# Brandwatch Social Media Management vs Oktopost Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Oktopost excels in user experience, with many praising its **intuitive interface** and ease of navigation. Users appreciate how the platform integrates seamlessly with all social platforms, making tracking social performance straightforward and efficient.
- **Users say** that Oktopost's reporting capabilities stand out, providing a clear understanding of key metrics. Recent feedback highlights that the reporting side makes it easy to track social performance, which is a significant advantage for teams looking to measure their impact effectively.
- **Reviewers mention** that Brandwatch Social Media Management offers strong integration capabilities, allowing users to consolidate various social tools into one platform. This feature is particularly beneficial for those managing multiple accounts, as it saves time and enhances organization.
- **According to verified reviews** , Oktopost's customer support is frequently highlighted as top-tier, with users noting quick response times and regular check-ins with account managers. This level of support contributes to a positive overall experience, especially for teams needing assistance.
- **Users report** that Brandwatch's Engage section significantly reduces social media monitoring time, allowing users to stay on top of feedback without switching between platforms. This feature is particularly appreciated by those who manage high volumes of social interactions.
- **Reviewers highlight** that while Oktopost has a higher overall satisfaction score, Brandwatch still provides valuable features like post scheduling for multiple platforms, which users find helpful for maintaining a consistent social media presence.



| | Brandwatch Social Media Management | Oktopost | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 983 | 203 | 
| **Largest Market Segment** | Mid-Market (39.5% of reviews) | Mid-Market (51.9% of reviews) | 
| **Entry Level Price** | Contact Us | Contact Us | 

---
## Top Pros & Cons

### Brandwatch Social Media Management

Pros:
- Ease of Use (70 reviews)
- Post Scheduling (45 reviews)

Cons:
- Improvement Needed (31 reviews)
- Publishing Limitations (27 reviews)

### Oktopost

Pros:
- Ease of Use (27 reviews)
- Post Scheduling (17 reviews)

Cons:
- Improvement Needed (9 reviews)
- Missing Features (5 reviews)

---
## Ratings Comparison
| Rating | Brandwatch Social Media Management | Oktopost | 
|---|---|---|
  | **Meets Requirements** | 8.0 (840 reviews) | 8.6 (137 reviews) | 
  | **Ease of Use** | 8.3 (847 reviews) | 9.0 (151 reviews) | 
  | **Ease of Setup** | 8.2 (565 reviews) | 9.0 (95 reviews) | 
  | **Ease of Admin** | 8.4 (500 reviews) | 9.1 (67 reviews) | 
  | **Quality of Support** | 8.6 (795 reviews) | 9.3 (132 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (489 reviews) | 9.4 (66 reviews) | 
  | **Product Direction (% positive)** | 8.5 (828 reviews) | 9.1 (136 reviews) | 

---
## Pricing

### Brandwatch Social Media Management

#### Entry-Level Pricing

Plan: Full Suite

Price: Contact Us

Description: All-in-one social media management platform including everything you need to discover, attract and engage customers on social, across teams and regions. Perfect for larger teams collaborating on social.

Key Features:
- Manage all your social media channels in one place
- Collaborate on content creation with one social calendar, including both organic and paid posts
- Engage with your community in one centralized social CRM

[Learn more about Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews)

#### Free Trial

No

### Oktopost

#### Entry-Level Pricing

Plan: Contact Us

Price: Contact Us

Key Features:
- Contact us.

[Learn more about Oktopost](https://www.g2.com/products/oktopost/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | 6.4/10 | 529 |
| **Oktopost** | 8.0/10 | 82 |

#### Social Analytics

| Feature | Brandwatch Social Media Management | Oktopost | 
|---|---|---|
| **Competitor Analysis** | 7.1 (355 reviews) | 7.5 (17 reviews) | 
| **Follower Analysis** | 7.4 (411 reviews) | 7.6 (22 reviews) | 
| **Post Performance** | 8.0 (439 reviews) | 8.8 (68 reviews) | 
| **Paid Campaign Tracking** | 6.8 (294 reviews) | Feature Not Available | 
| **Attribution** | 6.7 (296 reviews) | 7.6 (46 reviews) | 
| **Hashtag Analytics** | 6.9 (152 reviews) | 7.8 (10 reviews) | 
| **Sentiment Analysis** | 6.7 (158 reviews) | 7.9 (11 reviews) | 

#### Reports & Dashboards

| Feature | Brandwatch Social Media Management | Oktopost | 
|---|---|---|
| **Report Customizability** | 7.4 (434 reviews) | 8.0 (46 reviews) | 
| **Report Exporting** | 7.6 (431 reviews) | 8.3 (61 reviews) | 
| **Scalability** | 8.1 (428 reviews) | 8.7 (54 reviews) | 
| **White Label** | 6.5 (143 reviews) | 8.2 (10 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Brandwatch Social Media Management | Oktopost | 
|---|---|---|
| **Autonomous Task Execution** | 4.8 (45 reviews) | Not enough data | 
| **Cross-system Integration** | 4.8 (43 reviews) | Not enough data | 
| **Adaptive Learning** | 4.7 (43 reviews) | Not enough data | 
| **Proactive Assistance** | 4.7 (44 reviews) | Not enough data | 
| **Decision Making** | 4.9 (44 reviews) | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | 6.7/10 | 721 |
| **Oktopost** | 9.0/10 | 122 |

#### Content & Collaboration

| Feature | Brandwatch Social Media Management | Oktopost | 
|---|---|---|
| **Content Calendar** | 8.4 (288 reviews) | 9.4 (31 reviews) | 
| **Content Library** | 7.4 (266 reviews) | 9.0 (20 reviews) | 
| **Shared Inbox** | 7.5 (260 reviews) | 8.4 (15 reviews) | 
| **Approval Workflows** | 7.9 (271 reviews) | 8.8 (14 reviews) | 
| **Users and Permissions** | 8.1 (277 reviews) | 8.8 (18 reviews) | 
| **Content Creation** | 7.6 (210 reviews) | 9.4 (16 reviews) | 

#### Social Management

| Feature | Brandwatch Social Media Management | Oktopost | 
|---|---|---|
| **Social Analytics** | 7.6 (597 reviews) | 8.6 (99 reviews) | 
| **Social Publishing** | 8.3 (631 reviews) | 9.2 (108 reviews) | 
| **Campaign Optimization** | 7.7 (552 reviews) | 8.8 (81 reviews) | 
| **Social Engagement** | 8.2 (626 reviews) | 8.7 (86 reviews) | 
| **Social Ads** | 6.6 (409 reviews) | Feature Not Available | 
| **Campaign Planning** | 7.0 (200 reviews) | 9.4 (19 reviews) | 
| **Hashtag Capabilites** | 6.7 (142 reviews) | 8.9 (6 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Brandwatch Social Media Management | Oktopost | 
|---|---|---|
| **Autonomous Task Execution** | 5.0 (58 reviews) | Not enough data | 
| **Multi-step Planning** | 5.0 (55 reviews) | Not enough data | 
| **Cross-system Integration** | 5.0 (55 reviews) | Not enough data | 
| **Adaptive Learning** | 4.9 (56 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.0 (56 reviews) | Not enough data | 
| **Proactive Assistance** | 5.1 (56 reviews) | Not enough data | 
| **Decision Making** | 5.1 (57 reviews) | Not enough data | 

### Employee Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | N/A | N/A |
| **Oktopost** | 9.3/10 | 30 |

#### Content Sharing

| Feature | Brandwatch Social Media Management | Oktopost | 
|---|---|---|
| **Social sharing** | Not enough data | 10.0 (23 reviews) ✓ Verified | 
| **Content scheduling** | Not enough data | 9.7 (24 reviews) ✓ Verified | 
| **Content optimization** | Not enough data | 9.6 (12 reviews) ✓ Verified | 
| **Content templates** | Not enough data | 9.5 (10 reviews) ✓ Verified | 
| **AI Content Generation** | Not enough data | Not enough data | 
| **Content Settings** | Not enough data | Not enough data | 

#### Content Dashboard

| Feature | Brandwatch Social Media Management | Oktopost | 
|---|---|---|
| **Company news** | Not enough data | 9.7 (10 reviews) ✓ Verified | 
| **Coworker content** | Not enough data | 8.7 (10 reviews) ✓ Verified | 
| **Brand content sharing** | Not enough data | 9.1 (11 reviews) ✓ Verified | 

#### Analytics

| Feature | Brandwatch Social Media Management | Oktopost | 
|---|---|---|
| **Engagement tracking** | Not enough data | 9.5 (19 reviews) ✓ Verified | 
| **KPI Tracking** | Not enough data | 9.7 (11 reviews) ✓ Verified | 
| **Trends** | Not enough data | 9.6 (8 reviews) ✓ Verified | 
| **Gamification** | Not enough data | 9.7 (10 reviews) ✓ Verified | 

#### Platform

| Feature | Brandwatch Social Media Management | Oktopost | 
|---|---|---|
| **Integrations** | Not enough data | 9.6 (13 reviews) ✓ Verified | 
| **Mobile** | Not enough data | 8.8 (10 reviews) ✓ Verified | 
| **Adoption Insight** | Not enough data | 9.2 (10 reviews) | 
| **Auto-translation & multiple language management** | Not enough data | 6.7 (5 reviews) | 

#### Agentic AI - Employee Advocacy

| Feature | Brandwatch Social Media Management | Oktopost | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | 6.6/10 | 514 |
| **Oktopost** | 8.7/10 | 65 |

#### Monitoring & Listening

| Feature | Brandwatch Social Media Management | Oktopost | 
|---|---|---|
| **Social Measurement** | 7.9 (431 reviews) | 8.2 (43 reviews) | 
| **Influencer Identification** | 6.8 (334 reviews) | 6.7 (11 reviews) | 
| **Brand Monitoring** | 8.1 (125 reviews) | 9.7 (10 reviews) | 
| **Keyword Tracking** | 7.9 (116 reviews) | 8.8 (7 reviews) | 
| **Trend Analysis** | 7.6 (110 reviews) | 8.9 (9 reviews) | 
| **Competitor Analysis** | 7.5 (110 reviews) | 9.2 (8 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brandwatch Social Media Management | Oktopost | 
|---|---|---|
| **Autonomous Task Execution** | 4.4 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 4.9 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 5.0 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 5.1 (24 reviews) | Not enough data | 
| **Decision Making** | 4.9 (24 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Brandwatch Social Media Management | Oktopost | 
|---|---|---|
| **Sentiment Analysis** | 7.1 (388 reviews) | 8.4 (15 reviews) | 
| **Social Reporting** | 7.7 (443 reviews) | 8.4 (53 reviews) | 
| **Alerts and Notifications** | 7.6 (115 reviews) | 9.8 (10 reviews) | 
| **Advanced Data Filtering** | 7.1 (112 reviews) | 8.7 (10 reviews) | 

### Brand Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | N/A | N/A |
| **Oktopost** | N/A | N/A |

#### Discovery

| Feature | Brandwatch Social Media Management | Oktopost | 
|---|---|---|
| **Referral Program** | Not enough data | Not enough data | 
| **Incentives** | Not enough data | Not enough data | 
| **3rd-Party Trends** | Not enough data | Not enough data | 

#### Insight

| Feature | Brandwatch Social Media Management | Oktopost | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Adoption Insight** | Not enough data | Not enough data | 
| **Engagement Analysis** | Not enough data | Not enough data | 

#### Mobile

| Feature | Brandwatch Social Media Management | Oktopost | 
|---|---|---|
| **Mobile Optimization** | Not enough data | Not enough data | 

#### Platform

| Feature | Brandwatch Social Media Management | Oktopost | 
|---|---|---|
| **Multichannel Sharing** | Not enough data | Not enough data | 
| **Forum** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Content Distribution** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Suites](https://www.g2.com/categories/social-media-suites)


**Unique to Oktopost (1):** [Employee Advocacy Software](https://www.g2.com/categories/employee-advocacy)


---
## Reviewer Demographics

### By Company Size

| Segment | Brandwatch Social Media Management | Oktopost | 
|---|---|---|
| **Small-Business** | 33.1% | 18.6% | 
| **Mid-Market** | 39.5% | 51.9% | 
| **Enterprise** | 27.4% | 29.5% | 

### By Industry

#### Brandwatch Social Media Management

- **Marketing and Advertising:** 21.2%
- **Higher Education:** 5.3%
- **Automotive:** 4.1%
- **Non-Profit Organization Management:** 3.7%
- **Retail:** 3.4%
- **Food & Beverages:** 3.0%
- **Public Relations and Communications:** 2.7%
- **Consumer Goods:** 2.6%
- **Hospital & Health Care:** 2.2%
- **Health, Wellness and Fitness:** 2.1%
- **Other:** 49.7%

#### Oktopost

- **Computer Software:** 25.1%
- **Information Technology and Services:** 21.1%
- **Marketing and Advertising:** 14.3%
- **Financial Services:** 7.4%
- **Internet:** 4.0%
- **Hospital & Health Care:** 2.3%
- **Computer & Network Security:** 2.3%
- **Biotechnology:** 1.7%
- **Telecommunications:** 1.7%
- **Oil & Energy:** 1.7%
- **Other:** 18.3%

---
## Alternatives

### Alternatives to Brandwatch Social Media Management

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7387 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6863 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2666 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2946 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)

### Alternatives to Oktopost

- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7387 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6863 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2946 reviews)
- [MavSocial](https://www.g2.com/products/mavsocial/reviews) — 4.7/5 stars (49 reviews)
- [Khoros Social Media Management](https://www.g2.com/products/khoros-social-media-management/reviews) — 3.9/5 stars (121 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1039 reviews)

---
## Top Discussions

### Brandwatch Social Media Management

- Title: [Does Falcon has been used by any of gambling operators?](https://www.g2.com/discussions/does-falcon-has-been-used-by-any-of-gambling-operators) — 7 comments, 1 upvote
  > **Top comment:** "Hi Valentina! We do have a few gambling brands as customers and a few of them we're allowed to mention. Betsson https://www.betssonab.com/ in Sweden, they..."
- Title: [How is Falcon implemented?](https://www.g2.com/discussions/5804-platform) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Falcon is a SaaS platform, all you need to do is log in, connect your channels and you're ready to use the platform. No software or complex installation is..."
- Title: [What is Falcon io?](https://www.g2.com/discussions/what-is-falcon-io) — 2 comments
  > **Top comment:** "A full social media platform containing components for content scheduling, analytics, advertising and even influencer research and outreach "
- Title: [What is Falcon.io (now Brandwatch Social Media Management) used for?](https://www.g2.com/discussions/what-is-falcon-io-now-brandwatch-social-media-management-used-for) — 1 comment
  > **Top comment:** "Falcon.io? It's like a handy toolbox for businesses on social media. It helps me schedule posts, chat with customers, and see how I'm doing on platforms like..."
- Title: [How to post the same post to several channels?](https://www.g2.com/discussions/41437-how-to-post-the-same-post-to-several-channels) — 1 comment
  > **Top comment:** "Create for one channel, copy content to next channel."

### Oktopost

- Title: [Why does the tagging doesn´t work well?](https://www.g2.com/discussions/why-does-the-tagging-doesn-t-work-well) — 1 comment, 1 upvote
  > **Top comment:** "Hi, now the tagging works perfectly. :) "
- Title: [What does "B2B Social Media Management" mean?](https://www.g2.com/discussions/what-does-b2b-social-media-management-mean) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Most social media management platforms were built for B2C Brands to help schedule and measure traditional social metrics such as reach and followers. B2B..."
- Title: [Does your social media management platform integrate with Eloqua?](https://www.g2.com/discussions/does-your-social-media-management-platform-integrate-with-eloqua) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Absolutely yes! Otkopost is the only social media management and employee advocacy platform that has a native Eloqua integration. The integration will..."
- Title: [Does your social media management platform integrate with Pardot?](https://www.g2.com/discussions/does-your-social-media-management-platform-integrate-with-pardot) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Absolutely yes! The integration will automatically push all social engagement data  (clicks, shares, likes, comments, etc.)  to the correct leads within..."
- Title: [Does your social media management platform integrate with Marketo?](https://www.g2.com/discussions/does-your-social-media-management-platform-integrate-with-marketo) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Absolutely yes! Otkopost is the only social media management and employee advocacy platform that has a native and approved Marketo integration. The..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandwatch-social-media-management-vs-oktopost)