--- title: Oktopost Reviews meta_title: 'Oktopost Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 203 reviews by the users' company size, role or industry to find out how Oktopost works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 203 scale: '5' date_modified: '2026-08-04' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Oktopost Reviews **Vendor:** Oktopost **Category:** [Social Media Suites](https://www.g2.com/categories/social-media-suites) **Average Rating:** 4.4/5.0 **Total Reviews:** 203 ## About Oktopost Oktopost is a B2B social media management platform that helps marketing and revenue teams drive engagement, measure success, and link social media to revenue growth. Trusted by thousands of marketing professionals at some of the world's leading B2B technology and professional services companies, Oktopost offers a comprehensive suite of solutions for social media publishing, employee advocacy, social analytics, social listening and marketing intelligence, all in one platform. ## Oktopost Pros & Cons **What users like:** - Users find Oktopost exceptionally **easy to use** , streamlining social media scheduling and enhancing employee engagement effortlessly. (27 reviews) - Users find Oktopost's **post scheduling** feature seamless, enhancing engagement and offering valuable analytics for strategic insights. (17 reviews) - Users appreciate Oktopost's **intuitive interface and comprehensive features** , enhancing social media management and advocacy efforts. (15 reviews) - Users appreciate the **easy scheduling** of Oktopost, enhancing social media management and increasing employee engagement effectively. (15 reviews) - Users appreciate the **customizable reporting and analytics** of Oktopost, enhancing their data-driven social strategies effectively. (13 reviews) - Intuitive (13 reviews) - Users highlight the **incredible customer support** from Oktopost, making their experience smooth and efficient at every stage. (10 reviews) - Users rave about the **incredible customer support** from Oktopost, enhancing their overall experience with the platform. (9 reviews) - Users highlight Oktopost's **customizable reporting** features, providing valuable insights for effective social media campaign management. (9 reviews) - Social Media Management (9 reviews) **What users dislike:** - Users note that **improvement is needed** for data accuracy, API limitations, and technical issues impacting usability. (9 reviews) - Users express frustration with the **missing features** in Oktopost, particularly ineffective social listening and limited integrations. (5 reviews) - Users report **data inaccuracies** and slow responses for fixes, impacting reliability and trust in Oktopost. (3 reviews) - Users experience **inaccurate analytics** from Oktopost, leading to discrepancies in data reporting and attribution challenges. (3 reviews) - Users experience **limited analytics** with Oktopost, facing inaccurate data and lengthy response times for issues. (3 reviews) - Limited Features (3 reviews) - Technical Issues (3 reviews) - Update Issues (3 reviews) - AI Limitations (2 reviews) - Complexity (2 reviews) ## Oktopost Reviews ### 1. Excellent platform for social management, listening, analytics, and employee advocacy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2021 **What do you like best about Oktopost?** I love that employee advocacy is integrated and you can easy share corporate messaging on the advocacy board. I also love how responsive and helpful the reps are. **What do you dislike about Oktopost?** I wish there was more to influencer marketing and an easier way to share the same post across all platforms. **What problems is Oktopost solving and how is that benefiting you?** I now have a one stop shop for all my social media efforts rather than buying and using multiple tools. ### 2. LinkedIn Sharing with a Click! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2020 **What do you like best about Oktopost?** It's very convenient how the posts are pre written by the team, and all you have to do is log in and share it. As a rep (or any employee for that matter) it makes it very efficient to share whatever marketing news is relevant about your company. It automatically includes the link to an article as well. Sometimes thinking of things to share on LinkedIn can be a challenge, but since I've been using this my activity sharing has gone way up. **What do you dislike about Oktopost?** Sometimes the connection to LinkedIn fails, but that's really not a big issue, and it's very simple to reconnect it. **Recommendations to others considering Oktopost:** It truly helps your sales reps **What problems is Oktopost solving and how is that benefiting you?** I add a lot of people as connections on LinkedIn for prospecting, Oktopost allows me to quickly share relevant things about my company with all of them (prewritten, shares articles, etc), further gaining touch points with my prospects. Also since they're written by the marketing team, usually it's very elaborate and stands out among other posts. ### 3. Easy to Amplify your Content **Rating:** 3.5/5.0 stars **Reviewed by:** Evan S. | Content Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2021 **What do you like best about Oktopost?** Easy to set up a social media ambassadors program with sharing content at the ease of a single click **What do you dislike about Oktopost?** Limited publisher access can make it difficult when many people create social content for regions, business units etc. **What problems is Oktopost solving and how is that benefiting you?** Getting all employees involved in social advocacy, can post, track, and measure content performance easily ### 4. Social media made easy! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2020 **What do you like best about Oktopost?** Ease-of-use and intuitive platform makes it possible for me to be active on social media without having to put in a ton of effort. **What do you dislike about Oktopost?** I get errors every few days, but there is an easy workaround when it happens, so it's not too bad. Also, some filters seemed to have disappeared, but it may be something I am doing wrong. **Recommendations to others considering Oktopost:** Within my organization, Oktopost has definitely increased social media activity and advocacy. I think it's a sure bet if you're looking for those two things! **What problems is Oktopost solving and how is that benefiting you?** Social selling on social media platforms is a must these days when it comes to sales. Oktopost enables me to be more active than I was previously and increases my selling and networking bandwidth by streamlining the posting process. ### 5. Appalling level of service, average product **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2020 **What do you like best about Oktopost?** The log out button is good, it gets you out of the application **What do you dislike about Oktopost?** The account management is appalling, they record calls without consent (a GDPR issue I will be taking up with the ICO) then use it against you. They don’t publish prices which can lead to them making it up when it comes to contract discussions. They hear you but they don’t listen to you, the CEO defends its staff despite them being in the wrong, not customer centric at all. Product is average at best. **Recommendations to others considering Oktopost:** Please don’t bother, the team are a bunch of cowboys, they have absolutely no care in the world if you are unhappy and only care about revenue. **What problems is Oktopost solving and how is that benefiting you?** Going back on their word several times and account management that doesn’t listen. ### 6. Intuitive and user friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Machinery | Enterprise (> 1000 emp.) **Reviewed Date:** April 06, 2021 **What do you like best about Oktopost?** There are a number of different options within this platform with regards to building and scheduling posts and campaigns. **What do you dislike about Oktopost?** Sometimes it's difficult to recall where to go given there are so many options. **What problems is Oktopost solving and how is that benefiting you?** Social media management and lead generation ### 7. Easy to use, some improvements needed **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2021 **What do you like best about Oktopost?** Intuitive interface, manage different accounts on social media easily **What do you dislike about Oktopost?** you can't tag people, you can't share one post on different social media at the same time, so manual work is still needed **What problems is Oktopost solving and how is that benefiting you?** schedule post & easily manage multiple accounts ### 8. Great Social Media Management Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2020 **What do you like best about Oktopost?** The platform is intuitive and integrates with both our website and our Salesforce, allowing for a clear picture of our client and prospect activity and connecting social activity with real monetary wins to establish the effectiveness of social as a selling channel. **What do you dislike about Oktopost?** There are a few small challenges, but they have all been due to the social platforms restrictions, APIs, etc. Any questions we have had have been answered quickly and seamlessly by the team! **Recommendations to others considering Oktopost:** Once you see the demo, you won't have any hesitation. It is a sophisticated platform that enhances any social outreach you have currently. **What problems is Oktopost solving and how is that benefiting you?** Helping us to associate real ROI with our social investment and more accurately track leads and activity coming through to our website. Additionally, we have been able to advance our entire organization with their easy-to-use advocate program. ### 9. Functional platform to house all your content in one place **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 03, 2021 **What do you like best about Oktopost?** I like the ability to create multiple campaigns easily and quickly. The whole interface is very simple to use and streamlined. **What do you dislike about Oktopost?** I think the interface navigation could use some better explanation of what everything is, but it is still easy to use once you are used to it. **What problems is Oktopost solving and how is that benefiting you?** Being able to use the "calendar" function to lay out all your content is one of the best features for me. It helps with scheduling content to ensure you are "always on" ### 10. Easy and useful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 29, 2020 **What do you like best about Oktopost?** How easy it is to post on all social media platforms **What do you dislike about Oktopost?** Everyone is posting the same thing. Maybe adding slightly different pictures would help. **Recommendations to others considering Oktopost:** Super easy and effective. Happy to be using it almost daily **What problems is Oktopost solving and how is that benefiting you?** Being more active on social media, LinkedIn especially. A huge benefit of having prospects view helpful information about our company. ### 11. Smoot experience - user fridnely tool - very proactive and helpful support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 24, 2020 **What do you like best about Oktopost?** How easy and convenient the platform is to use. **What do you dislike about Oktopost?** I don't see any major downside. I am looking forward to scheduling stories from Oktopost. **Recommendations to others considering Oktopost:** Great tool, very convenient. The support team is always ready and happy yo help in case of need. This makes a huge difference. **What problems is Oktopost solving and how is that benefiting you?** Huge time gain. Great overview of the running and upcoming campaigns (with the calendar view). Good metrics from the campaigns. ### 12. OSG & Okto **Rating:** 5.0/5.0 stars **Reviewed by:** Lauren B. | Enterprise (> 1000 emp.) **Reviewed Date:** October 20, 2020 **What do you like best about Oktopost?** An incredible team and Ferrari-level platform. Interface is gorgeous. Thoughtful design and UX. **What do you dislike about Oktopost?** I think the downsides are mainly related to things outside the scope of control. Each social platform has its own peculiarities and regulations. Those can become pesky in the day-to-day. **What problems is Oktopost solving and how is that benefiting you?** Oktopost has helped us organize our content, certainly, but what it has done most spectacularly is create an energy of importance around B2B social efforts within our company. We have noticed an uptick in engagement and in interest. ### 13. user friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2021 **What do you like best about Oktopost?** The ability to plan and time future posts with great details **What do you dislike about Oktopost?** On the advocacy board, posts are no longer visible after share, and specific posts like "we're hiring" can only be shared once **What problems is Oktopost solving and how is that benefiting you?** managing social campaign and making posting accessible to our employees ### 14. Great Resource For A Growing Company!!! **Rating:** 4.5/5.0 stars **Reviewed by:** Tyler P. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2020 **What do you like best about Oktopost?** Makes it easy to manage and leverage the collective strength of our organization on social media. **What do you dislike about Oktopost?** Really nothing to dislike. Serves all of our social media management needs. **What problems is Oktopost solving and how is that benefiting you?** As a growing company, it is hard to make sure everyone is onboard and on message. Oktopost allows us to manage our social voice without a full time manager/employee overseeing the process. ### 15. Oktopost improving social media posting and analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Ashley M. | Conferences Marketing Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2017 **What do you like best about Oktopost?** I like that you can differentiate the campaigns by color - my company has many types of group like magazines to conferences and it keeps us in line. **What do you dislike about Oktopost?** That we can not upload videos. only photos, and it would be great to have that capibility. **Recommendations to others considering Oktopost:** Better then sprout social and hootesuite - so if you are wanting to amp up your social efficiency, try okotopost **What problems is Oktopost solving and how is that benefiting you?** Posting on different social media accounts and campaigns ### 16. Oktopost is one of the best tools I have ever used! **Rating:** 5.0/5.0 stars **Reviewed by:** Valerie C. | Marketing Operations Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2019 **What do you like best about Oktopost?** Oktopost makes it very easy to share social content on multiple channels quickly. I can post to Facebook, Twitter, and LinkedIn within seconds of each other, and I never have to bounce around to the different channels. I can post on one platform, and I can gather data results on how our social content is performing by using the Analytics section in Oktopost. We started using the Advocacy Board this year, and my sales reps love using the board. I highly recommend Oktopost for all your social media needs! **What do you dislike about Oktopost?** With social media, the recommended image size varies. If you do not have your image size at a certain size, Oktopost will not post it. This is not a big deal. If you are on top of monitoring Oktopost, then you will be able to catch the error and re-post it with the correct image size. **What problems is Oktopost solving and how is that benefiting you?** With Oktopost, I am saving time by using only one channel to post social content instead of having to go to each individual channel to post. One of the biggest benefits of using Oktopost is that you can track your social media campaigns to see how you are performing. You can make adjustments based on the results. ### 17. Why I Am a Returning Customer **Rating:** 5.0/5.0 stars **Reviewed by:** Louise R. | Global Content & Social Media Manager, Computer & Network Security, Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2019 **What do you like best about Oktopost?** Oktopost is built for data driven B2B marketing organizations. It's a strategic tool to effectively scale awareness, brand attributions and pipeline generation. I'm a returning customer to Oktopost, and everytime I'm surprised with the new features and functionalities - but mostly the data driven and marketing integration mindset behind the platform. And of course, the excellent customer support we receive at every step of the way, whenever we need it. **What do you dislike about Oktopost?** I'd say the downside of Oktopost is that they haven't realized their full and ambitious potential yet. That takes time, and as a customer it is rewarding being on that journey with them, as they really listen and create features based on constant customer feedback. **Recommendations to others considering Oktopost:** Look deep into the features and capabilities of this platform - it is way more than what meets the eye. **What problems is Oktopost solving and how is that benefiting you?** Social Media Management, ROI Metrics for Social Media, Easy and Visible Reporting, Social Listening, Competitive Listening. We are aiming to add on the Employee Advocacy part of the platform within the next 6 months. ### 18. All in one **Rating:** 5.0/5.0 stars **Reviewed by:** Renata L. | Coordinador de marketing digital, Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Oktopost?** When I first started to used Oktopost I've tough, it would be very difficult, specially because I was used to using another tool. But how wrong was I. It's a very intuitive tool, for who manage and, also, for who use the tool as an advocate. I´m often doing "tutorials" on how to use the tool and I can take 10min and go over all the functions and witchcraft that Oktopost provide and everybody understand and get thrilled with how easy is to use. **What do you dislike about Oktopost?** Although I really like to work with Oktopost, I think the changes that happen take too long to be implemented. **Recommendations to others considering Oktopost:** Work on the tagging, specially on Facebook and Linkedin. Normally we can´t find @ when the name have - **What problems is Oktopost solving and how is that benefiting you?** Our Advocacy program is the spected that is really improving. We started a few months ago and we can really see the difference and our engage people can be with our content. ### 19. It just works for us! **Rating:** 4.5/5.0 stars **Reviewed by:** Ellen J. | Global Social Media Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Oktopost?** I like that Oktopost was a one-stop-shop for our social media requirements. It was important for us to have a platform that tailored to our needs for social media management as well as employee advocacy. The analytics and integration with Marketo are icing on the cake. Our Customer Success Manager has been a pleasure to work with, is incredibly responsive and the support and feedback from Oktopost has helped our company continue to grow and improve our social media strategy and presence. **What do you dislike about Oktopost?** Some of the analytics are a bit inconsistent with what we see on LinkedIn. A bit of a frustration at first, but this was something to easily overcome. Since beginning with Oktopost, we've already seen so many improvements. **What problems is Oktopost solving and how is that benefiting you?** Oktopost has enabled us to better track leads and conversions from our social media efforts. It has also increased our impressions and engagements on social media with use of Employee Advocacy. Not only are we meeting our global social media KPIs, but we are also exceeding them with more than 30% increases in engagement, reach and more. ### 20. Time Savings & Transparency **Rating:** 5.0/5.0 stars **Reviewed by:** Amy C. | Director of Marketing Communications, Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Oktopost?** I love that our international team can post to multiple platforms at once, and that we have full visibility into what each region is posting and when. The analytics help us understand what types of messages are performing well and on which channels. **What do you dislike about Oktopost?** Posts have to be geo-targeted one by one. LinkedIn disconnects every 60 days. Twitter will not allow posts to more than one profile at a time. Autoposting often clusters posts together on one profile. Would like for Advocates to be able see a calendar of what they are posting AND what is being posted on their behalf. **What problems is Oktopost solving and how is that benefiting you?** We've taken what was a scattered approach using multiple platforms and consolidated our efforts b using only Oktopost. We're now able to plan and prepare content in advance and clearly see results by region, campaign, audience ane more. ### 21. Great for social advocacy **Rating:** 4.5/5.0 stars **Reviewed by:** Sarah F. | Senior Manager, Digital Marketing, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2019 **What do you like best about Oktopost?** I love using the calendar view to schedule out posts for each month, and color coding each campaign so I can make sure I'm giving each part of our business the right amount of attention. Also, one of the greatest benefits to our company has been using the social advocacy tool. With this tool we've been able to add key stakeholders on each team in order for them to easily share and repost all of our social updates. They can edit the text or add their own commentary which makes each post sound authentic. We've seen a great increase in not only employee engagement but also inbound interest just by having more company advocates sharing content every day. **What do you dislike about Oktopost?** I wish I could edit posts for each social channel at once instead of having to schedule each post separately. They have added some functionality to improve this, but it could still be better. **Recommendations to others considering Oktopost:** If employee advocacy is a priority, this is the right tool to use. Planning and scheduling functions are similar to other tools I've used, but advocacy is what convinced us. **What problems is Oktopost solving and how is that benefiting you?** As a start up word of mount and employee advocates are crucial. With the advocacy program on Oktopost we can now see which team members are interacting with our posts and sharing on their own, which has helped increase our engagement on social and drive more traffic to our website. ### 22. Oktopost Review **Rating:** 5.0/5.0 stars **Reviewed by:** Silvio B. | Software consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2019 **What do you like best about Oktopost?** I do not understand why Oktopost is underrated yet it is one of the simplest, user friendly and best social media campaigns managers. I find it so useful due to the way it is so easy to trace and track the campaigns which many software of its kind cannot even offer to do. Apart from that, the user interface alone is just out of this world! So nice for the users to post but also the automatic timetable which many call scheduler is just another awesome feature that makes Oktopost special from many more other software in its bracket. **What do you dislike about Oktopost?** The real truth is that I have not encountered a lot of problematic issues during my time while using Oktopost. Just a few issues need to be put right for it to be the best ever for example vague language that may take one a couple of days to figure out. Apart from that I find Oktopost so incredible an application. **Recommendations to others considering Oktopost:** I can never fail to recommend Oktopost to the people especially those into business trying to manage the online target market. Oktopost is the most favorite software to do this for you. Trust me you will not regret once you start using it **What problems is Oktopost solving and how is that benefiting you?** Sincerely speaking, Oktopost has made my social media business pages bulge with a great deal of interactions from various viewers who are potential clients. I t is simple for me to plan my time because of scheduling and this also helps me figure out which pages i have not made active yet. ### 23. Robust tool with awesome support! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Events Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2019 **What do you like best about Oktopost?** Oktopost has allowed us to maximize our social media efforts through its unique combination of post management, analytics, marketo integrations, and employee advocacy. We're going beyond vanity metrics and driving engagement and working towards showing how social media makes a business (and revenue) impact! Oktopost team is super hands on and ready to make the most out of your social efforts **What do you dislike about Oktopost?** Some of the reporting capabilities are restricted and filtering is only available when you download the report as a CSV - which is an extra step. Also, having more options to edit more in photos, schedule re-tweets etc are "nice to haves" that currently don't exist. But they have incorporate so many of our suggestions and are always delivering new product updates! **Recommendations to others considering Oktopost:** If you are looking for ways to show the revenue/business impact of your social media efforts and help show how social media plays a key role in the customer journey, this tool could be just what you're looking for! **What problems is Oktopost solving and how is that benefiting you?** We are finally starting to be able to go beyond "vanity" metrics (like likes and followers) and instead show how prospects and customers are engaging with our content and show how social media plays an integral role in the customer journey. ### 24. Oktopost is a worthwhile social media management tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Biotechnology | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2019 **What do you like best about Oktopost?** We enjoy using Oktopost because allows us to easily collaborate social media initiatives between our corporate and international locations. It's time efficient and helpful having all social networks in one place instead of having to switch between each network's page to manage our social accounts. Additionally, the analytics portion of the tool is robust and allows us to dig into the data as much (or as little) as we desire. Oktopost also integrates with Marketo, which is a bonus if you want to use your audience's social activity to boost message targeting. **What do you dislike about Oktopost?** We have found some that some features are missing compared to posting natively in a network. For example, we cannot post multiple photos at the same time to Instagram. It can also be difficult to find company pages if you'd like to tag them in your post. These are not necessarily shortcomings of Oktopost, however - these could also be API issues between Oktopost and the social network. **What problems is Oktopost solving and how is that benefiting you?** Using Oktopost, we've been able to collaborate as a team with ease. Additionally, we're able to gather analytics much more easily. This has allowed us to expand our interactions and follow up. Additionally, we're able to identify topics that work well for us as well as areas that need improvement and make necessary changes. Prior to using Oktopost, all of the analytics had to be pulled from individual networks and rarely allowed apples-to-apples comparison. This is beneficial because we're able to meet the needs of our audience in a more robust fashion. ### 25. Oktopost makes my job much easier, overall good experience with just a few suggestions! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2019 **What do you like best about Oktopost?** You can schedule out posts as far in advance as you need to, this is very helpful when planning specific campaigns or for upcoming events **What do you dislike about Oktopost?** There are certain limitations depending on which platform you are posting to - FB - if i put in a link and I want to change the image associated with that link, it doesn't show up correctly on Facebook LI - You can't tag people on LinkedIn from Oktopost - If I want to tag someone in a post I would have to go back and edit the actual post on Linkedin, which seems to defeat the purpose of pre-posting it **Recommendations to others considering Oktopost:** While I can't speak to the quality based on the cost (I'm not the administrator) I can say that as the manager of all my company's social media pages, Oktopost has made my job so much easier. I recommend as a first time user, creating a few trial posts to see how the format translates from Oktopost to your actual platform, because there are a few discrepancies, but other than that, totally worth using! **What problems is Oktopost solving and how is that benefiting you?** It keeps my social media campaigns really organized, allowing me to plan out almost an entire months worth and posting it, and it is easy to go back in and shift around the schedule and edit posts as the posting date gets closer or I get new or different content I want to share ### 26. Great Service and Broad Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2019 **What do you like best about Oktopost?** I love that the platform is always evolving, I feel like I'm constantly learning and growing right along with Oktopost. **What do you dislike about Oktopost?** It's not so much a broad dislike of the platform, it's actually hard for me to focus on a negative; but, if I had to pick something, I think it would have to be the lack of individual message "tags" for better sorting ability. Currently, I'm trying to find a way to organize my messages (by idea) within a campaign. Sometimes I can have a whole bunch of messages under 1 campaign that all having to do with an overarching theme, but the messages could be structured differently or promote different things such as whitepapers about that theme, or maybe our micro sites, or specific products that all fit under that theme. It'd be nice to go into a campaign, say "I know I want to promote our whitepapers for this theme more this month" and then be able to sort the message bank to show me just the messages that I've tagged as having to do with promoting our whitepapers. Then, I could use the auto-poster function and so on. Again it's nit-picky but it's something I've been hoping can be implemented. **Recommendations to others considering Oktopost:** It probably goes without saying but it's very good to have a good, communicative relationship with your account manager. I'm constantly asking questions, providing feedback, and getting the latest information on Oktopost updates through both email and phone conversations. It helps me to never feel like I'm left to figure out things on my own regarding Oktopost or social media management in general. **What problems is Oktopost solving and how is that benefiting you?** The auto-poster function in Oktopost is a lifesaver, I can't event begin to imagine having to individually select EACH message and the date AND time to post them. But, aside from just saving time, Oktopost is a great overall social media management tool, it helps a lot with my reporting each month... having so many different specific engagements being tracked really helps us to understand where our time is best spent. ### 27. Social Media Management **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** November 13, 2015 **What do you like best about Oktopost?** I've been using Oktopost for 6+ years now and have been thoroughly happy with the tool as well as the customer service. We have been able to easily manage various campaigns, where other tools have falled. By utilizing the campaign structure we can easily report back to our clients on activity on their services and programs. Whenever presented with a problem, concern or question, their customer service is always available and able to provide recommendations. In addition, I really admire a little module they have within their tool to allow you to vote on future functionality. Crowdsourcing this from your customers is a wonderful idea! I look forward to future enhancements of their tool! **What do you dislike about Oktopost?** One thing I don't like about the tool is that I can't schedule the same post on multiple social media channels. You have to do this individually. **Recommendations to others considering Oktopost:** There is really no reason not to use Oktopost. It's extremely powerful and has so much potential moving forward. **What problems is Oktopost solving and how is that benefiting you?** Oktopost has saved us a great deal of time and resources as compared to the tools we used in the past when disseminating analytics back to our clients. ### 28. Great social post scheduler **Rating:** 4.0/5.0 stars **Reviewed by:** Jeremy F. | Director Marketing Technology, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Oktopost?** The simplicity of the campaign planning and calendar tool are very valuable for our small team, and the granularity of the analytics has been guiding our decision making processes clearly and efficiently. **What do you dislike about Oktopost?** The main problem that we've found is getting more value out of the Marketo integration, since many social interactions are with net new or unknown prospects, we've been challenged with attaining actionable engagement data with our known leads. But this is an internal issue, more than an Oktopost problem. The platform works as predicted. **What problems is Oktopost solving and how is that benefiting you?** Since we are a smaller cross region team, Oktopost has helped us manage multiple social accounts in multiple regions with ease and consistency. ### 29. Great Social Tool for Employee Advocacy **Rating:** 4.5/5.0 stars **Reviewed by:** Nadia P. | Social Media Coordinator II, Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Oktopost?** I love the ease of use, the ability to create and track different social campaigns, and how user friendly it is to get sales teams on board to use the Employee Advocacy Board for social selling. **What do you dislike about Oktopost?** I wish it was easier to pull reports for different Employee Advocacy tags, in one report. We have multiple tags per business line and would like to be able to see how each BU is doing as a whole via the Advocacy Board. **What problems is Oktopost solving and how is that benefiting you?** We're able to share more with our Employees and increase not only our corporate reach, but their individual social presences and improving client relations. ### 30. True B2B solution for social media management **Rating:** 4.0/5.0 stars **Reviewed by:** S. t. | Communications Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2019 **What do you like best about Oktopost?** Oktopost has a very friendly customer service and are always available to answer questions from me or member of my team. It's a great tool to use with many different users. **What do you dislike about Oktopost?** Not sure if this is an Oktopost only issue, but integrating the tool with other software like Marketo isn't as easy as I hoped. **What problems is Oktopost solving and how is that benefiting you?** With Oktopost we have an overview of all content that's going out from the different channels, campaigns, countries and people - which helps in creating/approving the right content. ### 31. Great functional and organizational tool! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2019 **What do you like best about Oktopost?** The ease of use and ability to get an overall picture of my social media postings for the month. Keeping everything in a centralized location helps to make sure all posts are launched and tracked. I really enjoy the analytics as it makes reporting so much easier and time-efficient. **What do you dislike about Oktopost?** Calendar view can sometimes become cluttered and hard to keep track of which posts are which. The ability to hide previous posts would make it more pleasing to look at. **What problems is Oktopost solving and how is that benefiting you?** Making sure I am posting enough content and scheduling a good amount of posts. Having the ability to schedule based on date and time and not have to worry about manually launching posts. ### 32. Oktopost - First 6 Months of Use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Oktopost?** User interface / user friendliness Integration into Marketo Leaderboards Social advocacy capabilities and ease of use **What do you dislike about Oktopost?** Still some kinks with LinkedIn - I've had to disconnect and reconnect my LI profile 3x now Would like to be able to see a dashboard of Influencers / those outside of the company that help amplify our news (i.e. like a leaderboard for non-company social followers) **Recommendations to others considering Oktopost:** Make sure you also consider integrations needed for media monitoring plaforms **What problems is Oktopost solving and how is that benefiting you?** Raising brand awareness - Okto allows us to empower employees to do more in this regard Getting company employees more involved in amplifying messages via social - we've massively improved traffic to our gated content for instance ### 33. A fantastic social media management tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2019 **What do you like best about Oktopost?** The calendar's drag and drop functionality makes scheduling/rescheduling posts very easy. The analytics are accessible and useful. The campaigns feature is extremely helpful for sorting content and seeing what performs best. **What do you dislike about Oktopost?** Being able to crosspost across different social platforms at once, instead of copying the message from one post on one platform to another, would be really helpful. **What problems is Oktopost solving and how is that benefiting you?** Social media management, social media monitoring, employee advocacy, and analytics/reporting for social media. ### 34. Great tool but missing some features **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2019 **What do you like best about Oktopost?** Oktopost is a simple social media management software that works well and looks good. Once you familiarize yourself with the UI and process for publishing, it's intuitive and straightforward. You can quickly go back to a previous month/day and reshare any post you want with a click of a button. The reports that it generates are easy to read while laying out just the right about of information. All in all, it's a helpful tool in managing any companies social media accounts. **What do you dislike about Oktopost?** As good as it is, it does have some drawbacks. Currently, there is not a way for you to schedule an advanced retweet like you can on some other platforms. The tagging of company pages can sometimes be tricky, especially if the company you're trying to tag doesn't show up on the dropdown list it provides. The previews that it generates for posts with links are not always correct, which causes troubles down the road when it goes live on social channels. **Recommendations to others considering Oktopost:** Breakup and segment as many campaigns as you can, this will help with generating specific reports down the road. **What problems is Oktopost solving and how is that benefiting you?** The problems that Oktopost solves are that it allows you to manage various channels and also allowing you to pull and generate reports when you want. There aren't any benefits that stand out to me currently as many other programs offer the same value. ### 35. A Way to Streamline Social Media **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2019 **What do you like best about Oktopost?** What I like best about using Oktopost are its Employee Advocacy Board feature as well as Social Media Management capabilities. Having a quick and easy way for our employees to share content and increase reach is extremely helpful; as is being able to pre-schedule posts to a calendar. **What do you dislike about Oktopost?** I wish that there was a way to change campaigns once they were created. I also would like to see a way to use copy across multiple platforms instead of having to copy/paste it over. Finally, I don't like how you can only upload one photo to a post at a time. **What problems is Oktopost solving and how is that benefiting you?** Being able to generally analyze social media data and having an easy way to schedule content. ### 36. Excellent product and customer service! **Rating:** 5.0/5.0 stars **Reviewed by:** Hilarie G. W. | Senior Customer Success Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2019 **What do you like best about Oktopost?** It integrates with just about anything and everything! It's really user-friendly for new hires and easy for our sales team to use. **What do you dislike about Oktopost?** It could be more intuitive to add advocate users to the account, but it makes sense that they would be added to specific boards rather than overall to the account for each team. **Recommendations to others considering Oktopost:** There is no USA office so support requests can sometimes be delayed, otherwise **What problems is Oktopost solving and how is that benefiting you?** Employee engagement and better energy within the office. ### 37. Oktopost is Powerful **Rating:** 4.0/5.0 stars **Reviewed by:** Alex I. | Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2019 **What do you like best about Oktopost?** -AI features -Smart Analytics -Campaign grouping **What do you dislike about Oktopost?** -Wish it connected with our CRM more -Built in Hashtag analysis **What problems is Oktopost solving and how is that benefiting you?** -Tracking campaigns -Keeping a calendar ### 38. Excellent Social Scheduling Tool - If Not the Best **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2019 **What do you like best about Oktopost?** Easy to use and very intuitive. Excellent scheduling functionality and analytics to help you identify which days/times work best for your organization to post. **What do you dislike about Oktopost?** Would be nice if SSO login was available on packages other than Enterprise, which results in a higher cost. Still cost efficient however and a great product. **What problems is Oktopost solving and how is that benefiting you?** Managing social calendars and automating posting to social accounts. ### 39. Easy to use tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 26, 2019 **What do you like best about Oktopost?** The scheduling is easy, and our team has responded well to the sharing/advocacy board. **What do you dislike about Oktopost?** No major complaints currently - we have had a few small bugs. **What problems is Oktopost solving and how is that benefiting you?** We are able to see real value from our employee advocacy program. The program has been a success because Oktopost is very easy to use. The social metrics are also helpful, and I can quickly and easily pull a report. ### 40. Does the job **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2019 **What do you like best about Oktopost?** Support is responsive The tagging feature for posts is helpful Reporting features do the job **What do you dislike about Oktopost?** There are issues with the posts displaying as scheduled. These end up being random and pushes us to check the work of all posts that go out. Emojis were just recently added - which felt behind the curve Missing post previews within the platform Not being able to schedule for different timezones within one profile Not being able to choose the cadence / repetition of a post within one setup action **What problems is Oktopost solving and how is that benefiting you?** Scheduling posts ### 41. Oktopost - User-friendly platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 26, 2019 **What do you like best about Oktopost?** Oktopost is a very user-friendly platform with an incredible organized interface. It is easy to identify scheduled posts and the campaigns feature allows posts to be categorized by type/region. **What do you dislike about Oktopost?** Not having a feature to automatically optimize the best time to publish content for each social network. **What problems is Oktopost solving and how is that benefiting you?** The opportunity to align social media campaign across multiple regions and focus on local audiences. ### 42. Decent platform for SoM publishing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2019 **What do you like best about Oktopost?** The scheduling tool is convenient, design and UX are nice. The platform also allows to pull basic analytics that you usually need for reporting. **What do you dislike about Oktopost?** Scheduled Twitter posts don't show the link preview. Integration between facebook and Oktopost sometimes is not seamless. For example, when you post a link and replace the link's image it might not show up when the post is published on Facebook. You cannot tag people in the photos via Oktopost. **Recommendations to others considering Oktopost:** User-friendly interface and convenient publishing tools **What problems is Oktopost solving and how is that benefiting you?** We have a big team located in 9 countries and Oktopost enables us to publish content easily. ### 43. Oktopost Manages ALL of Our Social Media **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Oktopost?** The ability to schedule posts and tag posts to specific campaigns helps us track our efforts and see where we get the most impact. **What do you dislike about Oktopost?** Minimal integration with 3rd party programs (CRM). **What problems is Oktopost solving and how is that benefiting you?** We are able to use Oktopost to manage multiple social media platforms and see real-time analytics which have greatly helped us to justify increased spending on social media advertising. ### 44. Oktopost review for B2B marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2019 **What do you like best about Oktopost?** I like that I can track leads in Marketo and track their social insights. **What do you dislike about Oktopost?** That every other service is an add-on, and pricing model is not clear. **Recommendations to others considering Oktopost:** It is a great platform for a company doing editorials or with a large advertising and content department. **What problems is Oktopost solving and how is that benefiting you?** We have been able to see which social activities are the most valuable for Campaign ROI. ### 45. Good tool with many features and functions **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2019 **What do you like best about Oktopost?** Advocacy tool is very easy to use and has helped expand our program. **What do you dislike about Oktopost?** Tagging and reporting could be stronger. Using analytics is a bit wonky at times. **What problems is Oktopost solving and how is that benefiting you?** Streamlined workflow, easy tracking, profile organization and management, advocacy program ### 46. Social Sharing For Teams **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2019 **What do you like best about Oktopost?** makes it turnkey to have team members share posts across platforms. **What do you dislike about Oktopost?** Sometimes the dashboard is hard to navigate and understand. **What problems is Oktopost solving and how is that benefiting you?** Create an army of influencers within your own org. ### 47. Great B2B social media management tool **Rating:** 5.0/5.0 stars **Reviewed by:** Courtney B. | Account Based Marketing Director , Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2018 **What do you like best about Oktopost?** I really like managing my social media content in a campaign format. It’s a great collaborative tool that is easy to use (we on boarded in a day!) It is also visually appealing and offers the ability to not only manage our social channels, but also monitor our competitors and industry news, while curating and sharing relevant content in our space. I also like the ability to view analytics on our content by campaign or on the individual post. You can also track your lead gen efforts via social. There are multiple integrations with other systems such as Pardot, Google Analytics, and Salesforce. **What do you dislike about Oktopost?** Some glitches on occasion, but overall a solid tool. I don’t love the social inbox and wish I could see more detail on who is interacting with our content within Oktopost. **What problems is Oktopost solving and how is that benefiting you?** We needed a to to help us embark on a social media strategy. We didn’t have much of a plan or strategy to start, so Oktopost helped us get going quickly and easily. Oktopost has helped us manage our social platforms with ease and efficiency. ### 48. Lots of potential **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2019 **What do you like best about Oktopost?** The scheduling and posting functionality is nice, visually **What do you dislike about Oktopost?** The listening/dashboard capability is not ideal compared to the other tools. **Recommendations to others considering Oktopost:** Test out the app to see if you like it. **What problems is Oktopost solving and how is that benefiting you?** We moved to Oktopost after too many issues with Hootsuite. The bulk posting functionality and ability to post for our company's influencers is much better. ### 49. Oktopost - a social share tool that WORKS for big accounts! **Rating:** 5.0/5.0 stars **Reviewed by:** Anna H. | Marketing Strategist, Staffing and Recruiting, Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2017 **What do you like best about Oktopost?** In our company, we manage 11 different brands and we do it all through Oktopost. We've added about 35 profiles between our 11 brands with accounts on Facebook, LinkedIn and Twitter. Creating social media posts and sharing them on all these channels is easier than it ever was on Hootsuite. There are almost no marketing tools out there that accommodate our complex business model, but Oktopost does it with flying colors. It also has great analytics that you can filter to see each brand and each channel, or the overall health of your account. You can see how many posts you sent, how many engagements were created, down to clicks and conversions. You can integrate with Google Analytics to set goals and you can see your top performing posts. Lots of great features. You can even use Oktopost as an internal employee advocacy tool that is really easy to use for your employees to share your company posts - and includes a leaderboard for incentive (though the employee advocacy tool is an extra cost). **What do you dislike about Oktopost?** Our accounts do disconnect quite frequently, and we have to re-connect them to post through Oktopost. I also wish it had Instagram. **Recommendations to others considering Oktopost:** It seems a little pricey at first look but is worth the money and blows competition out of the water when it comes to social media management for large organizations. **What problems is Oktopost solving and how is that benefiting you?** Oktopost is great for our social media needs, between posting on our many MANY accounts and giving us analytics on our posts. I also loved the employee advocacy tool when we had it. ### 50. BEST B2B social listening tool for analytics, reporting, and posting **Rating:** 5.0/5.0 stars **Reviewed by:** Lacey M. | Head of Growth Marketing, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2017 **What do you like best about Oktopost?** The in-depth reporting is absolutely the best! If you're part of a data-driven marketing team that needs to prove the value of social and track conversions down to the dollar, Oktopost is absolutely the best. Also, the UX/UI is amazing! We do not have a dedicated social media person and the ease of use of this product is a top reason we chose Oktopost. **What do you dislike about Oktopost?** Any needs that haven't been met are usually based on the specific social platform not playing nice with others. **Recommendations to others considering Oktopost:** If you have a social media strategy, and want to truly get something out of it, use Oktopost. **What problems is Oktopost solving and how is that benefiting you?** For the first time, we are tracking inbound conversions from social media. Those previously were being attributed to organic or direct traffic, which was taking away from our efforts. Now we can track the customer journey and better understand social engagement with our content. Also, looks like our social engagement is best-in-class...that's been an amazing stat to share with leadership. ## Oktopost Discussions - [Why does the tagging doesn´t work well?](https://www.g2.com/discussions/why-does-the-tagging-doesn-t-work-well) - 1 comment, 1 upvote - [What does "B2B Social Media Management" mean?](https://www.g2.com/discussions/what-does-b2b-social-media-management-mean) - 1 comment, 1 upvote - [Does your social media management platform integrate with Eloqua?](https://www.g2.com/discussions/does-your-social-media-management-platform-integrate-with-eloqua) - 1 comment, 1 upvote - [Does your social media management platform integrate with Pardot?](https://www.g2.com/discussions/does-your-social-media-management-platform-integrate-with-pardot) - 1 comment, 1 upvote - [Does your social media management platform integrate with Marketo?](https://www.g2.com/discussions/does-your-social-media-management-platform-integrate-with-marketo) - 1 comment, 1 upvote - [View Oktopost pricing details and edition comparison](https://www.g2.com/products/oktopost/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-05+08%3A46%3A18+-0500&secure%5Bsession_id%5D=aed48b67-e1dd-49df-88a4-e617f698bcfb&secure%5Btoken%5D=f8c3f7c282b5a659d2319e73633dc9280eb3f43bf0444191accfc02568b0d519&format=llm_user) ## Oktopost Integrations - 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Competitor Analysis - Follower Analysis - Post Performance - Attribution - Hashtag Analytics - Sentiment Analysis **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation **Content Sharing** - Social sharing - Content scheduling - Content optimization - Content templates - AI Content Generation - Content Settings **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Management** - Social Analytics - Social Publishing - Campaign Optimization - Social Engagement - Campaign Planning - Hashtag Capabilites **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Discovery** - Incentives - 3rd-Party Trends **Content Dashboard** - Company news - Coworker content - Brand content sharing **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Insight** - Monitoring - Adoption Insight - Engagement Analysis **Analytics** - Engagement tracking - KPI Tracking - Trends - Gamification **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile** - Mobile Optimization **Platform** - Integrations - Mobile - Adoption Insight - Auto-translation & multiple language management **Platform** - Multichannel Sharing - Forum - Integration - Content Distribution **Agentic AI - Employee Advocacy** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance ## Top Oktopost Alternatives - 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