Mouseflow Reviews & Product Details

Mouseflow: Affordable Behavioral Analytics for UX Friction & CRO Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user behavior. We empower businesses with data-driven behavioral analytics, helping brands like eCommerce, SaaS, and enterprise brands understand why visitors are struggling, turning complex data into actionable insights that drive revenue and growth. Since essential tools like heatmaps and friction detection come out-of-the-box, you don't need an engineering degree to get quick value. How Mouseflow Helps You Optimize Faster: We’re here to toughen up your website – and your bottom line. • Automated UX Friction Detection Detect and fix conversion killers automatically with +7 friction events and our Friction Score—focus on changes that truly matter. • Affordable User Journey Mapping Analyze effortlessly how users move from, to, and between any page. Stop struggling to track user paths; we help you give them a shortcut to checkout. • Session Replays that Listen Watch user journeys unfold with session replays to see the truth behind clicks and turn data into powerful solutions. • Heatmaps Built for Scale Get 7 types of heatmaps, generated automatically for every page. This visibility is provided right out-of-the-box. • Conversion Funnels, Forms, & Analytics Pinpoint exact drop-off points using funnels and form analytics to increase conversions. • Real-Time Feedback Campaigns Understand visitor intent by asking the right questions at the right time. • Advanced Filtering, Segmentation, and Customization Advanced filtering and segmentation is available in every plan, supporting your experimentation roadmaps with the precision you need. Mouseflow is trusted by 210,000+ teams to analyze millions of visitor sessions, unlocking the fastest path to growth. We believe in making analytics approachable and fun, packed with “aha” moments. Are you ready to reveal the truth behind your user experience?

Product Website

Seller

Mouseflow

Languages Supported

Danish, German, English, French, Norwegian, Spanish, Swedish

Product Description

With more than 190,000 happy clients, Mouseflow is the behavior analytics platform of choice for digital marketers, Product & UX professionals on startups and enterprises across the world. Mouseflow lets you record all your website visits, not a fraction of them. It also allows you to instantly-build 6 types of heatmaps on all your pages, analyze funnels, forms, launch feedback campaigns and much more.

Overview by

Eddie Casado (Senior Growth Marketing Manager)

Discussions

Mouseflow Community

Pricing

Pricing provided by Mouseflow.

Free Forever

Free

500 Sessions Per Month

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Mouseflow Integrations

(7)

Verified by Mouseflow

Mouseflow Media

Follow your visitors' journeys on your website. Identify unexpected drop-offs, increased conversions, and improve their user experience.

Watch how your visitors interact with your site to find out where they struggle.

Live Heatmaps work as an overlay on your Live website, offering complete support for all dynamic elements – essentially showing the Mouseflow data on top of your site as it looks and works when you visit it live. This includes all the dynamic elements: SPA's (Single Page Applications) Drop Down M...

Optimize your website to understand what drives clicks on your website. All heatmaps are built automatically as soon as you start recording your site.

Optimize your check out funnels and drive more conversions

Get more leads, customers, or registrations by analyzing your forms. Visualize what form field is generating the most abandonment

Customer Journey Mapping with Mouseflow. Know every step your customers take without breaking your head or your pocket

Website User Friction. Spot Dead Clicks and Click Rage with Mouseflow. Every click has a story, but some meet a tragic end.

More heatmaps than any other tool in the market.

Look beyond hotspots. Uncover hidden behavior behind every click heatmap.

Mouseflow Session Replay lets you visualize every user journey in detail. Track movements, time spent, actions, and even frustration signals—all in one place. With the 'Waterfall' view, you can dive deeper into their journey for more detail

Official Downloads

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Interactive Demo

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Mouseflow Reviews (689)

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Mark E.

Software Engineer

Small-Business (50 or fewer emp.)

8/10/2024

"Mouseflow Review"

4/5

What do you like best about Mouseflow?

I liek to see the session recordings, this helps to understand where the issues are that customers may not able to finish the checkout. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

The issue is that the CSS may get not stored for the sessions. So if the CSS on the original page is changing, old alresady done records will loose the CSS and the design are broken. So it would be good if the CSS at the tiem the recording has been taken is kept stored at mouseflow itself. Because a lot of CSS are using in the link a time pattern or time code so it will not be cached when it get changed.

e.g. /shop/web/cache/1717235180_6ebe1265dbc600ba6ad47a1495ff6328.css Review collected by and hosted on G2.com.

Response from Kae Schrattenholzer of Mouseflow

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Hi Mark - thank you for taking the time to share your experience with the G2 community!

We’re so glad to hear that session recordings are helping you identify issues in your checkout process.

Regarding the CSS storage concern, we understand how important it is to maintain design consistency in older session recordings. If you’re encountering challenges with CSS caching or changes affecting your recordings, please reach out to our support team at support@mouseflow.com — we’d be happy to take a look, and find a solution for you.

Verified User in Online Media

Mid-Market (51-1000 emp.)

10/22/2024

"Helpful depending on the User Research Task"

3/5

What do you like best about Mouseflow?

Mouseflow is a tool with various features, that complement each other. It can support the life of a user researcher, if understanding what possibilites Mouseflow has.

With help, the implementation is doable and the customer support is very good. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

For every day User Research tasks, it can be a little bit over engineered - as a User Researcher you may need extra help, to get all the value out of Mouseflow. Since it is only one out of mny tools and methods for a researcher, it sometimes gets a little bit lost in the daily work.

For some Research questions it's very helpful, for others it's not that easy to synthesize clear key insights. It is really depending on the daily research questions, some would have. For an User Researcher it's not that easy to use. And not that frequent in usage. Review collected by and hosted on G2.com.

Response from Kae Schrattenholzer of Mouseflow

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Hi there – thanks for sharing your experience! 👋

It's great to hear that the range of features supports your user research tasks and that our Support team has been helpful in the process.

If you ever need help or run into questions about how to access the information you need, don't hesitate to reach out to our Support team at support@mouseflow.com; we’d love to offer any guidance we can to help you get the most out of Mouseflow.

Thanks again for taking the time to share your insights—your feedback is invaluable to us, and we’re here to support you in any way we can!

Verified User in Internet

Mid-Market (51-1000 emp.)

2/26/2025

"Mouseflow - helps us understand our users"

5/5

What do you like best about Mouseflow?

The interactive feature is very very useful in the daily work - it gives quick insights. I use it almost daily. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

The "session" limit can some time limit out use - especially in the end of periods. Review collected by and hosted on G2.com.

Response from Kate Sygrove of Mouseflow

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Hey there! 🌟

We're so happy to hear that the Mouseflow tool, with the session recordings and visual heatmaps , is enabling you to have an insight into your users behaviour on a day-to-day basis.

I have noted your feedback in regards to the "session limit" and I can confirm that this is being looked into. Please feel free to reach out to our support team directly: support@mouseflow.com, if there's anything else we can help with.

Thank you for choosing Mouseflow and for sharing your experience with us!

/Kate

Roy v.

CRO consultant

Small-Business (50 or fewer emp.)

2/21/2025

"A must for conversion rate optimisation"

5/5

What do you like best about Mouseflow?

The session replays and kwalitative user feedback are essential. Implementation and integration is very easy. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

Multiple accounts / Multiuser accounts seem to be not possible. Review collected by and hosted on G2.com.

Response from Dorothea Gam of Mouseflow

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We're glad to hear that you find our session replays and user feedback essential for conversion rate optimization. We appreciate your feedback about the ease of implementation and integration. We understand your concern about multiple accounts and multiuser accounts, and we'll take this into consideration for future improvements.

Piyush S.

Director of Product Management

Mid-Market (51-1000 emp.)

11/19/2024

"Value for money"

4/5

What do you like best about Mouseflow?

Screen recording of consumer journeys. Form analytics. Identification of friction areas and consumer pain points. Easy to use and launch survey. Easy to integrate. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

The heat map features could be improved, and the ability to segment consumers could be more intuitive. Review collected by and hosted on G2.com.

Scott B.

Digital Marketing Strategist

Enterprise (> 1000 emp.)

9/16/2024

"Best heatmapping tool I've used to date"

5/5

What do you like best about Mouseflow?

I've used a number of heatmapping tools and I feel like mouseflow has a few key differentiators; specifically in terms of ease of use and features. One key features is the ability to leverage tags and custom variables. Custom variables were really easy to configure and deploy to our instance and we're seeing a number of users gravitating to this feature specifically. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

No downsides noted to date. But we are only a week into our deployment. Review collected by and hosted on G2.com.

Response from Kae Schrattenholzer of Mouseflow

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Thank you for sharing your Mouseflow experience with the G2 community!

We're thrilled to hear that you're finding value in our custom variables, and heatmap features - if you ever have any questions, don't hesitate to reach out to us in Support. We're here to help!

Marc S.

Director of Search

Small-Business (50 or fewer emp.)

4/30/2024

"A great tool for convincing clients to make changes ..."

4.5/5

What do you like best about Mouseflow?

Mouseflow has helped numerous clients understand conversion blockers on their websites. Being able to see these live has helped bring down barriers to change with clients embracing the insights and being more open to making changes.

Some other positives for us:

- Confirming a hypothesis with a mix of live recordings and heat maps doesn't take long at all.

- Integration is super simple with GTM.

- From sign up to implementation within an hour (if you control GTM!)

- Easy to use privacy controls for sensitive / personal data. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

There were a few things that we felt could be improved:

- Control over credit usage on lower plans

- With lots of data you need to find your own insights which is Ok however maybe some form of AI recommendations (similar to what GA4 does). Review collected by and hosted on G2.com.

Response from Lindsay Taylor of Mouseflow

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Hi Marc 👋

Thank you for taking the time to share your Mouseflow experience!

It's amazing to hear how powerful Mouseflow has been when advocating for data-driven changes with your clients' sites! Let alone - how easy it was for you to get up and running with implementation and navigating our features. 💪

If you haven't already seen—we offer a few handy ways to help standard plan customers control their credit usage, such as: modifying the recording rate, adding a monthly recording limit, or targeting specific pages. Sharing some relevant guides here (https://help.mouseflow.com/en/collections/2470669-customzing-your-recordings).

Thank you again for all of your feedback & we look forward to seeing you on the platform! 🚀

David O.

President

Small-Business (50 or fewer emp.)

9/4/2024

"Essential utility for web designers & e-commerece developers"

5/5

What do you like best about Mouseflow?

Dashboard, sesson replay, heat maps. Use these every day Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

Have to log back in every day. Not hard to do, but I had to choose something! Review collected by and hosted on G2.com.

What problems is Mouseflow solving and how is that benefiting you?

Page layout. Page look & feel (massive A/B testing is easy with Mouseflow). Google Analytics used to provide some info on this, but with GA4 this was too hard to access. Mouseflow replaced this function, and has lower latencey than Google.

Watching mouse movement is important. This helped us realize that nobody was ever looking at one of our products. Thought we were loosing business to our competition, but discovered that there was just no interest. Our competition is still spending $$$ pushing that product, but we discontinued it and saved all the $$$. Review collected by and hosted on G2.com.

Response from Kae Schrattenholzer of Mouseflow

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Thanks so much for your review!

It’s great to hear that Mouseflow has helped you make informed decisions with heatmaps and session replays — insights like yours are exactly why we do what we do!

Sarp K.

CEO

Small-Business (50 or fewer emp.)

11/14/2024

"Mouseflow is great"

5/5

What do you like best about Mouseflow?

The best aspect of Mouseflow is the ability to track the whole customer journey. THe customer support is also great. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

The only thing that I dislike is that there is no Turkish option for the surveys. Review collected by and hosted on G2.com.

James M.

Digital Marketing Manager

Enterprise (> 1000 emp.)

5/23/2024

"Mouseflow provides visual clarity in helping solve web development related problems"

5/5

What do you like best about Mouseflow?

The ability to track web dev conerns down to a single user and view their recorded session to see exactly their path to that issue and why they are having that issue. It takes a lot of guess work out of figuring out issues and allows you to focus on solutions. Customer support is also excellent. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

No major problems with the platform, very easy to use. It could be easier to filter and find specific data cuts, but still doable via the current search functionality. Review collected by and hosted on G2.com.

Response from Lindsay Taylor of Mouseflow

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Hi James 👋

Thank you for taking the time to share your experience with Mouseflow!

We're so thrilled to hear how much Mouseflow has taken the guess work out of any web dev issues, and has allowed you to focus on (speedy) data driven solutions! That's certainly music to our ears. 🎶

We understand you'd like more tools and features to help you filter through large amounts of recording data. We might suggest saving a few filters, to help you drill down different data sets even faster. (https://help.mouseflow.com/en/articles/4295300-filtering-your-audience-in-mouseflow#h_d0fe1591e8). But if you have any specific feedback or suggestions, we'd love to receive your ideas—support@mouseflow.com.

Cheers!