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Compare Hotjar and Mouseflow 
At a Glance
Market Segments
Small-Business (52.1% of reviews)
Small-Business (68.0% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
Free 500 Sessions Per Month
Hotjar
Star Rating
(333)4.3 out of 5
Market Segments
Small-Business (52.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansMouseflow
Star Rating
(689)4.6 out of 5
Market Segments
Small-Business (68.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free 500 Sessions Per Month
Free Trial is available
Browse all 5 pricing plansHotjar vs Mouseflow
When assessing the two solutions, reviewers found Hotjar easier to use. However, reviewers felt that Mouseflow was easier to administer and do business with overall. Finally, reviewers felt that the products are equally easy to set up.
- Reviewers felt that Mouseflow meets the needs of their business better than Hotjar.
- When comparing quality of ongoing product support, reviewers felt that Mouseflow is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Mouseflow over Hotjar.
Pricing
Entry-Level Pricing
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Mouseflow
Free Forever
Free
500 Sessions Per Month
Start spotting friction and drop-offs on limited traffic.
- 1 website project
- 1 conversion funnel analytics
- 1 month data retention
Free Trial
Hotjar
Free Trial is available
Mouseflow
Free Trial is available
Ratings
Meets Requirements
8.7
257
8.8
515
Ease of Use
8.9
260
8.8
524
Ease of Setup
9.0
121
9.0
340
Ease of Admin
8.9
111
9.0
281
Quality of Support
8.5
176
9.0
407
Has the product been a good partner in doing business?
8.7
98
8.9
252
Product Direction (% positive)
8.1
253
8.6
467
Features by Category
Metrics
8.7
25
8.5
169
9.1
27
8.4
169
9.0
24
8.4
178
9.1
23
8.4
171
8.8
20
7.9
157
8.6
19
7.8
144
8.7
17
7.7
144
8.9
20
8.2
159
8.9
25
7.9
159
Reporting
Feature Not Available
Feature Not Available
8.9
19
7.7
147
Feature Not Available
Feature Not Available
8.1
20
7.5
146
8.5
19
7.7
154
8.2
17
7.7
141
8.8
21
8.0
157
Other
8.0
24
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
7.6
17
7.7
136
8.1
15
Feature Not Available
Feature Not Available
7.0
123
Feature Not Available
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.2
70
7.5
116
Feature Not Available
7.6
118
8.9
139
8.1
145
8.8
139
8.3
137
User Response Methods
8.8
47
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
30
|
Verified
Not enough data
Participant Selection
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
36
|
Verified
Not enough data
9.2
15
Not enough data
Insights
8.8
52
|
Verified
Not enough data
8.6
38
|
Verified
Not enough data
8.5
39
|
Verified
Not enough data
Generative AI
7.7
5
Not enough data
User Behavior
9.0
70
|
Verified
8.7
233
|
Verified
8.9
71
|
Verified
8.7
231
|
Verified
8.5
51
|
Verified
7.9
217
|
Verified
A/B Testing
9.1
36
|
Verified
7.7
176
|
Verified
8.8
36
6.8
139
|
Verified
8.8
49
|
Verified
8.0
183
|
Verified
8.8
36
|
Verified
7.4
142
|
Verified
Visitor Information
7.6
45
|
Verified
7.9
193
|
Verified
8.6
40
7.8
175
|
Verified
Agentic AI - Session Replay
8.6
6
7.8
6
Product Analytics
Not enough data
7.3
60
Not enough data
7.9
65
Not enough data
7.4
64
Not enough data
8.0
67
Feature Not Available
7.9
53
Feature Not Available
7.3
54
Feature Not Available
7.7
52
Not enough data
7.3
55
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.8
9
8.3
87
8.1
9
8.4
99
9.1
9
8.3
88
7.8
6
7.8
80
8.6
7
7.8
80
Feature Not Available
Feature Not Available
Administration
7.6
7
7.8
74
5.7
5
7.2
75
8.8
8
7.6
78
Generative AI
6.7
5
6.5
43
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Performance
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform Basics
Not enough data
7.6
11
Not enough data
7.4
11
Not enough data
7.7
10
Not enough data
7.7
10
Not enough data
7.8
10
Agentic AI - Customer Journey Mapping
Not enough data
8.7
5
Feedback Management
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Not enough data
Feedback Analysis
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Not enough data
Feedback Sources
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
6
Not enough data
8.0
5
Not enough data
Survey Management
9.3
7
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
8.3
5
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
6.3
10
Not enough data
6.7
10
Survey Management
Not enough data
7.6
21
Not enough data
7.6
22
Not enough data
8.0
23
Not enough data
8.1
23
Process Management
Not enough data
7.9
22
Not enough data
7.9
21
Not enough data
8.7
22
Not enough data
Feature Not Available
System Management
Not enough data
8.7
20
Not enough data
Feature Not Available
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.3
6
Not enough data
7.2
6
Not enough data
7.5
6
Not enough data
8.6
6
Analysis
8.6
114
8.2
226
8.2
95
8.0
201
8.6
109
8.3
221
8.1
101
8.2
210
8.9
125
8.4
231
Reporting
9.3
153
9.1
260
9.1
146
8.9
260
8.7
126
8.7
239
7.9
106
8.1
208
Marketing Operations
Not enough data
6.9
73
Not enough data
8.0
81
Not enough data
7.9
82
Not enough data
8.1
77
Not enough data
7.0
69
Not enough data
Feature Not Available
Campaign Activity
Not enough data
7.8
83
Not enough data
8.2
92
Not enough data
7.4
76
Not enough data
7.5
75
Not enough data
7.5
74
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
9.0
5
Not enough data
8.7
5
Not enough data
7.7
5
Categories
Categories
Shared Categories
Hotjar and Mouseflow are categorized as Product Analytics, Session Replay, Heatmap Tools, Digital Analytics, and E-Commerce Analytics
Unique Categories
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), User Research, Software Testing, and Survey
Mouseflow is categorized as Marketing Analytics, Enterprise Feedback Management, and Customer Journey Mapping
Reviews
Reviewers' Company Size
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mouseflow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.0%
Computer Software
15.1%
Information Technology and Services
11.2%
Internet
9.6%
Retail
5.4%
Other
42.6%
Marketing and Advertising
10.4%
Computer Software
7.4%
Retail
5.1%
Information Technology and Services
4.8%
Health, Wellness and Fitness
3.9%
Other
68.3%
Discussions
What is Hotjar?
1 Comment
MN
https://boardsontop.com/longboard-size-chart/Read more
How is Hotjar different from Google Analytics?
1 Comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
What is Mouseflow used for?
2 Comments
JM
Mouse flow is a behavioural analytic solution to help identify and work out friction on your web pages. Read more
Why can't record all sessions
1 Comment
EC
Hello!
Mouseflow is designed to record all of your visitors' sessions, so there seems to be something going on preventing you to do so.
We’d like an...Read more
Why the amount of recordings is the same as heatmaps? And why the credits are too low?
1 Comment
Official Response from Mouseflow
Hi Rocio, there seems to be some confusion. For $49/mo Crazy Egg offers 500 recordings and 75,000 page views. On a cheaper plan (29$/mo) Mouseflow offers...Read more
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