews.
Allows users to upload and publish brand content from a shared library.
Shared Inbox
As reported in 12 Oktopost reviews.
Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox.
Approval Workflows
Based on 13 Oktopost reviews.
Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
Users and Permissions
Based on 16 Oktopost reviews.
Allows administrators to assign permissions for different users or teams to access certain platform features.
Content Creation
As reported in 12 Oktopost reviews.
Provides features for creating or editing social media assets.
Content Sharing (4)
Social sharing
Based on 15 Oktopost reviews and verified by the G2 Product R&D team.
Ability to connect to social media platforms like LinkedIn, Facebook, Twitter, and easily share content.
Content scheduling
Based on 18 Oktopost reviews and verified by the G2 Product R&D team.
Allows users to queue up content to share at a preselected time
Content optimization
Based on 10 Oktopost reviews and verified by the G2 Product R&D team.
Provides content optimization scoring so users are sharing content that is engaging for readers
Content templates
Provides premade templates for employees to follow when posting on social channels
Content Dashboard (3)
Company news
Provides updates for all company news so employees can immediately share important news on social channels
Coworker content
Provides updates for when a coworker posts on social channels
Brand content sharing
Provides updates for when your company posts on social channels
Analytics (4)
Engagement tracking
Based on 14 Oktopost reviews and verified by the G2 Product R&D team.
Tracks the number of visits, likes, and reshares of posted content
KPI Tracking
Allows employees to set KPIs for themselves that they can track
Trends
Tracks trends such as which social channels are performing well and which news sources are trending
Gamification
Provides gamification tools such as badges and leaderboards to re employees to recognize employees with high performing social posts
Platform (4)
Integrations
Based on 10 Oktopost reviews and verified by the G2 Product R&D team.
Provides integrations for marketing automation, CRM, email, and social media management platforms
Mobile
Provides mobile user support
Adoption Insight
Measures adoption of the employee advocacy tool (both internally and externally) to inform strategy
Auto-translation & multiple language management
Provides features for users to autotranslate social posts into multiple languages
Monitoring & Listening (6)
Social Measurement
This feature was mentioned in 42 Oktopost reviews.
Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice.
Influencer Identification
This feature was mentioned in 11 Oktopost reviews.
Identifies who is talking about your brand along with their influence over social communities.
Brand Monitoring
Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product.
Keyword Tracking
Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked.
Trend Analysis
Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes.
Competitor Analysis
Allows users to monitor conversations about competitors and measure performance against them.
Data Management & Analysis (4)
Sentiment Analysis
14 reviewers of Oktopost have provided feedback on this feature.
Determines whether mentions of your brand are positive, negative or neutral.
Social Reporting
This feature was mentioned in 46 Oktopost reviews.
Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats.
Alerts and Notifications
Based on 10 Oktopost reviews.
Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise.
Advanced Data Filtering
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data.
Agentic AI - Employee Advocacy (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Social Media Management (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Media Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Media Listening Tools (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies.
Social engagement is the process of communicating and participating with members of an online community. Discover how brands can measure their social engagement and implement best practices for online success.





