Mouseflow Reviews & Product Details

Mouseflow: Affordable Behavioral Analytics for UX Friction & CRO Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user behavior. We empower businesses with data-driven behavioral analytics, helping brands like eCommerce, SaaS, and enterprise brands understand why visitors are struggling, turning complex data into actionable insights that drive revenue and growth. Since essential tools like heatmaps and friction detection come out-of-the-box, you don't need an engineering degree to get quick value. How Mouseflow Helps You Optimize Faster: We’re here to toughen up your website – and your bottom line. • Automated UX Friction Detection Detect and fix conversion killers automatically with +7 friction events and our Friction Score—focus on changes that truly matter. • Affordable User Journey Mapping Analyze effortlessly how users move from, to, and between any page. Stop struggling to track user paths; we help you give them a shortcut to checkout. • Session Replays that Listen Watch user journeys unfold with session replays to see the truth behind clicks and turn data into powerful solutions. • Heatmaps Built for Scale Get 7 types of heatmaps, generated automatically for every page. This visibility is provided right out-of-the-box. • Conversion Funnels, Forms, & Analytics Pinpoint exact drop-off points using funnels and form analytics to increase conversions. • Real-Time Feedback Campaigns Understand visitor intent by asking the right questions at the right time. • Advanced Filtering, Segmentation, and Customization Advanced filtering and segmentation is available in every plan, supporting your experimentation roadmaps with the precision you need. Mouseflow is trusted by 210,000+ teams to analyze millions of visitor sessions, unlocking the fastest path to growth. We believe in making analytics approachable and fun, packed with “aha” moments. Are you ready to reveal the truth behind your user experience?

Product Website

Seller

Mouseflow

Languages Supported

Danish, German, English, French, Norwegian, Spanish, Swedish

Product Description

With more than 190,000 happy clients, Mouseflow is the behavior analytics platform of choice for digital marketers, Product & UX professionals on startups and enterprises across the world. Mouseflow lets you record all your website visits, not a fraction of them. It also allows you to instantly-build 6 types of heatmaps on all your pages, analyze funnels, forms, launch feedback campaigns and much more.

Overview by

Eddie Casado (Senior Growth Marketing Manager)

Discussions

Mouseflow Community

Pricing

Pricing provided by Mouseflow.

Free Forever

Free

500 Sessions Per Month

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Mouseflow Integrations

(7)

Verified by Mouseflow

Mouseflow Media

Follow your visitors' journeys on your website. Identify unexpected drop-offs, increased conversions, and improve their user experience.

Watch how your visitors interact with your site to find out where they struggle.

Live Heatmaps work as an overlay on your Live website, offering complete support for all dynamic elements – essentially showing the Mouseflow data on top of your site as it looks and works when you visit it live. This includes all the dynamic elements: SPA's (Single Page Applications) Drop Down M...

Optimize your website to understand what drives clicks on your website. All heatmaps are built automatically as soon as you start recording your site.

Optimize your check out funnels and drive more conversions

Get more leads, customers, or registrations by analyzing your forms. Visualize what form field is generating the most abandonment

Customer Journey Mapping with Mouseflow. Know every step your customers take without breaking your head or your pocket

Website User Friction. Spot Dead Clicks and Click Rage with Mouseflow. Every click has a story, but some meet a tragic end.

More heatmaps than any other tool in the market.

Look beyond hotspots. Uncover hidden behavior behind every click heatmap.

Mouseflow Session Replay lets you visualize every user journey in detail. Track movements, time spent, actions, and even frustration signals—all in one place. With the 'Waterfall' view, you can dive deeper into their journey for more detail

Official Downloads

(1)

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Interactive Demo

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Try an interactive demo created by the software seller (right here on G2).

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Mouseflow Reviews (689)

View 1 Video Reviews

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Saiprasad P.

Digital Marketing Manager

Mid-Market (51-1000 emp.)

11/18/2021

"Excellent, no nonsense tool"

5/5

What do you like best about Mouseflow?

Simple , easy to use.

Reasonably priced, with flexible plans.

Installation is fast and easy.

Can add multiple websites.

Auto tagging is helpful.

Downloadable sessions. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

Advanced tagging features not available

Could use a higher recording limit

It's tricky to set it up to exclude certain pages. Review collected by and hosted on G2.com.

Response from Eddie Casado of Mouseflow

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Hi Saiprasad,

Thank you very much for sharing your feedback and review!

We are working on a few releases coming up that will be easing some of the pains you are experiencing, so we hope you stick around to give them a try and give us more feedback.

Please remember to reach out to support to help you facilitate configuration if needed. They'll be happy to help!

See you around,

Verified User in Cosmetics

Mid-Market (51-1000 emp.)

2/4/2025

"Powerful and Easy-to-Use"

4.5/5

What do you like best about Mouseflow?

Mouseflow is incredibly easy to use and provides deep insights into user behavior. The heatmaps and session recordings help identify pain points and optimize the user experience. It’s a perfect complement to Google Analytics, offering more granular, visual data. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

I haven’t really found anything to dislike. I did have some issues with loading recordings due to dynamic CSS, but Mouseflow’s support team resolved it quickly and efficiently. Review collected by and hosted on G2.com.

Response from Dorothea Gam of Mouseflow

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We're thrilled to hear that Mouseflow is providing you with deep insights into user behavior and helping you optimize the user experience. Thank you for your positive feedback!

Brett S.

Marketing Officer

Small-Business (50 or fewer emp.)

8/26/2024

"Mouseflow is a great tool for monitoring audience behavior and seeing actual user video footage"

5/5

What do you like best about Mouseflow?

Mouseflow allows you to watch the actual video recordings of users visiting your website. You will be able to watch their movements, see where pain points are and drop-offs and much more. Very useful data. Also their heatmaps are useful as well. The platform is an excellent value for the price. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

We would like to see better integration with programs like Calendly so we can see how they interact with setting an appointment. iframes can cause issues with Mouseflow showing them. I would also like to see more funnels allowed with the basic package. Only one funnel is really kind of useless (but helpful to see in action). Review collected by and hosted on G2.com.

Response from Kae Schrattenholzer of Mouseflow

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Hi there! 👋

Thanks so much for taking the time to share your thoughts and for the kind words! We're thrilled that you’re finding value in session replays and heatmaps to better understand your users’ journeys.

We hear you on the integration with tools like Calendly and the funnel limit in the basic package - we’ll keep this feedback in mind as we continue improving the platform. 💪

If you have more feedback or need anything, feel free to reach out to us in Support.

We’re here to help!

Best,

Kae

Lynn C.

Senior Vice President

Small-Business (50 or fewer emp.)

2/18/2025

"Feeling informed on my business"

5/5

What do you like best about Mouseflow?

The data Mouseflow offers helps me to make informed business decisions that leave me feeling confident. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

Sometimes the heatmaps don't load my full site, but I'm usually able to still extract the right information. Review collected by and hosted on G2.com.

Response from Dorothea Gam of Mouseflow

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We're glad to hear that Mouseflow is helping you make informed business decisions and feel confident in your choices.

Jesper H.

Webmaster

Mid-Market (51-1000 emp.)

10/28/2024

"Nice tool"

3.5/5

What do you like best about Mouseflow?

The interface is very clear and easy to use, there are many options and clear videos explaining step by step what is possible. Used Hotjar in the past and here the service and da support was a lot less. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

Setting up the funnels, we work with categories from which you can click through to multiple pages, I would like to see a complete overview of the pages that are clicked through, including any percentages Review collected by and hosted on G2.com.

Response from Kate Sygrove of Mouseflow

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Hi there - thanks for sharing your experience with the G2 community!👋

We’re glad to know that you find the Mouseflow platform easy to use. We value and appreciate our support team very much at Mouseflow and we are especially pleased to find that your experience interacting with them has been positive and you find benefit from the digital resources we create.

We’d be happy to help address any specific challenges you are experiencing with Funnels. We have made some changes recently and are right now reviewing the feature- so your input would be greatly appreciated. You are welcome to reach out to support directly: support@mouseflow.com

Thank you again for taking the time to share - your feedback is important to us.

Cheers

Kate

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

2/12/2025

"Makes UX Research Easy"

5/5

What do you like best about Mouseflow?

Mouseflow has allowed us to expand our UX tracking and analysis to support a variety of websites we have designed and now host and maintain, as well as keep a closer watch on our own. It's easy to set up and intuitive to use - and the Mouseflow team has been very helpful when we've had questions or even at proactively making recommendations. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

The tracking capabilities and data collection are great, but, does require more manual review. Review collected by and hosted on G2.com.

Response from Dorothea Gam of Mouseflow

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Thank you for sharing your positive experience with Mouseflow. We understand the importance of intuitive setup and user-friendly interface, and we're pleased to hear that our tracking capabilities have been beneficial. We appreciate your feedback and will continue to work on enhancing the data review process.

Iván C.

Gerente

Small-Business (50 or fewer emp.)

11/21/2024

"You will learn more about your website in a recorded session with Mouseflow than by looking at Google Analytics."

5/5

What do you like best about Mouseflow?

Mouseflow is a slap of reality about what your visitors do on the web. When you analyze Google Analytics, you only see numbers, but when you watch the recorded sessions in Mouseflow, you see what the visitors do, and that helps you detect design or usability errors. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

I would like you to add more sessions to my plan. 5000 go by too quickly. Review collected by and hosted on G2.com.

Daniele S.

Industrial e-Commerce Manager

Enterprise (> 1000 emp.)

10/25/2024

"Instant Data. No more waiting for GA4"

5/5

What do you like best about Mouseflow?

I enjoy the recordings and heat maps to find pain points of our customers. I love the filters too. My department can see in prettu much real time the results of our a/b testing long before the waiting time is up. The data is so inclusive! Support is very responsive and always ready to help. We review the analytics daily. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

Funnels are a bit troublesome and I rarely use them Review collected by and hosted on G2.com.

Anthony L.

Marketing Manager

Mid-Market (51-1000 emp.)

7/21/2024

"Good recording of User Traffic"

3.5/5

What do you like best about Mouseflow?

The best thing is it offers a heatmap which shows where the users click and move their mouse. For example I can see our site visitors like to click the arrow on our support banner. For those important parts where it gets less attention, we would immediately find out, and thus improve it. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

It offers only 15,000 sessions for a payment of $128 a month, so we used all the sessions in less than 10 days... The most valuable function to us are the heatmaps. We don't need Mouseflow to record every single user session every day, which could require more webspace on the servers I guess? We definitely are not going to check all 15,000 sessions. We only expect it to offer heatmaps which can summarize the patterns of user on our site. Review collected by and hosted on G2.com.

Response from Kae Schrattenholzer of Mouseflow

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Thanks for sharing your feedback! We love to hear that you’re finding value in seeing where your visitors are clicking and making improvements based on that. 🤩

We totally get your concern about the session limit. To help with that, you might want to check out our Recording Rate setting. This feature lets you control percentage of visitors are recorded, so you don’t have to capture every single visit. It’s a great way to conserve sessions while still getting the insights you need, especially from those heatmaps. 💡

If you need help setting this up or have any other questions, feel free to reach out—we’re here to help!

See how Mouseflow improved

Jorge O.

Owner

Small-Business (50 or fewer emp.)

10/22/2024

"The tool is great but the support is the best part"

5/5

What do you like best about Mouseflow?

I was looking for a session recording and heatmap tool that was reasonably price and easy to implement, including some detailed technical requirements. Mouseflow really delivered, especially with their technical support. Very fast, very knowledgeable and hands-on. It was really easy to integrate it with my site, spread across different subdomains. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

I can't say I dislike anything so far. Everything I needed to do I was able to do. Review collected by and hosted on G2.com.

Response from Kae Schrattenholzer of Mouseflow

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Thanks for sharing your experience, Jorge!

It’s great to hear that Mouseflow has been easy to implement and is giving you the insights you need for your site re-design.

We’re especially glad to know our support team has made a positive impact in your experience, and is something we take pride in!

If you ever have more feedback or need further assistance, please reach out to us at support@mouseflow.com - we’re here to help!