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# Brandwatch Social Media Management vs Oktopost Comparison - What are their main differences?

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Brandwatch Social Media...Oktopost[+ Add Product](#)

Pricing

**Brandwatch Social Media Management**
 **Contact Us** · Full Suite

**Oktopost**
 **Contact Us** · Contact Us

**Pricing Insights**
from reviews

Time to Implement

**Brandwatch Social Media Management**
1 month

Based on 137 responses

**Oktopost**
1 month

Based on 9 responses

Return on Investment

**Brandwatch Social Media Management**
14 months

Based on 100 responses

**Oktopost**
11 months3 months sooner

Based on 6 responses

Perceived Cost

**Brandwatch Social Media Management**
$$$$$

**Oktopost**
$$$$$

Average Discount

**Brandwatch Social Media Management**
15%6% more

**Oktopost**
9%

 ![Brandwatch Social Media Management](https://images.g2crowd.com/uploads/product/hd_favicon/9be5a032e078f75f4ad0faa19cfbcd12/brandwatch-social-media-management.svg "Brandwatch Social Media Management")

 ![Oktopost](https://images.g2crowd.com/uploads/product/hd_favicon/e4237aaf3edfaf2fc9d6735974583c18/oktopost.svg "Oktopost")

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**Pros & Cons**
from reviews

**Brandwatch Social Media Management**
[
Ease of Use (70)
](https://www.g2.com/products/brandwatch-social-media-management/reviews?filters%5Bsentiment_snippet%5D=1847090&qs=pros-and-cons#reviews)[
Post Scheduling (45)
](https://www.g2.com/products/brandwatch-social-media-management/reviews?filters%5Bsentiment_snippet%5D=1847035&qs=pros-and-cons#reviews)[
Improvement Needed (31)
](https://www.g2.com/products/brandwatch-social-media-management/reviews?filters%5Bsentiment_snippet%5D=1845208&qs=pros-and-cons#reviews)[
Publishing Limitations (27)
](https://www.g2.com/products/brandwatch-social-media-management/reviews?filters%5Bsentiment_snippet%5D=1847325&qs=pros-and-cons#reviews)

**Oktopost**
[
Ease of Use (27)
](https://www.g2.com/products/oktopost/reviews?filters%5Bsentiment_snippet%5D=1678995&qs=pros-and-cons#reviews)[
Post Scheduling (17)
](https://www.g2.com/products/oktopost/reviews?filters%5Bsentiment_snippet%5D=1957320&qs=pros-and-cons#reviews)[
Improvement Needed (9)
](https://www.g2.com/products/oktopost/reviews?filters%5Bsentiment_snippet%5D=1957309&qs=pros-and-cons#reviews)[
Missing Features (5)
](https://www.g2.com/products/oktopost/reviews?filters%5Bsentiment_snippet%5D=1957312&qs=pros-and-cons#reviews)

Integrations

**Brandwatch Social Media Management**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9406855d6b5e0a7393eaa753f8950f6f/brandwatch-consumer-intelligence.jpg "Product Avatar Image")

Brandwatch Consumer...

](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d5220037917b5e22299bcf93896c3ecb/google-ads.jpg "Product Avatar Image")

Google Ads

](https://www.g2.com/products/google-ads/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_71b3279994498356444c5ab8c8cb23ae/meta-audience-network.png "Product Avatar Image")

Meta Audience Network

](https://www.g2.com/products/meta-audience-network/reviews)[
View all
](https://www.g2.com/products/brandwatch-social-media-management/integrations)

**Oktopost**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image")

Adobe Marketo Engage

](https://www.g2.com/products/adobe-marketo-engage/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-measure-formerly-bizible.png "Product Avatar Image")

Adobe Marketo Measure...

](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2a3c6c39bf8b8eb277cfcd42d9bbca1e/asana.png "Product Avatar Image")

Asana

](https://www.g2.com/products/asana/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_923ef572cc49bf3eeff4d7a5ca53aff8/bitly.png "Product Avatar Image")

Bitly

](https://www.g2.com/products/bitly/reviews)[
View all
](https://www.g2.com/products/oktopost/integrations)

Screenshots

**Brandwatch Social Media Management**
 ![Brandwatch Social Media Management screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1232337/content-calendar.png)

**Oktopost**
 ![Oktopost screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/172676/Screenshot-manipulation-for-G2.png)

**Ratings**
from reviews

Meets Requirements

**Brandwatch Social Media Management**

8.0

8.0844

**Oktopost**

8.6

8.6143

Ease of Use

**Brandwatch Social Media Management**

8.3

8.3851

**Oktopost**

9.0

9.0158

Ease of Setup

**Brandwatch Social Media Management**

8.2

8.2569

**Oktopost**

9.0

9.0102

Ease of Admin

**Brandwatch Social Media Management**

8.4

8.4503

**Oktopost**

9.1

9.174

Quality of Support

**Brandwatch Social Media Management**

8.6

8.6799

**Oktopost**

9.3

9.3138

Has the product been a good partner in doing business?

**Brandwatch Social Media Management**

8.5

8.5492

**Oktopost**

9.4

9.473

Product Direction (% positive)

**Brandwatch Social Media Management**

8.5

8.5831

**Oktopost**

9.1

9.1143

**Features**
ratings from reviews

Social Media Listening Tools

6.7

517

8.7

68

Social Media Management

6.7

723

9.0

126

Social Media Analytics

6.4

530

8.1

85

Employee Advocacy

Not enough data

9.3

33

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
33.2%

Mid-Market(51-1000 emp.)
39.4%

Enterprise(\> 1000 emp.)
27.5%

Small-Business(50 or fewer emp.)
33.2%

Mid-Market(51-1000 emp.)
39.4%

Enterprise(\> 1000 emp.)
27.5%

Small-Business(50 or fewer emp.)
18.4%

Mid-Market(51-1000 emp.)
52.1%

Enterprise(\> 1000 emp.)
29.5%

Small-Business(50 or fewer emp.)
18.4%

Mid-Market(51-1000 emp.)
52.1%

Enterprise(\> 1000 emp.)
29.5%

**Reviewers' Industry**

[![Brandwatch Social Media Management](https://images.g2crowd.com/uploads/product/hd_favicon/9be5a032e078f75f4ad0faa19cfbcd12/brandwatch-social-media-management.svg "Brandwatch Social Media Management")](https://www.g2.com/products/brandwatch-social-media-management/reviews)
Brandwatch Social Media Management

Marketing and Advertising
21.2%

Higher Education
5.2%

Automotive
4.1%

Non-Profit Organization Management
3.7%

Retail
3.4%

Other
62.4%

[![Oktopost](https://images.g2crowd.com/uploads/product/hd_favicon/e4237aaf3edfaf2fc9d6735974583c18/oktopost.svg "Oktopost")](https://www.g2.com/products/oktopost/reviews)
Oktopost

Computer Software
24.7%

Information Technology and Services
20.9%

Marketing and Advertising
14.3%

Financial Services
7.1%

Internet
3.8%

Other
29.1%

Alternatives

**Brandwatch Social Media Management Alternatives**

 ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite")

[
Hootsuite
](/products/hootsuite/reviews)

 ![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social")

[
Sprout Social
](/products/sprout-social/reviews)

 ![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater")

[
Meltwater
](/products/meltwater/reviews)

 ![Sprinklr Social](https://images.g2crowd.com/uploads/product/hd_favicon/0099b7cbf99315f40d2bf51fc145dd7c/sprinklr-social.svg "Sprinklr Social")

[
Sprinklr Social
](/products/sprinklr-social/reviews)

**Oktopost Alternatives**

 ![Sprinklr Social](https://images.g2crowd.com/uploads/product/hd_favicon/0099b7cbf99315f40d2bf51fc145dd7c/sprinklr-social.svg "Sprinklr Social")

[
Sprinklr Social
](/products/sprinklr-social/reviews)

 ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite")

[
Hootsuite
](/products/hootsuite/reviews)

 ![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social")

[
Sprout Social
](/products/sprout-social/reviews)

 ![Agorapulse](https://images.g2crowd.com/uploads/product/hd_favicon/ca20415e1e0b8338b21c8f9c0542ccc6/agorapulse.svg "Agorapulse")

[
Agorapulse
](/products/agorapulse/reviews)

## Brandwatch Social Media... vs Oktopost FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Oktopost vs Brandwatch Social Media...?

Oktopost stands out for higher reviewer satisfaction in setup, support, and ease of use, while Brandwatch Social Media... is noted for its centralized management and broader review base.

| [Oktopost](https://www.g2.com/products/oktopost/reviews) | [Brandwatch Social Media...](https://www.g2.com/products/brandwatch-social-media-management/reviews) |
| --- | --- |
| 4.4/5 (203 reviews) | 4.0/5 (983 reviews) |
| Mid-Market | Mid-Market |
| 9.0 | 8.2 |
| 9.3 | 8.6 |
| Ease of Use (27 all-time mentions) | Centralized Management (43 all-time mentions) |

### How do the pricing models of Oktopost and Brandwatch Social Media... compare?

Oktopost is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Brandwatch Social Media....

- **Oktopost:** In recent reviews, many describe Oktopost as reasonably priced for its feature set, especially for advocacy licensing, though some note additional admin costs can add up.
- **Brandwatch Social Media...:** Reviewers frequently cite Brandwatch Social Media... as expensive, particularly for smaller enterprises, and mention the lack of a lower-cost or 'lite' version.
- **Switching reasons:** Several reviewers mention switching to Oktopost for better value and support, while some Brandwatch Social Media... reviewers cite high cost and feature gating as reasons for considering alternatives.

### What are the best alternatives to Oktopost and Brandwatch Social Media...?

The top three alternatives to Oktopost and Brandwatch Social Media... are Hootsuite, Sprinklr Social, and Sprout Social.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Oktopost](https://www.g2.com/products/oktopost/reviews) | 4.4/5 (203 reviews) | Mid-Market | Reasonably priced for advocacy features | Ease of Use |
| [Brandwatch Social Media...](https://www.g2.com/products/brandwatch-social-media-management/reviews) | 4.0/5 (983 reviews) | Mid-Market | Frequently cited as expensive, especially for smaller businesses | Centralized Management |
| [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5 (7413 reviews) | Small-Business | — | Broad platform support and scheduling |
| [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) | 4.1/5 (1217 reviews) | Enterprise | — | Enterprise-grade social management |
| [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | 4.4/5 (6873 reviews) | Small-Business | — | Intuitive interface and analytics |

### Which Social Media Suites features should I prioritize when comparing Oktopost and Brandwatch Social Media...?

Buyers comparing Oktopost and Brandwatch Social Media... should prioritize ease of use, post scheduling, analytics/reporting, advocacy features, and paid campaign tracking.

- **Ease of Use:** Oktopost (27 all-time mentions), Brandwatch Social Media... (70 all-time mentions)
- **Post Scheduling:** Oktopost (17 all-time mentions), Brandwatch Social Media... (45 all-time mentions)
- **Analytics/Reporting:** Oktopost (13 all-time mentions), Brandwatch Social Media... (26 all-time mentions)
- **Advocacy Features:** Oktopost is frequently praised for its advocacy program in recent reviews; Brandwatch Social Media... reviewers do not highlight advocacy as a core strength.
- **Paid Campaign Tracking:** Brandwatch Social Media... offers paid campaign tracking and social ads, which Oktopost does not.

### What are the pros and cons of Oktopost vs Brandwatch Social Media...?

Oktopost's headline strength is ease of use and advocacy, while Brandwatch Social Media... is recognized for centralized management and multi-platform support.

- **Oktopost strengths:** Ease of use (27 all-time mentions), intuitive interface, strong advocacy features, responsive customer support, and robust scheduling and analytics.
- **Oktopost trade-offs:** Some reviewers note occasional integration disconnects, limited advanced AI features, and higher costs for additional admin seats.
- **Brandwatch Social Media... strengths:** Centralized management (43 all-time mentions), multi-platform support (36 all-time mentions), strong social media integration, and comprehensive scheduling and reporting tools.
- **Brandwatch Social Media... trade-offs:** Reviewers cite high cost, complex usage (17 all-time mentions), publishing limitations (27 all-time mentions), and missing or limited features (24 all-time mentions).

### Is Oktopost or Brandwatch Social Media... better for small businesses?

Oktopost is the better fit for small businesses, with higher satisfaction among reviewers and a stronger value perception.

- **Oktopost:** Largest segment is Mid-Market, but recent reviews highlight ease of setup and intuitive use for smaller teams, with positive sentiment on value and support.
- **Brandwatch Social Media...:** Largest segment is also Mid-Market, but reviewers frequently mention high cost and complexity as barriers for small businesses.

### Which Social Media Suites platform has better integrations?

Reviewers rate Oktopost and Brandwatch Social Media... at parity for integrations, with both products supporting key social platform connections but no dominant integration theme.

- **Oktopost:** Recent reviews mention integrations with HubSpot, Marketo, and Salesforce, with positive sentiment on CRM connectivity.
- **Brandwatch Social Media...:** Reviewers highlight integrations with major social platforms and mention the ability to manage multiple accounts, but do not cite specific third-party integrations as a standout feature.

### How do Oktopost and Brandwatch Social Media... compare on customer support?

Oktopost leads Brandwatch Social Media... in Quality of Support by 0.7 points, a material difference in reviewer satisfaction.

- **Oktopost:** Reviewers consistently praise responsive, helpful support teams and proactive onboarding, with a Quality of Support score of 9.3.
- **Brandwatch Social Media...:** Support is described as generally helpful but less proactive, with some reviewers noting slow response times and a Quality of Support score of 8.6.

### Which is easier to implement, Oktopost or Brandwatch Social Media...?

Oktopost is rated higher for Ease of Setup by 0.8 points, indicating a smoother implementation experience compared to Brandwatch Social Media....

- **Oktopost:** Reviewers frequently describe setup as easy and intuitive, with onboarding support and quick adoption for new users.
- **Brandwatch Social Media...:** Setup experiences are mixed, with some reviewers finding it straightforward and others citing complexity and a steeper learning curve.

### Which product has better Integrations?

Integrations is the most frequently mentioned feature across both products, with reviewers citing strong platform connectivity for both Oktopost and Brandwatch Social Media....

- **Oktopost:** Reviewers highlight integrations with HubSpot, Marketo, and Salesforce, and mention ease of connecting social accounts, though no all-time integration mention count is supplied.
- **Brandwatch Social Media...:** Reviewers note broad social platform integration and centralized management of multiple accounts, but do not cite specific third-party integrations as a core differentiator.